Tag: Twitter Tip

Twitter Marketing Tip 9

With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities.

Twitter can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. 

You may have mastered the basics by now and know your hashtags from your trends, but there are some next-level tricks and ideas that often get missed out. 

Here a Twitter marketing secret that will separate the top tier of pros from the rest. 

Step up your social media game with this Twitter marketing tip to get you standing out from the competition:

Use Rich Media To Help Crowdsource Content 

Asking for user generated content on Twitter is a good start, but it can be taken further by using rich media to encourage people to give opinions, make suggestions, and engage with your campaigns. 

For example, in 2014 @AdidasNEOlabel wanted to crowdsource ideas for a fashion show they were running that would connect with their target audience of 14-19 year olds and drive sales of their upcoming range.

They used Twitter cards to vote between which outfits would be used in the show, Vines of the event throughout the day, and used Twitter video showing people how they could get involved. This helped to create over a billion impressions for their NEO campaign, as well as a peak engagement rate of 18.4%. 

If you like this Twitter Marketing Tip you might also like these Twitter Marketing Tips:

The Twitter Marketing Tip 9 page was posted “By Mike Armstrong”

Twitter Marketing Tip

Twitter gives you the ability to follow up to 2,000 accounts – Use them!

Additional Tip:

Follow your real world customers, suppliers and partners as well as Industry Trade Bodies, Associations and thought leaders.

With all the follows you gave left, follow the types of accounts that represent your target market so that when a large percentage of them follow you back, you will have the correct audience to communicate with!

*If you like this Twitter Tip you might also like these Twitter Tips:



*Or this Social Media Training Page:

Social Media Training Cardiff

The Twitter Marketing Tips page was posted “By Mike Armstrong”


Twitter Marketing Tip

Follow and engage with real world Friends, Business Partners, Associations, Suppliers, Customers and Partners and use some of their @names in your tweets to help the tweets go further (as your real world contacts will usually retweet your tweets for you).

Additional Tip: This works even better if you use @names of real world contacts who already have lots of followers.

*If you like this Twitter Tip you might also like this Web Marketing Tip:

Web Marketing Tip

This Twitter Marketing Tip was created & posted “By Mike Armstrong”