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Why Killer Creative and a Purposeful Strategy are Integral to Your COVID-19 Strategy

Though it may feel like everything has been put on pause due to COVID-19, the fact that we need to share stories hasn’t. Now more than ever we have an incredible opportunity as marketers to capture the elements of life today and deliver timely experiences to our audiences. The world is different, however, so naturally how we visualize our realities must also shift which can present barriers when taking up creative arms and finding ways to innovate.

During #SMWONE Social Chain‘s Oliver Yonchev brought attendees through three key principles: relevant storytelling, self-aware brands, and speed needed in order to turn away from the standard of business as usual and prepare for the future.

Here are the primary insights and takeaways:

  • Theories aren’t facts
  • The case for purposeful content and creativity is a strong one
  • Great storytelling hinges on being self-aware, timely delivery, and relevancy

What does this process of adapting actually look like? According to Yonchev, it’s time to close the yearbook and turn away from those old theories of having to post ‘x’ amount of posts daily or weekly and return to what truly matters in marketing: creative ideas that are productive and positive for the benefit of humanity. If we follow those old theories in an evolving landscape, with increased choice and this ‘always on’ mentality, also known as business as usua, will lead to content overload that can cause distraction and deter innovation in meaningful moments.

Everyone loves a good story

For starters, great storytelling strives from going deeper and by bringing in that depth. How to create depth when it comes to social content? Social marketers, look out your windows and understand what is happening in the world! Look for cultural moments, emotional sentiments, and distribution methods. Oliver continues to say that “indifference is where marketing goes to die.” We need to think outside the box by bringing in those known truths of our culture and turn them into something beautiful. Does, #NoFilterNoFuture sound familiar? If not, check it out, Social Chain partnered with Brita and opened up eyes by turning one conversation into a mass movement.

“The best campaigns understand culture and lean on creativity. Our work for Brita did both.” Specifically, Yonchev referred to the #NoFilterNoFuture, a breakthrough social media campaign aimed at encouraging people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles.

The larger point to remember from this example: take the current pandemic of COVOID-19, use it, and create something positive.

Know yourself

As social marketers, we need to understand how we are perceived by others, and how we see ourselves. Only then can we convey a session of relevancy and purpose behind what we communicate. “The gearing of algorithms have made social media a game of outrage, and attention-seeking. It’s for this reason that brands need to know when they should speak, and more importantly when they shouldn’t,” he shared.

Yonchev continued to give sight on being careful of wrongly assuming. Know where you stand within your followers, and think before you post of how your brand or business is perceived. We do not need to create a double standard without realizing. A good best practice to pocket when you’re uncertain if something you share will have negative repercussions: take the time to fully understand what your brand sounds like and convey this in a way that has a human touch that is easily decipherable. This may take slightly different formats as you navigate between channels, but generally, this will be helpful rule of thumb to apply across each.

First-Mover Advantage

When it comes to speed, always remember the first-mover advantage notion. Stay on top of your game, and run forward, not backward. Yonchev emphasizes that “relevance moves quickly, and brands brave enough to act fast, stay relevant.” But when staying relevant we need to keep quality in mind, it’s important to be mindful of the speed at which brands are relaying messages. If your brand uses multiple social media platforms keep up with them, listen to your following, and take in feedback. Have quick responsiveness regardless of your brand’s reputation from the past.

At the end of the day, you just need to remember Yonchev’s famous lines, that “theories are not facts,” and “business as usual is a theory.”

There’s still time to register for #SMWONE at Save 20% throughout the rest of the month!

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The post Why Killer Creative and a Purposeful Strategy are Integral to Your COVID-19 Strategy appeared first on Social Media Week.

Announcing Our Agenda for The Paid Social Summit

Today, we’re so excited to share our lineup of speakers for The Paid Social Summit, our brand new, break-out experience at SMW New York.

Browse the agenda & secure your place at the Summit!

This special event will bring together brands, agencies, publishers and major platforms who’ll share case studies of success and failures in paid social, new product updates, and a variety of strategies and tools that will shape our campaigns in 2019 and beyond.

Here are a few highlights from today’s announcement to support your conference planning:

The Roadmap

Hear from LinkedIn’s Elizabeth Kate Dieckman, Head of Portfolio PMM as she shares LinkedIn’s latest advertising products, highlights recently released features, and previews upcoming new enhancements on the company’s horizon. Other platforms including Facebook will also discuss new product updates so you can inform your strategies and achieve better campaign results with the latest each platform has to offer.

Pathways to Success

In this panel, brands and agencies including FOX Sports, 360i, IKEA, Wavemaker, McCormick, and Grey will come together and share their stories of partnering to find success in paid social. Pointing to specific case studies, they’ll walk attendees through both successes and failures experienced in their journeys and how you can apply these learning lessons to take the performance of your campaigns to the next level in 2019 and beyond.

Participating speakers will include Lauren Ford, Senior Director, Digital Marketing at FOX Sports, Randy Hastings; VP Account Director, 360i, Alia Kemet, Creative and Digital Marketing Director at McCormick; Kerri Longarzo, Media Specialist, IKEA; and Noah Malin, Head of Content and Experiences, Wavemaker.

Insights from forward-thinking publishers

A key ingredient to success in today’s era of modern media is strong distribution across numerous digital channels.

In this session, Ellie Rountree, Engagement Editor, Vox Media; Brian Seaman, Paid Social Project Manager, Group Nine Media; Dana Trombley, Associate Director, eCommerce Audience Development, New York Magazine will weigh in on this trend discsussing how rising costs impact distribution, the influence on strategies, and offer their best paid social media practices.

Video & e-commerce

Join MikMak’s Founder & CEO, Rachel Tipograph for an enriching discussion on tactics brands are employing to drive conversions. With the phrase, “shoppable social media” on the rise, it’s imperative brands and retailers alike stay abreast of social platforms and the tools they offer in order to ascertain business impact.

A glimpse into the future

In this session, IBM Watson’s Jon Chang will discuss the art of storytelling and its evolution. Specifically, the transition from a broadcast era dominated by single session posts and advertisements to more gradually developed touchpoints across multiple channels. In underscoring this fundamental shift, Watson will offer actionable insights for effectively combining social media strategy with email, search, and even offline marketing campaigns.

Browse the agenda, secure your pass to #SMWNYC, and guarantee your place at The Summit before space fills up! Attendance is strictly on a pre-registration basis.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.


The post Announcing Our Agenda for The Paid Social Summit appeared first on Social Media Week.

Domestic abusers ‘sewing GPS trackers into teddy bears’

Technology is increasingly being used by domestic abusers to trap, control or hunt down their victims, Refuge has told the Victoria Derbyshire programme.

Find out more:

The post Domestic abusers ‘sewing GPS trackers into teddy bears’ appeared first on Cithrah.

WelshBiz Blog featuring Welsh Business News

Does Your Social Pass the “Be Useful to Others” Test?

In a recent interview for Tidal’s Rap Radar, actor, rapper, and generally inspirational guy Will Smith shared his secret to happiness. And as someone who’s reached the top of several different pursuits, he knows a little something about the topic.

“I’ve been to the top of all those material-world mountains and nothing makes you happy other than being useful to others,” Smith said plainly. “That’s it. That’s the only thing that ever will satisfy…is that what you’re doing is useful.”

As we explore the many ways to assess our social media presence—how many followers we have, how many likes or comments or shares our content receives, have we gone “viral”—Smith’s definition of happiness might seem at once ethereal and quaint. Is our content useful to others? How would we know? And how can it be?

“First, Help This Person.”

Writer Bruce Kasanoff has a maxim that I always return to when scanning my inbox, overwhelmed with requests, or when I debate how to best market my own services as a writer or speaker: “first, help this person.” Leading with a desire and ability to help changes the tenor of my email responses (especially if, for some reason, I can’t help), and it changes the way I sell who I am and what I do.

It’s easy to lead with the reasons why our brand or service is great. We know it well, and we assume once we share it that other people will see it too. It’s a little harder to center the reader or recipient in our thinking. What challenges are they facing? What do they need? And how does our work address that challenge or meet that need? Being useful to others means posting content that can easily answer those questions. And I think you’ll find that when you embrace that role of helper, the way you talk about yourself will change…as will the way your audience sees and hears you.

At Least Don’t Hurt Them…

If you’re unclear of how precisely how to help those you speak to through your social media, do your best to not hurt them. The scrapping that goes on between brands (see: Wendy’s versus everyone) is one thing, as is the occasional ribbing that can go on between social media managers for sports teams, but speaking in a way that appreciates and respects your followers is quite another. Most brands should consider this paramount when interacting across platforms, and the impact of such outreach can be incredible.

In a social-facing role, it’s likely that you’ll start to see conversations that “echo”: the same questions posed over and over, the same comments in response to challenges, and increasingly complaints placed in areas where you don’t expect. Responding to these frequent communications with patience and understanding (your millionth time answering a query may be their first time seeing it) will go far further than letting frustration or boredom shine through. And while not required, creating moments that surprise and delight – like user-generated content reveals or giveaways – can also be classified as “useful.”

Make ‘Em Laugh

And speaking of service with a smile, remember that even making someone smile can be classified as useful. Smith shares in the interview a time where a viral video featuring him made Jay-Z laugh, so hard that the rapper called him to say he was debating cancelling his show with Beyoncé that evening so the pair could stay home and watch the video on a loop. While your efforts may not be the kind to cause delays for a world tour, you have the ability to be of use by providing a moment of good humor.

Lean into cultural touchpoints, industry inside jokes…and rely on the senses of humor of those around you. In doing this, you’ll likely cause a few chuckles- and endear followers to you further in the process. Social media efforts are most successful when they reveal the humanity behind a brand; robotic responses or posts rarely engage anyone. How can that humanity harness a bit of humor? Doing so in a manner that’s authentic to your brand isn’t always easy, but when done thoughtfully and with your audience in mind, these efforts can yield more success than you might imagine.

All the worry over metrics and advice about how often to post, means little if the content we present isn’t useful to the community we’re trying to build. As you build out an editorial calendar, be sure to think not only about the content you’ll share, but also the people you’ll help. Pursuing these goals in tandem will help you post responsibly, effectively, and meaningfully.

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The post Does Your Social Pass the “Be Useful to Others” Test? appeared first on Social Media Week.

How to Turn $5K into $1 Million – Grant Cardone

How to Turn $5K into $1 Million – Grant Cardone
— Read on

Signup for our Introbiz Newsletter, Get Notifications on all our Business Networking Events

Be connected with Introbiz! If you’d like to keep in touch with Introbiz and be in the chance of winning 2 x VIP tickets to our Lord Sugar event then simply fill out the form on our website (link bellow) Select how you’d like to be notified about Introbiz’s events, expo and news and what you’d […]

Enjoyed the 3rd Birthday party at The Dead Canary Award Winning Cocktail Bar In Cardiff…

Great Cocktails, Great Venue, Great Event!


Had a great time at the Inteligent Milionaires Network in Cardiff last night…

Great network, great speakers, great people, that’s why I joined.  If you want to come to the next business networking event in Cardiff, South Wales then please let me know.

You can join and network in Cardiff, London and in 24 countries around the world!

This beautiful timelapse video shows Cardiff at its festive best

Take a Christmas-themed walk round the city with us via Wales

Lord Sugar lays in to Theresa May, Boris Johnson, Rees-Mog & Co. over #Brexit at #IntrobizExpo 2018…

Lord Sugar branded Jacob Rees-Mogg ‘that other t**t – whatshisname, the bloke in the pinstripe suit’ in an extraordinary Brexit rant at #IntrobizExpo on Thursday in Cardiff, Wales. The Star of TV’s Apprentice series and one of the top uk entrepreneurs also described Boris Johnson and Michael Gove as ‘liars’ for their campaigning ahead of […]

3 days to go to Wales’ Biggest Business Expo, Pre expo networking event, Lord Sugar Lunch and VIP gala dinner with Grant Cardone…

Business Event for Cardifan on 26th March – Cardigan Accessing Business Finance — via Business News Wales

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Liverpool star Xherdan Shaqiri’s Albanian eagle gesture at World Cup will make him a target for hostile Belgrade return


XHERDAN SHAQIRI claims he can handle the Red Star Belgrade hate mob. The Liverpool ace, 27, was the target of booing by banned Serbian fans who forced their way into Anfield for Wednesday’s Champions League clash. Xherdan Shaqiri upset a nation when he pulled this Albanian eagle celebration during the World CupEPARed Star were stopped…

Online Divorce which is as simple and easy as 1.2.3

Business Event for Cardigan on 26th March – Cardigan Accessing Business Finance — via Business News Wales

Description … The post 26th March – CardiganAccessing Business Finance appeared first on Business News Wales. via 26th March – CardiganAccessing Business Finance — Business News Wales

Visit Things To Do In Cardiff; the 1st “Things To Do In” Franchise In Wales

Things To Do In Cardiff, a new Tourist & Attraction website and Business Advertising Directory, has recently gone live after being a few months in the making. The business advertising directory franchise taken on by Cardiff, Newport and Caerphilly based digital marketing agency MA Consultancy, come about after a chance meeting earlier this year with […] […]

Things To Do In Cardiff Profile – Visit the Dead Canary Cocktail Bar

Welcome To Dead Canary Cocktail Bar Have you ever thought how much fun you and your friends could have if you were let loose behind a cocktail bar? Well now you can see what you would actually be like at mixing your own cocktails. Supervised and taught by some of the best bartenders in […] via […]

Business Networking Breakfast at The Marriott Hotel, Cardiff City Centre

BUSINESS NETWORKING BREAKFAST AT THE MARRIOTT HOTEL Sponsored by Net Consulting  Introbiz will be hosting a delicious networking breakfast at the Marriott Hotel in Cardiff on Friday, 2nd November from 7:30 – 9:30 am. This is a great networking opportunity and a way to connect with new clients, business owners, corporate companies and SMEs in […]

Things To Do In Cardiff – Free consultation with MA Consultancy

Welcome To MA Consultancy Dedication, hard work and passion is how our digital marketing agency has flourished in the past years. Completely committed to providing our clients with not just results, but with an exceptional level of service from start to finish. This isn’t just a job for us, seeing our clients gain and improve […] […]

PRO14 Stat of the Day: Attack

The PRO14 features some of the most dangerous attackers in world rugby. Here’s how they rank based on clean breaks and defenders beaten.

Corporate Business Networking in South Wales — Welsh Business News from WelshBiz Blog a Welsh Business News Blog

CORPORATE BUSINESS NETWORKING EVENTS Introbiz is proud to be South Wales’ leading professional business network hosting regular networking events across Wales, the UK and internationally. Last year, we hosted over 70 business networking events as well as Wales’ biggest business Expo and we have no plans to slow down for 2018 […] via Corporate […]

Beaujolais Day Business Networking Event at The Madeira Restaurant Cardiff City Centre

INTROBIZ BUSINESS NETWORKING BEAUJOLAIS DAY 2018 Join us for Cardiff’s biggest Beaujolais Day event, Thursday 15th November. For the 10th year running, we will be bringing together hundreds of businesses to network while enjoying a delicious 2 course meal, copious glasses of Beaujolais Nouveau wine and fantastic entertainment. Originating from France, Beaujolais Day is extremely exciting. […]

Cardiff Next bikes

Today was my first experience of renting the Next Bikes in Cardiff. They’ve been around for a while now and I’ve always wanted to try them, but the truth is I haven’t been on a bike for about 10 years! For those of you who don’t know, Cardiff introduced their ‘Next Bike’ bike renting/sharing scheme […]

Welsh Food and Drink Makes an Impact at the Great Taste Awards

Self-described … The post Welsh Food and Drink Makes an Impact at the Great Taste Awards appeared first on Business News Wales. via Welsh Food and Drink Makes an Impact at the Great Taste Awards — Business News Wales Welsh Business News Welsh Business News via: Visit our sponsors by clicking their images…     […]