Category: Blogging Advice

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Listen to the most recent episode of my podcast: #MorningMotivation Time for a bit of 10x thinking 🔟❌ Think big, plan big, do big by #MikeArmstrong 💪 https://anchor.fm/mike-armstrong9/episodes/MorningMotivation-Time-for-a-bit-of-10x-thinking–Think-big–plan-big–do-big-by-MikeArmstrong-eg7171

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How to Choose the Best Blogging Platform in 2020 (Compared)

How to Choose the Best Blogging Platform in 2020 (Compared) – A useful WPBeginners Article…

Last updated on January 2nd, 2020 by Editorial Staff

Are you looking to start your own blog, but can’t figure out how to choose the best blogging platform?

It’s a tough choice since there are several different blogging platforms out there.

How do you find out which one is right for you?

In this article, we’ll help you choose the best blogging platform by going over the pros and cons of the most popular blogging sites.

Here are the popular blogging platforms we’ll be comparing in this article. If you’re interested in a particular platform, you can click the link to skip ahead in the article.

WordPress.org
Constant Contact Website Builder
Gator
WordPress.com
Blogger
Tumblr
Medium
Squarespace
Wix
Ghost
Choosing The Best Blogging Platform – What to Look for?

Before diving in the list, it is helpful to know what you’re looking for in a blogging platform.

As a beginner, you’ll want a blogging platform that’s easy to set up, has a low learning curve, and doesn’t require any coding skills.

You’ll also need to think about what kind of blog you want to create, now and in the future.

As your blog grows, you may want to change the look of your site and add more features for your growing audience.

That means it’s important to choose a blogging platform that’s flexible, with room to grow.

Starting off with the wrong platform can make it very difficult to switch later on.

Lastly, even if you don’t have plans to make money blogging right now, it’s smart to make sure you have the option to do so in the future.

With all that in mind, let’s compare the best blogging platforms for beginners.

1. WordPress.org

WordPress.org is the world’s most popular blogging software. Started in 2003, WordPress now powers more than 30% of all websites on the internet.
Note: It’s easy to confuse WordPress.org with WordPress.com, which is a blog hosting service mentioned later in this list. See our guide on the difference between WordPress.org and WordPress.com.
WordPress.org is an open source free blogging platform that allows you to build your website or blog within minutes.
It is a self-hosted solution which means that you will need to sign up with a WordPress hosting provider. WordPress is a great option if you want to have full control over your blog’s future.
Pros
WordPress.org gives you control over every aspect of your website.
You can grow your blog and add extra features like forums, online store, and paid membership. This makes WordPress the best blogging platform to make money.
There are thousands of free themes available for WordPress. This allows you to create a beautiful website that stands apart from the crowd.
You also get access to more than 54,000 free plugins. These plugins are like apps for your WordPress blog that allow you to add features like contact forms, galleries, etc.
WordPress is search engine friendly. You can easily create SEO friendly URLs, categories, and tags for your posts. Plus, there’re a good number of great SEO plugins for additional features.
Cons
Managing your own website comes with a bit of a learning curve.
You will have to manage your own backups and security.
Pricing
WordPress software is free, but you’ll need to have a domain name (about $14.99/year) and hosting (usually starting from $7.99/month).
You need a domain name and web hosting for starting any type of website.
WPBeginner users can get started for only $2.75 per month with Bluehost, an official WordPress recommended hosting provider. They are offering our users 60% off on web hosting and a FREE domain name.
See our guide on how to start a WordPress blog for complete step by step instructions.
2. Constant Contact Website Builder

Constant Contact Website Builder is an intelligent A.I. powered website builder that allows you to create a free blog, business website, and even an online store within minutes.
You can start with their large templates collection and customize your website design using an easy to use drag and drop interface. You also get access to other helpful tools such as a custom logo maker, professional stock photo library of over 550,000 images, and a whole lot more.
Pros
Easy-to-use drag and drop website builder with no technical skills required.
Quick and easy setup, since Constant Contact will host your website for you.
Very generous free plan that allows you to try out the service and even build an online store before buying.
Free domain and Free SSL certificate is included with all paid plans.
Cons
The developer ecosystem is small, so there aren’t as many third party plugins like WordPress.
Limited integration with third party platforms.
Exporting your site from Constant Contact website builder to another platform is difficult.
Pricing
Constant Contact website builder offers a very generous free plan that allows you to create a blog, business website, and even an online eCommerce store.
You can upgrade to the Starter plan for $10 per month which gives you access to a free custom domain name, free SSL certificate, and other powerful platform features along with phone based support which is a big plus considering most other website builders don’t offer phone support.
The business plan which costs $20 per month gives you access to advanced eCommerce related features.
If you’re a small business who don’t want to use WordPress, then Constant Contact is the next best choice considering everything you get for the price.
3. Gator by HostGator

Gator is a website builder and blogging platform created by HostGator, the popular web hosting company that we use to host the WPBeginner website. Gator offers a drag & drop tool that you can use to build any type of website including blogs, business sites, and even an online store.
It’s important that you don’t confuse the Gator builder with HostGator website hosting. You can use HostGator hosting service to start a WordPress blog like we have done.
However if you are looking for a non-WordPress all-in-one blog platform and hosting solution, then Gator is the perfect option.
Pros
Easy drag and drop builder to customize your blog & website design.
Quick setup – no technical hassle.
Backups, performance, and security is all handled by HostGator (no headaches).
Free Domain and SSL certificate is included in all plans.
Can easily add an online store to your blog with just a few clicks.
Cons
There is no free account, but they do have a 45-day money back guarantee.
Ecommerce features are restricted to higher plans only.
Limited number of apps and extensions.
Pricing
WPBeginner users get 55% off on all Gator builder plans. The Starter plan costs $3.46/month and it comes with all the features you need to start a successful blog including a free domain and SSL certificate.
You just need to make sure to use our Gator Website Builder coupon code: wpbeginner to get 55% off.
4. WordPress.com

WordPress.com is a blog hosting service offered by Automattic, a company created by WordPress.org co-founder Matt Mullenweg.
WordPress.com offers a basic blog hosting service for free. You can purchase additional options like a custom domain name, additional storage, and other premium services.
Started in 2005 with a goal to bring WordPress experience to a larger audience, WordPress.com is a good blogging site for users who don’t want the advanced features of self-hosted WordPress.
Pros
No setup required.
Easy to use and manage.
It’s completely free if you are happy with a WordPress.com subdomain. Your free website name looks like this: https://example.wordpress.com.
Cons
Limited options to extend your site. You cannot use custom themes and plugins for customizing your blog.
You cannot run advertisements on your blog. Instead, WordPress.com will show their ads on your free website.
You do not own your blog, and WordPress.com can suspend your account if they find you are violating their terms of service.
Pricing
The basic WordPress.com account is free, but it will have WordPress.com ads and branding.
You can upgrade to their Personal plan for $4/month (billed yearly) to remove WordPress.com logo and advertising from your website. You also get a custom domain (such as www.yoursite.com).
For $8/month (billed yearly) you can get additional design tools and extra storage.
Because of the similarity in names, beginners often start with WordPress.com thinking they are getting the powerful WordPress.org software. After seeing the limitations, users often end up switching from WordPress.com to WordPress.org to have more features and control over their website.
5. Blogger

Blogger is a free blogging service by Google. It offers a quick and easy way to create a blog for non-tech-savvy users.
Blogger is one of the earliest blogging platforms in existence. It was first launched in 1999 by Pyra Labs. Later in 2003, Google acquired Blogger and redesigned it as the product we know today.
All you need is a Google account to start a free blog on Blogger.
Pros
Blogger is free.
It’s easy to use and manage without any technical skills.
Has the added advantage of Google’s robust secure platform and reliability.
Cons
You’re limited to basic blogging tools, and can’t add new features as your blog grows in popularity.
Design options are limited, with fewer templates available. Third party templates for Blogger are often low quality.
Blogger does not receive frequent updates or new features.
Google can suspend your blog at any time, or even cancel the Blogger service altogether. (They have a history of abandoning projects without warning, such as Feedburner.)
For more pros and cons of Blogger, see our comparison of WordPress vs Blogger (Pros and cons).
Some users start out with Blogger because it’s free, but eventually as their blog grows, they end up switching from Blogger to WordPress to get more features and control over their website.
Pricing
Blogger is free with a Blogger subdomain like https://example.blogspot.com. If you want to use a custom domain, you need to buy from a third-party domain registrar.
6. Tumblr

Tumblr is a little different than other blogging platforms. It is a microblogging platform with social networking features including following other blogs, reblogging, built-in sharing tools, and more.
Pros
Tumblr is free with a Tumblr subdomain like https://example.tumblr.com. You can also connect a premium custom domain name.
It is very easy to set up and use.
It has an integrated social media component.
As a microblogging tool, Tumblr makes it easy to quickly blog videos, GIFs, images, and audio formats.
Cons
Tumblr comes with a limited set of features that you cannot extend as your blog grows.
There are many themes available for Tumblr, but they can’t offer additional features.
Backing up your Tumblr blog or importing it to other platforms is difficult (see our guide on how to move from Tumblr to WordPress).
Pricing
Tumblr is free to use. You can use a custom domain (purchased separately) for your Tumblr blog, and there are also third-party themes and apps available to purchase.
7. Medium

Launched in 2012, Medium has grown into a community of writers, bloggers, journalists, and experts. It is an easy-to-use blogging platform with limited social networking features.
Medium works much like a social networking site where you can create an account and start publishing your articles. After you sign up, you’ll have a profile address like this: https://medium.com/@yourname. But you cannot use your own domain.
Pros
Medium is easy to use, with no setup required and no coding skills needed.
It allows you to reach an existing online community of people of similar interests.
You can focus solely on writing, instead of designing a website.
Cons
Features are very limited in terms of design or building a brand.
Medium owns your audience, so losing your blog means losing all your followers.
You cannot use your own domain name. You’ll simply get a profile page like in Facebook, e.g. https://medium.com/@yourname.
You cannot run your own ads to make money.
For more detailed comparison, see our guide on WordPress vs Medium – which one is better?.
Pricing
Medium is free to use.
While the platform looks attractive at first, the lack of monetization and control leads to most people switching from Medium to WordPress.
8. Squarespace

Squarespace is a website building service that allows you to create beautiful websites using easy drag and drop tools. It focuses on small business owners who are looking for an easy way to create an online presence.
Started in 2003, Squarespace currently powers millions of websites online.
Pros
Squarespace is simple and easy to use for beginners who aren’t very tech-savvy.
It has beautiful professionally designed templates.
It separately offers domain name with SSL/HTTPs and eCommerce stores.
Cons
Squarespace is limited to the features built into their proprietary platform.
Integrations are limited to a select few services and tools.
See our guide on WordPress vs Squarespace for a more detailed comparison.
Pricing
Squarespace has different pricing plans for websites and online stores.
Pricing for their Personal website plan starts at $16/month, or $12/month if you pay for the year in advance. For the Business plan, pricing starts at $26/month, or $18/month billed annually.
Whereas pricing for online stores starts from $26/month and up to $40/month.
Often users end up switching from Squarespace to WordPress to minimize their expenses and add more features on their websites.
9. Wix

Wix is a hosted platform to build websites. It offers a solution for small businesses to build a website using drag and drop tools. You can also add a blog to your website by adding the Wix Blog app.
Wix.com was founded in 2006 as a platform where anyone could create their own stunning website with no coding skills required. It has currently over 110 million users across the globe.
Pros
You can customize your site using dozens of templates and third party apps.
Build your site with easy drag and drop tools; no coding skills required.
Setup is quick and easy.
Cons
The free account is limited and shows Wix branding and ads on your site.
Free third party apps are limited.
Once you choose a template you cannot change it.
Ecommerce features are limited to paid plans, and even those features are limited.
Blog features do not match up to the other platforms in the list.
See our article on Wix vs WordPress for a detailed comparison of the two platforms.
Pricing
The basic Wix website builder is free. With a free Wix account, you’ll get a Wix subdomain that looks like this: https://username.wixsite.com/example.
However, you can add a custom domain for $4.50/month. Their premium plans start from $8.50/month and go up to $24.50/month.
10. Ghost

Ghost is a minimalist blogging platform with features entirely focused on writing blog posts. Started in 2013, Ghost is available as a hosted platform and as a software that you can install / host yourself. We’ll take a look at both options.
Pros
Focused on blogging and writing.
Clean, clutter-free, and intuitive user interface.
Written in JavaScript, so it’s super fast.
No setup required for the hosted version.
Cons
Not easy to customize with apps.
The simplified user interface means options are very limited.
Not enough themes to change appearance of your site.
Complicated setup if you install it yourself.
Take a look at our comparison of WordPress vs Ghost for more details on the topic.
Pricing
The self-hosted version needs a custom domain (about $14.99/year) and web hosting (starting from about $7.99/month).
Pricing for the hosted version starts at $29/month for 2 staff users with a 100k page view limit. Unless you buy a custom domain from a third-party domain registrar, your blog will be a Ghost subdomain ending with ghost.io.
Our Pick for the Best Blogging Platform

We believe that WordPress.org outperforms all other blogging sites. It is powerful, easy to use, affordable, and the most flexible of all available blogging platforms. Here are all the reasons why you should use WordPress.
To help you start your own WordPress site, we have created a complete guide on how to start a blog in 7 Easy Steps.
If you need help, then WPBeginner’s team of experts can even help setup your blog for free. Learn more about our free WordPress blog setup service.
If you’re looking for a WordPress alternative, then our second choice for the best blogging platform would be Constant Contact website builder.
Their free A.I powered drag & drop website builder makes it easy to build any type of website from blog to business website to an online store.
We hope this article helped you choose the best blogging platform for your next blog. You may also want to see our guide on 27 proven tips to increase your blog traffic.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
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9 Great Content Marketing Tips (Blogging & Social Media Narketing Tips), From Buffet

” style=”max-width: 100%; display: block !important”>We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy.

Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to improve their social media and content marketing.

So here are our best and most practical ways to see a big impact from your actions on social media:

1. Share Images on Twitter: Increase Retweets by 150%

Since Twitter announced inline images, we’ve been experimenting with this change by adding images to a lot of the tweets from our @buffer Twitter account and have noticed a big difference in the engagement we’re getting. To get a better idea of what a difference inline images has made, I took the last 100 Tweets including a link from our @buffer account (not including any Retweets) and compared the averages of the tweets with and without images included.

Using Buffer’s built-in analytics, I was able to look at the number of clicks, favorites and Retweets each of our Tweets received.

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The first data point we looked at was clicks:

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Our click-through rate did grow, but not by very much. My theory on this is that with an inline image, there’s more content for the user to consume without leaving Twitter (which is probably what Twitter wants), so they’re not much more likely to click-through. Of course, that’s just a theory so it’ll be interesting to see what the data says over a longer time period as we keep experimenting with this.

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Favorites increased quite a lot. Along with Retweets in the graph below, this shows a lot more engagement with the Tweets themselves. Clicks, on the other hand, show engagement with the original content.

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2. Share Content More Than Once

We often share our blog posts multiple times on social networks, for a few difference reasons. Some of the biggest benefits we get are more traffic, reaching people in different time zones and sharing our content with people who’ve followed us since we last posted it.

1. More Traffic

The first, and perhaps most obvious, reason to share your content more than once is to drive more traffic that the initial share.

Tom Tunguz did an experiment on his own blog to show how reposting the same content helped him to boost traffic.

To get an idea of how many people were seeing and sharing his posts, Tom looked at the number of Retweets he got when Tweeting a link to one of his blog posts. We can assume from this that actual visits to his posts increased with each Retweet, as well.

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With each subsequent Tweet of an existing blog post, Tom noticed that he got around 75% as many Retweets as the time before.

We’ve also noticed that Tweeting posts from the Buffer blog more than once gives us more traffic and more engagement (favorites, Retweets).

Here’s an example where we’ve done this:

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2. Hit multiple time zones

Guy Kawasaki is known for posting the same content multiple times, and one reason he advocates doing this is to reach your followers in different time zones. He’s found that this increases the traffic to his content, particularly when Tweeting the same link several times:

The reason for repeated tweets is to maximize traffic and therefore advertising sales. I’ve found that each tweet gets approximately the same amount of clickthroughs. Why get 600 page views when you can get 2,400?

Guy generally repeats Tweets of his blog posts (with minor variations) four times each, to hit different time zones:

We provide content repeatedly because people live in different time zones and have different social media habits.

3. Reach your new followers

Something we’ve noticed at Buffer is that a lot of our posts are still relevant months after we publish them. The other thing that changes after we publish a post is that more people follow us on social networks, so if we repost content from our blog that’s six months old, many of our followers will be seeing it for the first time, so they’ll get value out of it even though it’s old content.

You can use a tool like Twitter Counterto track your follower growth, so you know when it’s a good time to repost some of your older content.

3. A/B Test on Social Networks

Since we usually post the same content to Twitter multiple times, we take advantage of this opportunity to test out what headline works best for the blog post.

Here’s how we usually run that kind of experiment:

  1. Find 2 headlines for an article that you think will perform well.
  2. Tweet both of these headlines at roughly the same time, at least 1 hour apart. We’ve found that posting the two Tweets both in the morning or both in the afternoon works best.
  3. Compare the data for each Tweet to find the best headline for your blog post.

Here’s an example of the analytics from a headline experiment we did on this blog post:

First tweet:

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Second tweet:

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The second Tweet clearly performed better as we found out through our social analytics and Buffer’s algorithm also identified it as a top Tweet. In fact, you can clearly see that the second headline got double the number of clicks.

When we see a big difference in engagement on a different headline like that, we usually go back to the original post and change the title itself (the URL never changes, just the heading of the post).

4. Reframe Content to Suit Your Audience

Something we try to do each time we post a piece of content is to slightly reframe it so we’re not just repeating ourselves.

Here’s an example of how we might do that on Facebook.

First, we post the actual link:

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Then we go and post only one image to explain part of the post:

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This way we can sometimes get double or even triple the amount of engagement by highlighting different elements of the content each time we post it. We often do this on Twitter as well.

First we publish it as a link:

Then, taking advantage of Twitter’s new expanded images feature, we publish it as an image and reframing it:

You can simply right click any image on the web with Buffer’s browser extensions for Firefox and Chrome to share a new image post on Twitter or Facebook, that according to the latest social media statistics, will garner significant more clicks, Retweets and favorites.

We also try slightly different wording each time we post the same thing, like this:

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5. Re-Buffer Posts and Buffer Native Retweets

A fairly recent feature we added to Buffer is the ability to drag-and-drop updates. You can now easily copy updates from your Twitter account to your Facebook account. For example:

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And you can also copy past updates back into your Buffer queue, which is really useful for getting more out of popular posts:

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Another neat feature of Buffer is that you can schedule native Retweets from Twitter.com. This is super easy and works with the click of a button. To get started, you just need to install the Buffer browser extension.

Now, whenever you see a Tweet that’s worth sharing, you can hit the Buffer button:

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This will let you easily schedule a native Retweet from any of your Twitter accounts:

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Plus, you can easily change the Retweet to the old school “RT @username: Text of the tweet” format. If you hover over the composer, you’ll see an option to “change to quote”:

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That’s all it takes! Now you’ll see that Retweet in your Buffer queue, waiting to be published. Of course you can still edit the update to delete, change it to a quote or move it around in your queue:

” style=”max-width: 100%; display: block !important”>

6. Keep on Top of Your Brand and Find Great Content with Mention & Buffer

Mention is a great tool to help you keep on top of your brand all over the web. It lets you monitor mentions of your brand specifically, as well as industry keywords, competitors and more. When you sign up for an account, the first thing you’ll want to do is create a new alert. This is as simple as naming your alert and adding any keywords you want to monitor:

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To get the most out of the recent integration of Mention + Buffer, you can now add your Buffer account to your Mention alerts so you can publish results to social networks. You can do this when you create a new alert, as well as adding your Facebook or Twitter accounts:

” style=”max-width: 100%; display: block !important”>

If you add your Buffer account, you’ll be able to publish to all of your connected social profiles and pages, just like you can from the Buffer dashboard or browser extensions.

Inside your alert results, you can filter by source including images, blogs, Twitter, Facebook, videos and more. If you choose blogs, you can find some great content to fill up your Buffer account:

” style=”max-width: 100%; display: block !important”>

Once you’ve found a post that you want to share, just click on the “React” menu and choose “Add to Buffer”:

” style=”max-width: 100%; display: block !important”>

7. Use Followerwonk to Tweet at Optimal Times

Followerwonk is a tool that we love using at Buffer to work out when is the best time for us to tweet.

To get started, head over to Followerwonk and click on “Analyze followers”

” style=”max-width: 100%; display: block !important”>

Next, pop your Twitter username into the box and select “analyze their followers” from the drop-down:

” style=”max-width: 100%; display: block !important”>

When your report is done, you’ll see a graph that shows when your followers are most active:

” style=”max-width: 100%; display: block !important”>

If you use Buffer, you can take advantage of this by creating a Buffer schedule based on your Followerwonk report. Just choose how many times you want to post each day, and hit the “Schedule at Buffer” button.

” style=”max-width: 100%; display: block !important”>

8. Transparency

Something we’ve found that’s really helped us to bond with our readers and build up a community around Buffer is to be really open about how we run the company. We share details about Buffer on our Open blog, as well as in interviews and on other sites.

” style=”max-width: 100%; display: block !important”>

cm open

We share details about our support team and how we handle customer support each month:

” style=”max-width: 100%; display: block !important”>

cm support

And about our revenue:

” style=”max-width: 100%; display: block !important”>

cm rev2

” style=”max-width: 100%; display: block !important”>

cm rev1

And we’ve even published a deep-dive before on how we manage our content strategy for the Buffer blog:

” style=”max-width: 100%; display: block !important”>

cm blog

9. Set Up Google Authorship

Google Authorship is not just the photo and byline that appears on search results pages, thought that’s a large part of it.

Below is a search results page for the term “Google authorship” showing many entries that have taken advantage of authorship:

” style=”max-width: 100%; display: block !important”>

In addition to the byline, there is a strategic layer to Google authorship. The tie-in with Google+ profiles creates verified connections between content on the web and the creators of the content. This gives Google the ability to identify quality, human-created content.

There are several benefits of setting up Google authorship for your content:

1. Your authorship byline will get you noticed.

Look at the below heatmap generated by eye-tracking studies. As you might expect, the top results on the page get a lot of looks, but so too do the results with rich snippets (and not so much for the results in between).

” style=”max-width: 100%; display: block !important”>

2. Entries with rich snippets have higher click-through rates.

A study performed by search marketing firm Catalyst found that clicks improved 150% with Google authorship.

” style=”max-width: 100%; display: block !important”>

3. Authorship is an advantage to the little guy.

Authorship offers a competitive advantage. A recent study found that only 3.5% of Fortune 500 companies are actively using authorship. Until they do, they are giving a big opportunity to the rest of us.

Authorship may be the future of search.

Don’t take it from me. Take it from Google’s Eric Schmidt. He sees a future where identity plays a big part in search results.

Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.

To get started with Google authorship, you can check out this step-by-step guide on the Buffer blog.

That’s it! I hope some of these might be useful for you here. We’ve recently introduced the brand new Buffer for Business too, so in case you’re looking for a powerful social media management tool, take a look, we’d love your feedback on it.

Subscribe to our new Definitivenewsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in.

Image credits: Tomasz Tunguz

For more see –

https://www.convinceandconvert.com/content-marketing/9-best-from-buffer/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

16 Great Blogging Tips from 16 Great Bloggers…

I’ve heard blogging referred to a couple of times recently as a mixture between an art and a science. If this is true (and I think it is), there’s no ‘right way’ to approach blogging if you want to be successful. There are plenty of people who’ve done a great job of it though, and I thought it would be useful to learn from them.

These 16 bloggers shared one important tip each for blogging beginners. No doubt, even if you’re not a beginner these tips will probably prove to be useful.

Create blog posts that answer the most interesting questions from people you engage with on social media.

Dave Larson, founder of @tweetsmarter

This can be a great way to gather ideas of what topics people would most like to read about, which will help your blog grow! One of the best ways I’ve seen this in action is through blog comments or Tweets. In one example, here on FastCompany a lot of people requested a post that features more women entrepreneurs:

” style=”max-width: 100%; display: block !important”>

blogging advice - screenshot

Now, a few weeks later adding such an article where just women contributed and built great businesses was a big hit:

” style=”max-width: 100%; display: block !important”>

blogging advice - fastco screenshot

 

Understand your audience better than they understand themselves. It takes a lot of upfront research, and often means being a member of the very tribe you’re trying to lead – but it pays off.

Brian Clark, founder and CEO, Copyblogger

Understanding your audience better means you’ll have a better idea of what blog content will resonate with them, which is a good start when you get to writing blog posts.

A great technique for doing this is to simply ask your readers first on Twitter, Facebook or LinkedIn with an engaging quote. If people respond well to it, than this is probably a great topic to write about. An example for this comes from Andrew Chen who famously “tests” his blogpost ideas on Twitter first.

And so does Joel here at Buffer. Take this example from a recent Twitter post of his, where he simply tweeted one quote to see how well people liked a topic before he blogged about it:

” style=”max-width: 100%; display: block !important”>

blogging advice - tweet

 

Write for yourself first & foremost. Ignore the fact that anyone else will read what you write; just focus on your thoughts, ideas, opinions and figure out how to put those into words. Write it and they will come.

Adii Pienaar, founder of PublicBeta

Adii’s experience in writing for himself firstly has made a difference to his blog in ways he didn’t expect:

Yes, since I’ve been writing for myself, I’ve found that I write more and I publish more often. I think though that the main reason for that is that I don’t decide whether to publishing something based on the traction / reception that the post will receive within my audience; instead if I want to publish something, I do so. For myself.

Start building your email list from day one. Even if you don’t plan on selling anything, having an email list allows you to promote your new content to your audience directly without worrying about search rankings, Facebook EdgeRank, or other online roadblocks in communications.

Kristi Hines, freelance writer and professional blogger

When you’re asking readers to sign up for your email list, you might want to try experimenting with different language. Willy Franzen found that his subscription rate jumped 254% higherwhen he changed his call-to-action from “subscribe by email” to “get jobs by email”:

” style=”max-width: 100%; display: block !important”>

blogging advice - subscription rate

Using this phrase more clearly tells Willy’s readers what they’re signing up for, which clearly worked well!

 

Love the readers you already have. A lot of bloggers get quite obsessed with finding new readers – to the point that they ignore the ones they already have. Yes – do try to find new readers but spend time each day showing your current readers that you value them too and you’ll find that they will help you grow your blog.

Darren Rowse, founder of ProBlogger

Focusing on your readers is a great way to get to know them better (see tip #2). I love the way Daniel Burstein describesblog readers’ expectations of you as a blogger:

A blog is really two things. One, simply a piece of technology, a platform. But, two, it is a promise in the minds of most readers, who expect that the blog should have actual content with some elements of value that is hyper-targeted to their needs. Much like with a newspaper. Readers don’t just look at a newspaper as newsprint that is delivered on their driveway every morning. They look at it as valuable information about their city, where they live, and the things that they do.

 

I screwed up for years. I’d blog and blog. Some of my posts were doing very well on places like Hacker News, but I had such hard time getting return visitors. And very few people bothered to follow me on Twitter.

Don’t rely on people to do the work to find your Twitter account. Don’t rely on them to do the work to find your details in a sidebar. People are blind to sidebars. Thanks banner ads!

Finish your blog post with some kind of call to action to signup for an email list or follow you on Twitter. When I started doing this, I immediately increased my Twitter followers by 335% in the first 7 days.

Nate Kontny, founder of Draft

Nate uses a simple call-to-action on his blog now, that looks like this:

” style=”max-width: 100%; display: block !important”>

blogging advice - nate screenshot

This particular technique we’ve also tested here on the Buffer blog and found it to work amazingly well to bring attention to other blog posts we’ve written, like this:

” style=”max-width: 100%; display: block !important”>

blogging advice - buffer ss2

or to Buffer product features, like this:

” style=”max-width: 100%; display: block !important”>

blogging advice - buffer ss

 

” style=”max-width: 100%; display: block !important”>

blogging advice - jeff_bullas

7. Give stuff away

Give away free content that adds value to people’s lives “until it hurts” and they will love you and become loyal fans.

Jeff Bullas, blogger and author of Blogging the Smart Way

A great example of this is the research done by Incentivibe, who found that adding a giveaway contest pop-up to the bottom-right of their website led to 125% more email subscribers.

” style=”max-width: 100%; display: block !important”>

blogging advice - contest

 

Consistency is one of the most important things that bloggers tend to forget. It’s much easier to lose your traffic than it is to build it up, so make sure you consistently blog.

Neil Patel, founder of KISSmetrics

A study by Hubspot showed that consistent blogging actually leads to higher subscriber growth rates:

Over a two-month span, businesses that published blog entries on a regular basis (more than once a week) added subscribers over twice as fast as those companies that added content once a month.

” style=”max-width: 100%; display: block !important”>

blogging advice - subscriber growth

 

Don’t be afraid to showcase what you know. Too many bloggers hold back the good stuff out of fear of giving away the “secret sauce.” There is no secret sauce in a world where everyone has high speed Internet access at all times. Today, you want to give away information snacks to sell knowledge meals.

Jay Baer, author of Youtility

Jay’s advice is to share the knowledge you have, rather than keeping it tucked away for a rainy day. Chris Guillebeau follows this advice by offering two free, downloadable PDFs to his readers. Chris also does what Jay calls giving away “information snacks to sell knowledge meals.” On both of the free PDF download pages, Chris markets his book on the right-hand side.

” style=”max-width: 100%; display: block !important”>

blogging advice - cg

 

Stay true to yourself and your voice. People don’t care to follow sites so much as they care to follow people.

Chris Pirillo, founder and CEO, LockerGnome

Another blogger who advocates the importance of the writer’s voice is Jeff Goins. He says that your voice is the most important, yet over-looked part of blogging:

Writing isn’t about picking the right topic; it’s about finding the right voice. What matters, what readers really resonate with, isn’t so much what you say, but how.

Plan to invest in blogging for a long time before you see a return. The web is a big, noisy place and unless you’re willing to invest more over a greater period of time than others, you’ll find success nearly impossible. If you’re seeking short-term ROI, or a quick path to recognition, blogging is the wrong path. But if you can stick it out for years without results and constantly learn, iterate, and improve, you can achieve something remarkable.

Rand Fishkin, CEO of Moz

Rand shared these great images with us from his wife’s travel blog, Everywhereist, which shows just how long it can take to see a return on your efforts:

” style=”max-width: 100%; display: block !important”>

” style=”max-width: 100%; display: block !important”>

 

If you’re blogging to create a business, a movement, or to support a cause, then you need to build an email list. It’s not an option. I don’t even consider my blog to be my community, my email list is my community. Caring about these people, writing for them, and delivering value to them should be your number one goal.

James Clear, entrepreneur, weightlifter and travel photographer

When the New York Public Libraryfocused on growing email subscription rates, this simple home page design with information about what readers could expect to receive boosted numbers by 52.8% over a more complicated version with less information about the actual newsletter:

” style=”max-width: 100%; display: block !important”>

blogging advice - nypl

 

No matter how great your content is, it won’t matter unless you have an amazing headline. People have a split second to decide if they should click on your post, and your headline will make them decide. The headline is also essential in making it easy and desirable for people to share your post. Keep your headlines SPUB: simple, powerful, useful and bold.

Dave Kerpen, author and CEO of Likeable Local

Something we do at Buffer is to test several different headlines for each of our blog posts to determine which ones works best. Here’s an example of what that might look like:

” style=”max-width: 100%; display: block !important”>

blogging advice - headlines

You can read more about this particular approach in more depth here: A scientific guide to writing great headlines on Twitter, Facebook and your Blog

 

There isn’t one specific set of rules to be successful in blogging. When I started blogging, I had the opportunity to learn from experienced and successful bloggers in the industry. One of the best lessons I’ve learned from them is to simply be me. I didn’t have to be too “professional” or use “big words” to impress others. I had to simply be me.

By being me, I enjoyed writing and the process more. It had me writing more than I usually would too. If you look at the the most successful writers like Seth Godin and Chris Brogan you’ll notice that they are different and unique in their own ways.

Aaron Lee, social media manager, entrepreneur and blogger

Moz CEO Rand Fishkin agrees that telling your company’s story is important, as opposed to following a formula for successful blogging:

Emotion and storytelling have been part of how we communicate with each other and inspire action for thousands of years.

 

Biggest lesson I learned in my past year of blogging. Keep it in the 1–2 minutes read-time length.

Derek Sivers, founder of Wood Egg

Working out the best length for your blog posts can be tricky. You generally need about 300 words minimum to get indexed by search engines, but otherwise the length of your post is up to what you think feels best.

Derek Sivers noticed recently that his shorter posts were much better received by readers and seemed to be shared more, unlike his longer posts:

When I’ve written articles that were too long or had too many ideas, they didn’t get much of a reaction.

When I read books, I often feel bad for the brilliant idea buried on page 217. Who will hear it?

Stop the orchestra. Solo that motif. Repeat it. Let the other instruments build upon it.

The web is such a great way to do this.

Present a single idea, one at a time, and let others build upon it.

According to this Chartbeat graph below, many visitors to your site won’t bother scrolling, and most visitors won’t read more than about 60% of what you’ve written. Keeping it short and sharp then, could be worthwhile.

” style=”max-width: 100%; display: block !important”>

blogging advice - chartbeat graph

If you’re looking for a general guide to blog post length, Joe Pulizzi’s blog post, “A blog post is like a miniskirt” might be useful:

A blog post is like a miniskirt.

It has to be short enough to be interesting, but long enough to cover the subject.

 

One thing I always try to keep in mind before publishing a post is would anyone want to “cite” this for any reason? Just like interesting research is great because it leaves you with a fascinating finding or an idea, I like for my posts to be the same. That doesn’t mean relying on research, but simply making sure each post has an original lesson or actionable item, making it “citable” on the web.

Gregory Ciotti, marketing strategist at Help Scout

Our very own Buffer co-founder Leo has written about a similar thing before:

When writing a post, I get into a mindset to answer just this 1 question with a Yes: “Would anyone email this article to a friend?”

It’s an extremely simple proposition. Yet, it has changed my writing completely. If I put myself into a reader’s head going through a post and seeing whether someone will say “Oh, this is interesting, John will really like this”, then I go ahead and publish it. It’s almost like an invisible threshold to pass. I need to improve the post until this level is reached. I will iterate, find more research, get more examples, until I can truly imagine this happening.

I’m sure there are lots more great tips out there about building a blog. What’s your favorite?

Image credits: David G. Larson, Copyblogger, The WordPress Podcast, Party Biz Connect, Darren Rowse, Nate Kontny, Jeff Bullas, FounderTips, Social Media Examiner, Chris Pirillo, LinkJuice, James Clear, Dave Kerpen, Joshua Titsworth, Derek Sivers, Unbounce

For more see:

https://buffer.com/resources/blogging-advice-for-beginners-from-16-experts/amp

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

16 Top Blogging Tips from 16 Top Blogging Experts…

I’ve heard blogging referred to a couple of times recently as a mixture between an art and a science. If this is true (and I think it is), there’s no ‘right way’ to approach blogging if you want to be successful. There are plenty of people who’ve done a great job of it though, and I thought it would be useful to learn from them.

These 16 bloggers shared one important tip each for blogging beginners. No doubt, even if you’re not a beginner these tips will probably prove to be useful.

” style=”max-width: 100%; display: block !important”>blogging advice - dave_larson1. Get ideas from your audience

Create blog posts that answer the most interesting questions from people you engage with on social media.

Dave Larson, founder of @tweetsmarter

This can be a great way to gather ideas of what topics people would most like to read about, which will help your blog grow! One of the best ways I’ve seen this in action is through blog comments or Tweets. In one example, here on FastCompany a lot of people requested a post that features more women entrepreneurs:

” style=”max-width: 100%; display: block !important”>blogging advice - screenshot

Now, a few weeks later adding such an article where just women contributed and built great businesses was a big hit:

” style=”max-width: 100%; display: block !important”>blogging advice - fastco screenshot

 

” style=”max-width: 100%; display: block !important”>blogging advice - brian-clark2. Understand your audience

Understand your audience better than they understand themselves. It takes a lot of upfront research, and often means being a member of the very tribe you’re trying to lead – but it pays off.

Brian Clark, founder and CEO, Copyblogger

Understanding your audience better means you’ll have a better idea of what blog content will resonate with them, which is a good start when you get to writing blog posts.

A great technique for doing this is to simply ask your readers first on Twitter, Facebook or LinkedIn with an engaging quote. If people respond well to it, than this is probably a great topic to write about. An example for this comes from Andrew Chen who famously “tests” his blogpost ideas on Twitter first.

And so does Joel here at Buffer. Take this example from a recent Twitter post of his, where he simply tweeted one quote to see how well people liked a topic before he blogged about it:

” style=”max-width: 100%; display: block !important”>blogging advice - tweet

 

” style=”max-width: 100%; display: block !important”>blogging advice - Adii-Pienaar3. Write for yourself first

Write for yourself first & foremost. Ignore the fact that anyone else will read what you write; just focus on your thoughts, ideas, opinions and figure out how to put those into words. Write it and they will come.

Adii Pienaar, founder of PublicBeta

Adii’s experience in writing for himself firstly has made a difference to his blog in ways he didn’t expect:

Yes, since I’ve been writing for myself, I’ve found that I write more and I publish more often. I think though that the main reason for that is that I don’t decide whether to publishing something based on the traction / reception that the post will receive within my audience; instead if I want to publish something, I do so. For myself.

 

” style=”max-width: 100%; display: block !important”>blogging advice - kristi-hines4. Build your email list

Start building your email list from day one. Even if you don’t plan on selling anything, having an email list allows you to promote your new content to your audience directly without worrying about search rankings, Facebook EdgeRank, or other online roadblocks in communications.

Kristi Hines, freelance writer and professional blogger

When you’re asking readers to sign up for your email list, you might want to try experimenting with different language. Willy Franzen found that his subscription rate jumped 254% higherwhen he changed his call-to-action from “subscribe by email” to “get jobs by email”:

” style=”max-width: 100%; display: block !important”>blogging advice - subscription rate

Using this phrase more clearly tells Willy’s readers what they’re signing up for, which clearly worked well!

 

” style=”max-width: 100%; display: block !important”>blogging advice - darren_rowse5. Love your existing readers

Love the readers you already have. A lot of bloggers get quite obsessed with finding new readers – to the point that they ignore the ones they already have. Yes – do try to find new readers but spend time each day showing your current readers that you value them too and you’ll find that they will help you grow your blog.

Darren Rowse, founder of ProBlogger

Focusing on your readers is a great way to get to know them better (see tip #2). I love the way Daniel Burstein describesblog readers’ expectations of you as a blogger:

A blog is really two things. One, simply a piece of technology, a platform. But, two, it is a promise in the minds of most readers, who expect that the blog should have actual content with some elements of value that is hyper-targeted to their needs. Much like with a newspaper. Readers don’t just look at a newspaper as newsprint that is delivered on their driveway every morning. They look at it as valuable information about their city, where they live, and the things that they do.

 

” style=”max-width: 100%; display: block !important”>blogging advice - nate_kontny6. Focus on building an amazing call-to-action

I screwed up for years. I’d blog and blog. Some of my posts were doing very well on places like Hacker News, but I had such hard time getting return visitors. And very few people bothered to follow me on Twitter.

Don’t rely on people to do the work to find your Twitter account. Don’t rely on them to do the work to find your details in a sidebar. People are blind to sidebars. Thanks banner ads!

Finish your blog post with some kind of call to action to signup for an email list or follow you on Twitter. When I started doing this, I immediately increased my Twitter followers by 335% in the first 7 days.

Nate Kontny, founder of Draft

Nate uses a simple call-to-action on his blog now, that looks like this:

” style=”max-width: 100%; display: block !important”>blogging advice - nate screenshot

This particular technique we’ve also tested here on the Buffer blog and found it to work amazingly well to bring attention to other blog posts we’ve written, like this:

” style=”max-width: 100%; display: block !important”>blogging advice - buffer ss2

or to Buffer product features, like this:

” style=”max-width: 100%; display: block !important”>blogging advice - buffer ss

 

” style=”max-width: 100%; display: block !important”>blogging advice - jeff_bullas

7. Give stuff away

Give away free content that adds value to people’s lives “until it hurts” and they will love you and become loyal fans.

Jeff Bullas, blogger and author of Blogging the Smart Way

A great example of this is the research done by Incentivibe, who found that adding a giveaway contest pop-up to the bottom-right of their website led to 125% more email subscribers.

” style=”max-width: 100%; display: block !important”>blogging advice - contest

 

” style=”max-width: 100%; display: block !important”>blogging advice - neil patel8. Be consistent

Consistency is one of the most important things that bloggers tend to forget. It’s much easier to lose your traffic than it is to build it up, so make sure you consistently blog.

Neil Patel, founder of KISSmetrics

A study by Hubspot showed that consistent blogging actually leads to higher subscriber growth rates:

Over a two-month span, businesses that published blog entries on a regular basis (more than once a week) added subscribers over twice as fast as those companies that added content once a month.

” style=”max-width: 100%; display: block !important”>blogging advice - subscriber growth

 

” style=”max-width: 100%; display: block !important”>blogging advice - jay_baer9. Give away your knowledge

Don’t be afraid to showcase what you know. Too many bloggers hold back the good stuff out of fear of giving away the “secret sauce.” There is no secret sauce in a world where everyone has high speed Internet access at all times. Today, you want to give away information snacks to sell knowledge meals.

Jay Baer, author of Youtility

Jay’s advice is to share the knowledge you have, rather than keeping it tucked away for a rainy day. Chris Guillebeau follows this advice by offering two free, downloadable PDFs to his readers. Chris also does what Jay calls giving away “information snacks to sell knowledge meals.” On both of the free PDF download pages, Chris markets his book on the right-hand side.

” style=”max-width: 100%; display: block !important”>blogging advice - cg

 

” style=”max-width: 100%; display: block !important”>blogging advice - chris_pirillo10. Be true to your voice

Stay true to yourself and your voice. People don’t care to follow sites so much as they care to follow people.

Chris Pirillo, founder and CEO, LockerGnome

Another blogger who advocates the importance of the writer’s voice is Jeff Goins. He says that your voice is the most important, yet over-looked part of blogging:

Writing isn’t about picking the right topic; it’s about finding the right voice. What matters, what readers really resonate with, isn’t so much what you say, but how.

” style=”max-width: 100%; display: block !important”>blogging advice - rand_fishkin11. Give it time – This is why

Plan to invest in blogging for a long time before you see a return. The web is a big, noisy place and unless you’re willing to invest more over a greater period of time than others, you’ll find success nearly impossible. If you’re seeking short-term ROI, or a quick path to recognition, blogging is the wrong path. But if you can stick it out for years without results and constantly learn, iterate, and improve, you can achieve something remarkable.

Rand Fishkin, CEO of Moz

Rand shared these great images with us from his wife’s travel blog, Everywhereist, which shows just how long it can take to see a return on your efforts:

” style=”max-width: 100%; display: block !important”>

” style=”max-width: 100%; display: block !important”>

 

” style=”max-width: 100%; display: block !important”>blogging advice - james-clear12. Give your email list priority

If you’re blogging to create a business, a movement, or to support a cause, then you need to build an email list. It’s not an option. I don’t even consider my blog to be my community, my email list is my community. Caring about these people, writing for them, and delivering value to them should be your number one goal.

James Clear, entrepreneur, weightlifter and travel photographer

When the New York Public Libraryfocused on growing email subscription rates, this simple home page design with information about what readers could expect to receive boosted numbers by 52.8% over a more complicated version with less information about the actual newsletter:

” style=”max-width: 100%; display: block !important”>blogging advice - nypl

 

” style=”max-width: 100%; display: block !important”>blogging advice - dave_kerpen13. Write catchy headlines

No matter how great your content is, it won’t matter unless you have an amazing headline. People have a split second to decide if they should click on your post, and your headline will make them decide. The headline is also essential in making it easy and desirable for people to share your post. Keep your headlines SPUB: simple, powerful, useful and bold.

Dave Kerpen, author and CEO of Likeable Local

Something we do at Buffer is to test several different headlines for each of our blog posts to determine which ones works best. Here’s an example of what that might look like:

” style=”max-width: 100%; display: block !important”>blogging advice - headlines

You can read more about this particular approach in more depth here: A scientific guide to writing great headlines on Twitter, Facebook and your Blog

 

” style=”max-width: 100%; display: block !important”>blogging advice - aaron-lee14. Be Yourself

There isn’t one specific set of rules to be successful in blogging. When I started blogging, I had the opportunity to learn from experienced and successful bloggers in the industry. One of the best lessons I’ve learned from them is to simply be me. I didn’t have to be too “professional” or use “big words” to impress others. I had to simply be me.

By being me, I enjoyed writing and the process more. It had me writing more than I usually would too. If you look at the the most successful writers like Seth Godin and Chris Brogan you’ll notice that they are different and unique in their own ways.

Aaron Lee, social media manager, entrepreneur and blogger

Moz CEO Rand Fishkin agrees that telling your company’s story is important, as opposed to following a formula for successful blogging:

Emotion and storytelling have been part of how we communicate with each other and inspire action for thousands of years.

 

” style=”max-width: 100%; display: block !important”>blogging advice - derek_sivers15. Keep it short

Biggest lesson I learned in my past year of blogging. Keep it in the 1–2 minutes read-time length.

Derek Sivers, founder of Wood Egg

Working out the best length for your blog posts can be tricky. You generally need about 300 words minimum to get indexed by search engines, but otherwise the length of your post is up to what you think feels best.

Derek Sivers noticed recently that his shorter posts were much better received by readers and seemed to be shared more, unlike his longer posts:

When I’ve written articles that were too long or had too many ideas, they didn’t get much of a reaction.

When I read books, I often feel bad for the brilliant idea buried on page 217. Who will hear it?

Stop the orchestra. Solo that motif. Repeat it. Let the other instruments build upon it.

The web is such a great way to do this.

Present a single idea, one at a time, and let others build upon it.

According to this Chartbeat graph below, many visitors to your site won’t bother scrolling, and most visitors won’t read more than about 60% of what you’ve written. Keeping it short and sharp then, could be worthwhile.

” style=”max-width: 100%; display: block !important”>blogging advice - chartbeat graph

If you’re looking for a general guide to blog post length, Joe Pulizzi’s blog post, “A blog post is like a miniskirt” might be useful:

A blog post is like a miniskirt.

It has to be short enough to be interesting, but long enough to cover the subject.

 

” style=”max-width: 100%; display: block !important”>blogging advice - gregory_ciotti16. Make it worth referencing – here is how:

One thing I always try to keep in mind before publishing a post is would anyone want to “cite” this for any reason? Just like interesting research is great because it leaves you with a fascinating finding or an idea, I like for my posts to be the same. That doesn’t mean relying on research, but simply making sure each post has an original lesson or actionable item, making it “citable” on the web.

Gregory Ciotti, marketing strategist at Help Scout

Our very own Buffer co-founder Leo has written about a similar thing before:

When writing a post, I get into a mindset to answer just this 1 question with a Yes: “Would anyone email this article to a friend?”

It’s an extremely simple proposition. Yet, it has changed my writing completely. If I put myself into a reader’s head going through a post and seeing whether someone will say “Oh, this is interesting, John will really like this”, then I go ahead and publish it. It’s almost like an invisible threshold to pass. I need to improve the post until this level is reached. I will iterate, find more research, get more examples, until I can truly imagine this happening.

I’m sure there are lots more great tips out there about building a blog. What’s your favorite?

Image credits: David G. Larson, Copyblogger, The WordPress Podcast, Party Biz Connect, Darren Rowse, Nate Kontny, Jeff Bullas, FounderTips, Social Media Examiner, Chris Pirillo, LinkJuice, James Clear, Dave Kerpen, Joshua Titsworth, Derek Sivers, Unbounce

For more see:

https://buffer.com/resources/blogging-advice-for-beginners-from-16-experts/amp

WelshBiz Blog featuring Welsh Business News

Blogging Tips via our Sales & Marketing Tips of the day feature on our YouTube Channel

Blogging Tips via our Sales & Marketing Tips of the day feature on our YouTube Channel

https://matrainingwales.wordpress.com/2019/03/30/blogging-tips-via-our-sales-marketing-tips-of-the-day-feature-on-our-youtube-channel/
— Read on matrainingwales.wordpress.com/2019/03/30/blogging-tips-via-our-sales-marketing-tips-of-the-day-feature-on-our-youtube-channel/

https://welshbizuk.wordpress.com/2019/04/22/blogging-tips-via-our-sales-marketing-tips-of-the-day-feature-on-our-youtube-channel/

Blogging News & Advice…

Marketers who prioritize blogging are 13x more likely to achieve a positive ROI from their efforts.
Most of the potential benefits from blogging materialize only if marketers prioritize it. Content marketing success rarely, if ever, happens by accident.

53% of marketers say blogging is their top content marketing priority.
One of the top digital marketing trends of 2019 is blogging done right—the results will make you good money. Between lead generation, brand awareness, SEO, and thought leadership, there are few areas of marketing that don’t benefit from blogging. A majority of marketers, in fact, consider this a more effective tool than several other traditional forms of digital marketing.

According to LinkedIn, the top 3 content marketing tactics are blogging (53%), social media (64%), and case studies (64%).
Every time an authoritative website links to a blog post (or any page), your entire website reaps the SEO benefits. Many businesses now use blogs to attract links easily with high-quality, engaging blog content.

Companies that blog receive 97% more links to their website.
Marketers should prick up their ears with this one. Trends in digital marketing show that if you have a regularly updated blog, with relevant content, on your company website, you are almost twice as likely to be linked by people.
B2C companies that blogged 11+ times per month got more than quadruple as many leads as those that blog only four to five times per month.

According to the same report, B2B companies that blogged 11+ times per month had almost three times more traffic than those blogging once per month or less. The gist is that if you are not blogging regularly, you are missing out on a big chunk of potential customers.

B2B marketers (67%) are more likely to use blogs in their social media content than B2C (56%).

These B2B marketing trends will doubtless impact 2019 marketing strategies. The likelihood of blogging becoming part of a business’s marketing strategy is even greater in B2B commerce than it is in B2C. We can see in other statistics about blogs in the B2B ecosystem that the nature of buyers and their information expectations are more aligned to blogging than many other forms of marketing.
78% of B2B buyers use case studies when researching purchases.

The most tangible way to link your business to a buyer’s need is to show the awesome results similar companies get when they choose your products or services. Digital marketing trends show that these case studies tend to be the preferred information gathering tool for a very high number of B2B buyers.
57% of B2B buyers make their purchase decision before ever speaking to a salesperson.

https://welshbizuk.wordpress.com/2019/03/13/blogging-news-advice/

Marketing Efficiency – Why you should take time to blog…

In this ever increasing world of innovation, technology and social media there are many options for business owners and marketers to use for promoting their business, products and services.

Social Media Marketing 

Social media is a very popular medium for doing this but there are so many social media channels that it can be difficult to choose which ones to use and how much time to spend on each one.

Social Media Marketing issues

There are also issues with login in and out of all of the social media channels and accounts that you have which can also be time consuming and problematic.

And worse still, all of this is set against a back drop of hyper competitiveness for most businesses, especially those in saturated markets where the need for optimal operational efficiency grows greater and greater each day.

Social Media Automation

Many people turn to social media automation tools such as Buffer and Hootsuite to help them improve their marketing efficiency and I myself have done this in the past and still use them from time to time, but I have found blogging to be a much better way.

Social media automation tools cost, and usually have some sort of limiting factors to your posting and scheduling.  There are also large steps ups from a small business user to a large agency users with very little in between for the business that is rapidly expanding and diversifying and expanding their social media portfolio but certainly not of Agency size and budget (just yet).

Also social media automations tools are just that, social media tools and marketing is a lot more than just Social Media Marketing.

So the reason why I blog, and why I teach blogging and recommend blogging to the world with lots of blogging articles including this, “why you should take time to blog” article is because I find it to be the best Social Media automation tool around but it comes with so many more marketing benefits and additional marketing efficiency benefits.

Blogging Platforms

Before I cover the so much more, I need to explain something in a little more detail.  Not all blogging platforms are the same and provide the same marketing and marketing efficiency benefits. I have tried tumblr, blogger and WordPress as well as other web design and build platforms that have built in blogging platforms and as yet, I have only found WordPress to have a built in social media automation feature – social sharer.

Therefore the reason I use WordPress and recommend WordPress and in fact only build websites using WordPress is for the social media automation feature and built in marketing efficiencies.

The social media sharer or automatic post and share feature saves time.  With other blogging platforms you have to post your content,  grab the link and share it around your social media universe whilst creating posts and titles etc. which can be quite time consuming, maybe even taking up half an hour or so per post.

Posting the same content via WordPress which is already linked and set up to all of your social media universe (or a large portion of it) and automatically creates the posts and titles can in comparison take just a few minutes.

People say to me “that they can’t find the time to post” but I say; “I can’t find the time not to post”.

Some marketing efficiency and social media automation has been covered but what are the other marketing benefits I hear you cry?

Free Social Media Automation!

Well we already covered the fact that Social Media Automation tools cost and one of the great things about blogs, especially WordPress blogs, is that they don’t. They all have free versions although do have paid for options as well.

Extra Google Traffic Benefits

The other great things about blogs is that you post the content on to the internet and get SEO and Keyword benefits that you just wouldn’t get with social media automation.

Website Benefits – SEO

If posting on a website you improve your own ranking in the search engines and spread of keywords and content that you can get found for and if posting on a deprecate blog site you get to build up the value and domain authority of a completely separate domain.

Join the Largest Blogging Community in the World and be inspired and build contacts…

Also if blogging on WordPress you are also part of their global blogging network, the largest in the world and can follow and take inspiration from this blogger network or blogger community as well as network with these other bloggers and build your own following!

Summary

So there we have it, to improve on Social Media Automation, to gain many additional marketing benefits and to improve on the marketing efficiency of your business are the reasons why I blog and the reasons why I recommend that all business owners or marketers should take the time to blog.


Written By Mike Armstrong founder & owner of MA Consultancy and the online WelshBiz brand!

If you need help with blogging including a content marketing strategy, setup or tech issues, training or blogging services gel free to contact me at MA Consultancy.

https://welshbizuk.wordpress.com/2018/09/21/marketing-efficiency-why-you-should-take-time-to-blog/

WordPress Websites for sale #Website & #Blogging #News & #Advice from 333Websites

333 Websites can provide; 

10 Page websites for £333 and £33 per month.

20 PageWebsites for £533 and £33 per month.

50 Page Website for £733 and £33 per month.    

  

All the websites are mobile friendly WordPress websites that come with a blog.     

If you don’t need all what you read we can provide you with a Taylord web~package pespoke to you

https://welshbizuk.wordpress.com/2017/12/31/buy-a-mobile-friendly-wordpress-website-with-free-blog-for-prices-from-just-333-70/

WordPress Websites for sale #Website & #Blogging #News & #Advice from 333Websites

333 Websites can provide; 

10 Page websites for £333 and £33 per month.

20 PageWebsites for £533 and £33 per month.

50 Page Website for £733 and £33 per month.    

  

All the websites are mobile friendly WordPress websites that come with a blog.     

If you don’t need all what you read we can provide you with a Taylord web~package pespoke to you

https://welshbizuk.wordpress.com/2017/12/31/buy-a-mobile-friendly-wordpress-website-with-free-blog-for-prices-from-just-333-70/

Top 5 Web Marketing Tips for New Business Startups and SME’s

1. Twitter Marketing

Set up a Twitter Account and Follow up to 5,000 of your target audience.

A large proportion will follow you back and those that don’t can be unfollowed so that you can follow some more.

This could be a particular niche or businesses / consumers in a certain geographical location. Whilst you are building followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

2. Facebook Marketing, Facebook Pages and Facebook Group Marketing

Use your personal Facebook account to connect with potential customers and partners, also create a Facebook Page and get your friends, potential partners and target audience (clients etc) to like and share your page. Whilst you are building likers & followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

You can also set up groups for your target audiences and get some of those to join your group where you can also share information, tips, offers, competitions and advice that would be useful and of interest to your target audience.

3. LinkedIn Marketing and LinkedIn Company Pages

Make sure you have a good LinkedIn profile page that covers everything that you do including all of your skills and which links to your company website, blog and Facebook page etc. Also add links to any video that you might have etc.

Also create a Company page on LinkedIn (you need an email address on a registered domain to do this) and regularly post information, tips, offers, competitions and advice that would be useful and of interest to your target audience via your LinkedIn company page and your regular posts facility on LinkedIn.

Finally on LinkedIn regularly connect with lots of people in your target audience on LinkedIn (but not to many all at once though as LinkedIn can block you). Also join lots of groups full of your target audience and connect with them via the group (Something linkedin allows you to do more aggressively than just connecting with people).

4. Blogging

Create a blog or ideally add a blog to your existing website or get a new website with a blog already included and start blogging regularly about your business, products and services etc.

This can help to improve the Seo of your website and get it associated with more keywords to help you get indexed more regularly the search engines and helping you to appear higher up and more often in the internet page ranks.

5. Keyword Content Marketing via content pages on your website

You should have an existing website or get a new website and create great keyword written landing pages for your business, as well as every single product and service and geographical area covered etc.
This will help to improve the Seo of your website and get it associated with more keywords to help you appear higher up and more often in the internet search engine page ranks helping you to get more enquiries.

If you need any help with any of the above please call: 07517 024979 or email: maconsultancy1@gmail.com

Business Services from trusted & reliable providers offering great value for money…

   

 As well as providing many business Services Online and Offline themselves, MA Consultancy also works with many trusted & reliable business service providers, who offer a wide range of business to business products or services.

If you would like to have a meeting with a professional to request a quote or for a free consultation, with some advice and knowledge about the business products or services that you require, please complete the contact form on the relevant business services page you are interested in, by clicking the link and seeing what service providers we work with.

Business Services included are:

  • A wide range of Marketing Services
  • Networking Opportunities
  • Business Exhibition Opportunities
  • Business Apps or Web Development
  • Graphic Fesign and/or Printing
  • Car Sales, Fleet provision or Car Leasing
  • Business Financial & Professional Services (Accountancy, Cost Reduction, Auto Enrolment, Legal Services, Debt Collection, Business Lasting Powers of Attorney)
  • Business Training
  • Office Cleaning etc.

Want your Business Service added to our offering?

Email: maconsultancy1@gmail.com

Business Services page posted “By Mike Armstrong”

10 Things All Bloggers Need to Know About the Latest Version of WordPress

New post on Online Marketing Hub

10 Things All Bloggers Need to Know About the Latest Version of WordPress
by christopherjanb
10 Things All Bloggers Need to Know About the Latest Version of WordPress

If you are a blogger then you will have heard about WordPress. In fact it is the most popular blogging platform globally and is used by more than 23.3% of the top 10 million websites as of January, 2015. It powers more than 60 million websites!

But there is a new version that you need to checkout.

The very latest version of WordPress, 4.1 “Dinah”, is now available for download or update. Named “Dinah” for jazz singer Dinah Washington, version 4.1 proves to be the apparent milestone for WordPress due to a plethora of improvements, general updates, fixes and new amazing features.

Whether you’re a seasoned developer or user, this version of WordPress has something for everyone to get excited about. In this post, we’ll talk about various improvements made to version 4.0 “Benny” and what they mean to WordPress lovers, especially for users.

Let’s take a look at what WordPress 4.1 has brought to us! Here are 10 things all bloggers need to know!

1. The new default theme
Twenty Fifteen, the new default WordPress theme for 2015, is the first thing that you’ll notice in WordPress 4.1.

It’s a super-clean and content-focused blog theme, designed with a mobile first approach in mind. It not only looks perfect across a wide array of devices, but it also adapts to any screen while maintaining the most important aspects of web usability or design integrity.

With a strong emphasis on typography, this new version reminds us of WordPress’ blogging basics.

10 Things All Bloggers Need to Know About the Latest Version of WordPress

Twenty Fifteen makes use of Noto Serif and Sans font family, which is expertly designed by Google to support characters from many of the world’s languages. This means you won’t have to adjust fonts to publish content in a non-English language. From a customization point of view, this gorgeous theme allows users to add a custom background and a custom header image.

There are five free featured color schemes to choose from, so that anyone could easily personalize a Twenty Fifteen blog.

2. Distraction free writing mode
Another handy feature, which has been quite controversial in the release of WordPress 4.1, is distraction-free writing mode. As WordPress developers know that sometimes you want to focus solely on your writing, they have modernized WordPress content editor to put you in a hassle-free writing environment. Now just start typing and everything will fade away to let you concentrate on putting your valuable thoughts into shimmering words.

10 Things All Bloggers Need to Know About the Latest Version of WordPress

The “Distraction Free Writing” mode is based on the Focus plug-in, and therefore is called “Focus” mode. Focus makes it easy for you to efficiently switch back and forth between normal and distraction-free writing mode during the post-editing process.

When you start writing, all the editing tools instantly fade out. You can bring them back by moving the cursor away, with a single toolbar API included in the Focus mode.

3. Inline image editing
Generally, most of the WordPress newbies find aligning images a difficult task because of WordPress’ complex image editing functionalities. Where earlier versions of the WordPress require you to go through complex image formatting process to get your image in the right place, on the other side, WordPress 4.1 features a new inline toolbar to give you quicker access and full control over image editing tools.

10 Things All Bloggers Need to Know About the Latest Version of WordPress

In WordPress 4.1, when a user clicks on an image in the “Visual” editor, he will instantly see five options – align left, align center, align right, no alignment, edit (the pencil button) and remove – in a floating panel on top of the image. Using these easy formatting options, you can format your images embedded into content unlike you have done before. Thus, WordPress 4.1 has completely simplified and automated the image formatting process.

4. Better session management
WordPress 4.1 has introduced a new session management function through which users will now be able to have complete control over all sessions they have on different devices. Log in sessions, which were implemented in version 4.0, now have management user interface in the “Users” section of dashboard. No doubt this new feature would prove to be very useful in case your phone is lost or you forget to log out at a public computer.

10 Things All Bloggers Need to Know About the Latest Version of WordPress

This new version of WordPress enables users to see from which device they’re logged in and also allows them to log out everywhere, except the browser they are currently using, with single click of a button. The system also displays other valuable information such as access type, originating IP address, and log in time etc. Additionally if you’re a Super Admin, you can keep track of all users’ session activities and limit using what device they can log in.

5. New language packs
2014 looks to have been the most successful year in the history of WordPress. This is the first year in which non-English downloads overtook English downloads of WordPress, as founder Matt Mullenweg mentioned in his State of the Word 2014. WordPress is being adopted at a much larger scale than ever before across the globe, keeping this in mind, some improvements are made in WordPress 4.1 for better language pack support.

10 Things All Bloggers Need to Know About the Latest Version of WordPress

With the 4.1 installed, you will now be able to choose from a wide range of language options available for install on the General Settings screen. Simply select an appropriate language from the dropdown menu and click “Save Changes”. And then, WordPress will automatically download and install that language pack for you. As of now you can switch between 44 languages, while more are in progress and expected to be available over the next couple of updates.

6. Use of Select2 for drop-down lists
WordPress 4.1 has implemented Select2 script directly from the core. Select2 is a jQuery based replacement for creating drop down lists that have support for remote data sets, searching and infinite scrolling of results. However, this new feature might not be directly visible to users, but would prove to be beneficial for both users and developers.

As Select2 script features a built-in search engine, the content of the drop-down list will be loaded to the browser only when needed using AJAX. Consequently, the website will load faster than ever before. If you’ve ever used WooCommerce, a popular WordPress eCommerce plug-in, you may have noticed the use of this script during checkout procedure and in other areas of your site.

7. Social icon menu
The new default theme “Twenty Fifteen” also has built-in support for popular social buttons including Google+, Facebook, Twitter, LinkedIn, Pinterest and Instagram. All you need to create a menu (go to Appearance à Menus) containing URLs of your social profiles along with their names and the theme will automatically convert them to respective crisp and perfectly-sized icons.

10 Things All Bloggers Need to Know About the Latest Version of WordPress

To learn how to set them up, kindly go through official social links documentation.

8. Vine embeds
WordPress 4.1 allows users to embed videos from Vine, a short-form video sharing service, into a post or page. Embedding videos from Vine is now as simple as you embed a YouTube video: simply copy a Vine URL from your web browser’s address bar and paste it into a post or page. WordPress will automatically turn URL into a Vine embed.

To know what sites can your embed content from, please see the full list of supported embeds.

9. Plug-in recommendations
The plug-in installer in WordPress 4.1 now will suggest plug-ins that you should install and try. In WordPress 4.0, there were two different tabs on the Add New plug-in page to help users discover new plug-ins: Featured and Popular. But in the 4.1 release, when you access the Add New plug-in screen, you’ll see a new “Recommended tab” has been added there for the purpose of exposing new and useful plug-ins to users.

The recommendations are based on what plug-ins you and other users have installed.

10 Things All Bloggers Need to Know About the Latest Version of WordPress

10. For WordPress developers
Complex Queries: Extensive improvements have been made to Meta, Tax, Date and Comment queries, resulting in support for advanced conditional logic like multiple operators and nested clauses. More details on Query improvements can be found here.
Customizer API: Because of Expanded JavaScript APIs, the customizer now supports conditional visibility of sections and panels, delivering a new media experience to users.
tags in themes: WordPress 4.1 has introduced a new “theme support” approach to display titles. The new add_theme_support( ‘title-tag’ ) function tells WordPress to handle all the complexities of the <title> tag. Find more details on Title Tags in 4.1 here.<br /> Starting with 4.1, the recommended way to display titles is as follows:</p> <p>function theme_slug_setup() {</p> <p> add_theme_support( ‘title-tag’ );</p> <p>}</p> <p>add_action( ‘after_setup_theme’, ‘theme_slug_setup’ ); </p> <p>Developer reference<br /> The developer reference is more complete than before due to various continued improvements made to inline code documentation.</p> <p>Author: Ajeet Yadav is an experienced WordPress developer who is working with WordPressIntegration – Developing WordPress themes from PSD., follow @Wordpress_INT.</p> <p>Want to start your own blog? It’s easier than you think!<br /> Want to start a WordPress blog in 5 minutes? </p> <p>The post 10 Things All Bloggers Need to Know About the Latest Version of WordPress appeared first on Jeffbullas’s Blog.</p> <p>For more including images see:<br /> <a href="https://omhub.wordpress.com/2015/01/26/10-things-all-bloggers-need-to-know-about-the-latest-version-of-wordpress/">https://omhub.wordpress.com/2015/01/26/10-things-all-bloggers-need-to-know-about-the-latest-version-of-wordpress/</a></p> <p>10 Things All Bloggers Need to Know About the Latest Version of WordPress page posted “By Mike Armstrong”</p> </div><!-- .entry-content --> <footer class="entry-footer"> <span class="cat-links">Posted in <a href="https://maconsultancycardiff.com/category/blog-marketing/" rel="category tag">Blog Marketing</a>, <a href="https://maconsultancycardiff.com/category/blog-post/" rel="category tag">Blog Post</a>, <a href="https://maconsultancycardiff.com/category/blogging/" rel="category tag">Blogging</a>, <a href="https://maconsultancycardiff.com/category/blogging-advice/" rel="category tag">Blogging Advice</a>, <a href="https://maconsultancycardiff.com/category/blogging-news/" rel="category tag">Blogging News</a>, <a href="https://maconsultancycardiff.com/category/business-blog/" rel="category tag">Business Blog</a>, <a href="https://maconsultancycardiff.com/category/business-information/" rel="category tag">Business Information</a>, <a href="https://maconsultancycardiff.com/category/business-marketing/" rel="category tag">Business Marketing</a>, <a href="https://maconsultancycardiff.com/category/marketing/" rel="category tag">Marketing</a>, <a href="https://maconsultancycardiff.com/category/marketing-blog/" rel="category tag">Marketing Blog</a>, <a href="https://maconsultancycardiff.com/category/marketing-news/" rel="category tag">Marketing News</a>, <a href="https://maconsultancycardiff.com/category/marketing-offer/" rel="category tag">Marketing Offer</a>, <a href="https://maconsultancycardiff.com/category/marketing-services/" rel="category tag">Marketing Services</a>, <a href="https://maconsultancycardiff.com/category/social-media/" rel="category tag">Social Media</a>, <a href="https://maconsultancycardiff.com/category/social-media-blog/" rel="category tag">Social Media Blog</a>, <a href="https://maconsultancycardiff.com/category/the-voice-of-social-media/" rel="category tag">The Voice of Social Media</a>, <a href="https://maconsultancycardiff.com/category/the-voice-of-social-media-blog/" rel="category tag">The Voice of Social Media Blog</a></span><span class="tags-links">Tagged <a href="https://maconsultancycardiff.com/tag/blog/" rel="tag">Blog</a>, <a href="https://maconsultancycardiff.com/tag/blogging/" rel="tag">Blogging</a>, <a href="https://maconsultancycardiff.com/tag/business/" rel="tag">Business</a>, <a href="https://maconsultancycardiff.com/tag/marketing/" rel="tag">Marketing</a>, <a href="https://maconsultancycardiff.com/tag/wordpress/" rel="tag">Wordpress</a></span> </footer><!-- .entry-footer --> </div> <div class="clearboth"></div> </article><!-- #post-## --> <article id="post-5179" class="blog-post-standard-layout post-5179 post type-post status-publish format-standard hentry category-blog-post category-blogging category-blogging-advice category-blogging-news category-business-information category-business-marketing category-content-marketing category-content-writing category-marketing category-marketing-blog category-marketing-news category-south-wales-blog category-wales category-welsh-blog category-welsh-business category-welsh-business-blog category-welsh-business-news-blog tag-blog tag-blogging tag-business tag-marketing tag-marketing-blog tag-marketing-news tag-wales"> <div class="post-loop-content"> <header class="entry-header"> <h1 class="entry-title"><a href="https://maconsultancycardiff.com/business-marketing/5-tips-to-help-your-colleagues-become-successful-content-creators/" rel="bookmark">5 Tips to Help Your Colleagues Become Successful Content Creators</a></h1> <div class="entry-meta"> <span class="posted-on">Posted on <a href="https://maconsultancycardiff.com/business-marketing/5-tips-to-help-your-colleagues-become-successful-content-creators/" rel="bookmark"><time class="entry-date published updated" datetime="2015-01-12T10:06:16+00:00">January 12, 2015</time></a></span><span class="byline"> by <span class="author vcard"><a class="url fn n" href="https://maconsultancycardiff.com/author/mike-armstrong/">Mike Armstrong</a></span></span> </div><!-- .entry-meta --> </header><!-- .entry-header --> <div class="entry-content"> <p>New post on Online Marketing Hub</p> <p>5 Tips to Help Your Colleagues Become Successful Content Creators<br /> by christopherjanb<br /> Help-Colleagues-Content-Creators-Cover ImageLike many others, I’ve faced challenges when it comes to content marketing, but one of the most frustrating was getting my colleagues on board with content creation. No matter how much we discussed the importance of their input, it was rarely smooth sailing for one reason or another.</p> <p>Fortunately, that changed. It’s taken several years, but I now feel confident that I have an almost foolproof method of ensuring colleagues not only get on board with the strategy, but also become key contributors who truly want to create content. These five points (used together or individually) create the environment in which in-house success is achieved.</p> <p>1. Don’t force people to be involved.<br /> Not everyone can effectively transfer thoughts from their head into a document. Until I realized this, I decided who should be involved in content production based on their role within the organization. I didn’t take into account whether they could actually produce content – or even whether they wanted to produce it.</p> <p>When people don’t want to produce content or find it to be a struggle, they’re instantly going to consider it a chore – doing it reluctantly, leaving it until the last minute, or creating something that isn’t what was intended. They are likely to produce content that is unsuitable for publishing.</p> <p>Instead, you need to have discussions with your team to identify who can – and wants to – produce content. Talk to potential contributors either in groups or individually to explain the importance of content marketing, what you are looking to achieve, the type of content to be produced, and how they can play a role. Then ask who wants to help. By taking this passive approach to signing up content creators, you’ll find people who are willing to be involved and are more likely to produce valuable content.</p> <p>2. Understand you have colleagues who can write effectively.<br /> Don’t limit your conversations with potential content creators to people whose roles naturally lend themselves to writing. When I started as an SEO specialist, I developed the content marketing strategy under the impression that I and the brand and communications manager would create the vast majority of the content. However, after some general discussions unrelated to the strategy, it became apparent that we have a number of people in-house who have a wealth of information to share.</p> <p>Never assume colleagues who aren’t officially on your content marketing team won’t, can’t, or don’t want to write. You may not always have experienced writers queuing up to be involved, but you may find at least one or two contributors who can be coached and can produce content regularly outside of their daily roles.</p> <p>3. Don’t ask for complete blog posts.<br /> I’ve worked within organizations whose staff possessed a vast amount of knowledge to share, but simply didn’t have the time to produce a completed post by assigned deadlines. After chatting with the contributors who were finding content creation difficult, I discovered that developing the key messaging for the content wasn’t the issue. The problem was finding the time to take the key messaging and turn it into a full-fledged blog post.</p> <p>So I stopped asking for complete blog posts. Sure, I had to be more involved in the creation of the content, as I only received 200 words of notes or bullet points, but it was like my past ghostwriting work. I took their list of points, produced the content in full, and then sent it back for approval before it went live.</p> <p>Contributors were happier, as it was much quicker and easier to get down their initial thoughts than it was to produce a complete blog post. We received more content regularly, and it didn’t affect the end result because more often than not I already had to edit posts for the “readability” factor.</p> <p>4. Make it clear what you need and by when.<br /> Set accurate and realistic deadlines for all of your contributors. As humans, we’re creatures of habit. If we know we have to do something by a set time every week or every month, we get into the routine of doing so. In addition, understand contributors’ other work responsibilities and priorities to determine deadlines that work for them as well as your production schedule.</p> <p>5. Remember that a bit of competition can be healthy.<br /> One of the things I’ve found is that contributors really have enough time to do it, but they push it so far down their list of things to do – usually because they don’t realize the importance of it (no matter how many times it’s discussed) – that it never gets completed.</p> <p>Open up your content production schedule spreadsheet to all contributors so everybody can see who’s done what and who hasn’t done what they were supposed to do. Seeing this information can spur colleagues to compete against each other, striving not only to meet deadlines but also to submit content before their colleagues do.</p> <p>Note: This method isn’t suitable for everyone. It depends on everything from personalities to your way of working. Don’t just implement this point without research and analysis first.</p> <p>Conclusion<br /> If you’re struggling to find in-house contributors who want to create content, try some of these tips. You may not need to look at all five and you may find your own ways (please share in the comments). As Joe Pulizzi said, “There is no one right way to achieve content marketing goals.”</p> <p>Want more expert advice on how to improve your in-house content creation? Check out the fantastic 2014 CMW sessions that are available through our Video on Demand portal and make plans today to attend 2015 CMW.</p> <p>Cover image by acky24 via pixabay.com</p> <p>The post 5 Tips to Help Your Colleagues Become Successful Content Creators appeared first on Content Marketing Institute.</p> <p>For more see:<br /> <a href="https://omhub.wordpress.com/2015/01/11/5-tips-to-help-your-colleagues-become-successful-content-creators/">https://omhub.wordpress.com/2015/01/11/5-tips-to-help-your-colleagues-become-successful-content-creators/</a></p> <p>5 Tips to Help Your Colleagues Become Successful Content Creators page posted “By Mike Armstrong”</p> </div><!-- .entry-content --> <footer class="entry-footer"> <span class="cat-links">Posted in <a href="https://maconsultancycardiff.com/category/blog-post/" rel="category tag">Blog Post</a>, <a href="https://maconsultancycardiff.com/category/blogging/" rel="category tag">Blogging</a>, <a href="https://maconsultancycardiff.com/category/blogging-advice/" rel="category tag">Blogging Advice</a>, <a href="https://maconsultancycardiff.com/category/blogging-news/" rel="category tag">Blogging News</a>, <a href="https://maconsultancycardiff.com/category/business-information/" rel="category tag">Business Information</a>, <a href="https://maconsultancycardiff.com/category/business-marketing/" rel="category tag">Business Marketing</a>, <a href="https://maconsultancycardiff.com/category/content-marketing/" rel="category tag">Content Marketing</a>, <a href="https://maconsultancycardiff.com/category/content-writing/" rel="category tag">Content Writing</a>, <a href="https://maconsultancycardiff.com/category/marketing/" rel="category tag">Marketing</a>, <a href="https://maconsultancycardiff.com/category/marketing-blog/" rel="category tag">Marketing Blog</a>, <a href="https://maconsultancycardiff.com/category/marketing-news/" rel="category tag">Marketing News</a>, <a href="https://maconsultancycardiff.com/category/south-wales-blog/" rel="category tag">South Wales Blog</a>, <a href="https://maconsultancycardiff.com/category/wales/" rel="category tag">Wales</a>, <a href="https://maconsultancycardiff.com/category/welsh-blog/" rel="category tag">Welsh Blog</a>, <a href="https://maconsultancycardiff.com/category/welsh-business/" rel="category tag">Welsh Business</a>, <a href="https://maconsultancycardiff.com/category/welsh-business-blog/" rel="category tag">Welsh Business Blog</a>, <a href="https://maconsultancycardiff.com/category/welsh-business-news-blog/" rel="category tag">Welsh Business News Blog</a></span><span class="tags-links">Tagged <a href="https://maconsultancycardiff.com/tag/blog/" rel="tag">Blog</a>, <a href="https://maconsultancycardiff.com/tag/blogging/" rel="tag">Blogging</a>, <a href="https://maconsultancycardiff.com/tag/business/" rel="tag">Business</a>, <a href="https://maconsultancycardiff.com/tag/marketing/" rel="tag">Marketing</a>, <a href="https://maconsultancycardiff.com/tag/marketing-blog/" rel="tag">Marketing Blog</a>, <a href="https://maconsultancycardiff.com/tag/marketing-news/" rel="tag">Marketing News</a>, <a href="https://maconsultancycardiff.com/tag/wales/" rel="tag">Wales</a></span> </footer><!-- .entry-footer --> </div> <div class="clearboth"></div> </article><!-- #post-## --> <article id="post-4701" class="blog-post-standard-layout post-4701 post type-post status-publish format-standard hentry category-blog-marketing category-blogging category-blogging-advice category-blogging-news category-cardiff-blog category-content-marketing category-marketing category-marketing-advice category-marketing-blog category-marketing-news tag-blogging tag-blogging-advice tag-blogs"> <div class="post-loop-content"> <header class="entry-header"> <h1 class="entry-title"><a href="https://maconsultancycardiff.com/marketing/how-to-spot-a-good-series-idea-for-your-blog/" rel="bookmark">How To Spot A Good Series Idea For Your Blog</a></h1> <div class="entry-meta"> <span class="posted-on">Posted on <a href="https://maconsultancycardiff.com/marketing/how-to-spot-a-good-series-idea-for-your-blog/" rel="bookmark"><time class="entry-date published" datetime="2014-12-04T13:45:17+00:00">December 4, 2014</time><time class="updated" datetime="2014-12-03T22:39:00+00:00">December 3, 2014</time></a></span><span class="byline"> by <span class="author vcard"><a class="url fn n" href="https://maconsultancycardiff.com/author/mike-armstrong/">Mike Armstrong</a></span></span> </div><!-- .entry-meta --> </header><!-- .entry-header --> <div class="entry-content"> <p>New post on Online Marketing Hub</p> <p>How To Spot A Good Series Idea For Your Blog<br /> by christopherjanb</p> <p>A blog post series is an editorial calendar’s best friend. From one topic idea, you can produce multiple posts that keep your blog fresh for weeks or even months. But how do you know when an idea is worthy of a blog post series?</p> <p>This post will reveal:</p> <p>Five signs that an idea is suitable for a blog post series<br /> Five steps for bridging the same topic across multiple posts<br /> Five ways to position a blog post series for maximum readability and visibility on your blog and across the web<br /> Five signs that an idea is suitable for a blog post series<br /> You have different customers with related problems. For example, a nutritionist writing about how a particular vegetable or superfood helps the immune system, could do follow-up posts about its benefits for sleep quality and weight loss.<br /> You’ve made a list. If you’ve already written a Top 10 (or 5, or 3) post, you have a natural launching point for delving deeper into each idea.<br /> Your writing is overflowing. You start writing and as you get into the flow, it turns into a long post that is no longer focused on a single topic, but is now a collection of related ideas.<br /> Your readers are asking for more. You’ve received several frequently asked questions that each warrant their own focused post.<br /> You have a theory about something. Sometimes you’ll want to teach your readers a deeper, more complex system or explore aspects of a theory you’re working on.<br /> Five steps for bridging the same topic across multiple posts<br /> Step 1: Compose an introduction to the series. Sometimes this will be a stand-alone post. Other times, your introduction will be part of the first post of the series.</p> <p>Step 2: Look at what you’ve written and find the natural breaking point(s), where you’ve finished talking about one element and you’ve started talking about another one.</p> <p>Step 3: Decide on a format for each post in your series – will they be quick and to-the-point, or use a more formal article layout?</p> <p>Step 4: If you’re going with a typical article format, compose an introduction and conclusion for each of your blog posts.</p> <p>Step 5: If you’re keeping things simpler, just insert each separate point into its own blog post, using the format you chose (e.g., sub-headings such as Name of Tip/Resource, When to Use, Other Suggestions).</p> <p>Five ways to position a blog post series for maximum readability and visibility on your blog and across the web<br /> Independence: Assume people are reading each piece as a stand-alone blog post. They may never read the related posts, or they may read them in a different order than you wrote them. Make sure each post makes sense on its own.<br /> Links: Help readers navigate the series by adding links to the other posts as they’re published. You can list these separately at the bottom or top of your posts, or use anchor text links within a sentence.<br /> Language: Use the same words and phrases in each post, in order to reinforce your unique writing style and personality. Above all, try to use the same language that your typical customer might use when they discuss the topic.<br /> Group: Create a tag with a unique name and web address (“slug”) and assign that tag to each of the posts. Once you’ve published the first post, look for the name of the tag in the byline or footer of your post (depending on your site design). Click on that link and copy the URL from your web browser. It might look something like this: http://ift.tt/1yBd00v. That is the link where people will find all posts with that tag, as long as you remember to add the tag to each one.<br /> Promote: As you promote each individual post via social media, use the series link you created above to invite readers to view the whole series. Use Buffer or another tool to schedule future posts as well.<br /> Why stop at one post when you’ve discovered a juicy topic that could help your ideal customers in multiple ways? Use these blog post series tips to keep delivering high-quality content for weeks to come.</p> <p>photo credit: rsmithing via photopin cc</p> <p>Author information</p> <p>Linda Dessau<br /> Business Blogging Consultant at Content Mastery Guide<br /> Linda Dessau is the author of Write Your Way to More Clients Online and the founder of Content Mastery Guide. Her hands-free blog writing service helps small businesses attract their ideal customers with captivating content.</p> <p>For more on this blogging advice article see: </p> <p><a href="http://omhub.wordpress.com/2014/12/01/how-to-spot-a-good-series-idea-for-your-blog/">http://omhub.wordpress.com/2014/12/01/how-to-spot-a-good-series-idea-for-your-blog/</a></p> <p>The How To Spot A Good Series Idea For Your Blog page was posted “By Mike Armstrong”</p> </div><!-- .entry-content --> <footer class="entry-footer"> <span class="cat-links">Posted in <a href="https://maconsultancycardiff.com/category/blog-marketing/" rel="category tag">Blog Marketing</a>, <a href="https://maconsultancycardiff.com/category/blogging/" rel="category tag">Blogging</a>, <a href="https://maconsultancycardiff.com/category/blogging-advice/" rel="category tag">Blogging Advice</a>, <a href="https://maconsultancycardiff.com/category/blogging-news/" rel="category tag">Blogging News</a>, <a href="https://maconsultancycardiff.com/category/cardiff-blog/" rel="category tag">Cardiff Blog</a>, <a href="https://maconsultancycardiff.com/category/content-marketing/" rel="category tag">Content Marketing</a>, <a href="https://maconsultancycardiff.com/category/marketing/" rel="category tag">Marketing</a>, <a href="https://maconsultancycardiff.com/category/marketing-advice/" rel="category tag">Marketing Advice</a>, <a href="https://maconsultancycardiff.com/category/marketing-blog/" rel="category tag">Marketing Blog</a>, <a href="https://maconsultancycardiff.com/category/marketing-news/" rel="category tag">Marketing News</a></span><span class="tags-links">Tagged <a href="https://maconsultancycardiff.com/tag/blogging/" rel="tag">Blogging</a>, <a href="https://maconsultancycardiff.com/tag/blogging-advice/" rel="tag">Blogging Advice</a>, <a href="https://maconsultancycardiff.com/tag/blogs/" rel="tag">Blogs</a></span> </footer><!-- .entry-footer --> </div> <div class="clearboth"></div> </article><!-- #post-## --> <article id="post-4432" class="blog-post-standard-layout post-4432 post type-post status-publish format-standard hentry category-blog-marketing category-blogging category-blogging-advice category-business-marketing category-content-marketing category-seo category-seo-blog category-social-media category-social-media-blog tag-business tag-marketing tag-pr tag-seo"> <div class="post-loop-content"> <header class="entry-header"> <h1 class="entry-title"><a href="https://maconsultancycardiff.com/business-marketing/the-coming-integration-of-pr-and-seo/" rel="bookmark">The Coming Integration of PR and SEO</a></h1> <div class="entry-meta"> <span class="posted-on">Posted on <a href="https://maconsultancycardiff.com/business-marketing/the-coming-integration-of-pr-and-seo/" rel="bookmark"><time class="entry-date published updated" datetime="2014-11-21T10:25:30+00:00">November 21, 2014</time></a></span><span class="byline"> by <span class="author vcard"><a class="url fn n" href="https://maconsultancycardiff.com/author/mike-armstrong/">Mike Armstrong</a></span></span> </div><!-- .entry-meta --> </header><!-- .entry-header --> <div class="entry-content"> <p>New post on Online Marketing Hub</p> <p>The Coming Integration of PR and SEO<br /> by christopherjanb<br /> Posted by SamuelScott</p> <p>This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.</p> <p>Earlier this year, I published a Moz post that aimed to introduce the<br /> basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.)</p> <p>Following the positive response to the post, Moz invited me to host a recent Mozinar on the integration of PR and SEO. (<br /> You can listen to it and download the slides here for free!) As a former print journalist who later became a digital marketer, I love to discuss this niche because I am very passionate about the topic.</p> <p>In summary, the Mozinar discussed:</p> <p>Traditional marketing and communications theory<br /> Why both inbound and outbound marketing are needed<br /> An overview of the basic PR process<br /> How to use PR software<br /> Examples of messaging and positioning<br /> Where to research demographic data for audience profiles<br /> How to integrate SEO into each step of the workflow<br /> How SEO and PR teams can help each other<br /> Why the best links come as natural results of doing good PR and marketing<br /> “Don’t think about how to get links. Think about how to get coverage and publicity.”<br /> At the end of the Mozinar, the community had some intriguing and insightful questions (no surprise there!), and Moz invited me to write a follow-up post to provide more answers and discuss the relationship between SEO and PR further.</p> <p>Follow-ups to the PR Mozinar<br /> Before I address the questions and ideas at the end of the Mozinar, I just wanted to give some more credit where the credit is certainly due.</p> <p>People like me, who write for major publications or speak at large conferences, get a lot of attention. But, truth is, we are always helped immensely by so many of our talented colleagues behind the scenes. Since the beginning of my digital marketing career, I have known about SEO, but I have learned more about public relations from observing (albeit from a distance) The Cline Group’s front line PR team in Philadelphia over the years.</p> <p>So, I just wanted to thank (in alphabetical order)<br /> Kim Cox, Gabrielle Dratch, Caitlin Driscoll, Max Marine, and Ariel Shore as well as our senior PR executives Bill Robinson and DeeDee Rudenstein and CEO Josh Cline. What I hope the Moz community learned from the Mozinar is what I have learned from them.</p> <p>Now, onto the three Mozinar Q&A questions that had been left unanswered.</p> <p>Why do you use Cision and not Vocus or Meltwater or others?<br /> I do not want to focus on why The Cline Group specifically uses Cision. I would not want my agency (and indirectly Moz) to be seen as endorsing one type of PR software over another. What I can do is encourage people to read these writings from<br /> RMP Media Analysis, LinkedIn, Alaniz Marketing and Ombud, then do further research into which platform may work best for them and their specific companies and needs.</p> <p>(Cision and Vocus recently agreed to merge, with the combined company continuing under the Cision brand.)</p> <p>Do you have examples of good PR pitches?<br /> I’ve anonymized and uploaded three successful client pitches to our website. You can download them here: a<br /> mobile-advertising network, a high-end vaporizer for the ingestion of medicinal herbs and a mobile app that helps to protect personal privacy. As you will see, these pitches incorporated the various tactics that I had detailed in the Mozinar.</p> <p>Important caveat: Do not fall into the trap of relying too much on templates. Every reporter and every outlet you pitch will be different. The ideas in these examples of pitches may help, but please do not use them verbatim. </p> <p>Are there other websites similar to HARO (Help a Reporter Out) that people can use to find reporters who are looking for stories? Are the other free, simpler tools?<br /> Some commonly mentioned tools are<br /> My Blog U, ProfNet, BuzzStream and My Local Reporter. Raven Tools also has a good-sized list. But I can only vouch for My Blog U because it’s the only one I have used personally. It’s also important to note that using a PR tool is not a magic bullet. You have to know how to use it in the context of the overall public relations process. Creating a media list is just one part of the puzzle.</p> <p>An infographic of integration<br /> And now, the promised infographic!</p> <p>I told the Mozinar audience we would provide a detailed infographic as a quick guide to the step-by-step process of PR and SEO integration. Well, here it is:</p> <p>A second credit to my awesome colleague<br /> Thomas Kerr, who designs most of The Cline Group’s presentations and graphics while also being our social media and overall digital wizard.</p> <p>Just a few notes on the infographic:</p> <p>First, I have segmented the two pillars by “PR and Traditional Marketing” and “SEO & Digital Marketing.” I hate to sound stereotypical, but the use of this differentiation was the easiest way to explain the integration process. The “PR” side deals with<br /> people and content (e.g., messaging, media relations, and materials, etc.), while the “SEO” side focuses on things (e.g., online data, analytics, and research, etc.). See the end of this post for an important prediction.</p> <p>Second, I have put social media on the online side because that is where the practice seems to sit in most companies and agencies. However, social media is really just a set of PR and communications channels, so it will likely increasingly move to the “traditional marketing” side of things. Again, see the end.</p> <p>Third, there is a CMO / VP of Marketing / Project Leader (based on the structure of a company and whether the context is an agency or an in-house department) column between SEO and PR. This position should be a person with enough experience in both disciplines to mediate between the two as well as make judgment calls and final decisions in the case of conflicts. “SEO,” for example, may want to use certain keyword-based language in messaging in an attempt to rank highly for certain search terms. “PR” might want to use different terms that may resonate more with media outlets and the public. Someone will need to make a decision.</p> <p>Fourth, it is important to understand that companies with numerous brands, products or services, and/or a diverse set of target audiences will need to take additional steps:</p> <p>The marketing work for each brand, product, or service will need its own specific goal and KPI(s) in step one. Separate audience research and persona development will need to be performed for each distinct audience in step two. So, for a larger company, such as the one described above, parts of steps 3-8 below will often need to be done, say, six times, once for each audience of each product.</p> <p>However, the complexity does not end there.</p> <p>Online and offline is the same thing.</p> <p>Essentially, as more and more human activity occurs online, we are rapidly approaching a point where the offline and online worlds are merging into the same space. “Traditional” and “online” marketing are all collectively becoming simply “marketing.”</p> <p>Above is our modern version of traditional communications and marketing theory. A sender decides upon a message; the message is packaged into a piece of content; the content is transmitted via a desired channel; and the channel delivers the content to the receiver. Marketing is essentially sending a message that is packaged into a piece of content to a receiver via a channel. The rest is just details.</p> <p>As Google becomes smarter and smarter, marketers will need to stop thinking only about SEO and think more like, well, marketers. Mad Men’s Don Draper, the subject of the meme at the top of the page, would best the performance of any link builder today because he understood how to gain mass publicity and coverage, both of which have always been more important than just building links here and there. The best and greatest numbers of links come naturally as a<br /> result of good marketing and not as a result of any direct linkbuilding. In the 2014 Linkbuilding Survey published on Moz, most of the (good) tactics that were described in the post – such as “content plus outreach” – are PR by another name.</p> <p>http://ift.tt/1wzMSBt<br /> At SMX West 2014 (where I gave a talk on SEO and PR strategy), Rand Fishkin took to the main stage to discuss what the future holds for SEO. Starting at 6:30 in the video above, he argued that there will soon be a bias towards brands in organic search. (For an extensive discussion of this issue, I’ll refer you to Bryson Meunier’s essay at Search Engine Land.) I agree that it will soon become crucial to use PR, advertisingand publicity to build a brand, but that action is something the Don Drapers of the world had already known to do long before the Internet had ever existed.</p> <p>But things are changing<br /> The process that I have outlined above is a little vague on purpose. The lines between SEO and PR are increasingly blurring as online and offline marketing becomes more and more integrated. For example, take this very post: is it me doing SEO or PR for our agency (while<br /> first and foremost aiming to help the readers)? The answer: Yes.</p> <p>In a Moz post by Jason Acidre on<br /> SEO and brand building, I commented with the following:</p> <p>Say, 10 years ago, “SEOs” were focused on techie things: keyword research, sitemaps, site hierarchy, site speed, backlinks, and a lot more. Then, as Google became smarter and the industry become more and more mature, “SEOs” woke up one day and realized that online marketers need to think, you know, like marketers. Now, I get the sense that digital marketers are trying to learn all about traditional marketing as much as possible because, in the end, all marketing is about<br /> people — not machines and algorithms. What the f&*# is a positioning statement? What is a pitch? I just wish “SEOs” had done this from the beginning.</p> <p>Of course, the same thing has been occurring in the inverse in the traditional marketing world. Traditional marketers have usually focused on these types of things: messaging documents, media lists, promotional campaigns, the 4 Ps, and SWOT analyses. Then, as more human activity moved to the Internet, they also woke up one day and saw an anarchic set of communications channels that operate under different sets of rules. Now, on the other end, I get the sense that traditional marketers are trying to learn as much as possible about SEO and digital marketing.<br /> What the f&^% is a rel=canonical tag? What is Google+ authorship? I just wish traditional marketers had done this from the start.</p> <p>In fact, such a separation between SEO and PR is quickly dying. Here is a simplified version of the marketing and communications process I outlined at the beginning:</p> <p>Traditional marketers and communications professionals have used this process for decades, and almost everything that (the umbrella term of) SEO does can fit into one of these boxes. A message can appear in a newspaper article or in a blog post. Content can be a sales brochure or an e-book. A channel can be the television or Facebook. A lot of technical and on-page SEO is simply good web development. The most-effective type of off-page SEO is just PR and publicity. Public-relations executives, as I<br /> have written elsewhere, can also learn to use analytics as yet another way to gauge results.</p> <p>It all goes back to this tweet from Rand, which I cite in nearly every offline conversation with the marketing community:</p> <p>SEO as an entity (sorry for the pun)<br /> unto itself is quickly dying. The more SEO entails, the more the umbrella term becomes useless in any meaningful context. For this reason, it is crucial that digital marketers learn as much as possible about traditional marketing and PR.</p> <p>So, in the end, how does one integrate public relations and SEO? By simply doing good<br /> marketing.</p> <p>Want more? Don’t forget to watch the Mozinar — I’d love to get your feedback in the comments below!</p> <p>Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!</p> <p>For more see:<br /> <a href="http://omhub.wordpress.com/2014/11/17/the-coming-integration-of-pr-and-seo/">http://omhub.wordpress.com/2014/11/17/the-coming-integration-of-pr-and-seo/</a></p> <p>The Coming Integration of PR and SEO page was posted “By Mike Armstrong”</p> </div><!-- .entry-content --> <footer class="entry-footer"> <span class="cat-links">Posted in <a href="https://maconsultancycardiff.com/category/blog-marketing/" rel="category tag">Blog Marketing</a>, <a href="https://maconsultancycardiff.com/category/blogging/" rel="category tag">Blogging</a>, <a href="https://maconsultancycardiff.com/category/blogging-advice/" rel="category tag">Blogging Advice</a>, <a href="https://maconsultancycardiff.com/category/business-marketing/" rel="category tag">Business Marketing</a>, <a href="https://maconsultancycardiff.com/category/content-marketing/" rel="category tag">Content Marketing</a>, <a href="https://maconsultancycardiff.com/category/seo/" rel="category tag">SEO</a>, <a href="https://maconsultancycardiff.com/category/seo-blog/" rel="category tag">SEO Blog</a>, <a href="https://maconsultancycardiff.com/category/social-media/" rel="category tag">Social Media</a>, <a href="https://maconsultancycardiff.com/category/social-media-blog/" rel="category tag">Social Media Blog</a></span><span class="tags-links">Tagged <a href="https://maconsultancycardiff.com/tag/business/" rel="tag">Business</a>, <a href="https://maconsultancycardiff.com/tag/marketing/" rel="tag">Marketing</a>, <a href="https://maconsultancycardiff.com/tag/pr/" rel="tag">PR</a>, <a href="https://maconsultancycardiff.com/tag/seo/" rel="tag">SEO</a></span> </footer><!-- .entry-footer --> </div> <div class="clearboth"></div> </article><!-- #post-## --> <article id="post-4150" class="blog-post-standard-layout post-4150 post type-post status-publish format-standard hentry category-blog-marketing category-blogging category-blogging-advice category-business-advertising category-business-marketing category-business-marketing-advice category-business-tips category-cardiff-marketing-blog category-cardiff-marketing-company category-content-marketing category-content-writing category-digital-marketing category-facebook-marketing category-facebook-marketing-tips category-facebook-page-marketing category-marketing category-marketing-advice category-marketing-blog category-marketing-news category-marketing-tips category-mobile-marketing category-social-media-advice category-social-media-marketing category-social-media-news category-the-voice-of-social-media category-the-voice-of-social-media-blog category-twitter-advice category-twitter-marketing category-twitter-marketing-tip category-video-marketing category-web-marketing category-web-marketing-consultancy category-web-marketing-services category-web-marketing-tip category-website-marketing category-website-marketing-tip tag-cardiff-marketing-blog tag-marketing tag-marketing-tips"> <div class="post-loop-content"> <header class="entry-header"> <h1 class="entry-title"><a href="https://maconsultancycardiff.com/business-marketing/20-of-the-most-influential-words-in-marketing/" rel="bookmark">20 of the most influential words in marketing</a></h1> <div class="entry-meta"> <span class="posted-on">Posted on <a href="https://maconsultancycardiff.com/business-marketing/20-of-the-most-influential-words-in-marketing/" rel="bookmark"><time class="entry-date published updated" datetime="2014-11-10T17:12:24+00:00">November 10, 2014</time></a></span><span class="byline"> by <span class="author vcard"><a class="url fn n" href="https://maconsultancycardiff.com/author/mike-armstrong/">Mike Armstrong</a></span></span> </div><!-- .entry-meta --> </header><!-- .entry-header --> <div class="entry-content"> <p>Please find 20 of the most influential words in marketing:</p> <p>Suddenly<br /> Now<br /> Announcing<br /> Introducing<br /> Improvement<br /> Amazing<br /> Sensational<br /> Remarkable<br /> Revolutionary<br /> Startling<br /> Miracle<br /> Magic<br /> Offer<br /> Quick<br /> Easy<br /> Wanted<br /> Challenge<br /> Compare<br /> Bargain<br /> Hurry</p> <p>The 20 of the most influential words in marketing page was posted “By Mike Armstrong” – <a href="http://www.maconsultancycardiff.com/category/the-voice-of-social-media">The Voice of Social Media</a></p> <p><a href="https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2014/11/20141110-170445.jpg"><img src="https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2014/11/20141110-170445.jpg?w=900" alt="20141110-170445.jpg" class="alignnone size-full jetpack-lazy-image" data-recalc-dims="1" data-lazy-src="https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2014/11/20141110-170445.jpg?w=900&is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7"><noscript><img 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href="https://maconsultancycardiff.com/category/web-marketing-consultancy/" rel="category tag">Web Marketing Consultancy</a>, <a href="https://maconsultancycardiff.com/category/web-marketing-services/" rel="category tag">Web Marketing Services</a>, <a href="https://maconsultancycardiff.com/category/web-marketing-tip/" rel="category tag">Web Marketing Tip</a>, <a href="https://maconsultancycardiff.com/category/website-marketing/" rel="category tag">Website Marketing</a>, <a href="https://maconsultancycardiff.com/category/website-marketing-tip/" rel="category tag">Website Marketing Tip</a></span><span class="tags-links">Tagged <a href="https://maconsultancycardiff.com/tag/cardiff-marketing-blog/" rel="tag">Cardiff Marketing Blog</a>, <a href="https://maconsultancycardiff.com/tag/marketing/" rel="tag">Marketing</a>, <a href="https://maconsultancycardiff.com/tag/marketing-tips/" rel="tag">Marketing Tips</a></span> </footer><!-- .entry-footer --> </div> <div class="clearboth"></div> </article><!-- #post-## --> <article id="post-3785" class="blog-post-standard-layout post-3785 post type-post status-publish format-standard hentry category-blogging category-blogging-advice category-blogging-news category-blogging-tips category-blogging-training category-business-advice category-business-blog category-business-information category-business-tips category-marketing category-marketing-advice category-marketing-blog category-social-media-blog category-the-voice-of-social-media category-the-voice-of-social-media-blog category-uk-blog category-uk-business-blog tag-blog tag-blogging tag-business tag-business-tips tag-marketing tag-marketing-tips"> <div class="post-loop-content"> <header class="entry-header"> <h1 class="entry-title"><a href="https://maconsultancycardiff.com/business-advice/31-blogging-tips-businesstips/" rel="bookmark">31 #Blogging Tips – #BusinessTips</a></h1> <div class="entry-meta"> <span class="posted-on">Posted on <a href="https://maconsultancycardiff.com/business-advice/31-blogging-tips-businesstips/" rel="bookmark"><time class="entry-date published" datetime="2014-11-04T17:00:41+00:00">November 4, 2014</time><time class="updated" datetime="2014-11-04T16:55:32+00:00">November 4, 2014</time></a></span><span class="byline"> by <span class="author vcard"><a class="url fn n" href="https://maconsultancycardiff.com/author/mike-armstrong/">Mike Armstrong</a></span></span> </div><!-- .entry-meta --> </header><!-- .entry-header --> <div class="entry-content"> <p>New post on Online Marketing Hub</p> <p> 31 Advanced Blogging Tricks<br /> by christopherjanb<br /> Are You Taking Full Advantage of These Blogging Tactics?<br /> It’s Halloween. While it’s easy to become a witch just by wearing a big hat and black clothes, it’s not so easy to create a unique look like Wicked’s green-skinned Elphaba.</p> <p>Unlike Halloween, blogging doesn’t have to be scary and we’ve got 31 advanced blogging tricks to maximize your business blog’s measurable results. (If you’re first starting a blog, check out our newbie blogging guide.)</p> <p>Regardless of how long you’ve been blogging, you may need some help. Here’s why:</p> <p> Over 50% of businesses who’ve blogged for 5+ years don’t leverage the full power of their blogs to generate measurable success according to Curata. [Note: Curata defined success as 10,000 pageviews per month.] <p>The biggest benefit of blogging is developing owned media that supports sales, improves search results and builds your brand.</p> <p>31 Advanced blogging tricks<br /> Here are 31 advanced blogging tricks to improve your blog results.</p> <p>1. Set measurable goals associated with your business objectives<br /> Attempting to be a Top 100 blogger in 6 months is a daunting task and won’t necessarily enhance your business.</p> <p>Choose achievable targets that contribute to your business. Be as specific as possible. For example, write 2 articles per week that answer a customer question. This is the Marcus Sheridan approach: “They ask, you answer.”<br /> 2. Know your audience<br /> As with any content, it’s critical to understand the people you’re trying to reach so that your posts resonate with them and keep them returning for more. To this end create a targeted persona for your blog.</p> <p>Ask new subscribers for input regarding their pain points. I borrowed this tip from Derek Halpern. If someone registered, they’ll love you’re asking for their input. Try to respond to these emails. They not only help you understand your audience but also provide ideas for posts.<br /> 3. Select your blog topic with care<br /> Since you need to focus your blog content, the more specific your niche, the better.<br /> Your blog shouldn’t be the Wikipedia of your category. </p> <p>Assess your market to see where there are untapped opportunities. This can be difficult for newbies to do. After you’ve gotten the hang of blogging and know your topic, you can step back and refine the focus of your blog.<br /> Evaluate your URL. This is your blog’s address. Is it memorable and how does it work with your company or brand names? Is there value to some of the newer top-level domains?<br /> 4. Invest in your blog<br /> Many bloggers start with a great burst of energy then quickly burn out. Your business blog requires resources both human (including content creation, copyediting, promotion and technology) and financial. Neil Patel spends a minimum of $20,000 per month on Quick Sprout.</p> <p>Write longer posts. Don’t add filler. Provide unique, quality content. Cover the topic completely. To maximize social shares, write 2,500+ words based on Buffer’s analysis. While more work, the increase is significant. Halpern spends 80% of his time promoting his content.<br /> 5. Choose your keywords based on analysis<br /> Don’t leave your keywords to chance. Integrate your keyword research into your editorial calendar to ensure that you’ve got posts for each keyword and phrase.</p> <p>Use a tool like SEMRush to research your competitors to find the keywords for which they rank. RazorSocial’s Ian Cleary recommends using SEMRush to see keywords, estimated percentage of search traffic from those keywords, cost per click (if you advertised those keywords), and estimated search volume. If competitors gets traffic for these keywords, write better content to attract some of it.<br /> Link to new posts from popular past posts. Part of the strength of a blog post is how it connects to the whole.<br /> 6. Keep your blog post ideas flowing<br /> If possible, don’t leave your blog writing until the last minute. I find that when I start too late, my blog posts take twice as long to write and are half as effective. The average blog post is 800 words and takes 2.5 hours to write according to Orbit Media’s blogging research.</p> <p>Create research or data. Andy Crestodina did a great job of this with his Blog Research. Find something new everyone takes as the truth. Crestodina got lots of links to his website and great guest opportunities.<br /> Mine your email outbox for post ideas. Oribt Media’s Andy Crestodina recommends looking in your sent mail folder for relevant topics. It’s full of content. It reveals what your audience is asking for and, even better, you’ve already got the rough draft!<br /> Get sales and customer service into the process. As your firm’s front that interacts with prospects and customers, Sheridan recommends, “Have sales blind copy your head blogger to capture the question and answer.” In addition to reducing the need to answer it multiple times, this post will shorten the sales cycle.<br /> Become the Oprah of your niche. Get out and interview your influencers, customers or others. Gini Dietrich used to spotlight a social media follower for #FollowFriday. Now she reaches out to influencers. These posts perform well! (She wouldn’t keep doing them if they didn’t!) The Orbit Media blog profiles their employees. Who can you interview?<br /> Mention influencers in your blog posts. Don’t just focus on the top. Consider people who are at the start of their career. Take a page from me and gather input from other influencers.<br /> 7. Convince readers to dive deeper into your content<br /> Extend your visitors’ time on your blog by getting them to scan through your entire article and seek other related information on your blog. To this end, make sure that your recommended content stands out.</p> <p>Include links to related content. On the Nielsen Norman Group’s blog, Hoa Loranger suggests using 5–7 related links per article to avoid overwhelming users. Place links at the end of each article immediately after the post. Frontload links with keywords.<br /> 8. Expand your media empire.<br /> Offer your audience content in a variety of formats to expand your reach and build new segments of your audience.</p> <p>Start a podcast to provide audio. Mike Stelzner is the poster child for podcasting. It’s the Friday feature of Social Media Examiner’s blog. BTW: Social Media Examiner 2014 research highlighted the podcasting opportunity to get an edge.<br /> Get into pictures. Jay Baer has a regular video clip on his Convince and Convert blog.<br /> Let me teach you. Jon Loomer tested the potential of webinars with a weekly Q&A. [Jon has since moved his webinars to a paid product.] 9. Get involved with your readers<br /> While many bloggers consider comments to be nirvana and other complain about the spam, the bottom line is that your audience wants to engage and get your feedback. Here’s what The University of Queensland’s Dr. Stephanie Tobin found:</p> <p>“[F]eelings of belonging are threatened when users stop generating content or participating online, and when information they have posted does not receive a response from others.”</p> <p>Big tip of my hat to Gini Dietrich; she continues to respond to her Spin Sucks blog.</p> <p>Encourage the conversation somewhere. Blogging powerhouse, Copyblogger, moved their conversation to Google+.<br /> Use comment software (such as Disqus) to deter spammers. The goal is to eliminate most spam but not to prevent conversation. The harder the hoops you need your audience to jump through, the less they’ll participate.<br /> 10. Promote your blog everywhere<br /> Like any other form of advertising, it’s important to continually get your message out. Your audience needs to see a promotion 5-7 times before they believe it and take action.</p> <p>Email people you mention in your blog posts. Appeal to their egos!<br /> Repromote your older blog posts. Many bloggers are onto the new, new thing. Focus on your best content and where appropriate update it.<br /> Include a link to your blog (or latest blog post) in your email signature file. Even better, change this universally for everyone in your firm for all outgoing email.<br /> Add a link to your blog to your customer service and purchase emails. These communications go to primary email accounts, not unread folders.<br /> Spotlight relevant blog posts on your product pages. The drawback of this option is that it must be done manually. Another option is to add this to your blog publishing checklist.<br /> 11. Maximize your blog post reach on social media<br /> Once isn’t enough on social media. You’ve got to build your community and continue to be active and engaged. (For help with your social media shares, check out what you can learn from 2.6 billion social shares. Includes charts!)</p> <p>Leverage the power of your employees’ social media connections. Share your blog content within your organization and encourage your employees to share it amongst their colleagues. Of course, this assumes that you’ve got social media guidelines in place.<br /> Serve your blog post more than once on Twitter. Chop up your blog post to provide multiple opportunities for sharing over a longer period of time, Each subsequent retweet gains about 75% of the previous number of retweets according to Tomasz Tunguz.<br /> Include ClickToTweet and other social sharing buttons to extend your blog post’s life on social media.<br /> Tap into Pinterest’s curation power. Create a pinboard for your articles. Then craft attractive pins for each of your blog posts. I got this great blog tip from Peg Fitzpatrick. But you don’t have to take our word for it. Buzzfeed has 2 staff members who curate Buzzfeed’s content on Pinterest.<br /> Extend your Facebook reach with advertising. Jon Loomer is the king of Facebook Advertising recommends doing this with every blog post.<br /> 12. Give your best content to other top blogs<br /> Spread the wealth of your information to other platforms.</p> <p>Be strategic with your guest blogging efforts. Andy Crestodina plans his guest blogging to yield quality links and traffic. He averages 1 guest post per week. Dietrich gives a great explanation of this (as well as how to write headlines)<br /> Do your homework before you ask. Don’t just send a fill-in-the-blank email to every blog. Understand their audience and determine if they accept guest posts. (Note: Actionable Marketing Guide does NOT accept guest posts.)<br /> Actively engage on your guest posts with social shares and comment responses. Schedule it for prime time sharing. Because they have larger audiences and help to build your reputation by association.<br /> 13. Catch your visitors before they leave<br /> Install OptinMonster or a similar tool to capture email addresses of readers as they exit your blog. This is a relatively non-invasive way to build your housefile.<br /> The bottom line is that every blogger can continue to improve their craft regardless of how good they are.</p> <p>I know I do.</p> <p>I also know I’m not alone since bloggers like Neil Patel continue to document what they’re doing that succeeds.</p> <p>Use these 31 advanced blogging tricks to take advantage of the full power of your blog to achieve your business objectives.</p> <p>What is your favorite advanced blogging trick?</p> <p>Happy Marketing,<br /> Heidi Cohen</p> <p>Related blogging articles</p> <p>Blogging basics 201<br /> Heidi Cohen is the President of Riverside Marketing Strategies.<br /> You can find Heidi on Google+, Facebook and Twitter.<br /> For those of you in Raleigh, NC, please join me for Internet Summit November 11th through 13th.<br /> Use the code HEIDI50 to save $50 OFF any pass level.</p> <p>Even though Content Marketing World is finished until next September, you can still get all the content from 2014’s exciting conference. The CMWorld On Demand package includes: Audio and video from the 2014 keynote sessions, audio and PowerPoint presentations of all the breakout sessions, over 40 audio sessions from the leading B2B and B2C brands, as well as keynote video performances.</p> <p>Free Webcast!<br /> Return on Authenticity:<br /> Making Effective Storytelling and Content Performance Align<br /> Join the discussion on Wednesday, October 29, 2014 at 10:00 AM PT/ 1:00 PM ET with Nancy Slavin, SVP of Marketing, Macy’s Merchandising Group, and Dan Kimball, CMO, Thismoment.</p> <p>According to research by Nielsen, 70 percent of global consumers trust online consumer reviews and rate reviews as the second most trusted form of advertising. And according to BazaarVoice, when it comes to trust, marketers may as well eliminate their own brand websites as a fountain of customer trust as only 16 percent of US consumers said they trust the content on a brand’s website compared to the 51 percent who trust content generated by other users.</p> <p>Today’s digital currency is arguably authenticity, and what attracts customers – especially the digitally dependent, savvy millennial – is not just content. It is the delivery of authentic, unvarnished content from their peers.</p> <p>Join the CMO Council on Wednesday, October 29, at 10am PST/ 1pm EST for a one-hour webcast that will invite industry experts in content marketing and user-generated content who are effectively leveraging authentic storytelling as part of their content marketing strategies. We will also feature an interactive Q&A session at the conclusion of the speaker presentations.</p> <p>Register for this Free Webcast today!</p> <p>Now there are two ways to get Heidi Cohen’s Actionable Marketing Guide by Email:<br /> Subscribe to receive notice of each new actionable marketing post delivered free, directly to your inbox.</p> <p>Signup for the weekly Actionable Marketing Newsletter and get a roundup of of the week’s posts, plus extra content you won’t find on the website, plus a free e-book: What Every Blogger Needs to Know – 101 Actionable Blog Tips</p> <p>Photo Credit: http://ift.tt/1yLECyF</p> <p>The post 31 Advanced Blogging Tricks appeared first on Heidi Cohen.</p> <p>For more on this article or content marketing see:<br /> <a href="http://omhub.wordpress.com/2014/10/<em></em>31/31-advanced-blogging-tricks/”>http://omhub.wordpress.com/2014/10/<em></em>31/31-advanced-blogging-tricks/</a></p> <p>The 31 Blogging Tips page was posted “By Mike Armstrong”</p> <p><a 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src="https://i2.wp.com/maconsultancycardiff.com/wp-content/uploads/2015/02/IMG_40981.jpg?resize=150%2C150&ssl=1" class="attachment-thumbnail size-thumbnail jetpack-lazy-image" alt="Welsh Business News Blog" data-lazy-srcset="https://i2.wp.com/maconsultancycardiff.com/wp-content/uploads/2015/02/IMG_40981.jpg?resize=150%2C150&ssl=1 150w, https://i2.wp.com/maconsultancycardiff.com/wp-content/uploads/2015/02/IMG_40981.jpg?resize=50%2C50&ssl=1 50w, https://i2.wp.com/maconsultancycardiff.com/wp-content/uploads/2015/02/IMG_40981.jpg?zoom=2&resize=150%2C150 300w, https://i2.wp.com/maconsultancycardiff.com/wp-content/uploads/2015/02/IMG_40981.jpg?zoom=3&resize=150%2C150 450w" data-lazy-sizes="(max-width: 150px) 100vw, 150px" data-lazy-src="https://i2.wp.com/maconsultancycardiff.com/wp-content/uploads/2015/02/IMG_40981.jpg?resize=150%2C150&ssl=1&is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" /></a> </div></figure><figure 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value="865">Shoe Shopping</option> <option class="level-0" value="1019">Six Nations</option> <option class="level-0" value="449">SME Offer</option> <option class="level-0" value="870">SME Web Marketing Package</option> <option class="level-0" value="568">SME’s</option> <option class="level-0" value="200">Social Event</option> <option class="level-0" value="170">Social Media</option> <option class="level-0" value="514">Social Media Advertising</option> <option class="level-0" value="341">Social Media Advice</option> <option class="level-0" value="562">Social Media Blog</option> <option class="level-0" value="376">Social Media Consultancy</option> <option class="level-0" value="597">Social Media Consultant</option> <option class="level-0" value="873">Social Media Management</option> <option class="level-0" value="373">Social Media Marketing</option> <option class="level-0" value="5">Social Media Marketing Agency Cardiff</option> <option class="level-0" value="1304">Social Media Marketing Agency Wales</option> <option class="level-0" value="997">Social Media Marketing Consultancy</option> <option class="level-0" value="9">Social Media Marketing Services Cardiff</option> <option class="level-0" value="838">Social Media Marketing Statistics</option> <option class="level-0" value="342">Social Media News</option> <option class="level-0" value="574">Social Media Services</option> <option class="level-0" value="343">Social Media Tips</option> <option class="level-0" value="169">Social Media Training</option> <option class="level-0" value="10">Social Media Training Cardiff</option> <option class="level-0" value="670">Social Media Training Newport</option> <option class="level-0" value="671">Social Media Training Swansea</option> <option class="level-0" value="669">Social Media Training Wales</option> <option class="level-0" value="1382">Social Networking</option> <option class="level-0" value="726">South Asian Restaurant</option> <option class="level-0" value="83">South Wales</option> <option class="level-0" value="520">South Wales Blog</option> <option class="level-0" value="301">South Wales Business</option> <option class="level-0" value="522">South Wales Business Blog</option> <option class="level-0" value="639">South Wales Business Event</option> <option class="level-0" value="415">South Wales Business Exhibition</option> <option class="level-0" value="518">South Wales Business News</option> <option class="level-0" value="521">South Wales Business News Blog</option> <option class="level-0" value="762">South Wales Business Offer</option> <option class="level-0" value="356">South Wales Charity Events</option> <option class="level-0" value="355">South Wales Event</option> <option class="level-0" value="109">South Wales Event Promotion</option> <option class="level-0" value="931">South Wales Jobs</option> <option class="level-0" value="311">South Wales Locksmiths</option> <option class="level-0" value="719">South Wales Networking Club</option> <option class="level-0" value="330">South Wales Networking Event</option> <option class="level-0" value="696">South Wales Print Company</option> <option class="level-0" value="662">South Wales Restaurant</option> <option class="level-0" value="933">South Wales Retailler</option> <option class="level-0" value="1578">South West England</option> <option class="level-0" value="601">Southampton</option> <option class="level-0" value="869">Special Offer</option> <option class="level-0" value="1227">Splott</option> <option class="level-0" value="1022">Sports Networking</option> <option class="level-0" value="5797">Sports News</option> <option class="level-0" value="879">Startup Advice</option> <option class="level-0" value="1386">Startup Assistance</option> <option class="level-0" value="317">Startup News</option> <option class="level-0" value="229">Startup Offer</option> <option class="level-0" value="323">Startups</option> <option class="level-0" value="1680">Stocktaking</option> <option class="level-0" value="1289">Stoke</option> <option class="level-0" value="149">Student Jobs in Cardiff</option> <option class="level-0" value="230">Swansea</option> <option class="level-0" value="1279">Swindon</option> <option class="level-0" value="151">Team Leader Jobs in Cardiff</option> <option class="level-0" value="5798">Technology News</option> <option class="level-0" value="1336">Tenant Solicitors</option> <option class="level-0" value="464">The Voice of Social Media</option> <option class="level-0" value="565">The Voice of Social Media Blog</option> <option class="level-0" value="730">Things to do in Cardiff</option> <option class="level-0" value="2121">Things to do in Newport</option> <option class="level-0" value="5640">TikTok</option> <option class="level-0" value="911">Torfaen</option> <option class="level-0" value="1331">Trust Solicitors</option> <option class="level-0" value="390">Twitter</option> <option class="level-0" value="523">Twitter Advertising</option> <option class="level-0" value="466">Twitter Advice</option> <option class="level-0" value="553">Twitter Management</option> <option class="level-0" value="488">Twitter Marketing</option> <option class="level-0" value="524">Twitter Marketing Services</option> <option class="level-0" value="605">Twitter Marketing Tip</option> <option class="level-0" value="490">Twitter News</option> <option class="level-0" value="478">Twitter Tips</option> <option class="level-0" value="28">Twitter Training</option> <option class="level-0" value="687">Twitter Training Cardiff</option> <option class="level-0" value="690">Twitter Training Newport</option> <option class="level-0" value="688">Twitter Training Swansea</option> <option class="level-0" value="388">Twitter Training Wales</option> <option class="level-0" value="468">UK Blog</option> <option class="level-0" value="555">UK Business</option> <option class="level-0" value="492">UK Business Blog</option> <option class="level-0" value="1036">UK Business Exhibition</option> <option class="level-0" value="519">UK Business News</option> <option class="level-0" value="1237">UK Business Opportunity</option> <option class="level-0" value="1072">UK Car Industry News</option> <option class="level-0" value="331">UK Car News</option> <option class="level-0" value="1125">UK Marketing Company</option> <option class="level-0" value="1594">UK Restaurant Trade Magazine</option> <option class="level-0" value="1595">UK Restaurateur Trade Magazine</option> <option class="level-0" value="571">UK Sport</option> <option class="level-0" value="710">UK Sport News</option> <option class="level-0" value="797">UKTI Event</option> <option class="level-0" value="1">Uncategorized</option> <option class="level-0" value="290">Vale of Glamorgan</option> <option class="level-0" value="699">Vale Print Company</option> <option class="level-0" value="494">Video Marketing</option> <option class="level-0" value="806">Video Offers</option> <option class="level-0" value="804">Video Production</option> <option class="level-0" value="819">Video Production Company</option> <option class="level-0" value="947">Video Production Services</option> <option class="level-0" value="90">Wales</option> <option class="level-0" value="396">Wales Biggest Business Exhibition</option> <option class="level-0" value="414">Wales Biggest Business Show</option> <option class="level-0" value="335">Waterproof Menus</option> <option class="level-0" value="286">Waterproof Printing</option> <option class="level-0" value="1090">Web Design</option> <option class="level-0" value="1096">Web Design Company in Cardiff</option> <option class="level-0" value="1094">Web Design Company in Wales</option> <option class="level-0" value="1432">Web Design Wales</option> <option class="level-0" value="1095">Web Designers in Cardiff</option> <option class="level-0" value="1098">Web Designers in Wales</option> <option class="level-0" value="1111">Web Development</option> <option class="level-0" value="249">Web Marketing</option> <option class="level-0" value="875">Web Marketing Advice</option> <option class="level-0" value="372">Web Marketing Consultancy</option> <option class="level-0" value="598">Web Marketing Consultant</option> <option class="level-0" value="814">Web Marketing Offer</option> <option class="level-0" value="872">Web Marketing Package</option> <option class="level-0" value="371">Web Marketing Services</option> <option class="level-0" value="613">Web Marketing Tip</option> <option class="level-0" value="412">Web Marketing Tips</option> <option class="level-0" value="30">Web Marketing Training</option> <option class="level-0" value="17">Web Marketing Training Cardiff</option> <option class="level-0" value="691">Web Marketing Training Newport</option> <option class="level-0" value="795">Web Marketing Training Swansea</option> <option class="level-0" value="716">Web Marketing Training Wales</option> <option class="level-0" value="615">Website</option> <option class="level-0" value="399">Website Advice</option> <option class="level-0" value="996">Website Consultancy</option> <option class="level-0" value="595">Website Consultant</option> <option class="level-0" value="413">Website Marketing</option> <option class="level-0" value="614">Website Marketing Tip</option> <option class="level-0" value="485">Website News</option> <option class="level-0" value="1213">Website Reseller Opportunity</option> <option class="level-0" value="1139">Website Resellers</option> <option class="level-0" value="1065">Website Tips</option> <option class="level-0" value="794">Website Training</option> <option class="level-0" value="798">Welsh Assembly Government Event</option> <option class="level-0" value="253">Welsh Blog</option> <option class="level-0" value="252">Welsh Business</option> <option class="level-0" value="1085">Welsh Business Advice</option> <option class="level-0" value="265">Welsh Business Blog</option> <option class="level-0" value="215">Welsh Business Event</option> <option class="level-0" value="298">Welsh Business Exhibition</option> <option class="level-0" value="945">Welsh Business Marketing</option> <option class="level-0" value="946">Welsh Business Marketing Services</option> <option class="level-0" value="434">Welsh Business Networking Event</option> <option class="level-0" value="67">Welsh Business News</option> <option class="level-0" value="262">Welsh Business News Blog</option> <option class="level-0" value="2608">Welsh Business News Cardiff</option> <option class="level-0" value="763">Welsh Business Offer</option> <option class="level-0" value="1238">Welsh Business Opportunity</option> <option class="level-0" value="299">Welsh Business Show</option> <option class="level-0" value="354">Welsh Charity Event</option> <option class="level-0" value="1063">Welsh Event Promotion</option> <option class="level-0" value="163">Welsh Events</option> <option class="level-0" value="1087">Welsh Financial Planning Company</option> <option class="level-0" value="1183">Welsh Jobs</option> <option class="level-0" value="851">Welsh Locksmiths</option> <option class="level-0" value="717">Welsh Networking Club</option> <option class="level-0" value="329">Welsh Networking Event</option> <option class="level-0" value="5584">Welsh News</option> <option class="level-0" value="1086">Welsh Pension Company</option> <option class="level-0" value="697">Welsh Print Company</option> <option class="level-0" value="663">Welsh Restaurant</option> <option class="level-0" value="887">Welsh Retailer</option> <option class="level-0" value="398">Welsh Social Event</option> <option class="level-0" value="195">Welsh Sport</option> <option class="level-0" value="257">Welsh Sports Blog</option> <option class="level-0" value="254">Welsh Sports Event</option> <option class="level-0" value="256">Welsh Sports News Blog</option> <option class="level-0" value="1093">Welsh Web Designers</option> <option class="level-0" value="5208">WelshBiz</option> <option class="level-0" value="5209">WelshBiz Welsh Business News</option> <option class="level-0" value="729">What’s going on in Cardiff</option> <option class="level-0" value="2111">What’s Going on in Newport</option> <option class="level-0" value="1228">Whitchurch</option> <option class="level-0" value="1676">Will Writers</option> <option class="level-0" value="1141">Wills</option> <option class="level-0" value="1330">Wills Writing Solicitors</option> <option class="level-0" value="1280">Worcester</option> <option class="level-0" value="538">WordPress</option> <option class="level-0" value="881">WordPress Advice</option> <option class="level-0" value="539">WordPress Tips</option> <option class="level-0" value="408">Wordpress Training</option> <option class="level-0" value="777">WordPress Training Cardiff</option> <option class="level-0" value="778">WordPress Training Wales</option> <option class="level-0" value="1091">WordPress Websites</option> <option class="level-0" value="1130">Work from home</option> <option class="level-0" value="1131">Work from home Cardiff</option> <option class="level-0" value="1178">Work from home wales</option> <option class="level-0" value="1078">Work Place Pensions</option> <option class="level-0" value="1283">York</option> </select> </form> <script type="text/javascript"> /* <![CDATA[ */ (function() { var dropdown = document.getElementById( "cat" ); function onCatChange() { if ( dropdown.options[ dropdown.selectedIndex ].value > 0 ) { dropdown.parentNode.submit(); } } dropdown.onchange = onCatChange; })(); /* ]]> */ </script> </aside><aside id="media_gallery-3" class="widget widget_media_gallery"><h3 class="widget-title">Things To Do In Business Directories</h3><div id='gallery-2' class='gallery galleryid-3785 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'> <div class='gallery-icon landscape'> <a href='https://maconsultancycardiff.com/logo-1/'><img width="150" height="150" src="https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/logo-1.jpg?resize=150%2C150&ssl=1" class="attachment-thumbnail size-thumbnail jetpack-lazy-image" alt="" data-lazy-srcset="https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/logo-1.jpg?resize=150%2C150&ssl=1 150w, https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/logo-1.jpg?resize=50%2C50&ssl=1 50w, https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/logo-1.jpg?zoom=2&resize=150%2C150 300w" data-lazy-sizes="(max-width: 150px) 100vw, 150px" data-lazy-src="https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/logo-1.jpg?resize=150%2C150&ssl=1&is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" /></a> </div></figure><figure class='gallery-item'> <div class='gallery-icon landscape'> <a href='https://maconsultancycardiff.com/ttdi-yarmouth/'><img width="150" height="77" src="https://i1.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-yarmouth.png?resize=150%2C77&ssl=1" class="attachment-thumbnail size-thumbnail jetpack-lazy-image" alt="" data-lazy-src="https://i1.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-yarmouth.png?resize=150%2C77&ssl=1&is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" /></a> </div></figure><figure class='gallery-item'> <div class='gallery-icon landscape'> <a href='https://maconsultancycardiff.com/ttdi-westlondon/'><img width="150" height="71" src="https://i2.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-WestLondon.png?resize=150%2C71&ssl=1" class="attachment-thumbnail size-thumbnail jetpack-lazy-image" alt="" data-lazy-src="https://i2.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-WestLondon.png?resize=150%2C71&ssl=1&is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" /></a> </div></figure><figure class='gallery-item'> <div class='gallery-icon landscape'> <a href='https://maconsultancycardiff.com/ttdi-watford/'><img width="150" height="83" src="https://i2.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-watford.png?resize=150%2C83&ssl=1" class="attachment-thumbnail size-thumbnail jetpack-lazy-image" alt="" data-lazy-src="https://i2.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-watford.png?resize=150%2C83&ssl=1&is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" /></a> </div></figure><figure class='gallery-item'> <div class='gallery-icon landscape'> <a href='https://maconsultancycardiff.com/ttdi-suffolk1/'><img width="150" height="83" src="https://i2.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-Suffolk1.png?resize=150%2C83&ssl=1" class="attachment-thumbnail size-thumbnail jetpack-lazy-image" alt="" data-lazy-src="https://i2.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-Suffolk1.png?resize=150%2C83&ssl=1&is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" /></a> </div></figure><figure class='gallery-item'> <div class='gallery-icon landscape'> <a href='https://maconsultancycardiff.com/ttdi-southlondon/'><img width="150" height="70" src="https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-SouthLondon.png?resize=150%2C70&ssl=1" class="attachment-thumbnail size-thumbnail jetpack-lazy-image" alt="" data-lazy-src="https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-SouthLondon.png?resize=150%2C70&ssl=1&is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" /></a> </div></figure><figure class='gallery-item'> <div class='gallery-icon landscape'> <a href='https://maconsultancycardiff.com/ttdi-penarth-logo-min-1/'><img width="150" height="150" src="https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-Penarth-logo-min-1.png?resize=150%2C150&ssl=1" class="attachment-thumbnail size-thumbnail jetpack-lazy-image" alt="" data-lazy-srcset="https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-Penarth-logo-min-1.png?resize=150%2C150&ssl=1 150w, https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-Penarth-logo-min-1.png?resize=50%2C50&ssl=1 50w, https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-Penarth-logo-min-1.png?zoom=2&resize=150%2C150 300w, https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-Penarth-logo-min-1.png?zoom=3&resize=150%2C150 450w" data-lazy-sizes="(max-width: 150px) 100vw, 150px" data-lazy-src="https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-Penarth-logo-min-1.png?resize=150%2C150&ssl=1&is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" /></a> </div></figure><figure class='gallery-item'> <div class='gallery-icon landscape'> <a href='https://maconsultancycardiff.com/ttdi-norwich/'><img width="150" height="81" src="https://i1.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-norwich.png?resize=150%2C81&ssl=1" class="attachment-thumbnail size-thumbnail jetpack-lazy-image" alt="" data-lazy-src="https://i1.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-norwich.png?resize=150%2C81&ssl=1&is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" /></a> </div></figure><figure class='gallery-item'> <div class='gallery-icon landscape'> <a href='https://maconsultancycardiff.com/ttdi-northlondon/'><img width="150" height="70" src="https://i2.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-NorthLondon.png?resize=150%2C70&ssl=1" class="attachment-thumbnail size-thumbnail jetpack-lazy-image" alt="" data-lazy-src="https://i2.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-NorthLondon.png?resize=150%2C70&ssl=1&is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" /></a> </div></figure><figure class='gallery-item'> <div class='gallery-icon landscape'> <a href='https://maconsultancycardiff.com/ttdi-london/'><img width="150" height="81" src="https://i1.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-london.png?resize=150%2C81&ssl=1" class="attachment-thumbnail size-thumbnail jetpack-lazy-image" alt="" data-lazy-src="https://i1.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-london.png?resize=150%2C81&ssl=1&is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" /></a> </div></figure><figure class='gallery-item'> <div class='gallery-icon landscape'> <a href='https://maconsultancycardiff.com/ttdi-essex/'><img width="150" height="84" src="https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-essex.png?resize=150%2C84&ssl=1" class="attachment-thumbnail size-thumbnail jetpack-lazy-image" alt="" data-lazy-src="https://i0.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-essex.png?resize=150%2C84&ssl=1&is-pending-load=1" srcset="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" /></a> </div></figure><figure class='gallery-item'> <div class='gallery-icon landscape'> <a href='https://maconsultancycardiff.com/ttdi-eastlondon/'><img width="150" height="71" src="https://i1.wp.com/maconsultancycardiff.com/wp-content/uploads/2018/09/TTDI-EastLondon.png?resize=150%2C71&ssl=1" class="attachment-thumbnail 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class="level-0" value="1595">UK Restaurateur Trade Magazine</option> <option class="level-0" value="571">UK Sport</option> <option class="level-0" value="710">UK Sport News</option> <option class="level-0" value="797">UKTI Event</option> <option class="level-0" value="1">Uncategorized</option> <option class="level-0" value="290">Vale of Glamorgan</option> <option class="level-0" value="699">Vale Print Company</option> <option class="level-0" value="494">Video Marketing</option> <option class="level-0" value="806">Video Offers</option> <option class="level-0" value="804">Video Production</option> <option class="level-0" value="819">Video Production Company</option> <option class="level-0" value="947">Video Production Services</option> <option class="level-0" value="90">Wales</option> <option class="level-0" value="396">Wales Biggest Business Exhibition</option> <option class="level-0" value="414">Wales Biggest Business Show</option> <option class="level-0" value="335">Waterproof Menus</option> <option class="level-0" value="286">Waterproof Printing</option> <option class="level-0" value="1090">Web Design</option> <option class="level-0" value="1096">Web Design Company in Cardiff</option> <option class="level-0" value="1094">Web Design Company in Wales</option> <option class="level-0" value="1432">Web Design Wales</option> <option class="level-0" value="1095">Web Designers in Cardiff</option> <option class="level-0" value="1098">Web Designers in Wales</option> <option class="level-0" value="1111">Web Development</option> <option class="level-0" value="249">Web Marketing</option> <option class="level-0" value="875">Web Marketing Advice</option> <option class="level-0" value="372">Web Marketing Consultancy</option> <option class="level-0" value="598">Web Marketing Consultant</option> <option class="level-0" value="814">Web Marketing Offer</option> <option class="level-0" value="872">Web Marketing Package</option> <option class="level-0" value="371">Web Marketing Services</option> <option class="level-0" value="613">Web Marketing Tip</option> <option class="level-0" value="412">Web Marketing Tips</option> <option class="level-0" value="30">Web Marketing Training</option> <option class="level-0" value="17">Web Marketing Training Cardiff</option> <option class="level-0" value="691">Web Marketing Training Newport</option> <option class="level-0" value="795">Web Marketing Training Swansea</option> <option class="level-0" value="716">Web Marketing Training Wales</option> <option class="level-0" value="615">Website</option> <option class="level-0" value="399">Website Advice</option> <option class="level-0" value="996">Website Consultancy</option> <option class="level-0" value="595">Website Consultant</option> <option class="level-0" value="413">Website Marketing</option> <option class="level-0" value="614">Website Marketing Tip</option> <option class="level-0" value="485">Website News</option> <option class="level-0" value="1213">Website Reseller Opportunity</option> <option class="level-0" value="1139">Website Resellers</option> <option class="level-0" value="1065">Website Tips</option> <option class="level-0" value="794">Website Training</option> <option class="level-0" value="798">Welsh Assembly Government Event</option> <option class="level-0" value="253">Welsh Blog</option> <option class="level-0" value="252">Welsh Business</option> <option class="level-0" value="1085">Welsh Business Advice</option> <option class="level-0" value="265">Welsh Business Blog</option> <option class="level-0" value="215">Welsh Business Event</option> <option class="level-0" value="298">Welsh Business Exhibition</option> <option class="level-0" value="945">Welsh Business Marketing</option> <option class="level-0" value="946">Welsh Business Marketing Services</option> <option class="level-0" value="434">Welsh Business Networking Event</option> <option class="level-0" value="67">Welsh Business News</option> <option class="level-0" value="262">Welsh 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Print Company</option> <option class="level-0" value="663">Welsh Restaurant</option> <option class="level-0" value="887">Welsh Retailer</option> <option class="level-0" value="398">Welsh Social Event</option> <option class="level-0" value="195">Welsh Sport</option> <option class="level-0" value="257">Welsh Sports Blog</option> <option class="level-0" value="254">Welsh Sports Event</option> <option class="level-0" value="256">Welsh Sports News Blog</option> <option class="level-0" value="1093">Welsh Web Designers</option> <option class="level-0" value="5208">WelshBiz</option> <option class="level-0" value="5209">WelshBiz Welsh Business News</option> <option class="level-0" value="729">What’s going on in Cardiff</option> <option class="level-0" value="2111">What’s Going on in Newport</option> <option class="level-0" value="1228">Whitchurch</option> <option class="level-0" value="1676">Will Writers</option> <option class="level-0" value="1141">Wills</option> <option class="level-0" value="1330">Wills Writing Solicitors</option> <option class="level-0" value="1280">Worcester</option> <option class="level-0" value="538">WordPress</option> <option class="level-0" value="881">WordPress Advice</option> <option class="level-0" value="539">WordPress Tips</option> <option class="level-0" value="408">Wordpress Training</option> <option class="level-0" value="777">WordPress Training Cardiff</option> <option class="level-0" value="778">WordPress Training Wales</option> <option class="level-0" value="1091">WordPress Websites</option> <option class="level-0" value="1130">Work from home</option> <option class="level-0" value="1131">Work from home Cardiff</option> <option class="level-0" value="1178">Work from home wales</option> <option class="level-0" value="1078">Work Place Pensions</option> <option class="level-0" value="1283">York</option> </select> </form> <script type="text/javascript"> /* <![CDATA[ */ (function() { var dropdown = document.getElementById( 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