Cardiff Marketing Blog & News

Foster + Partners Dishes Out 80,000-Seat ‘Bowl’ Stadium For Qatar World Cup



Image via Foster + Partners

 

With the FIFA World Cup Qatar 2022 just months away, Foster + Partners has unveiled the competition’s centerpiece venue: the 80,000-seat Lusail Stadium. 

 

The stadium—which was recently inaugurated with a match between Saudi Pro League champions Al Hilal SFC and Egyptian Premier League winners Zamalek—is set to host 10 matches during the global sporting event, including the most prestigious final.

 



Image via Foster + Partners

 

Shaped like a golden bowl glimmering in the sunlight, the architects said the stadium’s design was a fusion of Qatar’s climatic and cultural heritage. It features triangular openings on its exterior to reinforce the structure, incorporating a perforated screen to provide extra shade and filter the light from the outside. 

According to the firm, the ‘spoke-wheel’ top features one of the world’s most extensive tensile cable-net roofs used in a stadium. Measuring more than 1,000 ft in diameter, it helps to minimize the building’s energy consumption with outdoor cooling technologies used to ensure fans remain comfortable in the open-air arena. 

 



Image via Foster + Partners

 

“The stadium bowl acts as a contained ‘vessel’ which comes to life during matches and events. As the largest stadium in the region, it has the capacity to host some of the most spectacular insertional events,” Foster + Partners wrote. 

 

The team hopes the Lusail Stadium will continue as an enduring symbol of pride for the nation long after the World Cup ends, focusing on how the façade’s “purity and simplicity” beautifully adds to the city skyline. 

 



Image via Foster + Partners

 

 

 

[via Dezeen and Foster + Partners, images via Foster + Partners]

http://www.designtaxi.com/news/420509/Foster-Partners-Dishes-Out-80-000-Seat-Bowl-Stadium-For-Qatar-World-Cup/

TikTok Finally Adds ‘Dislike’ Button That Lets You Oppose Comments… Discreetly



Image via TikTok

 

If you spend as much time on TikTok as the rest of us, you’re probably no stranger to the platform’s messy comments section.

 

Among the memes, spammy remarks, and just plain confusing reactions—it’s often hard to gauge genuine sentiment or locate meaningful conversations for participation. 

 

Thankfully, the social media site is finally rolling out its dislike button for comments to users all over the globe, so the algorithm has a better sense of which you’d prefer to see first—and what to (hopefully) hide from your feed forever.

 

TikTok began testing the feature in April, and has now updated the app to surface the ‘thumbs down’ icon on the right of the heart-shaped ‘like’ button on each comment. 

 

“Earlier this year, we started to test a new way people could identify comments they believe to be irrelevant or inappropriate. After some testing, we’re releasing it globally,” the company announced in a tweet. 

 

Don’t fret about offending anyone with your dislikes, as thumbs-down votes will not be public on the app, and commenters won’t be notified if anyone has reacted negatively to their comments. 

 

Furthermore, there’ll be no score displaying how many times a particular comment has been disliked, and you can always change your mind and un-dislike it simply by tapping the same button again.

 

“We’ve created it as a new way to hear feedback directly from our community… our main priority with this feature is to create a better experience,” summed up the network.

 

🔔 New feature incoming. Earlier this year, we started to test a new way people could identify comments they believe to be irrelevant or inappropriate. After some testing, we’re releasing it globally. 📲 Read on for 3 fast facts

— TikTokComms (@TikTokComms) September 23, 2022

 

 

 

[via Mashable and TechCrunch, cover image via TikTok]

http://www.designtaxi.com/news/420507/TikTok-Finally-Adds-Dislike-Button-That-Lets-You-Oppose-Comments-Discreetly/

I’m Lovin It: McDonald’s Remasters Jingle In Sign Language For Hearing-Impaired

[Click here to view the video in this article]



Image ID 116711867 © via Svetoslav Sokolov | Dreamstime.com

 

Though McDonald’s I’m Lovin It is one of the most recognizable commercial jingles worldwide, some people have never heard the famed tune.

 

And instead of leaving them out, the fast food chain has decided to release a brand-new iteration of the track that they, too, can enjoy.

 

To commemorate the International Week of the Deaf, McDonald’s has teamed up with Finnish rapper Signmark to create a music video for its jingle that it hopes will be just as catchy for customers with hearing impairments.

 

In the latest spot, titled Togetherness Starts With Understanding, the artist can be seen signing the on-screen lyrics instead of singing them as usual, highlighting the difficulties those hard of hearing face in everyday life.

 

According to The Drum, the spot will be broadcast on TV channels, websites and social media, encouraging inclusivity to make deaf staff and customers feel more welcomed at the Golden Arches.

 

Curious how to signal ‘padappappappaa’? Hit the play button below.

 

 

 

 

[via The Drum and Ad Age, cover image via Svetoslav Sokolov | Dreamstime.com]

http://www.designtaxi.com/news/420506/I-m-Lovin-It-McDonald-s-Remasters-Jingle-In-Sign-Language-For-Hearing-Impaired/

6 Ideas to Make the Most of Your Instagram Bio

6 Ideas to Make the Most of Your Instagram Bio

When you want to make an impression on people, you no doubt do things to enhance your personality. You wear the clothes that suit you best or if you’re a business, show off the best of your packaging and messaging.

Most social media bios – including Instagram – function as your digital personality. It’s an extension of what people expect in real life, whether the impression they get is accurate or not. And it’s where people instinctively go when trying to understand you (or your brand).  Your Instagram bio is the information section of your account, and it's the first impression visitors to your profile page have of you.

6 Ideas to Make the Most of Your Instagram Bio

Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your value to your audience. In this article, we’ll share some ideas for making the most of your Instagram bio and examples of some of our favorites.

What is an Instagram Bio?

An Instagram bio is the section at the very top of every Instagram profile that displays:

  • Profile picture
  • Username
  • Display name
  • 150-character limit description
  • Business category
  • Contact info
  • Link
  • Instagram Shop
  • Instagram Story highlights

Your bio is the first point of contact and should reflect your brand and personality as much as possible. A good bio encourages action from the visitor (‘Shop Now’, ‘Subscribe’, ‘Contact Us’) or gets them invested enough to engage with the content you offer.

What should you consider when creating your Instagram bio?

When thinking through which of these features to include in your bio, consider the following:

  • What is your brand voice and tone?
  • What is your brand’s personality?
  • What do you offer that other brands or accounts don’t?
  • What is your unique selling point?
  • What actions do you want people to take after they visit your profile?

6 ideas for your Instagram bio

There are different ways to approach your Instagram bio. Here’s a breakdown of how you can set yours up using examples from existing accounts.

Keeping it simple

Many people choose to keep their bios as simple as possible. Some just outright state what they are like So It Goes magazine with no other information.

6 Ideas to Make the Most of Your Instagram Bio

Others use a simple tagline, as we at Buffer and the folks at NASA do.

And some accounts like Kinfolk just have their link-in-bio and business category up and leave the rest of their information blank. (P.S. This is only likely to work if your target audience doesn’t require much information from Instagram as a channel of communication).

6 Ideas to Make the Most of Your Instagram Bio

Provide all necessary information upfront

Some bios just go straight to the point with the information new followers might be looking for. It can even save them a Google search if the way they would typically find out the information in your bio is by clicking through several pages.

Getaway House details all the places you can find its rental cabins, saving you a fruitless click to their website.

6 Ideas to Make the Most of Your Instagram Bio

Newspaper Club states several offerings for its audience – print your own newspaper, get it delivered anywhere in the world, and get free samples.

6 Ideas to Make the Most of Your Instagram Bio

Ting’s Chips tells you right away where you can find its products.

6 Ideas to Make the Most of Your Instagram Bio

Get creative

You can choose the route of the Quirky™ Instagram bio by using alternative imagery. This tactic depends on your brand personality – not many people expect “cute and fun” from their logistics company.

Chubby Home uses emojis that match its cute and friendly brand personality.

6 Ideas to Make the Most of Your Instagram Bio

Visceral Home uses alternative fonts to grab attention. But keep in mind that fonts outside what you normally get on Instagram may not be very accessible as screen readers may be unable to pick them up.

6 Ideas to Make the Most of Your Instagram Bio

Encourage an action

If you want to get people to do something immediately, your Instagram bio is just the place to tell them.

The Cosmic Latte asks visitors to sign up for their newsletter.

6 Ideas to Make the Most of Your Instagram Bio

Byredo says to “shop online and in-stores.”

6 Ideas to Make the Most of Your Instagram Bio

SoCo Tahini tells its audience to use tag them using the hashtag #socotahini when they cook with the product.

6 Ideas to Make the Most of Your Instagram Bio

Offer a deal

Make the sale right off the bat by offering deals to visitors – after all, they’re potential customers.

Wild One offers several deals to visitors, from a discount on shopping a specific product to free shipping on orders over a certain amount.

6 Ideas to Make the Most of Your Instagram Bio

Free Mvmt Shop offers unlimited access in your first week of use for $25.

6 Ideas to Make the Most of Your Instagram Bio

Build authority

Some potential customers need a little more convincing than others, so calm their worries with the reasons they should trust your brand.

Kola Goodies does this by mentioning publications they’ve been featured in like Forbes and Bon Appetit. For anyone wondering if they should try a new food brand, this can make them more confident.

6 Ideas to Make the Most of Your Instagram Bio

Chamberlain Coffee uses this strategy by highlighting its connection to popular founder Emma Chamberlain.

6 Ideas to Make the Most of Your Instagram Bio

Tips to make the most of your Instagram Bio

If you’re looking for more ways to optimize your Instagram bio, here are some of our top recommendations:

  1. Get specific: Use the 150-word space to share your brand hook, highlight new products/releases, highlight partner accounts, or share a hashtag that users can adopt.
  2. Maximize your “link in bio”: You might have seen captions or Reels saying to “click the link in bio” for some extra information or access to new content. Your Instagram link in bio is the optimal opportunity to direct users to your owned content. Many people choose to use a landing page to hold several links, and lucky for you, you can make one right in Buffer, called a Start Page.
  3. Fill out ALL the (relevant) details: Instagram allows you to include a lot of information before users even scroll down to the rest of your page. Take advantage of the available tools by including Contact buttons, letting users Shop from you right in your account, or creating Instagram Story highlights.
  4. Add a CTA to encourage action: If you want visitors to take a specific action the first time they visit your page, tell them in your Instagram bio. ‘Click the link in bio to do x’, ‘send us a message’, ‘use the hashtag #xyz’ – these are some of your options.
  5. Use a relevant profile picture: Whether it’s your logo, a recognizable face or a campaign image, you must fill in the profile picture space with something that fits your brand.

Change up your bio from time to time

You and your business will evolve – and your social media bios should evolve in tandem. Instagram bios don’t need to be static – you can edit them to your heart’s content, so take advantage of the freedom to highlight any new projects or releases or start a new campaign.

Beyond optimizing your account, you might also be focused on growth, whether of your followers or overall metrics. Take the chance to start scheduling your Instagram posts through Buffer and build the organic momentum that will take your Instagram page from “meh” to “must-follow.”

https://buffer.com/resources/instagram-bio-ideas/

Logitech Creates Wireless Earbuds That Uses Light To Mold Perfectly To Your Ears

[Click here to view the video in this article]



Image via Logitech, Business Wire

 

Shopping for earbuds is a tricky process. Since all ear shapes are unique, finding the perfect fit can take a lot of trial and error. 

 

Logitech, however, has claimed to have created actual one-size-fits-all audio buds that mold to your ears. 

 

The Logitech G Fits have a special gel tip in place of the usual protective earbud cover. Once you place it in, simply press a button, and a glow will appear to examine your ears before hardening the gel into the perfect shape. The magic behind this is a patented ‘Lightform’ technology.

 

In addition to a more comfortable fit, by imitating the formation of your ear, the G Fits will provide “best-in-class passive sound isolation” by physically blocking external sound from entering. 

 

Also, another common issue gamers face with wireless gaming earpieces is that they often slow down the audio to match the video speed. As such, there’s usually a lag in using such devices. 

 

To mitigate this lag, the gadget maker deploys ‘Lightspeed’ capability to provide wire-like performances. The buds use a USB-A—a USB-A to USB-C will be provided in the box—which gamers will plug into their devices and act as a receiver. 

 

In terms of battery life, the G Fits can run for 10 hours on a single charge, and its case can go up to 12 hours. 

 

As for sound quality, the company describes it as “full, warm and detailed sound with deep punchy bass.”

 

If all sounds good, you can snag a pair come late October on Logitech’s website at a suggested retail price of $229.  

 

 

 

 

 

[via NextPit and 9to5Google, cover image via Logitech, Business Wire]

http://www.designtaxi.com/news/420505/Logitech-Creates-Wireless-Earbuds-That-Uses-Light-To-Mold-Perfectly-To-Your-Ears/

World’s Largest Geothermal Lagoon To Open In Canada, Powered By Renewable Energy



Image via geoLagon

 

What may be the largest thermal lagoon is being built in Canada, and it promises to keep things warm all year long. 

 

Located in the Charlevoix region of Quebec, the geoLagon is set to be 130,000 square feet. For reference, this puts it at 37,000 square feet larger than Iceland’s famous Blue Lagoon. 
 

Looking destined to be a new spa retreat, a village of chalets is slated to be constructed around the human-made lake. 

 

The enormous geothermal pool will be kept at a simmering 102 degrees Fahrenheit all year long, which promises a great escape on wintery nights. Or it could also be a great place to relax the body even on balmy summer evenings. 

 



Image via geoLagon

 

A reservoir of thermal heating is embedded under the lagoon, which captures and stores heat generated from the biomass, geothermal, and solar panel systems. This network of heating models will essentially make geoLagon self-sustainable.

 

In an interview with New Atlas, CEO, and founder of geoLagon, Louis Massicotte notes that the project will be able to produce energy in surplus, which it will then distribute to surrounding areas. 

 

Adding to the eco-friendly efforts, the wooden chalets that surround the lake will also be solar-powered. 

 

Construction for geoLagon will happen in three phases, the first of which begins in March of next year when half of the cottages will rise before the lagoon is erected, followed by the rest of the houses. In total, the entire project will take 18 months to complete. 

 
 
 
[via Robb Report and Unofficial Networks, images via geoLagon]

http://www.designtaxi.com/news/420504/World-s-Largest-Geothermal-Lagoon-To-Open-In-Canada-Powered-By-Renewable-Energy/

Disney Uses AI To Keep Darth Vader Alive As 91-Year-Old Actor Looks To Retire

 



Image via Obi-Wan Kenobi

 

 

James Earl Jones has famously voiced the iconic, low, breathy, and ominous tones of Darth Vader. The cybernetically-enhanced Sith Lord is now being cybernetically enhanced in real life as the 91-year-old actor bids farewell to the character.  

 

As a voice like Jones’ is practically irreplaceable, Disney found that the best option was to have an AI study the movies he had done and recreate it for future Star Wars projects. With the actor’s consent, Disney then set out to find a way to replicate his work. 

 
Matthew Wood from Lucasfilm mentioned that Jones had helped guide the project for the Obi-Wan Kenobi series that premiered earlier this year. is working with a Ukrainian startup, Respeecher, to do the heavy lifting in teaching the AI how to imitate Jones’ iconic tones. Respeecher worked with Lucasfilm, who provided archival recordings of the actor, and used its “proprietary AI algorithm” to produce Darth Vader’s new voice. 
 

Respeecher had contacted Bogdan Belyaev to provide the base voice of the fallen Jedi, after which his speech was enhanced to sound like Jones did. However, the project was almost compromised due to Russia’s invasion of Ukraine. 

 

As such, if you’ve seen Darth Vader in any of the recent Star Wars shows, there is a high chance you might have been listening to an AI act. 

 

Besides, Darth Vader is not even the first Star Wars character Respeecher has worked on. In 2021, the startup produced the voice of young Luke Skywalker for The Book of Boba Fett series. 

 

In a report from Vanity Fair, Matthew Wood from Lucasfilm mentioned that Jones had helped guide the project for the Obi-Wan Kenobi series that premiered earlier this year.

 
 
 
[via Engadget and Economic Times, cover image via Obi-Wan Kenobi]

http://www.designtaxi.com/news/420503/Disney-Uses-AI-To-Keep-Darth-Vader-Alive-As-91-Year-Old-Actor-Looks-To-Retire/

Watch Live: NASA Readies For ‘Intentional Crash’ With Asteroid To Test Diversion

[Click here to view the video in this article]

 



Image via NASA/Johns Hopkins APL

 

NASA looks set to shoot a satellite to “intentionally crash” with an asteroid and redirect it as part of its planetary defense mission. The Double Asteroid Redirection Test (DART) is set to take place on Monday, September 26 at 7.14 pm EDT. 

 

First announced last year, DART is aimed to collide with Dimorphos, a 560 feet wide moonlet of the asteroid Didymos. Both comets are estimated to be 6.8 million miles away from us and, thankfully, are not Earth-bound but orbit between Mars and us.

 

Though posing no threat to our planet, it was picked to help prove that the trajectory of fast-moving meteors can indeed be deflected with deliberate collisions—in case any comes our way in the future.

 



Image via NASA JPL DART Navigation Team

 

The satellite weighs over a thousand pounds and will use “kinetic deflection” to bump the orbiting comets slightly off course. 

 

DART is estimated to hit Dimorphos at 15,000 mph and hopefully change its velocity by 0.4 mm/s. Upon impact, DART will destroy itself. This result will then shave a few minutes off its actual orbit around Didsymos and change the course of the more prominent asteroid altogether. 

 

The Italian Space Agency will use its satellite, the Light Italian CubeSat for Imaging of Asteroids, to record the whole process for further study. In addition, come 2024, the European Space Agency will launch a separate project known as Hera to find the comets and examine the effects of DART. 

 

In the meantime, you can watch the live stream on NASA’s official YouTube channel and the official DART website for direct impact. 

 

 

 

 

 

[via Forbes and Sky News, images via various sources]

http://www.designtaxi.com/news/420502/Watch-Live-NASA-Readies-For-Intentional-Crash-With-Asteroid-To-Test-Diversion/

Instagram Shares Updated Parents’ Guide in Line with the Return to School

The guide provides a full overview of Instagram's various safety features.

https://www.socialmediatoday.com/news/Instagram-Shares-Updated-Parents-Guide/632609/

Volkswagen Envisions Self-Driving Pods Taking Over Short-Haul Flights In Future

 



Image Volkswagen

 

Volkswagen is looking to steer the future of the travel industry with the introduction of a self-driving pod intended to bring what the company states as “door-to-door” traveling. 
 
The ‘Gen.Travel concept is a fully autonomous (SAE level 5) vehicle that aims to be an eco-friendlier alternative to short-haul flights by lowering excessive carbon emissions. 

 



Image via Volkswagen

 

As the concept is merely a study on the future of self-driving cars in the service industry, we may never actually see this version of the pod hit the roads. Yet, one can’t help but be thrilled about the prospects it presented. 

 

The interior cabin has a modular design allowing it to be configured according to the user’s needs. For example, for business people traveling for work, a desk can be installed in the middle of the pod.

 



Image via Volkswagen

 

For those looking to catch up on some sleep, the table can be removed, and two single seats can be converted into beds that fold out full-flat. 

 

Ambient lighting in the pod can also be activated to generate melatonin to aid with sleep and relieve motion sickness for passengers confined in the cabin for hours on end. 

 



Image via Volkswagen

 

For entertainment, augmented reality display features can be enabled in the front seats. 

 

The car’s body is also designed with expansive windows that stretch down to the seated passengers’ waist level, providing unobstructed views of their surroundings. 

 



Image via Volkswagen

 

The Gen.Travel utilizes an eABC (electric Active Body Control) suspension, for calculating lateral and vertical movements of acceleration and braking ahead of time to optimize the drive trajectory. 

 

Volkswagen foresees deploying AI capabilities and platooning—fully autonomous driving in convoys— to further extend the range for lengthy trips.

 



Image via Volkswagen

 

 
[via Engadget and Volkswagen, images via Volkswagen]

http://www.designtaxi.com/news/420500/Volkswagen-Envisions-Self-Driving-Pods-Taking-Over-Short-Haul-Flights-In-Future/

Volvo’s New Car Can Sense If You’re Drunk Or Texting—And Refuse To Drive

[Click here to view the video in this article]



Photo 34104141 © Syda Productions | Dreamstime.com

 

Roads will not be entirely safe as long as drivers’ eyes are not on them. As such, Volvo wants to take matters into its own hands for its electric cars, as it creates an EV that can sense if one is driving under the influence.
 
The EX90 SUV will not only be able to tell if its owner is drunk—or impaired in any other way—but will also be able to stop the car entirely. 
 
According to Volvo, the company has installed driver understanding into its electric lineup to keep roads safe from reckless driving. This system utilizes light detection and ranging (LIDAR) sensors. One sensor will be placed on the EV’s exterior to look for on-road obstacles. In addition, two more will be positioned within the vehicle to monitor the motorist’s condition.

 



Image via Volvo

 

These sensors will detect the driver’s eye movement to determine if they are fit enough to drive. As per Volvo, it can observe where the person is looking and how long their eyes are closed. Different eye patterns will indicate different levels of awareness of the car. 

 

For example, if a driver is not looking at the road enough, they could be focused on texting instead. And if they are looking at the road a little too much, they could be spaced out. 

 



Image Volvo

 

Should the driver be too drunk, sleepy, distracted, or under the influence of drugs, the car will issue a series of warnings for its owner to stop. If not reciprocated, the vehicle will begin to slow down until it comes to a complete halt. In addition, the EV’s hazard lights will alert others of its stopping. 

 

The EX90 is set to hit roads in November of this year. Only then will we be able to judge appropriately if such road safety methods are helpful.

 

[via Futurism and Volvo, Opening image via Syda Productions | Dreamstime.com]

http://www.designtaxi.com/news/420501/Volvo-s-New-Car-Can-Sense-If-You-re-Drunk-Or-Texting-And-Refuse-To-Drive/

Tinder Debuts Adults-Only ‘SwipeMart’ Store To Match You With The Perfect Snack

[Click here to view the video in this article]



Image via Tinder Japan

 
Tired of looking for love online? Tinder may have a real-life solution for you. Taking shape after Japan’s famous convenience stores (or “konbini”), the dating site’s latest marketing project sees itself selling corner mart-inspired merch to app users. 
 
The aptly named ‘SwipeMart’ is located on Center Street in Shibuya, just a few minutes from the famous Shibuya Crossing. You can pick up snacks like Super Like chips, Boost ramen cups, and even Tinder’s version of the famous Family Mart fried chicken FamiChiki, Tinder Chiki. 

 



Image via Tinder Japan

 

 

Also available are matchy underwear.

 



Image via Tinder Japan

 

 

Instead of a grab-and-go, since this isn’t your basic run-of-the-mill konbini, a photo booth was set up where you could take pictures for your profile. Then, if you didn’t like the image taken, you could swipe right to start over.

 



Image via Tinder Japan

 

 

Love and fried chicken were not the only things Tinder offered at its store. In fact, there were free live performances from Japanese acts such as Elle Terese, CYK, Vick, and Shimamo to heat things up. 

 

Unfortunately, the pop-up event ended before Japan could fully reopen its borders. Fingers crossed that the store will return someday for more to bag home some love(-inspired) snacks. 

 

 
 
 
[via Hypebeast and Time Out, cover image via Tinder Japan]

http://www.designtaxi.com/news/420499/Tinder-Debuts-Adults-Only-SwipeMart-Store-To-Match-You-With-The-Perfect-Snack/

‘Silent’ Ion-Propulsion Drone Advances Towards Commercial Use For Deliveries

[Click here to view the video in this article]

 



Image via Undefined Technologies

 

Florida-based startup Undefined Technologies’ latest release, the ‘Silent Ventus’, is a drone that uses ion propulsion to fly and navigate through the air.

 

Air particles are ionized by two interconnected boards within the flying device. These boards, meant to generate high-powered electric fields, can turn oxygen and nitrogen into electrons to produce positive charges. 

 

These positively charged ions are then cast downwards to create a wind tunnel that can thrust the Silent Ventus into the air. The company claims its “Air Thruster” system can push its unmanned aerial vehicle (UAV) 150% higher into the air than other systems. 

 

In 2020, the company first released a teaser video of an early prototype showing a few seconds of shaky flight. At that time, the Silent Ventus produced a noise level of 90dB, although not quite as ‘silent’ as the name purports, since 90 dB is the volume of a hairdryer. 

 

Now, it has just released a significantly-upgraded demo of its latest iteration to “prove its commercial viability”, claiming a new flight time of four and a half minutes with a sound level of 70 dB, which CDC likens to that of a dishwasher.

 

Unfortunately, as the video was edited down to a minute and 17 seconds, one is unable to witness its actual capabilities in full display. 

 

Also, for context, New Atlas pointed out that Alphabet’s UAV subsidiary Wing’s 69 dB autonomous vehicle came under fire in 2019 for exceeding the noise limit in suburban neighborhoods. 

 

As UAVs become increasingly commonplace, the noise levels generated could be influencing factors to successful adoption in different sectors.

 

Eventually, Undefined hopes to achieve a flight time of 15 minutes at less than 70 dB to aid drone deliveries in making stealthy drop-offs to customers. Still, it is unclear if reaching that 15-minute mark will include reworks to the batteries and if it will even be able to carry a proper payload for deliveries. 

 

Until the hovering concerns settle to surface a more defined perspective, here’s a preview of what might be floating above your roof someday. 

 
 
 
 

[via New Atlas and TechTimes, images via Undefined Technologies]

http://www.designtaxi.com/news/420488/Silent-Ion-Propulsion-Drone-Advances-Towards-Commercial-Use-For-Deliveries/

Scientists Create New Sparklers That Can Change Hues Mid-Spark

[Click here to view the video in this article]



Image via American Chemical Society

 

Sparklers are awestriking visual treats at weddings, barbeques, Fourth of July celebrations, and an instant way to ignite some fun in your life. 

 

However, what was already a glitzy display of light & fire is now getting an upgrade as scientists have discovered a new way to have them change colors. 

 

Wait a minute, don’t these already exist? 

 

While color-changing sparklers may not be something out of the blue, these special ones do so mid-spark instead of changing their hue as it burns down. 

 

The secret is within the materials that are being burned. The team at the American Chemical Society found that by combining a rare material known as ytterbium and copper, a fountain of golden-white arcs of light turned green. The study was first published in the ACS Omega journal back in August. 

 

With further experimentation, the scientists tested out using crushed neodymium magnets. From there, out spurted a whirring blur of flickers continuously branching out of its “parent” spark. 

 

Looks like fun is spiffing up real quick.

 

With that said, the researchers warn that the new recipes still need further testing to ensure that it is safe for use in commercial products. 

 

In the meantime, here’s a teaser to set your curiosity alight.

 

 

 

 

[via CNET and American Chemical Society, cover image via American Chemical Society]

http://www.designtaxi.com/news/420498/Scientists-Create-New-Sparklers-That-Can-Change-Hues-Mid-Spark/

Are Tattoos Reproduced In Video Games Subject To Copyright? Court Weighs In



Image ID 18469647 © via Dgareri | Dreamstime.com

 

With the world’s most prominent leagues lending their star appeal to popular video game titles, top athletes are drawing fanfare in the world of virtual sports. 

 

That trend raises a question: As famous athletes get digitally remodeled to detail, are game makers allowed to reproduce their tattoos without permission from the artists who inked them?

 

A federal judge in Ohio recently ruled that the tattoos—which are artworks in themselves—are indeed copyrighted, though the verdict is still out in the hands of the jury to determine if body art appearing in the NBA 2K video game series can be deemed fair use.

 

Courthouse News was the first to report the recent ruling, which began with six tattoos that James Hayden, founder of Focused Tattoos in Cleveland, designed for NBA stars Danny Green, Tristan Thompson, and most famously, LeBron James. 

 

According to Artnet, the artist had registered the tattoos with the US Copyright Office, which led him to file a lawsuit in 2017 against NBA 2K for “unauthorized use” of his designs on the portrayals of the players in its annual video game series. 

 

2K Games, the defendant, argued that Hayden’s designs, among which include what it described as “copied from Michelangelo’s Sistine Chapel fresco” and “the logo on a playing card”, were not original enough and claiming “ownership of works belonging to others.”  

 

The company further elaborated that the artworks form a minuscule component of gameplay—which it claims “only appear on three players out of 400” avatars—it felt the use of the designs would constitute as de minimus use. In addition, two of the tattoos are not visible as they were “covered by the players’ jerseys.”

 

That degree of observability, though, will be determined by a jury, “as is the importance of their use to the video game as a whole.”

 

A similar case had been filed in 2020, when a Manhattan federal judge ruled that the tattooists “necessarily granted” their NBA customers non-exclusive licenses to showcase the works as part of their likeness, even in video games. 

 

Regardless, the ongoing case has certainly made industry players pause and ponder: if athletes allow their identities to be realistically portrayed, wouldn’t that mean that their body art has implied permission too? Imagine Dennis Rodman sans ink.

 

Unfortunately, there’s no black-and-white answer to that yet. While Judge Christopher A Boyko found that Hayden’s tattoo designs were under valid copyright, the jury will return at a later date to conclude who’s the eventual winner.

 

 

 

[via Artnet News and Courthouse News, cover image via Dgareri | Dreamstime.com]

http://www.designtaxi.com/news/420490/Are-Tattoos-Reproduced-In-Video-Games-Subject-To-Copyright-Court-Weighs-In/

Microscopic Robots Get ‘Brains’ That Let Them Walk With No ‘Strings’ Attached

[Click here to view the video in this article]



Image via Cornell University

 

Tiny robots may not be anything new. Yet, the drawback remains: there were always ‘strings’ attached.

 

Minuscule proportions are limiting them from adopting similar autonomous technologies that other larger bots are capable of housing. 

 

“Before, we literally had to manipulate these ‘strings’ in order to get any kind of response from the robot,” said Itai Cohen, professor of physics in the College of Arts and Sciences at Cornell University.

 

Now, his team at Cornell University may have stumbled onto a discovery that essentially gives these tiny droids a basic ‘brain’. 

 

The microbots span no more than 250 micrometers—or, as pointed out by Interesting Engineering, smaller than an ants head—that have two, four, and six-legged versions. The two and six-legged models move around like insects, while the four-legged type is likened to a  ‘dogbot’. 

 

Each of these types has a microprocessor onboard its circuit that acts as its ‘brain’, allowing it to walk without being externally controlled. 

 

Comprising of three systems, the first controls the legs; the second is a photovoltaic cell that can capture light to turn into energy; the last is a set of hinged legs that can create a movement greater than 10 micrometers a second. 

 

The ‘brain’ can respond independently thanks to a complementary metal-oxide-semiconductors (CMOS) clock circuit. Within it resides thousands of diodes, capacitors, and transistors. 

 

Energy churned by photovoltaics spurs its legs and circuit to start working by using phase-shifted square frequency wave signals to convert what the cells have captured into power. 

 

Don’t expect the little bots to do any fancy tricks (yet). Its basic brain can only engage it to perform simple functions. At the moment, they do no more than walking.

 

However, scientists believe this is a step toward a new revolution of microbots that could do much service in the medical sector.

 

“It’s like taking the strings off the marionette. It’s like when Pinocchio gains consciousness,” Cohen described. 

 

 

 

 

 

[via Engadget and Interesting Engineering, cover image via Cornell University]

http://www.designtaxi.com/news/420494/Microscopic-Robots-Get-Brains-That-Let-Them-Walk-With-No-Strings-Attached/

Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments

Instagram continues to merge its video options.

https://www.socialmediatoday.com/news/Instagram-Announces-Videos-Under-60-Seconds-Stories-No-Longer-Split-Segments/632598/

TikTok Expands Multi-Participant Live-Streams to More Users

More people can now add more people to their TikTok live broadcasts.

https://www.socialmediatoday.com/news/TikTok-Expands-Multi-Participant-Live-Streams-More-Users/632591/

TikTok Announces a Huge Increase to its Video Descriptions as it Leans into Discovery

TikTok is fast becoming a key home for discovery, which it's now looking to capitalize on.

https://www.socialmediatoday.com/news/TikTok-Announces-Increase-Video-Descriptions-Search-Discovery/632586/

TikTok Rolls Out Comment Downvotes to All Users

Now, all users will be able to flag inappropriate comments with a 'thumbs down' response.

https://www.socialmediatoday.com/news/TikTok-Rolls-Out-Comment-Downvotes-All-Users/632578/

Bugatti Reignites Pre-Loved Hypercars For Sale Under New Certified Program



Image via Bugatti

 

While most of us typically don’t consider Bugattis when shopping for a used vehicle, perhaps now’s a great time to consider increasing your budget and snagging some of the world’s most premium cars. 

 

The automaker is introducing a new program that will verify pre-owned Veyrons or Chirons for buyers looking to purchase a pre-loved supercar, with each vehicle awarded an official certification declaring its status. 

 

Together with the peace of mind that you’ve indeed bought a real Bugatti, the program will offer a limited one-year warranty for these second-hand vehicles.

 

Chiron models will come with the same warranty as those offered on new cars, covering mechanical and electrical repairs, corrosion, or paintwork mishaps. 

 

As for the Veyrons, the warranty will only cover the cost of parts and labor costs for electrical and mechanical fixes; though both warranties will be applicable at its 13 dealerships worldwide. 

 

In addition, those opting for the Certified Pre-Owned program will receive a complimentary annual service that can be used within a year of receiving the car, which is probably a worthy deal considering a basic maintenance reportedly costing “upwards of $50,000 per year.”

 

“The Veyron and Chiron are true automotive icons, hyper sports cars that set breathtaking new standards,” said Hendrik Malinowski, Managing Director of Sales and Marketing at Bugatti Automobiles. 

 

“Our new Certified Pre-Owned program means that those who want to savor the incomparable excellence of the Veyron and Chiron by opting for previously enjoyed examples, can now benefit from the exemplary customer service and unique attention to detail that only authorized Bugatti Service Partners are able to offer.”

 



Image via Bugatti

 

 

 

 

 

[via The Drive and Bugatti]

http://www.designtaxi.com/news/420491/Bugatti-Reignites-Pre-Loved-Hypercars-For-Sale-Under-New-Certified-Program/

Two More Leaning Towers Rise In Europe, Add New Strokes To The Parisian Skyline



Image via Ateliers Jean Nouvel

 

Step aside, Pisa. Europe now has not one but two more leaning towers.

 

Calling the Parisian skyline home, the new skyscrapers loom over the city in a dazzling display of craftsmanship and architecture. 

 
Created by the Ateliers Jean Nouvel, these two buildings—the ‘Tours Duo’—rise into the clouds at an angle. The twin skyscrapers are 590 and 410 feet high, and within them lie 97,000 square meters of office space in one tower and 139 hotel rooms in the next. Its interiors are designed by Philippe Starck, who brought light and life to its gardens and social areas. 

 



Image via Ateliers Jean Nouvel

Tours Duo currently stands along the Périphérique ring road on the Left Bank, and it was built at an angle so that if you were walking by other famous landmarks in Paris, such as the Seine, you would be able to see them. The façade of the structure is covered in steel and glass that artfully reflects its surroundings as it twists up into the sky. 
 
In an interview with Dezeen, Nouvel noted that Eastern Paris had been void of its landmarks and sought to change that.

 



Image via Ateliers Jean Nouvel

The tallest tower, at 39 stories, is just shy of Paris’ tallest monument, Tour Montparnasse. On its roof is a meeting space for people to converge and take in the sights of the city below. A tilted canopy was placed on the top of the second building, with a rooftop restaurant and bar.
 
 
 
[via Dezeen and ArtNet News, images via Ateliers Jean Nouvel]

http://www.designtaxi.com/news/420496/Two-More-Leaning-Towers-Rise-In-Europe-Add-New-Strokes-To-The-Parisian-Skyline/

This Futuristic All-Metal Electric Scooter Is Minimalism At Its Most Polished

 



Image via Bandit9

 

This trippy, futuristic, all-metal scooter removes all the hallmarks of traditional plastic-bodied electric single-riders. Instead, it transforms it into a vehicle fit for a sci-fi film or an art show. 
 
Created by Bandit9, the ‘Nano’ brings precision to its making as the scooter is perfectly curved in what seems like just one sheet of metal with no interruptions in between it. The entire thing looks like liquid silver hot from the furnace. 

 



Image Bandit9

 

The ultra-polished aesthetic will surely grab the attention of anyone with a modern sense of style.

 

The e-bike is made from Rolex steel and coated in a radiant silver finish that is sure to have all eyes on you as you ride through the city. The Nano comes in two different versions. The basic model has a top speed of 28 mph, while the ‘plus’ version reaches 47 mph. 

 



Image via Bandit9

Both iterations come with a 4.2 kWh engine that can take riders a total of 60 miles with just four hours of charging.  
 
The bike’s vitals are displayed on a tiny digital screen housed in between the handles. 

 



Image via Bandit9

Bandit 9 also claims that the Nano will not need any upkeep. That said, the Nano retails for US$4,499, and the Nano + comes in at US$4,990. While steep, that’s just the price of style. 

 

Take a look at more pictures of the Nano below. 

 



Image via Bandit9

 



Image via Bandit9

 



Image via Bandit9

 

 

 
[via Yanko Design and Bandit9, images via Bandit9]

http://www.designtaxi.com/news/420497/This-Futuristic-All-Metal-Electric-Scooter-Is-Minimalism-At-Its-Most-Polished/

Two New Leaning Towers Rise In Europe, Add New Strokes To The Parisian Skyline



Image via Ateliers Jean Nouvel

 

Step aside, Pisa. Europe now has not one but two more leaning towers.

 

Calling the Parisian skyline home, the new skyscrapers loom over the city in a dazzling display of craftsmanship and architecture. 

 
Created by the Ateliers Jean Nouvel, these two buildings—the ‘Tours Duo’—rise into the clouds at an angle. The twin skyscrapers are 590 and 410 feet high, and within them lie 97,000 square meters of office space in one tower and 139 hotel rooms in the next. Its interiors are designed by Philippe Starck, who brought light and life to its gardens and social areas. 

 



Image via Ateliers Jean Nouvel

Tours Duo currently stands along the Périphérique ring road on the Left Bank, and it was built at an angle so that if you were walking by other famous landmarks in Paris, such as the Seine, you would be able to see them. The façade of the structure is covered in steel and glass that artfully reflects its surroundings as it twists up into the sky. 
 
In an interview with Dezeen, Nouvel noted that Eastern Paris had been void of its landmarks and sought to change that.

 



Image via Ateliers Jean Nouvel

The tallest tower, at 39 stories, is just shy of Paris’ tallest monument, Tour Montparnasse. On its roof is a meeting space for people to converge and take in the sights of the city below. A tilted canopy was placed on the top of the second building, with a rooftop restaurant and bar.
 
 
 
[via Dezeen and ArtNet News, images via Ateliers Jean Nouvel]

http://www.designtaxi.com/news/420496/Two-New-Leaning-Towers-Rise-In-Europe-Add-New-Strokes-To-The-Parisian-Skyline/

‘The Most Contemporary Art Exhibition’: AI Visualizes World Trends In Real Time



Images via INGO Agency

 

AI art, current affairs, and Twitter trends are converging into one space as the Woods Art Institute (WAI) in Hamburg, Germany uses hashtags from the social media app as keywords to prompt AI-generated imagery. 
 

According to the institute, ‘The Art of Trending’ was a way to capture and cast the younger generation’s attention on world events. The project was also to broaden the limits of art and bring forward the question of whether creation is just inherently human anymore. 

 

Trending topics worldwide, from the rise of gas prices to the Queen’s death, were fed into OpenAI’s Dalle-E 2, and various pieces depicting current times were generated and presented in what was described as “the most contemporary art exhibition.” 

 

The creations will be displayed from September 19 on WAI’s social media channels, as well as billboards around Germany. The real-time art initiative was made possible with the help of creative agency INGO Hamburg and MAGIG Design + Technologies
 
Below are some of the pieces created and their corresponding hashtags. 
 
#QueenElizabeth
Perhaps one of the most historical events we will live through is tragically depicted as one of the Queen’s guards bows his head in honor of her. 

 



Image via INGO Agency

#EnergyPrices
The recent spike in gas prices worldwide has come at the heels of a planet suffering from climate change. 

 



Image via INGO Agency

#MahsaAmini
The recent killing of Mahsa Amini has sparked rage among women in Iran as her passing shines a harsh light on equality and tradition. A haunting rendering of her was produced as she cries while wearing her hijab. 

 



Image via INGO Agency

#PrideMonth
With Pride month just passing, this work portrays the progression society has made and how the internet has become a relatively safe place for members of the LGBTQ+ community to embrace themselves. A giant pride flag takes up most of the piece as people are seen marching below it. 

 



Image via INGO Agency

 

#ArielIsBlack

The recent release of Disney’s latest live-action movie, The Little Mermaid, has received polarising reactions as its stance on diversity divides fans. DALL-E captures the spirit and heart of the movement as a group of black mermaids are seen celebrating. 

 



Image via INGO Agency

 

As eloquently said by WAI’s founder, Rik Reinking, “I am less interested in the question of whether the result is art or not. I understand the experiment as a bridge towards art.” 
 
 
 
[via INGO Agency

http://www.designtaxi.com/news/420495/The-Most-Contemporary-Art-Exhibition-AI-Visualizes-World-Trends-In-Real-Time/