Reese’s New Peanut Butter Cup Billboard Is Inspired By LeBron James’ Bald Spot

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Image by Anomaly Toronto via Ads of the World

Reese’s has channeled an unexpected, nutty meme to fire up its latest campaign. It’s round, spotty, and surrounded by another circle. It’s both an eaten Reese’s Peanut Butter Cup and LeBron James’ balding head.

The meme of the NBA star bounced all over the internet after the 2020 playoffs, with a snapshot of the top of James’ head alongside a Reese’s Cup holder going around. James himself thought the joke was hilarious, and even called it “one of the funniest [memes] I’ve seen.”

Amusingly reliving this moment, Reese’s and creative agency Anomaly Toronto created a large billboard showcasing the wrapper, with nary a logo nor copy. Just like the dotted appearance of the NBA player’s bald spot, the wrapper is speckled with a little chocolate and peanut butter.

Reese’s also leveraged the campaign to refuel an online debate about whether leaving that last bit of chocolate and peanut butter is a good thing, according to the brand’s marketing manager Azim Akhtar.

Image by Anomaly Toronto via Ads of the World

“One if the funniest [memes] I’ve seen. Hated when my Reese cup would do that but guess what I still kept it and ate it so 🤷🏽‍♂️😁”
– LeBron/IG Story

— ClutchPoints (@ClutchPointsApp) August 24, 2020

Image by Anomaly Toronto via Ads of the World

[via The Drum, images by Anomaly Toronto via Ads of the World]

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