NSFW: People Are Clad In Nothing But Masks To Show What Truly Needs Covering Up


Image via Boys and Girls

Today, masking up is deemed just as much a necessity as putting on underwear. However, one personal protective equipment (PPE) company believes that, if you must go nude outside, you should at least have a face cover on.

Tying efforts for body positivity and public health into one exciting Dress to suppress campaign, KN95 mask retailer The Good Mask Co. and Dublin-based advertising agency Boys and Girls have spotlighted naked non-models with the KN95 mask as their only garments, since this covering is able to safeguard both the wearer and anyone near them.

“If you only wear one thing… Dress to suppress,” the images read. “No one cares what else you wear.”

The visuals were shot by the International Photo Award’s 2017 photographer of the year, Alex Telfer, with consideration for social distancing regulations. Each model was unique, and was thus guided differently to showcase his or her vulnerability and strength.

Boys and Girls creative director Kris Clarkin explained in a statement via Best Ads on TV, “We needed to cut through the spread of misinformation [creating anti-mask sentiment] to draw attention to the fact that wearing a mask is the simplest act anyone can do to protect themselves and others.”


Image via Boys and Girls


Image via Boys and Girls


Image via Boys and Girls

[via Best Ads on TV, images via Boys and Girls] http://www.designtaxi.com/news/414002/NSFW-People-Are-Clad-In-Nothing-But-Masks-To-Show-What-Truly-Needs-Covering-Up/

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