Category: Blogging Tips

16 Top Blogging Tips from 16 Top Blogging Experts…

I’ve heard blogging referred to a couple of times recently as a mixture between an art and a science. If this is true (and I think it is), there’s no ‘right way’ to approach blogging if you want to be successful. There are plenty of people who’ve done a great job of it though, and I thought it would be useful to learn from them.

These 16 bloggers shared one important tip each for blogging beginners. No doubt, even if you’re not a beginner these tips will probably prove to be useful.

” style=”max-width: 100%; display: block !important”>blogging advice - dave_larson1. Get ideas from your audience

Create blog posts that answer the most interesting questions from people you engage with on social media.

Dave Larson, founder of @tweetsmarter

This can be a great way to gather ideas of what topics people would most like to read about, which will help your blog grow! One of the best ways I’ve seen this in action is through blog comments or Tweets. In one example, here on FastCompany a lot of people requested a post that features more women entrepreneurs:

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Now, a few weeks later adding such an article where just women contributed and built great businesses was a big hit:

” style=”max-width: 100%; display: block !important”>blogging advice - fastco screenshot

 

” style=”max-width: 100%; display: block !important”>blogging advice - brian-clark2. Understand your audience

Understand your audience better than they understand themselves. It takes a lot of upfront research, and often means being a member of the very tribe you’re trying to lead – but it pays off.

Brian Clark, founder and CEO, Copyblogger

Understanding your audience better means you’ll have a better idea of what blog content will resonate with them, which is a good start when you get to writing blog posts.

A great technique for doing this is to simply ask your readers first on Twitter, Facebook or LinkedIn with an engaging quote. If people respond well to it, than this is probably a great topic to write about. An example for this comes from Andrew Chen who famously “tests” his blogpost ideas on Twitter first.

And so does Joel here at Buffer. Take this example from a recent Twitter post of his, where he simply tweeted one quote to see how well people liked a topic before he blogged about it:

” style=”max-width: 100%; display: block !important”>blogging advice - tweet

 

” style=”max-width: 100%; display: block !important”>blogging advice - Adii-Pienaar3. Write for yourself first

Write for yourself first & foremost. Ignore the fact that anyone else will read what you write; just focus on your thoughts, ideas, opinions and figure out how to put those into words. Write it and they will come.

Adii Pienaar, founder of PublicBeta

Adii’s experience in writing for himself firstly has made a difference to his blog in ways he didn’t expect:

Yes, since I’ve been writing for myself, I’ve found that I write more and I publish more often. I think though that the main reason for that is that I don’t decide whether to publishing something based on the traction / reception that the post will receive within my audience; instead if I want to publish something, I do so. For myself.

 

” style=”max-width: 100%; display: block !important”>blogging advice - kristi-hines4. Build your email list

Start building your email list from day one. Even if you don’t plan on selling anything, having an email list allows you to promote your new content to your audience directly without worrying about search rankings, Facebook EdgeRank, or other online roadblocks in communications.

Kristi Hines, freelance writer and professional blogger

When you’re asking readers to sign up for your email list, you might want to try experimenting with different language. Willy Franzen found that his subscription rate jumped 254% higherwhen he changed his call-to-action from “subscribe by email” to “get jobs by email”:

” style=”max-width: 100%; display: block !important”>blogging advice - subscription rate

Using this phrase more clearly tells Willy’s readers what they’re signing up for, which clearly worked well!

 

” style=”max-width: 100%; display: block !important”>blogging advice - darren_rowse5. Love your existing readers

Love the readers you already have. A lot of bloggers get quite obsessed with finding new readers – to the point that they ignore the ones they already have. Yes – do try to find new readers but spend time each day showing your current readers that you value them too and you’ll find that they will help you grow your blog.

Darren Rowse, founder of ProBlogger

Focusing on your readers is a great way to get to know them better (see tip #2). I love the way Daniel Burstein describesblog readers’ expectations of you as a blogger:

A blog is really two things. One, simply a piece of technology, a platform. But, two, it is a promise in the minds of most readers, who expect that the blog should have actual content with some elements of value that is hyper-targeted to their needs. Much like with a newspaper. Readers don’t just look at a newspaper as newsprint that is delivered on their driveway every morning. They look at it as valuable information about their city, where they live, and the things that they do.

 

” style=”max-width: 100%; display: block !important”>blogging advice - nate_kontny6. Focus on building an amazing call-to-action

I screwed up for years. I’d blog and blog. Some of my posts were doing very well on places like Hacker News, but I had such hard time getting return visitors. And very few people bothered to follow me on Twitter.

Don’t rely on people to do the work to find your Twitter account. Don’t rely on them to do the work to find your details in a sidebar. People are blind to sidebars. Thanks banner ads!

Finish your blog post with some kind of call to action to signup for an email list or follow you on Twitter. When I started doing this, I immediately increased my Twitter followers by 335% in the first 7 days.

Nate Kontny, founder of Draft

Nate uses a simple call-to-action on his blog now, that looks like this:

” style=”max-width: 100%; display: block !important”>blogging advice - nate screenshot

This particular technique we’ve also tested here on the Buffer blog and found it to work amazingly well to bring attention to other blog posts we’ve written, like this:

” style=”max-width: 100%; display: block !important”>blogging advice - buffer ss2

or to Buffer product features, like this:

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” style=”max-width: 100%; display: block !important”>blogging advice - jeff_bullas

7. Give stuff away

Give away free content that adds value to people’s lives “until it hurts” and they will love you and become loyal fans.

Jeff Bullas, blogger and author of Blogging the Smart Way

A great example of this is the research done by Incentivibe, who found that adding a giveaway contest pop-up to the bottom-right of their website led to 125% more email subscribers.

” style=”max-width: 100%; display: block !important”>blogging advice - contest

 

” style=”max-width: 100%; display: block !important”>blogging advice - neil patel8. Be consistent

Consistency is one of the most important things that bloggers tend to forget. It’s much easier to lose your traffic than it is to build it up, so make sure you consistently blog.

Neil Patel, founder of KISSmetrics

A study by Hubspot showed that consistent blogging actually leads to higher subscriber growth rates:

Over a two-month span, businesses that published blog entries on a regular basis (more than once a week) added subscribers over twice as fast as those companies that added content once a month.

” style=”max-width: 100%; display: block !important”>blogging advice - subscriber growth

 

” style=”max-width: 100%; display: block !important”>blogging advice - jay_baer9. Give away your knowledge

Don’t be afraid to showcase what you know. Too many bloggers hold back the good stuff out of fear of giving away the “secret sauce.” There is no secret sauce in a world where everyone has high speed Internet access at all times. Today, you want to give away information snacks to sell knowledge meals.

Jay Baer, author of Youtility

Jay’s advice is to share the knowledge you have, rather than keeping it tucked away for a rainy day. Chris Guillebeau follows this advice by offering two free, downloadable PDFs to his readers. Chris also does what Jay calls giving away “information snacks to sell knowledge meals.” On both of the free PDF download pages, Chris markets his book on the right-hand side.

” style=”max-width: 100%; display: block !important”>blogging advice - cg

 

” style=”max-width: 100%; display: block !important”>blogging advice - chris_pirillo10. Be true to your voice

Stay true to yourself and your voice. People don’t care to follow sites so much as they care to follow people.

Chris Pirillo, founder and CEO, LockerGnome

Another blogger who advocates the importance of the writer’s voice is Jeff Goins. He says that your voice is the most important, yet over-looked part of blogging:

Writing isn’t about picking the right topic; it’s about finding the right voice. What matters, what readers really resonate with, isn’t so much what you say, but how.

” style=”max-width: 100%; display: block !important”>blogging advice - rand_fishkin11. Give it time – This is why

Plan to invest in blogging for a long time before you see a return. The web is a big, noisy place and unless you’re willing to invest more over a greater period of time than others, you’ll find success nearly impossible. If you’re seeking short-term ROI, or a quick path to recognition, blogging is the wrong path. But if you can stick it out for years without results and constantly learn, iterate, and improve, you can achieve something remarkable.

Rand Fishkin, CEO of Moz

Rand shared these great images with us from his wife’s travel blog, Everywhereist, which shows just how long it can take to see a return on your efforts:

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” style=”max-width: 100%; display: block !important”>blogging advice - james-clear12. Give your email list priority

If you’re blogging to create a business, a movement, or to support a cause, then you need to build an email list. It’s not an option. I don’t even consider my blog to be my community, my email list is my community. Caring about these people, writing for them, and delivering value to them should be your number one goal.

James Clear, entrepreneur, weightlifter and travel photographer

When the New York Public Libraryfocused on growing email subscription rates, this simple home page design with information about what readers could expect to receive boosted numbers by 52.8% over a more complicated version with less information about the actual newsletter:

” style=”max-width: 100%; display: block !important”>blogging advice - nypl

 

” style=”max-width: 100%; display: block !important”>blogging advice - dave_kerpen13. Write catchy headlines

No matter how great your content is, it won’t matter unless you have an amazing headline. People have a split second to decide if they should click on your post, and your headline will make them decide. The headline is also essential in making it easy and desirable for people to share your post. Keep your headlines SPUB: simple, powerful, useful and bold.

Dave Kerpen, author and CEO of Likeable Local

Something we do at Buffer is to test several different headlines for each of our blog posts to determine which ones works best. Here’s an example of what that might look like:

” style=”max-width: 100%; display: block !important”>blogging advice - headlines

You can read more about this particular approach in more depth here: A scientific guide to writing great headlines on Twitter, Facebook and your Blog

 

” style=”max-width: 100%; display: block !important”>blogging advice - aaron-lee14. Be Yourself

There isn’t one specific set of rules to be successful in blogging. When I started blogging, I had the opportunity to learn from experienced and successful bloggers in the industry. One of the best lessons I’ve learned from them is to simply be me. I didn’t have to be too “professional” or use “big words” to impress others. I had to simply be me.

By being me, I enjoyed writing and the process more. It had me writing more than I usually would too. If you look at the the most successful writers like Seth Godin and Chris Brogan you’ll notice that they are different and unique in their own ways.

Aaron Lee, social media manager, entrepreneur and blogger

Moz CEO Rand Fishkin agrees that telling your company’s story is important, as opposed to following a formula for successful blogging:

Emotion and storytelling have been part of how we communicate with each other and inspire action for thousands of years.

 

” style=”max-width: 100%; display: block !important”>blogging advice - derek_sivers15. Keep it short

Biggest lesson I learned in my past year of blogging. Keep it in the 1–2 minutes read-time length.

Derek Sivers, founder of Wood Egg

Working out the best length for your blog posts can be tricky. You generally need about 300 words minimum to get indexed by search engines, but otherwise the length of your post is up to what you think feels best.

Derek Sivers noticed recently that his shorter posts were much better received by readers and seemed to be shared more, unlike his longer posts:

When I’ve written articles that were too long or had too many ideas, they didn’t get much of a reaction.

When I read books, I often feel bad for the brilliant idea buried on page 217. Who will hear it?

Stop the orchestra. Solo that motif. Repeat it. Let the other instruments build upon it.

The web is such a great way to do this.

Present a single idea, one at a time, and let others build upon it.

According to this Chartbeat graph below, many visitors to your site won’t bother scrolling, and most visitors won’t read more than about 60% of what you’ve written. Keeping it short and sharp then, could be worthwhile.

” style=”max-width: 100%; display: block !important”>blogging advice - chartbeat graph

If you’re looking for a general guide to blog post length, Joe Pulizzi’s blog post, “A blog post is like a miniskirt” might be useful:

A blog post is like a miniskirt.

It has to be short enough to be interesting, but long enough to cover the subject.

 

” style=”max-width: 100%; display: block !important”>blogging advice - gregory_ciotti16. Make it worth referencing – here is how:

One thing I always try to keep in mind before publishing a post is would anyone want to “cite” this for any reason? Just like interesting research is great because it leaves you with a fascinating finding or an idea, I like for my posts to be the same. That doesn’t mean relying on research, but simply making sure each post has an original lesson or actionable item, making it “citable” on the web.

Gregory Ciotti, marketing strategist at Help Scout

Our very own Buffer co-founder Leo has written about a similar thing before:

When writing a post, I get into a mindset to answer just this 1 question with a Yes: “Would anyone email this article to a friend?”

It’s an extremely simple proposition. Yet, it has changed my writing completely. If I put myself into a reader’s head going through a post and seeing whether someone will say “Oh, this is interesting, John will really like this”, then I go ahead and publish it. It’s almost like an invisible threshold to pass. I need to improve the post until this level is reached. I will iterate, find more research, get more examples, until I can truly imagine this happening.

I’m sure there are lots more great tips out there about building a blog. What’s your favorite?

Image credits: David G. Larson, Copyblogger, The WordPress Podcast, Party Biz Connect, Darren Rowse, Nate Kontny, Jeff Bullas, FounderTips, Social Media Examiner, Chris Pirillo, LinkJuice, James Clear, Dave Kerpen, Joshua Titsworth, Derek Sivers, Unbounce

For more see:

https://buffer.com/resources/blogging-advice-for-beginners-from-16-experts/amp

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10 Tips on How to Start a Blog That Makes Money

New post on Online Marketing Hub

The Ultimate Guide – The 10 Key Steps on How To Start a Blog That Makes Money
by christopherjanb

In the 1990′s people started creating online diaries. They were given the title of “web logs”. Popular myth has it that it became “we blog” and the “we” got dropped for the sake of language expediency. The word “blog” then emerged from the mist of vernacular evolution.

That’s opening story on the emergence of the blog word!

Blogging has changed a lot since those times and with the evolution of the digital ecosystem it has reached new highs.

A blogging tipping point
The tale doesn’t stop there because the blog hit a tipping point in 2011 when Arianna Huffington sold her “super blog” to AOL for $315 million. That made a few bloggers sit up and take notice along with the mainstream media and entrepreneurs. That sale said blogging had moved out of the geek closet to mainstream media.

So the humble blog is 20 years old and is no longer just about geeks and the web but about online publishing, content marketing and it has become a serious business and source revenue for many e-preneurs around the world.

The attraction
One attraction to me when I started my blog was the power of the social web to reach a global audience with my ideas and content without leaving my desk. It was “my” publishing machine. It cost me $10 for the domain name. That was it.

What also drew me to blogging was a combination of it being my creation portal, a lifestyle business and a place to make a difference and make my own dent in the universe. For many it is also the platform for self development.

This includes.

Learning: A place to express and structure your thoughts and creations. The process of putting it down and structuring your ideas means you have to activate the neurons. The learning from just this process cannot be underestimated.

Documenting: It is a portal to document “your” intellectual property. Your “IP” is then not lost to humanity (or even to your own forgetful mind) but recorded for people to read view and share. This is the legacy part. This digital record keeping is becoming part of the global mind. It could last forever if the electricity doesn’t turn off and the data centers remain online.

Discipline: The discipline of reading, researching and creating will lead to personal discoveries of abilities you may not even know you had. You may also oncover passions and interests that have been dormant or undiscovered.

Networking: Creating and sharing online will lead to powerful connections globally as people discover your art. These connections will lead to many opportunities if you are prepared to sit down, strap yourself in and do the work

You will not see or experience these benefits until well after you have started, but they are real. I know, because this has been my journey.

What’s driven this evolution?
Blogging has been transformed by many factors over the last 5 years since I started. The speed of the internet has increased, the audience has become larger and smart phones and tablets have become ever present. The Internet is expected to grow from nearly 3 bullion to over 6 billion people in the next decade. That is a lot of opportunity and also a challenge as the web noise makes standing out even harder.

That is why starting now has many advantages. It’s placing your stake in the ground for the digital gold rush. It means building digital assets of content and distribution today that will grow as you create and “earn” authority online. Blogging has also been supercharged by two obsessive technologies. Social media and smart phones.

This is a heady and powerful mix. You could call it the perfect storm. Bloggers need to embrace both and learn how to use them to maximum effect.

Blogging business models to consider
So how can you make money from blogging?

There are many business models. Many bloggers have multiple revenue streams. Darren Rowse at Problogger lists twelve and Michael Hyatt mentions seven. Let’s look at a few key business models that are proven. The advertising revenue model of Mashable and Huffington Post require large audiences that mean attracting traffic into the millions or ten of millions per month and I don’t intend to discuss it further here. But here are some that are achievable for almost everyone with the right persistence and focus.

Selling your knowledge with an ebook
Providing a monthly subscription service to access resources and premium content
Selling online courses
Selling consulting, speaking and advisory services
Earning money through joint ventures and collaboration. This is also sometimes called “affiliate” marketing
These are just 5 proven methods and can be done from one blog.

How to start a blog that makes money?
Here are 10 key pillars that will assist you in building you a lifestyle business that will transform your life and work for your personal passions and purpose.

How do I know that they work?

Because this blog makes a 6 figure income that takes me around the world speaking, created a lifestyle that I love, built global business networks and created many lucrative and surprising opportunities.

If you are looking for a “get rich quick scheme” then stop reading now and buy a lottery ticket.

Here are the steps I have discovered through 5 years of trial and error, hard work and blood sweat and tears.

1. Discover your passion and purpose
Random mutterings online show lack of focus. Make sure you have your direction and purpose clear as possible for your blog. This is the foundation that will keep you going.

Can you state what you’re about in 20 words or less? You need a spark to start a fire. That’s the passion piece. This is what will sustain you when inspiration deserts you and doubts engulf your daily life. One particular approach that provides a simple framework is worth considering. Porter Gale’s steps to discovering your focus is quite helpful without overcomplicating it.

The 4 steps
List your passions
Discover the sweet spot at the intersection
Describe your tone – Witty, Irreverent, Inspirational etc
Write the 20 word mission statement that distils your purpose
Some of you may already have this nailed but nuancing it to be as clear as possible is vital for long term success.

2. Identify your target audience
Your target audience needs to be clearly defined. Understanding the humanity that lies behind the sterile data of demographics is vital to get into the heart and soul of your global niche.

Personas have emerged in the past few years as a means to put a human face to the soulless and faceless stats of the demographic data scientist. The problem is that just considering a demographic profile misses that human element. So personas were invented to help the new breed of marketer understand the human side of the data.

Personas have problems, challenges and aspirations both as an individual and as an employee of a company. Newspapers have understood this at a primal layer for a long time in what news they published on the front page. Editors and journalists have known for a long time that “If it bleeds it leads“. Fear sells newspapers.

Personas have personalities, they have fears, wants and passions. Demographics have ages, an assigned gender and even a college degree.

So it doesn’t matter whether you are a blogger, a brand or social media marketer, You need to make your content human.

To develop a persona requires asking some questions.

Questions you need to be asking
To develop a persona you need to be asking some questions about your typical buyer. Here are a few to get you started.

What are their biggest problems and challenges in their job?
Where do they get their information from? Blogs, trade magazines, books?
What would stop them changing to your product or service?
What conferences do they attend?
How do they convince their boss to make a buying decision? Do they print off an ebook and put it on his desk?
What media do they consume? YouTube videos, white papers, podcasts?
When you start to know the answers to some of these questions then your content creation for your target audience will begin to be relevant and appropriate.

3. Design and build your blog
Design is what consumes most of people’s time. For many, it is how it looks. Yes…looks are very important… but design goes much deeper than that. It is also how it works. Design that matters and manages the tension between form and function can be beautiful to behold. Steve Jobs knew and understood that.

So hire a designer that understands that it isn’t just about having a beautiful face but powerful and essential functions.

What are some essential elements to include in your blog design and functions?

Ensure it is designed for search engines. Make sure that the web designer includes clean coding that allows the the top 25-30 key phrases you want to rank for on Google easily be crawled by the search engines crawler for indexing. Also upload a plugin such as Yoast that optimizes content for search.
Include social sharing buttons such as Twitter, Facebook, LinkedIn and Google+
The design should allow easy following on your social networks
Make it simple for people to subscribe to your email address by including a pop-up on entry or exit that offers free content in exchange for their email address
Include social proof. This displays your online credibility that is seen at a glance. This is what are your awards, how many people are sharing your content
Design is not just how it looks or even the content. It is essential that “calls to action” are built into the design and function. These include “Follow us”, “like” us, subscribe or download our free ebook
Easy to read fonts. Don’t make your text so small that it is hard to read.
4. Hosting your blog
Ever been to blog that is so slow to load that you click away. That can sometimes be put down to having a slow internet connection. Often though it is because you are sharing a hosting computer with hundreds of other domains. It has become vital with Google’s new attention to user experience that your site loads quickly. If your site is slow then you will find that it will affect your sites search engine results as Google gives your site a small black cross. This little rule is now written into Google’s algorithms.

Fast is good.

The jeffbullas.com blog is hosted by Bluehost Web Hosting. For only $3.95 a month, Bluehost can help you set up and host your blog. Because JeffBullas.com is a Bluehost affiliate partner, my readers can use this link to receive a 50% discount off the monthly price and a free domain name.

The other key here is having a site that is online 24/7. You may pay a little more but in the end you will be thankful. especially when you are building a blog that means business I have found that my hosting supplier Blue Host, provides robust and cost effective blog and website hosting with great support with a free WordPress template for only $3.49 per month.

5. Create free content
Content marketing is the new “black” when it comes to driving traffic. Its about attracting traffic rather than chasing it. Creating and giving away free content build credibility and trust and can position you as a thought leader in your industry

It improves your SEO (Search engine optimisation) for your blog and this drives “organic” search engine traffic when you are found in search results. How important is search engine traffic? In most cases it drives 300% more traffic than social networks. Today on my blog it is over 55% of all my traffic. Being found on page one brings 90% of all clicks.

It also leads to referral traffic when people find your content is so good they “hyperlink” back to your articles.

Content marketing tactics
Create tempting headlines that drive “clicks”. I can’t stress how important developing and continuing to hone this skill is.
Make sure you have social sharing buttons that are “very” visible at the top or a floating bar on the side. (Don’t hide them down the bottom)
After publishing, share your content in as many appropriate social networks as possible
Write long form content. Google is rewarding long form content (some say 1,500 words or more) by ranking it higher in search engines.
Create evergreen content. This allows you to keep tweeting and posting it on a recurring basis over time to social networks and hence builds more traffic from one piece of content
Turn one piece of content into multiple formats. A written blog post can be turned into a podcast, a slideshare presentation, video and even an infographic
Create or use “infographics”. People love to share quality visuals. They also tend to be embedded and hence continue to drive referral traffic

Note: The presentation design for this infographic was done by 24slides.com

6. Build distribution
Taking control of your blog and content distribution should be done from day one. There are 4 key distribution tactics.

Social
Email
Search
Mobile
Social
Social media marketing is in essence just two things. Content (media) and Distribution (social networks). Get them right and the rest follows. Increased traffic, brand awareness and sales.

But creating the content is one thing but making it move is another. That is why growing your social networks is so important. It puts the power in your hands. That is what excited me when I saw the potential of social for the first time. Access to a global market in real time at high speed.

Beyonce and her marketing gurus got it right when in December 2013, she bypassed mass media to launched her new album on her own social networks. There wasn’t one TV show or mass media channel to be seen.

This was a marketing tipping point.

We also have many social network choices. They are global and still can be “earned” and built directly with your own audience. It takes time but the application of persistent effort is rewarded with your own content delivery networks. Bigger is better.

It’s a long-term game.

You will also have to choose which networks you want to focus on. One is not enough and it also risky because as the social networks evolve they keep changing the game and their algorithms. It’s all your eggs in one basket thing. For many that is the Facebook bucket. Be wary of committing your focus to just one platform.

Email
Email may be perceived as not cool but it does allow you to reach your dedicated audience when you want. Build your email list from the first day your blog goes “live”

Search
Search engines will give you nothing on the first day you publish, this fact means that “search engine optimisation” or “SEO” is ignored by many. But I promise you that if you invest in the key elements of “SEO” that a couple of years later that Google will reward you with free traffic when you start ranking on page one.

Mobile
Mobile is not a distribution network but it is a platform that needs special attention. So much media is now consumed on mobile devices (it is often 50% or more of blog and ecommerce traffic) that making sure that you have optimized your blog for smart phones and tablets is absolutely essential!

Optimized for mobile means people can:

Read your content easily without magnifying glasses
Subscribe to your email list on a mobile device
Buy your services and products without waiting to get home to their desktop
7. Create and package your knowledge
Do you have decades of experience and expertise that is worth something to a knowledge hungry world? Is it locked up in your grey matter? Not structured or packaged?

Today most of us are knowledge workers.

You might be in finance, marketing, technology or public relations. Do you have industry knowledge that is highly valued? Businesses buy expertise and knowledge workers to add value to their businesses.

Maybe its time to sit down, outline and unlock that knowledge for your benefit. You may even have a part time hobby and passion that could be bundled up into an online course or ebook to be monetized.

Blogs and the ability to self publish is opening up opportunities for “you” to be paid for your knowledge and creativity.

The rise of the online creative
The freedom to publish that blogging provides, is powering a new revolution of knowledge sharing, expression and creativity that is unprecedented.

Closet cooks are both demonstrating and displaying their culinary skills via video, recipes and teasing photos on foodie blogs.

Photographers are taking us on their local and world journeys. They are revealing corners of the globe that are exposing hidden cultures, geography and private lives for us to glimpse at like voyeurs. They are published to blogs, Facebook and Twitter.

Even teenagers create fashion that surprise us and is uploaded to YouTube and shared to a global audience.

Have a passion and some expertise and add a dose of technology and publish online. You can build an audience of thousands.

But there’s a problem
I was recently viewing a TED talk by Jared Diamond and he posed a question to a problem that is worth answering.

“How should we use our old people?”

This question was framed in a way that starts the journey in how we can come up with solutions to help societies grow old better. This dilemma has been created because modern society values youth and beauty over wisdom, age and experience. This has in part been created by the rise of technology as wisdom and knowledge in the past lay within the minds of the elders of the tribe.

Today we just Google knowledge.

It has made the finding of knowledge a technology solution. This is taking away the importance and role of the elders of our society.

So what does technology not touch that our wise older generation can still offer? Jared has a few suggestions.

Experience
Understanding of human relationships
Ability to help other people without ego getting in the way
Leadership
Networking
Interdisciplinary knowledge eg history, politics and economics
Supervising
Administrating
Advising
Strategizing
Teaching
Synthesizing
Devising long term plans
But there is a solution.

A solution
The technology that is the problem can also be the answer that taps into that wealth of wisdom and experience of decades. Help, build awareness and train the older generation to package, publish and promote their decades of knowledge, experience and insights on blogs and websites.

Here are some tips on how to package your knowledge to sell on your blog.

The first step to packaging your knowledge
So how do you approach packaging your knowledge?

The simplest place to start is to write a book. It can start with a short ebook. It doesn’t have to be long. Make it 10-15 pages. That’s the practice part. This is where you can distil your knowledge into chunk size bites that will help you start structuring and synthesizing your knowledge.

Then you can write a longer ebook that can also be turned into a printed book. There are a variety of “on demand” printing services that can assist you to create a print version. Blog posts can also be re-purposed and turned into chapters with some editing and rewriting.

The premium packaging of your expertise
The next steps are to add premium packaged versions of your knowledge.

If you want to take your ebook content to the next level you can supercharge your content by adding premium media and content.

Here is how you can turn a $29 eBook into a $3,000 product. This is how it can be done.

Add a podcast version – now you can charge $97
Add a Camtasia video version of the eBook where you record the screen shots in a video format while chatting through the eBook content – Sell that product for $597
Add interviews with experts – Sell product for $1,097
Offer personal coaching as part of the package – Sell for $2,097
Put it in a DVD package – Sell it all for $3,000
You can also then put on a live 2 day seminar and sell the tickets for $2,000. What about you?

Have you a wealth of knowledge that is wanting to get out? Have you decades of experience and “know how” that the rest of the world could benefit from?

Have you thought about productizing it?

8. Upload to your digital educating platform
Selling your knowledge can also be done many ways. Two popular ways are:

Ebooks
Online courses
To keep it simple let’s just look at selling your ebook for your first step.

Ebook
Once you have created your product(s) to sell on your blog you need an automated way to sell and deliver the ebook or video tutorial download. In the past this meant some tricky programming to integrate different systems to deliver the download and to process the credit card transaction.

This has changed.

For example, the Selz platform can be setup in a matter of minutes and can be used to sell both digital and physical products.

Selz has been developed with the modern online entrepreneur in mind. Using Selz you can maximise your sales effortlessly without having to spend precious time on the mechanics of running an online business. Selz allows you to upload the ebook or video for you and automatically delivers the files when a customer purchases them.

Selz also makes it easier to build a customer email list as it integrates with three of the most popular email systems Aweber, Mailchimp and Campaign Monitor. By connecting it up to your email platform you can build your email list for marketing your next book or online course.

Getting serious
If you want to get serious and build a whole ecosystem for:

Hosting your course material
Managing affiliates
Accepting and managing payments
Reporting
Emailing and automating your marketing
Then you have 2 choices for your packaged “premium” content and courses that you sell.

Build your own custom website (eg. WordPress platform with special templates)
Invest in a “cloud” based platforms such as Infusionsoft (starts from $199) or Ontraport (starts from $279) but with a lot more included as standard with everything already built in.
These platforms come into their own when you are selling your own online courses and are working with Joint venture partners and online influencers.

9. Build joint ventures
To amplify your marketing efforts then working with other bloggers is essential.

What is important to realise is that the social web allows you to work with other bloggers and businesses to reach each other’s customers. These “Joint Venture” relationships will amplify and multiply your marketing. With internet marketing this is often called “affiliate marketing”

Think about this for a moment. If you were able to work with 10 other bloggers who all had 10,000 emails each and you have 10,000 then you have just connected to a network of 100,000. That is an increase of 1,000 percent! This has to be done with high quality content and must be done with care, credibility and trust.

As Porter Gale states: “Your network is your net worth.”

10. Launch and market your product with joint venture partners
You have designed and developed your blog, created content built traffic and created relationships with partners.

If you want to take selling your product to a new level then you can create a solid process of putting in place online digital promotion campaigns with your joint venture partners.

Two of the most popular approaches include:

Selling from an online webinar: This means having your digital product ready for sale, affiliate platform setup, partner that has a large email list (10,000+). The next steps include setting a webinar date with 1-2 weeks of promotion and then educate and sell at the backend of the webinar with a close and call to action.
“Launch formula” process: Creating and launching your product with a whole team of joint venture partners. This is when you really sell your product “at scale”. This strategy that has been created over the last decade to sell your knowledge online and is known as the “launch process”. Jeff Walker is seen as the “God Father” of this approach.
If you really want to launch your product then you need to learn the art of the the launch process

It includes the following:

Pre-launch
Launch
Post launch
If you want to learn about this in more detail then I would recommend that you read Jeff Walker’s book “Launch”

What about you?
Have you started your blog? Have knowledge you can package and sell? Haven’t got it just right.

Maybe it’s time to start. Remember “Done is better than perfect”

Want to learn how to start a blog that makes money today?
The jeffbullas.com blog is hosted by Bluehost Web Hosting. For only $3.49 a month, Bluehost can help you set up and host your blog. Because JeffBullas.com is a Bluehost affiliate partner, my readers can use this link to receive a 50% discount off the monthly price that can also include a free domain name.

The post The Ultimate Guide – The 10 Key Steps on How To Start a Blog That Makes Money appeared first on Jeffbullas’s Blog.

10 Tips on how to start a blog that makes money:
http://omhub.wordpress.com/2014/12/14/the-ultimate-guide-the-10-key-steps-on-how-to-start-a-blog-that-makes-money/

The 10 Tips on how to start a blog that makes money page is posted “By Mike Armstrong”

The A to Z of Landing pages that work…

New post on Online Marketing Hub

The ABCs of Landing Pages That Work [Infographic] by christopherjanb

Landing pages are bread and butter. Landing pages never stutter.

Landing pages are rhyme and reason. Landing pages stay in season.

See what I did there? Rhymes help make learning fun and easy.

And when you want to make a living as a blogger, learning how to create landing pages that convert is a smart way to help you build your career online.

So, what’s even more fun than a list of rhymes that help you learn the fundamentals of effective landing pages?

An infographic that visually depicts each rhyme!

Landing page rhyme time
The ultra-creative Lauren Mancke designed this handy guide to help you remember landing page elements that make sales.

Since you want your readers to act because your products and services assist them with something they lack, this infographic will keep you on track.

Let’s jump right in to the ABCs of landing pages that work!

IMG_6178.PNG
Want to publish this infographic on your own site?

Copy and paste the following code into your blog post or web page:

IMG_6178.PNG
Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage.

You can also click here to download a PDF of the infographic (133.6 MB), which is suitable for printing and hanging near your workspace when you need to see it most.

Over to you …
Can you think of a rhyme to help you remember your favorite landing page tip?

Which rhyme in the infographic will be your first priority the next time you create a landing page?

Head over to Google+ and let us know!

About the Author: Steven A. Lowe is a consultant, software developer, inventor, entrepreneur, author, musician, and lover of puns. He ran an innovative custom software development company for nearly a decade before joining ThoughtWorks as a Principal Consultant in 2014. Check out Steven’s ebook series on landing pages, and follow him on Twitter.

The post The ABCs of Landing Pages That Work [Infographic] appeared first on Copyblogger.

For more on content marketing see:
http://omhub.wordpress.com/2014/11/24/the-abcs-of-landing-pages-that-work-infographic/fr

The A to Z of Landing pages that work page was posted “By Mike Armstrong”

31 Blogging Tips

New post on Online Marketing Hub

31 Advanced Blogging Tricks
by christopherjanb
Are You Taking Full Advantage of These Blogging Tactics?
It’s Halloween. While it’s easy to become a witch just by wearing a big hat and black clothes, it’s not so easy to create a unique look like Wicked’s green-skinned Elphaba.

Unlike Halloween, blogging doesn’t have to be scary and we’ve got 31 advanced blogging tricks to maximize your business blog’s measurable results. (If you’re first starting a blog, check out our newbie blogging guide.)

Regardless of how long you’ve been blogging, you may need some help. Here’s why:

Over 50% of businesses who’ve blogged for 5+ years don’t leverage the full power of their blogs to generate measurable success according to Curata. [Note: Curata defined success as 10,000 pageviews per month.]

The biggest benefit of blogging is developing owned media that supports sales, improves search results and builds your brand.

31 Advanced blogging tricks
Here are 31 advanced blogging tricks to improve your blog results.

1. Set measurable goals associated with your business objectives
Attempting to be a Top 100 blogger in 6 months is a daunting task and won’t necessarily enhance your business.

Choose achievable targets that contribute to your business. Be as specific as possible. For example, write 2 articles per week that answer a customer question. This is the Marcus Sheridan approach: “They ask, you answer.”
2. Know your audience
As with any content, it’s critical to understand the people you’re trying to reach so that your posts resonate with them and keep them returning for more. To this end create a targeted persona for your blog.

Ask new subscribers for input regarding their pain points. I borrowed this tip from Derek Halpern. If someone registered, they’ll love you’re asking for their input. Try to respond to these emails. They not only help you understand your audience but also provide ideas for posts.
3. Select your blog topic with care
Since you need to focus your blog content, the more specific your niche, the better.
Your blog shouldn’t be the Wikipedia of your category.

Assess your market to see where there are untapped opportunities. This can be difficult for newbies to do. After you’ve gotten the hang of blogging and know your topic, you can step back and refine the focus of your blog.
Evaluate your URL. This is your blog’s address. Is it memorable and how does it work with your company or brand names? Is there value to some of the newer top-level domains?
4. Invest in your blog
Many bloggers start with a great burst of energy then quickly burn out. Your business blog requires resources both human (including content creation, copyediting, promotion and technology) and financial. Neil Patel spends a minimum of $20,000 per month on Quick Sprout.

Write longer posts. Don’t add filler. Provide unique, quality content. Cover the topic completely. To maximize social shares, write 2,500+ words based on Buffer’s analysis. While more work, the increase is significant. Halpern spends 80% of his time promoting his content.
5. Choose your keywords based on analysis
Don’t leave your keywords to chance. Integrate your keyword research into your editorial calendar to ensure that you’ve got posts for each keyword and phrase.

Use a tool like SEMRush to research your competitors to find the keywords for which they rank. RazorSocial’s Ian Cleary recommends using SEMRush to see keywords, estimated percentage of search traffic from those keywords, cost per click (if you advertised those keywords), and estimated search volume. If competitors gets traffic for these keywords, write better content to attract some of it.
Link to new posts from popular past posts. Part of the strength of a blog post is how it connects to the whole.
6. Keep your blog post ideas flowing
If possible, don’t leave your blog writing until the last minute. I find that when I start too late, my blog posts take twice as long to write and are half as effective. The average blog post is 800 words and takes 2.5 hours to write according to Orbit Media’s blogging research.

Create research or data. Andy Crestodina did a great job of this with his Blog Research. Find something new everyone takes as the truth. Crestodina got lots of links to his website and great guest opportunities.
Mine your email outbox for post ideas. Oribt Media’s Andy Crestodina recommends looking in your sent mail folder for relevant topics. It’s full of content. It reveals what your audience is asking for and, even better, you’ve already got the rough draft!
Get sales and customer service into the process. As your firm’s front that interacts with prospects and customers, Sheridan recommends, “Have sales blind copy your head blogger to capture the question and answer.” In addition to reducing the need to answer it multiple times, this post will shorten the sales cycle.
Become the Oprah of your niche. Get out and interview your influencers, customers or others. Gini Dietrich used to spotlight a social media follower for #FollowFriday. Now she reaches out to influencers. These posts perform well! (She wouldn’t keep doing them if they didn’t!) The Orbit Media blog profiles their employees. Who can you interview?
Mention influencers in your blog posts. Don’t just focus on the top. Consider people who are at the start of their career. Take a page from me and gather input from other influencers.
7. Convince readers to dive deeper into your content
Extend your visitors’ time on your blog by getting them to scan through your entire article and seek other related information on your blog. To this end, make sure that your recommended content stands out.

Include links to related content. On the Nielsen Norman Group’s blog, Hoa Loranger suggests using 5–7 related links per article to avoid overwhelming users. Place links at the end of each article immediately after the post. Frontload links with keywords.
8. Expand your media empire.
Offer your audience content in a variety of formats to expand your reach and build new segments of your audience.

Start a podcast to provide audio. Mike Stelzner is the poster child for podcasting. It’s the Friday feature of Social Media Examiner’s blog. BTW: Social Media Examiner 2014 research highlighted the podcasting opportunity to get an edge.
Get into pictures. Jay Baer has a regular video clip on his Convince and Convert blog.
Let me teach you. Jon Loomer tested the potential of webinars with a weekly Q&A. [Jon has since moved his webinars to a paid product.] 9. Get involved with your readers
While many bloggers consider comments to be nirvana and other complain about the spam, the bottom line is that your audience wants to engage and get your feedback. Here’s what The University of Queensland’s Dr. Stephanie Tobin found:

“[F]eelings of belonging are threatened when users stop generating content or participating online, and when information they have posted does not receive a response from others.”

Big tip of my hat to Gini Dietrich; she continues to respond to her Spin Sucks blog.

Encourage the conversation somewhere. Blogging powerhouse, Copyblogger, moved their conversation to Google+.
Use comment software (such as Disqus) to deter spammers. The goal is to eliminate most spam but not to prevent conversation. The harder the hoops you need your audience to jump through, the less they’ll participate.
10. Promote your blog everywhere
Like any other form of advertising, it’s important to continually get your message out. Your audience needs to see a promotion 5-7 times before they believe it and take action.

Email people you mention in your blog posts. Appeal to their egos!
Repromote your older blog posts. Many bloggers are onto the new, new thing. Focus on your best content and where appropriate update it.
Include a link to your blog (or latest blog post) in your email signature file. Even better, change this universally for everyone in your firm for all outgoing email.
Add a link to your blog to your customer service and purchase emails. These communications go to primary email accounts, not unread folders.
Spotlight relevant blog posts on your product pages. The drawback of this option is that it must be done manually. Another option is to add this to your blog publishing checklist.
11. Maximize your blog post reach on social media
Once isn’t enough on social media. You’ve got to build your community and continue to be active and engaged. (For help with your social media shares, check out what you can learn from 2.6 billion social shares. Includes charts!)

Leverage the power of your employees’ social media connections. Share your blog content within your organization and encourage your employees to share it amongst their colleagues. Of course, this assumes that you’ve got social media guidelines in place.
Serve your blog post more than once on Twitter. Chop up your blog post to provide multiple opportunities for sharing over a longer period of time, Each subsequent retweet gains about 75% of the previous number of retweets according to Tomasz Tunguz.
Include ClickToTweet and other social sharing buttons to extend your blog post’s life on social media.
Tap into Pinterest’s curation power. Create a pinboard for your articles. Then craft attractive pins for each of your blog posts. I got this great blog tip from Peg Fitzpatrick. But you don’t have to take our word for it. Buzzfeed has 2 staff members who curate Buzzfeed’s content on Pinterest.
Extend your Facebook reach with advertising. Jon Loomer is the king of Facebook Advertising recommends doing this with every blog post.
12. Give your best content to other top blogs
Spread the wealth of your information to other platforms.

Be strategic with your guest blogging efforts. Andy Crestodina plans his guest blogging to yield quality links and traffic. He averages 1 guest post per week. Dietrich gives a great explanation of this (as well as how to write headlines)
Do your homework before you ask. Don’t just send a fill-in-the-blank email to every blog. Understand their audience and determine if they accept guest posts. (Note: Actionable Marketing Guide does NOT accept guest posts.)
Actively engage on your guest posts with social shares and comment responses. Schedule it for prime time sharing. Because they have larger audiences and help to build your reputation by association.
13. Catch your visitors before they leave
Install OptinMonster or a similar tool to capture email addresses of readers as they exit your blog. This is a relatively non-invasive way to build your housefile.
The bottom line is that every blogger can continue to improve their craft regardless of how good they are.

I know I do.

I also know I’m not alone since bloggers like Neil Patel continue to document what they’re doing that succeeds.

Use these 31 advanced blogging tricks to take advantage of the full power of your blog to achieve your business objectives.

What is your favorite advanced blogging trick?

Happy Marketing,
Heidi Cohen

Related blogging articles

Blogging basics 201
Heidi Cohen is the President of Riverside Marketing Strategies.
You can find Heidi on Google+, Facebook and Twitter.
For those of you in Raleigh, NC, please join me for Internet Summit November 11th through 13th.
Use the code HEIDI50 to save $50 OFF any pass level.

Even though Content Marketing World is finished until next September, you can still get all the content from 2014’s exciting conference. The CMWorld On Demand package includes: Audio and video from the 2014 keynote sessions, audio and PowerPoint presentations of all the breakout sessions, over 40 audio sessions from the leading B2B and B2C brands, as well as keynote video performances.

Free Webcast!
Return on Authenticity:
Making Effective Storytelling and Content Performance Align
Join the discussion on Wednesday, October 29, 2014 at 10:00 AM PT/ 1:00 PM ET with Nancy Slavin, SVP of Marketing, Macy’s Merchandising Group, and Dan Kimball, CMO, Thismoment.

According to research by Nielsen, 70 percent of global consumers trust online consumer reviews and rate reviews as the second most trusted form of advertising. And according to BazaarVoice, when it comes to trust, marketers may as well eliminate their own brand websites as a fountain of customer trust as only 16 percent of US consumers said they trust the content on a brand’s website compared to the 51 percent who trust content generated by other users.

Today’s digital currency is arguably authenticity, and what attracts customers – especially the digitally dependent, savvy millennial – is not just content. It is the delivery of authentic, unvarnished content from their peers.

Join the CMO Council on Wednesday, October 29, at 10am PST/ 1pm EST for a one-hour webcast that will invite industry experts in content marketing and user-generated content who are effectively leveraging authentic storytelling as part of their content marketing strategies. We will also feature an interactive Q&A session at the conclusion of the speaker presentations.

Register for this Free Webcast today!

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The post 31 Advanced Blogging Tricks appeared first on Heidi Cohen.

For more on this article or content marketing see:
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How to Triple your Twitter following in just 10 mins a week:

http://maconsultancycardiff.com/twitter/how-to-triple-your-twitter-following-in-just-10-mins-a-week/

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http://maconsultancycardiff.com/social-media-training/social-media-training-wales-10/

Increase your Twitter Linkedin Facebook audience reach:

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Lease the New Jaguar Xe from just £299:

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Popular Posts from the previous day:

http://maconsultancycardiff.com/marketing-company-cardiff/popular-marketing-posts-from-our-cardiff-marketing-blog-from-yesterday/we

The “Popular Blog Posts from yesterday” page was posted “By Mike Armstrong”

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31 #Blogging Tips – #BusinessTips

New post on Online Marketing Hub

31 Advanced Blogging Tricks
by christopherjanb
Are You Taking Full Advantage of These Blogging Tactics?
It’s Halloween. While it’s easy to become a witch just by wearing a big hat and black clothes, it’s not so easy to create a unique look like Wicked’s green-skinned Elphaba.

Unlike Halloween, blogging doesn’t have to be scary and we’ve got 31 advanced blogging tricks to maximize your business blog’s measurable results. (If you’re first starting a blog, check out our newbie blogging guide.)

Regardless of how long you’ve been blogging, you may need some help. Here’s why:

Over 50% of businesses who’ve blogged for 5+ years don’t leverage the full power of their blogs to generate measurable success according to Curata. [Note: Curata defined success as 10,000 pageviews per month.]

The biggest benefit of blogging is developing owned media that supports sales, improves search results and builds your brand.

31 Advanced blogging tricks
Here are 31 advanced blogging tricks to improve your blog results.

1. Set measurable goals associated with your business objectives
Attempting to be a Top 100 blogger in 6 months is a daunting task and won’t necessarily enhance your business.

Choose achievable targets that contribute to your business. Be as specific as possible. For example, write 2 articles per week that answer a customer question. This is the Marcus Sheridan approach: “They ask, you answer.”
2. Know your audience
As with any content, it’s critical to understand the people you’re trying to reach so that your posts resonate with them and keep them returning for more. To this end create a targeted persona for your blog.

Ask new subscribers for input regarding their pain points. I borrowed this tip from Derek Halpern. If someone registered, they’ll love you’re asking for their input. Try to respond to these emails. They not only help you understand your audience but also provide ideas for posts.
3. Select your blog topic with care
Since you need to focus your blog content, the more specific your niche, the better.
Your blog shouldn’t be the Wikipedia of your category.

Assess your market to see where there are untapped opportunities. This can be difficult for newbies to do. After you’ve gotten the hang of blogging and know your topic, you can step back and refine the focus of your blog.
Evaluate your URL. This is your blog’s address. Is it memorable and how does it work with your company or brand names? Is there value to some of the newer top-level domains?
4. Invest in your blog
Many bloggers start with a great burst of energy then quickly burn out. Your business blog requires resources both human (including content creation, copyediting, promotion and technology) and financial. Neil Patel spends a minimum of $20,000 per month on Quick Sprout.

Write longer posts. Don’t add filler. Provide unique, quality content. Cover the topic completely. To maximize social shares, write 2,500+ words based on Buffer’s analysis. While more work, the increase is significant. Halpern spends 80% of his time promoting his content.
5. Choose your keywords based on analysis
Don’t leave your keywords to chance. Integrate your keyword research into your editorial calendar to ensure that you’ve got posts for each keyword and phrase.

Use a tool like SEMRush to research your competitors to find the keywords for which they rank. RazorSocial’s Ian Cleary recommends using SEMRush to see keywords, estimated percentage of search traffic from those keywords, cost per click (if you advertised those keywords), and estimated search volume. If competitors gets traffic for these keywords, write better content to attract some of it.
Link to new posts from popular past posts. Part of the strength of a blog post is how it connects to the whole.
6. Keep your blog post ideas flowing
If possible, don’t leave your blog writing until the last minute. I find that when I start too late, my blog posts take twice as long to write and are half as effective. The average blog post is 800 words and takes 2.5 hours to write according to Orbit Media’s blogging research.

Create research or data. Andy Crestodina did a great job of this with his Blog Research. Find something new everyone takes as the truth. Crestodina got lots of links to his website and great guest opportunities.
Mine your email outbox for post ideas. Oribt Media’s Andy Crestodina recommends looking in your sent mail folder for relevant topics. It’s full of content. It reveals what your audience is asking for and, even better, you’ve already got the rough draft!
Get sales and customer service into the process. As your firm’s front that interacts with prospects and customers, Sheridan recommends, “Have sales blind copy your head blogger to capture the question and answer.” In addition to reducing the need to answer it multiple times, this post will shorten the sales cycle.
Become the Oprah of your niche. Get out and interview your influencers, customers or others. Gini Dietrich used to spotlight a social media follower for #FollowFriday. Now she reaches out to influencers. These posts perform well! (She wouldn’t keep doing them if they didn’t!) The Orbit Media blog profiles their employees. Who can you interview?
Mention influencers in your blog posts. Don’t just focus on the top. Consider people who are at the start of their career. Take a page from me and gather input from other influencers.
7. Convince readers to dive deeper into your content
Extend your visitors’ time on your blog by getting them to scan through your entire article and seek other related information on your blog. To this end, make sure that your recommended content stands out.

Include links to related content. On the Nielsen Norman Group’s blog, Hoa Loranger suggests using 5–7 related links per article to avoid overwhelming users. Place links at the end of each article immediately after the post. Frontload links with keywords.
8. Expand your media empire.
Offer your audience content in a variety of formats to expand your reach and build new segments of your audience.

Start a podcast to provide audio. Mike Stelzner is the poster child for podcasting. It’s the Friday feature of Social Media Examiner’s blog. BTW: Social Media Examiner 2014 research highlighted the podcasting opportunity to get an edge.
Get into pictures. Jay Baer has a regular video clip on his Convince and Convert blog.
Let me teach you. Jon Loomer tested the potential of webinars with a weekly Q&A. [Jon has since moved his webinars to a paid product.] 9. Get involved with your readers
While many bloggers consider comments to be nirvana and other complain about the spam, the bottom line is that your audience wants to engage and get your feedback. Here’s what The University of Queensland’s Dr. Stephanie Tobin found:

“[F]eelings of belonging are threatened when users stop generating content or participating online, and when information they have posted does not receive a response from others.”

Big tip of my hat to Gini Dietrich; she continues to respond to her Spin Sucks blog.

Encourage the conversation somewhere. Blogging powerhouse, Copyblogger, moved their conversation to Google+.
Use comment software (such as Disqus) to deter spammers. The goal is to eliminate most spam but not to prevent conversation. The harder the hoops you need your audience to jump through, the less they’ll participate.
10. Promote your blog everywhere
Like any other form of advertising, it’s important to continually get your message out. Your audience needs to see a promotion 5-7 times before they believe it and take action.

Email people you mention in your blog posts. Appeal to their egos!
Repromote your older blog posts. Many bloggers are onto the new, new thing. Focus on your best content and where appropriate update it.
Include a link to your blog (or latest blog post) in your email signature file. Even better, change this universally for everyone in your firm for all outgoing email.
Add a link to your blog to your customer service and purchase emails. These communications go to primary email accounts, not unread folders.
Spotlight relevant blog posts on your product pages. The drawback of this option is that it must be done manually. Another option is to add this to your blog publishing checklist.
11. Maximize your blog post reach on social media
Once isn’t enough on social media. You’ve got to build your community and continue to be active and engaged. (For help with your social media shares, check out what you can learn from 2.6 billion social shares. Includes charts!)

Leverage the power of your employees’ social media connections. Share your blog content within your organization and encourage your employees to share it amongst their colleagues. Of course, this assumes that you’ve got social media guidelines in place.
Serve your blog post more than once on Twitter. Chop up your blog post to provide multiple opportunities for sharing over a longer period of time, Each subsequent retweet gains about 75% of the previous number of retweets according to Tomasz Tunguz.
Include ClickToTweet and other social sharing buttons to extend your blog post’s life on social media.
Tap into Pinterest’s curation power. Create a pinboard for your articles. Then craft attractive pins for each of your blog posts. I got this great blog tip from Peg Fitzpatrick. But you don’t have to take our word for it. Buzzfeed has 2 staff members who curate Buzzfeed’s content on Pinterest.
Extend your Facebook reach with advertising. Jon Loomer is the king of Facebook Advertising recommends doing this with every blog post.
12. Give your best content to other top blogs
Spread the wealth of your information to other platforms.

Be strategic with your guest blogging efforts. Andy Crestodina plans his guest blogging to yield quality links and traffic. He averages 1 guest post per week. Dietrich gives a great explanation of this (as well as how to write headlines)
Do your homework before you ask. Don’t just send a fill-in-the-blank email to every blog. Understand their audience and determine if they accept guest posts. (Note: Actionable Marketing Guide does NOT accept guest posts.)
Actively engage on your guest posts with social shares and comment responses. Schedule it for prime time sharing. Because they have larger audiences and help to build your reputation by association.
13. Catch your visitors before they leave
Install OptinMonster or a similar tool to capture email addresses of readers as they exit your blog. This is a relatively non-invasive way to build your housefile.
The bottom line is that every blogger can continue to improve their craft regardless of how good they are.

I know I do.

I also know I’m not alone since bloggers like Neil Patel continue to document what they’re doing that succeeds.

Use these 31 advanced blogging tricks to take advantage of the full power of your blog to achieve your business objectives.

What is your favorite advanced blogging trick?

Happy Marketing,
Heidi Cohen

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Blogging basics 201
Heidi Cohen is the President of Riverside Marketing Strategies.
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Today’s digital currency is arguably authenticity, and what attracts customers – especially the digitally dependent, savvy millennial – is not just content. It is the delivery of authentic, unvarnished content from their peers.

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