TODAY, PRFest, the world’s only festival dedicated to the public relations profession, has launched its first tranche of tickets, a brand new format and an international line-up for its event on Thursday, 18 June in Edinburgh. Public Relations and Communication Association (PRCA) has also confirmed its support.
Founder Laura Sutherland, a Chartered PR practitioner and crisis PR expert, from Glasgow, said: “I have spent time considering PRFest and what it means to those who come every year, from across the UK and beyond. I’ve also visited other events across the world in order to research content, format and best practice. I want to retain the intimacy of the event, but we need more conversation, sharing and action, underlining the value that public relations adds to organisations and this year, looking at purpose as our core theme.”
The first keynote announced is Alex Myers, founder and CEO of Manifest, an independent brand communications agency with offices in London, New York, Stockholm and Manchester. As well as coordinating Manifest’s operational growth, Alex has led creative communications strategies for brands as diverse as Virgin, BrewDog, Samsung and Help for Refugees.
Alex’s session “Building a creative process fit for the purpose economy”, will be followed by a second international speaker, Mary Beth West, a senior strategist from Maryville, Tennessee, who will host a conversation about “Waging ethics battles for positive outcomes”, reinforcing the ethical role public relations has and should play within an organisation.
PRFest will also focus on PR professionals as individuals, introducing elements of the programme including wellbeing and personal finance. Further programme announcements will be published on www.prfest.co.uk on 13th March and 1st May, timed with next level tickets being released.
Francis Ingham, director general of long-time PRFest partner, PRCA, said: “We’re excited to support and come along to PRFest once again on 18th June in Edinburgh. The event offers a fresh approach to out-of-office learning and has a richly deserved reputation for sharing intelligent thinking on the latest PR trends.”
“PRFest offers communication professionals the perfect opportunity to get away from London and other cities, and network with colleagues from across the UK and beyond.”
Added benefits this year include a free PRFest headshot for all ticket buyers and a buddy system for people new to PRFest. The annual influencer dinner, a let-your-hair-down opportunity for speakers, sponsors and attendees, will take place on the evening of the event.
Business owners are constantly working on business improvement, always looking to make their business better, more profitable, and more relevant. With that in mind they should be looking to invest in search marketing or SEO (Search Engine Optimisation) services.
The information below should help you to understand the most important reasons to invest in Search Marketing or SEO services.
1. Customer Acquisition
Usually the most important factors in running any business is in the acquisition of new clients, customers, or users.
Website customer acquisition…
Your website is usually a fundamental piece of the puzzle, and without it, your efforts could be completely wasted.
Whether your website is just there to help your customers find your contact information, or if it is actually used to directly generate leads, appointments or sales, it is likely that you could be doing additional things in order to help you to reach more people and investing in search marketing or SEO services can help.
2. Search Marketing, SEO & Social Media Marketing
Social media marketing is, of course, a big area of interest at the moment for many businesses and website operators, and modern search marketing and seo combined more traditional seo services with social media marketing and this should be at the core of your business marketing strategy.
Search Marketing & SEO is forever changing…
Unfortunately, search marketing or SEO is something that is becoming more and more difficult all of the time, and most businesses and web operators do not dedicate enough time to the search marketing, seo or social media marketing and a good SEO Agency will do this for you as well as keeping up to date with all of the changes.
3. Link Building
Google and the other major search engine providers have extremely complex algorithms that help them to determine where various websites, landing pages, and videos should rank in their search results.
This information is proprietary, and so they simply can’t share exactly how each individual site is ranked.
One thing that has been known since the search industry was born, however, is that links are an extremely crucial measurement tool.
Links are valuable…
Having a lot of links pointing to your site is a signal to the search engines that your site has something valuable. However, getting links to your website from other places on the internet is also quite complex.
but the wrong links could be harmful…
Backlinks can also potentially harm your site if those links come from the wrong places.
Quality over quantity…
Also, the number of backlinks is not generally viewed to be as important as the quality of a given backlink. So while link building is important, it’s equally crucial to hire an SEO agency that understands how to do this properly.
4. Content Marketing
You may have heard this phrase before, and it’s likely to be heard many more times as currently within the world of search marketing and SEO content is King.
High Quality Content is Crucial to your success…
Having high-quality content on your website is crucial to its success. In most cases, this content consists of informative articles that actually help people in the industry in which you operate.
How, though, does having all of this content actually help your search ranking?
Having high quality articles helps you out in more ways than one.
- First of all, high quality content makes it much more likely that your content will be viewed, read and shared by others, and this can help you to generate additional backlinks.
- Secondly, quality content helps you ensure that visitors spend more time on your website, and this is also a very important signal to search engine providers that your site is worthy of a good ranking.
5. New Markets
Often businesses aren’t always covering all of the markets they could be for their products and services and a good search marketing company or SEO agency can help you to find new markets for your products and services via detailed keyword researching and good keyword marketing toward those new markets.
6. Consistent results that can last a long time
There are SEO tactics that can help a website to rank highly fairly immediately, however, many of these tactics will not last, and some will actually cause you to be penalised later on.
Just as is true in most other areas of life, the easy way is generally not the best way. A search marketing expert or Good SEO agency will help you by using proven strategies that will help you earn traffic for years to come and these results can be far better and more reliable than alternative web marketing strategies such as Adwords.
For all of your digital marketing needs, please consider looking into the services offered by us, MA Consultancy, a specialist Cardiff SEO agency – maconsultancycardiff.com.
For more about what we can do to help you please feel free to contact us on: 07517 024979 or email: email@example.com or feel free to complete the online contact form.
MA Consultancy can provide Search Marketing or SEO Services to Businesses across the UK including England, Ireland, Scotland and Wales
Search Marketing or Seo Services in England…
We provide search marketing or seo services to businesses throughout England including those in London, Oxford, Reading, Brighton, Portsmouth, Southampton & Winchester in the South East, Bristol, Gloucester, Cheltenham, Bridgewater, Taunton & Exeter in the South West, Birmingham, Coventry, Nottingham, Leicester, Derby & Stoke in the Midlands, Manchester, Liverpool, Blackpool, Bolton, Wigan & Preston in the North West and Newcastle, Leeds, York, Sheffield, Doncaster and Hull in the North East.
Search Marketing or Seo Services in Ireland…
We provide search marketing or seo services to businesses throughout Ireland including those in Belfast in Northern Ireland and Dublin in Eire or the Republic of Ireland.
Search Marketing or Seo Services in Scotland…
We provide search marketing or seo services to businesses throughout Scotland including those in Edinburgh, Glasgow, Fife, Aberdeen, Dundee & Motherwell.
Search Marketing or Seo Services in Wales…
We provide search marketing or seo services to businesses throughout Wales including those in Newport, Caerleon, Langstone, Cwmbran, Pontypool, Caldicot, Magor, Undy, Chepstow, Monmouth or Abergavenny in the South East, Cardiff, Bridgend, Ogmore vale, Maesteg, Porthcawl, Portalbot, RCT, Vale of Glamorgan, Penarth, Barry, Cowbridge, Merthyr in South Wales, Swansea, Mumbles, Neath, Llanelli, Carmarthen, Tenby, Narbeth, Ammonford, Haverfordwest and Fishguard in South West Wales, Powys & Brecon in Mid Wales and Rhyl, Wrexham and Bangor in North Wales.
The “Six Reasons to Invest in Search Marketing or SEO Services…” post was written “By Mike Armstrong” from UK SEO Agency MA Consultancy, WelshBiz Marketing Brand and UK Web Design Company 333 Websites.