Image via Tourism Ireland
Ireland is using scenes from popular video game Assassin’s Creed: Valhalla in a tourism campaign to lure visitors to the picturesque destination.
The game’s first expansion, Wrath of the Druids, brings main character Viking Eivor to Ireland, featuring some of the country’s famous landmarks, including Dublin, Benbulben, and the Giant’s Causeway.
Ubisoft, the creator of the video game, teamed up with Tourism Ireland to highlight both Ireland’s gorgeous scenery as well as its notable sights and sounds.
“Ubisoft has done an incredible job in bringing aspects of Celtic Ireland to life in amazing detail,” said Mark Henry, Central Marketing Director at Tourism Ireland, as per Games Radar.
“The campaign is a fun and innovative way to bring Ireland to the attention of a new audience of gamers. We want to spike players’ curiosity about the featured locations and inspire them to come and explore them in the real world,” he explained.
Take a peek at the game’s stunning backdrops of Viking Ireland in the trailer below.[via Games Radar, cover image via Tourism Ireland] http://www.designtaxi.com/news/414400/Ireland-Is-Using-This-Popular-Video-Game-To-Illustrate-Its-Stunning-Landscapes/