New Barbie Dolls Are Made From Recycled Ocean Plastic, And It’s Fantastic

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Video screenshot via Mattel

Barbie is swapping out pink for green with a sustainable fashion doll line called ‘Barbie Loves the Ocean’, made with plastic that’s truly fantastic.

This summer, Barbie is closer to the ocean than ever. As part of Mattel’s vision to use 100% recycled, recyclable or bio-based plastic materials by 2030, the bodies of the four new dolls—each notably with a different silhouette and skin tone—are sculpted using 90% recycled ocean-bound plastic pieces.

Their eco-friendliness emanates outwards too, as even their beach-ready outfits, accessories, and setups are constructed from recycled materials without skimping on quality.

“At Mattel, we empower the next generation to explore the wonder of childhood and reach their full potential,” shared Mattel president Richard Dickson. “We take this responsibility seriously and are continuing to do our part to ensure kids can inherit a world that’s full of potential, too.”

Starting with doll-sized steps, the launch comes hand in hand with a new Barbie vlog entitled Barbie Shares How We Can All Protect the Planet.

The summery collection also features a starter playset and beach shack playset, made with materials that would otherwise be turned into waste.


Video screenshot via Mattel


Image via Mattel


Image via Mattel


Image via Mattel


Image via Mattel


Image via Mattel


Image via Mattel


Image via Mattel

[via CNN Business, images via Mattel] http://www.designtaxi.com/news/414293/New-Barbie-Dolls-Are-Made-From-Recycled-Ocean-Plastic-And-It-s-Fantastic/

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