Tag: Tumblr

How to Choose the Best Blogging Platform in 2020 (Compared)

How to Choose the Best Blogging Platform in 2020 (Compared) – A useful WPBeginners Article…

Last updated on January 2nd, 2020 by Editorial Staff

Are you looking to start your own blog, but can’t figure out how to choose the best blogging platform?

It’s a tough choice since there are several different blogging platforms out there.

How do you find out which one is right for you?

In this article, we’ll help you choose the best blogging platform by going over the pros and cons of the most popular blogging sites.

Here are the popular blogging platforms we’ll be comparing in this article. If you’re interested in a particular platform, you can click the link to skip ahead in the article.

WordPress.org
Constant Contact Website Builder
Gator
WordPress.com
Blogger
Tumblr
Medium
Squarespace
Wix
Ghost
Choosing The Best Blogging Platform – What to Look for?

Before diving in the list, it is helpful to know what you’re looking for in a blogging platform.

As a beginner, you’ll want a blogging platform that’s easy to set up, has a low learning curve, and doesn’t require any coding skills.

You’ll also need to think about what kind of blog you want to create, now and in the future.

As your blog grows, you may want to change the look of your site and add more features for your growing audience.

That means it’s important to choose a blogging platform that’s flexible, with room to grow.

Starting off with the wrong platform can make it very difficult to switch later on.

Lastly, even if you don’t have plans to make money blogging right now, it’s smart to make sure you have the option to do so in the future.

With all that in mind, let’s compare the best blogging platforms for beginners.

1. WordPress.org

WordPress.org is the world’s most popular blogging software. Started in 2003, WordPress now powers more than 30% of all websites on the internet.
Note: It’s easy to confuse WordPress.org with WordPress.com, which is a blog hosting service mentioned later in this list. See our guide on the difference between WordPress.org and WordPress.com.
WordPress.org is an open source free blogging platform that allows you to build your website or blog within minutes.
It is a self-hosted solution which means that you will need to sign up with a WordPress hosting provider. WordPress is a great option if you want to have full control over your blog’s future.
Pros
WordPress.org gives you control over every aspect of your website.
You can grow your blog and add extra features like forums, online store, and paid membership. This makes WordPress the best blogging platform to make money.
There are thousands of free themes available for WordPress. This allows you to create a beautiful website that stands apart from the crowd.
You also get access to more than 54,000 free plugins. These plugins are like apps for your WordPress blog that allow you to add features like contact forms, galleries, etc.
WordPress is search engine friendly. You can easily create SEO friendly URLs, categories, and tags for your posts. Plus, there’re a good number of great SEO plugins for additional features.
Cons
Managing your own website comes with a bit of a learning curve.
You will have to manage your own backups and security.
Pricing
WordPress software is free, but you’ll need to have a domain name (about $14.99/year) and hosting (usually starting from $7.99/month).
You need a domain name and web hosting for starting any type of website.
WPBeginner users can get started for only $2.75 per month with Bluehost, an official WordPress recommended hosting provider. They are offering our users 60% off on web hosting and a FREE domain name.
See our guide on how to start a WordPress blog for complete step by step instructions.
2. Constant Contact Website Builder

Constant Contact Website Builder is an intelligent A.I. powered website builder that allows you to create a free blog, business website, and even an online store within minutes.
You can start with their large templates collection and customize your website design using an easy to use drag and drop interface. You also get access to other helpful tools such as a custom logo maker, professional stock photo library of over 550,000 images, and a whole lot more.
Pros
Easy-to-use drag and drop website builder with no technical skills required.
Quick and easy setup, since Constant Contact will host your website for you.
Very generous free plan that allows you to try out the service and even build an online store before buying.
Free domain and Free SSL certificate is included with all paid plans.
Cons
The developer ecosystem is small, so there aren’t as many third party plugins like WordPress.
Limited integration with third party platforms.
Exporting your site from Constant Contact website builder to another platform is difficult.
Pricing
Constant Contact website builder offers a very generous free plan that allows you to create a blog, business website, and even an online eCommerce store.
You can upgrade to the Starter plan for $10 per month which gives you access to a free custom domain name, free SSL certificate, and other powerful platform features along with phone based support which is a big plus considering most other website builders don’t offer phone support.
The business plan which costs $20 per month gives you access to advanced eCommerce related features.
If you’re a small business who don’t want to use WordPress, then Constant Contact is the next best choice considering everything you get for the price.
3. Gator by HostGator

Gator is a website builder and blogging platform created by HostGator, the popular web hosting company that we use to host the WPBeginner website. Gator offers a drag & drop tool that you can use to build any type of website including blogs, business sites, and even an online store.
It’s important that you don’t confuse the Gator builder with HostGator website hosting. You can use HostGator hosting service to start a WordPress blog like we have done.
However if you are looking for a non-WordPress all-in-one blog platform and hosting solution, then Gator is the perfect option.
Pros
Easy drag and drop builder to customize your blog & website design.
Quick setup – no technical hassle.
Backups, performance, and security is all handled by HostGator (no headaches).
Free Domain and SSL certificate is included in all plans.
Can easily add an online store to your blog with just a few clicks.
Cons
There is no free account, but they do have a 45-day money back guarantee.
Ecommerce features are restricted to higher plans only.
Limited number of apps and extensions.
Pricing
WPBeginner users get 55% off on all Gator builder plans. The Starter plan costs $3.46/month and it comes with all the features you need to start a successful blog including a free domain and SSL certificate.
You just need to make sure to use our Gator Website Builder coupon code: wpbeginner to get 55% off.
4. WordPress.com

WordPress.com is a blog hosting service offered by Automattic, a company created by WordPress.org co-founder Matt Mullenweg.
WordPress.com offers a basic blog hosting service for free. You can purchase additional options like a custom domain name, additional storage, and other premium services.
Started in 2005 with a goal to bring WordPress experience to a larger audience, WordPress.com is a good blogging site for users who don’t want the advanced features of self-hosted WordPress.
Pros
No setup required.
Easy to use and manage.
It’s completely free if you are happy with a WordPress.com subdomain. Your free website name looks like this: https://example.wordpress.com.
Cons
Limited options to extend your site. You cannot use custom themes and plugins for customizing your blog.
You cannot run advertisements on your blog. Instead, WordPress.com will show their ads on your free website.
You do not own your blog, and WordPress.com can suspend your account if they find you are violating their terms of service.
Pricing
The basic WordPress.com account is free, but it will have WordPress.com ads and branding.
You can upgrade to their Personal plan for $4/month (billed yearly) to remove WordPress.com logo and advertising from your website. You also get a custom domain (such as www.yoursite.com).
For $8/month (billed yearly) you can get additional design tools and extra storage.
Because of the similarity in names, beginners often start with WordPress.com thinking they are getting the powerful WordPress.org software. After seeing the limitations, users often end up switching from WordPress.com to WordPress.org to have more features and control over their website.
5. Blogger

Blogger is a free blogging service by Google. It offers a quick and easy way to create a blog for non-tech-savvy users.
Blogger is one of the earliest blogging platforms in existence. It was first launched in 1999 by Pyra Labs. Later in 2003, Google acquired Blogger and redesigned it as the product we know today.
All you need is a Google account to start a free blog on Blogger.
Pros
Blogger is free.
It’s easy to use and manage without any technical skills.
Has the added advantage of Google’s robust secure platform and reliability.
Cons
You’re limited to basic blogging tools, and can’t add new features as your blog grows in popularity.
Design options are limited, with fewer templates available. Third party templates for Blogger are often low quality.
Blogger does not receive frequent updates or new features.
Google can suspend your blog at any time, or even cancel the Blogger service altogether. (They have a history of abandoning projects without warning, such as Feedburner.)
For more pros and cons of Blogger, see our comparison of WordPress vs Blogger (Pros and cons).
Some users start out with Blogger because it’s free, but eventually as their blog grows, they end up switching from Blogger to WordPress to get more features and control over their website.
Pricing
Blogger is free with a Blogger subdomain like https://example.blogspot.com. If you want to use a custom domain, you need to buy from a third-party domain registrar.
6. Tumblr

Tumblr is a little different than other blogging platforms. It is a microblogging platform with social networking features including following other blogs, reblogging, built-in sharing tools, and more.
Pros
Tumblr is free with a Tumblr subdomain like https://example.tumblr.com. You can also connect a premium custom domain name.
It is very easy to set up and use.
It has an integrated social media component.
As a microblogging tool, Tumblr makes it easy to quickly blog videos, GIFs, images, and audio formats.
Cons
Tumblr comes with a limited set of features that you cannot extend as your blog grows.
There are many themes available for Tumblr, but they can’t offer additional features.
Backing up your Tumblr blog or importing it to other platforms is difficult (see our guide on how to move from Tumblr to WordPress).
Pricing
Tumblr is free to use. You can use a custom domain (purchased separately) for your Tumblr blog, and there are also third-party themes and apps available to purchase.
7. Medium

Launched in 2012, Medium has grown into a community of writers, bloggers, journalists, and experts. It is an easy-to-use blogging platform with limited social networking features.
Medium works much like a social networking site where you can create an account and start publishing your articles. After you sign up, you’ll have a profile address like this: https://medium.com/@yourname. But you cannot use your own domain.
Pros
Medium is easy to use, with no setup required and no coding skills needed.
It allows you to reach an existing online community of people of similar interests.
You can focus solely on writing, instead of designing a website.
Cons
Features are very limited in terms of design or building a brand.
Medium owns your audience, so losing your blog means losing all your followers.
You cannot use your own domain name. You’ll simply get a profile page like in Facebook, e.g. https://medium.com/@yourname.
You cannot run your own ads to make money.
For more detailed comparison, see our guide on WordPress vs Medium – which one is better?.
Pricing
Medium is free to use.
While the platform looks attractive at first, the lack of monetization and control leads to most people switching from Medium to WordPress.
8. Squarespace

Squarespace is a website building service that allows you to create beautiful websites using easy drag and drop tools. It focuses on small business owners who are looking for an easy way to create an online presence.
Started in 2003, Squarespace currently powers millions of websites online.
Pros
Squarespace is simple and easy to use for beginners who aren’t very tech-savvy.
It has beautiful professionally designed templates.
It separately offers domain name with SSL/HTTPs and eCommerce stores.
Cons
Squarespace is limited to the features built into their proprietary platform.
Integrations are limited to a select few services and tools.
See our guide on WordPress vs Squarespace for a more detailed comparison.
Pricing
Squarespace has different pricing plans for websites and online stores.
Pricing for their Personal website plan starts at $16/month, or $12/month if you pay for the year in advance. For the Business plan, pricing starts at $26/month, or $18/month billed annually.
Whereas pricing for online stores starts from $26/month and up to $40/month.
Often users end up switching from Squarespace to WordPress to minimize their expenses and add more features on their websites.
9. Wix

Wix is a hosted platform to build websites. It offers a solution for small businesses to build a website using drag and drop tools. You can also add a blog to your website by adding the Wix Blog app.
Wix.com was founded in 2006 as a platform where anyone could create their own stunning website with no coding skills required. It has currently over 110 million users across the globe.
Pros
You can customize your site using dozens of templates and third party apps.
Build your site with easy drag and drop tools; no coding skills required.
Setup is quick and easy.
Cons
The free account is limited and shows Wix branding and ads on your site.
Free third party apps are limited.
Once you choose a template you cannot change it.
Ecommerce features are limited to paid plans, and even those features are limited.
Blog features do not match up to the other platforms in the list.
See our article on Wix vs WordPress for a detailed comparison of the two platforms.
Pricing
The basic Wix website builder is free. With a free Wix account, you’ll get a Wix subdomain that looks like this: https://username.wixsite.com/example.
However, you can add a custom domain for $4.50/month. Their premium plans start from $8.50/month and go up to $24.50/month.
10. Ghost

Ghost is a minimalist blogging platform with features entirely focused on writing blog posts. Started in 2013, Ghost is available as a hosted platform and as a software that you can install / host yourself. We’ll take a look at both options.
Pros
Focused on blogging and writing.
Clean, clutter-free, and intuitive user interface.
Written in JavaScript, so it’s super fast.
No setup required for the hosted version.
Cons
Not easy to customize with apps.
The simplified user interface means options are very limited.
Not enough themes to change appearance of your site.
Complicated setup if you install it yourself.
Take a look at our comparison of WordPress vs Ghost for more details on the topic.
Pricing
The self-hosted version needs a custom domain (about $14.99/year) and web hosting (starting from about $7.99/month).
Pricing for the hosted version starts at $29/month for 2 staff users with a 100k page view limit. Unless you buy a custom domain from a third-party domain registrar, your blog will be a Ghost subdomain ending with ghost.io.
Our Pick for the Best Blogging Platform

We believe that WordPress.org outperforms all other blogging sites. It is powerful, easy to use, affordable, and the most flexible of all available blogging platforms. Here are all the reasons why you should use WordPress.
To help you start your own WordPress site, we have created a complete guide on how to start a blog in 7 Easy Steps.
If you need help, then WPBeginner’s team of experts can even help setup your blog for free. Learn more about our free WordPress blog setup service.
If you’re looking for a WordPress alternative, then our second choice for the best blogging platform would be Constant Contact website builder.
Their free A.I powered drag & drop website builder makes it easy to build any type of website from blog to business website to an online store.
We hope this article helped you choose the best blogging platform for your next blog. You may also want to see our guide on 27 proven tips to increase your blog traffic.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
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4 Major Brands and Platforms Addressing Digital Literacy and Fake News in 2020

The majority of marketers realize the issues presented by fake news and “deepfake” techniques in skewing the information we’re exposed to and the implications for determining what is fact from fiction.

We face a critical point in our industry where many brands and platforms are facing increased pressure for setting a benchmark for detecting these types of conversations.

Here are a few that are taking action in 2020.

Tumblr’s Digital Literacy Initiative “World Wide What”

With the 2020 election on the horizon, social media platforms are making moves to update their strategies to curb the spread of information. The latest to join the bandwagon is Tumblr, which recently launched an internet literacy campaign targeted to help younger demographics entering the voting scene spot fake news and unsavory posts.

The initiative, World Wide What, was developed in partnership with UK-based internet literacy organization, Ditch the Label. The campaign’s structure emphasizes six core community topics in video form that include fake news skewed views, authenticity, cyberbullying, the importance of minimizing screen time, how much we share online, and creating a safer internet through moderation.

Unlike traditional literacy materials, the platform is tapping into visual, more culturally messaging such as GIFs, memes, and short text in line with imagery native to the Tumblr brand. Videos will also leverage outside experts and industry leaders to tackle certain subjects through a series of Q&As in the coming weeks and months.

“We are constantly striving to learn and utilize new ways to create a safe place for our communities,” Tumblr shared in a statement on the World Wide What site.

Google x Jigsaw Visual Database of Deepfakes

In September 2019, Google tapped Jigsaw in an effort to develop a dataset of visual deepfakes aimed to boost early detection efforts. The tech giant worked with both paid and consenting actors to record and gather hundreds of videos which ultimately were crafted into deepfakes. The final products including both real and fake videos, were then incorporated into the Technical University of Munich and the FaceForensics benchmark and made widely available for synthetic video detection methods.

Fast forward to November, Jigsaw has continued on this momentum by releasing what it refers to as “the largest public data set of comments and annotations with toxicity labels and identity labels. “ This includes the addition of comments and annotations with toxicity and identity labels. The goal with incorporating these details is to more accurately measure bias within AI comment classification systems. Traditionally conversations are measured with synthetic data from template sentences that often fail to address the complexity and variety of comments.

“By labeling identity mentions in real data, we are able to measure bias in our models in a more realistic setting, and we hope to enable further research into unintended bias across the field,” shared in a recent Medium post. The key in the ever-evolving deepfake tech space will be a healthy and growing research community.

Twitter Policies Targeting Synthetic and Manipulated Media

Twitter is looking to its community for support in fleshing out its strategy for addressing synthetic and manipulated media, what the company defines as “…any photo, audio, or video that has been significantly altered or fabricated in a way that intends to mislead people or changes its original meaning.

As a draft to its policy, the platform has outlined that it will:

  • Place a notice next to Tweets that share synthetic or manipulated media
  • Warn people before they share or like Tweets with synthetic or manipulated media
  • Add a link – for example, to a news article or Twitter Moment – so that people can read more about why various sources believe the media is synthetic or manipulated

The platform also vowed to remove any deepfake believed capable of threatening someone or leading to serious harm. This raises the question as to how it would address these types of manipulated conversations spurring a falsity but not technically causing harm or that use newer creation methods that lag behind the detection techniques.

To garner feedback from users, the platform created a multiple-choice survey that addresses the broader preference of removing versus flagging (e.g. should altered photos and videos be removed, have warning labels, or not be removed at all). To date, the survey is closed and the platform is reported to be working on an official policy that will be announced 30 days prior to roll out.

Facebook’s “Deepfake Challenge” and Ban

This past fall Facebook teamed up with Amazon Web Services (AWS), Microsoft, and academics from Cornell Tech, University of Oxford, UC Berkley, University of Maryland, and SUNY Albany to launch the Deepfake Detection Challenge. The DFDC as its referred to includes a data set of 100k+ videos using paid actors — as well as grants and awards —aimed to inspire new ways of detecting and preventing AI-manipulated media.

The DFDC will run to the end of March of this year with the goal of “…producing technology that everyone can use to better detect when AI has been used to alter a video in order to mislead the viewer.” According to the official website, a winner will be determined based on “a test mechanism that enables teams to score the effectiveness of their models, against one or more black-box tests from our founding partners,” the company shared.

‘Deepfake’ techniques, which present realistic AI-generated videos of real people doing and saying fictional things, have significant implications for determining the legitimacy of information presented online,” shared Facebook CTO Mike Schroepfer in a recent blog post.

In addition to these efforts, the platform followed up with a new policy that would remove synthesized or edited content in ways that “aren’t apparent to an average person and would likely mislead,” or deepfake posts that use AI technologies to “merge, replace, or superimpose content onto a video, making it appear authentic.”

Again, the issue becomes how we as an industry will move forward walking the fine line between malicious deepfakes and those with less-harmful intents of creative parodies or satire.

Learn more about this topic as part of our 2020 theme HUMAN.X through the lens of the subtheme Privacy Matters. Read the official announcement here and secure your early-bird discount today to save 20% on your full-conference pass to #SMWNYC (May 5-7, 2020).

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The post 4 Major Brands and Platforms Addressing Digital Literacy and Fake News in 2020 appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/01/4-major-brands-and-platforms-addressing-digital-literacy-and-fake-news-in-2020/

Blogging Giant WordPress Adds Tumblr to Its Portfolio

Artsy microblogging platform Tumblr is changing hands once again, this time to a seemingly natural partner: WordPress parent company Automattic.

Verizon announced this week that it had sold the blogging property to Automattic for “a nominal amount,” which is now being reported as less than 3 million dollars. This is a drastic drop in valuation from an all-time high of $1.1 billion, achieved when Yahoo! originally acquired the platform in 2013. Since then, the company was included in the sale to Verizon, and then part of the transformation of the brand into Oath. Now, seeking to streamline its struggling media arm, Verizon seems okay jettisoning the property to its new owner.

Tumblr has faced its own challenges independent of its parent company in the past year. In December 2018, responding to a ban from Apple’s App Store, it announced a ban on adult content across the platform—a ban that Automattic reportedly plans to uphold. While challenges from platforms like Facebook and Reddit were already challenging the company, this ban seems to have further harmed its prospects. Combined circumstances have resulted in a 33% drop in first-time mobile users. Nevertheless, the move to Automattic seems like a mutually beneficial one; Verizon has one fewer property in its soon-to-be revamped media arm (which also includes TechCrunch, Engadget and Huffington Post, among others).

In exchange, Automattic gets 200 employees from Tumblr, and a new addition to a dominant portfolio including WooCommerce, Jetpack, and Longreads. Says Verizon Media CEO Guru Gowrappan in a statement,

Tumblr is a marquee brand that has started movements, allowed for true identities to blossom and become home to many creative communities and fandoms. We are proud of what the team has accomplished and are happy to have found the perfect partner in Automattic, whose expertise and track record will unlock new and exciting possibilities for Tumblr and its users.

The new and exciting possibilities are thus far undefined, but The Verge reports that no major changes in functionality or operations are anticipated.

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The post Blogging Giant WordPress Adds Tumblr to Its Portfolio appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/08/blogging-giant-wordpress-adds-tumblr-to-its-portfolio/

Shop Now: Your Guide to Native Ecommerce on Social Media

As brands like Instagram and Pinterest have learned, it doesn’t take much to drive a customer from inspiration to purchase. And their growth has depended, in part, on making that purchase part effortless. Instagram took the latest step toward its transformation into your personal digital mall with Instagram Checkout. The feature will allow aspiring shoppers to make purchases without leaving the app. Over time, more brands will be added and new companies will be able to take advantage of this seamless shopping experience.

In honor of this announcement, we figured we’d provide a roundup of the many existing ecommerce options available on some of your favorite social media platforms.

Instagram

In addition to the forthcoming Checkout feature, brands have had the ability to “tag” products on Business accounts since 2017, with these tags serving as links to the product on an external site for purchase. Brands not selected for the Checkout feature will continue to have the “tag” option to fuel their own ecommerce, though it will direct users away from the app to make purchases.

Pro: For selected brands, Checkout will afford an opportunity to connect users to your brand without pulling them away from the Instagram app- keeping your feed in their sights through it all.

Con: At least for the time being, this immersive shopping opportunity isn’t available for all brands in equal measure.

Facebook

Businesses wishing to sell physical items on Facebook can set up shops on their business Pages. There is no minimum transaction amount to host this online store, and all transactions are conducted inside Facebook- so no worries about directing buyers away from your Page. And as with other features of the platform, there is ample support and guidance on how to run a successful shop- so be sure to take advantage of these resources, should you choose to host an online store here.

Pro: For small businesses, Shop for Pages provides a low-cost method to expose your products to a dedicated audience.

Con: For businesses with a more expansive inventory, it could become unwieldy or time-consuming to offer it all in this type of environment.

LinkedIn

Given the considerable bias toward physical products for ecommerce, it shouldn’t surprise you that LinkedIn doesn’t have a presence in this market at the moment. Their only sellable product, educational materials through the Learning collaboration with Lynda, can’t be sold a la carte, instead requiring a monthly fee which provides access to their full library of courses.

Pro: For organizations aiming to offer their teams training in an affordable and accessible fashion, LinkedIn for Learning is an affordable option.

Con: Obviously, it’s not an effective commerce option for anything else.

Pinterest

Prior to Instagram’s meteoric rise as a brand-booster, Pinterest wore this crown with bombast. And ahead of its IPO, it’s still hoping to maintain its hold on shoppers who so often use the platform for inspiration. Its latest shopping tools, announced earlier this month, utilize “product pins” to allow shoppers to buy many of the items inspiring their aesthetic. These product pins join their buyable pins (originally introduced in 2015), as well as the capability for all businesses to post Shopping Ads. For visually inspired shoppers, Pinterest is a natural destination that brands should take advantage of.

Pro: The platform is well suited to help “pinspired” shoppers complete their vision.

Con: While product pins allow seamless in-app purchases, buyable pins and Shopping Ads would pull shoppers away from the platform.

Tumblr and Twitter

While other platforms seem to be leaning toward making in-app purchases simpler, Twitter is leaning away.

Previously developed and deployed products like “Buy Now” buttons for individual tweets, Product Pages that would collate product-oriented tweets into an easily shoppable page, and Twitter Cards, have all been discontinued. The result? The rise of third-party tools like Shopify, which have stepped in to make shopping options on the platform more straightforward.

Tumblr is another platform that, while promising as a space to generate leads for niche products, has also declined to develop native ecommerce tools. Third party tools like Shopify and BlkDot have stepped in to fill in the void.

Pro: It’s not strictly impossible to sell on either of these platforms, and they are fertile for finding passionate and dedicated consumers.

Con: The methods to set up viable commerce experiences can be less intuitive with the help of a third party than they might be with a native tool.

A strong ecommerce presence on social media helps to grow your audience and build strong relationships with customers. Which ones are you using? Which ones have you not yet considered for your brand?

Mastering your presence is essential in a crowded marketplace, and we hope to help you do it at Social Media Week New York. Passes are still available, so register to join us today!

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The post Shop Now: Your Guide to Native Ecommerce on Social Media appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/03/shop-now-your-guide-to-native-ecommerce-on-social-media/

Yahoo Considering Deal to Run Facebook Ads in Tumblr

Yahoo’s integration of Tumblr, which it acquired in 2013 for $1.1 billion, has not gone as smoothly as either company was presumably hoping it would. After a brief honeymoon, the web giant began trying to generate some revenue from the network but appears to have mostly failed. In a recent securities filing, Yahoo said it…

http://fortune.com/2016/03/18/yahoo-tumblr-facebook/

This Country Banned Tumblr Because of Its Porn Posts

Indonesia has banned the blogging site Tumblr over the presence of pornographic content. The platform was one of 477 sites that were blocked by authorities in a crackdown over the distribution of porn on the Web, reported the BBC. The move was made without any consultation or prior warning with the company, which is owned…

http://fortune.com/2016/02/17/indonesia-tumblr-porn/

Marketing Advice about Hashtags….


Recent post on Online Marketing Hub:

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr 

by christopherjanb 

Posted by AnnSmarty This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to their community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms. This article shows how different social media sites make use of hashtags. Most importantly, it shares some insight into how you can make the most effective use of hashtags for your brand.

Twitter

Twitter hashtags don’t support special characters like +, !, $, %, -, ^, &, *, etc. They do support letters, numbers and _ (underscore). There are no hashtag limits (length, number) as long as you keep your message within 140 characters (which is already limiting in itself). TipWhile Twitter hashtags are reported to increase engagement, the most efficient way to use them is through hosting and participating in Twitter chats. Here’s a detailed tutorial on hosting a Twitter chat. TipEvent hashtags (conferences, festivals, etc.) also work very well on Twitter. You don’t need to actually be in an event to network with people through the official hashtag. Event organisers usually market the official hashtag very well, which means additional exposure for you if you use it. Twitter search results are ranked by most popular. You can switch to “All” results, which are filtered by date. See image for Twitter search results.

Useful Twitter Hashtag Tools: Hashtagify tracks trending hashtags and shows “related” hashtags for any base terms you provide. TwChat lets you discover, participate in, and easily host Twitter chats. It’s also a useful tool for monitoring and archiving any hashtag streams.

Instagram

Like Twitter, Instagram hashtags don’t support special characters like +, !, $, %, -, ^, &, *, etc. They do support numbers and _. You can add up to 30 hashtags to a single photo. You can even tag your photo after publishing it. Simply list your hashtags in the comments. (Note that you can only do this for your own uploads.) Instagram hashtags increase your following dramatically, especially if you use hot and trending hashtags. TipThe best use of hashtags on Instagram is to participate in hashtag games like #tbt and #MondayBlues. Both can make your Instagram posting very consistent (e.g., you have a theme for every day of the week) and increase your following and interactions.) In my experience, people are very willing to click these specific hashtags to see the photos of other participants. TipLocation-based hashtags also work very well for Instagram. I use both abbreviated and full location names (#la and #losangeles, for instance). Instagram search results are sorted by “most recent”. Use Websta to track hot hashtags on Instagram.

Google Plus

The only official rule for Google Plus hashtag character support is “no spaces”. However, you may have trouble using any characters (which are not letters, numbers or underscore) because Google Plus will attempt to drop them from the linked part of the hashtag. There’s no way to make a hashtag with numbers only (e.g., #2015). Google Plus has perceived hashtags differently from the very start. Instead of letting users organize and monitor their conversations, Google Plus hashtags allow for greater exploration of the platform, by Google and users. This explains why Google Plus updates are auto-hashtagged, meaning that they are added automatically by Google when the topic is clearly discerned. There are no known limits to the number of hashtags you can add to Google Plus posts. TipGoogle Plus hashtags seem to work great for exposing your updates to a wider range of people. I haven’t found any research to back this up, but I’ve personally seen them work this way. Any time I use hashtags on Google Plus, I see more people outside of my extended circles like and comment on my content: Google Plus hashtagsTipUnlike Twitter and Instagram, “specific” hashtags (e.g., games, events, and locations) don’t seem to work well on Google Plus. Instead, I try to let Google understand what my update is about by using descriptive hashtags (e.g., #marketingtips). Google Plus hashtag search results seem to be ranked by popularity. Moreover, search results are powered by “related” hashtags. Sometimes the result will even miss your initial search term. See full article (link below) for Google Plus hashtag search results image! Cyfe is the only tool I know of that supports searching and archiving Google Plus hashtag results. See full article (link below) for Cyfe Google Plus hashtag search results image.

Pinterest

Pinterest hashtags have been quietly supported for some time. “Supported” means the word after the # is clickable (and only in the description). There are no official rules or limitations on the number of hashtags you can add to a Pinterest post, and Pinterest hashtags seem to support the same set of characters as most other social platforms do. Pinterest hashtags are clickable in the description. Pinterest hashtag support remains limited. If you search Pinterest by a hashtag, search results will include all types of words and phrases from the hashtag. This makes using Pinterest hashtag almost pointless. Pinterest searchTipThe only reasonable way to use Pinterest hashtags is to use them for branding, especially for cross-promotion (to further spread awareness of your event, Twitter chat, etc.).

Tumblr

Tumblr hashtags work similarly to WordPress tags. They will be linked only in the “tags” field. You can’t create an in-text hashtag by simply adding # in front of a word. Unlike WordPress, Tumblr hashtags improve the discoverability of your updates across the whole platform. Here’s a quick example: I am not really active on Tumblr, but I do post random updates from time to time. I treat Tumblr more as a curation tool rather than a social media network, so I’ve never cared about hashtags or if my updates get any visibility, which they didn’t until I used a few hashtags in this post. That day I saw a sudden spike in activity on my pretty abandoned Tumblr blog!Tumblr hashtags [Note: I did nothing special to create the spike. All I did was adding a few hashtags. Seems pretty easy, right?] You can have spaces, apostrophes, commas, dots, and many other symbols in your Tumblr hashtags. There are no limitations as to how many hashtags you can use on Tumblr, but only the first five hashtags you use are searchable. Your update will only make it to the search results if it’s an original one, not a re-blog, so don’t bother adding tags if you re-blog. Tip: Any hashtag search will bring up users who recently used those hashtags for you to follow, which means that hashtags are huge for acquiring followers on Tumblr. For Hashtags search image: “people to follow” see full article (link below)! Tumblr filters hashtag search results by “most popular” by default. You can switch this to “most recent”. Furthermore, Tumblr has a “track your tags” feature which allows anyone to add hashtag search results to their “favorite search”. There are no stats available as to which hashtags are tracked by more people, though.

Flickr

Flickr allows all sorts of symbols to be typed after the #, but seems to only link letters and numbers. While serving the same goal (e.g., organising photos), Flickr tags and hashtags do behave slightly differently. Clicking on a Flickr tag brings you to search/?tags= page, where you can filter by license, search for groups, and more. Clicking on a Flickr hashtag brings you to /explore/ page, which shows related [hash]tags and the photos with the same tags (yes, that’s confusing). These results are sorted by “most recent” by default, although you can switch to “most interesting.” Flickr explore It’s still not quite clear whether hashtags improve visibility on Flickr, or how different they are from tags, which have existed on the platform for ages. The fact that Flickr hashtags were announced and are now proactively supported in the iOS app may indicate that the whole point of a hashtag on Flickr is to make it easier to organize your photos from the iPhone.  

Facebook

Facebook hashtags support the standard set of characters that most popular social platforms support.Facebook hashtags. There are no limitations as to the number of hashtags you can add to a Facebook update. Facebook hashtag search is somewhat weird. Try searching for #california, for example. You’ll likely end up landing on a Facebook page instead of a hashtag search results page. Making hashtag search impossible on Facebook An easier way to generate hashtag search results is to simply add the hashtag after http://ift.tt/1v4E0kW (e.g., http://ift.tt/16Mrj97). You can also bring up hashtag search results by clicking on any hashtag in your Facebook stream. Facebook’s ranking algorithm is complicated. It seems to be a mix of lots of factors, including how closely you are related to the person posting the update, how often you interact with him/her, how popular the actual update is, etc. I don’t use hashtags on Facebook beyond random cross-posting from Instagram. I have also seen quite a few of my friends become irritated when someone uses hashtags, so I guess it’s too early to tell. With Instagram’s help,  however, hashtags may ultimately become widely adopted by Facebook users.

To sum up…

1.Twitter 2.Instagram 3.Google Plus 4.Pinterest 5.Facebook 6.Tumblr 7.Flickr 

Introduced: 1. August 23, 2007 2. January 27, 2011 3. September 25, 2013 4. N/A 5. June 12, 2013 6. August 18, 2009 7. March 17, 2013 

 Supported characters: 1. Letters, numbers and _ 2. Letters, numbers and _ 3. Letters, numbers and _ () 4. no numbers-only hashtags Letters, 5. numbers and _ Letters, 6. numbers and 7. Any Letters and numbers

Limitations: 1. None 2. 30 hashtags per update, max 3. None 4. None 5. None 6. None 7. None 

For more see: https://omhub.wordpress.com/2015/02/16/how-hashtags-work-on-twitter-instagram-google-plus-pinterest-facebook-tumblr-and-flickr/ 

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Marketing Advice about Hashtags page posted “By Mike Armstrong”