Image via McDonald’s
McDonald’s coffee cups aren’t just for holding your daily dose of caffeine —they’ll also carry essential vaccination information that, when heeded, could finally contain the coronavirus.
The fast-food chain has teamed up with President Joe Biden’s administration to boost confidence in vaccines by overhauling 50 million hot McCafé cups, as well as McDelivery seal stickers, to feature the “We Can Do This” tagline introduced by the US Department of Health and Human Services.
Aesthetics aside, the packaging will direct customers to check out the vaccines.gov website, where they can find safety and appointment details. The materials will go in circulation for “several weeks,” CNN Business notes. A source told the news outlet that McDonald’s is launching the campaign for free.
In addition to redesigning cups and stickers, McDonald’s will also start showcasing vaccine information on its Times Square billboard in mid-May.
“People will now be able to get trusted information about vaccines when they grab a cup of coffee or order a meal,” Health and Human Services secretary Xavier Becerra shared in a press release. He added, “This effort will help more people make informed decisions about their health and learn about steps they can take to protect themselves and their communities.”
We all want to protect ourselves and our loved ones. That’s why we’re partnering with the White House to help educate the public on the COVID-19 vaccine. pic.twitter.com/7Q64A8KhRc
— McDonald's Corporation (@McDonaldsCorp) May 11, 2021[via CNN Business, cover image via McDonald’s] http://www.designtaxi.com/news/414012/McDonald-s-Redesigns-Cups-With-Vaccine-Info-In-Collaboration-With-White-House/