Tag: SME’s

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Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

How to select good web designers in Wales

How to select good web designers in Wales: If you are looking for good web designer in Wales, then this post on, how to select good web designers in Wales, is for you? We have listed 5 easy steps to follow in order to help you to choose Good web designers in Wales. Follow these 5 Easy […]


Top 5 Web Marketing Tips for New Business Startups and SME’s

1. Twitter Marketing

Set up a Twitter Account and Follow up to 5,000 of your target audience.

A large proportion will follow you back and those that don’t can be unfollowed so that you can follow some more.

This could be a particular niche or businesses / consumers in a certain geographical location. Whilst you are building followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

2. Facebook Marketing, Facebook Pages and Facebook Group Marketing

Use your personal Facebook account to connect with potential customers and partners, also create a Facebook Page and get your friends, potential partners and target audience (clients etc) to like and share your page. Whilst you are building likers & followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

You can also set up groups for your target audiences and get some of those to join your group where you can also share information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

3. LinkedIn Marketing and LinkedIn Company Pages

Make sure you have a good LinkedIn profile page that covers everything that you do including all of your skills and which links to your company website, blog and Facebook page etc. Also add links to any video that you might have etc.

Also create a Company page on LinkedIn (you need an email address on a registered domain to do this) and regularly post information, tips, offers, competitions and advice that would be useful and of interest to your target audience via your LinkedIn company page and your regular posts facility on LinkedIn.

Finally on LinkedIn regularly connect with lots of people in your target audience on LinkedIn (but not to many all at once though as LinkedIn can block you). Also join lots of groups full of your target audience and connect with them via the group (Something linkedin allows you to do more aggressively than just connecting with people).

4. Blogging

Create a blog or ideally add a blog to your existing website or get a new website with a blog already included and start blogging regularly about your business, products and services etc.

This can help to improve the Seo of your website and get it associated with more keywords to help you get indexed more regularly the search engines and helping you to appear higher up and more often in the internet page ranks.

5. Keyword Content Marketing via content pages on your website

You should have an existing website or get a new website and create great keyword written landing pages for your business, as well as every single product and service and geographical area covered etc.
This will help to improve the Seo of your website and get it associated with more keywords to help you appear higher up and more often in the internet search engine page ranks helping you to get more enquiries.

If you need any help with any of the above please call: 07517 024979 or email: maconsultancy1@gmail.com

Low cost Business App Development for SME’s

Hi SME Business Owners,

If you are a Small Business owner, or SME Business owner with a regular customer base, and you want to regularly update your customers with information and offers about your business as well as manage appointments, then why not consider one of our new industry leading, feature packed but easy to use Low cost Business apps for SME’s?

Unique features of the Low Cost Business App:

The Low Cost Business App will allow you to:
Manage appointments,
Send offers and other marketing info to your customers for free via push notifications,
Send offers and other marketing info via low cost SMS messages,
Create & manage Referral Schemes,
Create & manage Loyalty Schemes,
Manage appointments & Customer Contact via your app,
Display Gallery pictures via your app.

All of these functions can be managed by the Business Owner or marketing manager via a very easy to use control panel / back office!

Low cost Business apps for SME’s and there Smart Phone Compatibility

Need a Low cost Business apps for SME’s to be iPhone compatible – we’ll build your app for iPhones,
Need Low cost Business app for SME’s a Low cost Business app for SME’s to be Android compatible – we’ll build your app for Androids,
Or have both!

Additional Design Service for your Low cost Business app for Sme’s

We also offer a Professional Design Service & Expert graphic design service as part of the Low cost Business app for SME’s build process!

What the new innovative Low cost Business apps for SME’s costs!

The Set Up Fee for the Low cost Business apps for SME’s is just £199 + VAT.

The monthly cost of the Low cost Business App for SME’s is £29 per month if billed annually or £39 per month on monthly billing and there is no contract involved with the Low cost Business apps for SME’s.

How to get in touch or for more info about the new Low cost Business apps for SME’s for your New, Small or SME Business:

If you would like a new Low cost Business app for SME’s for your small, new or SME business or you require more info please email: maconsultancy1@gmail.com or call: 07517 024979 .

The Low cost Business apps for SME’s page was posted “By Mike Armstrong”

13 Holiday Small Business Specials….

New post on Online Marketing Hub

13 Holiday Small Business Specials
by christopherjanb

Small Business Tips You Can Use 365 Days A Year

Before the Christmas turkey is even cold, we’re off to shop for the holidays.

Amazon, Walmart and other big stores have their marketing, promotions and inventories set. But what gives them clout is a double-edged sword; they have to pray their plans work.

But if you’re a small business owner, you have the flexibility to adapt and attract sales that go beyond a one-time great price offer.

See the graph showing research at where affluent people plan to shop this holiday season.

HINT: They’re avoiding stores.

See link to original article below.

Therefore your small business needs to find ways to lure shoppers in and make them feel special.

The key to small business success is based on the relationships you build all year long and not just last minute holiday shoppers.

Further, the small business challenge is: “How do you set yourself apart from the big guys?”

My dad ran a local newspaper in Queens. Small local businesses were his bread and butter advertisers. When I worked for him, I knew these merchants on a first name basis.

In my father’s trading area, the average small business owner was often the jack-of-all-trades: sales, marketing, operations and finance. Frequently, the funds leftover for promotion was a tradeoff between dinner out with his wife or advertising.

As a result, I have a soft spot for small businesses and favor them wherever I get a chance.

13 Holiday Small Business Specials
Here’s a list of 13 holiday small business specials that yield results regardless of season. (Before you dive into this list, you may want to check these 10 holiday tips to ensure that you’re not making offers that hurt your profits!!!)

When you create these promotions, make sure that you’re targeting your best customers and understand how to increase their average order size!!!

1. Provide local delivery.
Go the extra distance for the people who live in your trading area. I’m surprised that more small businesses don’t offer this service. Take a page from florists and delis: create defined delivery areas.

Back when there were independent bookstores in my neighborhood, I decided to send a friend a new novel for her birthday. I called and asked if they could have someone deliver the novel to my friend who lived 5 blocks away. (Note: by NYC standards, this is a very short distance.)

Although the clerk initially told me no, the owner agreed to wrap the book and deliver it for another $5.00. That cemented my customer loyalty! I was surprised that they never added that as a service.

2. Give shoppers a place to rest.
Holiday shopping can be tiring, especially if you’re not the born to shop type. Put out a few comfortable chairs where shoppers can catch their breath. Large stores have done this for years. It’s a great way to calm waiting partners.

3. Put out the sweets.
Give buyers the energy to continue shopping. It’s amazing how far the sugar rush from cookies or cake goes. Trader Joes and William Sonoma are great at offering snacks to entice buyers and fuel their shopping venture.

4. Discount product that’s not moving.
Why wait until you have to severely discount it? Spotlight slow moving product and call it a “special deal”.

5. Test purchase with second-purchase offers.
This is a good way to try to move product that’s not resonating with your customers. For example, ‘Buy these pants, get a belt at half price.” You can do the same thing to encourage people to buy more than one item.

6. Create special shopping hours for your best customers.
Give them the Ritz treatment. Either open early or close late for your top customers to have a less crowded, more personal shopping experience.

7. Provide child minding.
Make a corner in your back room a place where children can stay without being in parents’ way. Go a step further and have someone read children’s books.

8. Stock up on related necessary products.
Don’t make your customers look for things like batteries. Make them a no-brainer purchase at full price so they don’t need to make an extra trip.

9. Create special, tailored services.
Get creative about how you can meet your target audience’s needs. For example, a food specialty store can offer cooking classes.

10. Collect canned food or other items for donation.
Show that you care about the community. At the holidays, people like to support businesses that provide for the less fortunate. Show your community mindedness.

11. Cross-promote other local shops.
This is a good way to extend your marketing budget. Talk to some of your fellow storeowners. You can promote their business and they can promote your business. This doesn’t work with direct or even indirect competitors.

12. Offer customer a special deal for January purchases.
Since sales traditionally fall off after the post-Christmas sales. Give shoppers a coupon to indulge during the January slump. The benefit: people feel good about coupons but often forget to use them.

13. Remind your customers about birthdays and other special occasions.
Holiday shoppers tend to buy for other people. Why not use this opportunity to capture information so that you provide a useful service without promoting them about products they don’t want.

Ask if their purchases are gifts. If so, add their content information to a special email reminder list. It can be as simple as leaving a pad by your register to capture information such as customer name, email address, reminder (including name, occasion and date.)

A local florist did this for a friend’s husband who purchased flowers for their anniversary.

The small business bottom line:
As a small business, you have to test a variety of different types of promotions to see what resonates best with your target customers.

Further, it’s important to think about long-term relationships. What can you do that your larger competitors don’t?

What other types of small business promotions would you recommend and why?

BTW, want some content marketing inspiration for the holidays? Here are 41 Titles to Rock Your Holiday Content Calendar

Happy Marketing,
Heidi Cohen

Heidi Cohen is the President of Riverside Marketing Strategies.
You can find Heidi on Google+, Facebook and Twitter.
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The post 13 Holiday Small Business Specials appeared first on Heidi Cohen.

For more on this article including images and links see:

The 13 Holiday Small Business Specials page was posted “By Mike Armstrong”

Special SME Web Marketing Package for Christmas….

Welcome to the new special offer web marketing package for SME’s for Christmas!

This special SME Web Marketing Package is available from now up until 31/12/14.

6 Months Web Marketing for £200 per month.

That’s a total of just £1,200 (or you can buy the package for just £1,000 if paid for upfront in one payment!).

The Special SME Web Marketing package for Christmas would consist of:
6 Months of Local SEO services;
6 Months of Social Media Management;
& 6 Months of Advertising via the MA Consultancy & WelshBiz Websites, Blogs & Network of Social Media Accounts with over 200,000 followers.

To subscribe to the special SME Web Marketing package or to discuss your web marketing requirements further please call: 07517 024979 or email: maconsultancy1@gmail.com .

You might also like these other Christmas Marketing Offers.

The Special SME Web Marketing Package for Christmas page was written “By Mike Armstrong”