Category: Marketing

Twitter Acquires Chat App Sphere to Boost its Communities Push

The acquisition will help Twitter build its new Communities tools with more compelling, engaging chat options.

Facebook Outlines Coming Ad Measurement and Targeting Changes to Offset ATT Impacts

Facebook continues to add new options to help advertisers maximize ad performance, in-line with Apple's data privacy changes.

TikTok Shares New Insights into Why People Use the App, and How it Celebrates Authenticity

What sets TikTok apart from other social apps This new study may provide some insight.

Facebook Will Reportedly Reveal a Metaverse-Inspired Corporate Name Change Next Week

A new name for Facebook? That's what's reportedly on the cards as it looks towards the next big shift.

YouTube Adds Auto-Chapters as a Search Element, the Next Stage of its Chapters Push

If you haven't checked your YouTube video chapters, it may be time to give them a look.

Facebook Adds New Penalties for Group Members Who Repeatedly Violate Platform Rules

The updated rules will institute more limits on users who regularly push the limits of platform rules with their posts.

Facebook Adds New Features to Messenger for Halloween, New Prompts to Promote Word Effects

The new, interactive options could provide another talking point for your Messenger chats.

Pinterest Announces New Features at its Creators’ Festival, Including a ‘Watch’ Tab, ‘Takes’ and More

Pinterest has announced a range of new features and updates as part of its annual Creators' Festival event.

Google Adds New Snapchat Integration into its Latest Pixel Phones

Snapchat is solidifying its bonds with both Apple and Google as it eyes the next stage of AR development.

Instagram Tests Longer Videos in Stories, New Stories-to-Reels Links, as Part of Broader Video Integration

Instagram continues to move away from its photo-sharing app roots, with more changes to consolidate its video options.

Facebook Takes the Next Steps with its Novi Cryptocurrency Project

Facebook continues to push ahead with its cryptocurrency project, which could still yield significant results.

TikTok Launches its Inaugural ‘Discover List’ to Highlight Top Influencers in the App

The Discover List highlights some of the top creators in the app, highlighting key creation trends.

Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week

The update will help social media managers centralize their workflow, and maintain their various platform presences.

Instagram Adds Collaboration Options for Feed Posts and Reels, New Music Engagement Features

Instagram's looking to encourage more collaboration, while it's also looking to make music a bigger focus.

Snapchat Launches New AR Content Studio to Help Brands Develop Innovative AR Campaigns

The new AR studio will help brands create cutting-edge AR campaigns, which could become a much bigger consideration in the near future.

Instagram Adds New Data Analytics to Provide More Performance Insight for Marketers

Instagram's added some more detail to its Insights element, providing more ways for marketers to optimize their content approach.

YouTube Launches New Live Shopping Events, New Updates for CTV Campaigns

Live shopping is set to be a big trend in 2022, and YouTube's taking its next steps towards broadening its eCommerce offerings.

Facebook Adds new ‘Quick Access’ Links for Your Most Viewed Pages and Profiles

The new option will make it a little easier to get to those Facebook Pages and profiles that you regularly check in on.

26 Predictions for Social Media Marketing in 2022

What's coming next for social media marketing? Here are some of the key trends that we see taking shape.

Twitter Announces New #TwitterPrism Initiative to Maximize Inclusion within Advertising

The new program aims to help brands incorporate more diverse representation into their marketing efforts.

Twitter Shares New Insights into Holiday Tweet Trends and Key Planning Points [Infographic]

The insights provide some key pointers for your seasonal planning, and where tweet activity increases in the period.

TikTok Shares New Insights into ‘Community Commerce’ and How Social Platforms Influence Purchase Decisions

TikTok's latest report shares valuable insight into the rise of social platforms as a product discovery tool.

Facebook Plans to Hire 10,000 New Staff to Work on the Metaverse

Facebook's basing its Metaverse team in Europe, which could be a measure to help it improve relations with EU regulators.

Facebook Shares Halloween Trends and Tips from Facebook Marketplace [Infographic]

What's trending for Halloween this year? Here's a look at what's selling on Facebook Marketplace.

Pinterest Shares New Insights into Emerging Travel Trends as People Look Beyond the Pandemic

Travel searches are on the rise among Pinners, which could present significant new opportunities for marketers.