There are 7 critical company values that matter in 2021, 2022 and beyond.
2020 was a year like no other, at least in our lifetimes.
The global economy was brought to its knees as businesses were forced to closed or make lots of changes, supply chains saw major disruptions and stay-at-home orders and lockdowns were issued everywhere.
In times like these, the companies that survive and/or even thrive amongst the chaos, are the companies whose foundations and cultures are positive and strong, with resilience built into their very ethos, structures and cultures!
So let’s take a look into the seven levels of organisational consciousness which can be incorporated into company culture during a pandemic or additional global crisis of that magnitude.
Level One: Survival
This the most basic of company values or level of organisational consciousness. It is at the bottom of the consciousness ladder but that doesn’t mean that this level isn’t necessary; in fact, far from it!
In a pandemic, survival is critical, and companies must implement strategies which help the organisation to be stable financially and create shareholder value despite the ongoing chaos.
Level Two: Relationships
Particularly during a pandemic, companies need to foster a culture in which employees and clients feel loyal to the organisation since it takes care of their needs.
For example, the company can offer paid sick leave/enhanced medical insurance to those taken ill and the firm can also renegotiate payment terms with its customers who are struggling to meet their commitments due to the effects of the pandemic.
A company’s biggest assets are its people (both employees and customers), and aiming to create strong relationships with these people will almost guarantee the survival and success of the company.
Level Three: Self-Esteem
The next value up the ladder is self-esteem. Organisations seeking to navigate the challenges presented by the ongoing pandemic need to establish structures and procedures that bring order to the organisation and make it possible for performance to improve.
For example, a streamlined travel policy that spells out which specific safety measures employees need to take and how they can get help quickly in case of emergency may bump up productivity among employees whose roles require them to travel frequently. Avoid confusion and unnecessary bureaucracy at all costs.
Level Four: Transformation
This core value facilitates improvement and innovation among employees. A company culture which encourages adaptability as well as continuous improvement encourages an environment where employees can participate in decision making. When employees are given a voice, their loyalty and engagement shoot up, and the organisation is the net winner.
Level Five: Internal Cohesion
During a pandemic, companies need to focus on shared values and an inspiring vision which can bring together the motivations of every team member, with those of the organisation. When everyone is pulling in the same direction (as opposed to each team only caring about what happens in their team or department), performance, creativity, integrity and commitment can really increase exponentially, with a compound effective.
This can be the best position to take when facing a pandemic or any major crisis!
Level Six: Making a Difference
This penultimate value entails building mutually beneficial alliances with other entities or groups as well as with the community.
For example, the company culture can enable the creation of opportunities to support local hospitals or soup kitchens using a fraction of the profits earned by the company.
The company can also nurture alliances with other organisations in which each firm is a client of the other’s products or services, and all parties contribute to the community.
As the organisation commits to a bigger purpose, internal cohesion will deepen.
Level Seven: Service
This is the highest value that an organisation can have, especially during a pandemic. At this level, everyone in the organisation recognises that they are part of everything around them. They therefore strive to make a positive contribution towards creating a better planet and humanity in general.
In a pandemic, the importance of this value in a company culture is all too apparent; who will buy your products if everyone is sick or dies and yet you have the capacity to prevent or minimise the impact of the pandemic?
Companies that survive and even thrive, tend to operate at this level of consciousness, and it no longer matters who is at the helm. The system lives and breathes service, so there is no choice but for everyone to go along with it!
As you rebuild your company after the shocks of 2020 and a significant part of 2021, or as you seek a fresh start in a new company, take a close look at how you can apply the seven values above in the culture of your company.
These aspects of a company culture will not only ensure you breeze through the pandemic, but you will be on your way to building a lasting legacy!
Business and Sports News from Mike Armstrong – See http://mikearmstrong.me