Category: The Voice of Social Media Blog

How to Optimize Your Website Content to Improve Google Rankings & Conversions [Infographic]

Some key tips to help improve your SEO approach, and boost your rankings.

Facebook Adds New Features for the Tokyo Olympics, Including a Games Hub and AR Effects

Facebook's added a range of features, across all of its apps, to help fans engaged with the event.

Twitter Posts Steady Increases in Users and Revenue for Q2, with Good Growth in Ad Spend

Twitter's performance numbers are strong, showing that it is moving in the right direction on several fronts.

Snapchat Posts Strong Results in Q2, Including a Record Increase in Revenue

After a period of uncertainty, Snapchat nows appears to be finding its groove.

Twitter’s Testing New Vocal Effects Options for Spaces, Which Could Help to Reduce Speaker Anxiety

The option could help people feel more comfortable hearing their own voice.

LinkedIn Shares New insights into the Rising Importance of Employer Branding [Infographic]

Amid a massive staffing shift, brands need to consider their employer branding.

Google Adds New Search Result Explainers, Which Outline Why You’re Seeing Each Result

The explainers provide more context around how Google decides what results to show you in response to search queries.

Facebook Adds New Emoji Search Options in Messenger, Space Jam Chat Theme

The new emoji search tools make it easier to add in your favorite responses.

LinkedIn Adds New, Free Certification Courses to Help Showcase Your LinkedIn Marketing Knowledge

The courses take you through all of LinkedIn ad and marketing tools, and provide a good level of base knowledge in how its systems operate.

Twitter Outlines its Olympic Tie-In Tools, Provides Tips for Brand Campaigns

The Games will kick-off this week, and could significantly disrupt the media cycle.

Facebook Updates Policies Around the Promotion of Prescription Drugs

The new regulations aim to keep-up with the evolving health landscape as a result of COVID-19.

Instagram Rolls Out Language Translation Options Within Instagram Stories

The option will improve accessibility for Stories content, and could open up new ways to reach new audiences.

Instagram Tests New Option That Would Enable Users to Partner Up on Posts and Reels

The option will enable Instagram users to co-create posts and Reels, ad broaden their content reach.

TikTok Shares New Data on the Importance of Audio Elements in On-Platform Promotions [Infographic]

Music plays a key role in TikTok engagement, which is an important consideration for brands.

YouTube Launches Initial Test of Live-Stream Shopping with Selected Creators

The test is part of YouTube's next shift into facilitating more in-stream commerce activity.

Twitter Looks to Improve its Recommendation Systems by Asking Users to Up and Downvote Replies

Users in the test are seeing up and downvote buttons on their replies – but it's not exactly what you think.

Clubhouse Moves Out of Invite-Only Beta, Now Open to All Users

The app is now open to everyone who downloads it, greatly expanding its reach potential.

Pinterest Makes Arabic Available as a Language Option on All Platforms

Pinterest says that Arabic is one of the fastest-growing languages in the app.

TikTok Gains TAG Brand Safety Certification Worldwide, Providing More Assurance for Advertisers

The certification will help TikTok continue to build out its business offerings.

Facebook Partners with Coursera on New Digital Skills Training Initiatives

The new initiatives will provide additional training opportunities for those looking into emerging areas.

Instagram Expands its Insights Data to 60 Days, Providing More Analytical Capacity

The expansion will provide a heap more data insight for Instagram marketers.

TikTok Launches New ‘Spark’ Ads Which Enabled Brands to Tap into Trending Organic Content

The process provides another ad option to help reach the TikTok community, which could be particularly beneficial for some brands.

Instagram Adds New Sensitive Content Control Options to Better Protect Users from Unwanted Exposure

The option will provide another way to limit unwanted exposure in the app.

TikTok Adds New Live-Stream Features, Including Live Guests and Q & A Panels

TikTok has added some new live-stream elements as it continues to expand its offerings.

YouTube Expands Super Chat Creator Payment Option Beyond Live-Streams with ‘Super Thanks’

The option expands YouTube's creator donation tools from live-streams to regular video uploads.