Adidas’ Pride Month Collection This Year Avoids The Usual Rainbow Clichés


Image via Adidas

Adidas’ 2021 Pride Collection is set to hit stores this week. The sportswear giant has released six different styles of footwear to celebrate Pride Month. From slides to sneakers and slip-on shoes, there’s something for every taste, all branded with the slogan ‘Love Unites’.


Image via Adidas

This summer, slip into the Adilette 2.0 Pride Slides (US$50), which celebrate the power of love, truth, and connection. The colorful graphics and symbols add vibrancy to the iconic silhouette, with a special ‘Love Unites’ tag sewn into the sole of the slides for a unique touch.


Image via Adidas

One of the Pride Collection’s main highlights is the Ultraboost 5.0 DNA shoes (US$180), which feature a Primeknit upper that promises utmost comfort when you’re out and about. It immediately stands out with a patchwork of colors, done far more stylishly than a cliched rainbow pattern. The sneakers also feature a woven ‘Love Unites’ tab, a premium detail that sets it apart from any regular Ultraboost.


Image via Adidas

You can now wear your support for Pride Month even out on the track. The Adizero Pro Shoes (US$180) were apparently created in collaboration with the fastest athletes on the planet to ensure you can run your fastest races. The light, breathable mesh is covered in a 90’s patchwork print, reminiscent of old television screens. It also boasts a Boost midsole to add more stability to your runs.


Image via Adidas

For a more casual look, there are the Nizza Slip-On Pride Shoes (US$70). Available in vibrant hues such as semi solar red, yellow, and hazy orange, this is undoubtedly a standout look for the summer. As Adidas puts it, “Pride isn’t about compromising who we are, it’s about celebrating it.” This pair of slip-ons don the special ‘Love Unites’ logo, with adorable graphics on the sockliner and heel of the shoes, too. It’s a lovely reminder you can take anywhere.


Image via Adidas

If you’re a fan of embroidery, the Nizza Pride Shoes (US$70) might be just up your alley. It’s just as colorful as the Nizza Slip-On, but comes with a laces for those who prefer an old-school sneaker look. The words ‘LOVE’ and ‘UNITES’ are embroidered in white on both sides of the shoes, with the logo printed on a woven tag and also featured on the sneakers’ heels.


Image via Adidas

Shoppers who are looking for something a little more subtle in terms of color, but still want to support Pride, the Forum Low Pride Shoes (US$100) fit right into that niche. The off-white sneaker features multi-colored embroidery all over the shoe, adding an adorable touch. It also comes with replaceable criss-cross ankle straps for additional support for your feet, with the slogan ‘Love Wins’.

Adidas’ Pride Collection launches on Saturday, May 12 in stores and online here.

[via Adidas] http://www.designtaxi.com/news/414007/Adidas-Pride-Month-Collection-This-Year-Avoids-The-Usual-Rainbow-Clich-s/

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