Tag: Facebook News

#TheVoiceofSocialMedia – Facebook takes another large step in to the E-commerce space…

Facebook opens its own Shop window


Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Facebook’s New ‘Community Help’ Lets Neighbors Assist Each Other Amid COVID-19

Image via Facebook

Facebook has unveiled a new feature called ‘Community Help’, which allows US residents to volunteer to get groceries on their neighbors’ behalves, or have someone else within their vicinity to run errands when they are not able to. It also lets users donate to fundraisers amid the coronavirus pandemic.

The feature displays posts within a 50-mile radius of the users’ location. The concept is alike social network Nextdoor, which unifies neighbors to help each other out by picking up medical supplies for others, get quick updates on the virus and exchange items including toilet paper and disinfecting agents.

Facebook noticed that people were communicating with each other and asking for help on its platform. Therefore, the new tool was created to bridge those who need assistance and those who wish to offer help.

[via CNN, cover image via Facebook] http://www.designtaxi.com/news/409328/Facebook-s-New-Community-Help-Lets-Neighbors-Assist-Each-Other-Amid-COVID-19/

Facebook Adds New Tools for Facebook Live Amid Rising Demand and Usage

Facebook is rolling out a new set of updates for Facebook Live, with demand for live-stream content rising amid the COVID-19 lockdowns.


Business News Coronavirus News Positive Coronavirus News and Sports News from Mike Armstrong – See https://mikearmstrong.me/news

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Facebook Launches New Messenger COVID-19 Community Hub to Highlight Key Connectivity Tools

Facebook has launched a new coronavirus community hub for Messenger, in order to provide tips on how people can connect via the messaging app amid the COVID-19 lockdowns.


Business News and Sports News from Mike Armstrong – See http://mikearmstrong.me

For Business Advice follow the link or visit the Entrepreneur Zone

Facebook Releases New Digital Literacy Resources for Kids and Parents, Tips for Supporting Remote Workers

Facebook has launched a new set of learning resources for kids and parents to help them safely navigate the internet, while its also shared a new listing of tips for remote workers. 


4 Reasons Why Facebook Ads are Critical for Your Business During COVID-19

Does COVID-19 mean that you shouldn’t advertise on Facebook? If your business is in a position to keep the campaigns going, it could be the key thing that helps keep you afloat.


There is no other way to say it, it’s a scary time to be a marketer and/or business owner right now.

With all the uncertainty around how long the COVID-19 pandemic is set to impact virtually every aspect of how we live, it’s hard to decide what’s best for business when it comes to marketing. Should you stop your marketing and advertising initiatives in the midst of the crisis? And if you continue to advertise at this time, how will your message be received by consumers who are also stressed about their own situation? 

In the end, each business and marketer needs to make the best decision for their own unique circumstance in order to ensure their business survives. However, if you are able to continue marketing, even in a scaled-back capacity, it is likely to be beneficial, and could end up being the thing that keeps you afloat through the difficult weeks and months ahead. 

Before we jump into the reasons why Facebook Ads are critical for your business during COVID-19, there is one key consideration to be aware of. While this is still a good time to advertise (you’ll find out why below), you should note that conversions are not likely to roll in as they usually would. In the short term, your campaigns may not generate bottom-line results – however there are other benefits to keeping your awareness campaigns going.

1. Digital attention is at an all-time high

With most businesses closed, and most people staying at home in order to reduce the potential spread of the virus, social media usage is surging.

Since people aren’t going out to bars or engaging in outdoor activities, they’re turning to Facebook and Instagram much more than normal – which means that the amount of available impressions is also on the increase, and the capacity for your ads to reach your target audience is equally on the rise. This will lead to lower overall operating costs for your campaigns.

We wouldn’t necessarily recommend the testing of any new initiatives during this time, however those who can afford to keep their campaigns running for the next 30, 60 or 90 days will be doing so in a more favorable market for attention.

2. Many of your competitors are pausing their campaigns

Whenever there’s a disruption to “business as usual”, the first reaction that many businesses have is to pause their ad campaigns, with a view to restarting them again once the situation dies down. And that is exactly why you should keep your Facebook Ads going (if you can afford to) during this particular crisis.

With your competitors likely out of the running, your shared customer base will be ripe for the taking. And again, with competition for the same audience lower, you’ll inevitably see lower operating costs (CPC, CPMs) as well, thus making your spend even more impactful.

Analysts are predicting that Facebook’s ad revenue, based on the current situation, will decline by 19% for the year, or around $15.7 billion in total. That’s a lot of potential competition that won’t be your ad auctions.

3. Brand awareness is a low-cost objective 

Since conversions are likely to slow down due, understandably, to larger concerns occupying people’s thoughts, it could also be a good idea to shift to a lower-cost objective, like Brand Awareness, with your Facebook Ads.

Brand Awareness ads are geared towards generating as many impressions as possible among your target audience in the hopes of generating greater brand recall. Facebook measures this by asking those who were served the ad if they remember seeing it two days after being served. This can be seen as a double-dip, because if they don’t remember it, they’ll be reminded through this process. 

These campaigns typically generate results for a few cents, and are great at keeping brand awareness high. If you need to scale back budgets, and believe that awareness is more business-critical than conversion at this stage, this is the way to go.

4. You have the opportunity to serve people now, and win business later

While there are some key business reasons why you would want to keep your Facebook Ad campaigns active during a time like this, it’s important to also consider how your brand will be perceived by its audience as a result. Given this, we highly recommend that brands consider changing their messaging or offers in order to serve people, as opposed to hard selling at this stage.

Changing your approach just a little in the short term can help you win the trust and admiration of consumers in the longer view. You can do this by offering discounts, freebies in the future, or even complimentary access to premium services.

We shouldn’t kid ourselves into thinking that advertising isn’t about making money, however we should definitely be sensitive about how we do it. Offering helpful, thoughtful service, and/or increased value and utility in a time of need won’t be forgotten when the crisis passes.

We wish you well in weathering this time of uncertainty and anxiety. It’s challenging for everyone – and for marketers, maintaining the balance between business need and issue-sensitivity will remain a difficult balancing act.

Consider the situation your audience is facing, what they need, and where your business can help, and you can build thoughtful, respectful campaigns and offers that will also go a long way towards helping your business make it through the crisis. 

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For more Facebook News, Social Media News or Coronavirus News please click the links.

Please also see our The Voice of Social Media Blog

Facebook’s Testing New Tools to Combat COVID-19 Misinformation on WhatsApp and Messenger

With various COVID-19 misinformation campaigns gaining traction in messaging apps, Facebook is working to stem the spread with tests of several new features. 


Facebook Announces Free Assistance for Health Agencies Looking to Use Messenger to Communicate COVID-19 Info

Facebook will provide free services to health organizations in order to help them use Messenger to scale their response to the COVID-19 crisis.


Facebook-Owned CrowdTangle Provides New Trend Search Tools and COVID-19 Content Tracking

Facebook-owned social media monitoring tool CrowdTangle has launched a new search feature to help journalists track down relevant information on evolving web trends.


Facebook Will Provide Staff With $1000 Bonus and Eliminate Performance Reviews Amid COVID-19 Concerns

Facebook is looking to provide assistance for its staff and local communities amid the COVID-19 outbreak with a one-off bonus payment and additional benefits.


Facebook Launches New, Million-Dollar Grant Programs to Support Fact-Checkers and Local Newsrooms

Facebook is launching two new grant programs to help better ensure the flow of accurate, relevant information amid the COVID-19 outbreak.


Facebook Creates $100 Million Grant Program to Assist Small Businesses Dealing With COVID-19 Impact

Facebook has announced a new $100 million grant program to assist small businesses dealing with the impacts of the coronavirus outbreak.


Facebook Launches New Business Resource Hub for Organizations Impacted by Coronavirus

Facebook has launched a new business hub to help organizations impacted by the COVID-19 outbreak.


Facebook Launches New Community Accelerator Program to Help Leaders Utilize Facebook’s Tools

As part of its ongoing focus on facilitating communities on its platforms, Facebook is launching a new education program for group admins and community leaders.


Facebook Begins User Testing of New ‘Horizon’ VR Social Platform

After announcing its coming ‘Horizons’ VR social world in September last year, Facebook is now moving into the beta testing phase for the feature.


Facebook’s Testing a New Option to Cross-Post Facebook Stories to Instagram

Facebook is testing an option which would enable you to share your Facebook Stories to Instagram.


Tech Event News…

MA News

MA News

As the novel coronavirus continues to take a human and economic toll across the world, the lucrative business of tech conferences is not immune. 

The direct economic loss from the cancellation of major tech conferences like Google I/O, Facebook’s F8 event, and Mobile World Congress over coronavirus has already passed $500 million, according to estimates the data intelligence company PredictHQ pulled for Recode. That number doesn’t even include what event organisers like Facebook itself would have made from the event.

The figure just covers the losses to airlines, hotels, restaurants, and transportation providers that would normally make money from attendees’ purchases. 

Some $480 million — the vast majority of that total loss — comes from the cancellation of Mobile World Congress, which was supposed to host more than 100,000 attendees in Barcelona last month.

That’s followed by the cancellation of Google I/O, a 5,000-person developer conference whose direct losses are estimated to reach nearly $20 million. 

While a number of events, including Facebook F8 and Adobe Summit, will still have an online component, that effort does not stave off the significant economic loss from canceling the physical event.

PredictHQ looks at losses from four categories: airfare, lodging, food, and transportation. That means this is a very conservative estimate since it doesn’t include losses incurred from, say, event sponsors, purchases that employees might have made, or ancillary impacts to the local economy. 

The Game Developers Conference, a 30,000-person event that was scheduled for March but has been postponed, is not yet included in this data. 

PredictHQ said there was a 500 percent increase in major event cancellations and postponements last month, and the International Air Transport Association estimated last month that the new coronavirus outbreak could cost it more than $29 billion in revenue. 

Oxford Economics estimates that business conferences generate more than a trillion dollars in direct spending annually; so far these canceled tech conferences haven’t put a major dent in that. Still, both tech companies and consumers will be responsible for bearing the brunt of their losses, as most major insurance companies exclude communicable disease losses from reimbursement. 

These cancellations come as more than 3,100 people have died and nearly 93,000 have been diagnosed with coronavirus. Numerous tech companies, including Twitter and Square, have told their employees to work from home. Several other major companies, like Amazon, have canceled nonessential travel, especially internationally. Mentions of working from home also skyrocketed last month in public company transcripts. If more companies follow these tech companies’ lead, it could result in a test of people’s ability to work at home en masse rather than in the office.

Apple is still expected to hold its giant developer conferences later this spring. Austin’s South by Southwest is on for later this month, although major tech companies like Facebook, Intel, and Twitter have pulled out of the event. Were SXSW to cancel, total tech conference losses would reach nearly $900 million, according to PredictHQ. Recode’s own Code Conference is still scheduled for the end of May.

As the threat of coronavirus grows, it’s likely more companies big and small will decide to cancel their conferences. It remains to be seen how big those losses will be.

For more on this and other news follow the link.

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Why we’re better off with fewer friends

Why we’re better off with fewer friends

Why we’re better off with fewer friends
— Read on productivityhub.org/2019/09/05/why-were-better-off-with-fewer-friends/


Mark Zuckerberg says ‘a private social platform’ is the future at F8

Mark Zuckerberg says ‘a private social platform’ is the future at F8

— Read on feeds.mashable.com/~r/Mashable/~3/YqcO24Zjgh8/


Facebook Post Policing Now More In Your Face

Facebook Post Policing Now More In Your Face

— Read on www.forbes.com/sites/annatobin/2019/01/27/facebook-post-policing-now-more-in-your-face/