How to Master Storytelling in the Fake News Era

In an era of fake news, it can be easy for storytelling to get caught alongside untrue or unsavory content.

A recent Gallup poll found that in 2018 only 45 percent of Americans claimed they had “a great deal or fair amount of confidence” in the mass media. While this figure showed signs of improvement — up from 41 percent in 2017 and 32 percent in 2016 — there is undoubtedly more room for growth.

Sixty-percent of survey respondents in a separate Gallup study claimed they were less likely to share stories from sites clearly marked as unreliable. Results also showed they were more likely to trust stories from websites labeled credible, pointing to one potentially effective approach for the future: labels.

But, it isn’t solely the ethical responsibility of the social platforms that host the misinformation or negative content to guard us.

At #SMWNYC next month, we’ll explore the responsibility we as storytellers have to reverse the trend of increasingly fake and negative information as well as the opportunities we can embrace to spread positive content with the potential to shape the future.

Taking responsibility

Shiv Singh, Founder and CEO, Savvy Matters will center his session on how we accept and perpetuate fake news. Specifically, he’ll outline ways to identify exaggerated truths and avoid perpetuating these experiences as well as offer a retrospective on 2018’s misrepresentation across social media feeds.

Establishing trust & ensuring integrity

Michael Treff, President, Code and Theory will discuss a variety of topics pertaining to notion of trust including methods for understanding what this term means today, the landscape of trust in brands and publishers, how brands should perceive the effect of safety as it relates to illegitimate content and how to identify good indicators of trust from a measurement perspective.

Moving beyond a “social first” world

Neil Vogel, CEO Of Dotdash will describe how he and his team have been able to scale their digital publishing business by not only focusing on traffic generated from social networks like Facebook. Rather, they emphasize producing the best content on the fastest websites that host respectful advertising as key to guaranteeing success for the future.

There’s still time to join these speakers and many more at Social Media Week New York this spring (April 30-May 2, at the Sheraton New York Times Square) – so act fast, and look toward a future of truthful storytelling with us!

View the final agenda and grab your pass for our 11th annual event — our most expansive program to date — to guarantee your place before they’re gone.

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The post How to Master Storytelling in the Fake News Era appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/04/how-to-master-storytelling-in-the-fake-news-era/

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