Author: admin

6 Key Elements of Competitor Analysis That Will Help Your Business Win Out

Competitor analysis is a key element in any effective digital marketing approach – here are some tips to help improve your competitor research efforts.

https://www.socialmediatoday.com/news/6-key-elements-of-competitor-analysis-that-will-help-your-business-win-out/600095/

The Power of TikTok for Marketers and Advertisers [Infographic]

Have you considered TikTok for your marketing campaigns? Here's an overview of why you should.

https://www.socialmediatoday.com/news/the-power-of-tiktok-for-marketers-and-advertisers-infographic/600094/

Facebook Shares New Insights into How Users Celebrated Ramadan on its Platforms [Infographic]

Facebook has shared some new insights into how users engaged around Ramadan within its apps.

https://www.socialmediatoday.com/news/facebook-shares-new-insights-into-how-users-celebrated-ramadan-on-its-platf/600088/

New Report Looks at Instagram Engagement Trends, Based on 100 Million Posts [Infographic]

What's working on Instagram right now? Check out this new research report for the latest insights. 

https://www.socialmediatoday.com/news/new-report-looks-at-instagram-engagement-trends-based-on-100-million-posts/600018/

YouTube is Expanding Access to its New ‘Clips’ Option, Another Way to Share YouTube Content

YouTube is expanding access to its new video 'Clips' features, which enables users to share small snippets from eligible videos.

https://www.socialmediatoday.com/news/youtube-is-expanding-access-to-its-new-clips-option-another-way-to-share/600019/

Facebook Launches Initial Test of its Clubhouse-Like Audio Rooms in Taiwan

Facebook has launched the first test of its new audio rooms among users in Taiwan.

https://www.socialmediatoday.com/news/facebook-launches-initial-test-of-its-clubhouse-like-audio-rooms-in-taiwan/600086/

Keith Haring’s Fridge Door Is Up For Sale—And Its Artwork Beats Any Food It Kept


Image by Dutch National Archives via Wikimedia Commons (public domain)

They say never to judge a book by its cover, but when it comes to Keith Haring’s refrigerator, you’d care more about the door than its contents.

The fridge door, which will go up for auction by way of Guernsey’s on May 12, was lavishly graffitied and is believed to feature autographs by some famous names.

One of the inscriptions reads, “Madonna Loves Keith,” while the initials “JM” are signed below. The auction house’s president Arlan Ettinger told the New York Times that he believes the penmanship in the latter belonged to street artist Jean-Michel Basquiat, though he could not confirm this when he got the signature verified.

View this post on Instagram

A post shared by Guernsey’s Auction House (@guernseysauction)

Ettinger said the door doubled up as Haring’s guest register, and that “it seemed like everybody who was anybody showed up there… [and] signed in on that refrigerator door.” It now displays some 80 inscriptions and tags.

The refrigerator resided in the late pop artist’s 325 Broome St. downtown apartment from the 1980s, and became in the possession of its current owner—a yoga instructor who wishes to maintain anonymity—when she moved in during the early 1990s. The fridge had actually been discarded during the moving process, but she quickly retrieved the object before the garbage crew could pick it up.

The fridge door is estimated to fetch a price range of US$75,000 to US$125,000. It will be auctioned off “without minimum reserve,” Ettinger told the New York Post, which means it will go to the highest bidder, no matter how much is being offered.

“It’s not beautiful, but it’s of that moment, of that time,” Ettinger reflected with the Times. “It reflects a certain spirit, a creativeness, that is alive today if you think about the people who were there — Madonna, and a long, long list of artists.”

[via The New York Times and New York Post, images via various sources] http://www.designtaxi.com/news/414015/Keith-Haring-s-Fridge-Door-Is-Up-For-Sale-And-Its-Artwork-Beats-Any-Food-It-Kept/

TikTok Is Shaking Up The Traditional Recruitment Process With A New Jobs Portal


Image via Jimmy Tudeschi / Shutterstock.com

TikTok is rethinking the traditional hiring process such that young candidates need no longer write CVs. Instead of pouring hours into crafting documents, a new jobs portal by the social network could have them submitting video résumés instead.

Sources told Axios that TikTok aspires to be a recruitment channel for brands and connect them with potential Gen Z employees. With this feature, users will be able to find job listings within the TikTok app, and when directed to the relevant webpage, they can attach a TikTok video résumé.

The popular video-sharing platform is currently testing the tool with a small group of companies, including “big brands” like certain sports leagues, Axios reported.

The hope is to make the job-hunting process more intuitive for Gen Z workers.

[via B&T and Axios, cover image via Jimmy Tudeschi / Shutterstock.com] http://www.designtaxi.com/news/414014/TikTok-Is-Shaking-Up-The-Traditional-Recruitment-Process-With-A-New-Jobs-Portal/

LEGO’s New Intricate 2,048-Piece ‘Friends’ Set Couldn’t BE Anymore Precise


Image via LEGO

They don’t know that we know the dedication poured into this new, comprehensive LEGO F.R.I.E.N.D.S Apartments Set. LEGO’s latest build, comprising the apartments of Monica and Rachel and Chandler and Joey, as well as the connecting hallway, is made up of a whopping 2,048 pieces so you can recreate the hit sitcom’s best moments.

The six mainstays are, of course, part of the elaborate set. Besides Ross, Rachel, Monica, Chandler, Phoebe, and Joey, however, there’s also Chandler’s ex Janice, whose recurring presence would shake yet endear fans forever.

You’d have to have keen ‘unagi’ to spot all the jokes peppered around this kit. Standout pieces are the Thanksgiving turkey that Monica stuck her head into, Joey and Chandler’s canoe and the chick and duck, the Pat the Dog sculpture, and Phoebe’s dollhouse. But there are also easily-overlooked Easter eggs like the cheesecake shared between Rachel and Chandler, and Phoebe’s spooky ‘Gladys’ portrait.

Television buffs might appreciate the set lights added to the kit, giving fans a glimpse at the original filming studio.

The hallway between both apartments can be detached, just in case Monica feels the temptation to gamble her home away again.

Evidently, it took great lengths to finalize this set. LEGO set designer Anderson Ward Grubb explained that the team drew upon production photos, as well as watched a re-watched “a lot of episodes” in order to do the show justice.

“One fun challenge was figuring out how to represent some aspects that change over the course of the show that appear in some episodes and not in others,” Grubb added. “I am looking forward to seeing if the eagle-eyed fans will spot them.”

The Friends-themed set, priced at US$149.99, will first be released exclusively to LEGO VIP members on 19 May before heading to LEGO’s retail stores and website on 1 June.

View this post on Instagram

A post shared by LEGO (@lego)

View this post on Instagram

A post shared by LEGO (@lego)


Image via LEGO


Image via LEGO


Image via LEGO


Image via LEGO


Image via LEGO


Image via LEGO


Image via LEGO


Image via LEGO


Image via LEGO


Image via LEGO


Image via LEGO


Image via LEGO

[via CNET, LEGO] http://www.designtaxi.com/news/414013/LEGO-s-New-Intricate-2-048-Piece-Friends-Set-Couldn-t-BE-Anymore-Precise/

McDonald’s Redesigns Cups With Vaccine Info In Collaboration With White House


Image via McDonald’s

McDonald’s coffee cups aren’t just for holding your daily dose of caffeine —they’ll also carry essential vaccination information that, when heeded, could finally contain the coronavirus.

The fast-food chain has teamed up with President Joe Biden’s administration to boost confidence in vaccines by overhauling 50 million hot McCafé cups, as well as McDelivery seal stickers, to feature the “We Can Do This” tagline introduced by the US Department of Health and Human Services.

Aesthetics aside, the packaging will direct customers to check out the vaccines.gov website, where they can find safety and appointment details. The materials will go in circulation for “several weeks,” CNN Business notes. A source told the news outlet that McDonald’s is launching the campaign for free.

In addition to redesigning cups and stickers, McDonald’s will also start showcasing vaccine information on its Times Square billboard in mid-May.

“People will now be able to get trusted information about vaccines when they grab a cup of coffee or order a meal,” Health and Human Services secretary Xavier Becerra shared in a press release. He added, “This effort will help more people make informed decisions about their health and learn about steps they can take to protect themselves and their communities.”

We all want to protect ourselves and our loved ones. That’s why we’re partnering with the White House to help educate the public on the COVID-19 vaccine. pic.twitter.com/7Q64A8KhRc

— McDonald's Corporation (@McDonaldsCorp) May 11, 2021

[via CNN Business, cover image via McDonald’s] http://www.designtaxi.com/news/414012/McDonald-s-Redesigns-Cups-With-Vaccine-Info-In-Collaboration-With-White-House/

Miami Beach To Open Underwater Sculpture Park That Protects Wildlife This Year


Image via The ReefLine

Miami’s famous art scene is soon entering the depths of the ocean, as the very first underwater sculpture park in Miami Beach is set to open this year. The ReefLine will not only serve as an attraction that expands upon the city’s art culture, but also work as a conservation program designed to help aquatic life.

The seven-mile-long park might be an art establishment, but it also crucially involves input from marine biologists, engineers, researchers, and other experts to determine if the sculptures and materials won’t wreck their surroundings. The goal is to create an environment that mitigates rising sea levels and coral reef damage while honoring the Miami art scene, shared OMA partner Shohei Shigematsu.

A new master plan presented by architecture firm OMA, via My Modern Met, previews what visitors can expect in ReefLine Phase One, which could arrive as early as December this year. Conceptual artist Leandro Erlich, for one, will replicate his installation of sand-covered car and truck sculptures in a “traffic jam” among reef structures. This time around, the vehicles will serve as positive symbols for marine life.

When the ReefLine opens, it will also include a snorkeling path, reef sculptures, and a barricade separating visitors and boats. The architectural project was commissioned to OMA by Ximena Caminos, chair of the BlueLab Preservation Society.


Image via The ReefLine


Image via The ReefLine


Image via The ReefLine


Image via The ReefLine


Image via The ReefLine


Image via The ReefLine


Image via The ReefLine

[via My Modern Met, images via The ReefLine] http://www.designtaxi.com/news/414011/Miami-Beach-To-Open-Underwater-Sculpture-Park-That-Protects-Wildlife-This-Year/

Adidas’ Pride Month Collection This Year Avoids The Usual Rainbow Clichés


Image via Adidas

Adidas’ 2021 Pride Collection is set to hit stores this week. The sportswear giant has released six different styles of footwear to celebrate Pride Month. From slides to sneakers and slip-on shoes, there’s something for every taste, all branded with the slogan ‘Love Unites’.


Image via Adidas

This summer, slip into the Adilette 2.0 Pride Slides (US$50), which celebrate the power of love, truth, and connection. The colorful graphics and symbols add vibrancy to the iconic silhouette, with a special ‘Love Unites’ tag sewn into the sole of the slides for a unique touch.


Image via Adidas

One of the Pride Collection’s main highlights is the Ultraboost 5.0 DNA shoes (US$180), which feature a Primeknit upper that promises utmost comfort when you’re out and about. It immediately stands out with a patchwork of colors, done far more stylishly than a cliched rainbow pattern. The sneakers also feature a woven ‘Love Unites’ tab, a premium detail that sets it apart from any regular Ultraboost.


Image via Adidas

You can now wear your support for Pride Month even out on the track. The Adizero Pro Shoes (US$180) were apparently created in collaboration with the fastest athletes on the planet to ensure you can run your fastest races. The light, breathable mesh is covered in a 90’s patchwork print, reminiscent of old television screens. It also boasts a Boost midsole to add more stability to your runs.


Image via Adidas

For a more casual look, there are the Nizza Slip-On Pride Shoes (US$70). Available in vibrant hues such as semi solar red, yellow, and hazy orange, this is undoubtedly a standout look for the summer. As Adidas puts it, “Pride isn’t about compromising who we are, it’s about celebrating it.” This pair of slip-ons don the special ‘Love Unites’ logo, with adorable graphics on the sockliner and heel of the shoes, too. It’s a lovely reminder you can take anywhere.


Image via Adidas

If you’re a fan of embroidery, the Nizza Pride Shoes (US$70) might be just up your alley. It’s just as colorful as the Nizza Slip-On, but comes with a laces for those who prefer an old-school sneaker look. The words ‘LOVE’ and ‘UNITES’ are embroidered in white on both sides of the shoes, with the logo printed on a woven tag and also featured on the sneakers’ heels.


Image via Adidas

Shoppers who are looking for something a little more subtle in terms of color, but still want to support Pride, the Forum Low Pride Shoes (US$100) fit right into that niche. The off-white sneaker features multi-colored embroidery all over the shoe, adding an adorable touch. It also comes with replaceable criss-cross ankle straps for additional support for your feet, with the slogan ‘Love Wins’.

Adidas’ Pride Collection launches on Saturday, May 12 in stores and online here.

[via Adidas] http://www.designtaxi.com/news/414007/Adidas-Pride-Month-Collection-This-Year-Avoids-The-Usual-Rainbow-Clich-s/

KFC Brings Back ‘Finger Lickin’ Good’ After COVID Made It Distasteful For Use

[Click here to view the video in this article]


Image via Pavlovska Yevheniia / Shutterstock.com

KFC was left in a bit of an identity crisis when the pandemic struck and rendered its “It’s Finger Lickin’ Good” slogan—which had stuck for over 60 years—inappropriate. The fast-food chain was thus forced to put the tagline on hiatus and look elsewhere for ideas.

After much experimentation, it seems that nothing works better than “It’s Finger Lickin’ Good,” so the restaurant has reinstated the tagline to align with the reopening of food establishments in England.

Its new Your Chicken Could Never campaign, created by advertising agency Mother, celebrates the headline-making events customers went crazy for KFC, such as the time when it ran out of chicken. The clip concludes with the nostalgic slogan, “It’s Finger Lickin’ Good.”

KFC UK and Ireland’s marketing director Jack Hinchliffe shared that the advertisement is meant to be an ode to fans. “They have been unwavering and constantly show us their dedication in wonderful ways,” he explained.

[via MarketingWeek, cover image via Pavlovska Yevheniia / Shutterstock.com] http://www.designtaxi.com/news/414010/KFC-Brings-Back-Finger-Lickin-Good-After-COVID-Made-It-Distasteful-For-Use/

Instagram Rolls Out Way To Publicly Display Your Pronouns On Your Profile


Image via Natee Meepian / Shutterstock.com

Instagram has just made it a whole lot easier to be inclusive and display your pronouns on your profile.

As per POPSUGAR Tech, this feature is now available in the US, UK, Canada, and Australia, with plans to expand it to other countries.

To display your pronouns, head over to your profile, and select “edit profile.” You’ll then find a selection of pronouns to choose from; users can add up to four on their public page.

Some of the options include: he/him/his, she/her/hers, they/them/theirs, ze/zir/zir, zie/hir/hir, per/per/pers, and fae/faer/faer.

Your selected pronouns will then pop up next to your profile name, in a light gray font. This will help users identify others with the right pronouns, especially when commenting on posts or sending messages via Instagram DMs.

Add pronouns to your profile ✨

The new field is available in a few countries, with plans for more. pic.twitter.com/02HNSqc04R

— Instagram (@instagram) May 11, 2021

[via POPSUGAR, cover image via Adidas] http://www.designtaxi.com/news/414009/Instagram-Rolls-Out-Way-To-Publicly-Display-Your-Pronouns-On-Your-Profile/

Veet Breaks Taboo By Displaying Body Hair In Empowering Ad

[Click here to view the video in this article]


Image courtesy of BETC for Veet

Although it may seem rather ironic, hair removal companies usually don’t feature body hair in their advertisements.

Veet is breaking this taboo in an empowering campaign by advertising agency BETC. It is now celebrating the power of choice: to embrace body hair, a little, or keep it all off. Its brand new slogan says it all: “Your body hair. Your Choice.”

The 45-second film positions Veet as part of the Positive Body Hair Management movement, reminding women that their relationship to their body hair is a personal one, and that they’re free to care about it as they wish.

It showcases the different ways in which women deal with their body hair, featuring Veet’s range of products from creams to wax strips. The campaign will run in 15 countries worldwide, including France, UK, and Germany.

Take a look at the body-positive advertisement below.


Image courtesy of BETC for Veet

[via BETC] http://www.designtaxi.com/news/414008/Veet-Breaks-Taboo-By-Displaying-Body-Hair-In-Empowering-Ad/

Porsche’s Electric Version Of The Macan Is Finally Out On The Road


Image via Porsche

After initial rounds of testing at the grounds of the Porsche Development Centre in Weissach, Germany, the all-electric Macan is now ready to hit the roads.

According to Inverse, the Macan is Porsche’s best-selling model in the US, with its electric version slated to hit the markets by 2023. It’s touted to be the direct rival to Tesla’s Model Y, which will also reach consumers at a similar time.

By the time the all-electric Macan is available to consumers, Porsche says it’ll have covered approximately three million test kilometers (nearly two million miles) worldwide, in varying conditions.

“Testing in a real-life environment is now getting underway – one of the most important milestones in the development process,” said Michael Steiner, Member of the Executive Board, Research and Development, at Porsche AG.

Porsche first developed the car using digital prototypes, which involved computational models of the vehicle replicating its properties, systems, and power units to a high degree of accuracy. This allowed the automaker to save resources that would typically go into building a physical prototype.

The virtual prototypes were combined with real-world scenarios from an early stage to anticipate situations its drivers might find themselves in. This allowed Porsche to study the interactions between driver and vehicle down to the most minute detail, enabling it to optimize specs for when the physical cockpit is built.

“Simulation allows us to assess displays, operating procedures, and the changing influences during a journey from the driver’s point of view,”explained Fabian Klausmann, from Porsche’s Driver Experience Development department.

Apart from digital testing, Porsche will also be putting the all-electric Macan to test in real-life conditions. It will undergo a test program under the extremes of climatic and topographical conditions, including experiments related to the charging and conditioning of the vehicle’s battery.

Undoubtedly, the automaker is aiming to be among the best in the electric vehicle field. It promises long-distance range, fast charging, and best-in-class specs.

“The all-electric Macan will be the sportiest model in its segment,” said Steiner.

One thing to note, however, is that Porsche is only sharing pictures of the camouflaged car, meaning its final look is still a secret.


Image via Porsche


Image via Porsche


Image via Porsche


Image via Porsche

[via Inverse, images via Porsche] http://www.designtaxi.com/news/414006/Porsche-s-Electric-Version-Of-The-Macan-Is-Finally-Out-On-The-Road/

NYC’s All-Glass Elevator Lets You Enjoy Clear Views Of Manhattan 1,210 Feet Up


Image via SUMMIT One Vanderbilt

Not for the faint of heart, a new skyscraper gracing New York City’s skylines will be offering two exhilarating experiences this fall.

The SUMMIT One Vanderbilt will open to the public on October 21, and will allow visitors to experience ‘Ascent’, an all-glass elevator ride up the facade to 1,210 feet.

There’ll also be a ‘Levitation’ area where you can peer out at Madison Avenue from transparent glass boxes hanging at 1,063 feet high.

According to Time Out, along with the incredible views of the city, there’ll also be an immersive art installation by Kenzo Digital, which specializes in mind-bending, emotionally powerful art stories using physical space as a canvas.

After you’ve got your fair share of thrilling sights from above, head down to wine and dine at Après, a dining square by Danny Meyer’s Union Square Events, that will offer global flavors with an NYC twist.

There’s also an open-air terrace for you to catch your breath, overlooking Manhattan at nearly 1,100 feet. Or take a stroll through an elevated alpine meadow, where you can relax and take a pause from the hustle and bustle of life.

Register on the site here to be among the first to experience the Summit One Vanderbilt this October.


Image via SUMMIT One Vanderbilt


Image via SUMMIT One Vanderbilt


Image via SUMMIT One Vanderbilt


Image via SUMMIT One Vanderbilt

[via Time Out, images via SUMMIT One Vanderbilt] http://www.designtaxi.com/news/414005/NYC-s-All-Glass-Elevator-Lets-You-Enjoy-Clear-Views-Of-Manhattan-1-210-Feet-Up/

Jeff Bezos Is Building A 416-Foot-Long Super Yacht Worth $500 Million


Right: Oceano’s Black Pearl, believed to be the inspiration for Bezos’ super yacht. Images via lev radin / Shutterstock.com and Oceano

Jeff Bezos has been secretly building one of the finest yachts in history, and it could cost up to US$500 million. The billionaire has commissioned Netherlands-based yacht manufacturer Oceano for the rumored 127-meter-long (416-foot-long) luxury ship.

According to Luxurylaunches, its design is said to be inspired by Oceano’s previous work, the Black Pearl, which is currently the largest yacht in the world at 107 meters (350 feet).

The Black Pearl is also one of the most high-tech ships, with features such as the DynaRig system, single-level engine room, and a hybrid propulsion installation and regeneration mode under sail.

It’s likely Bezos’ yacht will be decked out with even more of the latest technology; he is the founder of Amazon, after all.

The yacht is also reported to feature three huge masts, with several decks spanning across the ship. The project is so grand it’ll come with a support boat with its own helipad, too.

No pictures of Bezos’ yacht have been released, but the images of the Oceano’s Black Pearl, which the cruiser is said to be inspired by, might illustrate what it will look like.

View this post on Instagram

A post shared by Oceanco (@oceancoyacht)

Oceano’s Black Pearl, believed to be the inspiration for Bezos’ super yacht. Image via Oceano

View this post on Instagram

A post shared by Oceanco (@oceancoyacht)

Oceano’s Black Pearl, believed to be the inspiration for Bezos’ super yacht. Image via Oceano

View this post on Instagram

A post shared by Oceanco (@oceancoyacht)

Oceano’s Black Pearl, believed to be the inspiration for Bezos’ super yacht. Image via Oceano

[via Luxurylaunches, images via various sources] http://www.designtaxi.com/news/414003/Jeff-Bezos-Is-Building-A-416-Foot-Long-Super-Yacht-Worth-500-Million/

Instagram Adds New ‘Pronouns’ Option on User Profiles to Maximize Inclusion

Instagram has added a new 'Pronouns' field on user profiles which enables people to better signify their chosen gender identity.

https://www.socialmediatoday.com/news/instagram-adds-new-pronouns-option-on-user-profiles-to-maximize-inclusion/600017/

TikTok Adds New Safety Center Guides to Help Parents and Carers Keep their Kids Safe in the App

TikTok has updated its Safety Center with a range of new resources to help parents and carers better understand the tools and processes in place to protect users.

https://www.socialmediatoday.com/news/tiktok-adds-new-safety-center-guides-to-help-parents-and-carers-keep-their/600016/

TikTok’s Exploring New Job Listing and Recruitment Tools

TikTok is looking to add a new job ads element in line with emerging usage trends.

https://www.socialmediatoday.com/news/tiktoks-exploring-new-job-listing-and-recruitment-tools/600011/

NSFW: People Are Clad In Nothing But Masks To Show What Truly Needs Covering Up


Image via Boys and Girls

Today, masking up is deemed just as much a necessity as putting on underwear. However, one personal protective equipment (PPE) company believes that, if you must go nude outside, you should at least have a face cover on.

Tying efforts for body positivity and public health into one exciting Dress to suppress campaign, KN95 mask retailer The Good Mask Co. and Dublin-based advertising agency Boys and Girls have spotlighted naked non-models with the KN95 mask as their only garments, since this covering is able to safeguard both the wearer and anyone near them.

“If you only wear one thing… Dress to suppress,” the images read. “No one cares what else you wear.”

The visuals were shot by the International Photo Award’s 2017 photographer of the year, Alex Telfer, with consideration for social distancing regulations. Each model was unique, and was thus guided differently to showcase his or her vulnerability and strength.

Boys and Girls creative director Kris Clarkin explained in a statement via Best Ads on TV, “We needed to cut through the spread of misinformation [creating anti-mask sentiment] to draw attention to the fact that wearing a mask is the simplest act anyone can do to protect themselves and others.”


Image via Boys and Girls


Image via Boys and Girls


Image via Boys and Girls

[via Best Ads on TV, images via Boys and Girls] http://www.designtaxi.com/news/414002/NSFW-People-Are-Clad-In-Nothing-But-Masks-To-Show-What-Truly-Needs-Covering-Up/

Facebook Shares New Insights into its Efforts to Help Maximize COVID-19 Vaccine Take-Up

Facebook has provided an update on its efforts to help boost vaccine take-up around the world.

https://www.socialmediatoday.com/news/facebook-shares-new-insights-into-its-efforts-to-help-maximize-covid-19-vac/600008/

TikTok Moves to the Next Stage of eCommerce Testing, a Key Shift for the Platform

TikTok is moving to the next stage with its evolving eCommerce integration plans.

https://www.socialmediatoday.com/news/tiktok-moves-to-the-next-stage-of-ecommerce-testing-a-key-shift-for-the-pl/600005/

TikTok Moves to Next Stage of eCommerce Testing, a Key Shift for the Platform

TikTok is moving to the next stage with its evolving eCommerce integration plans.

https://www.socialmediatoday.com/news/tiktok-moves-to-next-stage-of-ecommerce-testing-a-key-shift-for-the-platfo/600005/