Category: Advertising

Match & Ryan Reynolds Urge Singles To Save Wedding Singers By Not Being Single

[Click here to view the video in this article]

Video screenshot via Ryan Reynolds

Your dry spell isn’t just affecting you, it’s also putting wedding singers around the world out of their jobs.

Online dating platform Match, along with Ryan Reynolds’ production firm Maximum Effort, is thus beseeching you to act responsibly by… getting back to love, so wedding singers can continue to get paid.

The witty musical performance by Match—which owns popular dating services like Tinder, OkCupid, Hinge, and PlentyOfFish—spotlights a humorous song written by the Grammy, Tony, and Oscar-winning Pasek & Paul of La La Land and The Greatest Showman fame, as well as songwriters Taura Stinson and Shane McAnally, The Drum reports. The film was produced by Grammys president Harvey Mason Jr.

The advertisement features 12 real wedding singers, all earnest to be a part of someone’s big day again. One laments almost having to move in with his mother. Others suggest just using your photos from 2019 in your dating profile, “’cause we all look like hot messes getting through quarantine.”

The talents are all available for hire, and has freed up space on its Instagram page to bring visibility to them.

“We’re currently in a culture-shifting moment for daters,” explains Ayesha Gilarde, chief marketer of Match. “Singles are coming out of the pandemic feeling all kinds of different feelings. But one thing’s for sure: they’re ready to make up for lost time.”

[via The Drum, video and cover image via Ryan Reynolds]

IKEA & Nivea Among Brands To Boycott Ads On GB News Channel

Image via GB News

Consumer brands including IKEA, Nivea, Grolsch, and Kopparberg have pulled their advertisements from newly-launched GB News, citing concerns over the channel’s content.

Headlined by former BBC and Sky presenters Andrew Neil and Kirsty Gallacher, GB News first launched last Sunday, 13 June. The channel is hoping to position itself as an alternative to mainstream news, similar to that of Fox News in the US.

According to The Guardian, some of GB News’ financial backers are prominent right-wingers who have donated to various causes and campaign groups.

The presenters themselves are also known for outspoken views on issues associated with right-wing politics. One of the channel’s first guests on its opening night was former Brexit Party leader Nigel Farage.

Activists have begun calling for boycotts of brands that advertise on the channel, saying GB News aims to “monitize divisive political issues” and “push the boundaries of UK TV news regulations,” which typically require balanced and fair reporting.

IKEA, Dutch beer brand Grolsch, and Swedish cider-maker Kopparberg pulled their advertisements from the channel, saying its content goes against their aim to be inclusive. Interestingly, all the brands also said they weren’t aware their advertisements were being aired on GB News.

Companies advertising on television usually hire out their media-buying needs to agencies which do it on their behalf, as per The Guardian. This could explain why the brands involved in the backlash had no idea their advertisements were slated to be broadcast on GB News.

IKEA released a statement on the matter, saying: “We have safeguards in place to prevent our advertising from appearing on platforms that are not in line with our humanistic values. We are in the process of investigating how this may have occurred to ensure it won’t happen again in future, and have suspended paid display advertising in the meantime.”

Nivea also commented, saying it would review its suspension on GB News after three months. Grolsch took a stronger stand, explaining it “prides itself on core values of inclusion and openness to all people,” and made it clear they did not associate “with any platforms or outlets that go against these values.”

It remains to be seen if other consumer brands will follow suit and boycott the newly-launched UK channel.

[via The Guardian, cover image via GB News]

Apple & Google’s New Policies Could Spell An Overhaul In How Advertising Works

Image via John Gress Media Inc /

Apple and Google have recently led the charge to improve digital privacy. From updates on the iOS and Chrome web browser, advertisers are now having to “rethink” their tactics, advertising expert Maurice Levy told CNBC.

Levy, who chairs the world’s third-largest advertising firm, Publicis Groupe, remarked on the importance of privacy.

“And I think the fact that all those platforms are taking care of the privacy of the consumers and their customers is something which is extraordinarily important. But this is leading to a revisit of the way we are working,” he explained to the news outlet.

The ban on the use of authorized third-party cookies on the Safari browser by Apple has already affected advertisers, many of whom rely on them to track the web’s users in order to target them with personalized ads.

Google has also signaled plans to follow suit on Chrome, and is searching for an alternative to these third-party cookies.

While it remains to be seen how advertisers come up with new methods to target consumers, advertising platforms such as Facebook may also suffer from the tightening privacy policies.

Many advertisers promote their brands on social media via Facebook and Instagram, and Apple’s and Google’s new policies may prove a huge blow to the social media platform’s advertising capabilities.

[via CNBC, cover image via John Gress Media Inc /]

Lay’s Serves Potato Chips Inside KFC, Pizza Hut Boxes At A Fake Restaurant

[Click here to view the video in this article]

Video screenshot via Fitzroy

What happens when you’re ridden with junk food cravings in the dead of night, and no stores are open? Lay’s in the Netherlands has got just the fix: potato chips flavored after iconic fast-food menu items.

Lay’s was hoping to distribute the new Iconic Restaurant Flavors at KFC, Subway, and Pizza Hut locations, but the COVID-19 pandemic stunted its plans. So, in a new campaign devised alongside advertising agency Fitzroy, the brand set up a “non-existent restaurant” and installed light-up logos of the three chains at the storefront. Needless to say, the new Lay’s Iconic Restaurant was a chip off the old block.

The fake restaurant took over the premises of the Fitzroy Amsterdam office and stayed open for two days on June 3 and 4. Customers could have their snacks delivered in the same way they could have their meals delivered, through UberEats.

While serving the snacks in their own bags would suffice, Lay’s even obtained packaging from its muses to replicate the eating experience of the original dishes.

The restaurant was short-lived and closed shop within two days, when all bags were snapped up. Nevertheless, it left a lasting impression. “We even became the first non-existent restaurant with a five-star rating,” said Fitzroy.

Video screenshot via Fitzroy

Video screenshot via Fitzroy

[via Ads of the Wolrd, video and images via Fitzroy]

Reese’s New Peanut Butter Cup Billboard Is Inspired By LeBron James’ Bald Spot

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Image by Anomaly Toronto via Ads of the World

Reese’s has channeled an unexpected, nutty meme to fire up its latest campaign. It’s round, spotty, and surrounded by another circle. It’s both an eaten Reese’s Peanut Butter Cup and LeBron James’ balding head.

The meme of the NBA star bounced all over the internet after the 2020 playoffs, with a snapshot of the top of James’ head alongside a Reese’s Cup holder going around. James himself thought the joke was hilarious, and even called it “one of the funniest [memes] I’ve seen.”

Amusingly reliving this moment, Reese’s and creative agency Anomaly Toronto created a large billboard showcasing the wrapper, with nary a logo nor copy. Just like the dotted appearance of the NBA player’s bald spot, the wrapper is speckled with a little chocolate and peanut butter.

Reese’s also leveraged the campaign to refuel an online debate about whether leaving that last bit of chocolate and peanut butter is a good thing, according to the brand’s marketing manager Azim Akhtar.

Image by Anomaly Toronto via Ads of the World

“One if the funniest [memes] I’ve seen. Hated when my Reese cup would do that but guess what I still kept it and ate it so 🤷🏽‍♂️😁”
– LeBron/IG Story

— ClutchPoints (@ClutchPointsApp) August 24, 2020

Image by Anomaly Toronto via Ads of the World

[via The Drum, images by Anomaly Toronto via Ads of the World]

Ryan Reynolds’ Aviation Gin Launches ‘Vasectomy’ Cocktail Kits For Father’s Day

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Video screenshot via Ryan Reynolds

Ryan Reynolds, actor, Aviation American Gin stakeholder, and father of three, has concocted a special cocktail for all thankless dads out there. It’s called ‘The Vasectomy’. Yum.

For Father’s Day, Aviation Gin is making the ‘Vasectomy’ an available option for fathers who have found parenting as demanding as it is rewarding. It arrives with enough gin to make you 12 cocktails, cranberry juice, lemon juice, Fever-Tree Tonic, and a mixer kit.

In his iconic brand of humor, a new video posted by Reynolds sees him clumsily preparing the cocktail as a “bubbly” celebration for “the way children fill our lives with so much joy” while he remains deadpanned.

At US$39.72, this at-home ‘Vasectomy’ isn’t promising long-term results, but it’s going to give your frustrations for that night a well-needed snip.

Image via Sourced: Craft Cocktails

[via Ad Age, images via various sources]

Burger King Serves Chick-fil-A Shade With Sandwich Benefitting LGBTQ+ Community

Image via Business Wire / Burger King

This Pride Month, Burger King is making its support for the LGBTQ+ known, while subtly taking a dig at rival restaurant chain Chick-fil-A.

The latter has had issues with the LGBTQ+ community, with some members of the community even choosing to boycott the chain. According to CNN, Chick-fil-A has previously had a history of donating to organizations known for being anti-LGBTQ+.

Now, with the launch of its new Ch’King chicken sandwich, Burger King has pledged to donate 40 cents of every sale this month to the Human Rights Campaign – the largest LGBTQ+ civil rights organization in the US.

In a tweet promoting the cause, Burger King said it’ll be making these donations “even on Sunday,” another jab at Chick-fil-A whose restaurants don’t open on Sundays.

Get caught up with the fast food drama below.

the #ChKing says LGBTQ+ rights!

during #pride month (even on Sundays 👀) your chicken sandwich craving can do good! we are making a donation* to @HRC for every Ch'King sold 🏳️‍🌈

— Burger King (@BurgerKing) June 4, 2021

[via CNN, cover image via Business Wire / Burger King]

PETA Channels The Late Prince For His Birthday In New Anti-Wool Ad

Image via Northfoto /

Besides disrupting the world of music, the great Prince was a vegetarian and firm animal rights advocate. PETA is thus reviving his vision for a new era, and on June 7, which would have been his 63rd birthday, the organization took out a full-page anti-wool advertisement in Women’s Wear Daily.

Invoking the late Prince, PETA fired up a photo of the singer-songwriter and echoed his liner notes from his 1999 album Rave Un2 the Joy Fantastic verbatim: “If this jacket were real wool, it would have taken seven lambs whose lives would have begun like this… Within weeks of their birth, their ears would have been hole-punched, their tails chopped off and the males would have been castrated while fully conscious… Many people believe shearing helps animals who would otherwise b 2 hot. But in order 2 avoid losing any wool, ranchers shear sheep b4 they would naturally shed their winter coats, resulting in millions of sheep deaths from xposure 2 the cold.”

The animal rights organization ended the visual with the message, “Please use vegan knitwear,” hoping for designers to honor Prince’s memory by using cruelty-free materials in place of wool.

In 2005, Prince donated his pro-vegan song Animal Kingdom to PETA. He was also named Sexiest Vegetarian Celebrity in 2006 by the organization.

Expressing its utmost respect for the musician, PETA told Billboard that it created this homage to celebrate the star “[using] his voice to push for a kinder world.”

Click to view enlarged version

Click to view enlarged version. Image via PETA

[via Billboard, images via various sources]

Wendy’s Creates A Full, Professional Ad Out Of A Child’s Adorable Storyboard

Video screenshot via Wendy’s

Last week, Twitter user Megan Jantos tweeted that her son Julien is Wendy’s “biggest fan,” even sharing an advertisement storyboard and script he had created for the fast-food chain.

In a huge surprise for the young superfan, Wendy’s made his storyboard ideas come to life in just seven hours.

The chain’s advertising team got to sourcing stock footage, score music, and even secured “approval from his mom to bring Julien’s artistic vision to life,” said Wendy’s CMO Carl Loredo.

According to PR Week, that same evening, Wendy’s tweeted the entire advertisement, along with Julien’s storyboard sketch that inspired each shot.

The advertising team even kept the little boy’s typos, like “keckup” and “musterd” for some extra awws.

Take a look at Julien’s impressive storyboard, as well as Wendy’s adaptation below.

Thank you Julien

— Wendy's (@Wendys) June 5, 2021

[via PR Week, video and cover image via Wendy’s]

Burger King’s Whopper Starts A Twitter Account To Complain About Newcomer

Screenshot via The Whopper

Burger King’s Whopper has beef, and it’s not just in its patty.

As you know, fast-food lovers are truly passionate about chicken sandwiches, so the King jumped on the bandwagon and rolled out its own Ch’King chicken sandwich on June 3.

Seemingly miffed about its thunder being stolen, the OG burger let its impulses take over and started a personal Twitter account to hate on fresh meat.

“Cannot believe people are leaving me for a bird burger,” the account tweeted. It also called the debut of the Ch’King “the worst day of my life” and even threatened to “[quit] my job.”

“Just because some ‘really good’ chicken sandwich comes along you think you’re no longer the home of me?” the Whopper account whined. “What do you do if you’re not the favorite child anymore? Asking for a friend.”

It’s a patty fight no one could have expected.

just because some “really good” chicken sandwich comes along you think you’re no longer the home of me?

— The Whopper® (@therealwhopper) June 1, 2021

i AM the angry Whopper

— The Whopper® (@therealwhopper) June 2, 2021

simmer down, i serve all my favorites

— Burger King (@BurgerKing) June 1, 2021

what do you do if you’re not the favorite child anymore? asking for a friend.

— The Whopper® (@therealwhopper) June 2, 2021


— The Whopper® (@therealwhopper) June 1, 2021

[via Mashed, cover image via The Whopper]

‘NASA-Certified’ Bottled Water With Miraculous Properties Turns Out To Be Scam

Image via Shutterstock

Falsely promising the fountain of youth and more, bottles of water touted to be “NASA-certified” have been boiled down and reduced to a mere sham from a pyramid marketing scheme.

The water, priced at ¥1,000 (US$160) per 35ml bottle, had been in circulation for a few years by a company named Zhongzichuanglian, according to state-run legal media outlet Procuratorial Daily.

It was advertised as a “NASA-certified,” Nobel Prize winner-backed antidote for weight loss, diabetes, and cancer, as well as boasted the ability to restore the drinker’s youthfulness. Customers purchased the US$160 bottles of ‘SSG Life Mineral Liquid’ in boxes of 15.

The company also told clients that they could only achieve 70% of the product’s effectiveness by drinking the water. If they wanted the full range of perks, they’d have to pay extra for float therapy.

During the company’s run between 2016 and 2018, it allegedly amassed nearly ¥900 million (US$141 million) in revenue, having drawn over 49,000 members to the multi-level marketing initiative. But this was the calm before a “NASA-certified” water-filled storm.

By 2019, the police began receiving complaints from victims who said they had been shortchanged in rebates from the company—strangely the most of many of their concerns. Of course, some customers noted that the water wasn’t working as well as it was advertised.

Here’s the kicker. National Business Daily reports that, upon investigation by law enforcement, this miracle water was discovered to be just plain groundwater.

Procuratorial Daily reported that 17 people associated with the scheme have been indicted. One of their leaders, addressed only by their last name Yan, has been handed a prison term of 10 years and a ¥1 million (US$157,000) fine. Their other leader, Wang, faces eight years and six months in prison, along with a ¥900,000 (US$141,000) fine.

[via VICE, cover image via Shutterstock]

Spain’s Controversial ‘Equality Stamps’ Get Pricier The Lighter The Skin Tone

Image via Correos

While using color matches to shine a light on diversity isn’t a new concept—you see makeup brands regularly updating their lines to meet a spectrum of skin tones—one government-run company has shaken the internet for deliberately creating a campaign that can broadly be described as “tone-deaf.”

Spain’s postal service, Correos, left social media users shell-shocked after debuting ‘Equality Stamps’ with non-equal prices. The darker the stamps were, the cheaper they would be.

The palest of the four was priced at €1.60 (US$1.95), whereas the darkest cost only €0.70 (US$0.85)—less than half the price of the most expensive stamp.

Right away, the postal service knew the collection would tick off audiences, as it explained that the campaign aimed to showcase how locals have been putting a value on people from their skin color alone, hence the whitest stamp being the most valuable. Correos asserted in a video that more black stamps had to be purchased than white stamps per delivery as a reflection of “an unjust and painful reality that shouldn’t exist.”

As part of #EuropeanDiversityMonth, and coinciding with the first anniversary of the murder of #GeorgeFloyd, we are launching #EqualityStamps: A series of stamps that aims to shine a light on racial inequality and promote diversity, inclusion and equal rights.

— Correos (@Correos) May 25, 2021

The series was launched with the Spanish Federation of SOS Racism in honor of Europe’s Diversity Month, while commemorating the first anniversary of George Floyd’s unjust death. It was claimed as a move to “shine a light on racial inequality and promote diversity, inclusion and equal rights.”

The initiative was still deemed as offensive even with the context, and users questioned how the idea had passed through levels of management without anyone wondering if it would backfire.

“Making the white stamp the most valuable is a contradiction to their so-called effort of fighting racism,” one user wrote. “A campaign that outrages those it claims to defend is always a mistake,” detailed Antumi Toasijé, president of the Council for the Elimination of Racial or Ethnic Discrimination.

According to CNN, the option to purchase the stamps was taken down just three days after their launch. A spokesperson for Correos dismissed the suggestion that the stamps were being removed due to the backlash, and said that the company “will not make comments” about the controversy.

In contrast with the move’s response, several brands before Correos have been applauded for reinforcing racial equality through the use of skin tones. For instance, Tesco’s rollout of diverse bandage colors was met with adoration, while Crayola left a mark for debuting ‘Colors of the World’ crayons—which proves that there are ways to execute this concept successfully. Correos’ stamps could have elicited a similar reaction had they been valued on a level plane.

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A post shared by Correos (@correos)

Spain's idea of promoting equality is releasing a set of 'skin tone' stamps where the darker the colour, the less valuable they are.

Can't see that one backfiring. #EqualityStamps #Fail

— Arvind Hickman (@ArvindHickman) May 28, 2021

I wonder about the work meeting that approved this:

"At Correos we believe that the value of a person should not have color, that's why we launched #EqualityStamps – A stamp collection in which the darker the stamp color, the less value it is. "

— SuperheroesInColor (@HeroesInColor00) May 26, 2021

— Alejandro 💊 (@alejoarangoc) May 27, 2021

So they made things equal…by making them very much not equal?

That’s some galaxy brain thinking right there… #EqualityStamps

— Miha Rekar (@MihaRekar) May 29, 2021

[via The New York Times and CNN, video and cover image via Correos]

Carl’s Jr. Joins OnlyFans To Share Sexy Food Content Too Naughty For TV

[Click here to view the video in this article]

Video screenshot via Carl’s Jr.

If a sinful meal makes you moan and break out in a sweat, you might want to follow Carl’s Jr. on OnlyFans.

Say what? Yes, after years of controversial commercials bordering on sexual, the burger chain now has an advertising space to call home. The Hot & Hand-Breaded account aims to tempt taste buds with foodporn of burger buns being felt up and meats being drizzled in sauce.

The move is part of a collaboration between Carl’s Jr., Hardee’s, and VICE food section, Munchies. According to B&T, the advertisements are also being shared through Munchies’ OnlyFans channel.

OnlyFans has grown to become a popular source of income for content creators, specifically sex workers. Subscribers pay monthly fees to access exclusive content by these creators, hence the site’s name. Somewhere out there, someone’s going to pay for a little (chicken) striptease, maybe.

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A post shared by Carl’s Jr. (@carlsjr)

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A post shared by Carl’s Jr. (@carlsjr)

[via B&T, cover image via Carl’s Jr.]

Pepsi Discovers Its Logo On Packaging Of Fast-Food Chains Claimed By Coke

Image via Pepsi / PR Newswire

Pepsi is too self-assured to be sneaky as it poaches Coca-Cola’s fast-food partners in zippy new advertisements. The humorous campaign depicts three familiar food mascots with Pepsi and burgers in hand, because “burgers go better with Pepsi.”

While the faces of the characters are cut off, their vibrant outfits and the appearance of the burgers scream McDonald’s, Burger King, and Wendy’s—restaurants that dominate the US burger chain but only serve Coca-Cola.

The initiative, titled Better with Pepsi, cites a blind taste test between 233 adults that saw 60% participants preferring Pepsi with the Big Mac, Whopper and Dave Single over Coca-Cola as the accompanying beverage.

Not only has Pepsi done the research, it’s also spotted a sign in fast-food packaging that drives home its point. With the help of an origami expert, Pepsi claims that its logo is tucked away in takeout bags.

“The signature flavor and bright citrus blend of Pepsi cuts through the fat and gives a juicy hamburger a fresh, clean and delightful taste,” explains Chef Kyle Shadix, PepsiCo’s corporate executive research chef for global beverages, justifying why Pepsi should replace Coca-Cola in burger establishments. “It’s just like how adding a touch of citrus in cooking can heighten flavor and change a food or beverage’s entire flavor profile, which is why it is used by chefs and mixologists across the world to add brightness and lift the flavors of the foods and beverages they create. This is why Pepsi is a no-brainer to pair with burgers.”

ALL burgers go #BetterWithPepsi…even when we’re not on the menu, we’re always in the picture. 😉 Try for yourself this Friday on #NationalBurgerDay and the Pepsi is on us

Posted by Pepsi on Wednesday, May 26, 2021

Image via Pepsi / PR Newswire

Image via Pepsi / PR Newswire

[via Ad Age, images via Pepsi / PR Newswire]

Burger King Reopens With Call To Collect Forgotten Items, Like A McDonald’s Hat

Image via Burger King Belgium

When Burger King reopens its doors in Belgium, customers will predictably return to devour Whoppers again. What they might forget, though, are the belongings that have been collecting dust over the year that restaurants have stayed close.

Cheeky visuals by creative agency Buzzman put forgotten objects from Burger King’s Lost and Found front and center, calling their owners to pick them up when the chain reopens on 9 June.

Among the missing things is a baseball cap with the McDonald’s Golden Arches logo, which has apparently been waiting for its owner at an Ixelles location since October 16, 2020. Who’s willing to bet that this was the item that inspired this campaign?

“Come and get it back,” the advertisements read. Disguised as PSAs, the clever graphics urge customers to head back to their local Burger King starting 9 June.

Posted by Burger King Belgique on Tuesday, May 25, 2021

Posted by Burger King Belgique on Tuesday, May 25, 2021

Posted by Burger King Belgique on Tuesday, May 25, 2021

Posted by Burger King Belgique on Tuesday, May 25, 2021

Posted by Burger King Belgique on Tuesday, May 25, 2021

[via Ad Age, images via Burger King Belgium]

M&M Poster Comes Alive With Your Camera To Show What Flavors Are Up To In A Bag

[Click here to view the video in this article]

Image via M&M’s Chocolate

In a new campaign eerily fitting of the stay-at-home era, M&M’s flavors are trapped together in the same pack. That’s because, in real life, Mars Wrigley has released new M&M’s Mix bags filled with popular flavors.

While a delight for fans of the chocolate candy, this amusing campaign by M&M’s and advertising agency BBDO New York imagines that the flavors aren’t handling the crowding as well. New silly videos envision the characters freaking out and attempting to run out of their bag, to no avail, of course.

Worth mentioning is M&M’s first-ever AR print advertisement, which lets fans watch the flavors plot their escape through their smartphones. The poster contains a Snapchat barcode that, when scanned, launches a filter that animates the poster.

The print advertisement can now be found in the latest issues of magazines like Billboard, PEOPLE, and Sports Illustrated, LBBonline reports.

M&M’s Mix arrives in two options. There’s a Classic Mix with milk chocolate, peanut, and peanut butter pieces, while the Peanut Mix features milk chocolate, dark chocolate, and white chocolate M&M’s.

Image by BBDO New York via Ads of the World

[via LBB and Ads of the World, images by BBDO New York for M&M’s]

‘Things To Do In Cardiff’ business directory • Introbiz

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How Reddit’s Tiered Ads are Promoting Brand Safety

In recent years, privacy has extended beyond the topic of risk management. It is vital to a company’s reputation and a central component of brand building and strategy. More than ever, especially in the wake of these past several months, advertisers are making this a top priority as they navigate critical decisions around which platforms to advertise on and where their campaigns are showing up. Context matters.

From the platform standpoint, addressing these needs is easier said than done. No two advertisers are the same when it comes to their brand message and campaign objectives and platforms that recognize this and respond with flexibility will see the most success. Facebook, for example, recently unveiled new brand safety controls for video advertisers, with topic exclusions, based on machine learning, and ‘publisher allow’ lists for more control campaign displays.

More recently, Reddit announced the expansion of its Ads platform with new tiers allotting for greater control and choices over the type of content brands appear adjacent to and the audiences they reach.

Here’s a peek at what’s new.

Inventory types

In the Expanded Inventory option, brands have access to Reddit’s maximum inventory pool as well as visibility next to the broadest range of content. Per the announcement, this tier will open up to over 20 percent of communities for targeting, resulting in the ability to tap into a significantly greater user base, while still meeting the platform’s content standards already in place.

A next level down, Reddit’s recommended tier, the Standard Inventory option provides “balanced reach and protection” to fit the needs of most advertisers. Ultimately, you’ll have less reach compared to Expanded, but greater protection in regards to where ads are shown. More specifically, the more controversial subreddits are not included.

Finally, Limited Inventory, much like its name alludes, gives brands the least amount of reach but the most optimal brand safety standards. This is due to Reddit’s partnership with Oracle Data Cloud’s Contextual Intelligence to offer third-party verification to ensure extra protection against questionable or harmful content.

“Our contextual intelligence technology provides up-to-the-minute content review and classification across industry-standard brand safety categories to give advertisers greater control over where their campaigns run,” stated Oracle Data Cloud Senior Director of Product Management, Chris Stark.

Moderation protocols

A big question mark with the introduction of these new tiers is what does this mean for the current platform, community and campaign moderation system in place. Primarily, Reddit notes that as always ads are eligible to appear in communities or in hand-curated allow lists. Advertisers will also still be in the driver seat when it comes to enabling or disabling comments on their ads. They’re also able to exclude particular keywords and communities depending on their preferences.

“Brand Safety has become a broader and more ubiquitous issue in recent months, and with good reason. With the sheer volume of content that appears across UGC platforms, it’s understandable that some advertisers desire enhanced control, while others are more comfortable with this environment,” explained Jen Wong, Reddit’s Chief Operating Officer, in the official announcement.

By maintaining these existing protocols with the added new tiers, brands that want maximum engagement will be able to have the reach to ascertain those goals while those seeking to double down on protecting their reputation will also have options to fit their needs.

Protecting a growing community

A recent Pinterest study found that over half (60%) of consumers are more likely to remember brands they encounter online when they feel positive, feel more positive when they are engaging with a brand in a positive environment, trust the brands they see in a positive space, and are more inclined to follow through with a purchase.

With its user base now up to 430 million users and its platform home to over 130,000 active communities and 12 million daily interactions — efforts like these are important for Reddit to continue growing its community. While just how successful this push will be remains to be seen — but one thing is clear: 2020 has exacerbated the need for brands to take a hard look at where their content appears and platforms that fail to address these concerns will have much more difficulty earning a permanent spot in an advertisers’ marketing mix.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post How Reddit’s Tiered Ads are Promoting Brand Safety appeared first on Social Media Week.

Business Advertising Franchise Opportunities… #UKBiz #Franchises #Business #Advertising #BusinessAdvertising

Listen to the most recent episode of my podcast: Business Advertising Franchise Opportunities UK with Things To Do In Ltd – Contact #MikeArmstrong 💷💰—Contact-MikeArmstrong-efvfr0

Business Advertising Franchise Opportunities UK with Things To Do In Ltd – Contact #MikeArmstrong regarding this great business franchise opportunity 💷💰on any of the contact information on the Mike Armstrong Website – – The business franchise opportunity is available in any town or city in the UK & Ireland including an Advertising Business Franchise Opportunity in England, A Business Advertising Franchise Opportunity in Wales, An Advertising Business Franchise Opportunity in Scotland and a Business Advertising Franchise Opportunity in Northern Ireland & the Republic of Ireland. These business franchise opportunities are ideal for Sales people, especially Advertising Sales people. – Another King of Marketing Episode #KingofMarketing by UK Entrepreneur Mike Armstrong #MikeArmstrong #YouCanDoIt #PositivityPodcast #Motivation #MotivationalPodcast #Entrepreneurship #PersonalDevelopmentPodcast #SalesPodcast #MarketingPodcast 😎 #Sales #Marketing #PersonalDevelopment #WOLFofWALES #WOW #WOWPodcast #SalesTraining #LifeCoaching #BusinessTraining from #MikeArmstrong Teaching people how to achieve their goals and dreams via various motivation, education and personal development teachings! #MikeArmstrongSalesTraining #MikeArmstronarketingTraining #MikeArmstrongBusinessTraining #MikeArmstrongEntrepreneurTraining #MikeArmstrongTraining #MATraining on his #YouCanDoItPodcast – #MikeArmstrongPodcast / #MikeArmstrongPodcasts – Rapid Business Growth, Personal Development and Sales & Marketing Training & Advice From #MikeArmstrong on the #YouCanDoItPodcast #YCDI #YCDIPodcast featuring the #Awesome Mike Armstrong #AwesomeArmstrong – #Motivation #Motivated #Motivational #MotivationalPodcast – #10x #20x #Infinityx  #BusinessGrowth #RapidBusinessGrowth #PersonalGrowth #PersonalDevelopment 🚀😎 – #MikeArmstrongYouCanDoItPodcast – More About Mike;  Mike is “The Awesome Mike Armstrong” – A #Philanthropic #Entrepreneur who loves to help people. He’s also an Author, Speaker, Mentor, Coach, Blogger, Vlogger & Podcaster who lives to help people especially; Struggling Business Owners and Entrepreneurs who need a lift and those suffering with Mental Health issues #MentalHealth #MentalWellbeing #MentalHealthSupport. Mike has spent years cultivating an awesome global network, and is currently building an #AwesomeArmy of similarly minded #Philanthropist #Entrepreneurs and is happy to share the contacts and the love with those who are deserving. If that’s you please get in touch with Mike / Michael Armstrong of Mike Armstrong Ltd | MA Group | MA Consultancy | MA Web | MA Training | Marketing Wales / WelshBiz | Tourism Wales | Things To Do In | MA News | MAN Media | MA Property | Mike Armstrong News & Mike Armstrong’s You Can Do It Podcast.

Mike’s areas of Interest and Expertise include Welsh Business News & Events, UK Business News & Events, Global Business News & Events, Business Advice & Personal Development, Rapid Business Growth, Happiness, Success, Goal Achieving, Knowledge Sharing, Elite Performance, as well as Sales & Marketing Mentoring, Coaching, Training and Services inc. Sales & Marketing Strategy & Services, Social Media Strategy & Services, SEO Strategy & Services, Content Marketing Strategy & Services, Ecommerce Strategy & Services, Business Growth Strategy & Services and Property Maintenance, Property Management and Property Development Joint Ventures (JV’s) – All aimed at Biz Owners, Entrepreneurs, Speakers, Coaches, Startups, Networkers, Global Networks and people in need of help, support, love and a pick me up etc.

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How to Tell a Captivating Brand Story

Using storytelling as a tool for brands to engage consumers is not a new concept and it usually doesn’t take much convincing to get brand executives on board. After all, stories are how our brains make sense of the world. They’re how we relate to each other, how we create meaning from our own experiences, and how we humanize brands to create a more personal experience for consumers.

If you want to incorporate more captivating storytelling into your brand messaging this year, the tools below are a great place to start.

Focus on your purpose, not your product

Founders are often shocked to hear that the products they’ve worked so hard to perfect should not actually be front and center of their brand story. As hard as it is to hear, your product is not your story. Rather, your story lies in your purpose – your reason for existing at all. Your products are just part of your toolset to help you get there.

Nike is a great example of this concept in action. Nike’s mission is to bring inspiration and innovation to every athlete in the world (and if you have a body, you’re an athlete). With this mission as the driver of their ad campaigns and social content, they share stories like this and this, which have little to do with their products and everything to do with their purpose.

It’s difficult to tell emotional stories about products and much easier to elicit emotion from a mission. By telling stories that speak to their mission of inspiring the athletes in all of us, Nike creates an emotional connection to their brand that engages consumers and creates space for them to sell pretty much anything, as long as it feeds this mission. Nike could release a pair of shoelaces that support this brand purpose tomorrow and we’d all undoubtedly flock to the stores to purchase them, not because we believe that shoelaces are imperative to strong athletic performance, but because we believe that Nike supports us as athletes.

Name the hero (and the villain)

Your customers are the heroes of your story, so make that known by naming the villain they’re up against. It could be global warming, or toxic makeup, or the patriarchy. Whatever problem your brand hopes to solve, it must be front and center in your story.

Not sure who to villainize in your story? Think back to your purpose. What are you protecting your customers against? What behaviors does your brand attempt to change with its existence? The enemy does not need to be your competitor. It can simply be the problem your brand aims to solve through its products, mission and messaging.

Think of your brand as a guide or mentor of sorts, steering your customers (the heroes) along the path toward their goal. Your products are part of the toolkit to help defend against the villain.

Dove does a great job of positioning the brand as a mentor on their mission toward eradicating low self esteem among girls and women worldwide. Over and over again, they tackle the villain of low self esteem through creative campaigns that portray its perils, often due to unrealistic societal expectations and dangerous stories we tell ourselves or have been told through media and pop culture. They portray their consumers as the heroes of their own stories, with Dove acting as a guide to help these heroes get to where they’re going (in this case, the other side of the self esteem scale).

Share mishaps and misadventures

A captivating story arc is just that – an arc, not a straight line. As such, it must include some trials along the way in order to keep things interesting. Not only that, but these experiences build trust between brands and consumers. Sharing vulnerable stories humanizes your brand and creates a sense of shared experience.

I love to look to Rachel Hollis as an example of this in action. Rachel Hollis is a brand in her own right, and her purpose is to support personal and professional growth for individuals who crave it. She backs this brand purpose by sharing captivating stories of her own success and the details of how she came to be where she is today.

However, she’s not afraid to share micro-moments of failure or setbacks with her audience as a means of humanizing her brand and keeping her audience engaged with a relatable story. She’s shared the ebbs and flows of her success in two of her NYT bestsellers and often takes to Instagram to highlight some of her more vulnerable moments, like this one and this one.

Don’t feel pressured to create a fairytale ending

Finally, I’ll leave you with what I think is one of the most important ingredients for successful storytelling. We’ve been trained to view a story as incomplete if it doesn’t include a happy ending where the villain is slain and the mission is accomplished. Let go of this pressure to share your story inclusive of a neatly packaged ending and embrace where you are right now on the journey, whether it’s celebrating a win or in the throes of a battle. A mission-driven brand launch usually signifies the beginning of a captivating story, not the end, and if you’re true to your brand from day one, you’ll undoubtedly build a loyal consumer base that lifts you up through rough patches.

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The post How to Tell a Captivating Brand Story appeared first on Social Media Week.

Kivapour in Ireland now offering home deliveries…

Established in 2014, Drogheda, Co. Louth, Ireland.
Our goal at Kivapour is to personalise each and every consumers experience with us to find the best suitable devices and flavours for the unique touch of our customers.
We deliver the best experience on a personal level, not only for our loyal customers, but also first timers.
We are a dedicated team who drive to expand our experience and knowledge on the vaping industry and are here to help with any questions you may have, whether you are a beginner or an advanced user.
We have tried and tested all our products from the brands we stock. We are always searching for new and the best products to stock for our customers on a daily basis.
If you have any questions, feel free to call into our stores in Drogheda, Co. Louth & Balbriggan, Co. Dublin. Or simply visit our online store or call us on 083 807 2224.
Make sure to follow us on Instagram: and Twitter: @kivapour_ie

— Read more and buy online at

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Mobile Friendly, Optimised Websites with Social Media Marketing Integration from just £333 from Cardiff Web Design Company 333 Websites

Get a Brand New Mobile Friendly WordPress Website with Free On-site Optimisation and a Blog with integrated Social Media Marketing from just £333 and £33 per month.

Cardiff Web Design Company 333 Websites offers Web Design & Web Development Services for Startups and SME’s.

— Find out more and buy online at

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Why Reddit is Launching a Community-Driven Advertising School

With the sudden shift away from the classroom in many parts of the globe, billions are learning from home and left wondering whether the adoption of online learning will continue to persist post-pandemic. Platforms are rising to the occasion and offering resources and tools amidst the unknown future of the education market including Reddit.

In the spirit of helping those impacted boost their job skills, which could also help to facilitate more connections within the professional community, the platform is targeting younger demographics via a new online advertising school program titled, “r/Advertising School.”

A community-driven learning opportunity

Kicking off on June 1st and taking place weekly, classes of up to 50 students will gather with a teacher — director level or above — specializing in their area of expertise. The program encompasses a range of creative disciplines in the advertising space including art direction, copywriting, production, media planning, brand building, digital/social.

Each class will consist of a half-hour of lecture with actionable takeaways and 15 minutes of discussion. Following this, the instructor will issue an assignment to the group. Students who complete the assignment can submit it for review and solicit feedback and insights into their work from others in a collaborative style.

Following the sessions, video conferences will immediately be posted on Reddit at r/Advertising, so any community member will be able to participate. Community members can ask questions or inquire about the assignment and additional resources throughout the week as a follow-up.

The spearheads

The concept behind R/advertising was conceived by Joe Federer, Reddit’s former head of brand strategy, Goodby Silverstein and Partners’ Dan Greener, Neha Guria and Edward King, and Shannon Smith, a freelance art director.

Per Ad Age, Greener and Federer had been inspired after connecting at a Reddit workshop and conversations on the advertising subreddit. Federer currently moderates the r/Advertising community and recently hosted several community happy hours during which he and Greener noticed an uptick in interest in those looking to engage and learn more about advertising opportunities. “We thought it would be cool to formalize these—bring in a few pros way smarter than we are to educate the community and beyond. And then with COVID, people started losing their jobs and internship, and we thought now would be the best time to provide this sort of free resource to a community already struggling to get back on its feet,” said Greener.

Ultimately, the goal is to get students to hear perspectives from practitioners from agencies and leading companies including Gooby, Grey, Apple, Truth and Consequences, and production company Tool. From there, it is the hope they’ll be more informed before dedicating time and financial resources to portfolio school. “Maybe we could get students who wouldn’t have ordinarily considered a career in advertising into the game—or help folks who are struggling to get a leg up,” Greener added.

The future of online learning

From presentation skills to critical and creative thinking to personal branding, now more digital literacy is imperative, and added skills of digital technologies are not only needed but required in this “new normal.” With this, embracing the communication and marketing tools at your disposal are key as the definition of “marketable skills” continues to evolve. As an example, digital certification is a booming trend with Facebook’s Blueprint, Twitter Flight School, Hubspot Academy, Hootsuite, and Pinterest Academy leading in the space.

While the future of the marketing and advertising industry remains unknown, and many universities around the country celebrate graduations and new chapters for young professionals, these are the platforms lending a hand to prepare them. As they navigate emerging expectations, being able to respond and adapt quickly will be key and these educational resources will provide the practices and tip needed to advance their careers in fundamentally positive ways.

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The post Why Reddit is Launching a Community-Driven Advertising School appeared first on Social Media Week.

Web Design Penarth, South Wales

Web Design

Web Design Caerphilly, Cardiff & Newport in South Wales

So, are you looking for Web Design Penarth (or Web Design Penarth Marina)?

Here at 333 Websites, we are a Penarth, Caerphilly, Cardiff & Newport based Web Design Company offering web design Penarth services to businesses all over South Wales including the offering of Web Design services via our Penarth Marina Office in South Wales…

Affordable web design Penarth packages for businesses and individuals…

Our Web Design Penarth website customers receive the following:

  • Web Design Penarth
  • Free domain name

  • Mobile Friendly Website / Responsive Website

  • Unlimited Website Support

  • Penarth, Cardiff, Caerphilly & Newport, South Wales based Website Support Staff

  • Unlimited Email Addresses

  • Penarth, Cardiff, Caerphilly & Newport, South Wales based Website Project Manager

  • Website Design Caerphilly

  • Website Development Penarth

  • Website Training Videos Penarth

  • Content Management System

  • Website Blog & Integrated Social Media

  • Website Backups

  • SEO Advice & Support to help you make a return on your investment

All this from just £333 and £33 per month for hosting, security & support (or £430 with a new business logo included and £33 per month).

Why use us for your web design Penarth requirement?

You should use us because our web design & development team is well rounded, very experienced and very customer focussed.  We believe that our offering represents the best value for money Web Design Penarth services available in the market place.

What our Web Design Penarth Team includes:

  • The 333 Welsh Websites team
  • Graphic design team
  • Linux technical team (hardware and software)
  • Web Marketing Specialists & SEO Specialists
  • Experienced Business & Corporate Account Managers

“Our Team will work with you on your new Website”

For more about the Team please see our about us page.

For more about the two different website packages that we offer please see our Web Design home page (we also offer website with SEO Services packages which include onsite and offsite optimisation services) or to buy your website online now, please visit our online payment page:


Areas of Penarth and the surrounding areas of South Wales covered by our Web Design Penarth services:

Web Design Cardiff

We provide Web Design services to Penarth, Penarth Marina, Cogan, Sulley and the Vale of Glamorgan including Barry, Cowbridge, Rhoose, St Athans, Llantwitt Major etc.

We also provide web design services to places in the greater South Wales area including Cardiff, Cardiff Bay, Caerphilly, Cowbridge, Barry, Penarth, Llantwitt Major, Nelson, Pontypridd, Aberdare, Mountain Ash, Llantrisant, Talbot Green, Newport, Cwmbran Pontypool, Ebbw Vale, Brynmawr, Abergavenny, Merthyr, Monmouth etc.

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You can buy a website online now at –


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Fast Turnaround and Affordable UK Printing…

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