Category: Mobile Marketing

Winning Shoppers in the Mobile Feed: MikMak’s Playbook for Competing with DTC

The days of billboard and newspaper ads are long gone. But how do we use mobile video and ad space to our best advantage?

Thirty years ago, the mobile phone was the world’s most revered invention. How was it possible that we had a wireless device that was able to transmit voice without the use of a direct line? In 2019, we don’t even stop to think about that. In fact, we don’t stop to think about any of the hundreds of day-to-day ways the mobile phone has transformed human life.

“Everything starts and ends with the mobile phone,” said Rachel Tipograph, creator of social video-for-eCommerce platform MikMak, at her talk at #SMWNYC 2019. That’s true for most aspects of daily life these days, but she’s referring to consumer acquisition and brand building – for all direct-to-consumer brands.

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The marketing funnel, she says, used to begin and end with creative – but with the intrepid rise of social media and the constancy of the mobile phone in day to day life, it’s dropped to third in the hierarchy of importance. And it’s the newer DTC’s, the billion-dollar start-ups, like Dollar Shave Club and Kylie Lip Kit, that understand this – the legacy brands that don’t are falling behind.

Considering “Instagram is now the world’s biggest mall,” and the mobile phone is the world’s primary form of entertainment, it seems a given that the mobile phone would now have to be a DTC’s main platform for marketing. But even with that said, it’s not as simple as you might think.

Here are Rachel’s tips for getting the most out of mobile:

People live in the mobile feed

Tipograph talked about how when she worked for consumer clothing giant GAP — between 2011 and 2014 — that the print ads and billboards came before the mobile phone.

‘If you’re not planning for mobile as your first point of contact for advertising, you’ve already missed the boat.’ It’s true. With almost half the world’s population on social media, it’s hardly worth mentioning that the reach of adverts on an internet platform trumps those of newspapers or physical visuals, where you have to be in a certain place at a certain time, by lightyears.

Product, product, product

In talking about social media video, Tipograph referenced the art of ‘thumb-stopping content’, as multiple speakers have this weekend, in capturing the user’s attention. Instagram stops from five different DTC brands were shown on the screen – including HiSmile and Warby Parker. All five short video ads were based entirely on the product and what it could do for the customer – within the first five seconds.

‘The classic perfume ad won’t work for mobile,’ she adds. A glamorous looking female, driving along in a car, will simply lose the consumer within its opening couple of seconds. They won’t even stop scrolling. The first scene of the video needs to tell them two things. ‘This is why you need to use it, and this is how it transforms you.’

Tipograph was adamant in her belief that having a campaign objective is the one undisputedly pivotal factor in driving product sales through the mobile feed. There’s got to be an eventual outcome to all the work you’re doing. It’s no good just trying to raise brand awareness – you’re failing if people aren’t buying the product at the end of the process, right from the word go.

Brand building happens after the initial purchase

Linking into the point about new releases, Tipograph shared her wisdom about using CRM figures to successfully retarget adverts at consumers and keep them coming back for more. One of her most passionate arguments was that the most critical note to take from all of this was the idea that first-party data is ‘everything’. The ‘darling DTC’s’ that are the most successful according to the Interactive Advertising Bureau (IAB) cherish their first-party data – notably names, addresses, phone numbers, email addresses, and any other types of personal data – and don’t give it away easily.

She even used the sad demise of Toys ‘R’ Us as an example of how not to do it – their attempted eCommerce collaboration with Amazon in 2000 led to them giving away their first-party data and losing their customers in the process too – a surprisingly exact pinpoint as to when the tides shifted from Toys ‘R’ Us’ favor. Treasure the first party data. They’re your people.

Keep them interested

Even before a sale is made, there are many steps to be taken in order to hold the customer on your screens for enough time. Slapping a buy button on an advert just isn’t enough, explained Tipograph. However, target a niche enough audience and you can cut the product info page. Take her example of women who sweat, for example. A deodorant targeted with specific campaigns for female boxers, female runners, female gym-goers. By targeting them each in their own way, the consumer already knows the brand, so the product page can be cut out in between.

That being said, even if the first post-click/post-swipe page isn’t product info, it still needs to hold a consumer’s attention. At one point during her time at GAP, Tipograph found that the site had a 90 percent bounce rate. This meant only 10 percent of consumers stayed long enough to make a purchase.

‘The landing page must be optimized,” she underscored. “It’s like walking into a GAP store and not being able to get to the clothes because there are bags of garbage sitting in the way. You’ll turn around and walk out. You’ve got the first step right in getting them through the door. Don’t lose them.’”

Create an energy

In a world where the human attention span is alleged to be as short as eight seconds, brand loyalty can be out of the window in the click of a finger. The rise of the internet’s stance as a platform for anybody to be anything, from a documentary filmmaker to a rapper, an author to a political speaker means that new start-ups and brands pop up every day. What monopolized the market one day might be scraping the barrel on its knees the next, having lost customers to the next big trend.

Creating an energy is key and switching things constantly up is imperative to maintaining some sort of fanbase, some sort of consumer group that will buy your product more than once, a rarity in the economic climate of today. Rachel tells us we’re living in a ‘new product release world.’ What’s new, and what’s on the horizon, is always more important than what’s already out there.

Tipograph pointed to Apple and Supreme as examples of brands who are always coming up with new ideas of how to reinvent previous products — and have something new on their release calendar every week (like chapters of a book).

The fact of the matter is that mobile phones are, in 2019, just as much a part of our lives as sleeping and eating. People spend more time on their cells than any other devices, and just a glance can be enough to set off a domino chain of customer acquisition, purchases, and lifetime value from a singular consumer. Remember — get the product in the shot, and the rest comes later; and the quicker you can sell, the better. People don’t have the time these days. Make it count.

Listen to the Leads2Scale episode featuring Rachel below:

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The post Winning Shoppers in the Mobile Feed: MikMak’s Playbook for Competing with DTC appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/05/winning-shoppers-in-the-mobile-feed-mikmaks-playbook-for-competing-with-dtc/

Work from home business opportunities in Cardiff, South Wales selling New Christiano Ronaldo CR7 Drive Sports Drink.

 Find out more about this additional revenue generating work from home opportunity backed by one of the Worlds Most recognisable and marketable sports stars, via a 30 minute online presentation at 9pm tonight. 

 
For more about this earning opportunity or additional revenue generating opportunity see: http://www.24sports.tv/CR7Drive_WelshBiz

Mobile Friendly Websites Cardiff

Mobile Friendly Websites Cardiff? 

Are you looking for a Mobile Friendly Website in Cardiff? 

 

Why do you need a mobile friendly website?

With mobile phone usage now outstripping desk top / PC usage, if your website is not a mobile friendly website it will get penalised in the Google Search Engine Page rankings.

This means that your web traffic, thus customer acquisition numbers will probably drop.

One way you can avoid this website drop or loss of new customer acquisition is to create a new mobile friendly website or have your old website converted in to a mobile friendly website.

New Mobile Friendly Websites Cardiff from 333 Websites

  

At 333 Websites we offer new mobile friendly websites Cardiff built on the WordPress website building platform.

These mobile friendly websites Cardiff are designed to look good and work well on mobile and tablet devices, as well as on Laptops & PC’s.

Convert old Websites in to Mobile Friendly Websites

At 333 Websites we can also convert older HTML Websites and other non mobile friendly websites in to new mobile friendly versions and give you the added bonus of access to a CMS / Content Management System with free instructional training videos to help you be more in control of your own website.
For more about our mobile friendly websites Cardiff, please get in touch or you can visit our online registration form should you wish to secure a new or converted mobile friendly website from 333 Websites for just £333 and £33 per month.

The mobile friendly websites Cardiff page was written “By Mike Armstrong”, MD of 333 Websites and Web Marketing Agency MA Consultancy.

Mobile Friendly Websites Cardiff

Mobile Friendly Websites Cardiff? 

Are you looking for a Mobile Friendly Website in Cardiff? 

 

Why do you need a mobile friendly website?

With mobile phone usage now outstripping desk top / PC usage, if your website is not a mobile friendly website it will get penalised in the Google Search Engine Page rankings.

This means that your web traffic, thus customer acquisition numbers will probably drop.

One way you can avoid this website drop or loss of new customer acquisition is to create a new mobile friendly website or have your old website converted in to a mobile friendly website.

New Mobile Friendly Websites Cardiff from 333 Websites

  

At 333 Websites they offer new mobile friendly websites Cardiff built on the WordPress website building platform.

These mobile friendly websites Cardiff are designed to look good and work well on mobile and tablet devices, as well as on Laptops & PC’s.

Convert old Websites in to Mobile Friendly Websites

At 333 Websites they can also convert older HTML Websites and other non mobile friendly websites in to new mobile friendly versions and give you the added bonus of access to a CMS / Content Management System with free instructional training videos to help you be more in control of your own website.

For more about the mobile friendly websites Cardiff, please get in touch on 07517 024979 or you can visit their online registration form via the 333websites website should you wish to secure a new or converted mobile friendly website from 333 Websites for just £333 and £33 per month.

The mobile friendly websites Cardiff page was written “By Mike Armstrong”, MD of 333 Websites and Web Marketing Agency MA Consultancy.

20 of the most influential words in marketing

Please find 20 of the most influential words in marketing:

Suddenly
Now
Announcing
Introducing
Improvement
Amazing
Sensational
Remarkable
Revolutionary
Startling
Miracle
Magic
Offer
Quick
Easy
Wanted
Challenge
Compare
Bargain
Hurry

The 20 of the most influential words in marketing page was posted “By Mike Armstrong” – The Voice of Social Media

20141110-170445.jpg

Mobile Marketing Statistics

New post on Online Marketing Hub

Here are the Latest Facts on Mobile Marketing. They Will Surprise You
by christopherjanb

We are spending 2 hours 51 minutes a day on our mobile devices. The only other media we spend more time on is TV at 4 hours and 21 minutes.

This amount of increasing attention for mobiles has some big implications for advertising and marketing budgets.

This mobile momentum is also partly driven by two technologies that have intersected that are both addictive and compulsive.

Social networks and mobile devices.

This is one of the reasons Facebook bought Instagram for future mobile advertising. Mark Zuckerberg has also stated that Facebook would continue to focus on growing its mobile advertising and with 62% of its revenue in Q2 of 2014 now coming from mobile ads, that goal is being fulfilled.

The emerging buzz about mobile marketing
Emarketer came out with a survey, not so long ago, based on the scheme of things in US market and the upcoming trends in advertising spending. What it revealed was that over the next few months we will see a massive jump in the ad spending, something the likes of which hasn’t been witnessed in over a decade. This 5% increase in ad spend hasn’t been seen since 2004.

The US market alone will witness an investment in excess of $180 billion in the ads in just one year.

It is also predicted that digital ad spend will almost match TV by 2017 and mobile will be a big chunk of that.

But as mind boggling as this figure is, what caught our interest was another piece of stat which suggests that the biggest chunk of this ad expenditure will come from mobile advertising. Here are some more facts on mobile marketing that may grab your attention.

When they compared the mobile advertising trends of 2013 with the expected trends (based on quantitive analysis), they found out that the marketeers will be spending more than 80 percent on mobile advertising as compared to the amount they was invested in 2013.
When we compare it with the traditional advertising mediums, 2015 will see mobiles accounting for 14% of the total ad spending in US, while newspapers will witness a decline to 8.6% and magazines to 7.9%. The radio ads won’t fare any better at 8.2%.
And then you have Business Insider that comes out with equally startling figures. As per their studies, between 2013 and 2018, we are going to witness a five-year compound annual growth rate of close to 50% in the mobile advertising revenue.

This massive leap in mobile advertisement spending hardly comes as a surprise to those not novices to the workings of the virtual world.

Advertisers can only be expected to broadcast their products and services in the places they find their targeted audience at. And the mobile phone realm is not just the place where they find their targeted audience, but they gain a hell of a lot of consumers who aren’t very fond of window-shopping.

Formulaic advertisement
The effect of radio and print advertisements on the end user is well documented, and so is the case with the TV advertisements. But the fact that they have been talked about enough doesn’t take anything away from their impact on the consumers, and their significance for advertising professionals. They have been reliably known to establish an instant connect with the end users and that’s precisely why they have remained the go-to mediums for companies looking to pitch its product to a massive customer base. And television commercials have been seized with a keen desire by the same brands, owing to their chief virtues that we are more than aware of.

Be it on the television at your home, the electronic hoardings out side, or the giant screens of movie halls, we are accustomed to our daily dose of TV ads. Thanks to improved quality and creativity standards, the TV ads work and work well.

Why mobile marketing?
The question is then, why suddenly this lean towards mobile marketing?

It rather is a result of the constant pursuit of better results and smaller budgets. The key here is not to overplot the ad content, but to pitch it on a medium that consumers carry with them all the time.

Sitting at a coffee joint
Watching a ridiculously insipid television soap
Killing time at office
On a bus ride
….. and so on
You can’t overstate the fact that the world is going more mobile by the hour and all marketeers are doing is keeping up. As for the mobile shopping, those tiny ads keep getting user’s attention. Unlike the brick and mortar stores, buying unneeded items is much too common on Smartphones, where all you need is a few taps on the screen.

Now, if that doesn’t make advertisers of the world smack their lips in temptation, nothing else will!

Guest Author: Lucie Kruger is an eminent Senior Content Editor and IT consultant for Mobiers Ltd, a leading mobile application development company. You can also contact her, if you are looking forward to hire mobile application developer.

The post Here are the Latest Facts on Mobile Marketing. They Will Surprise You appeared first on Jeffbullas’s Blog.

For more about this article or content marketing see:
Here are the Latest Facts on Mobile Marketing. They Will Surprise You

The Mobile Marketing Statistics from the US page was posted “By Mike Armstrong”

Mobile Marketing Facts & Stats from the US

New post on Online Marketing Hub

Here are the Latest Facts on Mobile Marketing. They Will Surprise You
by christopherjanb

We are spending 2 hours 51 minutes a day on our mobile devices. The only other media we spend more time on is TV at 4 hours and 21 minutes.

This amount of increasing attention for mobiles has some big implications for advertising and marketing budgets.

This mobile momentum is also partly driven by two technologies that have intersected that are both addictive and compulsive.

Social networks and mobile devices.

This is one of the reasons Facebook bought Instagram for future mobile advertising. Mark Zuckerberg has also stated that Facebook would continue to focus on growing its mobile advertising and with 62% of its revenue in Q2 of 2014 now coming from mobile ads, that goal is being fulfilled.

The emerging buzz about mobile marketing
Emarketer came out with a survey, not so long ago, based on the scheme of things in US market and the upcoming trends in advertising spending. What it revealed was that over the next few months we will see a massive jump in the ad spending, something the likes of which hasn’t been witnessed in over a decade. This 5% increase in ad spend hasn’t been seen since 2004.

The US market alone will witness an investment in excess of $180 billion in the ads in just one year.

It is also predicted that digital ad spend will almost match TV by 2017 and mobile will be a big chunk of that.

But as mind boggling as this figure is, what caught our interest was another piece of stat which suggests that the biggest chunk of this ad expenditure will come from mobile advertising. Here are some more facts on mobile marketing that may grab your attention.

When they compared the mobile advertising trends of 2013 with the expected trends (based on quantitive analysis), they found out that the marketeers will be spending more than 80 percent on mobile advertising as compared to the amount they was invested in 2013.
When we compare it with the traditional advertising mediums, 2015 will see mobiles accounting for 14% of the total ad spending in US, while newspapers will witness a decline to 8.6% and magazines to 7.9%. The radio ads won’t fare any better at 8.2%.
And then you have Business Insider that comes out with equally startling figures. As per their studies, between 2013 and 2018, we are going to witness a five-year compound annual growth rate of close to 50% in the mobile advertising revenue.

This massive leap in mobile advertisement spending hardly comes as a surprise to those not novices to the workings of the virtual world.

Advertisers can only be expected to broadcast their products and services in the places they find their targeted audience at. And the mobile phone realm is not just the place where they find their targeted audience, but they gain a hell of a lot of consumers who aren’t very fond of window-shopping.

Formulaic advertisement
The effect of radio and print advertisements on the end user is well documented, and so is the case with the TV advertisements. But the fact that they have been talked about enough doesn’t take anything away from their impact on the consumers, and their significance for advertising professionals. They have been reliably known to establish an instant connect with the end users and that’s precisely why they have remained the go-to mediums for companies looking to pitch its product to a massive customer base. And television commercials have been seized with a keen desire by the same brands, owing to their chief virtues that we are more than aware of.

Be it on the television at your home, the electronic hoardings out side, or the giant screens of movie halls, we are accustomed to our daily dose of TV ads. Thanks to improved quality and creativity standards, the TV ads work and work well.

Why mobile marketing?
The question is then, why suddenly this lean towards mobile marketing?

It rather is a result of the constant pursuit of better results and smaller budgets. The key here is not to overplot the ad content, but to pitch it on a medium that consumers carry with them all the time.

Sitting at a coffee joint
Watching a ridiculously insipid television soap
Killing time at office
On a bus ride
….. and so on
You can’t overstate the fact that the world is going more mobile by the hour and all marketeers are doing is keeping up. As for the mobile shopping, those tiny ads keep getting user’s attention. Unlike the brick and mortar stores, buying unneeded items is much too common on Smartphones, where all you need is a few taps on the screen.

Now, if that doesn’t make advertisers of the world smack their lips in temptation, nothing else will!

Guest Author: Lucie Kruger is an eminent Senior Content Editor and IT consultant for Mobiers Ltd, a leading mobile application development company. You can also contact her, if you are looking forward to hire mobile application developer.

The post Here are the Latest Facts on Mobile Marketing. They Will Surprise You appeared first on Jeffbullas’s Blog.

For more about this article or content marketing see:
Here are the Latest Facts on Mobile Marketing. They Will Surprise You

The Mobile Marketing Facts & Stats from the US page was posted “By Mike Armstrong”