Video screenshot via Wieden + Kennedy São Paulo
Inspired by a real-life tale of a young girl turning into a “fairy princess” on a skateboard, Nike is celebrating “new fairies” who trounce stereotypes in sports with a nostalgic, Disney-esque film created by advertising partner Wieden + Kennedy São Paulo.
The spot’s princess is Brazil-based Rayssa Leal, who at the age of seven took the world by storm with a video of her skating in a fairy princess outfit. Tony Hawk called the move a “fairytale heelflip.”
This year, the now-13-year-old left spectators spellbound again as she competed as an Olympian again for the first time, and earned a silver medal in women’s street skateboarding at the games.
As part of Nike’s ongoing Play New initiative welcoming all to the male-dominated world of sports, the advertisement revives Leal’s fairy wings with animated animals seemingly straight out of Disney films. Set to Cinderella’s A Dream is a Wish Your Heart Makes, Nike’s muse for the spot is clear.
The video follows another Disney-inspired commercial by Apple, which imagines iPads as the stuff Ariel the mermaid might dream about.The Drum, video and cover image via Wieden + Kennedy São Paulo] http://www.designtaxi.com/news/414952/Nike-Evokes-Disney-Magic-With-Fairytale-Like-Ad-On-Making-Your-Dreams-Come-True/