Category: Hootsuite

5 Insights to Boost Your Brand’s Social Presence in 2021 and Beyond

It’s been a whirlwind of a year and anticipating what lies ahead is no easier to navigate. Our friends at Hootsuite launched their 5th annual Social Trends report illuminating the top trends set to shape brands in 2021 and how to adapt and thrive. You can download the full report here, but here’s a peek at some of the high-level insights backed by the brightest minds in marketing and data.

A shift to short-term ROI

This year saw a rush to deliver a short-term return on investment (ROI) to recoup lost sales from the upheaval of the pandemic. In fact, 73 percent of all marketers ranked “increased acquisition of new customers” as their top outcome for social in 2021, compared to only 46% last year, marking a 58 percent year-over-year increase. This has led to a very transaction-focused year.

But transactions alone don’t create memorable brands or long-term growth.

That’s why you need to innovate to win long-term loyalty and engagement. How? By bringing back the fun to the buying process, making shopping more social and using social as a way to connect with customers, foster loyalty, and prevent disjointed experiences.


Finding your place in social conversations


The uptick in social media use in 2020 translated into numerous opportunities for brands. Unfortunately, many faltered by jumping in too soon instead of taking crucial time to listen to their audiences. The reality is, many people want to engage with each other, not brands. Those that let their audiences guide them were able to find spaces where they could fit into the conversation in a meaningful and authentic way. 



Brands who will find success in 2021 are not necessarily the ones leading the conversation, but rather finding creative avenues to fit into it and break through the walls of indifference.

To join the conversation instead of just interrupting, lean into user-generated content (UGC) in lieu of costly content production, bolster social listening to find where you fit, and pick your time and place for engagement and participation. 



The tipping point for baby boomers

Baby boomers are spending even more time on social platforms now as a result of the pandemic, yet marketers still overlook and under-represent this lucrative group in favor of targeting younger demographics.

Why? For one, we have a tendency to fall prey to the irresistible chase of newness—rather than pursuing effectiveness. To capitalize on boomers’ growing tech enthusiasm, look to smart segmentation and thoughtful representation. That’s how savvy brands like yours will leapfrog over companies still stereotyping. 




Tying engagement data to identity

Social media isn’t simply about racking up likes, those are just a means to an end. You want to make sure your social efforts drive real results for your business. To do it, move beyond reactions and dig deeper to see how social data can help you understand your customers better.

Linking social media engagement to identity is more critical than ever for marketers. After so many traditional approaches fell by the wayside, it’s become the strongest bridge between brands and customers. To achieve this, look to establish a solid UTM framework for both paid and organic ads and integrate your data into your CRMs. This will ensure greater visibility into customer touchpoints and untapped opportunities.

Success will boil down to taking steps — big or small — to gather key insights from quantifiable data. Be sure to map these back to your broader marketing objectives to avoid getting lost in a pit of attribution or stuck measuring social in a silo.

Becoming a purpose-driven brand

While 2020 wasn’t the beginning of the shift towards purpose-driven marketing, it kicked things into high gear.

Now 53 percent of people say they want brands to proactively make the world a better place.

Becoming a purpose-driven brand isn’t something you can fake or simply mimic on social media. You can’t tick a box and be done. Brands must be cognizant of what is going on in the world and take into consideration the conversations already unfolding. If you’re going to take a stance, make sure your actions back it up.

In 2021, the strongest brands will balance the twin demands of building a better business and better world. This strategy must start in your boardroom and should use social listening to learn and gain intelligence.

Download the report

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The post 5 Insights to Boost Your Brand’s Social Presence in 2021 and Beyond appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/12/5-insights-to-boost-your-brands-social-presence-in-2021-and-beyond/

Using Data to Make the Most of Social Media Conversations in an Uncertain Time

“What is my role? is the one question that every brand should ask before they make their next social movement.”

Henk Campher, VP of Corporate Marketing at Hootsuite, is passionate about connection. Henk heads Hootsuite’s global marketing strategy, with the goal of driving brand awareness and market leadership. He is fairly fresh to the role, and he brings 20 years of experience storytelling for some of the most reputable brands around the world, crafting compelling stories that change behavior. Brand awareness and leadership part and parcel to a brand’s integrity, and there are plenty of examples of the method perfected.

During #SMWONE, he discussed how we might reimagine the use of social media in an uncertain world.

Here are the primary insights and takeaways:

  • By year’s end, half of the world will be online
  • Two-thirds of consumers identify as ‘beleif-driven’
  • Social media isn’t just using a megaphone, it’s 1-on-1 conversations

For individuals, a smaller circle often means economic survival. It’s tightknit efforts with like-minded family and friends all combining their work to contribute toward a greater good. For business, an ever-widening circle of customers means economic survival. So how can these two groups coexist in a natural, unforced, and symbiotic way? Social media.

It’s an overused saying, but it is still the truth: We’re more connected now than ever. By the end of 2020, we’ll find half of the entire world on social media—this is more than just a moment, this is the new normal.

As brands seek to join the social media conversation, they must remain true to their audience and true to themselves by asking What is my role? Like State Farm, are they a good neighbor? Or are they more like Gym Shark and a daily coach? Perhaps a cheeky friend to grab a beer with, like Burger King? Before all else, establishing a brand’s role in the conversation keeps it flowing smoothly. If you want to enter the larger conversation, you must do it authentically.

Getting involved in the bigger conversations

The real talk is happening on social media, in public forums and in DMs. Having a voice in that conversation powerful for a brand. It’s a matter of being aware that the conversation is happening, realizing what matters to customers, and staying in the moment. A fine-tuned brand identity will create the blueprint for exactly how and when to comment on any given situation—if at all.

Creating experiences to remember

Maya Angelou said it best: people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Social media engagement is an opportunity to create a memory of a shared experience that will resonate. There’s a growing sentiment that consumers want to hear from people just like them. A modern brand might add in communication from fellow buyers or even employees. One on one private chats lend to the overall emotional experience of being connected, and “emotion impacts loyalty more than anything else,” Henk adds.

Going deeper with data

Henk advises against being “like the awful guy at the party who only talks about himself” as a brand. Social media is a tool for connection that goes both ways. The best communicators are good listeners. Advanced analytics, like those offered by Hootsuite, make brands smarter and faster than their competition who isn’t listening. Through social listening, you can ask the important questions: How well is this brand loved? What are competitors talking about? Is our customer happy? This emotional data deepen efforts to foster authentic and valuable communications.

Henk mentions Bimbo as an example of a successful social listening stand out. In the U.S, Bimbo launched a special edition of its Gansito in a red velvet flavor. Bimbo had never considered doing something similar in Mexico, as the much-loved cake had not changed its original recipe since its creation in 1957. Word had got out in Mexico that the U.S had a special edition of the Gansito and the Mexican consumers were furious that the product wasn’t available locally. ‘Gansito Red Velvet’ became a viral trending topic across the whole of Mexico.

Bimbo brought the limited edition product to Mexico and experienced immediate double-digit percentage sales increases. Listening is a powerful tool.

Beginning a conversation with open ears and a strong sense of brand creates an environment conducive to authentic dialogue. Analyzing communications develops messaging even further. Social media is a powerful tool for growth and research, but at its heart, it’s still a means for connection.

There’s still time to register for #SMWONE at smwone.com. Save 20% throughout the rest of the month!

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The post Using Data to Make the Most of Social Media Conversations in an Uncertain Time appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/05/using-data-to-make-the-most-of-social-media-conversations-in-an-uncertain-time/

Social Media Report

A little trust, a little love, and a lot of convenience…

From digital detoxing and data security to the demand for fast and personalized experiences, new forces are changing the rules of customer engagement. 

But amid all these changes, there are timeless customer needs that won’t be changing anytime soon. 

In this ebook, you’ll discover three keys to customer engagement that you can use to build a lasting marketing strategy.

What You’ll Learn

  • What today’s customers expect from your brand on social
  • The 3 C’s of customer engagement
  • How real brands are putting these principles into practice

See Report Below…

Rest of the 2020 Social Media Report Slides.

For more Facebook News, or Social Media please click the links.

Please also see our The Voice of Social Media Blog & Entrepreneur Zone Blog

Business News and Sports News from Mike Armstrong – For other Business Advice & News see http://mikearmstrong.me & http://mikearmstrong.me/news/

PODCAST: How to Massively Scale Your Business through Customer-Centricity with Penny Wilson, Chief Marketing Officer at Hootsuite

This week’s episode of Social Media Week’s Leads2Scale podcast features Penny Wilson, Chief Marketing Officer at Hootsuite.

As CMO, Penny leads Hootsuite’s global marketing strategy, driving market leadership, awareness and demand generation.

During the conversation, Penny discussed:

  • How can neuroscience be used to develop marketing content in various communications
  • Why Hootsuite is so obsessed with being customer and community-centric in their approach
  • And how she sees the social media market evolving over the next few years

Listen to the full episode below:

Subscribe to Leads2Scale on Anchor, Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Castbox, Overcast, or Stitcher.

If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at leads2scale@socialmediaweek.org.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

WATCH THE SMWLDN 2019 PROMO

The post PODCAST: How to Massively Scale Your Business through Customer-Centricity with Penny Wilson, Chief Marketing Officer at Hootsuite appeared first on Social Media Week.

http://socialmediaweek.org/blog/2019/09/how-to-massively-scale-your-business-through-customer-centricity-with-penny-wilson-chief-marketing-officer-at-hootsuite/

Marketing News – Social Media / Hootsuite & Twitter

   

Marketing News | Social Media News – taken from the Monthly Customer Newsletter from Hootsuite

Emoji Support

Time to celebrate! You can now see emojis in the Hootsuite dashboard. 

Pro tip: if you use a Mac computer, just press Control + Command + Spacebar to add emojis to your messages.

Publish your next message with Emojis…

  

Longer Twitter Direct Messages

Twitter has introduced Longer Direct Messages.

Sometimes 140 characters just doesn’t cut it, especially for businesses communicating with customers privately. 

Twitter has therefore increased the Direct Message character limit from 140 to a whopping 10,000! 

Problem solved.
Direct message your customers now!

Quote tweets

Twitter has updated its Quote Tweets function..

Twitter’s recent update to its “Quote Tweet” feature lets you embed Tweets, so you have more room to add your own commentary while keeping the content of the original message.


Quote a tweet and add your two cents!

All of these new Hootsuite and/or Twitter features are available today in the Hootsuite dashboard. 

To l​earn more about ​Hootsuite’s ​​social media ​​tips & tricks, visit their Blog.
Visit them at Hootsuite Website & Blog

The Marketing News – Social Media, Hootsuite & Twitter post was written “By Mike Armstrong” from MA Consultancy Marketing Agency | WelshBiz Marketing | 333 Websites Online

Twitter Training Wales including Buffer & Hootsuite Training

For Twitter Training Wales or other Social Media Training Wales please see all of the Half day or Full day Training Courses available on MA Consultancy’s Eventbrite page including Twitter Training in Wales, via the link.

You can book the Twitter or other Social Media training courses online or you can book by phone or email where we can send an invoice for payment via bank transfer;

07517 024979 | maconsultancy1@gmail.com

As well as these off the shelf Social Media training courses we can also provide tailored Social Media Training Courses to your exact requirements and specifications should this be required.

The Twitter Training Wales including Buffer & Hootsuite Training page was posted “By Mike Armstrong”

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Hootsuite & Buffer Training Wales – Social Media Training

MA Consultancy offers Social Media Training South Wales Services to Welsh Businesses in Wales including all of the following Twitterp Services plus Hootsuite & Buffer Training:

  • Twitter Account Set Up Training, Buffer Account Set Up Training, Hootsuite Set Up Training
  • Twitter Networking Training
  • Targeted Marketing on Twitter
  • How to Get more Followers
  • Twitter Strategy
  • Using Twitter on the I-Phone
  • Using Twitter online
  • Using Hootsuite | Hootsuite Training
  • Using Tweet Deck for managing multiple account
  • Retweet Training
  • How and why to Buffer | Buffer Training

What to do if you required Twitter Training Wales

If you are a Welsh Business in Wales and you are looking for any of the above Twitter Training South Wales services please email: maconsultancy1@gmail.com or call: 07517 024979

Hootsuite & Buffer Training Wales page posted “By Mike Armstrong”

Hootsuite & Buffer Training

MA Consultancy offers Twitter Training South Wales Services to Welsh Businesses in Wales including all of the following Twitter Services plus Hootsuite & Buffer Training:

  • Twitter Account Set Up Training
  • Twitter Networking Training
  • Targeted Marketing on Twitter
  • How to Get more Followers
  • Twitter Strategy
  • Using Twitter on the I-Phone
  • Using Twitter online
  • Using Hootsuite | Hootsuite Training
  • Using Tweet Deck for managing multiple account
  • Retweet Training
  • How and why to Buffer | Buffer Training

What to do if you required Twitter Training Wales

If you are a Welsh Business in Wales and you are looking for any of the above Twitter Training South Wales services please email: maconsultancy1@gmail.com or call: 07517 024979

Hootsuite & Buffer Training page posted “By Mike Armstrong”