Tag: Twitter

Social Media for Nonprofits: Empowering Younger Generations to Take Action

Social Media for Nonprofits: Empowering Younger Generations to Take Action

Today’s youth is craving to be at the forefront of successful movements, tearing down and rebuilding structures and enacting positive change around the world. Increasingly, nonprofits are leveraging this desire and turning to younger generations to drive change and become the future leaders of the world. Their main catalyst of change? Social media.

This is the driving notion at Sustainable Energy for All (SEforALL), a young, vibrant, and growing organization that is pushing for bolder actions to make universal access to modern and clean energy happen by 2030. They believe that the younger generations are the driving forces of the current climate action movements; they ask the most challenging questions, are open-minded, and use their own network to reach new audiences of leaders and supporters. Through their platforms, SEforALL truly hopes to channel the right mindset and influence the future leaders of the world.

In this interview, you’ll hear directly from Meriam Otarra, Communications Specialist at SEforALL, and you’ll learn:

  • Why it’s important for nonprofit organizations to appeal to younger audiences nowadays
  • How to connect on a deeper level with younger audiences through reader-friendly, modern, dynamic content
  • The marketing tactics that work best to reach younger audiences
  • Tips on building awareness and community around important causes via social media
Social Media for Nonprofits: Empowering Younger Generations to Take Action

This post is part of the #BufferBrandSpotlight, a Buffer Social Media series that shines a spotlight on the people that are helping build remarkable brands through social media, community building, content creation, and brand storytelling.

This series was born on Instagram stories, which means you can watch the original interview in our Highlights found on our @buffer Instagram profile.

There are so many great nonprofits working hard to make the world a better place. We want to help a tiny bit when it comes to their social media marketing efforts. We offer a 50% discount to all registered nonprofit organizations. Here’s how you can apply for the discount!


Tell us more about you! What’s Sustainable Energy for All (SEforALL) all about and what’s your role there?

Hi my name is Meriam Otarra and I’m a Visual & Digital Communications Specialist for international organizations. I currently lead the creative communications and social media for Sustainable Energy for All (SEforALL). SEforALL is a young, vibrant, and growing organization that works with the United Nations, international organizations, governments and the private sector to ensure we achieve Sustainable Development Goal 7 (SDG7) — access to modern, clean, reliable, and sustainable energy for all — by 2030. We’re soon celebrating a decade of SDG7 progress since SEforALL was initiated by former UN Secretary-General Ban Ki Moon. Since then, there has been an increasing demand for SEforALL platforms and products, and that’s why as part of the communications team, I make sure that these digital products are:

  • Reader-friendly, modern, dynamic;
  • Reaching the right audiences!
Social Media for Nonprofits: Empowering Younger Generations to Take Action
Meriam Otarra, Communications Specialist at Sustainable Energy for All

Tell us about the “This is Cool” campaign! What has made this campaign so successful?

From where I’m from, which is the Philippines, a day never passes by without hearing someone say, “It’s hot.” (Either that, or “Oh my god, it has been raining non-stop for 7 days!”) And without urgent actions to the climate crisis, the rural and urban poor in developing countries in Africa and Asia are getting more and more at risk of the consequences of heat, because they can’t access or afford whatever cooling technologies are available out there.

SEforALL started the #ThisisCool campaign last year after releasing one of the household reports called Chilling Prospects, which tracks the global development of delivering universal sustainable cooling. The campaign aims to raise awareness of the current cooling situation (last year it was found that around *1.02 BILLION* people are at high-risk due to lack of access to cooling!), its challenges, and what can be done across the world to make sustainable cooling for all a reality.

Social Media for Nonprofits: Empowering Younger Generations to Take Action

As part of the campaign, we created a microsite with Greenhouse PR, with different cooling case studies—from cool rooftops to farming innovations—and provided a nicely illustrated toolkit that can be used by anyone and everyone to start the conversation on sustainable cooling. Check it out at thisiscool.seforall.org!



Why do you believe it’s important for nonprofit organizations to appeal to younger audiences nowadays?

We’ve said it before at SEforALL (and we’re definitely not the first ones to say it!), but youth are the driving forces of the current climate action. They aren’t afraid to speak out and demand better policies or a better response to the pandemic that’s affecting us, youth, both short- and long-term. As social media managers, sincere engagement is what we ultimately aspire to build, and at least for what I can say as the frontline of SEforALL social media, youth are the ones who ask questions, are open-minded, share ideas, and use their own network to help SEforALL reach other audiences who may have otherwise not heard about SEforALL before. Through our platforms, we can only hope to channel the right mindset and influence the future leaders of the world.

As social media managers, sincere engagement is what we ultimately aspire to build, and at least for what I can say as the frontline of SEforALL social media, youth are the ones who ask questions, are open-minded, share ideas, and use their own network to help SEforALL reach other audiences who may have otherwise not heard about SEforALL before.

As a nonprofit international organization, how do you connect on a deeper level with younger audiences?

We’re not scared to dive into conversations with youth. That’s why we created the SEforALL Youth Summit last February, organized by the SEforALL youth representatives ourselves, to show that youth voices are needed to be heard and that SEforALL is here to listen. The outcomes of that Summit are also going to feed into the high-level meetings on energy happening this September.

Social Media for Nonprofits: Empowering Younger Generations to Take Action

What marketing tactics have you found work the best to reach younger audiences?

We found showing data and infographics that hit closer to home for younger people have had better engagement and reactions than most other content. Two good examples that we’ve pushed out during the Summit were (1) showing data through an infographic on the amount of energy the whole country of Senegal uses versus the amount of energy Californians use playing video games; and (2) no energy access, no internet.


We found showing data and infographics that hit closer to home for younger people have had better engagement and reactions than most other content.

For our #ThisisCool campaign, we also reached out to youth influencers in the climate action sphere in Africa and Asia by commenting on their posts related to passive cooling (see example below). And only when they follow us back do we actually send them a personalized message on Twitter telling them about our campaign and ask them for their emails so we can send the toolkit directly to them. It’s important for us to know that they believe in our message as we do with them before we bombard them in their inbox. With the support from Greenhouse PR, we selected them not just based on their following count, but also the quality of content that they put out.


Which social media platforms have successfully driven SEforAll’s missions forward and why?

As far as advocacy goes, our Twitter and LinkedIn profiles have had the most impact on SEforALL projects. Twitter is fast-paced and straight to the point and easy to connect with our audiences in the international organization sector. As we (and our partners) always have events, knowledge products to release, it’s usually the first platform we utilize for any campaign. And while LinkedIn is quite the contrary, we’ve used our LinkedIn to establish thought leadership in the energy access scene, as well as show value and appreciation to our staff. It’s also quite surprising but a lot of our youth audiences are mostly on LinkedIn.

We’ve used our LinkedIn to establish thought leadership in the energy access scene, as well as show value and appreciation to our staff. It’s also quite surprising but a lot of our youth audiences are mostly on LinkedIn.

What advice do you have for other organizations that want to build awareness and community around the causes they care about via social media?

Two words—timely and timeless. At SEforALL, we don’t want to be just quick, we also want our content to be relevant yesterday, today, tomorrow. It helps to create content that puts the cause into proper context, one that is straight forward, relatable, short.

At SEforALL, we don’t want to be just quick, we also want our content to be relevant yesterday, today, tomorrow.

We recently did a 2-minute explainer on why we need universal energy access or Sustainable Development Goal 7. It was also created to reach out to those who are not yet familiar with the Sustainable Development Goals in general. We talked about current events, why energy is needed for cold chains for vaccine deployment, why children need energy to access online education, etc. Art and copy have to go hand in hand. At SEforALL, I’m lucky to work with multimedia wordsmiths that make my work easier.


What actions can businesses and individuals take today to make sustainable cooling a reality?

When we think about cooling, the first thing that comes to mind is air conditioning. But cooling for all depends on many different solutions and with the climate, economic, health crises that we are facing, we need to make sure we prioritize efficient and affordable solutions that (1) won’t spike energy demand, and (2) don’t have negative environmental impacts.

Business, corporations, individuals—all stakeholders—can think about cooling solutions in four ways:

  • Passive cooling solutions: no-energy solutions like trees that provide shade or natural ventilation in buildings
  • Policy solutions: governments prioritizing passive cooling in building codes or cities ensuring enough green space to keep the city cool
  • Financial solutions: making energy-efficient refrigerators and air conditioners easier to purchase by the mass public
  • Service solutions: training people and companies how to be more sustainable and how to create sustainable products

To find out where we are in delivering sustainable cooling for all and what the newest cooling innovations are out there, we’re having a virtual event on the release of our 2021 Chilling Prospects report this May 5!


We hope this interview with Meriam helps you get started with or double down on your social media efforts. You can follow Sustainable Energy for All on Instagram here and on Twitter here!

https://buffer.com/resources/empowering-younger-generations-to-take-action/

How Twitter is Expanding its Reach in Audio

In June 2020, Twitter introduced audio tweets where you can record your voice and share that audio as a tweet to your followers. A perk? These can also be listened to while you multi-task across other day-to-day activities including checking email or working on a document — comparable to a micro podcast. There’s a lot that can go unsaid or uninterpreted via text, so the platform’s goal with the offering is to bring a more human experience to conversations.

Following this, the company announced in December its own audio-based social networking product and Clubhouse rival, Spaces, was heading into beta phase. This opened the door for users to chat in real-time using voice instead of text, as they do today. The product remains in beta while the platform works out technical issues and bugs with the feature, but also the more complex issues that arise from hosting live audio, including moderation.

Fast forward to today, Twitter announced its acquisition of community-focused podcast app, Breaker. Here’s a breakdown of the latest.

What is Breaker?

Since its inception in 2016, Breaker’s mission centered around influencing the perception of audio and disrupting the norms of podcasts as audio feeds and podcast apps as productivity tools. Instead, Breaker painted a picture of podcast apps as an experience around which a community could be established. More specifically, Breaker users have the ability to like and comment on their favorite episodes, discover new podcasts that align with their passions, following friends with similar interests and taste, and share their favorite shows to their other social media platforms to spark conversation.

Creating the future of audio

Breaker co-founder Leah Culver took to Twitter sharing her eagerneses to help create the future of audio through and build out Twitter Spaces while CEO Erik Berlin emphasized his vision to help the industry redefine and reimagine traditional podcasts.

“We’re truly passionate about audio communication and we’re inspired by the ways Twitter is facilitating public conversations for people around the world,” shared Berlin in the official announcement. In his own Medium post, he shared, “We’re now inspired to go even further in re-imagining how we communicate with each other, beyond the scope of traditional podcasts.”

In a separate thread, Twitter engineering lead Michael Montano, reiterated his excitement to leverage Berlin and Culver’s backgrounds to help “improve the health of public conversation on our service.” He added, “both Erik and Leah have founded and sold startups previously and will bring an entrepreneurial spirit to our engineering organization.”

According to TechCrunch, Berlin was previously the founder and CTO at social advertising company 140 Proof — which sold to Acuity — while Culver previously founded Pownce and Grove and co-authored web technologies OAuth and oEmbed.

“As an entrepreneur she’s been out front, testing ideas on several waves of online conversation and publishing. Pownce and Convore were exciting and in many ways ahead of their times,” said Montao of Culver’s efforts to push for more open standards over the past several years.

Podcasting: the new tech battleground

With the ebbs and flows of tech, there seems to be areas that receive targeted traction. Podcasting is that space today. Look no further than the giants Amazon, Google, Apple and Spotify.

Amazon’s $300 million acquisition of Wondery, Sirius bought Stitcher for $300 million, not to mention Spotify’s purchases of Anchor, Gimlet, Parcast, Megaphone, and The Joe Rogan experience — one of the most popular shows on the scene to date. Unakin to these deals, however, Twitter’s play is unique in that its sale doesn’t center on strictly podcasts themselves and the content, rather Breaker’s sale is made up of staff and technology with the larger objective of cementing Spaces as a viable offering for marketers and users.

Feature image credit via Breaker.

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The post How Twitter is Expanding its Reach in Audio appeared first on Social Media Week.

http://socialmediaweek.org/blog/2021/01/how-twitter-is-expanding-its-reach-in-audio/

How Twitter is Driving Tweet Exposure and Virtual Hangouts

It’s hard to believe more than seven years ago Snapchat unveiled “Stories,” a feature allowing consumers to string together images and videos into a digestible, diary-esque sequence that would disappear after 24 hours. It proved so popular that several other prominent players including Instagram and LinkedIn created their own Stories doppelgängers.

Most recently, Twitter is carving its name in this space. Last month Twitter introduced its own take on stories—fleeting tweets called Fleets. Now it’s making it easier to share Tweets inside stories on other platforms.

Integrating Tweets into Instagram and Snapchat

In the latest move, users can transform Tweets into stickers within Snapchat, with the ability to customize content with other traditional creative elements found across other versions of Stories including captions, filters, and Bitmojis. Previously, if someone wanted to share a tweet on Snapchat, they’d have to resort to taking a screenshot of it and manually inserting it as an image, without having access to any of Snapchat’s camera or editing features for added flair.

Here’s the full breakdown:

  • Tap the share icon on a Tweet (it must be public — not a protected tweet)
  • Select the Snapchat icon at the bottom of the share menu to create the sticker. This will open directly to your iOS Camera and generate an immovable sticker if you are already signed in and not in the process of creating a separate Snap
  • Take your Snap — either photo or video — and customize with captions and Snapchat Creative Tools including your Bitmoji, Cameo and Filters
  • Select the blue “Send” button to distribute to individual friends or groups
  • Once shared, the Snap will link back to the Tweet  thread on Twitter where you can see the whole conversation

Outside of Snapchat, Twitter also revealed it will soon launch a small test of a similar feature to let iOS users share tweets in Instagram Stories.

Doubling down on virtual experiences and live video

In the virtual hangout realm, Twitter also announced its acquisition of the video app Squad. Per TechCrunch, the startup’s co-founders, CEO Esther Crawford and CTO Ethan Sutin, along with the rest of Squad’s team will now join Twitter’s team across its design, engineering and product departments.

Similar to the likes of Houseparty, Squad allows groups to connect with each other in real-time but the key differentiator that helps it rise above the noise is screen-sharing. As shown in this example, any chat participant can share their screen which can spur discussion around other platforms and content forms including private messages. Put differently, the objective here is context and facilitation of broader discussion around Tweets.
Squad will help Twitter “bring new ways for people to interact, express themselves, and join in the public conversation,” Twitter VP of Product, Ilya Brown, shared in a tweet.

Earlier this year, the startup noted that its usage had increased 1100% as a result of the lockdowns due to the global pandemic. It also garnered $7.2 million in venture capital from First Round, Y Combinator, betaworks, Halogen Ventures, and ex-TechCrunch editor Alexia Bonatsos’s Dream Machine amongst several other investors.

The future of multi-participant chat

2020 was a case in point that to succeed, platforms must innovate and provide new functionality to expand app usage. Tools including interactive Q&As, live chats, gaming, and livestreaming are golden tickets to ensuring longevity for their ability to help both creators and brands achieve more personal forms of entertainment and monetize their offerings.

While the future of Fleets may be uncertain, Twitter’s acquisition of Squad feels like a step in the right direction to standing the offering up. Connection to real-time trends and close friends is tablestakes in today’s landscape and perhaps this move will open the floodgate for a revamp of Twitter’s app. For instance, a dedicated tab emphasizing video clips and discussions via Squad. With the angle of simple, multi-participant chat, it also ticks another important box regarding consumers craving more intimate interactions that are welcomed versus those that are forced and disruptive.

Image credit via TechCrunch

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The post How Twitter is Driving Tweet Exposure and Virtual Hangouts appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/12/how-twitter-is-driving-tweet-exposure-and-virtual-hangouts/

25 Times James Blunt Well and Truly Won Twitter – Music Plus Sport

As much as we love James Blunt’s music, we might just love his comebacks on Twitter a little more!

From serving up harsh truths, being outright brutal in response to his fans, and generally just being the funniest bloke we’ve seen on Twitter, James Blunt’s account has got it all.

Blunt by name, Blunt by nature.

Here’s our 25 favourite tweets from the wittiest musician we know:

— Read on www.musicplussport.com/25-times-james-blunt-won-twitter/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

5 Best Practices for Twitter Video Marketing

Contrary to what many might think, Twitter is actually a gold mine for video marketing. There has been a 95 percent increase in daily video views on Twitter over the past 18 months. Likewise, there has been an 85 percent year-over-year increase in watch time on Twitter. More so, you are losing out if your Twitter marketing strategy does not include videos. Why? Apparently, tweets with videos attract 10x more engagements than tweets without.

What it takes for effective video marketing is understanding its peculiarities and adapting your strategy appropriately. The following points highlight the best practices for video marketing on Twitter.

Consider your Target Audience

This obvious first step determines everything about the video including how effective it is going to be.

Twitter is about starting and joining conversations. Your video strategy must address the needs of your audience else it won’t fly. Two questions you must ask before making your video are:

  • Needs. What is my audience concerned about?
  • Trends. What is my audience talking about?

Any video that is not relevant in at least one of those respects is dead on arrival. Therefore, before the questions above, you must also ask yourself, ‘who is my audience?’

Only when these factors are clear can you make a video that will appeal to people the right way.

Keep Videos Short and Direct

You need to communicate your message as soon as possible. Passing a message within the first 3 seconds can impact overall breakthrough metrics by 13%. Also, Twitter recommends keeping messages below 15 seconds to maximize branding impact.

This video by Debonairs Pizza exemplifies this. The 10-second video passes a simple message which is ‘dessert for every pizza’. The message was displayed for exactly three seconds and was followed by different pizza pictures and a persistent chocolate dessert. With such succinctness, no viewer is left in doubt of the message of the video.

Include Product and People

Your video should feature both your product and the people using your product. Don’t ignore the importance of emotions in advertising and the role that displaying a human connection to the product plays. Don’t leave your audience clueless; help them to connect the dots. According to Twitter, videos that show a positive human interaction or human desire for a product record a 40% increase in the overall response.

This Budweiser Zero ad does a good job of this. In the video, soccer goalkeeper Aubrey Bledsoe stops shots with one hand while holding a can of Budweiser Zero in the other, obviously having fun at it.

Use Visual Cues

Every element in the video should reinforce the message you are trying to pass across. Hence, even the tiniest details must be products of deliberate choice. More so, display aspects such as color, typography, graphics, etc. are not tiny details.

Display your logo or branding element as early as possible in the video. In addition, displaying your brand for more than half of the video could result in a 25% increase in brand recall and a 21 percent increase in message recall.

This video marketing Google Safe Browsing opens and closes with the Google logo, such that, no viewer can be left unclear of which brand.

To determine if your video has an effective visual display, try playing it without sounds. If a third-party cannot understand the message in a video without the sounds, then you need to up your visual game.

Consider this video by Slack. It displays a recreation of the usual office talk with Slack channels. And without a sound (even without the accompanying text), anyone can understand the message.

Keep Tweet Copy Concise

A 280-character limit for tweet copy accompanies the 280-second limit for videos. However, you need to pick which to emphasize. And if you are sharing a video, there is no need for a lengthy piece. The tweet copy should only be used to call the viewer’s attention to the video or to call the viewer to take an action.

If the video can’t say all that you want to explain, then the tweet copy should only contain a short and precise call-to-action, such as below:

The tweet precisely states what the video is about and also includes a call-to-action for viewers to read more about the product.

Finally, If videos haven’t featured in your Twitter marketing strategy in the past, then it is time to make a change. And when making videos, always aim for impact. That is why you must set clear metrics ahead to measure the effectiveness of your efforts.

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The post 5 Best Practices for Twitter Video Marketing appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/10/5-best-practices-for-twitter-video-marketing/

How Twitter is Creating a More Human Experience Through Audio

If in this period of social distancing you’ve grown tired of typing, Twitter has some good news. In a new update, you can record your voice and share that audio as a tweet to your followers. A perk? These can also be listened to as you multi-task such as checking email or working on a document — comparable to a micro podcast.

For those keeping tabs, this isn’t Twitter’s first foray into the audio space. In 2018 it launched audio-only live streams in its native platform as well as Periscope and just last month, its design team shared a mock-up of audio tweet display options that they called “Hear and Now.”

Adding a human touch to conversations

“Over the years, photos, videos, gifs, and extra characters have allowed you to add your own flair and personality to your conversations. But sometimes 280 characters aren’t enough and some conversational nuances are lost in translation,” explained Maya Patterson, Staff Product Designer, and Rémy Bourgoin, Senior Software Engineer in the blog announcement. Put simply, sometimes you just want to say what you have to say versus trying to get the tone exactly right in a written out tweet. There’s a lot that can go unsaid or uninterpreted via text, so the platform’s goal with the newest offering is to bring a more human experience to conversations.

Adding 140-second audio clips to tweets

To start, ensure you have the latest version of Twitter installed on your iPhone then open the app. If you’re included in the platform’s beta group, you’ll be able to see a purple wavelength icon next to your camera icon when you begin a new tweet. Once you select the wavelength icon, you’ll then be able to tap a red microphone icon — over a photo of your profile picture — where you can begin to record your voice. Each audio tweet can last up to 140 seconds — or two minutes, 20 seconds. If you exceed the time limit, the app will create a new recording, stringing together a thread of voice tweets.

When you’re finished, hit “Done” in the top right corner. For some added flair, add any contextual words, photos, or GIFs before sending out your tweet to your timeline. To listen to your tweet or someone else’s, just tap the image in your timeline. The audio will appear like an embedded video with a start and pause option with your profile image as the visual. If you’re using an iPhone, the video will be displayed in a new window so you can listen while you scroll through other tweets. The process, as described in the official announcement, really is not all that different from tweeting with text.

A couple of caveats to note: audio tweets will keep playing in the background if you happen to switch to another app and you can’t include audio tweets in replies or retweets with a comment — only original tweets.

Moerdation hurdles

In a recent tweet thread in conversation with accessibility advocates, Twitter software engineer Andrew Hayward revealed the company doesn’t have a team dedicated to accessibility, instead they rely on employees who volunteer their time above and beyond their usual duties. A separate spokesperson for the platform, in a statement to The Verge reiterated that the concerns are heard and that Twitter is committed to building out its advocacy resources across all products including a more stringent accessibility review and establishing a more “more dedicated group” to focus on the problem.

“We missed around voice Tweets, and we are committed to doing better — making this feature more accessible and also all features in the future. We’re constantly reviewing both the functionality of our products and the internal processes that inform them; we’ll share progress in this area.” the company shared. With the influx of audio content online driven by podcasting, this won’t be the last time accessibility comes to the forefront of decisions and it’s critical that they listen to their audiences with empathy so they can ensure an equitable and meaningful experience for all.

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The post How Twitter is Creating a More Human Experience Through Audio appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/06/how-twitter-is-creating-a-more-human-experience-through-audio/

How Major Platforms are Standing in Solidarity with the Black Community

For roughly 10 days Americans have gathered to protest the issues of systemic racism, violence, and brutality that our POC communities have suffered at the hands of the authorities. Protests have erupted in virtually every American state, in small towns and major cities alike, and even overseas in Europe and New Zealand.

Social media platforms have also taken action spanning financial support to organizations fighting against racial inequality and promoting education so we can create a pathway towards better education and understanding of how we can support the cause with empathy.

Here’s what we’ve seen from each of the major companies:

Twitter #Allyship Overview

Beyond updating its main profile to reflect its support for the protests, Twitter is also leveraging its #StartSmall initiative to allocate several grants to support organizations designed to address racial inequality. This includes Colin Kaepernick‘s “Know Your Rights Camp” aimed to advance the liberation and well-being of Black and Brown communities through education, self-empowerment, and mass-mobilization.

Most importantly, the platform shared its top insights around how people can improve how they respond to racial inequality in a new guide for allyship. In order to respond, people first need to “understand the historical and structural contexts that have led to racism and discrimination…At Twitter, our principles of allyship are simple: Learn, Ask, Show up, and Speak up,” Marium R. Qureshi and Jade Williams explained in a recent blog post. By this definition, allyship is not about who you are but a commitment to be authentic and consistent in your education around these critical topics.

When you ask questions of friends and colleagues, do so empathetically and avoid coming from a place of disbelief. A couple of example questions following these best practices include “If you have the time/energy, do you feel comfortable sharing your experience with me?” and This week is heavy. How are you feeling/coping?” As far as speaking up and showing up, consider donating to organizations fighting for racial justice and police reform to help further the cause and exercise your voice and right to vote. Conduct a self-audit of whose in your circle and who you interact with online.

LinkedIn Learning: A Pathway to Inclusivity

We must invest our time to become better informed and develop a deeper understanding and awareness that will allow us to properly empathize with black communities who are suffering. This is key in gaining true perspective on the current movement, and the more people are educated, the better equipped we’ll be to enact effective, long-term change.

In this vein, LinkedIn has released several free courses within a “Diversity, Inclusion, and Belonging for All” track, covering key topics spanning unconscious bias, addressing culturally sensitive issues, how to hire and retain diverse talent, and more. “Investing in our own learning to understand and confront bias, communicate about topics of difference, and create change can help us individually contribute to building a better workplace and society,” said Hari Srinivasan, Vice President of Product for LinkedIn Learning.

Beyond this, the platform also acknowledges that being a strong ally begins with listening, so it is utilizing its social channels to share stories that amplify perspectives from the Black community. Pathways to better understand are integral to success and LinkedIn is positioned well to bring the awareness needed at the moment via its widespread access to professional and educational insights that can help underscore gaps needing to be addressed.

Pinterest: Elevating Content on Racial Justice

Pinterest is taking a broad approach to its efforts starting with its platform and internal team and extending to external audiences directly supporting the movement.

More specifically, within the app content on racial justice is being elevated as a means to help people stay informed. This includes tips for assessing and adjusting your own mentality and how to approach younger children on the subject. There will also be content guiding users to organizations to support and various resources to learn more about the history of systemic racism in the country. Generally, the platform is committed to growing the diversity of content on the platform and avoiding distraction from serving as a hub to support and learn. In this regard, the platform is not serving ads on Black Lives Matter results.

The company is also donating 25,000 shares of stock to “organizations committed to racial justice and promoting tolerance” and investing $250,000 to help rebuild local businesses damaged in the protests. It is also providing $750,000 in paid media to organizations that support racial justice.

TikTok’s Creator Diversity Council

June is Black Music Month and to celebrate TikTok announced it will offer dedicated programming to celebrate Black artists on the platform who “bring new music, shape culture, and help build the community.”

The platform is also doubling down on technology and strategies around addressing potentially harmful content and creating a more user-friendly appeals process. Along these lines, TikTok plans to develop a creator diversity council to lead impact-driven programs led by the voices driving culture, creativity, and conversations necessary in making an even bigger impact on the problem.

Outside of its team and community, TikTok is donating $3 million from its “Community Relief Fund” to non-profits that help the Black community and an additional $1 million toward fighting racial injustice and inequality that we are witnessing in this country. Also in the music space, YouTube is financially stepping up by offering $1 million to organizations seeking to address injustice.

Leading with Empathy

Finally, the leaders behind Snapchat, Reddit, Facebook, and Instagram have all taken a personal approach to their response leading with emotion-driven memos.

Facebook is committing $10 million to racial injustice and lifting Black voices in addition to partnering with civil rights advisors in its efforts. Along with Instagram, it has also switched all profiles to black and white colors in support of recent events. Instagram CEO Adam Mosseri uploaded a personal IGTV response on his own profile underscoring his eagerness and drive to channel frustration, hurt, and anger into positive change.

Similarly, Snapchat’s Evan Spiegel in his own statement called for the creation of an American commission to address racial injustice, and comprehensive tax reform as the way forward. Taking even more drastic measures, Reddit Co-Founder Alexis Ohanian has resigned from his position urging the board to replace him with a Black candidate and will use future gains on his Reddit stock to serve the black community, beginning with a $1 million donation to Kaepernick’s ‘Know Your Rights’ initiative.

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The post How Major Platforms are Standing in Solidarity with the Black Community appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/06/how-major-platforms-are-standing-in-solidarity-with-the-black-community/

Humanity, Trust and Communication: The Keys to Balancing Creativity and Data

Collaboration between data and creative experts requires early and clear communication. For marketers, this entails exploring beyond the traditional industry disconnect between data and creative. A sound strategy is often the bridge between the two disciplines, but early data integration future proofs a creative success for brands.

During #SMWONE Grey‘s Justine Armour, Beth Rolfs, and Kenny Gold were joined by Twitter’s Tom Chirico to explore the challenges and proven solutions to a successful partnership of the two disciplines for insight-driven creative and why this balance, now more than ever, is integral in driving meaningful engagement.

Here are the primary insights and takeaways:

  • Bigger doesn’t always equal better
  • Balanced communication and trust lead to work that impacts culture
  • Data needs humanity now more than ever

Insights are Breadcrumbs of Human Behavior

“An insight is built from observable human truth — and it uncovers the why,” shared Rolfs. This “why” can carry many different meanings depending on the context — but it’s a why that offers audiences that information that makes them have the special realization moments of “I feel that deep down,” or “why didn’t I think of it that way?”

Chirco, in agreement, offered an example of where insights truly served as the breadcrumbs of behavior when Twitter partnered with Disney to launch the new Frozen II trailer resulting in a live event that streamed for 24 hours where people could watch at any point and tweet along with fellow Frozen fans as well as the cast and creative directors behind the film. “In this instance, data gave us these really interesting nuggets of behavior and layering these on conversations and in real-talk, with parents, we realized we were onto something.”

The underlying power of data partnering with creativity is being able to break category norms, connect with new audiences, and gain a foundational knowledge that translates into a powerful cultural dialogue. This applied in this case study and also applies when you’re building creativity off of purchasing behavior explained Gold pointing to Grey’’s work with Gillette in the “We Believe” campaign.

Debunking the Rivalry

All of the panelists agreed that the conjured up image of a magic versus logic battlefield simply wasn’t accurate and there are no winners. Both Gold and Rolfs reiterated that the work is stronger when done in collaboration and there is a recognition that they are chasing the same dream. “As a data person, there’s a tendency for me to get too in the numbers. Creatives have taught me to focus on the audience you’re presenting to on a deeper level.”

Chirco described his merged team that merges both data and creative functions into one line of reporting in a “hand-in-hand” Batman and Robin fashion. “In real-time, we’re tweaking their ideation and research fluidly in early rounds and there is an implicit trust between both groups in this process.”

Echoing the notion of fluidity, Gold added, “Creating amazing campaigns is like a symphony…Every movement in every song is different…Our ability to understand when to move together and give the space to breathe is when we make the best music.”

Humanized Data Brings the Spark

What makes data interesting? When it humanizes the story. This doesn’t always necessitate using the data that has the most volume. “Bigger isn’t always better. The data that has the most volume is often the most obvious and therefore not the most useful,” explained Rolfs. Rather, the smaller data points and conversations on the surface are more impactful.

“Data helps you understand that social media is nuanced and the creativity you build needs to be nuanced to land better once it’s out in the world and reach people in the right way,” added Gold. In short, data allows you to pick the right channel at the right moments. With this said, there needs to be balanced communication and implicit trust between the creative and data parties in order to navigate this journey.

Chirco offered the analogy of data as putty, serving as the mold that forms the creative instincts. Alone, it simply won’t come up with the idea but serves as the critical foundation that gives shape to the campaign and keeps it whole. Armour added to this reiterating data’s role as inspiration, the spark, as opposed to a mandate. When this happens, the work feels too scientific and lacks room for the spontaneity that will allow the message to cut through the clutter.

The Evolution of Data and Creativity: Post-COVID

When reflecting on the current state of marketing and what a post-COVID world would look like in respect to balancing data and creativity, the group was unanimous that more than ever data needs to be grounded in humanity.

“Data needs to have that counterbalance of humanity and creativity to help it fit the times we’re dealing with. If we just go out there with the gut emotional feeling you’re going to get what you’re seeing is a lot of montages.”

Rolfs agreed underscoring marketers should look to the fringes for more meaningful information and put the challenge on unearthing consumer behaviors “Behavior is our richest territory. Right now culture feels a bit muted, but so many interesting new behaviors evolving outside of everyone just staying home and connecting with our family. It’s bigger than the obvious message and immediate data.”

A key takeaway from these points: As we look ahead, it’s incumbent on marketers, especially creatives, to think outside of the box to use data to create not re-create.

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The post Humanity, Trust and Communication: The Keys to Balancing Creativity and Data appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/06/humanity-trust-and-communication-the-keys-to-balancing-creativity-and-data/

Moving Forward Together: Tracking COVID-19’s Impact on Influencer Marketing

It’s safe to say there is virtually no industry that hasn’t been affected by COVID-19. This global pandemic marks arguably what is the first time we have truly banded together as a global society to address a crisis with unprecedented unity and focus. We are in this together, despite the fact that we are all impacted in different ways and we are separated from each other.

As we continue to navigate what is happening in our businesses and chart a course that takes us to a place where we can reimagine the future of our industry, many are looking to influencer marketers to navigate the disruption. By nature the industry is resilient, built on creativity and innovation, and accustomed to radical change. If one thing is clear in this storm we currently face it’s that humans are moving forward and so are brands — purely by fueling human connections inclusive with compassion and empathy.

Open Influence is dedicated to making sense of the uncertain shifts and transitions. Leveraging technology, the company is tracking the current coronavirus conversation allowing professionals to stay up to date with the latest resources and trends necessary to inform their most important decisions.

Here’s a quick breakdown of what exactly is being traced:

Post activity:

Open Influence analyzes hundreds of thousands of sponsored posts across social media platforms as well as a large sample of organic posts from influencers actively engaged in campaigns with the company.

Consumer sentiment:

A major focus for not only marketers but a variety of other businesses is grasping the sentiment and emotional changes of their audiences during this extraordinary time. Open Influence’s tracker monitors for these changes over time using conversations with the hashtag #Coronavirus — looking at updates week by week and based on a full month.

Platform activity:

Unsurprisingly, social media platforms are experiencing record-levels of activity, particularly around topics labeled under the umbrella term “new normal.” On Twitter for example, Open Influence’s tracker shows a spike since February 15th of conversations using the hashtag #StayHome.

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The post Moving Forward Together: Tracking COVID-19’s Impact on Influencer Marketing appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/04/moving-forward-together-tracking-covid-19s-impact-on-influencer-marketing/

Twitter’s Working to Keep its Systems Running Amid Rising Demand and Supply Chain Issues

Twitter has outlined how it’s working to keep it systems operating amid unprecedented demand during the COVID-19 lockdowns.

https://www.socialmediatoday.com/news/twitters-working-to-keep-its-systems-running-amid-rising-demand-and-supply/575067/

Business News Coronavirus News Positive Coronavirus News and Sports News from Mike Armstrong – See https://mikearmstrong.me/news

For Business Advice follow the link or visit one of our Blogs: Entrepreneur Zone | King of Marketing | The Voice of Social Media | Networking Grapevine | British Business News |

Twitter Says User Numbers Are Up Amid COVID-19 Lockdowns, But Warns of Revenue Impacts

Twitter says that more people are turning to the platform for news and information amid the coronavirus outbreak, but revenue is down as focus shifts to the impacts,

https://www.socialmediatoday.com/news/twitter-says-user-numbers-are-up-amid-covid-19-lockdowns-but-warns-of-reve/574719/

Twitter Now Enables Users to Invite Guests to Live-Streams Ahead of Time

Twitter has launched an update for its Go Live with Guests feature which enables users to invite guests into the stream before it begins.

https://www.socialmediatoday.com/news/twitter-now-enables-users-to-invite-guests-to-live-streams-ahead-of-time/574364/

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Twitter Will Increase Its Use of Automation Tools as It Looks to Ensure Accuracy in COVID-19 Discussion

As it works to deal with a major shift in its workforce, and a rise in misinformation, Twitter will up its reliance on automation tools to detect potentially abusive and manipulative content.

https://www.socialmediatoday.com/news/twitter-will-increase-its-use-of-automation-tools-as-it-looks-to-ensure-acc/574263/

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Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

The latest Social Media News From Social Media Today…

Social Media Today

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Twitter Job Candidate Vies For Its Attention In The Most Ingenious Way—& Gets It



Image via Ink Drop / Shutterstock.com

In order to stand out from other job applicants, you’ll have to showcase your skill set without droning on about your talents. You’ll also need to prove that you believe in the company’s products or services.

Social media specialist Kyra Jay did all of that when she applied for a position at Twitter. Jay, who has a Bachelor’s degree in Arts, Communications and has “eight years of tweeting,” was aware she’d be going head-to-head with other candidates, and decided to publish her résumé in the most apt way imaginable: on her Twitter bio.

“Applied for a job at @Twitter today!” she tweeted along with a screenshot of her ingenious idea. “It was only right that I have my resume show them how much I’d love to work there.”

Instead of featuring a short description about herself, Jay maximized the space in her profile bio by including her education background, work experience, and key skills—in hashtags, no less, stylizing them as “#BrandStrategy,” “#ContentCuration,” “#GraphicDesign,” and so on.

Applied for a job at @Twitter today! It was only right that I have my resume show them how much I’d love to work there. 🤞🏾 pic.twitter.com/CxCpYwpSnd

— 👩🏾‍💻 (@_kyrajay) March 9, 2020

By turning her profile bio into a working résumé, she could prove that she was an active user by the timestamp already embedded by Twitter in her profile description. She could also convince potential employers she was a firm believer of their product, and knew how to use it well, by thinking out of the box about how her job application should look.

Her post has since gone viral, amassing nearly 11,000 retweets and 75,700 likes since being tweeted on Monday.

This gives her another edge over the pack: testimonials, and Twitter users are fervently urging the company to hire her.

“Twitter, give this girl a job,” one user wrote. “Very creative, give this woman an advance,” another commended.

“Your resume stands out,” one Twitter user replied. “If I was the hiring manager. I’d hire you on the spot for thinking outside the box. Companies need folks like you.”

Jay had her fingers crossed that the folks at Twitter would notice her—and they did. The Twitter Careers account responded to her tweet: “We [see] you!”

In addition, her tweet went all the way up to Twitter’s recruiting leader Hilary Walker, who responded, “You got my attention! Sent you a DM.”

Jay later updated followers on the situation by tweeting, “Twitter employees are telling their colleagues to look out for me,” as a result of the internet’s attention.

“Shoutout to all my followers that helped my resume land and all these timelines,” she expressed. “Thank you for believing in me.”

We 👀 you! 👏👏👏

— Twitter Careers (@TwitterCareers) March 10, 2020

@Twitter give this a girl a job

— shorty doo-wop 🍒 (@que_linda09) March 9, 2020

Your resume stands out. If I was the hiring manager , I'd hire you on the spot for thinking outside the box. Companies need folks like you

— WaveyBryant (@BryantWavey) March 10, 2020

Hey @Twitter isn’t her credentials, impressive design, and the engagement on this tweet isn’t proof enough that she has what it takes? Bring her in for an interview!

— Elle 💌 (@ElleGetsItDone) March 10, 2020

Twitter employees are telling their colleagues to look out for me and I- 🥺. I know the first set of tweets are buried rn so shoutout to all my followers that helped my resume land and all these timelines. Thank you for believing in me. 💜

— 👩🏾‍💻 (@_kyrajay) March 10, 2020

@_kyrajay you got my attention! Sent you a DM. The power of the global conversation continues! #LoveWhereYouWork #jointheflock https://t.co/EUzgN7bXNC

— hilary walker (@hilswalker) March 11, 2020

[via Kyra Jay, images via various sources] http://www.designtaxi.com/news/409007/Twitter-Job-Candidate-Vies-For-Its-Attention-In-The-Most-Ingenious-Way-Gets-It/

Twitter Flags Trump-Approved Vid Of Biden Re-Electing Him As ‘Manipulated Media’

[Click here to view the video in this article]



Left image via Drop of Light / Shutterstock.com, right image via Nicole Glass Photography / Shutterstock.com

Twitter has branded a viral clip showing former vice president Joe Biden “endorsing” president Donald Trump with a label reading “manipulated media.”

The abbreviated 13-second clip showed Biden purportedly stating, “We can only re-elect Donald Trump,” before his speech was cut off.

In comparison, the original video showed Biden at a rally in Kansas City, saying, “We can only re-elect Donald Trump if in fact we get engaged in this circular firing squad here. It’s going to be a positive campaign, so join us.”

The edited footage was shared by White House social media director Dan Scavino and retweeted by Trump himself. Twitter quickly added a “manipulated media” tag to the video.

A spokesperson for Twitter has confirmed with The Hill that the tweet violated its “synthetic and manipulated media policy.”

Just in: Twitter applied its new manipulated media label for the first time to a deceptively edited video of Joe Biden. It was shared by White House social media director Dan Scavino, and retweeted by the president. pic.twitter.com/PggcCwMNkx

— Cat Zakrzewski (@Cat_Zakrzewski) March 8, 2020

[via The Hill, opening image via Drop of Light / Shutterstock.com, Nicole Glass Photography / Shutterstock.com] http://www.designtaxi.com/news/408987/Twitter-Flags-Trump-Approved-Vid-Of-Biden-Re-Electing-Him-As-Manipulated-Media/

Jack Dorsey Set to Retain Twitter CEO Role Amid Investor Group Challenge

Twitter has negotiated an investor 'ceasefire' of sorts in order to ease pressure on CEO Jack Dorsey. 

https://www.socialmediatoday.com/news/jack-dorsey-set-to-retain-twitter-ceo-role-amid-investor-group-challenge/573765/

Twitter Provides Key Tips for More Effective Tweet Copy

Twitter's Joe Wadlington is back with some more simple, effective tweet copy tips.

https://www.socialmediatoday.com/news/twitter-provides-key-tips-for-more-effective-tweet-copy/573759/

9 Great Content Marketing Tips (Blogging & Social Media Narketing Tips), From Buffet

” style=”max-width: 100%; display: block !important”>We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy.

Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to improve their social media and content marketing.

So here are our best and most practical ways to see a big impact from your actions on social media:

1. Share Images on Twitter: Increase Retweets by 150%

Since Twitter announced inline images, we’ve been experimenting with this change by adding images to a lot of the tweets from our @buffer Twitter account and have noticed a big difference in the engagement we’re getting. To get a better idea of what a difference inline images has made, I took the last 100 Tweets including a link from our @buffer account (not including any Retweets) and compared the averages of the tweets with and without images included.

Using Buffer’s built-in analytics, I was able to look at the number of clicks, favorites and Retweets each of our Tweets received.

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The first data point we looked at was clicks:

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Our click-through rate did grow, but not by very much. My theory on this is that with an inline image, there’s more content for the user to consume without leaving Twitter (which is probably what Twitter wants), so they’re not much more likely to click-through. Of course, that’s just a theory so it’ll be interesting to see what the data says over a longer time period as we keep experimenting with this.

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Favorites increased quite a lot. Along with Retweets in the graph below, this shows a lot more engagement with the Tweets themselves. Clicks, on the other hand, show engagement with the original content.

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2. Share Content More Than Once

We often share our blog posts multiple times on social networks, for a few difference reasons. Some of the biggest benefits we get are more traffic, reaching people in different time zones and sharing our content with people who’ve followed us since we last posted it.

1. More Traffic

The first, and perhaps most obvious, reason to share your content more than once is to drive more traffic that the initial share.

Tom Tunguz did an experiment on his own blog to show how reposting the same content helped him to boost traffic.

To get an idea of how many people were seeing and sharing his posts, Tom looked at the number of Retweets he got when Tweeting a link to one of his blog posts. We can assume from this that actual visits to his posts increased with each Retweet, as well.

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With each subsequent Tweet of an existing blog post, Tom noticed that he got around 75% as many Retweets as the time before.

We’ve also noticed that Tweeting posts from the Buffer blog more than once gives us more traffic and more engagement (favorites, Retweets).

Here’s an example where we’ve done this:

” style=”max-width: 100%; display: block !important”>

2. Hit multiple time zones

Guy Kawasaki is known for posting the same content multiple times, and one reason he advocates doing this is to reach your followers in different time zones. He’s found that this increases the traffic to his content, particularly when Tweeting the same link several times:

The reason for repeated tweets is to maximize traffic and therefore advertising sales. I’ve found that each tweet gets approximately the same amount of clickthroughs. Why get 600 page views when you can get 2,400?

Guy generally repeats Tweets of his blog posts (with minor variations) four times each, to hit different time zones:

We provide content repeatedly because people live in different time zones and have different social media habits.

3. Reach your new followers

Something we’ve noticed at Buffer is that a lot of our posts are still relevant months after we publish them. The other thing that changes after we publish a post is that more people follow us on social networks, so if we repost content from our blog that’s six months old, many of our followers will be seeing it for the first time, so they’ll get value out of it even though it’s old content.

You can use a tool like Twitter Counterto track your follower growth, so you know when it’s a good time to repost some of your older content.

3. A/B Test on Social Networks

Since we usually post the same content to Twitter multiple times, we take advantage of this opportunity to test out what headline works best for the blog post.

Here’s how we usually run that kind of experiment:

  1. Find 2 headlines for an article that you think will perform well.
  2. Tweet both of these headlines at roughly the same time, at least 1 hour apart. We’ve found that posting the two Tweets both in the morning or both in the afternoon works best.
  3. Compare the data for each Tweet to find the best headline for your blog post.

Here’s an example of the analytics from a headline experiment we did on this blog post:

First tweet:

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Second tweet:

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The second Tweet clearly performed better as we found out through our social analytics and Buffer’s algorithm also identified it as a top Tweet. In fact, you can clearly see that the second headline got double the number of clicks.

When we see a big difference in engagement on a different headline like that, we usually go back to the original post and change the title itself (the URL never changes, just the heading of the post).

4. Reframe Content to Suit Your Audience

Something we try to do each time we post a piece of content is to slightly reframe it so we’re not just repeating ourselves.

Here’s an example of how we might do that on Facebook.

First, we post the actual link:

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Then we go and post only one image to explain part of the post:

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This way we can sometimes get double or even triple the amount of engagement by highlighting different elements of the content each time we post it. We often do this on Twitter as well.

First we publish it as a link:

Then, taking advantage of Twitter’s new expanded images feature, we publish it as an image and reframing it:

You can simply right click any image on the web with Buffer’s browser extensions for Firefox and Chrome to share a new image post on Twitter or Facebook, that according to the latest social media statistics, will garner significant more clicks, Retweets and favorites.

We also try slightly different wording each time we post the same thing, like this:

” style=”max-width: 100%; display: block !important”>

5. Re-Buffer Posts and Buffer Native Retweets

A fairly recent feature we added to Buffer is the ability to drag-and-drop updates. You can now easily copy updates from your Twitter account to your Facebook account. For example:

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And you can also copy past updates back into your Buffer queue, which is really useful for getting more out of popular posts:

” style=”max-width: 100%; display: block !important”>

Another neat feature of Buffer is that you can schedule native Retweets from Twitter.com. This is super easy and works with the click of a button. To get started, you just need to install the Buffer browser extension.

Now, whenever you see a Tweet that’s worth sharing, you can hit the Buffer button:

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This will let you easily schedule a native Retweet from any of your Twitter accounts:

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Plus, you can easily change the Retweet to the old school “RT @username: Text of the tweet” format. If you hover over the composer, you’ll see an option to “change to quote”:

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That’s all it takes! Now you’ll see that Retweet in your Buffer queue, waiting to be published. Of course you can still edit the update to delete, change it to a quote or move it around in your queue:

” style=”max-width: 100%; display: block !important”>

6. Keep on Top of Your Brand and Find Great Content with Mention & Buffer

Mention is a great tool to help you keep on top of your brand all over the web. It lets you monitor mentions of your brand specifically, as well as industry keywords, competitors and more. When you sign up for an account, the first thing you’ll want to do is create a new alert. This is as simple as naming your alert and adding any keywords you want to monitor:

” style=”max-width: 100%; display: block !important”>

To get the most out of the recent integration of Mention + Buffer, you can now add your Buffer account to your Mention alerts so you can publish results to social networks. You can do this when you create a new alert, as well as adding your Facebook or Twitter accounts:

” style=”max-width: 100%; display: block !important”>

If you add your Buffer account, you’ll be able to publish to all of your connected social profiles and pages, just like you can from the Buffer dashboard or browser extensions.

Inside your alert results, you can filter by source including images, blogs, Twitter, Facebook, videos and more. If you choose blogs, you can find some great content to fill up your Buffer account:

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Once you’ve found a post that you want to share, just click on the “React” menu and choose “Add to Buffer”:

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7. Use Followerwonk to Tweet at Optimal Times

Followerwonk is a tool that we love using at Buffer to work out when is the best time for us to tweet.

To get started, head over to Followerwonk and click on “Analyze followers”

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Next, pop your Twitter username into the box and select “analyze their followers” from the drop-down:

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When your report is done, you’ll see a graph that shows when your followers are most active:

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If you use Buffer, you can take advantage of this by creating a Buffer schedule based on your Followerwonk report. Just choose how many times you want to post each day, and hit the “Schedule at Buffer” button.

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8. Transparency

Something we’ve found that’s really helped us to bond with our readers and build up a community around Buffer is to be really open about how we run the company. We share details about Buffer on our Open blog, as well as in interviews and on other sites.

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cm open

We share details about our support team and how we handle customer support each month:

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cm support

And about our revenue:

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cm rev2

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cm rev1

And we’ve even published a deep-dive before on how we manage our content strategy for the Buffer blog:

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cm blog

9. Set Up Google Authorship

Google Authorship is not just the photo and byline that appears on search results pages, thought that’s a large part of it.

Below is a search results page for the term “Google authorship” showing many entries that have taken advantage of authorship:

” style=”max-width: 100%; display: block !important”>

In addition to the byline, there is a strategic layer to Google authorship. The tie-in with Google+ profiles creates verified connections between content on the web and the creators of the content. This gives Google the ability to identify quality, human-created content.

There are several benefits of setting up Google authorship for your content:

1. Your authorship byline will get you noticed.

Look at the below heatmap generated by eye-tracking studies. As you might expect, the top results on the page get a lot of looks, but so too do the results with rich snippets (and not so much for the results in between).

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2. Entries with rich snippets have higher click-through rates.

A study performed by search marketing firm Catalyst found that clicks improved 150% with Google authorship.

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3. Authorship is an advantage to the little guy.

Authorship offers a competitive advantage. A recent study found that only 3.5% of Fortune 500 companies are actively using authorship. Until they do, they are giving a big opportunity to the rest of us.

Authorship may be the future of search.

Don’t take it from me. Take it from Google’s Eric Schmidt. He sees a future where identity plays a big part in search results.

Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.

To get started with Google authorship, you can check out this step-by-step guide on the Buffer blog.

That’s it! I hope some of these might be useful for you here. We’ve recently introduced the brand new Buffer for Business too, so in case you’re looking for a powerful social media management tool, take a look, we’d love your feedback on it.

Subscribe to our new Definitivenewsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in.

Image credits: Tomasz Tunguz

For more see –

https://www.convinceandconvert.com/content-marketing/9-best-from-buffer/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

100’s of popular twitter hashtags…

100’s of popular twitter hashtags…

100’s of populer twitter hashtags…

— Read on mikearmstrong.me/100s-of-populer-twitter-hashtags/

100’s of populer twitter hashtags…

twitter_PNG11

Please find a list of 100 top twitter hashtags (100 top general twitter hashtags) followed by some of the most used and most popular hashtags on twitter chosen for a few popular industry sectors on twitter.

These Twitter hashtags and so many more, are used millions of times daily on twitter.

Though these hashtags are good for you to use on some tweets, if you want to generate more likes for your photos, images and tweets, they are not the best when it comes to helping you reach engaged potential customers on your social platforms. You should loom through the list to find the hashtags that are most relevant to your business, and sprinkle them in with other, more industry-specific hashtags.

  • #love
  • #instagood
  • #photooftheday
  • #beautiful
  • #fashion
  • #tbt
  • #happy
  • #cute
  • #followme
  • #like4like
  • #follow
  • #me
  • #picoftheday
  • #selfie
  • #instadaily
  • #friends
  • #summer
  • #girl
  • #art
  • #fun
  • #repost
  • #smile
  • #nature
  • #instalike
  • #food
  • #style
  • #tagsforlikes
  • #family
  • #likeforlike
  • #igers
  • #fitness
  • #nofilter
  • #follow4follow
  • #instamood
  • #amazing
  • #life
  • #travel
  • #beauty
  • #vscocam
  • #sun
  • #bestoftheday
  • #music
  • #followforfollow
  • #beach
  • #instagram
  • #photo
  • #sky
  • #vsco
  • #dog
  • #l4l
  • #sunset#f4f
  • #ootd
  • #pretty
  • #swag
  • #makeup
  • #foodporn
  • #hair
  • #cat
  • #party
  • #girls
  • #photography
  • #cool
  • #baby
  • #lol
  • #tflers
  • #model
  • #motivation
  • #night
  • #instapic
  • #funny
  • #gym
  • #healthy
  • #yummy
  • #hot
  • #design
  • #black
  • #pink
  • #flowers
  • #christmas
  • #blue
  • #work
  • #instafood
  • #fit
  • #instacool
  • #iphoneonly
  • #wedding
  • #blackandwhite
  • #workout
  • #lifestyle
  • #handmade
  • #followback
  • #instafollow
  • #home
  • #drawing
  • #my
  • #nyc
  • #webstagram
  • #sweet
  • #instalove

Now, let’s take a look at the top hashtags for a couple of the most popular industries. These are way more likely to help you achieve success on social media, because they work well to connect you with people within your target market, boosting your reach and engagement.

Popular Hashtags on Twitter for the Fitness Industry


People love to share pictures of themselves at the gym. So much of social media is sharing the best side of you – and showcasing your healthy, fit lifestyle is a big part of that.

Here are the top 20 most popular hashtags for fitness:

  1. #gethealthy
  2. #healthylife
  3. #healthtalk
  4. #eatclean
  5. #fitfood
  6. #nutrition
  7. #fitquote
  8. #fitnessmotivation
  9. #fitspo
  10. #getfit
  11. #fitfam
  12. #trainhard
  13. #noexcuses
  14. #fitnessaddict
  15. #gymlife
  16. #girlswholift
  17. #workout
  18. #fitlife
  19. #gymlife
  20. #sweat

Popular Hashtags on Twitter for the Food Industry


How many times have you (or the people around you at a restaurant) taken a picture of their food before they eat it? Or what about when you cook something amazing and are just so proud of it you want to share it with the world?

Here are the top 20 most popular hashtags for food:

  1. #foodie
  2. #foodporn
  3. #foodgasm
  4. #nom
  5. #food
  6. #pizza
  7. #foodporn
  8. #foodstagram
  9. #menwhocook
  10. #sushi
  11. #yummy
  12. #foodcoma
  13. #eathealthy
  14. #instafood
  15. #delicious
  16. #foodpic
  17. #cooking
  18. #snack
  19. #tasty
  20. #cleaneating

Popular Hashtags on Twitter for the Travel Industry


Again, like with fitness, travel posts are all about showing people the best side of your life – and being on away on holidsy is always the best time of your life.

Here are the top 20 most popular hashtags for travel:

  1. #travel
  2. #instatravel
  3. #travelgram
  4. #tourist
  5. #tourism
  6. #vacation
  7. #traveling
  8. #travelblogger
  9. #wanderlust
  10. #ilovetravel
  11. #instavacation
  12. #traveldeeper
  13. #getaway
  14. #wanderer
  15. #adventure
  16. #travelphotography
  17. #roadtrip
  18. #mytravelgram
  19. #igtravel
  20. #traveler

Popular Hashtags on Twitter for the Technology Sector


When you have the newest gadget or want to show off your most innovative tech idea, there’s few better ways to do it than with a hashtag.

Here are the top 20 most popular hashtags for technology:

  1. #technology
  2. #science
  3. #bigdata
  4. #iphone
  5. #ios
  6. #android
  7. #mobile
  8. #video
  9. #design
  10. #innovation
  11. #startups
  12. #tech
  13. #cloud
  14. #gadget
  15. #instatech
  16. #electronic
  17. #device
  18. #techtrends
  19. #technews
  20. #engineering

Popular Hashtags on Twitter for the Fashion & Beauty Sector


People love to show off what they’re wearing or the fashions they love.

They love to show the social media world their best face, and what better way to do that than with their on-point makeup?

Here are the top 20 most popular hashtags for fashion and beauty:

  1. #fashion
  2. #fashionista
  3. #fashionblogger
  4. #ootd
  5. #style
  6. #stylish
  7. #streetstyle
  8. #streetwear
  9. #fashioninspo
  10. #trend
  11. #styleoftheday
  12. #stylegram
  13. #mensfashion
  14. #lookbook
  15. #todayiwore
  16. #beauty
  17. #makeupaddict
  18. #hair
  19. #instafashion
  20. #vintage

Conclusion


Hopefully this article will serve as a resource for you to come back to and take advantage of.

The hashtags in this article have millions and millions of impressions every day. Not using them is a massive social media missed opportunity.

If you have any questions about how you can use these hashtags in your own social media posts, please don’t hesitate to contact us.

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How to Get the Most Out of Your Twitter Ads With ‘Flight School’

Originally launched in 2014, Twitter Flight School is an online resource released geared towards inspiring creativity and guiding brands and agencies of all sizes as they look to get the most out of their marketing efforts on the platform.

As companies moved from asking “why Twitter” as an advertising outlet, the dominant questions became “How do I take my content on Twitter to the next level?” and “How do I use promoted products and other tools to get the right message to my target audience in the right moment?”

Content is tailored to meet the needs of various roles and functions spanning senior leadership, account planning and campaign management so you can work towards broader milestones or focus on something specific. Amongst the first participants in the program were Starcom MediaVest Group (SMG), WPP and Omnicom.

What is the revamped program comprised of?

Fast forward to 2020, Twitter is looking to continue the success of its Flight School by adding to the courses and subjects that marketers can explore.

“Flight School [is] your one-stop destination for everything you need to know about advertising on Twitter. We’re bringing you new coursework, a better platform experience, and achievement badging, allowing you to showcase your newly acquired skills,” the platform explains.

More specifically, the expanded program includes new courses targeted towards helping marketers find relevant audiences, measure campaign performance, and establish their strategies and voices when it comes to video. Overall, it’s a one-stop-shop for help in planning best-in-class campaigns, igniting a creative idea, and supercharging your own career.

Below are a few highlights of the expectations Twitter has mapped out to the public as it looks to take the education hub to new heights:

  • Bite-sized lessons
  • Choose your own learning path
  • Evolving coursework
  • Actionable recommendations
  • Achievement badging

How do I navigate the courses?

Flight School is organized into modules, all of which give you a time estimate for completion before you dive in. Examples reflecting new elements added to line-up include ‘Twitter Ad Fundamentals,’ ‘Getting Started with Ads Manager,’ and ‘Creating and Executing Video Campaigns.’

Courses dedicated solely to video make sense given it remains the fastest-growing advertising tool on the platform. There are over 2 billion video views on Twitter each day, a 67 percent increase year-over-year. In addition, tweets containing video content attract 10x more engagements compared to those without. Promoted tweets with videos report saving more than 50 percent on cost-per-engagement. The moral: using video addresses two birds with one stone including affordability and increased engagement.

A few of the specific lessons you can choose from include:

  • Defining your demographics
  • Balancing targeting and reach
  • Comparing campaign objectives and establishing your ideal structure
  • Interpreting and customizing campaign reports
  • How to use Twitter’s Live Brand Studio
  • How to collaborate with Twitter’s Content Creation team

How can I access the lessons and track my progress?

You can begin your Flight School education, for free, at www.twitterflightschool.com/ and using your account credentials to gain access to the courses. By doing so, the platform will keep tabs on your progress so if you need to pause a lesson and return to it, you don’t need to start from the beginning.

Badges’ are offered for the completion of coursework and assessments which you can add to your other social platforms including LinkedIn or be printed. Generally, badges take up to 4 hours to earn or as little as 2 hours depending on the lesson and your expertise. If you don’t pass an assessment with an 80 percent or higher, don’t sweat it, just review the material and try again.

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3 Ways Platforms are Tackling Cyberbulling

The decline of empathetic behavior on social media is a growing issue. Our industry has the opportunity to push for an agenda that offers teens and young adults the ability to understand the choices they’re making behind their devices. Platforms are exploring ways they can play a role in this process and create productive interactions through shared experiences and understanding.

Here are a few recent examples unpacked:

Collaborating with Suicide Prevention Programs

On the heels of its test to remove “likes” from posts and a feature called ‘Restrict’ that allows users to seamlessly shadow-ban others posting harmful or offensive comments, Instagram is continuing its effort to support the fight against cyberbullying.

The photo-sharing platform recently unveiled a new AI-powered feature that notifies users when their captions on photos and videos could be considered offensive and gives them the opportunity to edit their post before it’s live.

Beyond aiming to limit the reach of bullying, a key goal of the tool is to provide education around proper Instagram etiquette and what violates the platform’s community guidelines. In order to create the new system, Instagram partnered with suicide prevention programs.

“Earlier this year, we launched a feature that notifies people when their comments may be considered offensive before they’re posted. Results have been promising, and we’ve found that these types of nudges can encourage people to reconsider their words when given a chance,” the company shared in the announcement.

The stance is an important one that prioritizes limiting the reach of bullying but, more importantly, is one primed to foster more education. The app hopes to inspire people to care about their words and choices online, and understand how they can affect other people negatively and deter from the growth of a positive, diverse community.

Expanding Definitions of Harmful Misinformation

Yet another app putting education at the center of its decisions to combat bullying and harmful misinformation is TikTok.

The video-sharing app recently overhauled its Community Guidelines to incorporate a specific section dedicated to the sharing of misinformation within the app intended to add transparency to how harmful or unsafe content is defined and regulated on the platform. “It’s important that users have insight into the philosophy behind our moderation decisions and the framework for making such judgements,” the announcement stressed.

At its core, the updates outline how violations are grouped into 10 distinct categories, each of which contains an explanation of the rationale and several detailed bullet points to clarify what type of misbehavior would fall into that category. While TikTok’s rules against misleading content have been in place for a while, until this expansion the focus had primarily been around scams and barring the creation of fake profiles.

Here’s a quick outline as to the additional types of content the app is targeting:

  • Content that incites fear, hate, or prejudice
  • Content that could cause harm to an individual’s health – such as misleading information about medical treatment
  • Content that proliferates hoaxes, phishing attempts, or “manipulated content meant to cause harm”
  • Content that misleads community members about elections or other civic processesOne critique that has surfaced since the announcement is that the expanded guidelines don’t explain how TikTok will decipher harmful, “misleading” content and appear to be open for interpretation regarding enforcement decisions.

“Our global guidelines are the basis of the moderation policies TikTok’s regional and country teams localize and implement in accordance with local laws and norms.​”

It will be interesting to see if there are further iterations based on this feedback and how the language and structure of these guidelines will evolve as the community continues to grow.

Letting users define the audience of their content

As part of a broader discussion about the rise of ephemeral messaging and its potential for Twitter, the platform is looking to specific dimensions, such as control around who can see or participate in tweet conversations.

During CES 2020, Suzanne Xie, Director of Product Management, outlined several key changes that are in the works aimed to address these issues and promote a more healthy, positive user experience.

Twitter product lead Kayvon Beykpour articulated the rationale in an interview with WIRED’s Editor in Chief Nick Thompson. “We’re exploring ways for people to control proactively, not reactively hiding a reply…The philosophical approach we took here is, when you start a conversation, as the author of a tweet you should have a little more control over the replies to that tweet.”

During the presentation, Xie showed the below images illustrating the new process in development. Fundamentally, it allows users to define the audience for each of their tweets, directly from the composer window.

The four core audience settings are as follows:

  • Global: Anyone can reply to the tweet
  • Group: Only people you follow or mention would be able to reply
  • Panel: Only people you directly mention within the tweet text itself would be able to reply
  • Statement: No tweet replies would be allowed

Let’s break down a couple of pros and cons with this move.

Primarily, it seems to go against the idea of Twitter serving as a larger, public square where everyone is given a say. Contrarily, it could pave the way for easier facilitated interview-style conversations or live chats featuring celebrities or influencers that often are overwhelmed by spam. In this way, the conversations can feel more familiar and authentic without all of the secondary noise.

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The post 3 Ways Platforms are Tackling Cyberbulling appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/01/3-ways-platforms-are-tackling-cyberbulling/