Category: Marketing

6 Ideas to Make the Most of Your Instagram Bio

6 Ideas to Make the Most of Your Instagram Bio

When you want to make an impression on people, you no doubt do things to enhance your personality. You wear the clothes that suit you best or if you’re a business, show off the best of your packaging and messaging.

Most social media bios – including Instagram – function as your digital personality. It’s an extension of what people expect in real life, whether the impression they get is accurate or not. And it’s where people instinctively go when trying to understand you (or your brand).  Your Instagram bio is the information section of your account, and it's the first impression visitors to your profile page have of you.

6 Ideas to Make the Most of Your Instagram Bio

Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your value to your audience. In this article, we’ll share some ideas for making the most of your Instagram bio and examples of some of our favorites.

What is an Instagram Bio?

An Instagram bio is the section at the very top of every Instagram profile that displays:

  • Profile picture
  • Username
  • Display name
  • 150-character limit description
  • Business category
  • Contact info
  • Link
  • Instagram Shop
  • Instagram Story highlights

Your bio is the first point of contact and should reflect your brand and personality as much as possible. A good bio encourages action from the visitor (‘Shop Now’, ‘Subscribe’, ‘Contact Us’) or gets them invested enough to engage with the content you offer.

What should you consider when creating your Instagram bio?

When thinking through which of these features to include in your bio, consider the following:

  • What is your brand voice and tone?
  • What is your brand’s personality?
  • What do you offer that other brands or accounts don’t?
  • What is your unique selling point?
  • What actions do you want people to take after they visit your profile?

6 ideas for your Instagram bio

There are different ways to approach your Instagram bio. Here’s a breakdown of how you can set yours up using examples from existing accounts.

Keeping it simple

Many people choose to keep their bios as simple as possible. Some just outright state what they are like So It Goes magazine with no other information.

6 Ideas to Make the Most of Your Instagram Bio

Others use a simple tagline, as we at Buffer and the folks at NASA do.

And some accounts like Kinfolk just have their link-in-bio and business category up and leave the rest of their information blank. (P.S. This is only likely to work if your target audience doesn’t require much information from Instagram as a channel of communication).

6 Ideas to Make the Most of Your Instagram Bio

Provide all necessary information upfront

Some bios just go straight to the point with the information new followers might be looking for. It can even save them a Google search if the way they would typically find out the information in your bio is by clicking through several pages.

Getaway House details all the places you can find its rental cabins, saving you a fruitless click to their website.

6 Ideas to Make the Most of Your Instagram Bio

Newspaper Club states several offerings for its audience – print your own newspaper, get it delivered anywhere in the world, and get free samples.

6 Ideas to Make the Most of Your Instagram Bio

Ting’s Chips tells you right away where you can find its products.

6 Ideas to Make the Most of Your Instagram Bio

Get creative

You can choose the route of the Quirky™ Instagram bio by using alternative imagery. This tactic depends on your brand personality – not many people expect “cute and fun” from their logistics company.

Chubby Home uses emojis that match its cute and friendly brand personality.

6 Ideas to Make the Most of Your Instagram Bio

Visceral Home uses alternative fonts to grab attention. But keep in mind that fonts outside what you normally get on Instagram may not be very accessible as screen readers may be unable to pick them up.

6 Ideas to Make the Most of Your Instagram Bio

Encourage an action

If you want to get people to do something immediately, your Instagram bio is just the place to tell them.

The Cosmic Latte asks visitors to sign up for their newsletter.

6 Ideas to Make the Most of Your Instagram Bio

Byredo says to “shop online and in-stores.”

6 Ideas to Make the Most of Your Instagram Bio

SoCo Tahini tells its audience to use tag them using the hashtag #socotahini when they cook with the product.

6 Ideas to Make the Most of Your Instagram Bio

Offer a deal

Make the sale right off the bat by offering deals to visitors – after all, they’re potential customers.

Wild One offers several deals to visitors, from a discount on shopping a specific product to free shipping on orders over a certain amount.

6 Ideas to Make the Most of Your Instagram Bio

Free Mvmt Shop offers unlimited access in your first week of use for $25.

6 Ideas to Make the Most of Your Instagram Bio

Build authority

Some potential customers need a little more convincing than others, so calm their worries with the reasons they should trust your brand.

Kola Goodies does this by mentioning publications they’ve been featured in like Forbes and Bon Appetit. For anyone wondering if they should try a new food brand, this can make them more confident.

6 Ideas to Make the Most of Your Instagram Bio

Chamberlain Coffee uses this strategy by highlighting its connection to popular founder Emma Chamberlain.

6 Ideas to Make the Most of Your Instagram Bio

Tips to make the most of your Instagram Bio

If you’re looking for more ways to optimize your Instagram bio, here are some of our top recommendations:

  1. Get specific: Use the 150-word space to share your brand hook, highlight new products/releases, highlight partner accounts, or share a hashtag that users can adopt.
  2. Maximize your “link in bio”: You might have seen captions or Reels saying to “click the link in bio” for some extra information or access to new content. Your Instagram link in bio is the optimal opportunity to direct users to your owned content. Many people choose to use a landing page to hold several links, and lucky for you, you can make one right in Buffer, called a Start Page.
  3. Fill out ALL the (relevant) details: Instagram allows you to include a lot of information before users even scroll down to the rest of your page. Take advantage of the available tools by including Contact buttons, letting users Shop from you right in your account, or creating Instagram Story highlights.
  4. Add a CTA to encourage action: If you want visitors to take a specific action the first time they visit your page, tell them in your Instagram bio. ‘Click the link in bio to do x’, ‘send us a message’, ‘use the hashtag #xyz’ – these are some of your options.
  5. Use a relevant profile picture: Whether it’s your logo, a recognizable face or a campaign image, you must fill in the profile picture space with something that fits your brand.

Change up your bio from time to time

You and your business will evolve – and your social media bios should evolve in tandem. Instagram bios don’t need to be static – you can edit them to your heart’s content, so take advantage of the freedom to highlight any new projects or releases or start a new campaign.

Beyond optimizing your account, you might also be focused on growth, whether of your followers or overall metrics. Take the chance to start scheduling your Instagram posts through Buffer and build the organic momentum that will take your Instagram page from “meh” to “must-follow.”

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Ask Buffer: How Can You Batch Content for Social Media?

Ask Buffer: How Can You Batch Content for Social Media?

Question: I have a lot of great ideas, but I find that I don’t have enough time to make all of them come to life. What do you recommend?

Creating content can be fun, especially when you have many ideas to work on, but it’s also super time-consuming. There are many workarounds to this, from content repurposing and cross-posting to content batching – the highlight of today’s article.

Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.

What is content batching?

With this strategy, you make content in batches to use for over a long time period. For example, instead of creating a new graphic every time a post is ready to go live, you work on several images several weeks in advance.

Content batching is a productivity and planning technique that can help you improve the creation process for you and your business.

Benefits of content batching

The main goal of content batching is to help you stay ahead of the curve so you can focus your energy on other areas of your business. It also helps you:

  • Save time and energy
  • Feel free to take time off whenever you need to because you always have content ready to go
  • Create a cohesive structure for content publishing. Having content on hand means you have what you need for specific dates/times but can also move around posts if something more time-specific occurs, like a breaking news story or surprise industry update.
  • Boost productivity and consistency while reducing procrastination

For anyone looking to be more consistent with publishing content, creating content in batches is a great way to do all the hard work in one go, so you have multiple options for future use.

Understand your content pillars

Content pillars are the themes or topics used to guide what you post for your brand. A baby clothes brand will post baby and parent-related content, and a logistics company will post transportation and (e)commerce content.

Some ways to identify content pillars include:

  • Brand values. If your brand has specific values that can translate into content, these could influence your pillars.
  • Audience interests. What have your customers repeatedly come back to?
  • Analytics. What has historically been very effective regarding content for your brand? Is it a particular topic or content format?

An example of a brand that knows its content pillars is Ello Products, which sells reusable food and liquid storage products. Across its social media, the brand publishes content that tends to be centered around these things: sustainability, meal prepping, and customer-driven campaigns.


Who says summer is over? Take your tastebuds to the beach with this Strawberry Paloma recipe ⛱🌊 #drinkrecipe #recipe #drinkideas #cocktail #cocktailidea

♬ original sound – evie

Outlining your pillars keeps your evergreen content cohesive so audiences know what to expect outside of time-bound content. You can discover what content pillars will resonate with your audience through a mix of competitor and audience research, as well as experimentation with different options.

Experimenting is particularly important because the results from your analytics can help you better determine what your audience connects with and what you should leave behind. Bonus tip: if you use Buffer to schedule content, you can easily track your analytics within your account!

Callout: Check out these articles for more advice on understanding and applying your analytics: 1 and 2.

Set aside time for brainstorming and planning

For content batching to be effective, you must plan ahead of time. The ideal outcome of batching is to help you be productive while reducing procrastination, which means you must put in a lot of initial effort for the eventual outcome.

If you’re looking for ideas for content to create, here are some of our suggestions.

  • Brand pillars
  • Holidays – just pick what fits your brand and create your content ahead of time:
  • User-generated content – can function as a consistent flywheel of batched content while also improving your community engagement.
  • Blog content
  • Company updates and campaigns

Callout: Check out this and this article for more content ideas.

Case Study: The Cosmic Latte

The Cosmic Latte is an account that provides its audience with content meant to educate and entertain about astrology. When visiting their account, their audience can expect to see content around relevant topics like horoscopes or customer testimonials.

link in bio to sign up for emails 💌Sunday's Cancer moon, I'm taking a bath, saging my space, and spending a cozy evening alone ☁️💧#moontransits #moonsigns #cancermoon #piscesmoon #taurusmoon #astrologyforecasts #astrologytransits #astrologyfyp #spiritualitytiktok #astrologytiktok

♬ original sound – thecosmiclatte

This is a great example because, with astrology-focused content, you can plan farther ahead. After all, the information is based on predictions that can be interpreted for different audiences. As long as the creator keeps track of what’s up next, whether that’s Virgo season or a full moon, they can stay ahead of the curve and plan content accordingly.

Callout: You can use Buffer’s Drafts feature to put down your ideas as they come and expand on them when you’re ready. This way, you don’t spend too much time brainstorming and can dedicate time to the creation process.

Batch create the copy and visuals for all your content in one sitting

This is the bulk of the work of batch-creating content for social media, and it relies on proper organization with a content calendar or similar tracking system. At Buffer, we use Notion to keep track of what projects we’re working on, so we always know when a piece of content is meant to be published and can create it ahead of time. This method works for us because we have a clear view of everything we need to get out but can also move things around if we need to.

A great way to avoid spending hours in a day creating content is to set aside specific hours in a day or days in a week to work on specific parts of your content that you can do at once. For example, you might spend a few hours on a Monday creating the visual content for your brand, whether that’s product photography or creating images in Canva or Photoshop. Then you can dedicate a Tuesday to drafting the copy that goes along with your imagery and so on.

Schedule your content

The final piece of the puzzle that makes content batching so effective: scheduling.

If you’re worried that scheduling ahead of time affects the performance of your posts, fear not! We’ve answered that question, but the short answer is that it doesn’t. If anything, it helps you stay consistent with scheduling so you never have to worry about forgetting to post.

And of course, you should use Buffer to schedule your batch-created content – get started here.

Use content batching as a way to avoid burnout – not exacerbate it

In other words, don’t put pressure on yourself to post on social media, batched content or not. Life happens, and part of avoiding burnout is understanding that some days, you just won’t be able to get anything up, and that’s okay.

Instead of doing hours' worth of work, bake content batching into your weekly process so you do smaller amounts with the same effect of having content ready ahead of time.

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