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Mike Armstrong Media

Mike Armstrong Media

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

The Premier League has decided to postpone all matches until the 3rd of April due to Coronavirus

Premier League News from the Guardian:

Following a Friday morning meeting between all 20 clubs. “It was unanimously decided to suspend the Premier League with the intention of returning on 4 April, subject to medical advice and conditions at the time,” reads a statement.

The Premier League’s chief executive, Richard Masters, describes this is an “unprecedented sitaution” and adds: “Above all, we wish Mikel Arteta and Callum Hudson-Odoi speedy recoveries, and everyone else affected by Covid-19. In this unprecedented situation, we are working closely with our clubs, Government, The FA and EFL and can reassure everyone the health and welfare of players, staff and supporters are our priority.

Despite the challenges, it is the Premier League’s aim to reschedule the displaced fixtures, including those played by academy sides, when it is safe to do so. In this fast-moving environment, further updates will be provided when appropriate.”

Find out more and keep an eye on any updates here.

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Facebook’s Testing a New Option to Cross-Post Facebook Stories to Instagram

Facebook is testing an option which would enable you to share your Facebook Stories to Instagram.

https://www.socialmediatoday.com/news/facebooks-testing-a-new-option-to-cross-post-facebook-stories-to-instagram/573771/

Twitter Provides Key Tips for More Effective Tweet Copy

Twitter's Joe Wadlington is back with some more simple, effective tweet copy tips.

https://www.socialmediatoday.com/news/twitter-provides-key-tips-for-more-effective-tweet-copy/573759/

Battling coronavirus-misinformation in the age of social media…

Public health professionals trying to provide the nation with facts about the spread of coronavirus are battling a wave of misinformation, as they wrestle with the first major British health crisis of the smartphone era.

Officials are providing regular updates to the media on the spread of the infection, but at the same time half-truths about the best way to treat the illness are already going viral on WhatsApp and other messaging services.

Some are suggesting dubious herbal remedies, while one viral message – which claims to be advice from an uncle who is a Chinese doctor – mixes standard best practice with unverified claims about how best to kill the germs.

While the inherently private nature of WhatsApp makes it hard to track the spread of such material or judge how many people are reading it, some of the posts seen by the Guardian use the standard language of internet chain letters and urge people to forward the advice to friends and family – circumventing the official health communications in the same manner that has allowed anti-vaccination movements to flourish online.

Prof David Harper, a former chief scientist at the Department of Health, said the UK’s established communications strategy for a public health crisis is to have a trusted medical figure rather than a politician deliver regular updates to the public.

He said this approach worked well during the 2009 influenza pandemic: “It was decided early on that the designated person would be very visible even if there was very little to say. If no one is saying anything then it becomes a cause of concern. It’s much better to be visible and be seen by the public, even if it’s just to repeat what’s been said or say there’s not been much change.”

For more on this article or other news please follow the link.

Mike Armstrong Media

Mike Armstrong Media

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Google’s 200+ Ranking Factors: The Complete List as of 2020

Interesting Article on Google Search Engine Ranking Factors as of 2020. Great read for those looking for SEO Tips are ways to improve their websites’ internet page rankings:

You might already know that Google uses over 200 ranking factors in their search engine algorithm…

But what are they?

Well, you are in for a treat because I’ve put together a complete list.

Some Factors are proven.

Some Factors are controversial.

Others Factors are SEO speculation.

But they are all here.

And the search ranking factors were recently updated. The entire 200 Google Ranking Factors list is updated for 2020.

Let’s dive right in.

The 200 Google Search Engine Factors are split in to the following 10 Sections:

Domain SEO Factors
Page-Level SEO Factors
Site-Level SEO Factors
Backlink SEO Factors
User Interaction Factors
Special Google Algorithm Rules
Brand Signals
On-Site Webspam Factors
Off-Site Webspam Factors

Domain SEO Factors

1. Domain Age:

Google’s Matt Cutts states that:

“The difference between a domain that’s six months old versus one year old is really not that big at all.”
In other words, they do use domain age. But it’s not that important. There is much more of a difference between a domain that 10 years old versus one that is just 6 months old though.

2. Keyword Appears in Top Level Domain:

Having a keyword in your domain name doesn’t give you the SEO boost that it used to. But it still acts as a relevancy signal for your page SEO.

3. Keyword As First Word in Domain:

A domain that starts with their target keyword has an SEO edge over sites that either don’t have that keyword in their domain (or have the keyword in the middle or end of their domain).

4. Domain registration length:

A Google patent states:

“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.”

5. Keyword in Subdomain:

Moz’s SEO expert panel agrees that a keyword appearing in the subdomain of a website can boost your search engine rankings.

6. Domain History:

A site with volatile ownership or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain. Or, in certain cases, a penalised domain may carry the penalty over to the new domain owner.

7. Exact Match Domain:

Exact Match Domains may still give you a slight SEO edge. But if your EMD happens to be a low-quality site, it’s vulnerable to the EMD update.

8. Public vs. Private WhoIs:

Private WhoIs information may be a sign of “something to hide”. Googler Matt Cutts is quoted as stating:

“…When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”

9. Penalised WhoIs Owner:

If Google identifies a particular person as a spammer it makes sense that they would scrutinise other sites owned by that person.

10. Country TLD extension:

Having a Country Code Top Level Domain (.cn, .pt, .ca) can help the site rank for that particular country… but it can limit the site’s ability to rank globally.

Page-Level SEO Factors

11. Keyword in Title Tag:

Although not as important as it once was, your title tag remains an important on-page SEO ranking signal.

12. Title Tag Starts with Keyword:

According to Moz , title tags that starts with a keyword tend to perform better in search engine rankings than title tags with the keyword towards the end of the tag.

13. Keyword in Description Tag:

Google doesn’t use the meta description tag as a direct page ranking signal. However, your description tag can impact click-through-rate, which is a key SEO ranking factor.

14. Keyword Appears in H1 Tag (main page title):

H1 tags are a “second title tag”. Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from one correlation study:

15. TF-IDF:

A fancy way of saying: “How often does a certain word appear in a document?”. The more often that word appears on a page, the more likely it is that the page is about that word. Google likely uses a sophisticated version of TF-IDF.

16. Content Length:

Content with more words can cover a wider breadth and are likely preferable in the algorithm compared to shorter, superficial articles. Indeed, one recent ranking factors industry study found that content length correlated with SERP position.

17. Table of Contents:

Using a linked table of contents can help Google better understand your page’s content. It can also result in sitelinks:

18. Keyword Density:

Although not as important as it once was, Google may use it to determine the topic of a webpage. But going overboard can hurt your Search Engine page ranking.

19. Latent Semantic Indexing Keywords in Content (LSI):

LSI keywords help search engines extract meaning from words that have more than one meaning (for example: Apple the computer company vs. Apple the fruit). The presence/absence of LSI probably also acts as a content quality signal.

20. LSI Keywords in Title and Description Tags:

As with webpage content, LSI keywords in page meta tags probably help Google discern between words with multiple potential meanings. May also act as a relevancy signal.

21. Page Covers Topic In-Depth:

There’s a known correlation between depth of topic coverage and Google rankings.

Therefore, pages that cover every angle likely have an edge vs. pages that only cover a topic partially.

22. Page Loading Speed via HTML:

Both Google and Bing use page speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on your page’s HTML code.

23. Page Loading Speed via Chrome:

Google also uses Chrome user data to get a better handle on a page’s loading time. That way, they can measure how quickly a page actually loads to users.

24. Use of AMP:

While not a direct Google ranking factor, AMP may be a requirement to rank in the mobile version of the Google News Carousel.

25. Entity Match:

Does a page’s content match the “entity” that a user is searching for? If so, that page may get a rankings boost for that keyword.

26. Google Hummingbird:

This “algorithm change” helped Google go beyond keywords. Thanks to Hummingbird, Google can now better understand the topic of a webpage.

27. Duplicate Content:

Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility.

28. Rel=Canonical:

When used properly, use of this tag may prevent Google from penalising your site for duplicate content.

29. Image Optimisation:

Images send search engines important relevancy signals through their file name, alt text, title, description and caption. Not keyword describing your images can affect your page rank.

30. Content Recency:

Google Caffeine update favors recently published or updated content, especially for time-sensitive searches.

Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages:

31. Magnitude of Content Updates:

The significance of edits and changes also serves as a freshness factor.

Adding or removing entire sections is more significant than switching around the order of a few words or fixing a typo.

32. Historical Page Updates:

How often has the page been updated over time?

Daily, weekly, every 5 years? Frequency of page updates also play a role in freshness.

33. Keyword Prominence:

Having a keyword appear in the first 100 words of a page’s content is correlated to first page Google rankings.

34. Keyword in H2, H3 Tags:

Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. In fact, Googler John Mueller states:

“These heading tags in HTML help us to understand the structure of the page.”

35. Outbound Link Quality:

Many SEOs think that linking out to authority sites helps send trust signals to Google. And this is backed up by a recent industry study.

36. Outbound Link Theme:

According to The Hillop Algorithm, Google may use the content of the pages you link to as a relevancy signal.

For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile.

37. Grammar and Spelling:

Proper grammar and spelling is a quality signal, although Cutts gave mixed messages a few years back on whether or not this was important.

38. Syndicated Content:

Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well… or may not get indexed at all.

39. Mobile-Friendly Update:

Often referred to as “Mobilegeddon“, this update rewarded pages that were properly optimised for mobile devices.

40. Mobile Usability of your web content:

Websites that mobile users can easily use may have an edge in Google’s “Mobile-first Index”.

41. “Hidden” Content on Mobile: Hidden content on mobile devices may not get indexed (or may not be weighed as heavily) vs. fully visible content.

However, a Googler recently stated that hidden content is OK. But also said that in the same video, “…if it’s critical content it should be visible…”.

42. Helpful “Supplementary Content”:

According to a now-public Google Rater Guidelines Document, helpful supplementary content is an indicator of a page’s quality (and therefore, Google ranking).

Examples include currency converters, loan interest calculators and interactive recipes.

43. Content Hidden Behind Tabs on a web page:

Do users need to click on a tab to reveal some of the content on your page? If so, Google has said that this content “may not be indexed”.

44. Number of Outbound Links:

Too many dofollow OBLs can “leak” PageRank, which can hurt that page’s rankings.

45. Multimedia Content:

Images, videos and other multimedia elements may act as a content quality signal. For example, one industry study found a correlation between multimedia and rankings:

46. Number of Internal Links Pointing to Web Page:

The number of internal links to a page indicates its importance relative to other pages on the site (more internal links=more important).

47. Quality of Internal Links Pointing to a Web Page:

Internal links from authoritative pages on domain have a stronger effect than pages with no or low PageRank.

48. Broken Links:

Having too many broken links on a page may be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality.

49. Reading Level:

There’s no doubt that Google estimates the reading level of webpages. In fact, Google used to give you reading level stats:

But what they do with that information is up for debate. Some say that a basic reading level will help you rank better because it will appeal to the masses. But others associate a basic reading level with content mills like Ezine Articles.

50. Affiliate Links:

Affiliate links themselves probably won’t hurt your rankings. But if you have too many, Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a “thin affiliate site“.

51. HTML errors/W3C validation:

Lots of HTML errors or sloppy coding may be a sign of a poor quality site. While controversial, many in SEO think that a well-coded page is used as a quality signal.

52. Domain Authority:

All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority.

53. Page’s PageRank:

Not perfectly correlated. But pages with lots of authority tend to outrank pages without much link authority.

54. URL Length:

Excessively long URLs may hurt a page’s search engine visibility.

In fact, several industry studies have found that short URLs tend to have a slight edge in Google’s search results.

55. URL Path:

A page closer to the homepage may get a slight authority boost vs. pages buried deep down in a site’s architecture.

56. Human Editors:

Although never confirmed, Google has filed a patent for a system that allows human editors to influence the SERPs.

57. Page Category:

The category the page appears on is a relevancy signal. A page that’s part of a closely related category may get a relevancy boost compared to a page that’s filed under an unrelated category.

58. WordPress Tags:

Tags are WordPress-specific relevancy signal. According to Yoast.com:

“The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other.”

59. Keyword in URL:

Another relevancy signal. A Google rep recently called this “a very small ranking factor“. But a ranking factor nontheless.

60. URL String:

The categories in the URL string are read by Google and may provide a thematic signal to what a page is about:

61. References and Sources:

Citing references and sources, like research papers do, may be a sign of quality. The Google Quality Guidelines states that reviewers should keep an eye out for sources when looking at certain pages:

“This is a topic where expertise and/or authoritative sources are important…”.

However, Google has denied that they use external links as a ranking signal.

62. Bullets and Numbered Lists:

Bullets and numbered lists help break up your content for readers, making them more user friendly.

Google likely agrees and may prefer content with bullets and numbers.

63. Priority of a Page in your web Sitemap:

The priority a page is given via the sitemap.xml file may influence the ranking of that page.

64. Too Many Outbound Links:

Straight from the aforementioned Quality rater document:

“Some pages have way, way too many links, obscuring the page and distracting from the Main Content.”

65. UX Signals From Other Keywords Page Ranks For:

If the page ranks for several other keywords, it may give Google an internal sign of quality.

In fact, Google’s recent “How Search Works” report states:

“We look for sites that many users seem to value for similar queries.”

66. Page Age:

Although Google prefers fresh content, an older page that’s regularly updated may outperform a newer page.

67. User Friendly Layout:

Citing the Google Quality Guidelines Document yet again:

“The page layout on highest quality pages makes the Main Content immediately visible.”

68. Parked Domains:

A Google update in December of 2011 decreased search visibility of parked domains.

69. Useful Content:

As pointed out by Backlinko reader Jared Carrizales, Google may distinguish between “quality” and “useful” content.

Site-Level Factors

70. Content Provides Value and Unique Insights:

Google has stated that they are happy to penalise websites that don’t bring anything new or useful to the table, especially thin affiliate sites.

71. Contact Us Page:

The aforementioned Google Quality Document states that they prefer sites with an “appropriate amount of contact information”. Make sure that your contact information matches your whois info.

72. Domain Trust/TrustRank: Many SEOs believe that “TrustRank” is a massively important ranking factor.

And a Google Patent titled “Search result ranking based on trust”, seems to back this up.

73. Site Architecture:

A well put-together site architecture (for example, a silo structure) helps Google thematically organise your content. It can also helps Googlebot access and index all of your site’s pages.

74. Site Updates:

Many SEOs believe that website updates — and especially when new content is added to the site — works a site-wide freshness factor.

Although Google has recently denied that they use “publishing frequency” in their algorithm.

75. Presence of Sitemap:

A sitemap helps search engines index your pages easier and more thoroughly, improving visibility.

However, Google recently stated that HTML sitemaps aren’t “useful” for SEO.

76. Site Uptime:

Lots of downtime from site maintenance or server issues may hurt your rankings (and can even result in deindexing if not corrected).

77. Server Location:

Server location influences where your site ranks in different geographical regions (source).

Especially important for geo-specific searches.

78. SSL Certificate: Google has confirmed that they use HTTPS as a ranking signal.

According to Google, however, HTTPS only acts as a “tiebreaker“.

79. Terms of Service and Privacy Pages:

These two pages help tell Google that a site is a trustworthy member of the internet. They may also help improve your site’s E-A-T.

80. Duplicate Meta Information On-Site:

Duplicate meta information across your site may bring down all of your page’s visibility.

81. Breadcrumb Navigation:

This is a style of user-friendly site-architecture that helps users (and search engines) know where they are on a site:

Google states that: “Google Search uses breadcrumb markup in the body of a web page to categorise the information from the page in search results.”

82. Mobile Optimised:

With more than half of all searches done from mobile devices, Google wants to see that your site is optimised for mobile users.

In fact, Google now penalises websites that aren’t mobile friendly.

83. YouTube:

There’s no doubt that YouTube videos are given preferential treatment in the SERPs (probably because Google owns it ):

In fact, Search Engine Land found that YouTube.com traffic increased significantly after Google Panda.

84. Site Usability:

A site that’s difficult to use or to navigate can hurt rankings indirectly by reducing time on site, pages viewed and bounce rate (in other words, RankBrain ranking factors).

85. Use of Google Analytics and Google Search Console:

Some think that having these two programs installed on your site can improve your page’s indexing. They may also directly influence rankings by giving Google more data to work with (ie. more accurate bounce rate, whether or not you get referral traffic from your backlinks etc.).

That said, Google has denied this as a myth.

86. User reviews/Site reputation:

A site’s reputation on sites like Yelp.com likely play an important role in Google’s algorithm. Google even posted a rarely candid outline of how they use online reviews after one site was caught ripping off customers in an effort to get press and links.

Backlink SEO Ranking Factors

87. Linking Domain Age:

Backlinks from aged domains may be more powerful than new domains.

88. # of Linking Root Domains:

The number of referring domains is one of the most important ranking factors in Google’s algorithm, as you can see from this industry study of 1 million Google Search results.

89. # of Links from Separate C-Class IPs:

Links from separate class-c IP addresses suggest a wider breadth of sites linking to you, which can help with rankings.

90. # of Linking Pages:

The total number of linking pages — even from the same domain — has an impact on rankings.

91. Backlink Anchor Text: As noted in this description of Google’s original algorithm:

“First, anchors often provide more accurate descriptions of web pages than the pages themselves.”

Obviously, anchor text is less important than before (and, when over-optimised, work as a webspam signal). But keyword-rich anchor text still sends a strong relevancy signal in small doses.

92. Alt Tag (for Image Links):

Alt text acts as anchor text for images.

93. Links from .edu or .gov Domains: Matt Cutts has stated that TLD doesn’t factor into a site’s importance. And Google has said they “ignore” lots of Edu links. However, that doesn’t stop SEOs from thinking that there’s a special place in the algorithm for .gov and .edu TLDs.

94. Authority of Linking Page:

The authority (PageRank) of the referring page has been an extremely important ranking factor since Google’s early days and still is.

95. Authority of Linking Domain:

The referring domain’s authority may play an independent role in a link’s value.

96. Links From Competitors:

Links from other pages ranking in the same SERP may be more valuable to a page’s ranking for that particular keyword.

97. Links from “Expected” Websites:

Although speculative, some SEOs believe that Google won’t fully trust your website until you get linked to from a set of “expected” sites in your industry.

98. Links from Bad Neighborhoods:

Links from so-called “bad neighborhoods” may hurt your site.

99. Guest Posts:

Although links from guest posts still pass value, they likely aren’t as powerful as true editorial links (plus, “large-scale” guest posting can get your site into trouble).

100. Links From Ads:

According to Google, links from ads should be nofollowed. However, it’s likely that Google is able to identify and filter out followed links from ads.

101. Homepage Authority:

Links to a referring page’s homepage may play special importance in evaluating a site’s — and therefore a link’s — weight.

102. Nofollow Links:

This is one of the most controversial topics in SEO. Google’s official word on the matter is:

“In general, we don’t follow them.”
Which suggests that they do… at least in certain cases. Having a certain % of nofollow links may also indicate a natural vs. unnatural link profile.

103. Diversity of Link Types:

Having an unnaturally large percentage of your links coming from a single source (ie. forum profiles, blog comments) may be a sign of webspam. On the other hand, links from diverse sources is a sign of a natural link profile.

104. “Sponsored” or “UGC” Tags:

Links tagged as “rel=sponsored” or “rel=UGC” are treated differently than normal “followed” or rel=nofollow links.

105. Contextual Links:

Links embedded inside a page’s content are considered more powerful than links on an empty page or found elsewhere on the page.

106. Excessive 301 Redirects to Page:

Backlinks coming from 301 redirects dilute some PageRank, according to a Webmaster Help Video.

107. Internal Link Anchor Text:

Internal link anchor text is another relevancy signal. That said, internal links likely have much less weight than anchor text coming from external sites.

108. Link Title Attribution:

The link title (the text that appears when you hover over a link) may also be used as a weak relevancy signal.

109. Country TLD of Referring Domain:

Getting links from country-specific top level domain extensions (.de, .cn, .co.uk) may help you rank better in that country.

110. Link Location In Content:

Links in the beginning of a piece of content may carry slightly more weight than links placed at the end of the content.

111. Link Location on Page:

Where a link appears on a page is important. Generally, a link embedded in a page’s content is more powerful than a link in the footer or sidebar area.

112. Linking Domain Relevancy:

A back link from a site in a similar niche is significantly more powerful than a link from a completely unrelated site.

113. Page-Level Relevancy:

A back link from a relevant page also passes more value.

114. Keyword in Title:

Google gives extra love to links from pages that contain your page’s keyword in the title (“Experts linking to experts”.)

115. Positive Link Velocity:

A site with positive link velocity usually gets a SERP boost as it shows your site is increasing in popularity.

116. Negative Link Velocity:

On the flip side, a negative link velocity can significantly reduce rankings as it’s a signal of decreasing popularity.

117. Links from “Hub” Pages:

The Hilltop Algorithm suggests that getting links from pages that are considered top resources (or hubs) on a certain topic are given special treatment.

118. Link from Authority Sites:

A link from a site considered an “authority site” likely pass more juice than a link from a small, relatively unknown site.

119. Linked to as Wikipedia Source:

Although the links are nofollow, many think that getting a link from Wikipedia gives you a little added trust and authority in the eyes of search engines.

120. Co-Occurrences:

The words that tend to appear around your backlinks helps tell Google what that page is about.

121. Backlink Age:

According to a Google patent, older links have more ranking power than newly minted backlinks.

122. Links from Real Sites vs. “Splogs”:

Due to the proliferation of blog networks, Google probably gives more weight to links coming from “real sites” than from fake blogs. They likely use brand and user-interaction signals to distinguish between the two.

123. Natural Link Profile:

A site with a “natural” link profile is going to rank highly and be more durable to updates than one that has obviously used black hat strategies to build links.

124. Reciprocal Links:

Google’s Link Schemes page lists “Excessive link exchanging” as a link scheme to avoid.

125. User Generated Content Links:

Google can identify UGC vs. content published by the actual site owner. For example, they know that a link from the official WordPress.com blog is very different than a link from besttoasterreviews.wordpress.com.

126. Links from 301:

Links from 301 redirects may lose a little bit of juice compared to a direct link. However, Matt Cutts says that a 301s are similar to direct links

127. Schema.org Usage:

Pages that support microformats may rank above pages without it. This may be a direct boost or the fact that pages with microformatting have a higher SERP CTR:

128. TrustRank of Linking Site:

The trustworthiness of the site linking to you determines how much “TrustRank” gets passed on to you.

129. Number of Outbound Links on a Web Page:

PageRank is finite. A link on a page with hundreds of external links passes less PageRank than a page with a handful of outbound links.

130. Forum Links:

Because of industrial-level spamming, Google may significantly devalue links from forums.

131. Word Count of Linking Content:

A link from a 1000-word post is usually more valuable than a link inside of a 25-word snippet.

132. Quality of Linking Content:

Links from poorly written or spun content don’t pass as much value as links from well-written, content.

133. Sitewide Links:

Matt Cutts has confirmed that sitewide links are “compressed” to count as a single link.

User Interaction Ranking Factors

134. RankBrain:

RankBrain is Google’s AI algorithm. Many believe that its main purpose is to measure how users interact with the search results (and rank the results accordingly).

135. Organic Click Through Rate for a Keyword:

According to Google, pages that get clicked more in CTR may get a SERP boost for that particular keyword.

136. Organic CTR for All Keywords:

A site’s organic CTR for all keywords it ranks for may be a human-based, user interaction signal (in other words, a “Quality Score” for the organic results).

137. Website Bounce Rate:

Not everyone in SEO agrees bounce rate matters, but it may be a way of Google to use their users as quality testers (after all, pages with a high bounce rate probably aren’t a great result for that keyword). Also, a recent study by SEMRush found a correlation between bounce rate and Google rankings.

138. Direct Web Traffic:

It’s confirmed that Google uses data from Google Chrome to determine how many people visit site (and how often). Sites with lots of direct traffic are likely higher quality sites vs. sites that get very little direct traffic. In fact, the SEMRush study I just cited found a significant correlation between direct traffic and Google rankings.

139. Repeat Website Traffic:

Websites with repeat visitors may get a Google ranking boost.

140. Pogosticking:

“Pogosticking” is a special type of bounce. In this case, the user clicks on other search results in an attempt to find the answer to their query.

Results that people Pogostick from may get a significantly rankings drop.

141. Blocked Sites:

Google has discontinued this feature in Chrome. However, Panda used this feature as a quality signal. So Google may still use a variation of it.

142. Chrome Bookmarks:

We know that Google collects Chrome browser usage data. Pages that get bookmarked in Chrome might get a boost.

143. Number of Comments:

Pages with lots of comments may be a signal of user-interaction and quality. In fact, one Googler said comments can help “a lot” with rankings.

144. Dwell Time:

Google pays very close attention to “dwell time“: how long people spend on your page when coming from a Google search.

This is also sometimes referred to as “long clicks vs short clicks”. In short: Google measures how long Google searchers spend on your page. The longer time spent, the better.

Special Google Algorithm Rules

145. Query Deserves Freshness:

Google gives newer pages a boost for certain searches.

146. Query Deserves Diversity:

Google may add diversity to a SERP for ambiguous keywords, such as “Ted”, “WWF” or “ruby”.

147. User Browsing History:

You’ve probably noticed this yourself: websites that you visit frequently get a SERP b oost for your searches.

148. User Search History:

Search chain influence search results for later searches.

For example, if you search for “reviews” then search for “toasters”, Google is more likely to rank toaster review sites higher in the SERPs.

149. Featured Snippets:

According to an SEMRush study, Google chooses Featured Snippets content based on a combination of content length, formatting, page authority and HTTPs usage.

150. Geo Targeting:

Google gives preference to sites with a local server IP and country-specific domain name extension.

151. Safe Search:

Search results with curse words or adult content won’t appear for people with Safe Search turned on.

152. Google+ Circles:

Even though Google+ is soon to be dead, Google still shows higher results for authors and sites that you’ve added to your Google Plus Circles.

153. “YMYL” Keywords:

Google has higher content quality standards for “Your Money or Your Life” keywords.

154. DMCA Complaints:

Google “downranks” pages with legitimate DMCA complaints.

155. Domain Diversity:

The so-called “Bigfoot Update” supposedly added more domains to each SERP page.

156. Transactional Searches:

Google sometimes displays different results for shopping-related keywords, like flight searches.

157. Local Searches:

For local searches, Google often places local results above the “normal” organic SERPs.

158. Top Stories box:

Certain keywords trigger a Top Stories box:

159. Big Brand Preference:

After the Vince Update, Google began giving big brands a boost for certain keywords.

160. Shopping Results:

Google sometimes displays Google Shopping results in organic SERPs:

161. Image Results:

Google images sometimes appear in the normal, organic search results.

162. Easter Egg Results:

Google has a dozen or so Easter Egg results. For example, when you search for “Atari Breakout” in Google image search, the search results turn into a playable game (!). Shout out to Victor Pan for this one.

163. Single Site Results for Brands:

Domain or brand-oriented keywords bring up several results from the same site.

164. Payday Loans Update:

This is a special algorithm designed to clean up “very spammy queries“.

Brand Signals

165. Brand Name Anchor Text:

Branded anchor text is a simple — but strong — brand signal.

166. Branded Searches:

People search for brands. If people search for your brand in Google, this shows Google that your site is a real brand.

167. Brand + Keyword Searches:

Do people search for a specific keyword along with your brand (for example: “Backlinko Google ranking factors” or “Backlinko SEO”)? If so, Google may give you a rankings boost when people search for the non-branded version of that keyword in Google.

168. Website Has Facebook Page and Likes:

Brands tend to have Facebook pages with lots of likes.

169. Website has Twitter Profile with Followers:

Twitter profiles with a lot of followers signals a popular brand.

170. Official Linkedin Company Page:

Most real businesses have company Linkedin pages.

171. Known Authorship:

In February 2013, Google CEO Eric Schmidt famously claimed:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”

172. Legitimacy of Social Media Accounts:

A social media account with 10,000 followers and 2 posts is probably interpreted a lot differently than another 10,000-follower strong account with lots of interaction. In fact, Google filed a patent for determining whether or not social media accounts were real or fake.

173. Brand Mentions on Top Stories:

Really big brands get mentioned on Top Stories sites all the time. In fact, some brands even have a feed of news from their own website, on the first page:

174. Unlinked Brand Mentions:

Brands get mentioned without getting linked to. Google likely looks at non-hyperlinked brand mentions as a brand signal.

175. Brick and Mortar Location:

Real businesses have offices. It’s possible that Google fishes for location-data to determine whether or not a site is a big brand.

On-Site Webspam Factors

176. Panda Penalty:

Websites with low-quality content (particularly content farms) are less visible in search after getting hit by a Panda penalty.

177. Links to Bad Neighbourhoods:

Linking out to “bad neighborhoods” — like spammy pharmacy or payday loan websites — may hurt your search visibility.

178. Redirects:

Sneaky redirects is a big no-no. If caught, it can get a website not just penalised, but de-indexed.

179. Popups or “Distracting Ads”:

The official Google Rater Guidelines Document says that popups and distracting ads is a sign of a low-quality website.

180. Interstitial Popups:

Google may penalise websites that display full page “interstitial” popups to mobile users.

181. Site Over-Optimisation:

Yes, Google does penalise people for over-optimising their site. This includes: keyword stuffing, header tag stuffing, excessive keyword decoration.

182. Gibberish Content:

A Google Patent outlines how Google can identify “gibberish” content, which is helpful for filtering out spun or auto-generated content from their index.

183. Doorway Pages:

Google wants the page you show to Google to be the page that user ultimately see. If your page redirects people to another page, that’s a “Doorway Page”. Needless to say, Google doesn’t like websites that use Doorway Pages.

184. Ads Above the Fold:

The “Page Layout Algorithm” penalises websites with lots of ads (and not much content) above the fold.

185. Hiding Affiliate Links:

Going too far when trying to hide affiliate links (especially with cloaking) can bring on a penalty.

186. Fred:

A nickname given to a series of Google updates starting in 2017. According to Search Engine Land, Fred “targets low-value content sites that put revenue above helping their users.”

187. Affiliate Sites:

It’s no secret that Google isn’t the biggest fan of affiliates. And many think that sites that monetise with affiliate programs are put under extra scrutiny.

188. Autogenerated Content:

Google understandably hates autogenerated content. If they suspect that your site’s pumping out computer-generated content, it could result in a penalty or de-indexing.

189. Excess PageRank Sculpting:

Going too far with PageRank sculpting — by nofollowing all outbound links — may be a sign of gaming the system.

190. IP Address Flagged as Spam:

If your server’s IP address is flagged for spam, it may affect all websites on that server.

191. Meta Tag Spamming: Keyword stuffing can also happen in meta tags. If Google thinks you’re adding keywords to your title and description tags in an effort to game the algo, they may hit your site with a penalty.

Off-Site Webspam Factors

192. Hacked Site:

If your site gets hacked it can get dropped from the search results. In fact, Search Engine Land was completed deindexed after Google thought it had been hacked.

193. Unnatural Influx of Links:

A sudden (and unnatural) influx of links is a sure-fire sign of phony links.

194. Penguin Penalty:

Websites that were hit by Google Penguin are significantly less visible in search. Although, apparently, Penguin now focuses more on filtering out bad links vs. penalising entire websites.

195. Link Profile with High % of Low Quality Links:

Lots of links from sources commonly used by black hat SEOs (like blog comments and forum profiles) may be a sign of gaming the system.

196. Links From Unrelated Websites:

A high-percentage of backlinks from topically-unrelated sites can increase the odds of a manual penalty.

197. Unnatural Links Warning:

Google has sent out thousands of “Google Search Console notice of detected unnatural links” messages. This usually precedes a ranking drop, although not 100% of the time.

198. Low-Quality Directory Links:

According to Google, backlinks from low-quality directories can lead to a penalty.

199. Widget Links:

Google frowns on links that are automatically generated when user embeds a “widget” on their site.

200. Links from the Same Class C IP:

Getting an unnatural amount of links from sites on the same server IP may help Google determine that your links are coming from a blog network.

201. “Poison” Anchor Text:

Having “poison” anchor text (especially pharmacy keywords) pointed to your website may be a sign of spam or a hacked site. Either way, it can hurt your website’s ranking.

202. Unnatural Link Spike:

A 2013 Google Patent describes how Google can identify whether or not an influx of links to a page is legitimate. Those unnatural links may become devalued.

203. Links From Articles and Press Releases:

Articles directories and press releases has been abused to the point that Google now considers these two link building strategies a “link scheme” in many cases.

204. Manual Actions:

There are several types of these, but most are related to black hat link building.

205. Selling Links:

Getting caught selling links can hurt your search visibility.

206. Google Sandbox:

New sites that get a sudden influx of links are sometimes put in the Google Sandbox, which temporarily limits search visibility.

207. Google Dance:

The Google Dance can temporarily shake up rankings. According to a Google Patent, this may be a way for them to determine whether or not a site is trying to game the algorithm.

208. Disavow Tool:

Use of the Disavow Tool may remove a manual or algorithmic penalty for sites that were the victims of negative SEO.

209. Reconsideration Request:

A successful reconsideration request can lift a penalty.

210. Temporary Link Schemes:

Google has caught onto people that create — and quickly remove — spammy links. Also know as a temporary link scheme.

You can read more on this article and other marketing tips and advice.

— Read on backlinko.com/google-ranking-factors

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

The 10 Most Important SEO Tips You Need to Know

The 10 Most Important SEO Tips You Need to Know…

A lot has changed in the world of search engine optimisation.

However, certain fundamental principles remain unchanged. 

For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle.

Here’s the top 10 SEO tips that you need to know.

— Read on www.google.co.uk/amp/s/neilpatel.com/blog/10-most-important-seo-tips-you-need-to-know/amp/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

The A to Z of Marketing from Marketing.Wales

Digital Marketing & Event Marketing

Digital Marketing & Event Marketing

The A to Z of Marketing – Marketing Agency Wales from Welsh Marketing Agency MA Consultancy.

— Read on marketing.wales/the-a-to-z-of-marketing/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Looking to deal with a Tourism & Event Marketing Agency in Wales?

Find  out more via Tourism & Event Marketing Agency Wales

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Social Media News Archives – Digital Marketing Agency Cardiff, South Wales & Website Marketing inc. Sales and Marketing, SEO & Social Media Consultancy, Training & Services

Social Media News Archives – Digital Marketing Agency Cardiff, South Wales & Website Marketing inc. Sales and Marketing, SEO & Social Media Consultancy, Training & Services
— Read on maconsultancycardiff.com/category/social-media-news/

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Business News – Marketing & Advertising…

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Marketing News – Social Media / Hootsuite & Twitter

   

Marketing News | Social Media News – taken from the Monthly Customer Newsletter from Hootsuite

Emoji Support

Time to celebrate! You can now see emojis in the Hootsuite dashboard. 

Pro tip: if you use a Mac computer, just press Control + Command + Spacebar to add emojis to your messages.

Publish your next message with Emojis…

  

Longer Twitter Direct Messages

Twitter has introduced Longer Direct Messages.

Sometimes 140 characters just doesn’t cut it, especially for businesses communicating with customers privately. 

Twitter has therefore increased the Direct Message character limit from 140 to a whopping 10,000! 

Problem solved.
Direct message your customers now!

Quote tweets

Twitter has updated its Quote Tweets function..

Twitter’s recent update to its “Quote Tweet” feature lets you embed Tweets, so you have more room to add your own commentary while keeping the content of the original message.


Quote a tweet and add your two cents!

All of these new Hootsuite and/or Twitter features are available today in the Hootsuite dashboard. 

To l​earn more about ​Hootsuite’s ​​social media ​​tips & tricks, visit their Blog.
Visit them at Hootsuite Website & Blog

The Marketing News – Social Media, Hootsuite & Twitter post was written “By Mike Armstrong” from MA Consultancy Marketing Agency | WelshBiz Marketing | 333 Websites Online

Content Marketing Altering the Future Predicted in ‘Minority Report’

New post on Online Marketing Hub

Content Marketing Altering the Future Predicted in ‘Minority Report’
by christopherjanb
marketing-2054-how-content-will-save-coverJust 13 years ago, Steven Spielberg’s Minority Report envisioned the year 2054 as one in which marketing and advertising are so invasive that holograms make frenzied, customized sales pitches to people as they walk through the mall.

In an unnerving scene, protagonist John Anderton’s eyes flashed as retina scanners identified him from a customer database and pushy holograms pitched him items based on his previous purchases, personal attributes, and preferences.

We still have almost 40 years to go until the film’s setting, but it’s already pretty obvious what the screenwriters got right about the future of marketing (big data, personalized ads) and what they probably got wrong – aside from our endless cultural obsession with holograms. Hollywood often shows us how exotic technologies might revolutionize well-worn concepts like display advertising (or heck, even malls), but how well does it predict the totally new concepts that might replace them?

The inescapable sales chatter in Minority Report’s mall scene was meant to raise privacy questions, making 2002 audiences uncomfortable with how much marketers might know about each consumer in the future. To marketers, the scene demonstrates the potential of big data and why marketers need a complementary personalization strategy to make a better first impression.

Now, cue content marketing, which provides value to people and businesses researching their purchases. Its softer approach may be the thing that spares us from the suffocating ad bombardment Spielberg’s film predicted.

One marketing channel is always on
In 2015, businesses have a content channel from which their target audiences never walk away: mobile.

Last November, mobile ad company Flurry found that Americans now spend nearly three hours per day on their mobile devices – more than they spend watching TV. Even more remarkable is that mobile time jumped almost 10 percent in just nine months. As wearable technology enters the mainstream in 2015 and beyond, one would expect that mobile time would grow.

Today, most of us sleep within reach of our smartphones, continuing to read them late at night and first thing in the morning. If a question comes into our heads as we hit the pillow, we have to Google it before we can fall asleep. It’s not difficult to imagine that these habits may even affect our dreams.

According to a Salesforce Marketing Cloud study, searching for information online is the third most frequent activity performed on mobile devices – surpassed only by checking emails and text messages, and more popular than social networking.

If someone in your target audience has a problem that you can solve, the only important question is whether your content is relevant and comprehensive enough to be the best answer on the web during your prospects’ mobile searches. That is the difference between tons of business and very little.

We know quality content is increasingly important to marketing, and that trend is likely to continue as search volume creeps higher. So how could this affect the way marketing is practiced later in the 21st century? Or is 2054 marketing already here?

Advertising will build a better case for products and services by figuring out whom and what we trust
Unilever Senior Vice President of Marketing Marc Mathieu says, “Marketing used to be about creating a myth and selling it and is now about finding a truth and sharing it.”

Minority Report was right to imagine advertising messages tailored to individuals based on their behaviors, interests, and purchase histories. But rather than using unknown virtual sales assistants to make the pitch, today’s brands highlight social media recommendations from our friends and colleagues. If those aren’t available, they send us the kinds of stats or stories to which we have a history of responding.

Expect this trend to continue as our homes become populated with web-connected technology. In 2054, if you start preparing Korean barbecue tacos with Huy Fong chili paste on your “smart” countertop, the kitchen interface may ask if you want to share this recipe with friends. These friends might receive an ad informing them that you use this brand and a list of the recipes you’ve made with it – or even a video of you putting the meal together.

Big brands will purchase virtually all major media companies
In the short term, media companies will continue to amass portfolios of niche and special interest publications to increase ad revenue. This makes them increasingly attractive to major brands, which are starting to see the media outlets as a way to immediately acquire engaged, targeted audiences to whom they can advertise directly.

Many people might consider this to be a dystopian future for journalism – one that would scare away readership. But the Content Marketing Institute’s Joe Pulizzi does a good job of explaining why brands might actually do a better job of delivering quality content than today’s media owners.

The things you talk about will influence the type of content marketing you see
If you use Gmail, you know that Google has been serving you ads relevant to the topics discussed in your emails for years. The same concept is expected to be applied to wearable devices that will be able to transcribe your conversations. Advertisers already can tell some of our interests by analyzing our hashtags and follows on Twitter and Instagram. But as image-recognition technology improves, brands will be able to understand what we care about by identifying the subjects of our photos and videos.

Content will be delivered based on our activities and emotions, not just our location
Location will continue to determine the kinds of ads we see. For example, our favorite local retail store may send a mobile notification about a sale to us as we walk by the shop. Wearables also will give businesses plenty of other data such as heart and perspiration rates, and even emotional states so they can determine when content might be welcome and when it might be considered a nuisance.

Some brands will invest in wearable products primarily for the potential to create content relationships that strengthen brand loyalty. Imagine receiving a personal evaluation and video tutorials on adjusting your running style from a fitness brand after jogging in your new Ralph Lauren fitness tracking shirt. Or maybe your future shirt “learns” you typically run between 6:45 and 7:30 a.m., starting at the intersection of Damen and Wabansia streets. So a brand monitoring your wearable-tech shirt emails you a blog post about the best breakfast foods to eat before a run and lists stores and restaurants near the beginning of your route that are open.

And if we leave our Microsoft HoloLenses at home, we won’t be harassed by holograms
After all, public three-dimensional projections look the same to everyone and isn’t mass messaging a bit old-fashioned?

Want to learn more about the future of content marketing? Check out the CMWorld 2014 sessions available through our Video on Demand portal and make plans today to attend Content Marketing World 2015.

The post Content Marketing Altering the Future Predicted in ‘Minority Report’ appeared first on Content Marketing Institute.

For more on this article including images see :
https://omhub.wordpress.com/2015/02/15/content-marketing-altering-the-future-predicted-in-minority-report/

Content Marketing Altering the Future Predicted in ‘Minority Report’ page was posted “By Mike Armstrong”

Social Media Marketing 2015: Where Is Your Audience?

New post on Online Marketing Hub

Social Media Marketing 2015: Where Is Your Audience?
by christopherjanb
37 Social Media Marketing Facts including Charts.

Social Media Marketing 2015

In 2015, social media is no longer just mainstream. 2015 Social media’s audience is mature in more ways than one.

Social media is not only mature in terms of its life cycle but also in terms of the age of participants.

Specifically, 56% of US online adults 65 and older or 31% of all seniors use Facebook according to Pew Internet’s “2014 Social Media Update,” based on research of the 81% of US adults 18 and above who use the Internet. (As a point of comparison, here is the social media marketing 2014 data.)

Social media marketing 2015: Where is your audience?

To succeed in 2015 and beyond marketers must understand their audience and how they use social media as well as how social media platforms have evolved.

At a minimum, you’ll need to update your social media persona and use a mix of social media platforms. (BTW–Here’s the Ultimate 2015 Marketing Checklist to download.)

Social Media Marketing 2015

Facebook
71% of US Internet users are on Facebook. Unlike other social media platforms that experienced high growth during 2014, Facebook’s proportion of Internet users remained flat with August 2013.

Facebook users continue interact on the platform.

70% of Facebook users engage daily with the social network, up 9 percentage points from 2013.
45% of Facebook users engage with the social network several times a day.
Facebook acts as a social media homebase for its users.
Who do people consider friends on Facebook?
From a marketing perspective, this is an important question to answer since it yields insights into how deep these relationships are.

93% of Facebook users are Facebook friends with family members other than their parents or children.
91% Facebook users are Facebook friends with their current friends.
87% Facebook users are connected to friends of theirs from the past
58% Facebook users are connected to their coworkers.
45% Facebook users are Facebook friends with their parents.
43% Facebook users are friends with their children on Facebook.
39% Facebook users are connected to people they’ve never met in real life. These people are looking to build their audience.
Primarily, people use Facebook to connect with people that are important to them in real life and whom they view as peers with whom they’ll share unfiltered information. Hence the lower results for parents and children.

Among US Facebook users the median number of Facebook friends is 155, of which 50 are actual friends. These results fit almost perfectly with Dunbar’s findings, where the number of relationships an individual can maintain is 150 and close friends account for a third of that or 50. (Here’s further information on Dunbar via The New Yorker.)

As with other forms of social media and communication, Facebook attracts more women (77%) than men (66%).Facebook Data 2014

What does this mean for marketers?

Facebook’s composition by age is getting older. It’s important to note that this research doesn’t measure “Under 18 year olds,” the key social media demographic. As we said in 2013, Facebook is no longer the cool social media kid on the block.
Facebook is retaining its mass social media audience. It’s an important element of your social media and content marketing plans for its reach because marketers must aggregate a variety of third party platforms to match television’s reach despite its declining advertising effectiveness.
Actionable Social Media Marketing Tips:
Keep Facebook in your social media marketing mix. Sorry but size counts. That said, tailor your content and interactions to your Facebook followers.
Use targeted Facebook advertising to reach key prospects. Don’t just boost your posts. Take advantage of Facebook’s targeting potential. Check out Jon Loomer’s blog for specifics.
LinkedIn
While the percentage of college educated Internet users using LinkedIn reached 50%, in general, LinkedIn users are visiting the social media network less frequently.

13% of LinkedIn users visit the social media platform every day
7% of LinkedIn users visit the social media platform several times a day.
25% of LinkedIn users visit the social media platform weekly, down from 34% in August 2013
61% of LinkedIn users visit the social media platform every few weeks or less often, up from 52% in 2013.
This reduction in LinkedIn visit frequency points to the use of LinkedIn mainly as a job search tool.

It overlooks LinkedIn’s expanded power as a publishing platform and lead generator/business driver. In our 2015 social media predictions, we call LinkedIn, the must-be destination for businesses of all types.

Actionable Social Media Marketing Tips:

Incorporate LinkedIn Publishing into your 2015 content marketing plans. Create a separate strategy to ensure that your content shines on this platform. (BTW—In terms of 2015 content marketing predictions, we forecast that LinkedIn would grow its imprint.)
Leverage the power of your employees on LinkedIn. Don’t be afraid of making your employees look good on LinkedIn for fear of losing them. Instead think in terms of attracting more business, customers and employees.
Pinterest
Pinterest is social media honey that attracts women. 42% of online women use Pinterest and 13% of online men use Pinterest.

This shouldn’t be surprising since it’s the home of couch surfing for shopping inspiration.

17% of Pinterest users visit the social media platform daily
9% of Pinterest users visit the social media platform several times a day.
29% of Pinterest users visit the social media platform weekly
52% of Pinterest users visit the social media platform less than once per week.
Underestimate Pinterest’s ability to pull in shoppers and readers at your peril! It’s BuzzFeed’s number 2 source of social media traffic!!!

Actionable Social Media Tips:

Curate your content marketing on Pinterest, regardless of your business type. Take your cue from BuzzFeed. Make your content alluring with pin-friendly images.
Display your products on Pinterest where appropriate. Don’t forget to show prospects how to use your products and to show them in context.
Redirect Pinterest traffic for products that you no longer sell. Bear in mind that prospects may be looking at old pins.
Instagram
Social media marketers should pay attention to Instagram because it’s unlocked the secret code to interaction. In 2015 and beyond, this playbook will be re-written for video, which people find easier-to-understand.

Make your information visual, useful, consumable, and sharable on a smartphone.

49% of Instagram users visit the social media platform daily.
32% of Instagram users visit the social media platform several times a day
24% of Instagram users visit the social media platform weekly
26% of Instagram users visit the social media platform less than once a week.
Don’t assume that Instagram is just for consumer products. General Electric has been one of the early businesses to leverage the visual power of its products and customers.

BTW, here are 4 key types of visual content marketing using Instagram.

Actionable Social Media Tips:

Make your products and customers Instagram-friendly. Encourage your customers to share their images. There’s nothing stronger than seeing other consumers wearing or using your product.
Find the visual beauty in every aspect of your business. Think how you would explain your business to someone who had never seen before.
Twitter
23% of US Internet users are on Twitter, up 5 percentage points from 18% in August 2013.
36% of Twitter users visit the site daily, down 10 percentage points 2013.
22% of Twitter users visit the site more than once a day.
24% of Twitter users visit the site a few days a week
40% of Twitter users visit the site less often.
Twitter continues to grow, but at a slower rate. Further, the combination of short message longevity and limited participation, translates to publishing your Twitter content when your audience is active and to publishing your content more than once.

Here are 27 super easy tactics to boost your Twitter strategy.

Twitter Users 2014-Pew Internet

Actionable Social Media Tips:

Take the time to understand your target audience’s use of Twitter. The goal is to maximize your ability to reach your prospects when and where they’re focused.
Slice and dice your content for Twitter. Your aim is to present your content differently to reach the maximum audience possible.
Multi-platform social media 2015
Multi-platform use is on the rise: 52% of online adults now use 2 or more social media sites. This is a significant 10 percentage point increase from 2013.

79% of social media participants who use only 1 platform use Facebook.Multiple Social Media Site Usage-2014-Pew Research Center

The percentage of Facebook users who also participate on another social media network has increased since last year. 94% of Instagram users also use Facebook. This is attributable to Facebook’s ownership of Instagram and to easy ability to share events via photographs with people participants are close to.

In terms of non-Facebook social media interaction, there’s significant overlap between Instagram and Twitter users. This is also attributable to the easy ability to broadcast your activity to others.

58% of Twitter users also use Instagram.
52% of Instagram users also use Twitter.
Social Media Cross Platform Usage-Pew Research Center-1
The bottom line: social media is here to stay.
Marketers must figure out where their audience is on social media marketing 2015. Then they must develop strategies to create tailored content and distribute it by platform.

Where is your audience on social media in 2015 and what are you doing to engage them?

BTW–Here’s the Ultimate 2015 Marketing Checklist to download.

Happy Marketing,
Heidi Cohen

Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies.

Register Now for the Intelligent Content Conference.
Intelligent Content Conference
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Content Marketing World 2015 is open for Registration!CMW_2015

Free White Paper!
Marketing Has Changed. Don’t Be Left Behind
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The workforce is evolving to be more collaborative, distributed, and autonomous than ever. Read this whitepaper and learn how you can support the needs and expectations of today’s dynamic marketing teams.

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This white paper will show you how to create team and organizational atmospheres of autonomy, trust, collaboration, and recognition so you can keep up with the today’s evolved marketing workforce.

Now there are two ways to get Heidi Cohen’s Actionable Marketing Guide by Email:
Subscribe to receive notice of each new actionable marketing post delivered free, directly to your inbox.

Signup for the weekly Actionable Marketing Newsletter and get a roundup of of the week’s posts, plus extra content you won’t find on the website, plus a free e-book: What Every Blogger Needs to Know – 101 Actionable Blog Tips

For more including images and charts see:
https://omhub.wordpress.com/2015/01/12/social-media-marketing-2015-where-is-your-audience/

Social Media Marketing 2015: Where Is Your Audience page posted “By Mike Armstrong”

25 Most Shared Online Marketing Posts of 2014

New post on Online Marketing Hub

Our 25 Most Shared Online Marketing Posts of 2014 by christopherjanb
top online marketing blog posts

We have a rich history here at Online Marketing Blog of talking about topics that have a bit of staying power for relevancy.

From the integration of SEO with social media and content marketing to the growing field of influencer marketing and co-created content, there’s a great mix of advice that we have published over the past year that will be useful for quite a while.

We appreciate your patronage of our site and your generosity in sharing the things that you like. Using a few of our favorite tools, we’ve identified our top 25 most shared online marketing blog posts from 2014 – share counts are rounded to the hundreds. Along with each post is the targeted topic and type followed with notes after the list on some basic patterns – all useful insights for our readers that blog.

1. Digital Marketing in 2015 – Predictions from 21 Marketers Who Know
Social Shares: 12,000
Author: Lee Odden
Topic: Digital Marketing
Type: List, Co-Created, Influencers

2. 2014 – 25 Women Who Rock Social Media
Social Shares: 6,300
Author: Lee Odden
Topic: Social Media
Type: List, Recognition, Influencers

3. Email Marketing Essentials: A Checklist for Writing Emails That Get Opened
Social Shares: 5,500
Author: Brooke Furry
Topic: Email Marketing
Type: Evergreen, Best Practices

4. 10 Real Time Content Discovery Tools for Curation, Engagement and Sharing
Social Shares: 4,600
Author: Lee Odden
Topic: Content Marketing, Tools
Type: Curated, List

5. 10 Must Read Content Marketing Posts for 2015
Social Shares: 3,400
Author: Lee Odden
Topic: Content Marketing
Type: Curated, List

6. The Hashtag Test: Best and Worst Practices for Social Media Marketers
Social Shares: 3,100
Author: Nick Ehrenberg
Topic: Social Media Marketing
Type: Evergreen, Best Practices

7. 15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights
Social Shares: 2,400
Author: Lee Odden
Topic: Social Media Marketing
Type: List, Recognition, Influencers

8. Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers
Social Shares: 2,300
Author: Lee Odden
Topic: Digital Marketing
Type: Co-Created, Influencers

9. 24 Social Media Tools To Boost Your Marketing Performance
Social Shares: 2,100
Author: Emily Bacheller
Topic: Social Media Marketing, Tools
Type: Liveblog, List

10. 25 Social Media Marketing Experts You Need to Know According to LinkedIn
Social Shares: 2,100
Author: Lee Odden
Topic: Social Media Marketing
Type: List, Influencers, Recognition, Repurposed

11. 3 Content Curation Best Practices to Optimize Your Content Marketing
Social Shares: 2,100
Author: Lee Odden
Topic: Content Marketing
Type: Evergreen, Best Practices

12. New LinkedIn Profile Features: 4 Tips to Optimize Your Presen
Social Shares: 1,900
Author: Evan Prokop
Topic: Social Media Marketing
Type: Feature Update, Best Practices

13. Social Media Content: Pros, Cons, Examples and Best Practices
Social Shares: 1,900
Author: James Anderson
Topic: Social Media Marketing
Type: Evergreen, Best Practices

14. Over 100 B2B Content Marketing Statistics for 2014
Social Shares: 1,800
Author: Lee Odden
Topic: Content Marketing, Statstics
Type: Curated, List

15. 9 Tools to Discover Influencers in Your Industry
Social Shares: 1,800
Author: Lee Odden
Topic: Influencer Marketing, Tools
Type: Curated, List

16. Content and Influencer Marketing is A Powerful Way to Grow Your Business
Social Shares: 1,700
Author: Lee Odden
Topic: Content Marketing, Influencer Marketing
Type: Repurposed

17. 5 LinkedIn Marketing Tips to Optimize Your Social Media Success
Social Shares: 1,700
Author: Lee Odden
Topic: Social Media Marketing, LinkedIn Marketing
Type: Repurposed, Co-Created

18. Strategy vs. Tactics. Does Your Digital Marketer Really Know the Difference?
Social Shares: 1,700
Author: Lee Odden
Topic: Digital Marketing
Type: Evergreen

19. 3 Ways to Optimize Your Brand’s Social Media Marketing Success
Social Shares: 1,600
Author: Lee Odden
Topic: Social Media Marketing
Type: Evergreen

20. 4 Essential Trends in Social Media Marketing in 2014
Social Shares: 1,600
Author: Evan Prokop
Topic: Social Media Marketing
Type: Liveblog

21. The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics
Social Shares: 1,600
Author: Lee Odden
Topic: Content Marketing, B2B Marketing
Type: Curated, List

22. How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%
Social Shares: 1,600
Author: Lee Odden
Topic: SEO, Influencer Content
Type: Case Study

23. 5 Social Selling Tactics to Attract, Engage & Convert More Customers
Social Shares: 1,600
Author: Lee Odden
Topic: Social Selling
Type: Evergreen, Best Practices

24. Organic Facebook Marketing Tips From the Pros
Social Shares: 1,500
Author: Lee Odden
Topic: Social Media Marketing, Facebook Marketing
Type: Curated, Co-Created

25. 5 Essential Skills for Digital Marketing Consultants
Social Shares: 1,500
Author: Lee Odden
Topic: Digital Marketing
Type: Evergreen

It’s safe to say that lists continue to do well with 10 of the top 25 posts falling in that type. There were 6 curated posts which is also a popular and efficient blog post type. 8 posts were of the Evergreen variety, showing that original and timeless content, while more time consuming to create, has a distinct appeal.

6 of the top posts were best practices, which are usually pretty popular given the actionable nature of the information. 6 of the posts also employed influencers which would factor an incentive for promotion of the post for recognition. 5 is also the magic number for posts that were repurposed from other content ranging from blog posts to presentations to interviews.

Topically, these top 25 posts stayed pretty close to our areas of domain expertise: Digital Marketing, Content Marketing, Social Media Marketing, Influencer Marketing and some SEO. Although, Brooke’s post about Email Marketing (an important, but secondary focus) was 3rd most shared for the entire year.

There are many more inputs for topic and type with our posts of course (target audience, opportunity, alignment with events and other marketing objectives) but even at a high level, it’s easy to see some basic patterns in the topics and types of posts our community likes to share on social networks. Hopefully you find them useful in your blogging in 2015 and beyond.

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For more see:
http://omhub.wordpress.com/2015/01/06/our-25-most-shared-online-marketing-posts-of-2014/

25 Most Shared Online Marketing Posts of 2014 page posted “By Mike Armstrong”

5 Tips to Help Your Colleagues Become Successful Content Creators

New post on Online Marketing Hub

5 Tips to Help Your Colleagues Become Successful Content Creators
by christopherjanb
Help-Colleagues-Content-Creators-Cover ImageLike many others, I’ve faced challenges when it comes to content marketing, but one of the most frustrating was getting my colleagues on board with content creation. No matter how much we discussed the importance of their input, it was rarely smooth sailing for one reason or another.

Fortunately, that changed. It’s taken several years, but I now feel confident that I have an almost foolproof method of ensuring colleagues not only get on board with the strategy, but also become key contributors who truly want to create content. These five points (used together or individually) create the environment in which in-house success is achieved.

1. Don’t force people to be involved.
Not everyone can effectively transfer thoughts from their head into a document. Until I realized this, I decided who should be involved in content production based on their role within the organization. I didn’t take into account whether they could actually produce content – or even whether they wanted to produce it.

When people don’t want to produce content or find it to be a struggle, they’re instantly going to consider it a chore – doing it reluctantly, leaving it until the last minute, or creating something that isn’t what was intended. They are likely to produce content that is unsuitable for publishing.

Instead, you need to have discussions with your team to identify who can – and wants to – produce content. Talk to potential contributors either in groups or individually to explain the importance of content marketing, what you are looking to achieve, the type of content to be produced, and how they can play a role. Then ask who wants to help. By taking this passive approach to signing up content creators, you’ll find people who are willing to be involved and are more likely to produce valuable content.

2. Understand you have colleagues who can write effectively.
Don’t limit your conversations with potential content creators to people whose roles naturally lend themselves to writing. When I started as an SEO specialist, I developed the content marketing strategy under the impression that I and the brand and communications manager would create the vast majority of the content. However, after some general discussions unrelated to the strategy, it became apparent that we have a number of people in-house who have a wealth of information to share.

Never assume colleagues who aren’t officially on your content marketing team won’t, can’t, or don’t want to write. You may not always have experienced writers queuing up to be involved, but you may find at least one or two contributors who can be coached and can produce content regularly outside of their daily roles.

3. Don’t ask for complete blog posts.
I’ve worked within organizations whose staff possessed a vast amount of knowledge to share, but simply didn’t have the time to produce a completed post by assigned deadlines. After chatting with the contributors who were finding content creation difficult, I discovered that developing the key messaging for the content wasn’t the issue. The problem was finding the time to take the key messaging and turn it into a full-fledged blog post.

So I stopped asking for complete blog posts. Sure, I had to be more involved in the creation of the content, as I only received 200 words of notes or bullet points, but it was like my past ghostwriting work. I took their list of points, produced the content in full, and then sent it back for approval before it went live.

Contributors were happier, as it was much quicker and easier to get down their initial thoughts than it was to produce a complete blog post. We received more content regularly, and it didn’t affect the end result because more often than not I already had to edit posts for the “readability” factor.

4. Make it clear what you need and by when.
Set accurate and realistic deadlines for all of your contributors. As humans, we’re creatures of habit. If we know we have to do something by a set time every week or every month, we get into the routine of doing so. In addition, understand contributors’ other work responsibilities and priorities to determine deadlines that work for them as well as your production schedule.

5. Remember that a bit of competition can be healthy.
One of the things I’ve found is that contributors really have enough time to do it, but they push it so far down their list of things to do – usually because they don’t realize the importance of it (no matter how many times it’s discussed) – that it never gets completed.

Open up your content production schedule spreadsheet to all contributors so everybody can see who’s done what and who hasn’t done what they were supposed to do. Seeing this information can spur colleagues to compete against each other, striving not only to meet deadlines but also to submit content before their colleagues do.

Note: This method isn’t suitable for everyone. It depends on everything from personalities to your way of working. Don’t just implement this point without research and analysis first.

Conclusion
If you’re struggling to find in-house contributors who want to create content, try some of these tips. You may not need to look at all five and you may find your own ways (please share in the comments). As Joe Pulizzi said, “There is no one right way to achieve content marketing goals.”

Want more expert advice on how to improve your in-house content creation? Check out the fantastic 2014 CMW sessions that are available through our Video on Demand portal and make plans today to attend 2015 CMW.

Cover image by acky24 via pixabay.com

The post 5 Tips to Help Your Colleagues Become Successful Content Creators appeared first on Content Marketing Institute.

For more see:
https://omhub.wordpress.com/2015/01/11/5-tips-to-help-your-colleagues-become-successful-content-creators/

5 Tips to Help Your Colleagues Become Successful Content Creators page posted “By Mike Armstrong”

Some popular posts from the Cardiff Marketing Blog for this week!

Business Woman Networking Event in Cardiff:

http://maconsultancycardiff.com/business-networking-events/business-woman-networking-business-event-in-cardiff-south-wales/

Would you like to find out how to increase your website or blog traffic by 100% to 500%+???

http://maconsultancycardiff.com/web-marketing-training/would-you-like-to-find-out-how-to-increase-your-website-or-blog-traffic-by-100-to-500/

Does your website work for you? – If not engage with a website consultant

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How to reduce your social media advertising costs

New post on Online Marketing Hub

How To Reduce Your Sponsored Update Expenses In Social Media Advertising
by christopherjanb

Social media marketing is continually becoming competitive. Pushing your updates, comments, or posts out to your connections is becoming less valuable. Why? Well, your connections are being inundated by others in their network bombarding them with other information.

Whether it’s your blog articles, infographics or simply sharing a page on your website, your update, post or comments need to be found and seen in social communities. Why else are you spending time in social media marketing? The difficulty within social communities is the amount of content being published every day. Your content is becoming increasingly harder to find or even be noticed.

The following points have been addressed to help you better understand:

How social media influencers can help your brand message in social communities.
How curating and nurturing your social community updates can increase visibility.
Examples of how nurtured social community updates have had success.
How nurturing can increase visibility in social communities while reducing your advertising costs with sponsored posts.
Whether you are telling people what you’re doing (Twitter) or confirming where you are (Foursquare) or showing people what you’re doing (YouTube), you are spending time raising the awareness of your business. That time has to ultimately have a return on investment.

If you’re in the media department the first response would be to spend money sponsoring posts by advertising within the various social communities.

For anyone in the marketing department following strategic processes or in non-media communications, you might be wondering what your options are besides advertising? Try tagging!

Social Media Influencers
Let’s define an influencer, relative to social media marketing, as a person who has a large and more importantly active following within a social community. This person may be an expert in their field or have a level of popularity within a community. We do want to separate a influencer from brand ambassadors or even brand influencers. For more about these two topics please read “How Brand Influencers And Brand Ambassadors Are Different” by Brooke Ballard, another SteamFeed.com author.

We want to be clear a social media influencer isn’t someone who is purely based on the quantity of followers. If that were the case they could not be a valuable influencer. In order for them to be classified as an influencer they have to have engagement with their followers and in turn their followers have engagement with the influencer.

Engagement in social media marketing is defined as a dialogue and not what most businesses do, which is to push out their updates like an ad. Social media marketing cannot be used as though it were interruption advertising on TV or radio. Likewise you cannot use automation in hopes that it is the end of your social media marketing process, rather keep in mind it is only the beginning. The rest of the process requires human beings to listen and interact in a dialogue.

Many of us have gone to our LinkedIn account and posted an update, shared something on our website or perhaps from around the web. The update or post in LinkedIn reaches your existing group of connections and that is about as far as that post will go.

If you were to locate someone within your connections who has a wide reach in the social community, then one message by that person will reach a larger audience. As an influencer they would have ability to make the message interesting to get engagement by the their network, who in turn would pass the message on to their network. In a short time you your message would reach thousands of people. This is why social media marketing has such huge potential, but only when executed strategically, with human beings and with engagement in a dialogue based on relationship marketing.

Curating and Nurturing Your Social Media Postings
When we think of curating something the first thing coming to our mind is an art exhibit. In social media marketing we are going to define this as organizing and selecting information you will present to your connections. This process means you need to find relevant content to your business, posting it to your social community accounts, and engage with your followers.

You can of course share something you posted on your company’s blog or website. Chances are you will be far more effective if that information was on a industry publication where you might be a guest author. A similar analogy would be the difference between giving a prospect your brochure compared to having an editorial in the newspaper. The newspaper editorial will have a greater impact on the prospect than your brochure.

You’ve organized the content you’re going to share, determined an effective headline and presented the benefits of what you are sharing. If you leave this shared post as is, chances are it will fade off into electronic never-never land never to be seen again.

In order to avoid having Peter Pan save you, your best course of action is known as nurturing what you have curated.

Let’s take an example of a post in my LinkedIn account that has not been nurtured. In this case the author was tagged in this post, however, without their engagement, the best we can see is the post having 65 views in 12 days.

In order to nurture your post in a social community like LinkedIn, you need to start by adding a comment to your post. As part of your comment, you will want to tag someone from you network by name. As you type their name LinkedIn’s system will start to try finding anyone matching the name, so you can click on them. The same happens if you were to tag a company.

In the above example before completing the name of the company SteamFeed, LinkedIn found the company so I can click on them to tag them in the comment.

Once a person is tagged in a comment they will receive a notice from LinkedIn informing them of the tag and recommending they respond.

Who you tag is important. You will want to have identified influencers from your network, which means developing a relationship with them and engaging in conversation before you start to tag them. This might include that you reciprocate and engage in their posts.

After the people you have tagged have engaged in the conversation, don’t even think about walking away! Your next step is to re-engage in the conversation, comment on what was said and starting tagging more people to engage in the conversation.

As the conversation takes life the views, comments, and likes will start to grow giving that post more exposure and thereby getting your brand name out to the community through thousands of people.

You will find spammers wanting to get into the middle of the conversation and if that happens clean up their comments by removing them. Keep the conversation clean and healthy.

The Nurturing Results
During the month of September 2014 in preparation for this article, I curated and nurtured posted articles from other SteamFeed authors into my LinkedIn account. The results were quite interesting and clearly shows how nurtured posts had more exposure than non-nurtured posts.

Example #1
The author, Jessica Ann, engaged in this post and we were able to bring other people into the conversation. After two days we had 322 views, 11 comments and 4 likes.
Example #2
The author, Brooke Ballard, engaged in this post and we were able to bring other people into the conversation in this example as well. After three days we had 546 views, 8 comments and 1 like. You will notice, compared to our first example, we had less comments and likes, with more views. This has clearly something to do with who was engaged in the conversation and how many people they had in their network.
Example #3
The author, S. Anthony Iannarino, engaged in this post and achieving the best example of nurturing. After eight days of activity we had 1,063 views, 12 comments and 4 likes. The constant activity on this post helped to generate the exposure it deserved.
Curate and Nurture or Waste Your Time
Making social media marketing work for your business requires more than merely posting or using automation to pretend you are doing social media marketing. Relationship marketing takes more time and is more effective over the long run. Listen to what is being discussed, provide relevant responses, engage in a dialogue. One post that is nurtured is worth more than 10 posts that are pushed out through automation.

This type of engagement can provide similar results to sponsoring updates that have no commentary or engagement by anyone. Why spend advertising dollars on posts you are not going to nurture?

Building relationships with the right people in the social communities can expand your brand’s reach to a much wider audience, generating more traffic to your website, and ultimately more leads and sales. The process will aid in building a loyal audience through your authority on the subject and credibility you are building.

Author information

Melih Oztalay
CEO at SmartFinds Internet Marketing
I am a 20+ year veteran of the Internet and digital technologies. I am the CEO of SmartFinds Internet Marketing located in Birmingham, Michigan, providing Internet marketing solutions and services to businesses. As a sought out subject matter expert and pioneer with Internet technologies, I bring innovation, early adoption, creativity, resourcefulness and imagination to client marketing solutions on the web.
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The post How To Reduce Your Sponsored Update Expenses In Social Media Advertising appeared first on SteamFeed.

For more on the How to reduce your social media advertising costs article see :
http://omhub.wordpress.com/2014/10/13/how-to-reduce-your-sponsored-update-expenses-in-social-media-advertising/

The How to reduce your social media advertising costs page was posted “By Mike Armstrong”