Nike Recruits Everyone To ‘Play For The World’ In Clever Self-Isolation Campaign

Image via Nike

Sports juggernaut Nike takes on the coronavirus outbreak by advocating self-isolation in its latest ad campaign. The print, conceived by independent ad agency Wieden + Kenny Portland, was unveiled on Nike’s social media platforms over the weekend.

The creative strives to increase safety by getting people to stay indoors to prevent contagions. “If you ever dreamed of playing for millions around the world, now is your chance,” the note reads.

“Play inside, play for the world,” says the advert’s tagline, encouraging fans to represent the globe in a match against the novel coronavirus.

The ad was also shared on the social media platforms of Nike ambassadors, such as Serena Williams, Michael Jordan, Cristiano Ronaldo and Tiger Woods.

It coincides with the announcement of the premium Nike Training Club app now being free to download. The app offers workout plans, training programs, expert tips, and guided fitness routines.

Now more than ever, we are one team. #playinside #playfortheworld pic.twitter.com/LRLhL4FwkG

— Nike (@Nike) March 21, 2020

Now more than ever, we are one family. #JUMPMAN #playinside pic.twitter.com/U1G4HFeNBY

— Jordan (@Jumpman23) March 21, 2020

If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world.#staysafe #playinside #playfortheworld pic.twitter.com/Ie5i9BjzEM

— Cristiano Ronaldo (@Cristiano) March 21, 2020

View this post on Instagram

Now more than ever, we are one team.⠀ #playinside #playfortheworld

A post shared by nike (@nike) on Mar 21, 2020 at 7:00am PDT

[via Muse by CLIO, cover image via CREDIT] http://www.designtaxi.com/news/409161/Nike-Recruits-Everyone-To-Play-For-The-World-In-Clever-Self-Isolation-Campaign/

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