Tag: Netflix

Netflix To Make Video Games Free For Subscribers Of Its Streaming Platform



Image via Raquelsfranca | Dreamstime.com

Netflix had foresight in making shows and films streamable. Today, as the world transitions indoors, entertainment and tech conglomerates like Disney and Apple are also going down the same route.

With the market getting saturated, Netflix is stepping up and expanding its repository to include gaming, a rumor we’ve been hearing a lot about lately. Now, in a letter to shareholders detailing its second-quarter earnings, Netflix has confirmed that it is still in “the early stages of further expanding into games.”

The streaming giant says that it will first focus on “games for mobile devices.” They’ll also be free for existing subscribers, as Netflix explains: “Games will be included in members’ Netflix subscription at no additional cost, similar to films and series.”

The company elaborates, “We don’t have to think about ads, we don’t have to think about in-game purchases or other monetization, we don’t have to think about per-title purchases. Really, we can do what we’ve been doing on the movie and series side.”

In fact, it’s been experimenting with gaming formats for awhile, and you’ll see them in the choose-your-own-adventure Black Mirror Bandersnatch episode and Stranger Things video games. It’s possible some of Netflix’s future games will build on the plots of original programs, but the expansion also opens up a world of possibilities where entire series are playable.

To strengthen its position in games, Netflix recently hired former Electronic Arts and Facebook executive Mike Verdu to take on the role of game development vice president.

For now, details are scarce, since Netflix envisages that gaming will be a multi-year effort.

[via What’s Trending, cover image via Raquelsfranca | Dreamstime.com] http://www.designtaxi.com/news/414859/Netflix-To-Make-Video-Games-Free-For-Subscribers-Of-Its-Streaming-Platform/

Meghan Markle Is Developing Inspiring Animated Netflix Series With David Furnish



Image via Shaun Jeffers / Shutterstock.com

Meghan Markle is now collaborating with well-known producers David Furnish and Carolyn Soper in a new animated children’s series, titled Pearl, for Netflix. This comes as part of the partnership that the giant streaming service has with Archewell Productions.

Archewell, founded by the Duke and Duchess of Sussex, was created in 2020 with the aim to “unleash the power of compassion to drive change through non-profit work and creative activations.” Archewell Productions, which currently has one more title under its belt, the Heart of Invictus docuseries, is part of the organization.

Pearl tells the story of a 12-year-old girl whose adventures are inspired by influential women throughout history. “Like many girls her age, our heroine Pearl is on a journey of self-discovery as she tries to overcome life’s daily challenges,” Markle reveals in a statement about the forthcoming series. “I’m thrilled that Archewell Productions, partnered with the powerhouse platform of Netflix, and these incredible producers, will together bring you this new animated series, which celebrates extraordinary women throughout history.”

Working on Pearl alongside Markle, Furnish, and Soper, are filmmakers Liz Garbus and Dan Cogan. The roles of showrunner and executive producer will be overseen by Amanda Rynes.

Pearl is still a working title and its release date has not yet been announced, but the highly-anticipated series already has positioned the innovative Duke and Duchess well within the creative industry—a field not previously broached by the Royal Family.

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A post shared by Archewell by Harry and Meghan (@archewell_hm)

[via Variety, image via Shaun Jeffers / Shutterstock.com] http://www.designtaxi.com/news/414732/Meghan-Markle-Is-Developing-Inspiring-Animated-Netflix-Series-With-David-Furnish/

Netflix To Delve Into Producing Games & Virtual-Reality Content



Image via Daniel Krason / Shutterstock.com

Earlier this year, reports arose of streaming service Netflix’s possible ventures into gaming, including VR.

In a statement released yesterday, Netflix announced the expansion of its creative pact with producer Shonda Rhimes, inclusive of her company Shondaland (which collaborated with Netflix on hit series Bridgerton) and producing partner Betsy Beers. “Shonda makes shows that get the world talking, and we’ve seen the power of her creative vision to translate in any language,” says Bela Bajaria, head of global TV at Netflix.

The company states that the partnership will allow Netflix and Shondaland Media to “exclusively produce, stream and distribute feature films as well potential gaming and virtual reality content.”

Video game streaming services are already in the market, with companies like EA and PlayStation offering the option to pay a monthly subscription fee in exchange for access to a massive library of games, rather than buying individual titles. Apple made a similar move, introducing Apple Arcade to the App Store in late 2019. In essence, Netflix for games rather than movies or TV.

There are no further details or official release date from the company yet, though. Nevertheless, its entry into gaming subscriptions and the inclusion of VR titles will prove to be stiff competition for those already in the market.

[via CNET, image via Daniel Krason / Shutterstock.com] http://www.designtaxi.com/news/414642/Netflix-To-Delve-Into-Producing-Games-Virtual-Reality-Content/

Netflix’s Bizarre ‘Sexy Beasts’ Has Singles On Blind Dates In Animal Prosthetics

[Click here to view the video in this article]


Video screenshot via Netflix UK & Ireland

It took an unnecessary amount of time crafting and staring at that headline, because no words can describe the fever dream that is Netflix’s upcoming dating reality show, Sexy Beasts—for when cat ears aren’t enough.

A probable lovechild of The Masked Singer and dating shows, the series is about singles meeting other singles for the first time while being dressed in costumes and prosthetics to look like animals or aliens. The goal is to remove superficial aspects of meeting a prospective partner so appearance wouldn’t be a factor. Well, unless you’re a furry.

As detailed by CNET, Sexy Beasts first aired on the BBC in 2014, but it is now being revived for international viewers on Netflix with new UK and US participants.

To be fair, the series was filmed last year, during the pandemic, so the added layer of prosthetics would make sense as a protective measure. But that doesn’t mean you should replicate this on your own dates.

If you have to, remember to wear a proper mask over your snout.

I truly would love to know the Netflix algorithm that led to Sexy Beasts getting greenlit. Like is there a huge subset of people who alternate binge watching "Love is Blind" and 80s body horror movies? pic.twitter.com/DjLQquW4RN

— Will Mavity (@mavericksmovies) June 23, 2021

Me showing up to film Sexy Beasts pic.twitter.com/96bFl7pzJP

— R. Eric Thomas (@oureric) June 23, 2021

the existence of "sexy beasts" and "the masked singer" proves that the furry agenda never sleeps https://t.co/bE3SoXGOI4

— kelsey weekman (@kelsaywhat) June 23, 2021

They walked so SEXY BEASTS could run pic.twitter.com/EiWBiIXfsy

— NetflixFilm (@NetflixFilm) June 23, 2021

[via CNET, video and cover image via Netflix UK & Ireland] http://www.designtaxi.com/news/414451/Netflix-s-Bizarre-Sexy-Beasts-Has-Singles-On-Blind-Dates-In-Animal-Prosthetics/

Netflix Confirms ‘Fictional’ Series About Spotify Will Debut In 2022


Image via Wikimedia Commons

This week, Netflix confirmed production is underway on its new “fictional” series on Spotify, with the show slated to be available globally in 2022.

The cast for the much-anticipated series has also been revealed: Vikings actor Edvin Endre will star as Spotify’s CEO Daniel Ek and Ulf Stenberg of Beartown will play former Universal Music Sweden managing director and early Spotify backer Per Sundin.

Also on the list, Gizem Erdogan of Love & Anarchy will star as Petra Hansson, one of Spotify’s freemium model architects; Joel Lützow of Gåsmamman will play ex-Spotify CTO Andreas Ehn; and Christian Hillborg of The Last Kingdom will appear as Spotify co-founder Martin Lorentzon.

The premise of the story is likely familiar: A small Swedish startup launches a popular app, catching the ire of Big Tech companies, with record labels still banking on physical releases, and music artistes rueing low royalty payments.

According to Engadget, the fictional series was inspired by the book Spotify Untold, written by Sven Carlsson and Jonas Leijonhufvud, which also goes into detail about Spotify’s ongoing conflict with rival Apple, which could feature in the Netflix series in some way too.

Fingers crossed the Netflix series lives up to its fullest potential, and brings another hit similar to the likes of Facebook-inspired film The Social Network.

[via Engadget, cover image via Wikimedia Commons] http://www.designtaxi.com/news/414337/Netflix-Confirms-Fictional-Series-About-Spotify-Will-Debut-In-2022/

Netflix Opens Online Shop Retailing Stuff Inspired By Its Beloved Shows


Image via Marti Bug Catcher / Shutterstock.com

After debuting its first luxury fashion line, Netflix is zeroing in on everyday viewers with an online store retailing merchandise from much-loved series.

According to a Bloomberg report, the streaming platform is gearing to expand its retail front like Walt Disney Co. with Netflix.shop, where it will team up with designers and bring in curated clothing, toys, and games inspired by its shows.

Netflix is taking baby steps with a slew of anime-themed apparel and action figures from Yasuke and Eden first, as well as “decorative items” à la Lupin, the news outlet says.

The store will currently be available for US shoppers, although Netflix intends to expand its merchandise to other countries with products from more programs.


Screenshot via Netflix.shop

[via Bloomberg, images via various sources] http://www.designtaxi.com/news/414313/Netflix-Opens-Online-Shop-Retailing-Stuff-Inspired-By-Its-Beloved-Shows/

Netflix Faces Criticism For Misleading Newspaper Ad With Pages Of Fake News

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Image via Netflix

The premise behind Netflix’s new live-action series Sweet Tooth is an interesting one: the sudden appearance of half-human, half-animal hybrids during a pandemic sees “regular” persons hunting these hybrids out of fear.

In an effort to promote the adaptation of the DC Comics series, Netflix timed Sweet Tooth’s June 4 premiere with an advertorial on the weekend edition of USA Today. However, it seems the advertorial might be receiving more backlash than applause.

Copies of USA Today were available to purchase at newsstands, wrapped in a full, front-page advertorial.

At first glance, it doesn’t appear to be an advertisement to the reader. Instead, according to Gizmodo, the tabloid-style stories seem to be legitimate pieces about human-animal hybrids posing a national security risk to the US.

Is anyone talking about USA Today selling its front page to Netflix for Sweet Tooth? pic.twitter.com/1DGgdO13HT

— Adam Graham (@grahamorama) June 6, 2021

Various headlines were sensationalized to sound like actual news stories, such as “Hybrid babies born across the US: World reacts to new generation of half-human, half-animal children with both awe and concern,” and “General calls hybrids a threat to national security; Activists fight back.”

When readers flipped to the following page, the nature of the advertisement wasn’t completely clear either. Featuring pictures from the first episode of the series, more “news” accompanied the images, with hyper-realistic headlines like “Silver River Hospital reacts to hybrid pandemonium.”

While full-page, wrap-around advertorials are common features in weekend editions of newspapers, readers were confused by how little indication was given that the “news” was fake. It was likely one would have missed the one-word “ADVERTISEMENT” disclosure in small print.

Social media users found the advertorial a little too realistic, especially in the age of misinformation where journalists are tasked with weeding out fake news.

When contacted by Gizmodo, a spokesperson for USA Today said that “the campaign was clearly labeled an advertisement and adhered to our advertising guidelines and protocols.”

It remains to be seen if such hyperrealistic “news” advertorials will be a Netflix one-off, or would add to the already cluttered landscape, blurring the lines between journalism and misinformation.

[via Gizmodo, cover image via Netflix] http://www.designtaxi.com/news/414272/Netflix-Faces-Criticism-For-Misleading-Newspaper-Ad-With-Pages-Of-Fake-News/

Watch Barack & Michelle Obama’s Trailer For Their New Netflix Animated Series

[Click here to view the video in this article]


Video screenshot via Netflix

Many of us want to do better, but it’s not always apparent where to start. We The People, an animated series by former first couple Barack and Michelle Obama’s production company Higher Ground, aims to acquaint you with pressing topics without feeling overwhelmed.

The 10-episode musical series, touted as “a music event,” explores “the basics of rights and citizenship”—like civics and taxes—through animation and music.

Helping you get there is the work from talents like Lin-Manuel Miranda, Adam Lambert, Janelle Monáe, Daveed Diggs, and Bebe Rexha.

We The People streams on Netflix from July 4. Watch its vivid trailer below.

[via Mashable, video and cover image via Netflix] http://www.designtaxi.com/news/414222/Watch-Barack-Michelle-Obama-s-Trailer-For-Their-New-Netflix-Animated-Series/

Netflix’s ‘Black Mirror’ Is Now A Theme Park Attraction… What Could Go Wrong?

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Images via Thorpe Park

While it can be said that current circumstances are a little like a Black Mirror episode, there’s now a theme park ride that places your tech-heavy existential crisis in one compact space. Why not, right?

This week, the Black Mirror Labyrinth opened at Thorpe Park, which is described as the “most thrilling” theme park in the UK. The attraction is a dystopian maze with a plot in line with the Netflix Sci-Fi anthology series, and just like how the show delves into personal lives, the experience will feel like an isolated one.

You’ll start off with your photo being taken, whether you’re a willing participant or not. Right off the bat, the ride aims to intrude on your privacy and spike your anxiety levels, Cracked reports. You’ll then be introduced to an AI mastermind that wants to delete you from existence; the goal is to come out alive with the help of a mysterious hacker.

Thorpe Park has also hinted that Black Mirror Easter eggs have been scattered throughout the maze, waiting to be discovered.

“This twisted, sensory-defying maze puts you at the core of the Black Mirror universe and it wants to keep you there,” the theme park’s website describes. “Escape [it] or lose your mind trying.”

Honestly, what could possibly go wrong with this?

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A post shared by THORPE PARK Resort (@thorpeparkofficial)

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A post shared by THORPE PARK Resort (@thorpeparkofficial)

[via Cracked, images via Thorpe Park] http://www.designtaxi.com/news/414157/Netflix-s-Black-Mirror-Is-Now-A-Theme-Park-Attraction-What-Could-Go-Wrong/

Netflix Gaming Could Be Coming To Your Screens Next Year


Image via Natee Meepian / Shutterstock.com

This week, reports from Reuters and Axios have emerged about Netflix’s possible new gaming venture.

Although companies such as Google, Apple, Microsoft, and Nvidia have also entered a similar space, Netflix could pose some serious competition should its gaming service take off.

According to the reports, Netflix’s service could be a smaller version of the Apple Arcade, offering a selection of curated games for a fee.

Despite Netflix being a streaming service, chances are it will be exploring downloadable games first, before deciding to expand into streaming games, similar to the likes of Stadia. It has also been said that Netflix’s games will not have advertisements, thankfully.

While Netflix has yet to say if it will be producing its own games, most experts suggest that the content will come from third parties first.

The service is touted to be launching next year, and with its app being available on almost every device of the tech savvy, it is still unclear if the gaming service will be available on smartphones, desktops, or just smart televisions.

Could Netflix gaming shake up the market? We’ll have to wait and see.

[via TNW, cover image via Natee Meepian / Shutterstock.com] http://www.designtaxi.com/news/414136/Netflix-Gaming-Could-Be-Coming-To-Your-Screens-Next-Year/

Netflix Warning – You must be aware of this terrifying new scam

“Governments need to do more to educate the public about the risks they face and how they can protect themselves. “This problem will increase as …

Netflix Warning – You must be aware of this terrifying new scam

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Netflix releases free documentaries to watch on its YouTube channel

Netflix offers free educational content on YouTube: documentaries and series like Explaining, Our Planet and more. Netflix offers free educational …

Netflix releases free documentaries to watch on its YouTube channel

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Netflix and Instagram Join Forces to Promote Mental Health with New Weekly Live Series

How do we stay connected during social distancing? How do we manage anxiety and overwhelming thoughts introduced by these uncertain times? What does self care actually mean in the context of a global pandemic?

These are just a few of the questions that Netflix and Instagram are looking to tackle in a new partnership aimed to help their viewers address some of the concerns they may have amid the current health crisis. In a conversational, social-friendly setting, users can voice their struggles with sleeping, anxiety, and self-care, feel heard, and get answers during a time when feeling stuck is commonplace.

Wanna Talk About It?

COVID-19 has upended the lives of younger generations and adults in numerous ways from disrupting major life milestones including graduations, to presenting newfound concerns around financial stability and mental health, relationships, and job security. Navigating our new normal of social distancing and self-quarantining is an obstacle in itself, but added with a reorientation of how we routinely connect and relieve stress, many are in search of alternative sources for sharing what’s on their mind.

Starting today at 4pm PT/7 pm ET, the two are launching a weekly live series titled Wanna Talk About It? Featuring interviews with Netflix talent and mental health experts from the National Alliance on Mental Illness (NAMI), Mental Health America, The Trevor Project, Crisis Text Line and the American Foundation for Suicide Prevention, the episodes will aim to raise awareness and create a safe space for people seeking to address the challenges and questions streaming from these confusing and extraordinary times.

Participating in the effort are stars including Noah Centineo (To All the Boys I’ve Loved Before), Joey King (The Kissing Booth), Ross Butler and Aisha Boe (13 Reasons Why), Caleb McLaughlin (Stranger Things), Lana Condor (To All the Boys I’ve Loved Before), and Jerry Harris (Cheer). The first episode will include Centineo and Dr. Ken Duckworth, Chief Medical Officer, NAMI, and discuss ways we can practice self-care to stay mentally as well as physically healthy amid the pandemic.

Fueling Empathy & Community

Sixty-five percent of Instagram‘s audience is under 34 years of age, while Netflix is ranked the most popular video channel among teen users, even etching out YouTube in a recent study conducted by Piper Sandler.

With these stats in mind, the collaboration between the streaming and social giants makes a lot of sense, especially when considering Instagram’s latest focus on taking care of its users through experiments to hide total like counts, adding prompts on potentially offensive comments, and its ‘Restrict’ feature allowing usings to control who interacts with them and how.

From Facebook’s ‘Community Help’ update to Snapchat’s early release of ‘Here For You’ to Instagram’s release of a ‘Co-Watching’ feature and tease of allowing multiple participants to join an Instagram Live, platforms are showing a growing interest in helping contribute to positive mental health. In a pivotal moment for the industry, emphasis on creating shared understanding and experiences will continue to rise in importance and wield tremendous power in how younger generations on-ramp to social media.

Wanna Talk About It? will run every Thursday until May 14 on the @Netflix Instagram account.

The post Netflix and Instagram Join Forces to Promote Mental Health with New Weekly Live Series appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/04/netflix-and-instagram-join-forces-to-promote-mental-health-with-new-weekly-live-series/

Netflix introduces new rules and features for parents

Parents will be able to monitor what their children have watched on Netflix. The streaming giant is introducing a number of new parental control …

Netflix introduces new rules and features for parents

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

‘Netflix Party’ Browser Plugin Lets You Stream Shows With Friends In Real Time

Image via Horth Rasur / Shutterstock.com

The novel coronavirus outbreak has prompted many to stay at home to prevent the virus from spreading. As an attempt to keep people in touch during self-isolation, a new Google Chrome extension known as Netflix Party endeavors to reconnect friends on lockdown.

The plugin lets peers watch television shows and films on Netflix together, virtually, and serves as “a new way to watch Netflix with your friends online.”

The extension allows users to sync playbacks in order to watch and finish flicks with each other simultaneously. There is also a chatroom, along with a sidebar, to let you engage in real-time conversations while watching shows and movies.

To get started, everyone in your group has to download the extension, with one host setting up the “room” and sharing the invite link to the others. The add-on is not an official feature by Netflix, but a software backed up by a Patreon page.

However, it is only available on the Google Chrome browser at the moment, and will be free to those with a Netflix account, per TechRadar.

YOU GUYS https://t.co/4p9N6NxApj#AloneTogether pic.twitter.com/jWL7QzC3Yo

— Danielle Pruitt (@daniellenpruitt) March 17, 2020

[via Complex, cover image via Horth Rasur / Shutterstock.com] http://www.designtaxi.com/news/409096/Netflix-Party-Browser-Plugin-Lets-You-Stream-Shows-With-Friends-In-Real-Time/

Netflix’s Horny Tweet Inspires Brands To Deliver Their Most NSFW Sex Lines



Image via Bogdan Glisik / Shutterstock.com

Netflix has decided to put other brands to the test with their raunchiest comments. The streaming platform’s account posted a tweet, which read, “What’s something you can say during sex but also when you manage a brand Twitter account?”

This led to a plethora of replies from the Twitter accounts of various brands, leaving their users bewildered by the chain of NSFW comments.

Tech firm Ubisoft playfully responded with, “Ubisoft,” while competitor site Hulu joked, “Netflix and chill?”

Paramount Pictures also joined in with, “I’m not sure we want to touch this,” and makeup brand ColourPop Cosmetics sneakily replied, “Use your fingers for best results.” Gaming site cheekily commented, “Player [three] has entered.”

However, not everyone on the platform is pleased. One user tweeted, “911, the brands are at it again,” hinting at an immediate action to stop this atrocity.

The joke went a little off-track when IMDb tweeted, “The Mandalorian continues to dominate,” and Netflix responded, “more of a Baby Yoda lover myself.” It’s probably not the best idea to put the beloved Baby Yoda in a sexual context.

Scroll down for some thirsty one-liners from brands.

what’s something you can say during sex but also when you manage a brand twitter account?

— Netflix US (@netflix) December 5, 2019

netflix and chill?

— hulu (@hulu) December 5, 2019

Double tap.

— Instagram (@instagram) December 6, 2019

Haters will say it's Photoshopped… pic.twitter.com/OIISexKwEG

— Adobe Photoshop (@Photoshop) December 6, 2019

Use your fingers for best results 😉

— ColourPop Cosmetics (@ColourPopCo) December 6, 2019

I'm not sure we want to touch this.

— Paramount Network (@paramountnet) December 5, 2019

The Mandalorian continues to dominate

— IMDb (@IMDb) December 5, 2019

more of a Baby Yoda lover myself

— Netflix US (@netflix) December 5, 2019

Player 3 has entered.

— R Λ Z Ξ R (@Razer) December 6, 2019

"This is delicious"

— Aviation American Gin (@AviationGin) December 5, 2019

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Presenting: the best Twitter thread of 2019. Curated for your viewing pleasure. #CommentsByCelebs

A post shared by Comments By Celebs (@commentsbycelebs) on Dec 6, 2019 at 9:57am PST

911 the brands are at it again pic.twitter.com/xlHAN15Gcg

— peytøn (@peytnhaag) December 6, 2019

[via Ladbible, images via Bogdan Glisik / Shutterstock.com] http://www.designtaxi.com/news/407759/Netflix-s-Horny-Tweet-Inspires-Brands-To-Deliver-Their-Most-NSFW-Sex-Lines/

The Top 20 Business Transformations of the Last Decade

Netflix, Adobe, and Amazon top the list.
— Read on hbr.org/2019/09/the-top-20-business-transformations-of-the-last-decade

https://mikearmstrongnews.wordpress.com/2019/09/25/the-top-20-business-transformations-of-the-last-decade/

Tesla Teases an “Immersive, Cinematic” Streaming Experience for Netflix, YouTube

We’ve all been plagued by a long wait in a car, be it waiting in a pickup line for our kids or for a friend to complete an errand. We’re accustomed to passing that time on our phones or with a book. But before too long, Tesla’s Elon Musk says we’ll be able to catch up on our shows and stream…from the driver’s seat.

In a pair of tweets late last week, Musk let slip that newer Tesla models could come with the ability to stream from Netflix and YouTube to the screen in the center console, a screen that already allows for the playing of games to fill the aforementioned wait time- Fallout Shelter, chess, and a few classic Atari games included. To answer your next question: these features can only be accessed while the car is in park, allowing the steering wheel to be used as a controller. Viewing while in motion, Musk says, will only be available once self-driving cars are approved by regulators.

Even the prospect of being able to use the center console screen to watch TV while stopped may be attractive for some consumers, though Engadget concedes that the feature alone likely won’t be enough to turn previously uninterested consumers toward Tesla. Further, I wonder if there will be ways to enable audio for streaming videos that don’t require video to be enjoyed, e.g. comedy specials or long music compilations. But in any case, the timeline on Musk’s latest announced feature is unclear, so it’s hard to know when we’ll need to start worrying about its details.

And there are a number of details to include in those worries, even once self-driving cars are introduced. An “immersive, cinematic feel” like Musk is proposing could be attractive to passengers of these vehicles, but even in testing a driver is required in case of emergency or malfunction. Should that person be distracted, it could spell disaster—as was the case for a 2017 test journey, in which the test driver was distracted…by Hulu. Ideally, by the time this feature rolls out, Musk and Tesla will have addressed these challenges, paving the way for drivers to watch safely from the comfort of their driver’s seat.

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WATCH THE SMWLDN 2019 PROMO

The post Tesla Teases an “Immersive, Cinematic” Streaming Experience for Netflix, YouTube appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/07/tesla-teases-an-immersive-cinematic-streaming-experience-for-netflix-youtube/

Tesla Teases an “Immersive, Cinematic” Streaming Experience for Netflix, YouTube

We’ve all been plagued by a long wait in a car, be it waiting in a pickup line for our kids or for a friend to complete an errand. We’re accustomed to passing that time on our phones or with a book. But before too long, Tesla’s Elon Musk says we’ll be able to catch up on our shows and stream…from the driver’s seat.

In a pair of tweets late last week, Musk let slip that newer Tesla models could come with the ability to stream from Netflix and YouTube to the screen in the center console, a screen that already allows for the playing of games to fill the aforementioned wait time- Fallout Shelter, chess, and a few classic Atari games included. To answer your next question: these features can only be accessed while the car is in park, allowing the steering wheel to be used as a controller. Viewing while in motion, Musk says, will only be available once self-driving cars are approved by regulators.

Even the prospect of being able to use the center console screen to watch TV while stopped may be attractive for some consumers, though Engadget concedes that the feature alone likely won’t be enough to turn previously uninterested consumers toward Tesla. Further, I wonder if there will be ways to enable audio for streaming videos that don’t require video to be enjoyed, e.g. comedy specials or long music compilations. But in any case, the timeline on Musk’s latest announced feature is unclear, so it’s hard to know when we’ll need to start worrying about its details.

And there are a number of details to include in those worries, even once self-driving cars are introduced. An “immersive, cinematic feel” like Musk is proposing could be attractive to passengers of these vehicles, but even in testing a driver is required in case of emergency or malfunction. Should that person be distracted, it could spell disaster—as was the case for a 2017 test journey, in which the test driver was distracted…by Hulu. Ideally, by the time this feature rolls out, Musk and Tesla will have addressed these challenges, paving the way for drivers to watch safely from the comfort of their driver’s seat.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH THE SMWLDN 2019 PROMO

The post Tesla Teases an “Immersive, Cinematic” Streaming Experience for Netflix, YouTube appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/07/tesla-teases-an-immersive-cinematic-streaming-experience-for-netflix-youtube/