Tag: smw

Beats, Bytes and Brands: A New SMW+ Series in Partnership with Triller

Following the announcement of our subscription packages for SMW+, we’re excited to introduce a new branded content series in partnership with Triller and Beats & Bytes to the platform. If you haven’t already, be sure to browse our suite of subscription options and activate your membership so you can tune in to all of the latest content live and on-demand including this new series.

Hosted by Jesse Kirshbaum, the CEO of NUE Agency and EIC of Beats & Bytes, the show, Beats, Bytes and Brands, is an eight-part series about the future of music marketing, exploring the intersections of music, culture, technology and social media and its impact on brands.

“We eat, breathe, drink and sleep everything that happens at intersections of music, technology, culture, and social media. Therefore, it was great to collaborate with SMW+ and Triller to stoke the conversation and take a deep dive with a bunch of friends as well as industry experts in various areas, as we collectively navigate these new and pivotal times. Each episode focuses on a central topic such as playlist culture, how to craft a music strategy, the state of the livestream business, the power of music, artists partnerships and music and gaming,” said Kirshbaum.

“Launching this series with Beats & Bytes and Social Media Week’s new streaming platform SMW+ provides Triller with a unique opportunity to reach and engage a global audience of marketers, brands and music industry professionals,” shared Bonin Bough, the show’s guest host and Chief Growth Officer at Triller. “This collaboration also solidifies Triller’s place in the music industry as a place that celebrtates creativity and supports emerging and established artists.”

The series brings together leaders in music, technology and marketing, including Bough, Fabrice Sergent, the founder of Bandsintown, Tuma Basa, the Head of Black Music at YouTube, and Raphi Lima, who is the head of Global Music Partnerships and Marketing at Electronic Arts.

“In lieu of actually being able to see our favorite musicians perform live, we are all turning to streaming, I’m excited to be able to share some of the best of what I am seeing in the space on Beats, Bytes, Brands,” stated Sergent.

Beats, Bytes and Brands, presented by Triller, broadcasts live on SMW+, Facebook, YouTube and Instagram and is also available on-demand on SMW+ from November 17th, 2020. Visit smw.plus/discover to learn more and to activate a free trial subscription.

About SMW+

SMW+ is a streaming platform that connects professionals in marketing with the smartest, thought-leaders around the world. Visit http://smw.plus to learn more.

About Beats & Bytes

Beats & Bytes is the premiere authority on music, tech and brands. The weekly newsletter is received by music & tech enthusiasts, thought-leaders, music industry elite, brands, investors, publicists, etc. Each week delivers an aggregation of all of the latest industry happenings within the intersection of music x tech x brands along with Jesse Kirshbaum, CEO of Nue Agency’s POV’s on the latest trends.

About Triller

Triller is an AI-powered entertainment app that allows users to create professional-looking videos in a matter of seconds. Pick a song, select the portion of the song you want to use, snap a few takes and with the tap of a button you have a celebrity-quality music video starring you and your friends. Triller relies solely on organic growth and has more than 250 million downloads, with celebrities like Alicia Keys, Cardi B, Marshmello, Roddy Ricch and Eminem regularly using the app to create their own music videos. Triller recently was acquired by Proxima Media. For more information, visit www.triller.co and follow @Triller on Instagram.

The post Beats, Bytes and Brands: A New SMW+ Series in Partnership with Triller appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/11/beats-bytes-and-brands-a-new-smw-series-in-partnership-with-triller/

Beats, Bytes and Brands: A New SMW+ Series in Partnership with Triller

Following the announcement of our subscription packages for SMW+, we’re excited to introduce a new branded content series in partnership with Triller and Beats & Bytes to the platform. If you haven’t already, be sure to browse our suite of subscription options and activate your membership so you can tune in to all of the latest content live and on-demand including this new series.

Hosted by Jesse Kirshbaum, the CEO of NUE Agency and EIC of Beats & Bytes, the show, Beats, Bytes and Brands, is an eight-part series about the future of music marketing, exploring the intersections of music, culture, technology and social media and its impact on brands.

“We eat, breathe, drink and sleep everything that happens at intersections of music, technology, culture, and social media. Therefore, it was great to collaborate with SMW+ and Triller to stoke the conversation and take a deep dive with a bunch of friends as well as industry experts in various areas, as we collectively navigate these new and pivotal times. Each episode focuses on a central topic such as playlist culture, how to craft a music strategy, the state of the livestream business, the power of music, artists partnerships and music and gaming,” said Kirshbaum.

“Launching this series with Beats & Bytes and Social Media Week’s new streaming platform SMW+ provides Triller with a unique opportunity to reach and engage a global audience of marketers, brands and music industry professionals,” shared Bonin Bough, the show’s guest host and Chief Growth Officer at Triller. “This collaboration also solidifies Triller’s place in the music industry as a place that celebrtates creativity and supports emerging and established artists.”

The series brings together leaders in music, technology and marketing, including Bough, Fabrice Sergent, the founder of Bandsintown, Tuma Basa, the Head of Black Music at YouTube, and Raphi Lima, who is the head of Global Music Partnerships and Marketing at Electronic Arts.

“In lieu of actually being able to see our favorite musicians perform live, we are all turning to streaming, I’m excited to be able to share some of the best of what I am seeing in the space on Beats, Bytes, Brands,” stated Sergent.

Beats, Bytes and Brands, presented by Triller, broadcasts live on SMW+, Facebook, YouTube and Instagram and is also available on-demand on SMW+ from November 17th, 2020. Visit smw.plus/discover to learn more and to activate a free trial subscription.

About SMW+

SMW+ is a streaming platform that connects professionals in marketing with the smartest, thought-leaders around the world. Visit http://smw.plus to learn more.

About Beats & Bytes

Beats & Bytes is the premiere authority on music, tech and brands. The weekly newsletter is received by music & tech enthusiasts, thought-leaders, music industry elite, brands, investors, publicists, etc. Each week delivers an aggregation of all of the latest industry happenings within the intersection of music x tech x brands along with Jesse Kirshbaum, CEO of Nue Agency’s POV’s on the latest trends.

About Triller

Triller is an AI-powered entertainment app that allows users to create professional-looking videos in a matter of seconds. Pick a song, select the portion of the song you want to use, snap a few takes and with the tap of a button you have a celebrity-quality music video starring you and your friends. Triller relies solely on organic growth and has more than 250 million downloads, with celebrities like Alicia Keys, Cardi B, Marshmello, Roddy Ricch and Eminem regularly using the app to create their own music videos. Triller recently was acquired by Proxima Media. For more information, visit www.triller.co and follow @Triller on Instagram.

The post Beats, Bytes and Brands: A New SMW+ Series in Partnership with Triller appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/11/beats-bytes-and-brands-a-new-smw-series-in-partnership-with-triller/

Watch New Content Series “The Business of Empathy” Exclusively for SMW+

Since we launched SMW+ in August we’ve dropped 20+ original shows on the platform, hosted by some of the smartest people in the industry spanning brands, platforms, and agencies. Today, we’re excited to announce a new series in partnership with Facebook and The 404 titled, “The Business of Empathy.”

Across three different conversations, the series, hosted by Michael Ventura, author of Applied Empathy, will take a close look at how we can practice empathy for ourselves, for others, and based on what is happening in the world around us and why this is key for business. The insights shared from leaders at Salesforce, Pfizer, Getty Images, and more will help us understand each other more meaningfully and the opportunities we have to use empathy as a vehicle for innovation, education, and connection in a radically shifting environment.

How can you authentically build empathy for someone who might be experiencing something that you never experienced? How can your own strengths and weaknesses inform your ability to empathize with your team and organization as a whole? These questions and more will be unpacked across the three episodes dropping on the platform in the coming weeks and months.

In the meantime, check out the official trailer for the first season below and stay tuned for more updates on when the series launches!

The post Watch New Content Series “The Business of Empathy” Exclusively for SMW+ appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/10/watch-new-content-series-the-business-of-empathy-exclusively-for-smw/

Debuting an Upgraded SMW+ Platform Experience

We’re excited to announce the launch of the new and upgraded version of the SMW+, a streaming service for marketers who are looking to level-up and connect with the smartest marketers in the world. Check out what’s new to the platform!

Fresh New Discover Experience

Never miss an episode by watching all of our series via on-demand replay. On our new site, each piece of content is organized into a show so you can find what is most relevant to you.

New Shows and Episodes Designed to Help You Advance in Your Career

Today at 12pm ET: Breakthrough with CEO of United Sodas
Host Toby Daniels will be joined by Marisa Zupan, CEO of United Sodas, a brand new DTC company staking its territory in the beverage category. Tune in to learn how the Brooklyn-based startup aims to reinvent the soda category as a better-for-you option —without losing the fun factor and the soda experience people crave and love.

Today at 1:30pm ET: Write Better: Email Marketing
Up your email writing game with Twitter’s Global Creative Lead Joe Wadlington. In the second episode of his series, he’ll teach you how to use your own inbox and other newsletters for email inspiration, how to establish trust with your readers, and offer tips for nailing your subject lines every time.

Today at 3pm ET: Branding in the Age of Black Lives Matter Ep. 1: “Navigating in #BlackLivesMatter”
Consumers expect companies to speak out against racial oppression and use their dollars and platforms to create change. A new series hosted by Black Enterprise’s Selena Hill will explore the best practices and strategies to engage with Black Americans in the age of Black Lives Matter. During her first episode, she’ll be joined by Detavio Samuels, COO and Co-Head of REVOLT TV, for a conversation around how to utilize social listening, the advice of experts, and purposeful strategy to make informed decisions around the movement.

Tomorrow at 11am ET: Future State: “Today is the Future, Tomorrow is the Past”
“If you want to get a look at the future, take a look around. We are living in it.” In the fourth episode of the Future State, Salesforce’s Mathew Sweezey will explain why consumers are currently living in a state much more akin to the year 2025 and beyond beginning with how we buy and connect.

Tomorrow at 3pm ET: The Comments Section: Unique, Unfiltered Commentary On What’s Trending
Get your weekly dose of troll with Grey Group’s Amanda, Asad and Kenny. This week’s “spark” igniting the conversation: Travis Scott’s collaboration with McDonalds. With this release they capitalized on not only pushing memes into this cultural conversation but drove buzz around his upcoming album.

Thursday at 12pm ET: TIL (Today I Learned) How to Be a Better Brand Storyteller
On this week’s episode, Public.com’s Katie Perry will talk to Brittany Slattery, SVP of Marketing and Communications for OpenAP, a marketing technology company that is modernizing how brands approach TV. Brittany will talk about how to evolve your brand story while still retaining what’s core to your brand’s history and/or mission, and more!

Thursday at 3pm ET: Unfiltered: Real Talk With Smart Marketers
Unfiltered brings together smart people to have radically candid conversations about the world of marketing, social media and emerging technology. This week, host Toby Daniels will be joined by three stellar marketers: David Schneider, Creative Director at That Lot; Nathalie Nahai, Author & International Speaker at The Web Psychologist; and Marcus Foley, Co-Founder at Tommy.

Exclusive Slack Networking Community

SMW+ subscribers can interact with like-minded marketers to discuss the latest trends, get help with challenges they face and goals they want to meet.

There’s still time to take advantage of a free 30-day subscription with exclusive first-access to SMW+. Memberships start as low as $39 per month. For more details including team packages visit https://smw.plus.

The post Debuting an Upgraded SMW+ Platform Experience appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/09/debuting-an-upgraded-smw-platform-experience/

Social Media Week London 2020 is Cancelled

In light of COVID-19, we have made the difficult decision to officially cancel our Social Media Week London conference, originally scheduled for 21-22 October. Our aim is to return in 2021 when it is safe to host in-person events.

As a team, it is our mission to continue to use this moment to explore new whitespaces and opportunities in the hope that we can help our loyal community members, like you, exercise their minds and become the best versions of themselves. Enter SMW+ — our new live streaming service for marketers who are looking to level up in their careers.

Claim your free 30-day trial to SMW+

Over the past few weeks, we have launched 10 exclusive and original content series led by some of the world’s greatest thought leaders, innovators and marketing practitioners:

We’re inviting you to start your 30-day free trial today to see what SMW+ has to offer including even more shows launching soon featuring Google’s Raashi Rosenberger, Reddit’s Will Cady, Weber Shandwick’s Randa Stephan, Nestle USA’s Orchid Bertelsen, and many more!

We appreciate each and every one of you who has embarked on this journey with us and we cannot wait to see you in-person very soon. Stay tuned in the coming weeks for some announcements and key updates about our 2021 programs.

The post Social Media Week London 2020 is Cancelled appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/08/social-media-week-london-2020-is-cancelled/

Empower Your Cause Marketing with Influencers

How effective is influencer marketing? Just by its nature alone, we can assume the answer is “very.” Major brands spend millions a year to get influencers on their side to promote their products. Non-profits and movements have also found mainstream support thanks to the visibility from influencers and celebrities standing behind their values.

Admittedly, this industry has taken a hit in 2020. Many influencers who were once paid to engage in the community, travel and create content outside of the home are losing contracts due to their inability to meet that end of the bargain. It has led some to wonder if the era of influencer marketing could be dying in the face of a changing economic landscape due to the pandemic.

At the end of 2019 and into the beginning of the year, many believed that influencer marketing budgets and campaigns would be skyrocketing, not declining. What was once relevant has taken a sharp turn and we are forced to look not at numbers but at anecdotal evidence.

This kind of data is still valuable. Using COVID as an example, you can see that the outpouring of support for hospitals, people’s campaigns, homeless shelters and more has grown across the globe, even as many have faced economic hardships themselves. Why? It is due to the kindness we share with one another in times of trouble. But it could also be in part to influencers who are using their muscles to share these messages and bring in donations where they are needed most.

Utilize Influencer Marketing For Your Own Cause

According to a Cone Cause Evolution Survey, 87% of the participants who were asked said they were not only willing but would absolutely switch to another brand if they found out they were supporting a cause in which the customer believed. This shows that the desire to support causes through brand awareness is already there — your job is to get the message out.

Here is where influencers come in. An influencer already has a strong audience that is loyal to them as their own brand. They enjoy their content and have largely stuck with them even as formats have changed to meet the demands of quarantine. The first part of the process is already done for you: visibility.

In fact, influencers are becoming a real marketing powerhouse across an array of industries including cosmetics and beauty, fashion, education and nonprofits. Influencers can drive traffic and exposure to just about any project, even if it is brand new and has no traffic of its own.

Next, we want to be targeting those influencers. This is also easier when we are looking at causes versus products because we are narrowing in on something about which the influencer feels strongly. We can assume their audience also falls into that demographic and are more likely to also care about that cause–it may even be why they are following that influencer in the first place.

Approach with The Cause In Mind

Influencers get plenty of offers for campaigns, so you need to stand out. Come out with a strong message about the cause and how you think they would specifically be useful in promoting the message. Let them know what specific characteristics they have that make them uniquely suited to work with you, like their passion, content, or aesthetic.

Share what it is you hope to accomplish and how they can be a part of it. Have a specific task you have in mind for them–don’t just tell them that they will be sharing posts. Remember that influencer marketing is more than just connecting with those influencers. It is about getting them directly involved with a campaign tailored to their talents and their audience.

One tool to help you here is Text Optimizer that allows you to better research context around your target keyword and create a more optimized content and social media strategy when working with an influencer:

Text Optimizer

Don’t Target a Single Influencer

The more channels you have promoting your cause, the better. Lady Gaga managed to raise $35 million for Coronavirus efforts early on in the US stages of the pandemic. It was an amazing feat, but we can’t all get Lady Gaga signed onto a cause, especially when she is already associated with so many top notch brands.

In contrast, YouTuber Vaush managed to raise $19,000 for the Black Lives Matter movement through streaming his Minecraft videos. Mr Beast raised $20 million to plant trees around the world in an effort to correct environmental damage done through deforestation and climate change.

Influencers come in all different sizes of viewership, ability and passions. Can you imagine what having two on your side would do? Three? Thirty? There is no limit to how many influencers you can get on board, particularly for a good cause. It is all about finding the ones who most represent what you are hoping to accomplish.

Have Your Creatives Ready

While most influencers will prefer to create their own assets to be in-line with their styles and aesthetic, having branded content ready is always helpful. Creating your own branded kit and sharing it with influencers is a great idea–include your logo in different dimensions, screenshots or visuals available for reuse, and color palettes. Both Visme and Venngage are good resources.

At the very least, create some visuals featuring your logo and message for influencers and publishers to reuse (and even take offline in the form of branded merchandise) easily. Here are plenty of free templates on Placeit to help you.

Create branded visuals

Whichever social media channels you decide to use, make sure you have your own site set up to promote your cause and consolidate your whole marketing strategy around your site. Make sure to publicize your story and reuse your visuals on your own site to build consistent visibility that doesn’t rely on any single third-party platform.

Cause marketing is tough but the right influencers are able to make a real difference.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post Empower Your Cause Marketing with Influencers appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/08/empower-your-cause-marketing-with-influencers/

Announcing the First Batch of Original Programs for SMW+

We’re so excited to share the first batch of original shows launching this week for SMW+, our new streaming service for marketers! Featuring insights from professionals at H&M, Public.com, Nestlé USA, and many more, consider this your first look at the curated lineup of presenters and original programming dedicated to helping you level-up and become smarter, more informed, and better connected.

Today, SMW+ kicks off at 12pm ET with “Breakthrough,” a show hosted by Toby Daniels, Founder and Executive Director at SMW, that will take place each week. The show’s focus will be to highlight breakthrough brands, products and services, the leaders behind them, and the stories of creativity, innovation, and failures that lead up to these pivotal moments. The first episode features Orchid Bertelsen, who is the Head of Digital Innovation at Nestlé USA. She’ll explore the moments that have defined her life and career and discuss Chameleon, the direct-to-consumer cold brew coffee brand’s breakthrough moment.

Also launching this week:

👟 Today at 3pm ET: C3: Culture, Consumption & Community
Marcus Collins, Lecturer of Marketing at the University of Michigan Ross School of Business, will kick off his show alongside his co-host Olivia Roth. They’ll be joined by Afrikan Caesar for a candid discussion about sneakerhead culture. In particular, they’ll tackle burning questions including what does it mean to be a sneakerhead, what are the most common myths associated with them, and what is the perfect ad for a sneakerhead.

🕰 Tomorrow at 12pm ET: The Marketing Minute
Mario Moreno, Head of Marketing at H&M, will explore the creator movement and how your brand can get involved. Specifically, he’ll point to several effective ways to integrate influencers into your efforts, why they’re so important, and tips for creating a long-term ambassador program. One of the biggest keys to success? Treat influencers as if they’re interviewing for a full-time position at your company.

📱 Thursday at 12pm ET: Today I Learned (“TIL”)
Katie Perry, VP of Marketing at Public.com, will lead an interview including Katie Wall, Creative Agency Partner at Facebook, discussing actionable steps to leverage Stories for your business. In an age of social distancing, Stories are a powerful format for companies big and small especially when it comes to connecting with younger audiences and delivering valuable experiences at scale.

There’s still time to take advantage of a free 30-day subscription with exclusive first-access to SMW+. Memberships start as low as $39 per month. For more details including team packages visit https://smw.plus.

The post Announcing the First Batch of Original Programs for SMW+ appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/08/announcing-the-first-batch-of-original-programs-for-smw/

Announcing the Launch of SMW+!

Crowdcentric Media, who owns and operates Social Media Week, is announcing the launch of SMW+, a live and on-demand video streaming service for marketers that aims to help marketers advance their careers and brands.

SMW+ will provide live programming led by some of the world’s greatest thought leaders, innovators, and marketing practitioners with the goal of helping marketers, like you, advance in your careers, achieve your goals, and become the smartest and most connected professional in the room.

At launch, we’re thrilled to work with a lineup of incredible presenters with programs that include content that will be organized according to what’s new, what’s popular, and by categories which can be filtered to create a customized experience. The SMW+ recommendation engine will also serve members content based on the sessions they have participated in previously.

Meet Our Presenters

Members will have access to programs and sessions led by Orchid Bertelsen, Head of Digital Innovation at Nestlé who will unpack ways to spot opportunities and drive innovative change from within organizations in “The Intrapreneurial Mindset,” and Joe Wadlington, Global Creative Lead at Twitter who will teach you how to be a better and more creative short-form copywriter. Sabena Gupta from Alexa at Amazon will lead a session centered on purposeful and values-based marketing and how organizations can create meaningful intention today and beyond. Also, Randa Stephan, Head of Brand at Weber Shandwick will headline a Media IQ program to help business leaders navigate the disruptive forces impacting media, culture, and technology.

Ben Shaw, Chief Strategy Officer of BBH LA and his team will share the latest trends coming out of their Lab, Raashi Rosenberger, who is on the Brand Marketing team for Consumer Apps at Google will host a program that blends neuroscience with storytelling, and Mario Moreno, the Head of Marketing at H&M will host a series that takes you on a journey of discovery with regards to how they work with creators and influencers.

The SMW+ platform is proud to launch with an incredible array of leading experts including Kenny Gold, Head of Social for Grey who will host the show “The Comments Section,” which will address the latest industry news and emerging trends through a debate-style format, Will Cady, Reddit’s Head of Brand will host a series on the how to find your purpose through community and Selena Hill from Black Enterprise will lead SMW+ members through a process to understand how the Black Lives Matter movement is not a moment for marketing — it’s a moment for change. Katie Perry, VP of Marketing at Public.com, will host TIL (“Today I Learned“) a weekly series digging into the nitty-gritty of marketing tactics that will teach you how to up your game with just a few actionable tips.

Programs will be rolled out over the coming weeks and months and will also feature a content series hosted by Dan Gardner, the CEO of Code and Theory who will host “Decoded,” a show that looks at five industry sectors and unpacks the ways they are being disrupted by the current moment we’re experiencing. In “You Know What I MeanMarcus Collins, Lecturer of Marketing at the University of Michigan Ross School of Business will set out to tackle some of the latest trends and unpack their meaning through the lens of folks with their finger of the pulse of culture—college students. Sub Rosa CEO and Founder Michael Ventura will lead a series titled, “Contextualized” that will utilize proprietary technology, Empath, to help us understand the unique stories hiding below the surface in social media today. “Beats, Bytes and Brands” hosted by Nue Agency’s Jesse Kirshbaum will dive into the music vertical exploring why this aspect of culture is vital for brands and marketers today.

Finally, SMW+ is also excited to host a series with Mathew Sweezey, the author of The Context Marketing Revolution and Head of Insights at Salesforce, which will look at the near and not too distant future trends affecting consumer behavior, marketing strategy, and media.

Why SMW+?

“The accelerated shift to remote learning and networking has unlocked a new opportunity for us to deliver on our promise of arming marketers with the tools and education they need to progress in their careers,” said Toby Daniels, CEO of Crowdcentric. “SMW+ expands on Social Media Week’s conference format in a way that offers greater flexibility and a wider range of content for our community.”

“We’re proud to be part of the launch of SMW+ and to share learnings from our global Media Genius work,” said Chief Innovation Officer at Weber Shandwick, Chris Perry. “We’re experiencing a media reset moment — one characterized by new formats, sources, and cultural icons, and accelerated by the COVID-19 pandemic. Bettering our collective understanding of the shifting landscape has never been more important.”

Activating Your Free Trial

SMW+ will be available to subscribers and enterprise members, with live programming officially launching on August 4th. The benefits of becoming a subscriber include access to live programming, the on-demand library, and the opportunity to connect with thousands of other digital marketers. Subscriptions start as low as $39 per month.

SMW+ will be available for a free month-long trial beginning on Aug. 4. Subscriptions start at $39 per month. To learn more and request an invite, visit smw.plus and follow @smwplus on Twitter and Instagram.

The post Announcing the Launch of SMW+! appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/07/announcing-the-launch-of-smw/

How Brands Can Lean into Levity in Messaging

People want to express humor, even during times of crisis, and welcome brands that give them tools to help express positivity both online and in messaging. In partnership with Suzy and Holler, SMW took a closer look at this topic through a survey conducted of 500 U.S. adults, which explores how their behavior has evolved during COVID-19 and how brands can play a role in fueling positivity in conversations.

Additional pieces of Holler’s proprietary messaging data were explored, including research into Twitter behaviors by sentiment and emotion, led by the company’s data science team during March and April. This information was aggregated to reveal top sentiments being expressed on social media during the pandemic. Further insights around Holler’s content usage and share rates were also extracted for the purposes of this report.

The Impact of Humor

Ninety-four percent of respondents reported using humor the same or more than they were prior to the pandemic. Of this group, 73 percent claim using humor to help loved ones overcome difficulties, and 82 percent report it serving as a useful way to cope with the current state of the world. The big takeaway with these figures: Humor helps people relate to one another and diffuse negative situations by alleviating stress and anxiety.

Another key finding in the study showed that happiness is the most widely expressed emotion in messaging, even as our country faces an unprecedented pandemic. The term happy is up more than half (59%) at the end of April compared to the end of March. When comparing late April to February, happy chat is still up 50 percent. When observing trends of social media platforms like Twitter throughout the months of March and April, the emotion expressed the most was happiness — accounting for 37 percent of all tweets over other sentiments including anger, fear, and sadness.

Humorous Content Fuels Positive Digital Conversations

Holler’s 2020 State of Messaging Report states that in messaging, 73 percent of people find they are their most authentic selves. It really isn’t surprising, therefore, that this is also where people are sharing the most humorous content. Broken down, text messaging took the lead in this space (60%) followed by Facebook Messenger (56%). During an age of social distancing, many people (53%) are also sharing humor the old-fashioned way, during phone calls.

The Opportunity for Brands

What does this all mean for brands? Shying away from humor during uncertain times can do more harm than good. Seventy-percent of people say they would share branded content they thought was funny or cool, with that sentiment skewing even higher at 84 percent in the 18 to 24 age group. In addition, 78 percent report funny ads make them feel happiness or excitement.

What the numbers depict is that brands should lean on levity to connect with people in a meaningful, non-offensive way within messaging. People will continue to use humor in many different ways, both to combat negative emotions and inspire positivity, and it is up to brands to join the conversation and participate in ways that will fuel positivity through humor.

For more insights on the power of humor and levity during a time of crisis, access the full report here.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post How Brands Can Lean into Levity in Messaging appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/05/how-brands-can-lean-into-levity-in-messaging/

YouTube Brings Shopping Ads to the Home Feed: What It Means for Your Visual Advertising Efforts

Nearly two-thirds of consumers claim that online video has informed and inspired their decision to make a purchase according to recent research and more than 90 percent report having discovered a new product or brand from YouTube.

To tap into this trend and how more shoppers are using video in their buying journey, the Google-owned platform is introducing Shopping ads to its home feed and search results.

Capture users earlier and make it personal

“Consumers are continuing to watch more content on the YouTube platform and we want to be where they are, to reach and engage them,” said Rick Almeida, Vice President of E-commerce at Puma Group. “This new opportunity will enable Puma to extend our shopping strategy into a new property and inspire consumers.”

Puma is just one debut advertiser of the Shopping ad product, but the company’s experience points to promising results for other brands eager to expand their visual advertising efforts.

As depicted below, the display will be very similar to other ads delivered through Google’s platform including Search, Shopping, and various partner websites and the larger Google Display network. More specifically, they’ll be targeted and delivered based on a user’s interest leveraging details about the product and the brand.

Instead of having to specifically enter the name “Puma” in a search bar to see ads for running shoes, simply expressing an interest in running could trigger ads from other retailers offering related gear highlighting different products and prices.

The new YouTube ads are just one update from Google as it looks to become more of a visual advertising option for brands.

Drive action through interactivity

The company also shared that it’s working towards enhancing the interactivity of ads within videos themselves so they’re more actionable. For example, clicking on a video to be directed to store location specifics and interest forms. In the coming months, this will be expanded to sitelink extensions for TrueView for action ads, making it more seamless to navigate to additional landing pages such as holiday catalogs. A beta test conducted with 30 advertisers yielded a 23 percent boost in conversions after added sitelinks.

Fuel inspiration through rich imagery

In a study led by Google in partnership with Ipsos, 85 percent of people take action within the first 24 hours of discovery — spanning actions including reading reviews, comparing prices, or committing to purchase.

In the spirit of these findings, Showcase Shopping ads are now available on Google Images with the intent of making it easier to browse more products from a single click through grouping related products together. With additional categories like cosmetics and electronics, the hope is to boost consideration and create a unique experience for those unfamiliar with a specific brand.

Online shopping is most definitely not a one-size-fits-all game. People expect personalization and targeted ads whether they’re shopping for themselves or someone else and they have less time to do it. It’s up to brands to make experiences frictionless and efficient through listening, anticipation, and being present when it matters.

WATCH THE SMWNYC 2019 RECAP

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How Snapchat Can Elevate Your Gen Z Holiday Marketing Strategy

Snapchat is looking to give brands more room to share their stories ahead of the holiday season with a new advertising option for extended play commercials featuring video ads that last up to three minutes.

Establishing a deeper respect for consumer’s time and attention is a win-win strategy

Per AdWeek, this idea strives for a win-win scenario where users have the choice of opting out and skipping the mid-roll video ads after six seconds and brands the potential for longer video messaging to keep those genuinely interested engaged.

In a statement from the company’s Vice President of Global Agency partnerships, David Roter, he alluded to the benefits the flexibility of extended play commercials as the platforms looks to earn more of the video advertising market. Primarily, the offering opens the window for advertisers to tap into their existing video assets as opposed to manually cutting their length down to six seconds allowing for more seamless cross-promotion and engagement.

“We’re committed to building high-impact, long-form video ad formats, and extended play commercials are a great option for online video and TV buyers. Heading into the holidays, this format is a powerful new way to reach our Generation Z and millennial audience in Snapchat’s premium, brand-safe Discover content,” Roter said.

This notion was reinforced in a recent Snap Inc. report that explored buyer behavior trends amongst these exact demographics – namely, how they research and purchase, and how brands can connect with them via the app.

Connecting with Millenials and Gen Z Through Authentic Omnichannel Experiences

Together, Millennials and Gen Z have over $1 trillion in direct spending power and mobile commerce is projected to drive nearly half of all U.S. e-commerce sales during the 2019 season.

Sixty-four percent of Snapchat users are likely to start their shopping on Black Friday and 20 percent are choosing to make these purchases with their mobile devices. Looking at Gen Z specifically, over half plan to spend at least $250 during Black Friday and Cyber Monday.

With these figures aside, what’s critical to note as marketers is that this shift in shopping behavior is paramount and will continue to define buying behavior. These younger audiences are unarguably valuable, but earning their attention and maintaining it is a separate story.

Here are a few highlights from the findings and research conducted last year to help you shape your strategy:

  • Snapchat users crave omnichannel experiences that they can navigate seamlessly. Compared to those who don’t use Snapchat, 1.5x research online before committing to an in-store person, 2.5x will research in-store and buy online, and 1.5x shop online and prefer to pick-up in the store
  • Snapchatters use the platform to consult friends and family throughout the buying journey. Thirty-nine percent send Snaps to their friends to gauge their opinions, and 35% Snap while they browse. A separate 35% send Snaps about the products they’re considering purchasing.
  • Snapchat is the leading platform for conversations during and after the shopping experience. While they shop, Snapchat users engage in the app 35% more compared to Twitter, 46% more than Instagram, 58% more than Facebook and 137% more than YouTube. After making their purchase, 65% of users share a post, 46% send a Snap to the brands they’ve purchased from, and 45% tag or mention a brand post-purchase.

Smartphones continue to be an integral source for gathering and sharing information as consumers shop. This isn’t to negate however the opportunity we have to impact the role these technologies ultimately play. Attention is every individual’s most valuable resource and our obligation as an industry is to respect this scarce investment by sharing the stories that meet people where they are and that deliver incredible experiences they willingly want to engage with.

Check out the full infographic below via Snapchat

WATCH THE SMWNYC 2019 RECAP

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SMW Partners with Facebook to Host First-Ever Empathy Day

Why is empathy important in the context of how we interact and engage with social media?

This was the question that drove the conversation during the inaugural Empathy Day event hosted by Social Media Week and The 404 at the Facebook Partner Centre in London.

This past Wednesday, a group of high school students came together for an inspiring conversation around ways we can drive empathy online. They were joined by two Instagram influencers, 23-year-old Imii Mace and 19-year-old Anisa Farah, who collectively have tens of thousands followers across Instagram and Twitter. They shared their journeys in addressing negative comments and how they’re encouraging their followers and the larger Instagram community to pay it forward with positivity.

Defining empathy and getting to the root of the problem

Led by Dr. Nihara Krause, Consultant Clinical Psychologist, the group also participated in a variety of exercises that challenged them to differentiate sympathy from empathy and address key questions including what are the key barriers to empathy and why is the decline of empathetic behavior on social media such a pressing issue?

After becoming more familiarized with the problem throughout the workshop, students were tasked with brainstorming their own ideas for boosting empathy in their communities as part of the #youarenotalone challenge.

Examples included community pages where people could seek help and accomplishments of peers could be celebrated, and empathy assemblies where students could experience the effect of their words face-to-face. The larger takeaway of what was shared was two-fold: we need to emphasize rewarding good behavior and remove the interactions from behind the screens.

Insights from students

The students were also put to test through polls that revealed more about their personal experiences such as whether or not they’ve witnessed cyberbullying and how social media platform companies can help make our online world a more empathetic one. A few important insights gleaned from their responses included:

  • More than 80% of students defined empathy as connecting with someone to understand their perspective
  • 75% reported they attempted to stand up for a peer in-person while 55% tried to stand up for someone online
  • More than half (56.5%) felt that increased education is needed on why this is an issue

What’s Next

This is the first of several Empathy Day events SMW and The 404 will be hosting this year with several more workshops confirmed for December across our Global Partner Centres including Grey Group, Adobe, Edelman, and Code and Theory.

Our goal is to create a safe and enjoyable experience online are fully committed to preventing cyberbullying across them. We look forward to showing everyone how they too can make a positive difference when we all come together on social media to make a change for good!

About The 404

The 404 is a community of multi-disciplined, digital thought-leaders brought together to take necessary steps toward solving problems that exist as a product of how we use social media. Functioning as a coalition and working in collaboration, The 404 is made up of over 40 member companies, including Facebook, who has provided support by offering up its Global Partner Centers to host 404 events and meetings.

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WATCH THE SMWNYC 2019 RECAP

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Here’s Your Chance To Take The Stage At SMWNYC 2020

Calling all speakers and thought leaders: We’ve opened our call for submissions for #SMWNYC 2020, to be held May 5-7 at the Sheraton New York Times Square Hotel.

The deadline is November 5th, but we encourage you to apply as early as possible, as we review pitches on a rolling basis.

To get you started, here are some insider tips to increase your chances of being selected.

Get to know the global theme

The global theme for 2020 is HUMAN.X, and will emphasize taking a hard look at the meaning of human-first, experience-led marketing and what makes our industry a force for good in the world.

We will explore this through the lens of three subthemes: The Attention Revolution, Empathy Economics and Privacy Matters.

Skim our blog post and align your pitch with some of the topics we’ve highlighted as priorities for our upcoming conferences.

Get inspiration from 2019 standout sessions

Buying Ad Space Doesn’t Work Anymore

Casey Neistat shares insights about his son’s media consumption and how buying ad space before a YouTube video does not capture an audience anymore. #SMWNYC

Posted by Social Media Week on Friday, May 17, 2019

Stories have the power to influence the world and the people who consume them, and with this influence comes responsibility.

Check out some of our favorite sessions from #SMWNYC 2019 that helped facilitate this important conversation throughout the year and were spot-on in meeting our standards:

Key criteria

We base our decisions on a number of criteria, but above all the important thing to remember is keeping your pitch focused on creating value for the audience. What they take away from your session can fundamentally shape their thinking and their perception of you as a thought-leader.

Here are some highlights to serve as your litmus test when crafting your pitch:

  • Speaker profile: Main Stage sessions are reserved for senior and/or high profile speakers.
  • Self-promotion: Sessions must not be self-promotional (person, company or product) in nature.
  • Format: Ensure your title stands out, include key audience takeaways, and build your pitch on a single topic your company is uniquely qualified to speak to.
  • Diversity: Ensuring gender balance and appropriate representation of POC is absolutely essential.

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WATCH THE SMWNYC 2019 RECAP

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Exploring the Power of Stories with SMW Jakarta

As one of the world’s leading conference series, Social Media Week has an undying commitment to equipping community members with the tools, insights, and practices for shaping their business in profound ways that positively define the industry.

This year, with the global theme, “STORIES: With Great Influence Comes Great Responsibility,” SMW Jakarta (November 11-15) will bring its unique perspective into the power of storytelling in changing how people think and act, and our responsibility to use this influence for the greater good to the discussion table.

We sat down to speak with the organizers of SMW Jakarta about the forthcoming event, what sessions have the most intricate ties to this year’s theme, which partners and brands they’re most looking forward to working with, key questions that will be addressed in their specific SMW edition, and much more.

What do you think will be the most important attendee takeaways from this year’s conference?

This year we will take a hard look at how social media has evolved into a double-edged sword.

SMW Jakarta will encourage its attendees to take actionable steps in creating a better environment and shaping a better future for the industry through more responsible use. Our audience will learn how to connect better, utilize their influence and technology as a force for good, create more engaging content, and to achieve their business goals through the craft of meaningful storytelling.

What session is your team the most excited about?

All of the sessions and topics we’ve programmed are powerful and inspiring. We are particularly excited about 9GAG‘s session titled, “How To Be a Forefront of a Pop Culture: Staying Relevant to Your Audience” that will offer attendees actionable ways to craft stories at the pace of pop culture.

We are also looking forward to hearing what the future holds for social media marketing, and We Are Social will host a session that touches on this exact topic titled, “2020: What to Expect in Social Marketing.”

Finally, reps from the most downloaded social networking app, TikTok, according to We Are Social global digital report 2019, will share how brands can experiment creatively within the platform and drive meaningful user engagement.

How does your overall agenda tie into this year’s global theme?

We are addressing this year’s theme through three primary lenses that dive into more details on each agenda topic. These include:

Social Media & Society

This stream will discuss topics on how to start using social media for the greater good for you and the community around you. Listen directly from the platform on how you can do more than just “connect” and how it will impact you as a person and as a business.

The Future of Brands

Future technology, data, machine learning, artificial intelligence, VR, and other trendy terms are more than just buzzwords. Find out how utilizing these platforms will be your future ways of reaching your consumers.

The Influencer Equation

Define influence. What is reach? What kind of influence that matters? Is there even such a thing as a real influence? Does influence turn into a sale? How to measure influence? Get answers and more from real practitioners in the era of the influencer.

Each of these topics will be explored through various formats include our main stages, community (break-out) stages, workshops, and satellite events.

Which partners or brands are you most excited to be working with this year?

We are excited to work with 9GAG, Gushcloud, SocialBakers, We Are Social, TikTok, Digimind, YouGov, Salesforce, and Mirum. We’ve also received tremendous support from local well-known brands. These include Bank Central Asia (BCA) and Tiket.com in addition to number of organizations and influencers that have been fighting the negative impact of social media and building true influence with learning lessons we can all use to our benefit.

What are some local trends you are seeing in your market?

The expanding use of influencers, social media storytelling, video, personalized content and emails, and data analytics, as well as the growing podcasts, are some of the trends we can see in our market today.

What are some of the key questions that will be addressed during your edition of SMW?

Our conversations will explore a number of questions but the most important ones that we hope to address include:

  • How can businesses improve how they navigate across social media platforms in the midst of all of the noise?
  • How can marketers better utilize upcoming technologies to have real connections and remain relevant to their audiences?
  • What are the future predictions of influencer marketing and how can we maximize the benefit of having a partnership with online influencers?
  • What’s next for social media marketing?

Where can potential attendees find news and updates about your conference?

You can visit our website (https://smwjakarta.com/) and our social media (Instagram: @smwjakarta, Twitter: @SMWJakarta, and Facebook: Social Media Week Jakarta) for all of the latest news and updates!

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WATCH THE SMWLDN 2019 PROMO

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Announcing Grey Worldwide as our Exclusive Creative Intelligence Partner for 2019

Social Media Week has been bringing leaders in the industry together for 10 years and with each of our flagship conferences, we seek to redefine what it means to be a major authority and source for new insights that fundamentally shape how we do marketing.

Spanning fireside chats, interviews, Summits, workshops, keynotes, and mainstage sessions, content is always in surplus. As we’ve continued to expand our programs, however, we’ve encountered an integral question that has yet to be answered: how do we ensure that the insights that are shared are captured, distilled and shared in the most effective way possible?

To help us address this issue, we’ve teamed up with Grey to ensure our community members can use and learn from our resources whether they can attend our events in-person or not. Through the partnership, the company has become the global marquee sponsor of SMW New York, Los Angeles, and London.

“We have huge synergy with Grey around a problem we recognize: How do we capture and synthesize this data and insights and capture this content – from the build-up to event to real-time to the recap – and reach people on the platforms they’re engaging in, like Instagram and LinkedIn.” – Toby Daniels, Social Media Week Founder

In the spirit of Grey’s 75 percent commitment to creativity, meaning 75 percent of every dollar earned goes toward the creative product or work for its clients, Chief Innovation Officer Dan Bennett reiterated the excitement to help take our content to the next level and use it as a “super power” in a statement to Campaign US.

Aside from serving as our sponsor and creative intelligence partner, Grey will hold sessions at SMW New York and Los Angeles including “The Evolution of Creativity: Reinventing Communities,” where Bennett and 368 Founder, Casey Neistat, will engage in an important conversation exploring the role of storytelling and creativity.

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WATCH OUR 2019 PROMO

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http://socialmediaweek.org/blog/2019/04/announcing-grey-worldwide-as-our-exclusive-creative-intelligence-partner-for-2019/

2018 Social Media Week London Day 3 Recap Digest

Social Media Week London concluded it’s 9th annual conference on Friday, November 16 at the QEII Conference Center in with sessions from brand and publishers like LinkedIn, BBC, Wavemaker, and We Are Social.

Speakers from some of the biggest brands in the world discussed topics including why video is the most effective way to speak to your audience, how to leverage social insights for agility, and GDPR.

Miss out on anything from the first two days of Social Media Week London 2018? Check out our coverage from Wednesday and Thursday.

Check out all the main stage session recaps below and sign up for SMW Insider to watch future sessions live or on-demand.

Fighting the Dopamine Drip: How Brands Can Overcome Our Shortening Attention Spans – Hosted by Wavemaker

In a world where average Facebook video view lengths are less than 2 seconds, Instagram Stories are viewed for less than a second and people are scrolling the height of Big Ben on their feeds every day, how can we capture enough attention to tell a story worth listening to?

At Social Media Week London 2018, Dom Whitehurst, head of digital engagement at Wavemaker shared the irony that as we all spend more time on our phones – ignoring our friends, partners and children – our interaction with content is reducing in length. Or is it?

Whitehurst disagrees with Microsoft’s 2015 report findings that due to our increasingly digital lifestyles “you now have a shorter attention span than a goldfish”.

He argues that our fascination and focus on shorter attention spans have changed our relationship with the content we’re producing. We’re trying to tell the same stories but in shorter and shorter packets and as such, every time we shorten the story, we lose something, and it all become less impactful.

Read the full recap of Wavemaker’s “Fighting the Dopamine Drip: How Brands Can Overcome Our Shortening Attention Spans” session and watch the full session playback on SMW Insider.

 

Vkontakte: An Introduction to Europe’s Largest Social Network – Hosted by Socialgist

For the most part, Social Media Week London has narrowed its focus to a specific set of platforms. Facebook, Instagram, Snapchat, and YouTube have been mentioned countless times.

But as Socialgist reminded us on Friday morning, there’s more to social than just these US-based outlets. As the official data licensing partner for Russia’s Vkontakte, Socialgist gave us a peek inside Europe’s biggest social network, and one of few outlets whose use outpaces its US-based alternatives.

Read the full recap of Socialgist’s “Vkontakte: An Introduction to Europe’s Largest Social Network” session and watch the full session playback on SMW Insider.

 

Tap For Sound: Can Audio Ever Be Shareable On Social? – Hosted by BBC

Lots of content has evolved into being highly shareable on social media. Longform writing is accessible through links. Photos and videos are embeddable. But one medium manages to elude the potential for easy shareability: audio.

With 5.9 million people listening to podcasts, this shouldn’t be hard. And yet, getting audio to the same point of virality as video or photos has consistently proved difficult. In an easy and informative conversation, BBC’s Rowan Collison spoke to digital editor Anna Doble and BBC Radio presenter Shaun Keaveny about their take on the challenge, and how they’ve managed to overcome it—or to ignore the charge outright.

Read the full recap of BBC’s “Tap For Sound: Can Audio Ever Be Shareable On Social?” session and watch the full session playback on SMW Insider.

 

Global Influence: How to Capitalize on the Rise of Influencer Marketing Around the World – Hosted by Traackr

Many have talked about influencers, but few have tried to scale influencer marketing from a global perspective.

Joel Backaler, Managing Director of Frontier Strategy Group and Author of a new book, “Global Influence: How to Capitalize on the Rise of Influencer Marketing Around the World,” shared key takeaways from his book at Social Media Week London 2018. For this book, Backaler interviewed more than 100 brand executives, agencies, marketing technology vendors as well as influencers to shed light on what’s working and what’s not.

According to Backaler, when executed properly, brands partner with relevant influencers can drive true business outcomes across wide-ranging areas, such as product launches, product development, and corporate reputation management.

In this session, he summed up the steps to grow business both at home and overseas by effectively implementing influencer marketing into business strategy.

Read the full recap of Traackr’s “Global Influence: How to Capitalize on the Rise of Influencer Marketing Around the World” session and watch the full session playback on SMW Insider.

 

Who Exactly Are We? Exploring Difference in our Social Media vs. ‘Real Life’ Identities – Hosted by Social Media Week

Marketers and social media practitioners are constantly trying to cut through, to maximize their increasingly stretched spend, hoping that one day, their ideas will be the ones that go viral. However, do they know who they are targeting? And with the immersion of internet and mobiles into our everyday lives, people can be different people across various social media platforms — so, who exactly are we?

In this interactive session at Social Media Week London 2018, Dr. Geraint Evans, an award-winning marketing professional, writer, and presenter, encouraged audiences to find the answers to these questions by exploring them together.

Read the full recap of SMW’s “Who Exactly Are We? Exploring Difference in our Social Media vs. ‘Real Life’ Identities” session and watch the full session playback on SMW Insider.

 

Can Privacy & Personalisation Co-Exist? – Hosted by Wayin

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Facebook and Google are being called before Congress and the EU. GDPR has drastically changed disclosure of how data is used. Several US states are starting to explore enacting their own data protections.

And Wayin’s Rich Jones couldn’t be more excited about it all.

“As marketers, it’s going to make us better.”

His session, presented in conjunction with Bauer Media Group, posed a provocative question: “Can Privacy and Personalization Co-Exist?” As you may have guessed, he believes they can. The secret? Where the data we employ comes from- and crucially, who gives it to us. Jones believes we’re moving away from a third party data economy, into a first party data economy…but we are moving into a zero party economy. In this model of data gathering, we need not worry about having to stealthily steal data, nor should we worry about seeming creepy as we try to infer it. We can just ask. We should just ask.

Read the full recap of Wayin’s “Can Privacy & Personalisation Co-Exist?” session and watch the full session playback on SMW Insider.

 

Why Everyone Who Works in Social Media Now Works in Politics and WHY It Matters – Hosted by FleishmanHillard Fishburn

At Social Media Week London 2018, Brett Kobie, SVP and Director at FleishmanHillard hosted a panel featuring Peoples Vote’s Director of Marketing Sarah Baumann, Head of International Communications EMEA at Bridgestone, Shweta Kulkarni Van Biesen, and Founder and CEO of Hubbub UK, Trewin Restorick to discuss how social media has shaped politics.

The current state of UK politics is similar to a pile of sick on road the morning after that nobody wants to go outside to clear up. Luckily, thanks to social media, they don’t have to. Whatever we do or say online has impact. Everybody has an opinion and technology has provided us with more tools than ever to voice them.

Kobie picked apart the thoughts of Kulkami Van Biesen, Restorick and Baumann to outline the effects social media has on brands, corporations, the individual and why it matters to, ultimately, the world.

Read the full recap of FleishmanHillard Fishburn’s “Why Everyone Who Works in Social Media Now Works in Politics and WHY It Matters” session and watch the full session playback on SMW Insider.

 

You’ve Got the Audience, Now What? – Hosted by Jungle Creations

Branded content may still be a new way of advertising but, in video format shared via social media, it is the most effective way to speak to your audience… according to Jamie Bolding, Founder and CEO Jungle Creations.

At Social Media Week London, Bolding shared the new model of creating valuable content, by working in partnership with brands to bring. more value to an audience.

Traditionally, ads are placed around valuable content to fund the creation of more valuable content to carry on growing an audience. Paywalls, merchandise, e-commerce and events are used to drive new business and convert audiences into customers.

Branded content, however, has unparalleled reach with genuine engagement and is the most effective form of advertising when done right.

Read the full recap of Jungle Creations’ “You’ve Got the Audience, Now What?” session and watch the full session playback on SMW Insider.

 

How LinkedIn Uses LinkedIn for Marketing – Hosted by LinkedIn

Every customer journey online starts with a search engine, asking a question. The search results appear you click on a relevant link and your problem is solved. You might even make a purchase. Simple!

Jason Miller, LinkedIn’s head of content and social media, asked himself if this could also be applied to B2B marketing. At Social Media Week London, and on his final day working for LinkedIn, he shared the answer in terms of how LinkedIn uses LinkedIn for marketing.

Miller shared the story of one piece of content produced for LinkedIn marketing solutions and how they extract every ounce of value out of every piece of content they produce.

Read the full recap of LinkedIn’s “How LinkedIn Uses LinkedIn for Marketing” session and watch the full session playback on SMW Insider.

 

Think Forward: The Key Trends to Know for 2019 – Hosted by We Are Social

2018 has been a rough year, and as Harvey Cossell, Head of Strategy at We Are Social said, “there was a bump in the road.” It’s a year when people felt that their identities were under threat.

Politically, surveillance and data capture has been a main source of concern, and we’ve read it all over the news; culturally, appropriation and homogenization are making people feel uncomfortable. This has caused repercussions — according to Cossell, more than 390,000 people have deleted their Facebook accounts.

Amidst this crisis, brands are expected to have a voice that speaks directly with consumers, as well as a role in driving cultural change. People expect honesty, proper representation, and innovation that’s balanced with responsibility.

In this session, hosted by We Are Social at Social Media Week London 2018, Cossell sat down with Paul Greenwood, Head of Research & Insights at We Are Social, Cameron-James Wilson, creator of Shudu, the world’s first digital supermodel, and Leila Fataar, Founder of Platform 13, to shed light on a wide range of topics that concern and overwhelm brands.

Read the full recap of We Are Social’s “Think Forward: The Key Trends to Know for 2019” session and watch the full session playback on SMW Insider.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post 2018 Social Media Week London Day 3 Recap Digest appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/2018-social-media-week-london-day-3-recap-digest/

Get “Closer” to Social Media Week Toronto

Social Media Week Toronto, also known as #SMWTO, is part of a vast network of global Social Media Week conferences and events taking place throughout the year around the world.

Following last year’s successful run Toronto, Social Media Week will return again to the city from Nov. 12 to Nov. 16, along with cities around the world including London, Zurich, Manila, Holland and others.

We spoke with the organizers of SMW Toronto about the upcoming event, what sessions the team is most excited about, and what local trends they are seeing in their market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

Social Media Week Toronto will unpack 2018’s biggest stories in social media, and explore the emerging trends that businesses need to be aware of. #SMWTO will also delve into issues around social media and mental health, and how consumers and industry professionals alike can achieve a healthier relationship with social media.

What are the sessions that you are most excited about?

We can’t wait to meet Lola Tash and Nicole Argiris, who are the brains behind one of our team’s favourite Instagram accounts, @MyTherapistSays. Our team has been tagging each other in their popular memes for years! In addition, with over 3 million followers, the ‘Meme Queens’, have proven time and again that originality infused with timely and topical content is the way to go.

We’re also really excited about our panel DIY Stars: YouTube Creators “The Sorry Girls,” Amanda Rach Lee & The Icing Artist. These talented young women were able to create massive YouTube followings simply by following their craft: from art illustrations, decorating cakes, or taking old clothes or putting creative DIY touches to home decor and design.

What’s more, our team is thrilled to be welcoming VICE Media to the SMWTO stage. VICE is a media company unlike any other. As the fastest growing media company for youth in the world, the brand is a natural leader in the digital space. Nina Sudra, General Manager at VICE Canada will share how VICE Canada has excelled at staying relevant and active in culture.

We’re also excited to welcome Peter Hand, Head of Strategy at VIRTUE (VICE) as we explore the topic of reaching and connecting with generation Z in a modern media landscape. Learn more about Peter Hand’s session here:

How do your overall agenda tie into this year’s global theme?

In line with the global SMW theme, “Closer,” Toronto’s #SMWTO will explore our complicated relationship with social media – as consumers, media and marketers – as we take a look back at our city’s top social media stories of 2018 and gain a glimpse into what lies ahead in the year to come.

2018 was a turbulent year for social media. Major tech companies like Facebook have been in the spotlight for one controversy after another and data breaches have continued to shatter consumers trust in social media channels.

And who can ignore the multitude of emerging studies highlighting how social media is being linked to technology and mental health issues?

That being said, 2018 wasn’t all doom and gloom for social media. This was the year of the Twitter movement – the hashtag #MeToo continued to gain momentum, changing lives and organizations around the world.

This past year, consumers have looked to achieve a healthier, more balanced relationship with social media – opting to follow users that kept it “real” on social, participate in healthy debates, and practice turning off their phones in order to be present when connecting with people in real life.

Toronto’s Social Media Week has been built with these concerns and trends in mind. We’ve assembled the industry’s best and brightest influencers, creators, thought leaders and mental health professionals to address the pressing questions we have about the role social media is playing in our lives.

Which partners or brands are you most excited to be working with this year?

The power of social media made 2018 the year of immersive art here in Toronto. Social media helped to propel AGO’s Kusama Infinity Mirrors exhibit to unprecedented success (so much that they are now raising funds for a permanent exhibit).

The trend of Instagram-friendly installations continues with two of the most buzz-worthy spots in Toronto right now: The Happy Place and The Museum of Illusions. We’re excited to be partnering with them both.

The Happy Place is a massive pop-up experience filled with picture-perfect art and multi-sensory immersive rooms. Meanwhile, Toronto’s newest museum, The Museum of Illusions, is known for its visual, sensory and participatory experience that’s designed with Insta-worthy moments in mind.

Our VIP All Access Attendees will have exclusive tours of both spaces on the last day of SMWTO — we couldn’t think of a better way to end the week on such a high note!

What are some local trends you are seeing in your market?

2018 was the year of the social movement in social media. Hashtag movements, social campaigns, and mission-based marketing continued to gain momentum, especially when it comes to politics.

Toronto journalism has taken a more modern approach to news coverage of recent elections. On October 22, Chris Clover hosted CBC Toronto’s municipal election special from the Twitter Canada headquarters in Toronto. He anchored CBC Toronto’s first-ever vertical video broadcast, reaching an unprecedented audience on Facebook, Twitter, YouTube, and online.

What are some of the key questions that will be addressed during your edition of SMW?

Is social media bringing us closer together or is it driving us apart? And what does this mean for us as a business and marketers?

Where can potential attendees get news and updates about your conference?

• Website: socialmediaweek.com (https://www.socialmediaweektoronto.com/)
• Facebook: https://www.facebook.com/smwiToronto/
• Twitter: https://twitter.com/SMWiToronto
• Instagram: https://www.instagram.com/smwitoronto/
• Linkedin: https://www.linkedin.com/company/smwi-toronto
• Hashtag: #SMWTO

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Social Media Week Toronto appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-toronto/

Get “Closer” to Social Media Week Toronto

Social Media Week Toronto, also known as #SMWTO, is part of a vast network of global Social Media Week conferences and events taking place throughout the year around the world.

Following last year’s successful run Toronto, Social Media Week will return again to the city from Nov. 12 to Nov. 16, along with cities around the world including London, Zurich, Manila, Holland and others.

We spoke with the organizers of SMW Toronto about the upcoming event, what sessions the team is most excited about, and what local trends they are seeing in their market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

Social Media Week Toronto will unpack 2018’s biggest stories in social media, and explore the emerging trends that businesses need to be aware of. #SMWTO will also delve into issues around social media and mental health, and how consumers and industry professionals alike can achieve a healthier relationship with social media.

What are the sessions that you are most excited about?

We can’t wait to meet Lola Tash and Nicole Argiris, who are the brains behind one of our team’s favourite Instagram accounts, @MyTherapistSays. Our team has been tagging each other in their popular memes for years! In addition, with over 3 million followers, the ‘Meme Queens’, have proven time and again that originality infused with timely and topical content is the way to go.

We’re also really excited about our panel DIY Stars: YouTube Creators “The Sorry Girls,” Amanda Rach Lee & The Icing Artist. These talented young women were able to create massive YouTube followings simply by following their craft: from art illustrations, decorating cakes, or taking old clothes or putting creative DIY touches to home decor and design.

What’s more, our team is thrilled to be welcoming VICE Media to the SMWTO stage. VICE is a media company unlike any other. As the fastest growing media company for youth in the world, the brand is a natural leader in the digital space. Nina Sudra, General Manager at VICE Canada will share how VICE Canada has excelled at staying relevant and active in culture.

We’re also excited to welcome Peter Hand, Head of Strategy at VIRTUE (VICE) as we explore the topic of reaching and connecting with generation Z in a modern media landscape. Learn more about Peter Hand’s session here:

How do your overall agenda tie into this year’s global theme?

In line with the global SMW theme, “Closer,” Toronto’s #SMWTO will explore our complicated relationship with social media – as consumers, media and marketers – as we take a look back at our city’s top social media stories of 2018 and gain a glimpse into what lies ahead in the year to come.

2018 was a turbulent year for social media. Major tech companies like Facebook have been in the spotlight for one controversy after another and data breaches have continued to shatter consumers trust in social media channels.

And who can ignore the multitude of emerging studies highlighting how social media is being linked to technology and mental health issues?

That being said, 2018 wasn’t all doom and gloom for social media. This was the year of the Twitter movement – the hashtag #MeToo continued to gain momentum, changing lives and organizations around the world.

This past year, consumers have looked to achieve a healthier, more balanced relationship with social media – opting to follow users that kept it “real” on social, participate in healthy debates, and practice turning off their phones in order to be present when connecting with people in real life.

Toronto’s Social Media Week has been built with these concerns and trends in mind. We’ve assembled the industry’s best and brightest influencers, creators, thought leaders and mental health professionals to address the pressing questions we have about the role social media is playing in our lives.

Which partners or brands are you most excited to be working with this year?

The power of social media made 2018 the year of immersive art here in Toronto. Social media helped to propel AGO’s Kusama Infinity Mirrors exhibit to unprecedented success (so much that they are now raising funds for a permanent exhibit).

The trend of Instagram-friendly installations continues with two of the most buzz-worthy spots in Toronto right now: The Happy Place and The Museum of Illusions. We’re excited to be partnering with them both.

The Happy Place is a massive pop-up experience filled with picture-perfect art and multi-sensory immersive rooms. Meanwhile, Toronto’s newest museum, The Museum of Illusions, is known for its visual, sensory and participatory experience that’s designed with Insta-worthy moments in mind.

Our VIP All Access Attendees will have exclusive tours of both spaces on the last day of SMWTO — we couldn’t think of a better way to end the week on such a high note!

What are some local trends you are seeing in your market?

2018 was the year of the social movement in social media. Hashtag movements, social campaigns, and mission-based marketing continued to gain momentum, especially when it comes to politics.

Toronto journalism has taken a more modern approach to news coverage of recent elections. On October 22, Chris Clover hosted CBC Toronto’s municipal election special from the Twitter Canada headquarters in Toronto. He anchored CBC Toronto’s first-ever vertical video broadcast, reaching an unprecedented audience on Facebook, Twitter, YouTube, and online.

What are some of the key questions that will be addressed during your edition of SMW?

Is social media bringing us closer together or is it driving us apart? And what does this mean for us as a business and marketers?

Where can potential attendees get news and updates about your conference?

• Website: socialmediaweek.com (https://www.socialmediaweektoronto.com/)
• Facebook: https://www.facebook.com/smwiToronto/
• Twitter: https://twitter.com/SMWiToronto
• Instagram: https://www.instagram.com/smwitoronto/
• Linkedin: https://www.linkedin.com/company/smwi-toronto
• Hashtag: #SMWTO

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Social Media Week Toronto appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-toronto/

Get “Closer” to Social Media Week Holland

Social Media Week comes to Holland this year from Nov. 14 to Nov. 16. As one of the world’s leading conference series, Social Media Week brings together leaders from all around the world to share insights and trends on social media, marketing, technology, innovation, and more.

This year, with the global theme, “Closer,” SMW Holland is paying tribute to the power of technology in bringing people together.

We spoke with the organizers of SMW Holland about the upcoming event, what sessions the team is most excited about, and what local trends they are seeing in their market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

One of the most important takeaways from Social Media Week Holland will be that technology and communication come hand-in-hand. Technology can boost communications and vice versa. This an overall takeaway that is in every session during #SMWNL.

Another one is: Think bigger. Be ambitious. Who’s your overall business or personal hero? Nike? Elon Musk? Make that the goal in your field of work.

Finally, conferences like ours are not just about analyzing trends. What’s far more interesting and inspiring is how you apply the trends — how the Dutch police uses VR in order to investigate crime scenes and solve murders? How a chain of hotels use AI for their reservations? How the UN uses AR for awareness?

What are some sessions that your team is excited about?

Without any doubt, this year’s most exciting session is “UN’s Under the Blue Helmet & Clouds over Sidra VR Experience,” hosted by Kristin Gutekunst of the United Nations. Kristin has extensive experience in campaigning for development, particularly through the combination of high-level advocacy strategies, grassroots mobilization, youth engagement, and innovative communications such as immersive and new media.

Second up must be “Meme-ology 101: The New Digital Language,” with Reddit’s Head of Brand Strategy Joe Federer. Joe believes that great social marketing is based on great content — content that ladders up to a meaningful brand purpose and, just as importantly, gets people to share it. In his own words, “Understanding what makes for great social content requires a real nerd. I am that nerd.”

We are also excited about our speaker Guido Berben, partner-manager at Tikkie, an initiative of the Dutch ABN AMRO bank. Tikkie is a clever app that makes paying fun, social, easy and open, so we are looking forward to what Guido wants to share.

How do your overall agenda tie into this year’s global theme?

We confidently say that SMW Holland at The Hague is all about this year’s global theme of Social Media Week: “Closer.” There’s plenty of excellent examples of how technology plays a role in getting people more connected, closer to each other, and more aware of important issues. The UN’s VR experience immerses people into the life of peace soldiers around the world.

And in a way – amongst all these technological and digital innovations – there is always a need to meet people in person. To interact face-to-face, to chat, to agree or disagree and to enjoy a drink or two. In that perspective, #SMWNL gets us closer in every sense.

Which partners or brands are you most excited to be working with this year?

As mentioned before we are so proud to have the UN in our lineup during #SMWNL. At the same time, we are also thrilled for the participation of BMW i, Google, Lidl, KPN, Tikkie, Reddit, Randstad, the Dutch National Police, and so many more.

What are some local trends you are seeing in your market?

A few local trends in our market can be found on stage as well. One of them will be that the closer an agency is to customers, the better the outcome. And by “Closer,” it does not only refer to the business side of a brand, but more importantly, physical and emotional connection to customers.

What are some of the key questions that will be addressed during your edition of SMW?

#SMWNL recognizes that there are a lot of questions out there — questions about how to apply AI, AR or VR to marketing; how to integrate bots and voice tech into businesses; what’s the key strategy in making a social media campaign successful; how to explore the potential of influencer marketing, etc.

But don’t you worry, we have got all the answers.

Where can potential attendees get news and updates about your conference?

To keep up with all news and updates on Social Media Week Holland, please check out our Facebook, Twitter, Instagram, LinkedIn, and our website.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Social Media Week Holland appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-holland/

Get “Closer” to Social Media Week Kyiv

This year, Social Media Week comes to Kyiv, Ukraine for the very first time. With “Closer” being the theme of the year, Social Media Week Kyiv will dive into the discussion of the intensifying conflicts between individualism and community.

SMW Kyiv will be held from Nov.15 to Nov. 16 at Depositphotos Kyiv HQ in Kyiv, Ukraine. We spoke with the SMW Kyiv team about their upcoming event on what to expect from the event.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

They will learn to adopt a fresh perspective on local and global social media practices and trends. We’ve got a great lineup of speakers, so every attendee will find inspirations for their own businesses!

What are some of the sessions that your team is most excited about?

We are excited about Myths around governmental SMM, a session with Ulana Suprun and Yulia Hrytsenko, both of whom are from The Ministry of Health of Ukraine. This session talks about the most up-to-date ways of communication practices that the Ukrainian government is building to improve people’s lives.

Another session we are proud to present is about incorporating integrated communication practices. This session will be brought to you by a city that inspires us — Berlin. In this one hour session, Christian Artopé of GUD.berlin will share an entertaining and engaging story about the transformation of Berlin’s public transport company, BVG.

We are also excited for the series of performances from our local Bazilik SMM School. The school runs courses for small- and medium-sized local business and startups. We are looking forward to learning from them the best practices they’ve taught to clients — all in Kyiv style.

How does your overall agenda tie into this year’s global theme?

Our big idea this year is merging local and global — encouraging local businesses to adopt global practices and try on ambitious global ideas, but also, for global businesses to learn from local cases, in order to see how they can learn from each other.

Which partners or brands are you most excited to be working with this year?

This year we are working with two great local startups with global ambitions: PublBox and YouScan.

Where can potential attendees get news and updates about your conference?

All updates will be posted to our Facebook event page. In addition, a Telegram channel will be available for quick updates on the spot.

What are some local trends you are seeing in your market?

  • A shift in the focus of social communication from posting photos, gossips and events to bringing value to people’s life.
  • The search for the right tone of voice.
  • The use of precise micro-targeting to get the right audience.
  • Making the right content for the right channel.
  • Using more animations and videos.

What are some of the key questions that will be addressed during your edition of SMW?

We want to understand the state we are in as a professional community — how did we grow over the past years when we were affected by revolution and war; what should we learn from international experts, and where are the best practices that make us stand out in an international context; what are the values we share with the world; would it be possible to establish rules for the development of a sustainable social media market.

Until then, go visit SMW Kyiv’s website to learn more about their speakers, agenda, and more!

Excerpt: As Social Media Week debuts in Kyiv, Ukraine this November, leaders from home and abroad are ready to share with attendees the best social media practices they’ve seen in the industry.

The post Get “Closer” to Social Media Week Kyiv appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-kyiv/

Get “Closer” to Platform Agility with Buzzfeed’s Antonia Bonello at SMWLDN

Creating content that people want to read about the dangers of road accidents is a high bar to reach, but Buzzfeed UK’s Associate Creative Director Antonia Bonello counts doing so in conjunction with Aviva during Road Safety Week among her professional points of pride. Long-form content, translated into shorter snippets and even games, got across information that helped people learn and have conversations around this crucial topic. And as someone who admitted to liking the conversation part the most (“maybe that’s because I’m a bit chatty!”), you should anticipate a lively and insightful presence at Bonello’s midday Wednesday session at Social Media Week London.

The nimble and agile approach that Buzzfeed champions was key to tailoring content that could convey even this heavy message and engage readers across social media platforms—Bonello will be sharing the strategies she uses to accomplish this at her SMWLDN session, How to Remain Agile and Nimble in the Platform Space.

Fewer than 110 passes remain. Claim yours before they’re gone!

Remaining nimble as an organization means not only staying in motion, but moving with intention. At Buzzfeed, that intention is data-driven and heavily informed by user feedback. Bonello’s session will delve into how to use the data you have available to drive decision making and strategy. This data has to go beyond vanity metrics; as she sees it, “you can learn so much more from what people are saying than just a ‘like.’” And when you show care and consideration for the details people reveal via comments and shares, users respond in kind.

“Content shouldn’t be thought of necessarily as traditional advertising. It should be thought of as more of a gift or what a brand can do for a person, rather than what a consumer can do for a brand.”

It takes a special culture in an organization to develop skill in interacting this way. Bonello cites risk-taking and courage, as well as sympathy and empathy, as key to hearing and acting on user experiences in a meaningful way. “How do you make a friend? You do it by listening, talking, and learning about each other. And that’s actually what Buzzfeed does,” she noted as we talked about the impact of brand listening. “That’s what brands should do: listen and interact with people on a human level, rather than it just being transactional.”

Look forward to a session that thoughtfully explores how digital data and connections between humans can interlace to inform future content and marketing moves, and much more. Those aiming to engage meaningfully across platforms won’t want to miss this session, presented by Buzzfeed on Wednesday, November 14th, at 12pm GMT during Social Media Week London.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Platform Agility with Buzzfeed’s Antonia Bonello at SMWLDN appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/10/get-closer-to-platform-agility-with-buzzfeeds-antonia-bonello-at-smwldn/

Introducing Leads2Scale: A New Podcast for Marketers Who Want to Achieve More in Social Media

Here at Social Media Week we are excited to unveil our brand new podcast, Leads2Scale!

Hosted by SMW’s Founder and Executive Director, Toby Daniels, Leads2Scale aims to provide listeners with practical insights and emerging trends in social media with the goal of helping you achieve your marketing objectives, scale your audience and generate more leads.

Each episode will feature interviews with leading experts, marketing practitioners, entrepreneurs and technology visionaries who will cover topics including:

  • How to grow your audience while reducing the cost of customer acquisition
  • How to generate new leads, prospects and gain new customers
  • How to track and measure customer behavior online
  • How to use data to make better and more informed decisions
  • How to manage campaigns on a budget
  • How to work with influencers and manage influencer driven campaigns
  • How to determine which marketing technology products to invest in
  • How to understand the regulatory space and new rules and guidelines
  • How to grow your professional network
  • and much more!

Our aim is to release one new episode a week and if you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at leads2scale@socialmediaweek.org.

Our first guest is Suzy’s Founder and CEO, Matt Britton. Featured in this episode, Matt discusses the most significant and impactful shifts in the industry, what inspired him to start his first company, how he pivoted Crowdtap and what he is planning to do with Suzy and how 5G is going to change the game for smart devices and video consumption in the near future.

Listen to our first two episodes and subscribe via the following platforms: Anchor, Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Castbox, Overcast, and Stitcher.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Introducing Leads2Scale: A New Podcast for Marketers Who Want to Achieve More in Social Media appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/08/introducing-leads2scale-a-new-podcast-for-marketers-looking-to-scale-their-businesses/