Tag: Advertising

Reese’s New Peanut Butter Cup Billboard Is Inspired By LeBron James’ Bald Spot

[Click here to view the video in this article]


Image by Anomaly Toronto via Ads of the World

Reese’s has channeled an unexpected, nutty meme to fire up its latest campaign. It’s round, spotty, and surrounded by another circle. It’s both an eaten Reese’s Peanut Butter Cup and LeBron James’ balding head.

The meme of the NBA star bounced all over the internet after the 2020 playoffs, with a snapshot of the top of James’ head alongside a Reese’s Cup holder going around. James himself thought the joke was hilarious, and even called it “one of the funniest [memes] I’ve seen.”

Amusingly reliving this moment, Reese’s and creative agency Anomaly Toronto created a large billboard showcasing the wrapper, with nary a logo nor copy. Just like the dotted appearance of the NBA player’s bald spot, the wrapper is speckled with a little chocolate and peanut butter.

Reese’s also leveraged the campaign to refuel an online debate about whether leaving that last bit of chocolate and peanut butter is a good thing, according to the brand’s marketing manager Azim Akhtar.


Image by Anomaly Toronto via Ads of the World

“One if the funniest [memes] I’ve seen. Hated when my Reese cup would do that but guess what I still kept it and ate it so 🤷🏽‍♂️😁”
– LeBron/IG Story pic.twitter.com/oGWEElWxP6

— ClutchPoints (@ClutchPointsApp) August 24, 2020


Image by Anomaly Toronto via Ads of the World

[via The Drum, images by Anomaly Toronto via Ads of the World] http://www.designtaxi.com/news/414297/Reese-s-New-Peanut-Butter-Cup-Billboard-Is-Inspired-By-LeBron-James-Bald-Spot/

Ryan Reynolds’ Aviation Gin Launches ‘Vasectomy’ Cocktail Kits For Father’s Day

[Click here to view the video in this article]


Video screenshot via Ryan Reynolds

Ryan Reynolds, actor, Aviation American Gin stakeholder, and father of three, has concocted a special cocktail for all thankless dads out there. It’s called ‘The Vasectomy’. Yum.

For Father’s Day, Aviation Gin is making the ‘Vasectomy’ an available option for fathers who have found parenting as demanding as it is rewarding. It arrives with enough gin to make you 12 cocktails, cranberry juice, lemon juice, Fever-Tree Tonic, and a mixer kit.

In his iconic brand of humor, a new video posted by Reynolds sees him clumsily preparing the cocktail as a “bubbly” celebration for “the way children fill our lives with so much joy” while he remains deadpanned.

At US$39.72, this at-home ‘Vasectomy’ isn’t promising long-term results, but it’s going to give your frustrations for that night a well-needed snip.


Image via Sourced: Craft Cocktails

[via Ad Age, images via various sources] http://www.designtaxi.com/news/414292/Ryan-Reynolds-Aviation-Gin-Launches-Vasectomy-Cocktail-Kits-For-Father-s-Day/

Burger King Serves Chick-fil-A Shade With Sandwich Benefitting LGBTQ+ Community


Image via Business Wire / Burger King

This Pride Month, Burger King is making its support for the LGBTQ+ known, while subtly taking a dig at rival restaurant chain Chick-fil-A.

The latter has had issues with the LGBTQ+ community, with some members of the community even choosing to boycott the chain. According to CNN, Chick-fil-A has previously had a history of donating to organizations known for being anti-LGBTQ+.

Now, with the launch of its new Ch’King chicken sandwich, Burger King has pledged to donate 40 cents of every sale this month to the Human Rights Campaign – the largest LGBTQ+ civil rights organization in the US.

In a tweet promoting the cause, Burger King said it’ll be making these donations “even on Sunday,” another jab at Chick-fil-A whose restaurants don’t open on Sundays.

Get caught up with the fast food drama below.

the #ChKing says LGBTQ+ rights!

during #pride month (even on Sundays 👀) your chicken sandwich craving can do good! we are making a donation* to @HRC for every Ch'King sold 🏳️‍🌈

— Burger King (@BurgerKing) June 4, 2021

[via CNN, cover image via Business Wire / Burger King] http://www.designtaxi.com/news/414287/Burger-King-Serves-Chick-fil-A-Shade-With-Sandwich-Benefitting-LGBTQ-Community/

PETA Channels The Late Prince For His Birthday In New Anti-Wool Ad


Image via Northfoto / Shutterstock.com

Besides disrupting the world of music, the great Prince was a vegetarian and firm animal rights advocate. PETA is thus reviving his vision for a new era, and on June 7, which would have been his 63rd birthday, the organization took out a full-page anti-wool advertisement in Women’s Wear Daily.

Invoking the late Prince, PETA fired up a photo of the singer-songwriter and echoed his liner notes from his 1999 album Rave Un2 the Joy Fantastic verbatim: “If this jacket were real wool, it would have taken seven lambs whose lives would have begun like this… Within weeks of their birth, their ears would have been hole-punched, their tails chopped off and the males would have been castrated while fully conscious… Many people believe shearing helps animals who would otherwise b 2 hot. But in order 2 avoid losing any wool, ranchers shear sheep b4 they would naturally shed their winter coats, resulting in millions of sheep deaths from xposure 2 the cold.”

The animal rights organization ended the visual with the message, “Please use vegan knitwear,” hoping for designers to honor Prince’s memory by using cruelty-free materials in place of wool.

In 2005, Prince donated his pro-vegan song Animal Kingdom to PETA. He was also named Sexiest Vegetarian Celebrity in 2006 by the organization.

Expressing its utmost respect for the musician, PETA told Billboard that it created this homage to celebrate the star “[using] his voice to push for a kinder world.”

Click to view enlarged version



Click to view enlarged version. Image via PETA

[via Billboard, images via various sources] http://www.designtaxi.com/news/414279/PETA-Channels-The-Late-Prince-For-His-Birthday-In-New-Anti-Wool-Ad/

Wendy’s Creates A Full, Professional Ad Out Of A Child’s Adorable Storyboard


Video screenshot via Wendy’s

Last week, Twitter user Megan Jantos tweeted that her son Julien is Wendy’s “biggest fan,” even sharing an advertisement storyboard and script he had created for the fast-food chain.

In a huge surprise for the young superfan, Wendy’s made his storyboard ideas come to life in just seven hours.

The chain’s advertising team got to sourcing stock footage, score music, and even secured “approval from his mom to bring Julien’s artistic vision to life,” said Wendy’s CMO Carl Loredo.

According to PR Week, that same evening, Wendy’s tweeted the entire advertisement, along with Julien’s storyboard sketch that inspired each shot.

The advertising team even kept the little boy’s typos, like “keckup” and “musterd” for some extra awws.

Take a look at Julien’s impressive storyboard, as well as Wendy’s adaptation below.

Thank you Julien https://t.co/yAXWlcjoe8 pic.twitter.com/42jvTo4e68

— Wendy's (@Wendys) June 5, 2021

[via PR Week, video and cover image via Wendy’s] http://www.designtaxi.com/news/414267/Wendy-s-Creates-A-Full-Professional-Ad-Out-Of-A-Child-s-Adorable-Storyboard/

Burger King’s Whopper Starts A Twitter Account To Complain About Newcomer


Screenshot via The Whopper

Burger King’s Whopper has beef, and it’s not just in its patty.

As you know, fast-food lovers are truly passionate about chicken sandwiches, so the King jumped on the bandwagon and rolled out its own Ch’King chicken sandwich on June 3.

Seemingly miffed about its thunder being stolen, the OG burger let its impulses take over and started a personal Twitter account to hate on fresh meat.

“Cannot believe people are leaving me for a bird burger,” the account tweeted. It also called the debut of the Ch’King “the worst day of my life” and even threatened to “[quit] my job.”

“Just because some ‘really good’ chicken sandwich comes along you think you’re no longer the home of me?” the Whopper account whined. “What do you do if you’re not the favorite child anymore? Asking for a friend.”

It’s a patty fight no one could have expected.

just because some “really good” chicken sandwich comes along you think you’re no longer the home of me?

— The Whopper® (@therealwhopper) June 1, 2021

i AM the angry Whopper

— The Whopper® (@therealwhopper) June 2, 2021

simmer down, i serve all my favorites https://t.co/bxmud43DAE

— Burger King (@BurgerKing) June 1, 2021

what do you do if you’re not the favorite child anymore? asking for a friend.

— The Whopper® (@therealwhopper) June 2, 2021

exactly. https://t.co/RxssvohJQn

— The Whopper® (@therealwhopper) June 1, 2021

[via Mashed, cover image via The Whopper] http://www.designtaxi.com/news/414239/Burger-King-s-Whopper-Starts-A-Twitter-Account-To-Complain-About-Newcomer/

‘NASA-Certified’ Bottled Water With Miraculous Properties Turns Out To Be Scam


Image via Shutterstock

Falsely promising the fountain of youth and more, bottles of water touted to be “NASA-certified” have been boiled down and reduced to a mere sham from a pyramid marketing scheme.

The water, priced at ¥1,000 (US$160) per 35ml bottle, had been in circulation for a few years by a company named Zhongzichuanglian, according to state-run legal media outlet Procuratorial Daily.

It was advertised as a “NASA-certified,” Nobel Prize winner-backed antidote for weight loss, diabetes, and cancer, as well as boasted the ability to restore the drinker’s youthfulness. Customers purchased the US$160 bottles of ‘SSG Life Mineral Liquid’ in boxes of 15.

The company also told clients that they could only achieve 70% of the product’s effectiveness by drinking the water. If they wanted the full range of perks, they’d have to pay extra for float therapy.

During the company’s run between 2016 and 2018, it allegedly amassed nearly ¥900 million (US$141 million) in revenue, having drawn over 49,000 members to the multi-level marketing initiative. But this was the calm before a “NASA-certified” water-filled storm.

By 2019, the police began receiving complaints from victims who said they had been shortchanged in rebates from the company—strangely the most of many of their concerns. Of course, some customers noted that the water wasn’t working as well as it was advertised.

Here’s the kicker. National Business Daily reports that, upon investigation by law enforcement, this miracle water was discovered to be just plain groundwater.

Procuratorial Daily reported that 17 people associated with the scheme have been indicted. One of their leaders, addressed only by their last name Yan, has been handed a prison term of 10 years and a ¥1 million (US$157,000) fine. Their other leader, Wang, faces eight years and six months in prison, along with a ¥900,000 (US$141,000) fine.

[via VICE, cover image via Shutterstock] http://www.designtaxi.com/news/414200/NASA-Certified-Bottled-Water-With-Miraculous-Properties-Turns-Out-To-Be-Scam/

Spain’s Controversial ‘Equality Stamps’ Get Pricier The Lighter The Skin Tone


Image via Correos

While using color matches to shine a light on diversity isn’t a new concept—you see makeup brands regularly updating their lines to meet a spectrum of skin tones—one government-run company has shaken the internet for deliberately creating a campaign that can broadly be described as “tone-deaf.”

Spain’s postal service, Correos, left social media users shell-shocked after debuting ‘Equality Stamps’ with non-equal prices. The darker the stamps were, the cheaper they would be.

The palest of the four was priced at €1.60 (US$1.95), whereas the darkest cost only €0.70 (US$0.85)—less than half the price of the most expensive stamp.

Right away, the postal service knew the collection would tick off audiences, as it explained that the campaign aimed to showcase how locals have been putting a value on people from their skin color alone, hence the whitest stamp being the most valuable. Correos asserted in a video that more black stamps had to be purchased than white stamps per delivery as a reflection of “an unjust and painful reality that shouldn’t exist.”

As part of #EuropeanDiversityMonth, and coinciding with the first anniversary of the murder of #GeorgeFloyd, we are launching #EqualityStamps: A series of stamps that aims to shine a light on racial inequality and promote diversity, inclusion and equal rights. pic.twitter.com/eSStZ0GrBw

— Correos (@Correos) May 25, 2021

The series was launched with the Spanish Federation of SOS Racism in honor of Europe’s Diversity Month, while commemorating the first anniversary of George Floyd’s unjust death. It was claimed as a move to “shine a light on racial inequality and promote diversity, inclusion and equal rights.”

The initiative was still deemed as offensive even with the context, and users questioned how the idea had passed through levels of management without anyone wondering if it would backfire.

“Making the white stamp the most valuable is a contradiction to their so-called effort of fighting racism,” one user wrote. “A campaign that outrages those it claims to defend is always a mistake,” detailed Antumi Toasijé, president of the Council for the Elimination of Racial or Ethnic Discrimination.

According to CNN, the option to purchase the stamps was taken down just three days after their launch. A spokesperson for Correos dismissed the suggestion that the stamps were being removed due to the backlash, and said that the company “will not make comments” about the controversy.

In contrast with the move’s response, several brands before Correos have been applauded for reinforcing racial equality through the use of skin tones. For instance, Tesco’s rollout of diverse bandage colors was met with adoration, while Crayola left a mark for debuting ‘Colors of the World’ crayons—which proves that there are ways to execute this concept successfully. Correos’ stamps could have elicited a similar reaction had they been valued on a level plane.

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A post shared by Correos (@correos)

Spain's idea of promoting equality is releasing a set of 'skin tone' stamps where the darker the colour, the less valuable they are.

Can't see that one backfiring. #EqualityStamps #Fail pic.twitter.com/qvV8gPiy7I

— Arvind Hickman (@ArvindHickman) May 28, 2021

I wonder about the work meeting that approved this:

"At Correos we believe that the value of a person should not have color, that's why we launched #EqualityStamps – A stamp collection in which the darker the stamp color, the less value it is. " pic.twitter.com/TWJgEi2YZ9

— SuperheroesInColor (@HeroesInColor00) May 26, 2021

pic.twitter.com/UaeM1DCiGk

— Alejandro 💊 (@alejoarangoc) May 27, 2021

So they made things equal…by making them very much not equal?

That’s some galaxy brain thinking right there… #EqualityStamps pic.twitter.com/yXGVy3K08Z

— Miha Rekar (@MihaRekar) May 29, 2021

[via The New York Times and CNN, video and cover image via Correos] http://www.designtaxi.com/news/414186/Spain-s-Controversial-Equality-Stamps-Get-Pricier-The-Lighter-The-Skin-Tone/

Carl’s Jr. Joins OnlyFans To Share Sexy Food Content Too Naughty For TV

[Click here to view the video in this article]


Video screenshot via Carl’s Jr.

If a sinful meal makes you moan and break out in a sweat, you might want to follow Carl’s Jr. on OnlyFans.

Say what? Yes, after years of controversial commercials bordering on sexual, the burger chain now has an advertising space to call home. The Hot & Hand-Breaded account aims to tempt taste buds with foodporn of burger buns being felt up and meats being drizzled in sauce.

The move is part of a collaboration between Carl’s Jr., Hardee’s, and VICE food section, Munchies. According to B&T, the advertisements are also being shared through Munchies’ OnlyFans channel.

OnlyFans has grown to become a popular source of income for content creators, specifically sex workers. Subscribers pay monthly fees to access exclusive content by these creators, hence the site’s name. Somewhere out there, someone’s going to pay for a little (chicken) striptease, maybe.

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A post shared by Carl’s Jr. (@carlsjr)

View this post on Instagram

A post shared by Carl’s Jr. (@carlsjr)

[via B&T, cover image via Carl’s Jr.] http://www.designtaxi.com/news/414181/Carl-s-Jr-Joins-OnlyFans-To-Share-Sexy-Food-Content-Too-Naughty-For-TV/

Pepsi Discovers Its Logo On Packaging Of Fast-Food Chains Claimed By Coke


Image via Pepsi / PR Newswire

Pepsi is too self-assured to be sneaky as it poaches Coca-Cola’s fast-food partners in zippy new advertisements. The humorous campaign depicts three familiar food mascots with Pepsi and burgers in hand, because “burgers go better with Pepsi.”

While the faces of the characters are cut off, their vibrant outfits and the appearance of the burgers scream McDonald’s, Burger King, and Wendy’s—restaurants that dominate the US burger chain but only serve Coca-Cola.

The initiative, titled Better with Pepsi, cites a blind taste test between 233 adults that saw 60% participants preferring Pepsi with the Big Mac, Whopper and Dave Single over Coca-Cola as the accompanying beverage.

Not only has Pepsi done the research, it’s also spotted a sign in fast-food packaging that drives home its point. With the help of an origami expert, Pepsi claims that its logo is tucked away in takeout bags.

“The signature flavor and bright citrus blend of Pepsi cuts through the fat and gives a juicy hamburger a fresh, clean and delightful taste,” explains Chef Kyle Shadix, PepsiCo’s corporate executive research chef for global beverages, justifying why Pepsi should replace Coca-Cola in burger establishments. “It’s just like how adding a touch of citrus in cooking can heighten flavor and change a food or beverage’s entire flavor profile, which is why it is used by chefs and mixologists across the world to add brightness and lift the flavors of the foods and beverages they create. This is why Pepsi is a no-brainer to pair with burgers.”

ALL burgers go #BetterWithPepsi…even when we’re not on the menu, we’re always in the picture. 😉 Try for yourself this Friday on #NationalBurgerDay and the Pepsi is on us

Posted by Pepsi on Wednesday, May 26, 2021


Image via Pepsi / PR Newswire


Image via Pepsi / PR Newswire

[via Ad Age, images via Pepsi / PR Newswire] http://www.designtaxi.com/news/414168/Pepsi-Discovers-Its-Logo-On-Packaging-Of-Fast-Food-Chains-Claimed-By-Coke/

Burger King Reopens With Call To Collect Forgotten Items, Like A McDonald’s Hat


Image via Burger King Belgium

When Burger King reopens its doors in Belgium, customers will predictably return to devour Whoppers again. What they might forget, though, are the belongings that have been collecting dust over the year that restaurants have stayed close.

Cheeky visuals by creative agency Buzzman put forgotten objects from Burger King’s Lost and Found front and center, calling their owners to pick them up when the chain reopens on 9 June.

Among the missing things is a baseball cap with the McDonald’s Golden Arches logo, which has apparently been waiting for its owner at an Ixelles location since October 16, 2020. Who’s willing to bet that this was the item that inspired this campaign?

“Come and get it back,” the advertisements read. Disguised as PSAs, the clever graphics urge customers to head back to their local Burger King starting 9 June.

Posted by Burger King Belgique on Tuesday, May 25, 2021

Posted by Burger King Belgique on Tuesday, May 25, 2021

Posted by Burger King Belgique on Tuesday, May 25, 2021

Posted by Burger King Belgique on Tuesday, May 25, 2021

Posted by Burger King Belgique on Tuesday, May 25, 2021

[via Ad Age, images via Burger King Belgium] http://www.designtaxi.com/news/414156/Burger-King-Reopens-With-Call-To-Collect-Forgotten-Items-Like-A-McDonald-s-Hat/

M&M Poster Comes Alive With Your Camera To Show What Flavors Are Up To In A Bag

[Click here to view the video in this article]


Image via M&M’s Chocolate

In a new campaign eerily fitting of the stay-at-home era, M&M’s flavors are trapped together in the same pack. That’s because, in real life, Mars Wrigley has released new M&M’s Mix bags filled with popular flavors.

While a delight for fans of the chocolate candy, this amusing campaign by M&M’s and advertising agency BBDO New York imagines that the flavors aren’t handling the crowding as well. New silly videos envision the characters freaking out and attempting to run out of their bag, to no avail, of course.

Worth mentioning is M&M’s first-ever AR print advertisement, which lets fans watch the flavors plot their escape through their smartphones. The poster contains a Snapchat barcode that, when scanned, launches a filter that animates the poster.

The print advertisement can now be found in the latest issues of magazines like Billboard, PEOPLE, and Sports Illustrated, LBBonline reports.

M&M’s Mix arrives in two options. There’s a Classic Mix with milk chocolate, peanut, and peanut butter pieces, while the Peanut Mix features milk chocolate, dark chocolate, and white chocolate M&M’s.


Image by BBDO New York via Ads of the World

[via LBB and Ads of the World, images by BBDO New York for M&M’s] http://www.designtaxi.com/news/414154/M-M-Poster-Comes-Alive-With-Your-Camera-To-Show-What-Flavors-Are-Up-To-In-A-Bag/

How Reddit’s Tiered Ads are Promoting Brand Safety

In recent years, privacy has extended beyond the topic of risk management. It is vital to a company’s reputation and a central component of brand building and strategy. More than ever, especially in the wake of these past several months, advertisers are making this a top priority as they navigate critical decisions around which platforms to advertise on and where their campaigns are showing up. Context matters.

From the platform standpoint, addressing these needs is easier said than done. No two advertisers are the same when it comes to their brand message and campaign objectives and platforms that recognize this and respond with flexibility will see the most success. Facebook, for example, recently unveiled new brand safety controls for video advertisers, with topic exclusions, based on machine learning, and ‘publisher allow’ lists for more control campaign displays.

More recently, Reddit announced the expansion of its Ads platform with new tiers allotting for greater control and choices over the type of content brands appear adjacent to and the audiences they reach.

Here’s a peek at what’s new.

Inventory types

In the Expanded Inventory option, brands have access to Reddit’s maximum inventory pool as well as visibility next to the broadest range of content. Per the announcement, this tier will open up to over 20 percent of communities for targeting, resulting in the ability to tap into a significantly greater user base, while still meeting the platform’s content standards already in place.

A next level down, Reddit’s recommended tier, the Standard Inventory option provides “balanced reach and protection” to fit the needs of most advertisers. Ultimately, you’ll have less reach compared to Expanded, but greater protection in regards to where ads are shown. More specifically, the more controversial subreddits are not included.

Finally, Limited Inventory, much like its name alludes, gives brands the least amount of reach but the most optimal brand safety standards. This is due to Reddit’s partnership with Oracle Data Cloud’s Contextual Intelligence to offer third-party verification to ensure extra protection against questionable or harmful content.

“Our contextual intelligence technology provides up-to-the-minute content review and classification across industry-standard brand safety categories to give advertisers greater control over where their campaigns run,” stated Oracle Data Cloud Senior Director of Product Management, Chris Stark.

Moderation protocols

A big question mark with the introduction of these new tiers is what does this mean for the current platform, community and campaign moderation system in place. Primarily, Reddit notes that as always ads are eligible to appear in communities or in hand-curated allow lists. Advertisers will also still be in the driver seat when it comes to enabling or disabling comments on their ads. They’re also able to exclude particular keywords and communities depending on their preferences.

“Brand Safety has become a broader and more ubiquitous issue in recent months, and with good reason. With the sheer volume of content that appears across UGC platforms, it’s understandable that some advertisers desire enhanced control, while others are more comfortable with this environment,” explained Jen Wong, Reddit’s Chief Operating Officer, in the official announcement.

By maintaining these existing protocols with the added new tiers, brands that want maximum engagement will be able to have the reach to ascertain those goals while those seeking to double down on protecting their reputation will also have options to fit their needs.

Protecting a growing community

A recent Pinterest study found that over half (60%) of consumers are more likely to remember brands they encounter online when they feel positive, feel more positive when they are engaging with a brand in a positive environment, trust the brands they see in a positive space, and are more inclined to follow through with a purchase.

With its user base now up to 430 million users and its platform home to over 130,000 active communities and 12 million daily interactions — efforts like these are important for Reddit to continue growing its community. While just how successful this push will be remains to be seen — but one thing is clear: 2020 has exacerbated the need for brands to take a hard look at where their content appears and platforms that fail to address these concerns will have much more difficulty earning a permanent spot in an advertisers’ marketing mix.

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The post How Reddit’s Tiered Ads are Promoting Brand Safety appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/09/how-reddits-tiered-ads-are-promoting-brand-safety/

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How to Tell a Captivating Brand Story

Using storytelling as a tool for brands to engage consumers is not a new concept and it usually doesn’t take much convincing to get brand executives on board. After all, stories are how our brains make sense of the world. They’re how we relate to each other, how we create meaning from our own experiences, and how we humanize brands to create a more personal experience for consumers.

If you want to incorporate more captivating storytelling into your brand messaging this year, the tools below are a great place to start.

Focus on your purpose, not your product

Founders are often shocked to hear that the products they’ve worked so hard to perfect should not actually be front and center of their brand story. As hard as it is to hear, your product is not your story. Rather, your story lies in your purpose – your reason for existing at all. Your products are just part of your toolset to help you get there.

Nike is a great example of this concept in action. Nike’s mission is to bring inspiration and innovation to every athlete in the world (and if you have a body, you’re an athlete). With this mission as the driver of their ad campaigns and social content, they share stories like this and this, which have little to do with their products and everything to do with their purpose.

It’s difficult to tell emotional stories about products and much easier to elicit emotion from a mission. By telling stories that speak to their mission of inspiring the athletes in all of us, Nike creates an emotional connection to their brand that engages consumers and creates space for them to sell pretty much anything, as long as it feeds this mission. Nike could release a pair of shoelaces that support this brand purpose tomorrow and we’d all undoubtedly flock to the stores to purchase them, not because we believe that shoelaces are imperative to strong athletic performance, but because we believe that Nike supports us as athletes.

Name the hero (and the villain)

Your customers are the heroes of your story, so make that known by naming the villain they’re up against. It could be global warming, or toxic makeup, or the patriarchy. Whatever problem your brand hopes to solve, it must be front and center in your story.

Not sure who to villainize in your story? Think back to your purpose. What are you protecting your customers against? What behaviors does your brand attempt to change with its existence? The enemy does not need to be your competitor. It can simply be the problem your brand aims to solve through its products, mission and messaging.

Think of your brand as a guide or mentor of sorts, steering your customers (the heroes) along the path toward their goal. Your products are part of the toolkit to help defend against the villain.

Dove does a great job of positioning the brand as a mentor on their mission toward eradicating low self esteem among girls and women worldwide. Over and over again, they tackle the villain of low self esteem through creative campaigns that portray its perils, often due to unrealistic societal expectations and dangerous stories we tell ourselves or have been told through media and pop culture. They portray their consumers as the heroes of their own stories, with Dove acting as a guide to help these heroes get to where they’re going (in this case, the other side of the self esteem scale).

Share mishaps and misadventures

A captivating story arc is just that – an arc, not a straight line. As such, it must include some trials along the way in order to keep things interesting. Not only that, but these experiences build trust between brands and consumers. Sharing vulnerable stories humanizes your brand and creates a sense of shared experience.

I love to look to Rachel Hollis as an example of this in action. Rachel Hollis is a brand in her own right, and her purpose is to support personal and professional growth for individuals who crave it. She backs this brand purpose by sharing captivating stories of her own success and the details of how she came to be where she is today.

However, she’s not afraid to share micro-moments of failure or setbacks with her audience as a means of humanizing her brand and keeping her audience engaged with a relatable story. She’s shared the ebbs and flows of her success in two of her NYT bestsellers and often takes to Instagram to highlight some of her more vulnerable moments, like this one and this one.

Don’t feel pressured to create a fairytale ending

Finally, I’ll leave you with what I think is one of the most important ingredients for successful storytelling. We’ve been trained to view a story as incomplete if it doesn’t include a happy ending where the villain is slain and the mission is accomplished. Let go of this pressure to share your story inclusive of a neatly packaged ending and embrace where you are right now on the journey, whether it’s celebrating a win or in the throes of a battle. A mission-driven brand launch usually signifies the beginning of a captivating story, not the end, and if you’re true to your brand from day one, you’ll undoubtedly build a loyal consumer base that lifts you up through rough patches.

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The post How to Tell a Captivating Brand Story appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/06/how-to-tell-a-captivating-brand-story/

Kivapour in Ireland now offering home deliveries…

Established in 2014, Drogheda, Co. Louth, Ireland.
Our goal at Kivapour is to personalise each and every consumers experience with us to find the best suitable devices and flavours for the unique touch of our customers.
We deliver the best experience on a personal level, not only for our loyal customers, but also first timers.
We are a dedicated team who drive to expand our experience and knowledge on the vaping industry and are here to help with any questions you may have, whether you are a beginner or an advanced user.
We have tried and tested all our products from the brands we stock. We are always searching for new and the best products to stock for our customers on a daily basis.
If you have any questions, feel free to call into our stores in Drogheda, Co. Louth & Balbriggan, Co. Dublin. Or simply visit our online store or call us on 083 807 2224.
Make sure to follow us on Instagram: @kivapour.ie and Twitter: @kivapour_ie

— Read more and buy online at kivapour.ie/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Mobile Friendly, Optimised Websites with Social Media Marketing Integration from just £333 from Cardiff Web Design Company 333 Websites

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— Find out more and buy online at www.333websites.co.uk/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Why Reddit is Launching a Community-Driven Advertising School

With the sudden shift away from the classroom in many parts of the globe, billions are learning from home and left wondering whether the adoption of online learning will continue to persist post-pandemic. Platforms are rising to the occasion and offering resources and tools amidst the unknown future of the education market including Reddit.

In the spirit of helping those impacted boost their job skills, which could also help to facilitate more connections within the professional community, the platform is targeting younger demographics via a new online advertising school program titled, “r/Advertising School.”

A community-driven learning opportunity

Kicking off on June 1st and taking place weekly, classes of up to 50 students will gather with a teacher — director level or above — specializing in their area of expertise. The program encompasses a range of creative disciplines in the advertising space including art direction, copywriting, production, media planning, brand building, digital/social.

Each class will consist of a half-hour of lecture with actionable takeaways and 15 minutes of discussion. Following this, the instructor will issue an assignment to the group. Students who complete the assignment can submit it for review and solicit feedback and insights into their work from others in a collaborative style.

Following the sessions, video conferences will immediately be posted on Reddit at r/Advertising, so any community member will be able to participate. Community members can ask questions or inquire about the assignment and additional resources throughout the week as a follow-up.

The spearheads

The concept behind R/advertising was conceived by Joe Federer, Reddit’s former head of brand strategy, Goodby Silverstein and Partners’ Dan Greener, Neha Guria and Edward King, and Shannon Smith, a freelance art director.

Per Ad Age, Greener and Federer had been inspired after connecting at a Reddit workshop and conversations on the advertising subreddit. Federer currently moderates the r/Advertising community and recently hosted several community happy hours during which he and Greener noticed an uptick in interest in those looking to engage and learn more about advertising opportunities. “We thought it would be cool to formalize these—bring in a few pros way smarter than we are to educate the community and beyond. And then with COVID, people started losing their jobs and internship, and we thought now would be the best time to provide this sort of free resource to a community already struggling to get back on its feet,” said Greener.

Ultimately, the goal is to get students to hear perspectives from practitioners from agencies and leading companies including Gooby, Grey, Apple, Truth and Consequences, and production company Tool. From there, it is the hope they’ll be more informed before dedicating time and financial resources to portfolio school. “Maybe we could get students who wouldn’t have ordinarily considered a career in advertising into the game—or help folks who are struggling to get a leg up,” Greener added.

The future of online learning

From presentation skills to critical and creative thinking to personal branding, now more digital literacy is imperative, and added skills of digital technologies are not only needed but required in this “new normal.” With this, embracing the communication and marketing tools at your disposal are key as the definition of “marketable skills” continues to evolve. As an example, digital certification is a booming trend with Facebook’s Blueprint, Twitter Flight School, Hubspot Academy, Hootsuite, and Pinterest Academy leading in the space.

While the future of the marketing and advertising industry remains unknown, and many universities around the country celebrate graduations and new chapters for young professionals, these are the platforms lending a hand to prepare them. As they navigate emerging expectations, being able to respond and adapt quickly will be key and these educational resources will provide the practices and tip needed to advance their careers in fundamentally positive ways.

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The post Why Reddit is Launching a Community-Driven Advertising School appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/05/why-reddit-is-launching-a-community-driven-advertising-school/

Web Design Penarth, South Wales

Web Design

Web Design Caerphilly, Cardiff & Newport in South Wales

So, are you looking for Web Design Penarth (or Web Design Penarth Marina)?

Here at 333 Websites, we are a Penarth, Caerphilly, Cardiff & Newport based Web Design Company offering web design Penarth services to businesses all over South Wales including the offering of Web Design services via our Penarth Marina Office in South Wales…

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Our Web Design Penarth website customers receive the following:

  • Web Design Penarth
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  • Unlimited Email Addresses

  • Penarth, Cardiff, Caerphilly & Newport, South Wales based Website Project Manager

  • Website Design Caerphilly

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Why use us for your web design Penarth requirement?

You should use us because our web design & development team is well rounded, very experienced and very customer focussed.  We believe that our offering represents the best value for money Web Design Penarth services available in the market place.

What our Web Design Penarth Team includes:

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For more about the Team please see our about us page.

For more about the two different website packages that we offer please see our Web Design home page (we also offer website with SEO Services packages which include onsite and offsite optimisation services) or to buy your website online now, please visit our online payment page:

 

Areas of Penarth and the surrounding areas of South Wales covered by our Web Design Penarth services:

Web Design Cardiff

We provide Web Design services to Penarth, Penarth Marina, Cogan, Sulley and the Vale of Glamorgan including Barry, Cowbridge, Rhoose, St Athans, Llantwitt Major etc.

We also provide web design services to places in the greater South Wales area including Cardiff, Cardiff Bay, Caerphilly, Cowbridge, Barry, Penarth, Llantwitt Major, Nelson, Pontypridd, Aberdare, Mountain Ash, Llantrisant, Talbot Green, Newport, Cwmbran Pontypool, Ebbw Vale, Brynmawr, Abergavenny, Merthyr, Monmouth etc.

— Read more on www.333websites.co.uk/web-design-Penarth-the-vale-of-Glamorgan/

You can buy a website online now at – www.333websites.co.uk.

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Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Fast Turnaround and Affordable UK Printing…

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Wingstop Is Paying Fans To Walk Around In Free ‘Wearable Billboards’



Image via Wingstop

Wingstop is now offering fans free merchandise and paying them US$10 each to promote the brand on their Instagram accounts.

All you have to do is take part in a giveaway, commencing on 9 March, that could earn you a hoodie with the words, “This is an ad for Wingstop,” plastered across. You can then shamelessly share your OOTD on social media, which will be rewarded by Wingstop.

“Our fans are continually asking us to sponsor them and Wearable Billboards draws on this insight,” Christina Clarke, chief marketing officer, told in a press release. This new out-of-home promotional effort ensures the company can “engage with brand loyalists in a way that only Wingstop can.”

More details can be found here.

View this post on Instagram

You've been asking us to sponsor you for years. And, well, we heard you. Coming soon, the first merch you get paid to wear. #ThisIsAnAdForWingstop

A post shared by Wingstop (@wingstop) on Mar 4, 2020 at 11:00am PST

View this post on Instagram

Wingstop Wearable Billboards are finally here. Get the merch you get paid to wear. But get it fast, limited quantities available. Link in bio. #ThisIsAnAdForWingstop

A post shared by Wingstop (@wingstop) on Mar 9, 2020 at 9:00am PDT

[via Thrillest, cover image via Wingstop] http://www.designtaxi.com/news/408990/Wingstop-Is-Paying-Fans-To-Walk-Around-In-Free-Wearable-Billboards/

Tourism Wales | Find Great Holiday Ideas or Visit Wales For Family Breaks, Weekend Getaways and Walking Holidays

The Best Places To Visit In Wales & Stay in Wales

The smallest of mainland Britain’s component countries, Wales offers many wonderful reasons to visit. The south includes cosmopolitan Cardiff, a good base from which to begin exploring the rest of the country. With its splendid castle, arcades, and historic buildings, it’s a city with plenty of places to visit and things to do. When you’re ready to venture further afield, you’ll find an abundance of attractions, including more than 400 castles and fortifications, gardens, breathtaking scenery, and heritage railways. However you decide to spend your time in Wales, rest assured you’re in good hands; the Welsh are some of the most interesting, easygoing people you’ll find anywhere.

— Read more on tourism.wales/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Business Advertising Opportunities with MAN Media on Mike Armstrong News & One Stop Entrepreneur Shop Website – #MANews

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YouTube Brings Shopping Ads to the Home Feed: What It Means for Your Visual Advertising Efforts

Nearly two-thirds of consumers claim that online video has informed and inspired their decision to make a purchase according to recent research and more than 90 percent report having discovered a new product or brand from YouTube.

To tap into this trend and how more shoppers are using video in their buying journey, the Google-owned platform is introducing Shopping ads to its home feed and search results.

Capture users earlier and make it personal

“Consumers are continuing to watch more content on the YouTube platform and we want to be where they are, to reach and engage them,” said Rick Almeida, Vice President of E-commerce at Puma Group. “This new opportunity will enable Puma to extend our shopping strategy into a new property and inspire consumers.”

Puma is just one debut advertiser of the Shopping ad product, but the company’s experience points to promising results for other brands eager to expand their visual advertising efforts.

As depicted below, the display will be very similar to other ads delivered through Google’s platform including Search, Shopping, and various partner websites and the larger Google Display network. More specifically, they’ll be targeted and delivered based on a user’s interest leveraging details about the product and the brand.

Instead of having to specifically enter the name “Puma” in a search bar to see ads for running shoes, simply expressing an interest in running could trigger ads from other retailers offering related gear highlighting different products and prices.

The new YouTube ads are just one update from Google as it looks to become more of a visual advertising option for brands.

Drive action through interactivity

The company also shared that it’s working towards enhancing the interactivity of ads within videos themselves so they’re more actionable. For example, clicking on a video to be directed to store location specifics and interest forms. In the coming months, this will be expanded to sitelink extensions for TrueView for action ads, making it more seamless to navigate to additional landing pages such as holiday catalogs. A beta test conducted with 30 advertisers yielded a 23 percent boost in conversions after added sitelinks.

Fuel inspiration through rich imagery

In a study led by Google in partnership with Ipsos, 85 percent of people take action within the first 24 hours of discovery — spanning actions including reading reviews, comparing prices, or committing to purchase.

In the spirit of these findings, Showcase Shopping ads are now available on Google Images with the intent of making it easier to browse more products from a single click through grouping related products together. With additional categories like cosmetics and electronics, the hope is to boost consideration and create a unique experience for those unfamiliar with a specific brand.

Online shopping is most definitely not a one-size-fits-all game. People expect personalization and targeted ads whether they’re shopping for themselves or someone else and they have less time to do it. It’s up to brands to make experiences frictionless and efficient through listening, anticipation, and being present when it matters.

WATCH THE SMWNYC 2019 RECAP

The post YouTube Brings Shopping Ads to the Home Feed: What It Means for Your Visual Advertising Efforts appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/11/youtube-brings-shopping-ads-to-the-home-feed-what-it-means-for-your-visual-advertising-efforts/

How Snapchat’s New Dynamic Ads Can Boost Your DTC Brand’s Relevance

As we look ahead to the holidays, retail, e-commerce, and other direct-to-consumer (DTC) brands are fine-tuning their plans and pursuing every possible opportunity to reach consumers. While the vast majority of social media ad budgets are allocated towards Facebook and Instagram, Snapchat is looking to carve out elbow room for itself with a new update: Dynamic Ads, a feature that automatically creates and updates product ads to run for you within the app.

Here’s a breakdown of its key benefits and how you can begin to implement them into your strategy:

Enhanced creative quality

Utilizing the product images and information you upload, Snap’s Dynamic Ads will create customized, built-in templates for you. As a result, you can easily create variations of different Snap ads in vertical view format.

“Snapchat Dynamic Ads now allow brands to create real-time optimized mobile ads quickly and at scale, with products showcased in visually-appealing templates that feel native to the app,” said Snap Group Product Marketing Manager of Direct Response Kathleen Gambarelli.

Increased return on effort

To avoid having your ads feel generic, you can use the same product image across five different template styles as depicted below.

In this way, you can spice up your offering and showcase the product in a different way with minimal added effort and no manual work needed. What this ultimately boils down to is more time and resources freed up to put behind the growth of your business and less on designing.

Greater ad relevance

An important and ever-present question plaguing marketers today is how can I remain relevant in an age of information abundance and younger audiences?

With Snap’s newest update, you can sync a product catalog, identify which audience you want to prospect or re-engage, and then pass the baton off to the platform to deliver the ad in real-time. In addition, as changes to the product occur such as pricing or stock availability, ads will automatically adjust accordingly. The big draw here is that you can run ‘always-on’ campaigns giving you the ability to continuously tailor the user shopping experience based on their interests.

If your ads are continuing to drive great results, you have the option to maintain your data flow and Snap will run the ad with the latest information so you don’t have to continue to update your listings. As the saying goes, sometimes the approach of not fixing what isn’t broken is the simplest and most effective. Bare in mind however, as a best practice you should aim to always have your finger on the pulse of the conversation versus setting and forgetting.

Success stories

Brands that have already tested the product include online fashion retailer Princess Polly Clothing and accessories brand, Vitality. The former reported that dynamic ads drove a 66 percent increase in CPP and a 171 percent boost to ROI.

Vitality described its ability to reuse existing product feeds to create high-quality full-screen ads with the new update. Through these efforts, the company saw a 21 percent increase in cost per purchase and a 29 percent increase in return on ad spend.

“Although it’s early, we’re seeing very promising results — our Dynamic Ads campaigns are driving a 66 percent decrease in Cost Per Purchase and a 286 percent increase in ROAS compared to our 2019 re-engagement Initiative running simultaneously,” reported Chris Ratterman, Founder & CEO at Shady Rays and another beta test partner.

Finally, The Ridge Wallet, the minimalist wallet company, saw that dynamic ads drove a 66 percent increase in CPP and a 171 percent boost to ROI.

A move to add depth to its offering to better serve advertisers in the retailer and DTC space is invaluable and comes during a time where other channels are quickly becoming saturated. Not to mention, many brands are growing reliant on platforms like Snapchat in order to improve how they cater to a younger audience base of Millenials and Gen Z and harness their buying power through creativity, convenience and authenticity.

More than 75 percent of the 13-34-year-old U.S. population is active on Snapchat, and daily Snapchat users open the app over 20 times each day, offering brands major opportunities to reach the right person with the right message at the right time,” said Gambarelli.

For additional insights to help prepare your brand, download the replay of our holiday e-commerce webinar hosted in partnership with MikMak earlier this fall.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH THE #SMWLDN 2019 PROMO

The post How Snapchat’s New Dynamic Ads Can Boost Your DTC Brand’s Relevance appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/10/how-snapchats-new-dynamic-ads-can-boost-your-dtc-brands-relevance/