Image via Wingstop
Wingstop is now offering fans free merchandise and paying them US$10 each to promote the brand on their Instagram accounts.
All you have to do is take part in a giveaway, commencing on 9 March, that could earn you a hoodie with the words, “This is an ad for Wingstop,” plastered across. You can then shamelessly share your OOTD on social media, which will be rewarded by Wingstop.
“Our fans are continually asking us to sponsor them and Wearable Billboards draws on this insight,” Christina Clarke, chief marketing officer, told in a press release. This new out-of-home promotional effort ensures the company can “engage with brand loyalists in a way that only Wingstop can.”
More details can be found here.Thrillest, cover image via Wingstop] http://www.designtaxi.com/news/408990/Wingstop-Is-Paying-Fans-To-Walk-Around-In-Free-Wearable-Billboards/