Wingstop Is Paying Fans To Walk Around In Free ‘Wearable Billboards’

Image via Wingstop

Wingstop is now offering fans free merchandise and paying them US$10 each to promote the brand on their Instagram accounts.

All you have to do is take part in a giveaway, commencing on 9 March, that could earn you a hoodie with the words, “This is an ad for Wingstop,” plastered across. You can then shamelessly share your OOTD on social media, which will be rewarded by Wingstop.

“Our fans are continually asking us to sponsor them and Wearable Billboards draws on this insight,” Christina Clarke, chief marketing officer, told in a press release. This new out-of-home promotional effort ensures the company can “engage with brand loyalists in a way that only Wingstop can.”

More details can be found here.

View this post on Instagram

You've been asking us to sponsor you for years. And, well, we heard you. Coming soon, the first merch you get paid to wear. #ThisIsAnAdForWingstop

A post shared by Wingstop (@wingstop) on Mar 4, 2020 at 11:00am PST

View this post on Instagram

Wingstop Wearable Billboards are finally here. Get the merch you get paid to wear. But get it fast, limited quantities available. Link in bio. #ThisIsAnAdForWingstop

A post shared by Wingstop (@wingstop) on Mar 9, 2020 at 9:00am PDT

[via Thrillest, cover image via Wingstop]

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