Popeyes Donates 1M Nuggets From Itself & Rivals To End Chicken Sandwich Wars

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Image via Popeyes / Business Wire

Popeyes, perpetrator of the notorious chicken sandwich wars, is hoping to call a truce on the fowl play by… launching chicken nuggets under the claim that it “come[s] in piece.”

White-meat chicken breast nuggets are hand-battered from the same buttermilk coating used in Popeyes’ chicken sandwich, before being fried up fresh.

“We come in piece… eight piece,” the fast-food chain’s new promotional visual reads. “The launch of our Chicken Sandwich was incredible, and we’re humbled by the amount of love and positive reviews, but at the same time many claimed that it started the chicken wars,” shared Popeyes chief marketing officer Bruno Cardinali in a press release. “Now, it’s time to say goodbye to the chicken wars and celebrate our new Nuggets, because we come in piece, eight piece to be exact.”

As per Marketing Dive, Cardinali cited that the chain sold more than 200 million chicken sandwiches within its first year.

While people’s obsession with chicken nuggets and Popeyes’ position in the fried chicken market could indicate the beginnings of a chicken nugget feud, Popeyes appears to be adamant about restoring peace.

With the same golden touch used on its sandwiches, the Popeyes Foundation is giving back by donating the cash equivalent of one million nuggets from its own menu and those of its competitors—including McDonald’s, Burger King, Wendy’s, and Chick-fil-A—to Second Harvest Food Bank of Greater New Orleans and Acadiana. In addition, up to US$25,000 in guest donations will be matched up and given to the charity.

The default eight-piece order will be served with two signature sauces, though customers can choose between four- and 36-piece sets too. The new chicken nuggets can be purchased in-store or via third-party delivery apps.

[via Marketing Dive, cover image via Popeyes / Business Wire] http://www.designtaxi.com/news/414981/Popeyes-Donates-1M-Nuggets-From-Itself-Rivals-To-End-Chicken-Sandwich-Wars/

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