Category: Marketing Advice

SMT Expert Series: Matt Navarra Discusses the Latest Trends, and Where Things are Headed

In an exclusive interview, social media expert Matt Navarra provides his insights on some of the latest trends.

https://www.socialmediatoday.com/news/smt-expert-series-matt-navarra-discusses-the-latest-trends-and-where-thin/604256/

Pro Tips: Instagram Shares Insights into How to Maximize Your On-Platform Promotion Efforts

What's working on Instagram now? We spoke to the platform's Product Marketing Lead for Small Businesses to find out.

https://www.socialmediatoday.com/news/pro-tips-instagram-shares-insights-into-how-to-maximize-your-on-platform-p/604252/

9 Essential Marketing Channels Small Businesses Should Invest In [Infographic]

A quick overview of some essential marketing channels to consider in your strategy.

https://www.socialmediatoday.com/news/9-essential-marketing-channels-small-businesses-should-invest-in-infograph/604250/

Key Tips for Maximizing Your Instagram Presence [Infographic]

If you want to build your Instagram audiences, you need to start with the basics.

https://www.socialmediatoday.com/news/key-tips-for-maximizing-your-instagram-presence-infographic/604249/

The Power of Employee Advocacy, and How to Establish Your EA Program [Infographic]

An effective employee advocacy program can have a range of benefits – check out this graphic.

https://www.socialmediatoday.com/news/the-power-of-employee-advocacy-and-how-to-establish-your-ea-program-infog/604246/

Snapchat Launches New Ad Campaign to Maximize its Growth Momentum

The new ad campaign will run in various major cities and regions.

https://www.socialmediatoday.com/news/snapchat-launches-new-ad-campaign-to-maximize-its-growth-momentum/604194/

Pinterest Loses 24 Million Users as Lockdowns Ease and Physical Stores Re-Open Around the World

The numbers show a significant decline in users, though underlying ad performance remains solid.

https://www.socialmediatoday.com/news/pinterest-loses-24-million-users-as-lockdowns-ease-and-physical-stores-re-o/604192/

Snapchat Shares New Insights into How Friends Connect in the App [Infographic]

The report coincides with International Friendship Day, which is being celebrated this week.

https://www.socialmediatoday.com/news/snapchat-shares-new-insights-into-how-friends-connect-in-the-app-infograph/604185/

Twitter Adds New Spaces Sharing Options, New Search Tools to Improve Spaces Discovery

The new options will be important as Twitter moves to put more emphasis on its audio social option.

https://www.socialmediatoday.com/news/twitter-adds-new-spaces-sharing-options-new-search-tools-to-improve-spaces/604182/

LinkedIn Publishes New Guide to Effective Brand Building Strategies

The guide provides insights into how to maximize both long-term branding and short-term sales goals.

https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-to-effective-brand-building-strategies/604179/

LinkedIn Publishes New Guide on Effective Brand Building Strategies

The guide provides insights into how to maximize both long-term branding and short-term sales goals.

https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-on-effective-brand-building-strategies/604179/

TikTok Launches New ‘Re:Make’ Campaign to Pay Tribute to Classic Ads

The campaign will showcase how brands can make best use of the platform and community for their campaigns.

https://www.socialmediatoday.com/news/tiktok-launches-new-remake-campaign-to-pay-tribute-to-classic-ads/604177/

Snapchat Launches New ‘Campaign Lab’ to Help Guide Marketers on Best Snap Ads Approaches

The new experiment tracking and creation tool will help refine your Snap ads focus.

https://www.socialmediatoday.com/news/snapchat-launches-new-campaign-lab-to-help-guide-marketers-on-best-snap-a/604171/

Pro Tips: Pinterest Provides Insights into How to Maximize Your Pin Strategy in 2021

Looking to maximize your Pin marketing efforts? Check out these tips, direct from Pinterest's business growth team.

https://www.socialmediatoday.com/news/pro-tips-pinterest-provides-insights-into-how-to-maximize-your-pin-strateg/603951/

Reddit Launches New Holiday Guide to Assist in Campaign Planning

The new guide includes a range of key insights to assist in holiday campaign planning.

https://www.socialmediatoday.com/news/reddit-launches-new-holiday-guide-to-assist-in-campaign-planning/604110/

YouTube Adds in Live-Stream Trailers and Live Polls as it Builds its New Streaming Commerce Options

The new tools are part of YouTube's renewed focus on live-streams as an eCommerce option.

https://www.socialmediatoday.com/news/youtube-adds-in-live-stream-trailers-and-live-polls-as-it-builds-its-new-st/604109/

Facebook Posts Strong Revenue Result, But Daily Active Usage is Stalling in Key Markets

The numbers show that Facebook continues to go from strength to strength, but its daily active usage numbers are slowing in some markets,

https://www.socialmediatoday.com/news/facebook-posts-strong-revenue-result-but-daily-active-usage-is-stalling-in/604105/

Facebook Launches ‘Campaign Ideas Generator’ to Help Businesses with their Promotional Efforts

The new resource website aims to help guide your Facebook and Instagram campaign approach via a range of tools and prompts.

https://www.socialmediatoday.com/news/facebook-launches-campaign-ideas-generator-to-help-businesses-with-their/604101/

Snapchat Launches ‘My Places’ to Highlight Local Businesses of Interest Within the Snap Map

The new display aims to help users find new places to go, and where to meet up with friends.

https://www.socialmediatoday.com/news/snapchat-launches-my-places-to-highlight-local-businesses-of-interest-wit/604093/

Twitter Takes Next Steps into eCommerce with test of Shopping Module on Business Profiles

The new Shop module is being tested with a selection of businesses in the US.

https://www.socialmediatoday.com/news/twitter-takes-next-steps-into-ecommerce-with-test-of-shopping-module-on-bus/604089/

LinkedIn Posts Record Full-Year Revenue Result, Continues to See Strong Growth in Active Sessions

The platform has surpassed $10 billion in revenue for the first time, up 27% year over year. 

https://www.socialmediatoday.com/news/linkedin-posts-record-full-year-revenue-result-continues-to-see-strong-gro/604020/

WhatsApp Provides New Archive Options to Permanently Hide Noisy Group Chats

The update will ensure that you don't keep getting notifications from archived chats.

https://www.socialmediatoday.com/news/whatsapp-provides-new-archive-options-to-permanently-hide-noisy-group-chats/604016/

Twitter Tests New Notifications for Locked or Suspended Accounts

The new notifications aim to provide more transparency in Twitter's enforcement process.

https://www.socialmediatoday.com/news/twitter-tests-new-notifications-for-locked-or-suspended-accounts/604013/

TikTok Adds New Live-Stream Moderation Tools as it Eyes the Next Stage of Live-Stream Shopping

The new tools will provide more capacity to manage your live-stream broadcasts in the app.

https://www.socialmediatoday.com/news/tiktok-adds-new-live-stream-moderation-tools-as-it-eyes-the-next-stage-of-l/604012/