Category: The Voice of Social Media

The future of commerce is social. 5 brands getting it right.

Social commerce is the future of online shopping. These top brands are getting it right, are you?

7 Email Marketing Mistakes Killing Your Mobile Conversion Rate [Infographic]

Maximize your email marketing performance with these tips.

7 Tips to Grow Your Audience on Every Social Media Platform [Infographic]

Looking for ways to boost your social media performance? Check out these tips.

4 Online Video Editing Apps to Make Better Social Media Content [Infographic]

Looking to boost your video marketing efforts? These tools will help.

Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots

This could help to clear the final hurdles for Elon's takeover of the app.

Meta’s Developing New Spatial Audio Tools for AR and VR to Enhance Virtual Experiences

Audio elements could play a much bigger part in immersive engagement than you would initially think.

Instagram’s Testing AR Elements Within Stories and its New NFT Display Features

Instagram's testing out a few different AR options, as it looks to merge users into the metaverse experience.

Reddit Looks to Boost Reddit Talks Discovery, Adds New Soundboard Option

Reddit's looking to get more users aware f relevant Reddit Talks audio sessions.

TikTok Launches New ‘Attribution Manager’ to Provide More Ad Performance Tracking Capacity

The updated process provides more capacity to track the performance of your TikTok ads.

Snapchat Launches New Support Program for Emerging Black Creators

The new program will provide participants with financial support and training.

Clubhouse Tests Private Rooms, New Reactions as it Seeks to Maintain Relevance

Can Clubhouse re-capture its magic?

Twitter Adds New Ways to Promote Spaces Usage as it Seeks to Maximize Audio Adoption

Twitter's still looking to make Spaces a thing, despite slow take-up of the option.

LinkedIn Publishes New Overview of the Top Workplaces in Marketing and Advertising

The overview looks at the top-performing companies based on a range of LinkedIn-based data points.

Instagram Adds New Age Verification Features to Better Detect and Protect Younger Users

The new measures will enhance Instagram's capacity to protect younger users in the app.

Work Blueprints: What They Are and How We Use Them at Buffer

Work Blueprints: What They Are and How We Use Them at Buffer

Do you ever wish there was a shortcut to better understanding everyone you worked with? I definite have.

At Buffer, we've had assorted documents to communicate work preferences over the years. Some folks have kicked off specific documents called operating manuals or leadership blueprints. Still, we've never had anything centralized or standardized, which can be a superpower for this type of internal communication and collaboration, especially as a fully remote team.

Earlier this year, we decided it was time to make a simple template that any teammate could copy and reference in one place with work blueprints. In this post, I'll share more about our work blueprints, our exact template, and how we use them; let's dive in.  

What is a work blueprint?

A work blueprint is our spin on what many in tech call user manuals, one-page sources of information about work preferences. We think of it as a shortcut for teammates to collaborate more efficiently by getting to know each other better. The blueprint is intended to shorten the learning curve for understanding how to work with someone else on your team, be it a peer, direct report, or manager.

We changed the name from user manual to work blueprint because the former felt a little too robotic for our team, and in the end, work blueprint has been just as catchy and self-explanatory.

How we set these up internally

We now host these blueprints in Notion. We have one spot where every teammate at Buffer is listed alongside their team and now their work blueprint is included, too.

Here's what mine looks like:

This way, everyone within Buffer has access to all work blueprints, and they are accessible in a centralized and already maintained and organized place.

Our work blueprint template at Buffer

We created a template to make these a lighter lift for anyone on the team. The template has specific prompts we encourage everyone to use. Included are also several optional prompts; everyone is welcome to make these as unique and custom as they'd like.
We have three kinds of prompts in this template:

  • Sections we encourage every teammate to include
  • Sections specifically for people managers
  • Inspiration for sections to add that aren't required

Here's our exact work blueprint template:

About you: (Anything you want to include on the personal side of things)Social (and Start Page) links:Current location:Enneagram and/or Myers Briggs:Languages spoken:Any fun facts: (Favorite books, favorite baked goods, pets, awards, little-known facts.)

  • When communicating: Be direct | Be ______
  • I prefer feedback: Written | Written and then a video call | Video call
  • I prefer to conduct day-to-day, short-term communication (not project-related) via [Slack | Threads | Zoom | Paper | Notion | Loom]
  • When I come up with a new idea, I prefer to bring it up in [Slack | Threads | Paper | Notion | Loom]. When onto the collaboration stage, I prefer to work in [Slack | Threads | Paper | Notion | Loom].
  • I prefer [all | most] of my synchronous communication to occur over Zoom. I'd also [love to try | am open to trying | am not a fan of] chatting over the phone.
  • I plan ahead | I figure it out as I go
  • Words of encouragement are important to me | I prefer ___ over words of encouragement
  • In terms of work schedule, I prefer to stay consistent with my hours | prefer to work in a more flexible manner.
  • What makes 1:1s most valuable to you?

Prompts for people managers

We added in additional questions for People Managers and Leaders who can share more about their overall leadership approach. Here they are:

  • What is your leadership style?
  • Need some inspiration? Here are thoughts from Indeed and Monster
  • What should teammates expect in 1:1s?
  • How do you want teammates to approach giving you feedback?

Other prompts and ideas for work blueprints

The above shares some basic information about someone's style, but there's so much more to that teammates might like to know. Here are some ideas we share as inspiration for customizing the work blueprint a bit more:

  • I am: An early bird | A night owl | Neither early bird or night owl
  • I identify with Ask culture | Guess culture (Here's an article and a Lead Dev talk video explaining these two options)
  • One of my biggest strengths at Buffer is: __
  • My days at work are always the best when ____ happens.
  • It's not a great day for me when ____.
  • One of my favorite Buffer values is ____.
  • The tool I use to plan my day is: ____
  • My favorite quote is _____.
  • What do you need or expect from your manager | direct reports?
  • What do you need or expect from your peers?
  • What causes you to feel grumpy or stressed?
  • How will others know when you're grumpy or stressed?

With these three sections, teammates are able to quickly put together a work blueprint that can give a clear picture of their work preferences, routines, and maybe even some things that their teammates wouldn't otherwise have known about them.

How do we use work blueprints at Buffer?

Kicking off the work blueprints project came from wanting teammates to easily share their work preferences in a straightforward place and for us to have one centralized location for this information internally.

When Darcy Peters, a Senior Customer Advocacy Manager at Buffer, and I initially kicked off this project, Darcy laid out three really clear use cases for work blueprints:

  1. As a team member, I've been able to read my manager's work document and discuss some aspects with her;
  2. As a manager, I've filled it out myself and created space for my team members to ask me questions about it;
  3. I've encouraged my team members to also fill it out so that I could understand them better. Great convos resulted!

All in all, the use cases can be summarized as:

  • A team member can read their manager's
  • A manager can read their team member's
  • Mastermind partners can read one another's
  • Partners on a project might want to read one another's, too

Here are a few more specifics about how we use the blueprints:

As individuals, we use them to better collaborate across the company.

Sometimes you have a preference that you haven't fully written down. Maybe you hate phone calls and it wasn't until you were prompted that you realized you much prefer seeing people's faces if you're going to be on a call. The work blueprints can offer a shortcut for collaboration and for sharing personal preferences in this way.

They are an excellent resource for people managers.

For people managers, work blueprints can be fantastic resources to reference during 1:1s with teammates, and on the flip side, for those managers to share more about their leadership and communication style with their immediate team.

They are especially beneficial to newer teammates.

On the Marketing team where I work, we are a primarily new team, with most of the team having joined in the last year. With that in mind, these work blueprints have acted as shortcuts to feeling like we can get to know each other better and start working more effectively together sooner.

Over to you

There are a lot of different names for what is ultimately a one-pager that can help people who collaborate work more efficiently together. So no matter what you call it, what would you add to the work blueprint we created? And what's the best example of this kind of work blueprint you've seen? Send us a tweet to share!

Twitter Making ‘Branded Likes’ Available to All Advertisers in the App

Branded Likes are custom Like animations for ad campaigns.

TikTok Updates Ad Policies to Limit Unwanted Exposure Among Younger Users in Europe

TikTok has been working with EU officials to update its systems in line with regulations.

Meta Announces Coming Digital Payment and NFT Options as it Advances Towards the Metaverse

Meta's new overviews and plans provide more perspective on the future of digital items.

Meta Outlines New Opportunities for Reels Creators via Facebook Stars Donations

New opportunities for Reels creators to make money on Facebook and IG.

Twitter Launches ‘Campaign Planner’ Platform to Assist in Twitter Ad Strategies

Campaign Planner provides estimates on Twitter ad campaign performance, based on your entered variables.

Twitter Launches ‘Notes’ Long-Form Blogging Option, Attached to Tweets

Twitter's adding a new way to include long-form text posts within your tweets.

YouTube Publishes New insights into Key Video Consumption Trends Among Gen Z [Infographic]

The report looks at the latest trends among younger audiences, and how they're influencing online culture.

Twitter Launches New Shopify Integration to Boost eCommerce Opportunities

The integration provides another way for eCommerce brands to tap into real time tweet discussion.

Reddit Publishes New Guide to NFTs, and Launching a Branded NFT Project

The 41-page guide provides an overview of the current NFT marketplace and opportunities.

Twitter Announces the Re-Launch of its ‘Chirp’ Developer Conference

The conference will bring together developers and members of Twitter's team to discuss the latest developments and answer technical queries.