Tag: Advertising

Satan Shoes Maker MSCHF Is Opening An Unholy Chick-Fil-A Business On A Sunday

Image via MSCHF

Unless you have sworn your life to celibacy from fried chicken in the United States, you might be aware that Chick-fil-A is open all days of the week except Sunday, the Sabbath day. The tradition goes way back to the 1940s, when devout Baptist founder Truett Cathy would close locations on Sunday so workers could take a break or go to church.

As times evolved, some religious teachings didn’t hold up as well with modern Americans. Dan Cathy, the founder’s son who took over the business, made headlines for his outright opinions against gay rights and for supporting anti-LGBTQ organizations in donations, Highsnobiety notes.

As if there weren’t enough chicken sandwich wars already, Brooklyn art collective MSCHF is starting its own against the fast-food chain. On a day Chick-fil-A isn’t working, the folks of MSCHF—and presumably the devil—will hustle harder. Come Sunday, September 26, it will launch its own ‘Sunday Service’, but without the church.

You may recall the MSCHF name from its work with the lawsuit-riddled Satan Shoes containing a drop of blood, and, earlier, Jesus Nikes infused with holy water. Religion is a common theme in MSCHF’s “drops,” as it’s a “potent” part of culture in the US.

Unlike your usual Chick-fil-A sandwiches, these ones (purchased directly from the fast-food locations) will be bagged in thorny “666”-branded packaging inspired by the original’s rooster logo, as well as served with a Shroud of Turin napkin. And guess how much it’s priced—that’s right; US$6.66.

Your duty goes beyond donations in devilish denominations, though there are thankfully no blood pacts this time. Those who covet the unholy sandwich can click on a button on the website to tweet at Chick-fil-A. It’ll probably miss your comments on the Sabbath, but when Monday comes around, it would be absolute hell.

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[via Highsnobiety, images via MSCHF] http://www.designtaxi.com/news/415845/Satan-Shoes-Maker-MSCHF-Is-Opening-An-Unholy-Chick-Fil-A-Business-On-A-Sunday/

Lil Nas X Is Now Your New ‘Attorney,’ Head-Turning Billboards Claim

Lil Nas X

We’ve seen tons of artists advertise for new album releases on huge screens in Times Square or on billboards spanning an entire building.

But for his debut studio album, Montero, Lil Nas X has chosen a different route instead.

Inspired by old-timey law firm advertisements, the 22-year-old singer put up various billboards around the nation, featuring him in a variety of getups.

With eye-catching slogans, the public is then (knowingly or unwittingly) directed to welcometomontero.com, where they can order the album or watch his music videos, as per The Cut.

One billboard reads, “Do you hate Lil Nas X? You may be entitled to financial compensation.” Another is a humorous nod to the singer’s outspoken LGBTQ+ advocacy, saying, “Gay? You may be entitled to financial compensation.”

And in an attempt to bait those with certain political leanings, Lil Nas X even came up with a billboard inviting them to “take action.”

“Do you miss the real America!? Visit WelcomeToMontero.com to see how we can take our country back,” it said. Chances are, those who fall for it aren’t going to be too pleased seeing the star twerk on screen.

This is no doubt one of most creative marketing campaigns we’ve seen for an artist in a long time. Forget fancy photoshoots; who knew bringing back advertisements from the 90s could cause such a stir?

Take a look at the billbords below.

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[via The Cut, cover image Lil Nas X] http://www.designtaxi.com/news/415802/Lil-Nas-X-Is-Now-Your-New-Attorney-Head-Turning-Billboards-Claim/

LinkTree Advertising


LinkTree Advertising – Advertise on the Longest LinkTree in the World for just £50 per year – https://youtu.be/2iRGug5d4PI via @YouTube #LongestLinkTreeInTheWorld

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

AMC Is The First Theater To Advertise On TV, Inviting Audience Back To Cinemas

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Image via AMC

Nicole Kidman struts into a theater to enjoy a movie or three on the big screen, beckoning a nationwide audience to do the same after AMC Entertainment’s newest move: television advertising.

It was announced on Wednesday that the theater chain was planning to spend US$25 million on its newest multimedia campaign to invite an audience back into its physical cinemas.

The company claims that this is “the first national advertising program by a major theatrical exhibitor in the history of cinema.”

With Nicole Kidman as the face of the campaign, the advertisements are planned to hit television screens in the US starting this Sunday.

Split into commercials lasting 15, 30, and 60 seconds, the clips are meant to “highlight the emotion and experience that can only be found on the big screen in the communal setting of a movie theatre,” as per the press release.

This is evidence in the simple yet resonant theme message of the campaign: “AMC Theatres. We Make Movies Better.”

“For more than a century, movie theatres have not only survived but thrived,” declares Adam Aron, CEO of AMC. “Through emerging technology and expanding entertainment options and despite repeated imminent threats to the cinema business over the decades, movie theatres have remained a vital part of the cultural fabric of our society the world over.”

Before this campaign, movie theaters have relied more on individual movie studios to promote their newest releases at specific cinemas. Most cinema advertising also comes in the form of small logos at the bottom of movie posters, rather than an entire campaign dedicated to the location.

However, times have changed, AMC recognizes. Describing the recent COVID-19 pandemic as “uncharted waters,” Aron reiterates that the company can’t keep relying on “what’s always worked before.”

Businesses suffered tremendous impact during global lockdowns, and experiential destinations like cinemas took a huge hit. Their products aren’t items that can be easily delivered, like other physical purchases.

The alternative “delivery” option for cinemas is streaming, but that’s just handing business to rivals on a silver platter.

Now that the world is in the process of opening back up, AMC is making sure to remind audiences of the thing they so missed: “the magic that can only be found in a movie theatre and at AMC, with our big seats, our big sound and our big screens.”

Discover where movies feel perfect and powerful. Get a sneak peek at the biggest advertising campaign any theatre chain has ever made, starring Academy Award winner Nicole Kidman. #AMCTheatres. We Make Movies Better. Learn more: https://t.co/G6TyJ3sElx pic.twitter.com/Y8lYRG2CHo

— AMC Theatres (@AMCTheatres) September 8, 2021

[via CNBC, image via AMC] http://www.designtaxi.com/news/415668/AMC-Is-The-First-Theater-To-Advertise-On-TV-Inviting-Audience-Back-To-Cinemas/

Basquiat-Fronted Tiffany & Co Ad Wouldn’t Have Pleased The Artist, Say Friends

Image via Beyoncé

Last month, Tiffany & Co debuted its a massive branding campaign featuring the likes of Beyoncé and Jay Z alongside a never-before-seen Jean-Michel Basquiat painting.

While many have noted that the artwork, Equals Pi, resembled the famous ‘Tiffany Blue’ hue the brand is known for, some of the artist’s friends don’t seem too happy about the reference.

As reported by The Daily Beast, several of Basquiat’s close friends and collaborators have come out against the campaign, especially with the artwork set to go on permanent display at Tiffany’s flagship store in Fifth Avenue.

“I’d seen the ad a couple days ago and I was horrified. The commercialization and commodification of Jean and his art at this point — it’s really not what Jean was about,” said Alexis Adler, who lived with the late artist from 1979 to 1980.

If Basquiat were alive today, he’d have wanted his paintings to be hanging in museums for public viewing, instead of being privately owned by a commercial brand, she said.

“Unfortunately, the museums came to Jean’s art late, so most of his art is in private hands and people don’t get to see that art except for the shows. Why show it as a prop to an ad? Loan it out to a museum. In a time where there were very few Black artists represented in Western museums, that was his goal: to get to a museum,” Adler explained.

According to Complex, Al Diaz, who was part of street art duo SAMO with Basquiat, said he wasn’t impressed by how Tiffany & Co cited Basquiat’s well-known interest in high-end luxuries as a reason to use his painting in the advertisement.

“People think that his association with luxury was because he was impressed with that s***, but he couldn’t care less. It’s not just about wearing an Armani suit. If he wore it, it’s because he could buy it and f*** it up, it wasn’t because the stitches were fabulous or well-made,” said Diaz.

Even more damning is Stephen Torton’s, Basquiat’s assistant, take on the matter. He felt that due to the racism of the time, it was unlikely Basquiat would even be allowed to enter stores such as Tiffany when he was alive.

“They wouldn’t have let Jean-Michel into a Tiffany’s if he wanted to use the bathroom, or, if he went to buy an engagement ring and pulled a wad of cash out of his pocket. We couldn’t even get a cab,” recalled Torton.

Will the brand respond to the backlash? Or continue with the explanation that Basquait’s choice of color in the artwork was likely “some kind of homage” to Tiffany’s?

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[via Complex, cover image via Beyoncé] http://www.designtaxi.com/news/415613/Basquiat-Fronted-Tiffany-Co-Ad-Wouldn-t-Have-Pleased-The-Artist-Say-Friends/

Transport For London Pulls ‘Naked Attraction’ Bus Ads For Being Too Intrusive

Video screenshot via Channel 4

The little private time that comforts commuters on public transport was disrupted by Channel 4’s campaign for controversial dating show Naked Attraction, which left some feeling exposed. After listening to complaints, Transport for London (TfL) made the decision to take down the advertisements.

Displayed on the upper deck of London buses were prints depicting passengers along a spectrum of appreciation for the show and getting naked. The back part read “loves naked attraction,” the middle section said “hates naked attraction,” while the front declared that any rider seated there “loves being naked.”

What the hell is this creepy bus ad? You can’t just label non-consenting passengers like that. Does @Channel4 not know how many sexual assaults take place on buses? pic.twitter.com/SQQoYUmFqv

— Tracy King (@tkingdot) August 30, 2021

The activation was for a dating game series where a clothed person is matched with six potential partners, whose nude bodies are gradually shown in full to the person.

The campaign is awkward at best, but people have also pointed out that it potentially trivializes sexual assault and can be particularly discomfiting for victims of sexual harassment.

“You can’t just label non-consenting passengers like that,” tweeted writer Tracy King, who shared a photo of the advertisement. “Does Channel 4 not know how many sexual assaults take place on buses?”

King elaborated that “the bar shouldn’t be this low, but can ad agencies perhaps start with ‘does this concept afford the bus user basic dignity, privacy and autonomy?’” and that passengers “shouldn’t have to navigate ‘am I the butt of a joke on my way to work today.’”

Others have also remarked that children would be placed at an especially compromising position, seeing as how they might favor taking the upstairs seats.

As per a YouGov poll from 2020, a majority of women (55%) in London have been subjected to unwanted sexual advancements on public transport, while one in five men (21%) have been affected by such incidents.

TfL stressed that the transportation network takes “any report of sexual assault or inappropriate behavior… extremely seriously” so that “public transport is a safe environment for everyone.”

According to advertising watchdog the Advertising Standards Authority (ASA), 26 complaints had been filed against the activation, with most expressing “that the ad sexualizes members of the public and does so without their consent.”

TfL has now deemed the advertisement unsuitable for its bus network, and promises to take it down “as soon as practicable.”

In response, a spokesperson for Channel 4 commented: “This ad is based on a Channel 4 entertainment program. It was not our intention to cause offense and we apologize if it has done so.”

Hi Tracy. Thanks for your feedback. We have reviewed the ad campaign and decided that it should not continue to run on our bus network. It will be removed as soon as practicable, and we will continue our efforts to ensure public transport is safe for everyone. ^Paul

— Transport for London 😷 (@TfL) August 31, 2021

[via Sky News, cover image via Channel 4] http://www.designtaxi.com/news/415544/Transport-For-London-Pulls-Naked-Attraction-Bus-Ads-For-Being-Too-Intrusive/

1950s ‘Muppets’ Ads Threatened Your Life Unless You Drank This Coffee Brand

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Image via The Jim Henson Company

In the late 1950s, Jim Henson, creator of The Muppets, was approached by Wilkins Coffee to produce advertisements for the beverage. Between 1957 to 1961, he made a total of 179 ads, each lasting just 10 seconds for station identification.

Eight seconds were all he had to work with, taking the other two out for a quick shot of the product. But a lot can be done in eight seconds, it seems, with some lighthearted assassination taking the particular spotlight in the Wilkins ads.

Two puppets voiced by Henson himself, Wilkins and Wontkins, are the star of the show. As their names probably suggests, the former is a coffee drinker and the latter not so much. The consequences Wontkins faces for not indulging in the drink are, well, rather catastrophic.

Trampled on, shot, stabbed, slammed in a car lid, electrocuted, and put in precarious danger in all other forms that you can possibly think of, the poor guy’s fate makes the message clear: drink Wilkins Coffee, or simply perish.

“People who don’t drink Wilkins Coffee just blow up sometimes,” Wilkins once shrugged.


Directed by Jim Henson pic.twitter.com/852Jz8tRfP

— One Muppetational Shot (@OneMuppetShot) May 2, 2020

Puppetry humor aside, the campaign proved extremely successful. Henson was reported to have told Judy Harris in a 1982 interview that the commercial was “the number one” most popular commercial in the Washington area, Open Culture reports.

In fact, it was so popular that Henson’s advertising agency began to extend this concept to other coffee brands in regions outside Washington, with Henson recreating the ads under different brand names.

He recalls that at one time, they had “up to about a dozen or so clients going at the same time.”

Wilkins and Wontkins went on to become stars of their time, landing more gigs for brands like Kraml Dairy and Red Diamond, according to Muppets Wiki. They also made appearances on the coffee cans themselves, and saw a 1958 run of vinyl puppets in their likeness being sold through the mail for a dollar. Simpler times.

Their Muppet-like appearance, comedic nature of the commercials, and the coffee cans reading, “Hey, kids! I’’m Wilkins—he’s Wontkins—you see us on TV!” showed that their appeal to children was recognized by the company.

But that certainly didn’t stop a caffeinated Wilkins from shoving the grumpy, ill-fated Wontkins under the guillotine in one particular reel.

The ads were so popular they even spawned the very first Muppet merchandise, a set of vinyl Wilkins and Wontkins puppets you could get by sending in a dollar and “the last inch of winding band on Wilkins Coffee.” (The puppets are in the @smithsonian today.) /9 pic.twitter.com/ZQ57ZFSVvd

— Brian Jay Jones (@brianjayjones) September 29, 2020

[via Boing Boing, image via The Jim Henson Company] http://www.designtaxi.com/news/415505/1950s-Muppets-Ads-Threatened-Your-Life-Unless-You-Drank-This-Coffee-Brand/

Subway Builds World’s Largest ‘Sub’ And Sends It Floating With People On Top

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Video screenshot via Subway New Zealand

A Subway sandwich truly keeps these people afloat. For its spring campaign in Australia and New Zealand, Subway has built a buoyant, nine-meter-long (29.5-foot-long) “sandwich” and sent it down Lake Wakatipu in Queenstown, New Zealand.

Constructed with the help of creative communications agency Publicis Worldwide, the boat—neatly stacked with proteins and greens—is seen ferrying eight passengers, who are visibly exuberant by the experience of riding on the world’s largest Subway “sub.”

The campaign, entitled Feel Good, aims to portray the positive feelings one gets from eating healthier, AKA when they “Eat Fresh.”

Through this offbeat activation, the brand hopes to push Subway’s “Eat Fresh” ethos to consumers’ top-of-mind awareness, illustrating that healthy eating does not just taste good, but also feels good.

“We’re building ‘Footlong Fame’ for Subway, and what better way to do this than by building the biggest nine-meter-long?” said Ryan Petie, executive creative director at Publicis Worldwide. “The idea is so simple, ridiculous—but we felt the world needs a bit more of that right now.”

Fancy something to wash down your 30-foot-long Subway sandwich?

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[via B&T, video and cover image via Subway New Zealand] http://www.designtaxi.com/news/415504/Subway-Builds-World-s-Largest-Sub-And-Sends-It-Floating-With-People-On-Top/

Red Bull Gets Taken By The Horns For Damaging UNESCO Heritage Site With Stunt

Video screenshot via Kostiantyn Usov, Kiev Deputy Mayor

Brimming with energy-fueled liquid courage, a gung-ho Red Bull left a (physical) mark at a UNESCO World Heritage site and is now suffering the brunt of it. Its latest stunt in Kiev, Ukraine saw it leaving a tire tread at the forecourt of Saint Sophia Cathedral.

While it’s not uncommon for brands and creators to pull off campaigns with world landmarks as their backdrops, Red Bull made the mistake of dirtying the site, and doing so without authorization. The activation, believed to be starred by local rap artist Alyona Alyona, saw two Nissans in Red Bull livery swirling around a statue and creating a black tread.

Posted by Kostiantyn Usov on Tuesday, August 10, 2021

According to a report by local news site BYKVU, Red Bull was actually denied permission by local authorities to carry out the drifting stunt, but it decided to wing it, anyway, not enforcing the required safety precautions and barriers as well.

As a result, “2,000 square meters of paving with Kyiv yellow bricks have been damaged on the Sofiiska Square,” the outlet detailed.

Posted by Kostiantyn Usov on Tuesday, August 10, 2021

The stunt was stopped midway by local police, who towed and impounded the cars, B&T noted.

Kostiantyn Usov, Kiev’s deputy mayor, shared his vexation about the damage and side effects of the stunt on Facebook, writing: “Red Bull did this early this morning endangering dozens of lives. People of the morning were going to work through a large area and were forced to dodge vehicles. The consequences could have been, without exaggeration, tragic.”

Expressing remorse for its “oversight,” Red Bull has apologized and offered US$2,000 for the cleaning bill. In addition, it has been handed a 1,700 Hryvnia (US$64) fine by the local council for going against orders.

“We did not follow all the necessary procedures and we deeply regret this oversight on our part,” a representative of the brand responds. “It was always our intention to clean the site so that we would leave it as we found it.”

ENG BELOW👇👇👇Сьогодні вранці на святій Софійській площі Києва продавець енергетичного напою Ред Бул без погодження з…

Posted by Kostiantyn Usov on Tuesday, August 10, 2021

[via B&T, video and images via Kostiantyn Usov, Kiev Deputy Mayor] http://www.designtaxi.com/news/415444/Red-Bull-Gets-Taken-By-The-Horns-For-Damaging-UNESCO-Heritage-Site-With-Stunt/

Humorous ‘Vagnastics’ Ad Trains Your Shaving Skills With Ideal, Funky Poses

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Video screenshot via Eos

With all the reaching, grunting, and strategic placements, shaving can feel like a workout in itself. Making light of the routine is shaving cream brand Eos, which has literally turned it into an exercise regime.

Teaming up with creative agency Mischief @ No Fixed Address, Eos has released an amusing Vagnastics clip—heavily inspired by 80s-style aerobics videos—that teaches you more productive poses for shaving the nether regions, like ‘The Wartime Captain’, ‘The Lather Your Ladies’, ‘The Cello’, and ‘The Dust Buster’.

Donning spandex, the instructor encourages audiences to stretch out their muscles and “get loose before shaving that goose” at prime angles.

Who knows? With repetition, you might ease into one of these stances as one of your starting poses for when you’ve got a razor in hand.

[via Campaign, video and cover image via Eos] http://www.designtaxi.com/news/415416/Humorous-Vagnastics-Ad-Trains-Your-Shaving-Skills-With-Ideal-Funky-Poses/

Pepsi Offers To Reimburse Coke Zero Sugar’s Disappointed, Heartbroken Customers

Photo ID 176955649 © David Tonelson | Dreamstime.com

If your heart has been recently shattered by Coca-Cola’s newest update to Coke Zero Sugar, despite it touting the beverage as the “Best Coke Ever?”, don’t worry. Pepsi is here for you.

“It’s time to move on,” Pepsi insists. But consolingly, of course. “Can we buy you a drink?”

In a move following social media users’ disappointment over the shakeup that Coke Zero Sugar has sustained, Pepsi is “welcoming former Coke Zero Sugar drinkers with open arms and a zero-sugar cola that doesn’t compromise on taste,” writes the company in its press release.

To the powers that be @ #CokeZeroSugar you just help me kick my habit. New Coke Zero is 🤢. Did you not learn anything from New Coke fiasco. If it ain’t broke…

— lori wood (Hauger) (@mankea) August 12, 2021

It also claims that when cola drinkers get a taste of Pepsi Zero Sugar, “they keep coming back.” In fact, it’s so confident in its drink that it’s promising to reimburse saddened, lonely-hearted Coke drinkers for their purchase of Coke, for the cost of bottles up to 20oz.

The brand is also calling for all who have been disappointed by Coke Zero Sugar to make it official: announcing their “breakups” with Coke Zero Sugar on social media. This cheeky move can be made by posting a photo of themselves with their “new beau”—Pepsi Zero Sugar—and really drive in the message with the hashtag #MyCokeBreakUp.

With this, zero-sugar fans will continue to be rescued from disastrous heartbreak by Pepsi, who will “continue to swoop in” ease the emotional turmoil with a coupon for a 12-pack of Pepsi Zero Sugar.

Hey @CocaCola IT’S NOT YOU, IT’S ME

While you keep changing New Coke Zero, we’ll always be in good “taste”. #MyCokeBreakUp #NewCokeZero pic.twitter.com/awGXMTDMST

— Pepsi (@pepsi) August 18, 2021

Hey Coke Zero drinkers, it’s time to move on …can we buy you a drink?

Share a pic of you with your Pepsi Zero Sugar using #MyCokeBreakUp and make it official!

Official Terms: https://t.co/uwbjGMagSx pic.twitter.com/71Z1Kv9zTK

— Pepsi (@pepsi) August 18, 2021

[via Pepsi, photo ID 176955649 © David Tonelson | Dreamstime.com] http://www.designtaxi.com/news/415329/Pepsi-Offers-To-Reimburse-Coke-Zero-Sugar-s-Disappointed-Heartbroken-Customers/

Animal Shelter Takes To Tinder So You Can ‘Swipe Right’ On Lonely Adoptable Pets

Image via ID 97456828 © Okssi68 | Dreamstime.com

As we approach the light at the end of the pandemic tunnel, there’s one set of creatures who aren’t benefitting from people returning to work: pets.

According to a report by Fortune, shelters in New York and Los Angeles are running out of space as more people abandon their “pandemic pets.”

Animal Care Centers of NYC took in 1,393 animals in June, more than double the number dropped off in February. Elsewhere in the nation, an increasing number of people are leaving unwanted pets on doorsteps of animal welfare societies and shelters.

In light of this surge in abandoned pets, the Munich Animal Welfare Association in Germany has come up with a unique campaign to match adoptable pets with new forever homes. It’s taken to putting up profiles of these furry friends on popular dating app Tinder.

The shelter, partnering with an advertising agency, even took professional headshots of the cats and dogs for their profiles, and it’s paid off. There were users who swiped right on the animals, eagerly awaiting their first “date.”

“The response is insane. It’s exploding everywhere,” MAWA’s Jillian Moss told Reuters.

By placing profiles of adoptable pets on Tinder, the shelter hopes it can connect the animals with enthusiastic adopters. Tinder also showed its support for the ingenious campaign.

“We hope that these animals really find a new partner, a ‘purrfect match’ in the long term and not just for a few weeks,” said Benjamin Beilke, who works for the dating app’s communication team.

[via Engadget, cover image via ID 97456828 © Okssi68 | Dreamstime.com] http://www.designtaxi.com/news/415212/Animal-Shelter-Takes-To-Tinder-So-You-Can-Swipe-Right-On-Lonely-Adoptable-Pets/

Supermarkets Put Up Bruised Fruit Stands Subtly Connecting Abuse Victims To Help

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Video screenshot via Interval House

Reports of intimate partner violence in Canada have increased by more than 30% since the start of the pandemic, with women spending more time at home trapped with their abusers, while having less access to support.

So in a new activation that protects abuse victims’ need for discretion, Interval House, a shelter supporting abused women and children, and advertising agency UNION have set up a display at possibly the one place they can turn to: the grocery store. A stand of bruised fruit can be found at the The Big Carrot Community Market on the 348 Danforth Ave in Toronto through August, with more to appear across the city.

From afar, apples look as if they have been over-ripened, but customers would soon find out that they’re not really meant for eating. The fruit comes with stickers reminding shoppers that abuse doesn’t lift like COVID-19 safety regulations, as well as includes discreet contact details to Interval House’s 24/7 Crisis Line.

If you or a loved one are facing domestic abuse, please reach out to any of these hotlines for assistance; residents in the US can contact the National Domestic Violence Hotline at 1-800-799-7233, where confidential support from trained experts will be available. Remember that you’re never isolated in this fight.

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[via Little Black Book, images via Interval House] http://www.designtaxi.com/news/415196/Supermarkets-Put-Up-Bruised-Fruit-Stands-Subtly-Connecting-Abuse-Victims-To-Help/

Australia’s Parliament House Gets Vandalized In The Name Of Saving The Earth

Photo 11399239 © Dan Breckwoldt | Dreamstime.com

Australia’s Parliament House and its prime minister’s residence in Canberra were vandalized on Tuesday morning, leaving messages behind accusing the government of not taking sufficient action to protect the country from the impending climate crisis.

“Duty of Care” was the message spray-painted across the entrance of the Parliament House alongside the logo of the protest group Extinction Rebellion. It’s the name of the group’s latest campaign to bring awareness to the Earth’s predicament. Some protestors had also glued themselves to the forecourt of the House, and a pram was set ablaze.

The Duty of Care campaign carried out by the protest group aims to “remind the government of its duty to take action on global warming.” The aim of the campaign is synonymous with the aim of the group, whose core strategy is “mass disruption of city centers through nonviolent civil disobedience.”

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This comes after a report by the United Nations’ Intergovernmental Panel on Climate Change, which stated that the world had warmed by 1.1ºC (33.4ºF), and that Australia, in particular, could expect increased fires, droughts, and cyclones as a result.

The US, China, and the EU have all pledged to reach net-zero emissions by 2050. However, Australia has yet to make a similar move, in spite of its relatively small population, CNN reports. This may be due to the country’s highly valuable resources, coal and iron ore, crucial for trade. The news outlet adds that the nation also still relies heavily on carbon emissions in order to generate power.

In a statement made by the police, five were arrested at Parliament House and three at The Lodge, the prime minister’s residence. All have been taken to the ACT Watch House, and the vandalism has been covered.

#BREAKING: Extinction Rebellion protesters have been arrested in Canberra after spray-painting Parliament House and setting a pram on fire.

It comes after the release of a damning global report on climate change.

MORE: https://t.co/xTsv8nBhL2#9News pic.twitter.com/2WJQqOcb3K

— 9News Australia (@9NewsAUS) August 10, 2021

Image via Extinction Rebellion

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[via CNN, images via various sources] http://www.designtaxi.com/news/415189/Australia-s-Parliament-House-Gets-Vandalized-In-The-Name-Of-Saving-The-Earth/

Tiffany & Co’s ‘Youthful’ Brand Campaign Backfires, Insults Its Best Customers

Image via Tiffany & Co

While Tiffany & Co set out to modernize its brand image into one that was more youthful and trendy, its latest branding campaign could be one of the worst brand “refreshes” in recent memory. Instead of drumming up hype around its new releases, the famed jewelry brand has instead alienated anyone over the age of 30.

In an effort to appeal to a younger market, Tiffany’s went with the tagline: “Not Your Mother’s Tiffany,” featuring chicly dressed models on street posters to add an “edge.” The company posted its new campaign video to Instagram, with a baffling caption that said: “Your mom called. She said, ‘I told you so.’”

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According to Creative Bloq, most of the social media response to this campaign has been decidedly negative. Worse still, it has seemed to backfired with one of the brand’s largest customer bases: mothers and middle-aged women.

“As a mother who has spent the last 15 months working from home and homeschooling my daughters at the same time, I feel really offended by your campaign,” said Instagram user @drea_steiner.

“If it wouldn’t hurt my husband I would take off my Tiffany’s wedding band and my Tiffany’s engagement ring right now.”

Another user, @runnahgirl, echoed the sentiment, as she commented: “Tiffany is classic and iconic. Why is there a need to pit generations against one another? My daughters love my collection and have dibs on certain pieces.”

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A few of the comments also harkened back to a similar campaign by US carmaker Oldsmobile in the 1980s, which had the tagline: “This is not your father’s Oldsmobile.” According to a report on the brand, the campaign failed even back then, with the then-youths not buying it either.

Brand executives in the advertising industry are also voicing their distaste for Tiffany’s new campaign. Joel Kaplan, Executive Creative Director at MUH-TAY-ZIK / HOF-FER, told Morning Brew, “For a brand as iconic as Tiffany, I would have expected a more unique way to appeal to a Millennial and Gen Z buyer. Instead of standing for something, they took the more common approach of standing against something, their own history and tone.”

While Tiffany has yet to comment on the questionable campaign, it’s definitely one of the biggest branding faux pas of 2021 yet. Take a look at the campaign video below and see for yourself.

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A post shared by Tiffany & Co. (@tiffanyandco)

[via Creative Bloq, cover image via Tiffany & Co] http://www.designtaxi.com/news/415181/Tiffany-Co-s-Youthful-Brand-Campaign-Backfires-Insults-Its-Best-Customers/

3D, Mind-Bending Billboards Are Coming To The UK In A Big Way

[Click here to view the video in this article]

Image via Ocean Outdoor

Advertising’s transition to space proves one thing: the industry’s about to get wackier and more competitive, whether intergalactically or just internationally. In the past months, for one, we’ve seen a mushrooming of 3D illusions in which giant creatures are depicted to pop out of screens to join or scare passersby.

That’s going to be a more common sight in the UK, the Netherlands, as well as Nordic countries, where digital out-of-home advertising firm Ocean Outdoor plans to officially roll out its proprietary ‘DeepScreen’ technology on large LED billboards, having completed a trial run with success.

Image via Ocean Outdoor

The technique relies on “anamorphosis,” or forced perspective, and mathematically contorts visuals such that imagery on flat surfaces appear to move to the next dimension without the need for AR or VR headsets. So far, its templates have been tested at London’s Piccadilly Lights by Netflix, food delivery service Deliveroo, Vodafone, IWC Schaffhausen, and online poker cardroom PokerStars, among several other locations.

Image via Ocean Outdoor

And if brands play their cards right, they might capture the short attention of the general public with quasi-3D advertising for the long haul. Ocean Outdoor’s neuroscience analysis finds that full-motion screens perform 2.5 times better than static outdoor advertisements.

To put it succinctly, the firm’s head of design and studio David Tait describes: “It doesn’t get much more striking than a 17m high rugby ball flying towards them.”

Image via Ocean Outdoor

Image via Ocean Outdoor

Image via Ocean Outdoor

[via AV Magazine, video and images via Ocean Outdoor] http://www.designtaxi.com/news/415171/3D-Mind-Bending-Billboards-Are-Coming-To-The-UK-In-A-Big-Way/

Snickers Takes Down Commercial In Spain After Being Accused Of Homophobia

Photo 105170575 © Ekaterina79 | Dreamstime.com

A new advertisement by Snickers Spain is leaving a bitter taste in locals’ mouths, as it seems to denounce homosexuality as wrong and being straight as “better.” The brand has since removed it with an apology.

The 20-second video begins with openly gay Spanish social media influencer Aless Gibaja ordering a “sexy orange juice” at a restaurant, which confuses his friend and the waiter, who then passes Gibaja a Snickers ice cream bar. After taking a bite, Gibaja transforms into a burly man with a deep voice, according to the Guardian.

Gibaja’s friend asks if he feels “better,” to which his new version responds, “Better.” The clip ends with the tagline: “You’re not yourself when you’re hungry.”

El REPUGNANTE anuncio PLUMÓFOBO de Snickers. pic.twitter.com/bxtgMHh44e

— Gato (@gamomena) August 4, 2021

The scene has left viewers appalled, including the State Federation of Lesbians, Gays, Trans and Bisexuals, which condemned Snickers for the “shameful and unfortunate” move of “[perpetuating] stereotypes and [promoting] homophobia.”

Irene Montero, the country’s minister for equality, also gave her two cents about the advertisement on Twitter. “I wonder who would think it is a good idea to use homophobia as a business strategy. Our society is diverse and tolerant,” she detailed. “Hopefully those who have the power to decide what we see and hear in advertisements and television programs will learn to be as well.” Per the Guardian, some customers have threatened to boycott the brand.

The video couldn’t have been more untimely, as it was posted just weeks after a fatal beating on 24-year-old Samuel Luiz, a gay man, that left him dead. Six people were arrested for their involvement in the suspected homophobic attack.

Snickers Spain eventually took down the advertisement, which it said it had assumed was a “friendly and lighthearted way” to showcase how “hunger can change your character.”

The company shared in a public statement: “At no time was it intended to stigmatize or offend any person or collective.”

Snickers owner Mars Wrigley also expressed regret for the campaign, writing in a statement, published by the Guardian: “We would like to wholeheartedly apologize for any harm caused by a recent advert for Snickers Ice Cream in Spain. We recognize that we got it wrong and have removed the online content immediately. We take equal rights and inclusion seriously; we want a world where everybody is free to be themselves and we believe that as an employer and advertiser we have a role and a responsibility to play our part in creating that world.”

Mars closed its apology with a promise to “listen and learn from this mistake and do better.”

[via The Guardian, cover photo 105170575 © Ekaterina79 | Dreamstime.com] http://www.designtaxi.com/news/415133/Snickers-Takes-Down-Commercial-In-Spain-After-Being-Accused-Of-Homophobia/

After SpaceX, You Too Could Order A Billboard To Advertise In Space

Image via SpaceX

Advertising is everywhere, and space is no exception. It was previously reported that Elon Musk’s SpaceX and Canadian tech firm Geometric Energy Corporation (GEC) were partnering up to launch a digital billboard into space. Now, there’s more news: you could soon grab a spot on this zero-gravity ad showcase.

Samuel Reid, CEO and co-founder of GEC, tells Insider that the company is currently building a satellite, CubeSat. On one face will be a pixelated display where the content will appear in the form of advertisements, as well as logos and art.

On its side, a selfie-stick-esque mechanism will film the display. The footage is to be streamed on YouTube or Twitch.

To get a spot on the CubeSat’s screen on a one-of-a-kind location, users will have to buy and claim pixels using tokens. Then, they’ll need to design the advertisement themselves, choosing what out-of-this-world content will appear on the board.

There are five different types of tokens, allowing users to customize location (Beta & Rhoe), color and brightness (Kappa), and how long the custom pixel will last for (Xi). It may not come as a surprise that the tokens are purchased using cryptocurrency, like Ethereum.

“I’m trying to achieve something that can democratize access to space and allow for decentralized participation,” Reid said. However, as of now, there is no confirmation of how much each token will cost.

CubeSat will be launched into orbit onboard a SpaceX Falcon 9 rocket, which will drop the satellite off on its way to the moon. This is scheduled for as soon as early 2022.

[via Futurism, image via SpaceX] http://www.designtaxi.com/news/415128/After-SpaceX-You-Too-Could-Order-A-Billboard-To-Advertise-In-Space/

Dubai Recruits Alba, Efron As ‘Spies’ For Thrilling Tourism Film Trailer

[Click here to view the video in this article]

Image via Mother London

Craig Gillespie, the Hollywood director behind Cruella, I, and Tonya, is back with what looks to be an epic action movie starring A-listers Jessica Alba and Zac Efron as a spy couple. Except, this film doesn’t exist—it’s a promotional campaign for Dubai Tourism.

To capture the city’s multifaceted canvas for action, romance, and more, creative company Mother London felt it apt to showcase it “via movie genres, and to present the city as an entertainment property.”

In a dramatic faux trailer à la those of espionage thriller films, the pair zip along the backdrops of Burj Al Arab, Jumeirah Al Naseem, and the Jumeirah district, and other key destinations. The video illustrates how vacations in Dubai can be easily personalized for various activity levels.

A wonderful touch is the fictional movie poster plastered at bus stops, teasing Dubai the blockbuster.

Image via Mother London

[via Campaign, images via Mother London] http://www.designtaxi.com/news/415118/Dubai-Recruits-Alba-Efron-As-Spies-For-Thrilling-Tourism-Film-Trailer/

Play-Doh Debuts ‘Home Protection Service’ To Dough-Proof Stressed Parents’ Homes

Image via Play-Doh

“We get it,” Play-Doh admits. “Play-Doh products can cause a mess.”

It’s everywhere: open a tub of the squishy, brightly colored compound, and you’ll be finding it wedged in the weirdest places.

But that’s where the newest Play-Doh Home Protection Service swoops in to save the day before you’re on your knees trying to get that fluorescent paste out of the corner of the rug. The squad is on its way to install a Play-Doh-proof room, where kids can make the mess they’ve always dreamed of, and parents can release their white-knuckled grip on the upholstery.

Grownups who sign up on the Home Protection Service’s website will stand a chance to win either a visit and installation from the team, or a limited-edition DIY preparation kit that can be used to Doh-proof the house before unleashing the pots of putty.

The fanfare-filled visit involves a makeover in a choice play area, which will include protective flooring, custom play tables and chairs for molding and sculpting sessions, kid-friendly aprons, and a certificate of a Play-Doh-Proof home. And, of course, plenty of products to enjoy the new space with.

Those with their hands on the DIY kits will get a similar set of assurances in the form of a tablecloth, aprons, dough products, and a certificate, too.

Launching in England, Scotland, and Wales, the service has garnered celebrity testimonials from names such as Ferne McCann, Harry Judd, and Candice Brathwaite, who voice the concerns of many parents with Play-Doh-loving kids. Judd describes a “love-hate” relationship with the product: “It inspires our little ones, and encourages them to use their imaginations, however it can also be really messy!”

Can’t get your hands on the service, or the kit? No fear; Play-Doh has compiled a list of quick rescues for a sticky situation, too.

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[via Campaign, image via Play-Doh] http://www.designtaxi.com/news/415108/Play-Doh-Debuts-Home-Protection-Service-To-Dough-Proof-Stressed-Parents-Homes/

Pink Ribbon Imagines World Landmarks As Boobs To Portray Breast Cancer Is Global

Image by Wefra Life via Ads of the World

Borders might be slowly opening, but one occurrence has remained wide open throughout.

To illustrate that breast cancer doesn’t discriminate wherever you are, the Pink Ribbon project in Germany has released a set of print advertisements depicting some of the world’s most famous buildings and structures as breasts in diverse shapes and forms.

Turned sideways, the Eiffel Tower, the Gherkin Building, the Great Pyramid, Chichén Itzá, and other pyramidical or conical icons make for surprisingly conspicuous doubles.

Aside from portraying that “breast cancer affects all of us,” the all-encompassing campaign created by advertising agency Wefra Life aims to direct the general public to breastcare, a multilingual app focused on breast cancer awareness, early diagnosis, and prevention. Copy on the prints is hence translated into various languages.

Image via Wefra Life

Image by Wefra Life via Ads of the World

Image by Wefra Life via Ads of the World

Image by Wefra Life via Ads of the World

Image by Wefra Life via Ads of the World

Image by Wefra Life via Ads of the World

Image by Wefra Life via Ads of the World http://www.designtaxi.com/news/415079/Pink-Ribbon-Imagines-World-Landmarks-As-Boobs-To-Portray-Breast-Cancer-Is-Global/

OkCupid’s Ads Honoring All Singles Are So Naughty, They’re Banned In Some Cities

Images via Mekanism

OkCupid, the first dating app to offer a whole gamut of gender and orientation options—which, as a result, makes it possibly the most inclusive, is once again shooting its arrow at the wide spectrum of singles looking to date after being kept indoors in the past year.

A new global out-of-home campaign, helmed by advertising agency Mekanism, envisions Every Single Person of various preferences and beliefs in cheeky prints by visual artist Maurizio Cattelan of banana-art fame and photographer Pierpaolo Ferrari.

Featuring diverse models, the visual metaphors are funnier the longer you look at them; there’s a “tree-hugger” whose wood is erected with a sprinkling of moisture, a “heavy petter” with seven dogs, and “every single person” getting together for a tryst. Those who’d rather stay at home—the “introverts”—are depicted by a person sticking their head under their partner’s shirt.

Of course, the activation includes a shoutout to daters who are vaccinated, represented by an image of two mouths fervently exchanging saliva. OkCupid, one of several dating apps that have teamed up with the White House in a vaccination push, is rewarding users with paid features in exchange for getting their jabs, along with introducing an option for users to get matched only with vaccinated individuals.

As reported by The Drum, OkCupid has expanded its already progressive tags acknowledging 22 gender identities and 20 orientations to cover more than 60, in conjunction with the Human Rights Campaign and community experts. Through these posters, the brand hopes to “show everyone – from feminists to introverts to non-binary to pansexuals to vaxxers – that OkCupid is a place where they can feel welcomed,” said global chief marketing officer Melissa Hobley. “We have always been an exclusively inclusive dating app, and that will never change.”

The campaign was apparently so “provocative,” that a few of the visuals were reportedly prohibited from being displayed in New York, Los Angeles, and Chicago, The Drum learned.

The pushback was to be expected, though. “When you’re truly inclusive, you’re bound to offend someone,” Mekanism’s creative director Katrina Mustakas noted.

“We had to scramble to replace them in the ninth hour, but that won’t stop us from welcoming Every Single Person to OkCupid.”

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[via The Drum, images via Mekanism] http://www.designtaxi.com/news/415050/OkCupid-s-Ads-Honoring-All-Singles-Are-So-Naughty-They-re-Banned-In-Some-Cities/

Hendrick’s Infuses Bus Stops With Gin Smells, Sans The Day-Drinking

[Click here to view the video in this article]

Image via Spaces

In major UK cities such as Manchester, London, Brighton, and Cardiff, flora-encased bus stops have seemingly sprung up overnight, and curious passersby who go for a closer look are hit with a whiff of… Roses? And cucumbers?

This is part of the promotion for Hendrick’s new Gin Cucumber Lemonade, a product scheduled for a cool, refreshing summer. Commuters wait for buses under an upside-down bed of roses, while the infused scent wafts peacefully by.

Image via Spaces

“Escape the conventional,” writes the posters, adorning the bus stops and citywide ad spaces. This installation is accompanied by a video including fantasy spaces of a world that exists solely for Hendrick’s Gin, a concept reminiscent of the magic of Alice in Wonderland. Oh, and encased behind a six-sheet panel, there’s also a giant 3D recreation of a Hendrick’s bottle in each takeover, which continuously and miraculously pours real liquid into a glass of Gin Cucumber Lemonade with zero spillage, as one does.

Titled Portals to the Peculiar, the short film includes scenes from the fantasy settings of ‘Lesley’s Launderette’, the ‘Automated Transport to the Marvelous’ (ATM), and ‘The Not-so-normal Newsstand’, all set within a Victorian-brand world.

“Portals to the Peculiar was an invitation to the curious to depart the daily grind of their routine and venture into an aquarium in the sky,” explains Spaces, the advertising agency that worked with Hendrick’s on this campaign.

“Having escaped the mundane and experienced delightful moments of peculiarity, our curious gin drinkers left with a greater appreciation of the delectable taste of Hendrick’s.”

This isn’t the brand’s first foray into fantasy: in 2019, it also worked with Posterscope on a London Underground tunnel wrap that also smelled like roses and cucumber.

Take the mundane. Transform the experience. Make it unforgettable. ⁰

For the UK’s #1 Premium Gin, normality is not a mixer. Across 5 cities sit Victorian surrealism-themed bus shelters to transport commuters from the conventional, into the delectable world of @HendricksGin.🍸 pic.twitter.com/pY2TdWegrn

— space (@agencyspace) July 23, 2021

[via Fast Company, images via Spaces] http://www.designtaxi.com/news/415021/Hendrick-s-Infuses-Bus-Stops-With-Gin-Smells-Sans-The-Day-Drinking/

Pizza Hut’s Ridiculous Ad Has Lion Going From Eating A Human To A Meat-Free Pie

[Click here to view the video in this article]

Video screenshot via Pizza Hut Delivery UK

Blind taste tests are so yesteryear. As a seal of approval for its new, meat-free Beyond Meat pizzas, Pizza Hut in the UK has enlisted a lion to test them out. A CGI lion, that is.

An uproarious new video, produced by marketing agency Iris Worldwide, brings in American actor Parker J. Patterson as a recurring star in Pizza Hut UK’s campaigns. This time around, the brand deal seemingly places his life on the line, as ‘Clarence’ the CGI lion shares a spot on the couch with Patterson, mouth wrapped around the human’s head.

Thankfully, Pizza Hut’s Beyond Meat pizza is there to save Patterson’s life. The lion sees the pie and forgets about his man-sized dinner.

The absurd campaign aims to show that the new range is “approved by carnivores,” and that not even a lion—the king of the jungle and top of the food chain—would be able to tell the difference between Beyond Meat pizzas and regular meat pizzas. He might even prefer the vegan offerings.

The lineup features three plant-based pizzas and a side, namely the Beyond Italian Style Sausage Supreme, Beyond Three-Meat Three Cheese, Beyond Beef Sizzler, and Beyond Italian Style Sausage Tear & Share Topper. They’ll be available to order across Delivery Hut locations in the UK.

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[via B&T and Campaign, cover image via Pizza Hut Delivery UK] http://www.designtaxi.com/news/414977/Pizza-Hut-s-Ridiculous-Ad-Has-Lion-Going-From-Eating-A-Human-To-A-Meat-Free-Pie/

Smart TV Users Are Growing Annoyed By The New Ads On Android TV

Image via Nvidia

Following a recent update to Android TV, Nvidia’s Shield TV users have become increasingly annoyed by advertisements clouding their home screen.

According to Gizmodo, the latest update to Android TV on Shield TV devices, which rolled out this month, features a UI redesign that adds larger banner images to the home screen.

While these banners are touted as “recommendations” and are regularly updated to promote new streaming content, Shield TV users have left more than 800 one-star ratings on the app’s listing, saying they consider these images to be annoying advertisements, instead.

Based on complaints in the reviews and on Reddit, users aren’t too happy about how Android TV has ditched its minimalist design by adding banner advertisements that take up a lot more space. For a “premium streaming device” that costs about US$150 to US$200, they hadn’t expected such intrusive advertisements.

Fortunately, there are ways to minimize such advertisements from appearing on your home screen. It won’t eliminate the banners altogether, but can reduce them. As per Gizmodo, users can go over to the Settings menu, select Device Preferences, then Home Screen, before disabling the toggles for Video and Audio Previews.

With users bombing Nvidia’s app listing on Google Play Store with terrible reviews and complaints, it’s still unclear if Google or Nvidia will do anything to correct this widely-unpopular redesign or reduce the number of advertisements that appear on the home screen.

[via Gizmodo, cover image via Nvidia] http://www.designtaxi.com/news/414832/Smart-TV-Users-Are-Growing-Annoyed-By-The-New-Ads-On-Android-TV/