Category: Facebook Advice

8 of the best Facebook tricks and tools you should know

(Picture: AFP/Getty)If you thought WhatsApp was the maker of our lives, it’s nothing compared to Facebook. The social giant has dominated the way we communicate, find out information and organise our lives since 2007. Oh yeah, and there’s the small fact it actually owns WhatsApp anyway… Even if it makes us depressed, it has a place in…

http://metro.co.uk/2016/04/12/8-of-the-best-facebook-tricks-and-tools-you-should-know-5801453/

Marketing Advice about Hashtags….


Recent post on Online Marketing Hub:

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr 

by christopherjanb 

Posted by AnnSmarty This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to their community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms. This article shows how different social media sites make use of hashtags. Most importantly, it shares some insight into how you can make the most effective use of hashtags for your brand.

Twitter

Twitter hashtags don’t support special characters like +, !, $, %, -, ^, &, *, etc. They do support letters, numbers and _ (underscore). There are no hashtag limits (length, number) as long as you keep your message within 140 characters (which is already limiting in itself). TipWhile Twitter hashtags are reported to increase engagement, the most efficient way to use them is through hosting and participating in Twitter chats. Here’s a detailed tutorial on hosting a Twitter chat. TipEvent hashtags (conferences, festivals, etc.) also work very well on Twitter. You don’t need to actually be in an event to network with people through the official hashtag. Event organisers usually market the official hashtag very well, which means additional exposure for you if you use it. Twitter search results are ranked by most popular. You can switch to “All” results, which are filtered by date. See image for Twitter search results.

Useful Twitter Hashtag Tools: Hashtagify tracks trending hashtags and shows “related” hashtags for any base terms you provide. TwChat lets you discover, participate in, and easily host Twitter chats. It’s also a useful tool for monitoring and archiving any hashtag streams.

Instagram

Like Twitter, Instagram hashtags don’t support special characters like +, !, $, %, -, ^, &, *, etc. They do support numbers and _. You can add up to 30 hashtags to a single photo. You can even tag your photo after publishing it. Simply list your hashtags in the comments. (Note that you can only do this for your own uploads.) Instagram hashtags increase your following dramatically, especially if you use hot and trending hashtags. TipThe best use of hashtags on Instagram is to participate in hashtag games like #tbt and #MondayBlues. Both can make your Instagram posting very consistent (e.g., you have a theme for every day of the week) and increase your following and interactions.) In my experience, people are very willing to click these specific hashtags to see the photos of other participants. TipLocation-based hashtags also work very well for Instagram. I use both abbreviated and full location names (#la and #losangeles, for instance). Instagram search results are sorted by “most recent”. Use Websta to track hot hashtags on Instagram.

Google Plus

The only official rule for Google Plus hashtag character support is “no spaces”. However, you may have trouble using any characters (which are not letters, numbers or underscore) because Google Plus will attempt to drop them from the linked part of the hashtag. There’s no way to make a hashtag with numbers only (e.g., #2015). Google Plus has perceived hashtags differently from the very start. Instead of letting users organize and monitor their conversations, Google Plus hashtags allow for greater exploration of the platform, by Google and users. This explains why Google Plus updates are auto-hashtagged, meaning that they are added automatically by Google when the topic is clearly discerned. There are no known limits to the number of hashtags you can add to Google Plus posts. TipGoogle Plus hashtags seem to work great for exposing your updates to a wider range of people. I haven’t found any research to back this up, but I’ve personally seen them work this way. Any time I use hashtags on Google Plus, I see more people outside of my extended circles like and comment on my content: Google Plus hashtagsTipUnlike Twitter and Instagram, “specific” hashtags (e.g., games, events, and locations) don’t seem to work well on Google Plus. Instead, I try to let Google understand what my update is about by using descriptive hashtags (e.g., #marketingtips). Google Plus hashtag search results seem to be ranked by popularity. Moreover, search results are powered by “related” hashtags. Sometimes the result will even miss your initial search term. See full article (link below) for Google Plus hashtag search results image! Cyfe is the only tool I know of that supports searching and archiving Google Plus hashtag results. See full article (link below) for Cyfe Google Plus hashtag search results image.

Pinterest

Pinterest hashtags have been quietly supported for some time. “Supported” means the word after the # is clickable (and only in the description). There are no official rules or limitations on the number of hashtags you can add to a Pinterest post, and Pinterest hashtags seem to support the same set of characters as most other social platforms do. Pinterest hashtags are clickable in the description. Pinterest hashtag support remains limited. If you search Pinterest by a hashtag, search results will include all types of words and phrases from the hashtag. This makes using Pinterest hashtag almost pointless. Pinterest searchTipThe only reasonable way to use Pinterest hashtags is to use them for branding, especially for cross-promotion (to further spread awareness of your event, Twitter chat, etc.).

Tumblr

Tumblr hashtags work similarly to WordPress tags. They will be linked only in the “tags” field. You can’t create an in-text hashtag by simply adding # in front of a word. Unlike WordPress, Tumblr hashtags improve the discoverability of your updates across the whole platform. Here’s a quick example: I am not really active on Tumblr, but I do post random updates from time to time. I treat Tumblr more as a curation tool rather than a social media network, so I’ve never cared about hashtags or if my updates get any visibility, which they didn’t until I used a few hashtags in this post. That day I saw a sudden spike in activity on my pretty abandoned Tumblr blog!Tumblr hashtags [Note: I did nothing special to create the spike. All I did was adding a few hashtags. Seems pretty easy, right?] You can have spaces, apostrophes, commas, dots, and many other symbols in your Tumblr hashtags. There are no limitations as to how many hashtags you can use on Tumblr, but only the first five hashtags you use are searchable. Your update will only make it to the search results if it’s an original one, not a re-blog, so don’t bother adding tags if you re-blog. Tip: Any hashtag search will bring up users who recently used those hashtags for you to follow, which means that hashtags are huge for acquiring followers on Tumblr. For Hashtags search image: “people to follow” see full article (link below)! Tumblr filters hashtag search results by “most popular” by default. You can switch this to “most recent”. Furthermore, Tumblr has a “track your tags” feature which allows anyone to add hashtag search results to their “favorite search”. There are no stats available as to which hashtags are tracked by more people, though.

Flickr

Flickr allows all sorts of symbols to be typed after the #, but seems to only link letters and numbers. While serving the same goal (e.g., organising photos), Flickr tags and hashtags do behave slightly differently. Clicking on a Flickr tag brings you to search/?tags= page, where you can filter by license, search for groups, and more. Clicking on a Flickr hashtag brings you to /explore/ page, which shows related [hash]tags and the photos with the same tags (yes, that’s confusing). These results are sorted by “most recent” by default, although you can switch to “most interesting.” Flickr explore It’s still not quite clear whether hashtags improve visibility on Flickr, or how different they are from tags, which have existed on the platform for ages. The fact that Flickr hashtags were announced and are now proactively supported in the iOS app may indicate that the whole point of a hashtag on Flickr is to make it easier to organize your photos from the iPhone.  

Facebook

Facebook hashtags support the standard set of characters that most popular social platforms support.Facebook hashtags. There are no limitations as to the number of hashtags you can add to a Facebook update. Facebook hashtag search is somewhat weird. Try searching for #california, for example. You’ll likely end up landing on a Facebook page instead of a hashtag search results page. Making hashtag search impossible on Facebook An easier way to generate hashtag search results is to simply add the hashtag after http://ift.tt/1v4E0kW (e.g., http://ift.tt/16Mrj97). You can also bring up hashtag search results by clicking on any hashtag in your Facebook stream. Facebook’s ranking algorithm is complicated. It seems to be a mix of lots of factors, including how closely you are related to the person posting the update, how often you interact with him/her, how popular the actual update is, etc. I don’t use hashtags on Facebook beyond random cross-posting from Instagram. I have also seen quite a few of my friends become irritated when someone uses hashtags, so I guess it’s too early to tell. With Instagram’s help,  however, hashtags may ultimately become widely adopted by Facebook users.

To sum up…

1.Twitter 2.Instagram 3.Google Plus 4.Pinterest 5.Facebook 6.Tumblr 7.Flickr 

Introduced: 1. August 23, 2007 2. January 27, 2011 3. September 25, 2013 4. N/A 5. June 12, 2013 6. August 18, 2009 7. March 17, 2013 

 Supported characters: 1. Letters, numbers and _ 2. Letters, numbers and _ 3. Letters, numbers and _ () 4. no numbers-only hashtags Letters, 5. numbers and _ Letters, 6. numbers and 7. Any Letters and numbers

Limitations: 1. None 2. 30 hashtags per update, max 3. None 4. None 5. None 6. None 7. None 

For more see: https://omhub.wordpress.com/2015/02/16/how-hashtags-work-on-twitter-instagram-google-plus-pinterest-facebook-tumblr-and-flickr/ 

If you liked this hashtag post you might also like these hashtag posts:

http://maconsultancycardiff.com/tag/hashtags/

Marketing Advice about Hashtags page posted “By Mike Armstrong”



How to Stop Wasting Time on Facebook!

New post on Online Marketing Hub

How to Stop Wasting Time on Facebook
by christopherjanb

I think I have a problem.

I spend too much time on Facebook. I find myself constantly opening a new tab and the first letter I would hit would be “F”. Does that sound familiar to you?

While that may sound okay, it’s not. I was killing tons of productive time that I could have spent getting work done.

Today, I am happy to share the secret of saving time on Facebook.

I’m sure I’m not the only one who’d want to get more results from Facebook and spend less time there.

According to a study by Vertical Response, the following stats are a very insightful.

One third of CEOs and business owners want to spend less time on social media.
90% of those are on Facebook
15% of these people log into Facebook several times a day.

You can imagine how tough it is to run a business and maintaining an active Facebook presence. How can all of us follow the 80/20 rule and still achieve remarkable results on giant platforms like Facebook?

In order to do that, we have to understand where we’re spending too much time. Based on the insights provided by Vertical Response, the top three ways people were wasting their time on were:

Finding & posting content
Learning and educating themselves
Analyzing efforts

Here are my 4 top tips on how to stop wasting time on Facebook.

1. Get rid of distractions
There are two ways you can avoid distractions.

Less Extreme: Log out
Logging out is not a very extreme method and is quite easy to do. However, it doesn’t solve the issue completely because you won’t be able to get all your work done if you need to use Facebook.

The problem with this method is you won’t be able to get any work on Facebook done.

Pretty Extreme: Delete newsfeed
The pretty extreme method is the method that I chose for myself, which was to delete my newsfeed. I use newfeed eradicator.

That way I could focus on getting work done like finding content and educating yourself (using lists, bookmarks, etc). Since only my newsfeed disappears, I can still manage my Facebook page presence and respond to people easily.

2. Schedule content in advance
If you want to save more time, you have to schedule in advance. Facebook has a great built in feature that allow business owners to easily schedule their posts.

That way you can plan ahead to make more time in your week.

You can easily do this in one sitting and actually schedule a week worth of content. Use the spare time you have saved to focus more on responding to customers or educating yourself.

This keeps you focused and you won’t miss a day without posting any content.

3. Get the right tools
I was just speaking to a business owner the other day, not only is he managing his company, he is managing his company presence on Facebook too. He told me it was tough to find the right balance. Tools can help because they help the hard work for you. Take Post Planner for example. Besides helping you schedule content, some of its features include:

Status ideas: Over 13,000+ status to chose from.
Viral photo: Easily find the most viral photos from any pages to share.
Trending Content: Search the hottest topics by key terms.
Post Planner is built to help find and schedule content within a few clicks so you won’t need to worry about your content for weeks.

Scott Ayers singlehandedly finds and adds over 2-3 weeks of content for our Post Planner’s Facebook page in one sitting. Don’t believe me? Take a look at the amount of content that we post daily.

4. Use Facebook features
Facebook do have some great built-in features that you can use to save tons of time without killing productivity. Here are some of my favourite features from them.

a. Lists
Lists allow you to follow pages without worrying about the effects of newsfeed algorithm. This means you go into Facebook and focus on the news that you want to follow. No, your friend’s cute puppies should not be in that list.

b. Facebook’s Save
“Saving” is a new feature from Facebook that allows you to save articles that you find interesting. All you have to do is click save and head over to to your home page to view them later.

c. Favorite
Marking your favorite pages can save you time because you won’t need to constantly check your newsfeed and worrying you’ll miss its posts. When you add a page to your favorites, it will notify you when the pages are updated.

Summing up
So you see, using Facebook can be productive for your business. It’s not a time sucker and you don’t always have to waste your time when you are on Facebook. Using these tips you can easily focus your effort without stressing yourself about it.

What do you do?
How do you save time on Facebook and still maintaining an active presence? Look forward to hearing about your tips and insights in the comments below

Free LinkedIn webinar for business success
A few months back I held a webinar with Alex where he shared the 3-steps to LinkedIn mastery and how he’s used this system to achieve the results mentioned above. The feedback pouring in ever since has been nothing less than incredible.

Unfortunately a lot of people were not able to make it to the webinar due to time zone differences. So we’ve decided to hold another session.

If you want to learn more about how to leverage LinkedIn effectively, Alex and I are running another FREE webinar this week.

The post How to Stop Wasting Time on Facebook appeared first on Jeffbullas’s Blog.

For more on the How to Stop Wasting Time on Facebook Article including images and links please see:

http://omhub.wordpress.com/2014/12/03/how-to-stop-wasting-time-on-facebook/

The How to Stop Wasting Time on Facebook page was posted “By Mike Armstrong”

11 Facebook Tips – #Facebook #BusinessTips

New post on Online Marketing Hub

11 Power Tips To Increase Your Facebook Engagement
by christopherjanb

Facebook has over 800 million daily users.

As an entrepreneur, you have a fantastic opportunity to leverage it by sharing your story, building business, and having fun keeping up with friends and family – all in one place!

You visit Facebook before you go to meet, hire, or date someone, so it is pretty safe to assume they are doing the same. Your personal brand is represented in each and every post you make. So how do you put your best authentic self out there for the world to get to know you? How do you engage on the worlds biggest social network to attract ideal clients and build your business?

Here are 11 tips to increase your Facebook engagement,

1. Fill out your “about me” section
I have lost count of how many times I’ve gone to Facebook to find an email or phone number of a “friend” and had to do a web search. Ugh. (Yes, you can send a private message on Facebook, but many people never check that inbox!) SO FILL IT OUT.

Pretend you are a potential customer visiting your profile to find out more about you. Is your contact info filled out? Do you have your current business listed and connected to that business page?

2. Create lists… and USE THEM!
Stop the madness of wading through the epic news feed every time you visit Facebook and laser focus on the people you really want to engage with. Creating lists allows you to filter the Facebook stream. This tip alone will save you HOURS of time every month.

Some suggested list names:

Key Champions
Personal Friends
Family
Clients
Prospects
Colleagues
Competition
Influencers* (details in #7)
Here is the direct resource to create lists: http://ift.tt/1vm8kqN

3. Pay attention to your tone
Just make sure you are not a Pollyanna or Eeyore.

Review your last 11 posts. What is the tone? Do they represent you? Are you only posting about unicorns and rainbows, or complaining about your hard knock life? Too much of either isn’t ideal. Ask yourself – would I want to work with the person represented here? Adjust, as needed.

4. Don’t just preach… be visual.
People want to be inspired to work with you. The most efficient way to do that is to share your personal brand and story VISUALLY.

There are 3 elements to consider:

Sharing Core Values
If adventure is a core value, be sure to post photos of your travels or weekend hikes. If family is, post pics of the soccer game, ballet recitals, game night, etc.

Share Your Passions
Posting photos of things you love to do will definitely attract ideal clients. You’ll become a magnet for those who share your passions and you can infuse them into your business process! Passionate about wine? Your closing gifts become wine you blend during the annual client soiree you host at the local winery your clients own. Get the idea?

Share Your Purpose
If your purpose is to inspire greatness in others, share uplifting quotes. If it’s teaching, share posts to educate others. Love connecting people? Post photos of you connecting friends in real life, or post introductions on their timeline where others can see them.

5. Engage with purpose
Engaging with purpose and being memorable involves connecting and igniting emotion in others. Leave a little “hello” on a friend’s timeline or post an article or quote that reminds you of him/her. Make it a habit to connect, like this, with 3+ people a day. Start doing this for people on your Key Champions list (#2) and then branch out!

6. Check your “OTHER” messages
If someone isn’t friends with you, they may want (or be forced) to send you a direct message. The problem is, these usually end up in your OTHER inbox. Add a reminder to your calendar to check it periodically.

You will find interesting personal notes in there too. On those days you need a good chuckle, or boost, popping in here is always a good option.

7. Follow influencers
Do you have someone you admire, but are not close enough to be “friends”? These could be local leaders, business owners, authors, etc. You can follow their public status’, like their business page, and add them to your “influencer” list. This allows you to keep up to date and engaged, without being directly connected.

8. Create a Facebook group
This is an incredible way to build community and business for yourself and others. My business focuses on women entrepreneurs and brands that serve them, so I created a group for “power women”. There are hundreds in this community who engage. They are encouraged to share their own blog posts, things that inspire, or topics that get them fired up. To get a group rolling, here are some great activities to infuse:

Ask Questions: Not sure what they want to talk about – ask them!
Host and Post Events: whether you are hosting a virtual webinar, Google Hangout, or an in person happy hour – you can use the group to rally attendance.
Encourage Introductions: ask everyone to share who they are, what they are passionate about, their biz, etc. You can spark conversations/connections by sharing details of each member when they join.
9. Progressive power of Facebook engagement
Tap into the progressive power.

Think about how it feels when YOU post an update and wait for the first LIKE. When it happens you feel good. That is amplified when someone makes a COMMENT and it brings joy when someone SHARES your post. So, do that for someone else – every single day.

10. Make your mark
Always add a little extra to delight your world, make people feel special, and leave a mark they won’t easily forget!

Sharing a quote? Take time and make a visual with “your style”. Use an app like Instaquote to create something on the go, or use Canva.com to create your own Facebook quote template. In other words, don’t be boring. If you are going to post something that represents #4, make it memorable.

11. Review. Refine. Repeat.
Now that are posting with purpose, make sure you have a goal in mind. These are the three main post types and the effect of each:

Status Updates = Comments
Links = Click Through (use a service like bit.ly or ow.ly to create a track-able URL)
Photo/Video = Likes & Shares
Now, not every update you post on Facebook needs to be tracked. However, paying attention to engagement on posts related to sharing your values, passions, purpose, and blog will help make your time more impactful. Review what type of posts sparks the most engagement; then do more of those!

In a nutshell
A bit of focus, planning, and sharing your story will fire up your Facebook engagement to another level and help you achieve your goals… all while being authentically you!

Do you have something you do on Facebook to elevate your engagement or accelerate your entrepreneurial goals?

The post 11 Power Tips To Increase Your Facebook Engagement appeared first on Jeffbullas’s Blog.

For more on this article or content marketing in general see:
http://omhub.wordpress.com/2014/10/15/11-power-tips-to-increase-your-facebook-engagement/

The 11 Facebook Tips page was posted “By Mike Armstrong”

B2B Marketing on Facebook?

New post on Online Marketing Hub

B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines
by christopherjanb

It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for enterprise software companies to promote side by side feature comparisons.

But behind those companies are people – both on the brand and the buyer side of the B’s in B2B. B’s are people too and those people use Facebook to connect with peers socially. They may not look for product spec sheets for manufacturing hardware on Facebook, but they can get an idea of the people behind the companies they buy from as well as a more personal look at companies outside of nuts and bolts, hardware and software.

Enter our experts in B2B Marketing who use Facebook to do just that. At MarketingProfs B2B Forum last week, Joel Book from Salesforce Marketing Cloud, Katie Keating from IBM and Amanda Maksymiw from Lattice Engines came together for a panel on B2B Marketing and Facebook.

The panel moderator was John Haydon from Inbound Zombie.

First up was Joel Book @JoelBook, Principal, Marketing Insights at Salesforce Marketing Cloud (formerly ExactTarget). Joel talked about his client, Volvo Construction Equipment of North America and how they have been using Facebook for B2B. If you haven’t heard of Volvo CE, they compete with CAT, Deere and other manufacturers of heavy equipment.

Volvo’s multichannel strategy for acquisition, selling and service of customers includes:
Twitter, Facebook, YouTube, Trade Shows, Remarketing Email, Volvo Construction Dealers, volvoce.com, Monthly Email and more. But Facebook has been particularly effective. Said one Volvo executive:

“For Volvo Construction Equipment, Facebook has been the number one social media technology for posting equipment as well as promotions and generating leads”
In Spring of 2013 Volvo CE started using Facebook ads to engage prospects by providing links to content which sent traffic to volvoCE.com. There they could convert to email subscribers. After that, Volvo began targeting existing customers with Facebook ads.

Targeted Facebook Ads were very successful for Volvo CE. Some of the targeting options focused on Facebook users with interests in the kinds of equipment Volvo CE customers buy as well as construction equipment brands that are competitive to Volvo CE.

Volvo partnered with Lego to create a Lego Technic L350F toy targeted towards individuals with specific interests in construction equipment. Promoted on Facebook and elsewhere, this was a big PR success and created brand awareness as well as adding 1,200 names to their prospect email list.

A few tips on Facebook Marketing for B2B companies from Joel:

1. Create a “social profile” of your best customers using a tool like Active Audiences from Salesforce Marketing Cloud, then use that profile to identify and target prospective customers with direct response ads using Facebook Custom Audiences.

2. Use Facebook Custom Audiences to target and attract prospective email subscribers. 68% of B2B brands say email is “core” to their business. And more B2B brands are discovering that Facebook is their top source for attracting new subscribers.

Next up was Katie Keating @ThingsSheSaid and Engagement Strategist at IBM. Katie manages all corporate social media channels for IBM, including Facebook. Her advice for B2B marketers on Facebook:

Visuals are essential. Show things behind the scenes, people, clients, and products. These are all important for driving engagement.

Think like a B2C – How do people experience your brand if they can’t touch it? For IBM it’s through their employees. IBM is spending effort on empowering employees to be brand advocates on social networks.

Try new tactics – IBM has tried things like Facebook chats and influencer research. They actually created a tool to mine influencers in India and engaged with them. This was all organic.

Let your audience “exhale” with content that’s just for fun. B2B Facebook content needs to break from products and services. Use Facebook ads to make sure you’re reaching target audiences.

On IBM’s Facebook page, they share the company’s history of innovation and behind the scenes content. Facebook post performance is closely monitored and if a post resonates organically, IBM will support it for further amplification with Facebook ads.

Last up is Amanda Maksymiw @amandamaks Content Marketing Manager at Lattice Engines, which sells predictive analytics to mid market and enterprise companies.

The Lattice Engines product is a new thing, predicting who your next customers will be, so a lot of their content is educational.

Lattice Engines’ goal with Facebook: Humanize the brand to attract and retain talent, drive engagement with Lattice Engines brand, retarget influencers, prospects and customers. Facebook ad targeting is based on interests of buyers and competitors.

Along with posting content on Facebook are offers such as the opportunity to attend a webinar.

The Lattice Engines company Facebook page is very employee focused. They engage with Facebook fans through images, conversations, text and video content.

A few tips form Amanda for B2B Marketers on Facebook:

Create and share a blend of personality and professional content. Post pictures of employees and content efforts.
Post pictures with short text – it leads to higher engagement.
Hone targeting and retargeting skills to grow, engage and convert your audience. Target based on email addresses, (custom audiences) location and interests.
So it sounds like a “human to human” approach beyond the business side of B2B actually has some legs when it comes to social networks like Facebook. Like any effort to connect with business buyers in new ways, it makes sense to experiment. See what is already happening in a B2B context in your industry, amongst competitors and early adopters within your own company. Decide what your goals are and be committed to both understanding the targeting options within Facebook as well as the type of content that will connect with business buyers when the situation is not all business.

Are you using Facebook as part of your B2B marketing mix? What lessons have you learned?

B2B marketing on Facebook?:
http://omhub.wordpress.com/2014/10/13/b2b-marketing-on-facebook-yes-so-say-ibm-volvo-salesforce-lattice-engines/

B2B Marketing on Facebook?
Posted “By Mike Armstrong”

11 Facebook Power Tips

New post on Online Marketing Hub

11 Power Tips To Increase Your Facebook Engagement
by christopherjanb

Facebook has over 800 million daily users.

As an entrepreneur, you have a fantastic opportunity to leverage it by sharing your story, building business, and having fun keeping up with friends and family – all in one place!

You visit Facebook before you go to meet, hire, or date someone, so it is pretty safe to assume they are doing the same. Your personal brand is represented in each and every post you make. So how do you put your best authentic self out there for the world to get to know you? How do you engage on the worlds biggest social network to attract ideal clients and build your business?

Here are 11 tips to increase your Facebook engagement,

1. Fill out your “about me” section
I have lost count of how many times I’ve gone to Facebook to find an email or phone number of a “friend” and had to do a web search. Ugh. (Yes, you can send a private message on Facebook, but many people never check that inbox!) SO FILL IT OUT.

Pretend you are a potential customer visiting your profile to find out more about you. Is your contact info filled out? Do you have your current business listed and connected to that business page?

2. Create lists… and USE THEM!
Stop the madness of wading through the epic news feed every time you visit Facebook and laser focus on the people you really want to engage with. Creating lists allows you to filter the Facebook stream. This tip alone will save you HOURS of time every month.

Some suggested list names:

Key Champions
Personal Friends
Family
Clients
Prospects
Colleagues
Competition
Influencers* (details in #7)
Here is the direct resource to create lists: http://ift.tt/1vm8kqN

3. Pay attention to your tone
Just make sure you are not a Pollyanna or Eeyore.

Review your last 11 posts. What is the tone? Do they represent you? Are you only posting about unicorns and rainbows, or complaining about your hard knock life? Too much of either isn’t ideal. Ask yourself – would I want to work with the person represented here? Adjust, as needed.

4. Don’t just preach… be visual.
People want to be inspired to work with you. The most efficient way to do that is to share your personal brand and story VISUALLY.

There are 3 elements to consider:

Sharing Core Values
If adventure is a core value, be sure to post photos of your travels or weekend hikes. If family is, post pics of the soccer game, ballet recitals, game night, etc.

Share Your Passions
Posting photos of things you love to do will definitely attract ideal clients. You’ll become a magnet for those who share your passions and you can infuse them into your business process! Passionate about wine? Your closing gifts become wine you blend during the annual client soiree you host at the local winery your clients own. Get the idea?

Share Your Purpose
If your purpose is to inspire greatness in others, share uplifting quotes. If it’s teaching, share posts to educate others. Love connecting people? Post photos of you connecting friends in real life, or post introductions on their timeline where others can see them.

5. Engage with purpose
Engaging with purpose and being memorable involves connecting and igniting emotion in others. Leave a little “hello” on a friend’s timeline or post an article or quote that reminds you of him/her. Make it a habit to connect, like this, with 3+ people a day. Start doing this for people on your Key Champions list (#2) and then branch out!

6. Check your “OTHER” messages
If someone isn’t friends with you, they may want (or be forced) to send you a direct message. The problem is, these usually end up in your OTHER inbox. Add a reminder to your calendar to check it periodically.

You will find interesting personal notes in there too. On those days you need a good chuckle, or boost, popping in here is always a good option.

7. Follow influencers
Do you have someone you admire, but are not close enough to be “friends”? These could be local leaders, business owners, authors, etc. You can follow their public status’, like their business page, and add them to your “influencer” list. This allows you to keep up to date and engaged, without being directly connected.

8. Create a Facebook group
This is an incredible way to build community and business for yourself and others. My business focuses on women entrepreneurs and brands that serve them, so I created a group for “power women”. There are hundreds in this community who engage. They are encouraged to share their own blog posts, things that inspire, or topics that get them fired up. To get a group rolling, here are some great activities to infuse:

Ask Questions: Not sure what they want to talk about – ask them!
Host and Post Events: whether you are hosting a virtual webinar, Google Hangout, or an in person happy hour – you can use the group to rally attendance.
Encourage Introductions: ask everyone to share who they are, what they are passionate about, their biz, etc. You can spark conversations/connections by sharing details of each member when they join.
9. Progressive power of Facebook engagement
Tap into the progressive power.

Think about how it feels when YOU post an update and wait for the first LIKE. When it happens you feel good. That is amplified when someone makes a COMMENT and it brings joy when someone SHARES your post. So, do that for someone else – every single day.

10. Make your mark
Always add a little extra to delight your world, make people feel special, and leave a mark they won’t easily forget!

Sharing a quote? Take time and make a visual with “your style”. Use an app like Instaquote to create something on the go, or use Canva.com to create your own Facebook quote template. In other words, don’t be boring. If you are going to post something that represents #4, make it memorable.

11. Review. Refine. Repeat.
Now that are posting with purpose, make sure you have a goal in mind. These are the three main post types and the effect of each:

Status Updates = Comments
Links = Click Through (use a service like bit.ly or ow.ly to create a track-able URL)
Photo/Video = Likes & Shares
Now, not every update you post on Facebook needs to be tracked. However, paying attention to engagement on posts related to sharing your values, passions, purpose, and blog will help make your time more impactful. Review what type of posts sparks the most engagement; then do more of those!

In a nutshell
A bit of focus, planning, and sharing your story will fire up your Facebook engagement to another level and help you achieve your goals… all while being authentically you!

Do you have something you do on Facebook to elevate your engagement or accelerate your entrepreneurial goals?

The post 11 Power Tips To Increase Your Facebook Engagement appeared first on Jeffbullas’s Blog.

For more on this article or content marketing in general see:
http://omhub.wordpress.com/2014/10/15/11-power-tips-to-increase-your-facebook-engagement/

The 11 Facebook Power Tips page was posted “By Mike Armstrong”