Tag: Holidays

How Pinterest is Helping Retailers Through Enhanced Discovery and New Ad Options

While COVID-19 may have closed brick and mortar stores, it also has proven the efficiency in e-commerce when it comes to scaling sales and setting up shop and platforms are finding their role in the shift. Pinterest, most recently introduced including a new storefront profile, faster Catalogs feed ingestion, collections as a shopping ad format, video for collections, automatic bidding, conversion insights and analysis, and an improved product tagging test. This follows a new finding, that is, the number of Pinners engaging with shopping surfaces on Pinterest has grown over 85 percent in the past six months.

Here’s a recap of the latest updates and how you can put them to work for your bramd.

Transforming Shop Tabs to Storefronts

In the absence of the physical in-store browsing experience, discovery is everything. Pinterest is supporting merchants in this regard by giving the storefront profile an overhaul complete with “featured in-stock products organized by category, featured product groups and dynamically-created recommendations.”

With more ways to present their products on the tab, the goal is to encourage more online shopping behavior that nods to the in-store experience. Pinterest is also working on a product tagging option which would allow retailers to tag their products in scene images further instilling a sense of inspiration users of the platform notoriously crave. Finally, when searching for shopping-related ideas users will be shown recommended merchants based on the particular category. For instance, if you search ‘wool coat’ an option for Bluxome would appearch in addition to the product description including a link to purchase and the retail price.

Catalogs feed ingestion and video

Pinterest is also improving its catalog ingestion process. For brands, having an intuitive way to connect their product listings directly to their Pins is tablestakes and the platform is eager to streamline this to take the hassle out of uploading catalogs and shorten the time required to activate shopping ads. Further, merchants will have the option to designate a main asset and a corresponding product image in their uploads to create a multi-image ad unit.

Beyond these more basic updates, the company is also using this opportunity to lean into video, a format that continues to be top of mind. With this feature, brands have the option to apply video as a hero in a Collections ad unit to share their store in more innovative and compelling ways that drive inspiration to action.

As part of its Q2 update, Pinterest revealed that catalog ingestion had grown 10x in the first half of 2020. Chances are this will increase even further as merchants look to add more shoppable Pins to augment sales on the platform and capitalize on the rise of e-commerce.

Automatic bidding & conversion analysis

A primary concern for marketers is ensuring their ad bids align with their objectives.At a high level, automatic bidding taps into internal insights including key metrics to map campaigns to the right users based on their interests, habits, and history.

Pinterest specifically introduced automatic budding for shopping aimed at maximizing sales for brands on the platform in an easy, automatic, and effective way. Advertisers keep control over an ad group’s bid and can adjust as necessary to aim for the maximum number of results while promotions are geared towards users with a history of buying or displaying purchase intent.

“On average, advertisers who tested Automatic Bidding for Catalog Sales saw 28 percent more conversions when optimizing for the ‘Conversion’ event and nearly 29 percent more clicks when optimizing for ‘Click’ event for the same budget,” the company shared.

Lastly, in today’s environment adaptability and a willingness to experiment is a core element of any strategy small or large. To help brands test and see how their campaigns are performing across different objectives Pinterest rolled out a series of new “Conversation Analysis” visualization tools that illustrate how a consumer is completing their path to purchase. By having these fundamental pieces of information presented in a familiar funnel, marketers not only gain a clearer picture of future expectations but immediate new ways to prove impact including comparison of multiple attribution views.

Shoppable Product Pins has increased by 44 percent in 2020, while the number of Pinners engaging within shopping surfaces across the app has grown over 85 percent in the past six months. At 416 million monthly active users, Pinterest’s reach is also expanding. It’s worth a look, and these new tools could further enhance its offering.

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The post How Pinterest is Helping Retailers Through Enhanced Discovery and New Ad Options appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/11/how-pinterest-is-helping-retailers-through-enhanced-discovery-and-new-ad-options/

#PositiveCoronavirusNews as holidays are back on, with Travel ‘traffic light’ plan… #TravelNews

Holiday season back on with travel ‘traffic light’ plan

https://www.thetimes.co.uk/article/holiday-season-back-on-with-travel-traffic-light-plan-92sqpzrdr

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

#PositiveCoronavirusNews – 1st British Tourists return to Spain… #TravelNews

Braving the costas: first British tourists return to Spain’s beaches

https://www.thetimes.co.uk/article/braving-the-costas-first-british-tourists-return-to-spains-beaches-b20psrdvd

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

#PositiveCoronavirusNews for British Holiday Makers #TravelNews

Spain lifts quarantine to welcome back British

https://www.thetimes.co.uk/article/tui-restarts-holidays-to-europe-next-month-tpms32cxg

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

WelshBiz News from Introbiz Swansea & West Wales…

www.youtube.com/watch

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

#PositiveCoronavirusNews – Holiday Firms are trying to lure Brits abroad with lots of cheap deals – #TravelNews

Holiday firms lure nervous Britons abroad with cheap deals

https://www.thetimes.co.uk/article/holiday-firms-lure-nervous-britons-abroad-with-cheap-deals-vgcb2sksp

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

#Coronavirus News – Scientists hit out at plans for quarantine…

Coronavirus: Scientists hit out at plans for quarantine

https://www.thetimes.co.uk/article/coronavirus-scientists-hit-out-at-plans-for-quarantine-02x9s2vhh

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

#PositiveCoronavirusNews – Holidays in Portugal boosted by air bridge talks…

Coronavirus: Holidays in Portugal boosted by air bridge talks

https://www.thetimes.co.uk/article/air-bridge-talks-renew-hope-of-holidays-in-portugal-9z959h5km

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

#PositiveCoronavirusNews – Spain wants air bridge to lure British Tourists….

Spain wants air bridge to lure British tourists

https://www.thetimes.co.uk/article/france-releases-14-000-prisoners-early-to-ease-crowding-nzq25h80b

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Holidays in the UK could return by July, says the minister | World news

Holidays in the UK could return in early July, the secretary of culture announced, saying the government had ambitious plans to revive the tourism …

Holidays in the UK could return by July, says the minister | World news

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

#PositiveCoronavirusNews – 14 Positive Travel News Stories During the Coronavirus Outbreak | #PositveNews

It’s hard to look on the bright side of the coronavirus pandemic, though there are some good news stories: reduction of carbon emissions, Venice’s clear canals
— Read on www.wanderlust.co.uk/content/positive-travel-news-despite-coronavirus/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Greece hopes to welcome Brits back by June 1 — providing airlines run flights #PositiveCoronavirusNews

GREECE hopes to welcome Brit tourists from June 1 — providing airlines run flights. More than four million Brits holidayed on the mainland or …

Greece hopes to welcome Brits back by June 1 — providing airlines run flights

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

World of Cruising Magazine – Inside the luxurious Butler Service Suites on Britannia by P&O Cruises

World of Cruising Magazine – Inside the luxurious Butler Service Suites on Britannia by P&O Cruises

Brit can be loved by British cruisers, but P&O Cruises has not always been synonymous with luxury. Today, however, it offers some opulence on board.

The P&O Cruises ship Britannia recently embarked on its 2019/20 winter season in the Caribbean, refreshed and better than ever after emerging from its first refurbishment.

Britannia suites feature contemporary and original works of art

The British ship has always dominated the waves in the Caribbean and Mediterranean, and it’s a real treat to stay in – especially if you book one of the 74 butler service suites, designed for those guests who want to travel in style.

All suites offer a large living room, a superior quality bathroom and a large private balcony with sun beds, chairs and table, perfect for admiring glorious views.

For those of you who are inclined to pack the kitchen sink while traveling, there is also a useful walk-in closet and a hairdryer, in case guests forget to pack.

The bathrooms boast a whirlpool tub, ideal for diving after a long day of shore excursions, as well as a shower, a luxurious premier package, bathrobe and slippers.

The suites are spacious and have a separate seating area.

There are original works of art on the walls – all commissioned by British artists, of course – and since it is a proudly British ship, you will find adequate tea and coffee making facilities in your suite.

Did you make friends on board? Entertain them in your living room or order room service for an elegant private dinner.

What we love

Every day fresh fruit and canapés, free binoculars, exclusive access to breakfast in the Epicurean restaurant, priority cards, a large balcony with sun loungers and deck chairs.

Enjoy a long and luxurious bathroom in the marble-tiled bathroom

You will also receive …

Double bed, desk, large TV, ample storage space, separate wardrobe, marble bathroom with White Company products, whirlpool bath, butler service, champagne and chocolates on arrival.

Fantasy of being in a Britannia suite? Visit pocruises.com for more information and reservations.

— Read on www.newsarchyuk.com/world-of-cruising-magazine-inside-the-luxurious-butler-service-suites-on-britannia-by-po-cruises/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me