Tag Archives: Web Marketing

Six Reasons to Invest in Search Marketing or SEO Services…

Business owners are constantly working on business improvement, always looking to make their business better, more profitable, and more relevant.  With that in mind they should be looking to invest in search marketing or SEO (Search Engine Optimisation) services.

The information below should help you to understand the most important reasons to invest in Search Marketing or SEO services.

1. Customer Acquisition

 

Usually the most important factors in running any business is in the acquisition of new clients, customers, or users.

Website customer acquisition…

 

Your website is usually a fundamental piece of the puzzle, and without it, your efforts could be completely wasted.

Whether your website is just there to help your customers find your contact information, or if it is actually used to directly generate leads, appointments or sales, it is likely that you could be doing additional things in order to help you to reach more people and investing in search marketing or SEO services can help.

 

2. Search Marketing, SEO & Social Media Marketing

Social media marketing is, of course, a big area of interest at the moment for many businesses and website operators, and modern search marketing and seo combined more traditional seo services with social media marketing and this should be at the core of your business marketing strategy.

Search Marketing & SEO is forever changing…

Unfortunately, search marketing or SEO is something that is becoming more and more difficult all of the time, and most businesses and web operators do not dedicate enough time to the search marketing, seo or social media marketing and a good SEO Agency will do this for you as well as keeping up to date with all of the changes.

3. Link Building

Google and the other major search engine providers have extremely complex algorithms that help them to determine where various websites, landing pages, and videos should rank in their search results.

This information is proprietary, and so they simply can’t share exactly how each individual site is ranked.

One thing that has been known since the search industry was born, however, is that links are an extremely crucial measurement tool.

Links are valuable…

Having a lot of links pointing to your site is a signal to the search engines that your site has something valuable.  However, getting links to your website from other places on the internet is also quite complex.

 

but the wrong links could be harmful…

Backlinks can also potentially harm your site if those links come from the wrong places.

Quality over quantity…

 

Also, the number of backlinks is not generally viewed to be as important as the quality of a given backlink.  So while link building is important, it’s equally crucial to hire an SEO agency that understands how to do this properly.

4. Content Marketing

You may have heard this phrase before, and it’s likely to be heard many more times as currently within the world of search marketing and SEO content is King.

High Quality Content is Crucial to your success…

 

Having high-quality content on your website is crucial to its success. In most cases, this content consists of informative articles that actually help people in the industry in which you operate.

How, though, does having all of this content actually help your search ranking?

Having high quality articles helps you out in more ways than one.

  • First of all, high quality content makes it much more likely that your content will be viewed, read and shared by others, and this can help you to generate additional backlinks.
  • Secondly, quality content helps you ensure that visitors spend more time on your website, and this is also a very important signal to search engine providers that your site is worthy of a good ranking.

5. New Markets

Often businesses aren’t always covering all of the markets they could be for their products and services and a good search marketing company or SEO agency can help you to find new markets for your products and services via detailed keyword researching and good keyword marketing toward those new markets.

6. Consistent results that can last a long time

There are SEO tactics that can help a website to rank highly fairly immediately, however, many of these tactics will not last, and some will actually cause you to be penalised later on.

Just as is true in most other areas of life, the easy way is generally not the best way.  A search marketing expert or Good SEO agency will help you by using proven strategies that will help you earn traffic for years to come and these results can be far better and more reliable than alternative web marketing strategies such as Adwords.

For all of your digital marketing needs, please consider looking into the services offered by us, MA Consultancy, a specialist Cardiff SEO agency – maconsultancycardiff.com.

For more about what we can do to help you please feel free to contact us on: 07517 024979 or email: maconsultancy1@gmail.com or feel free to complete the online contact form.

MA Consultancy can provide Search Marketing or SEO Services to Businesses across the UK including England, Ireland, Scotland and Wales

Search Marketing or Seo Services in England…

We provide search marketing or seo services to businesses throughout England including those in London, Oxford, Reading, Brighton, Portsmouth, Southampton & Winchester in the South East, Bristol, Gloucester, Cheltenham, Bridgewater, Taunton & Exeter in the South West, Birmingham, Coventry, Nottingham, Leicester, Derby & Stoke in the Midlands, Manchester, Liverpool, Blackpool, Bolton, Wigan & Preston in the North West and Newcastle, Leeds, York, Sheffield, Doncaster and Hull in the North East.

Search Marketing or Seo Services in Ireland…

We provide search marketing or seo services to businesses throughout Ireland including those in Belfast in Northern Ireland and Dublin in Eire or the Republic of Ireland.

Search Marketing or Seo Services in Scotland…

We provide search marketing or seo services to businesses throughout Scotland including those in Edinburgh, Glasgow, Fife, Aberdeen, Dundee & Motherwell.

Search Marketing or Seo Services in Wales…

We provide search marketing or seo services to businesses throughout Wales including those in Newport, Caerleon, Langstone, Cwmbran, Pontypool, Caldicot, Magor, Undy, Chepstow, Monmouth or Abergavenny in the South East, Cardiff, Bridgend, Ogmore vale, Maesteg, Porthcawl, Portalbot, RCT, Vale of Glamorgan, Penarth, Barry, Cowbridge, Merthyr in South Wales, Swansea, Mumbles, Neath, Llanelli, Carmarthen, Tenby, Narbeth, Ammonford, Haverfordwest and Fishguard in South West Wales, Powys & Brecon in Mid Wales and Rhyl, Wrexham and Bangor in North Wales.

The “Six Reasons to Invest in Search Marketing or SEO Services…” post was written “By Mike Armstrong” from UK SEO Agency MA Consultancy, WelshBiz Marketing Brand and UK Web Design Company 333 Websites.

Why You Can’t Ignore Mobile Web in 2015 (And What You Can Do About It)

New post on Online Marketing Hub

Why You Can’t Ignore Mobile Web in 2015 (And What You Can Do About It)
by christopherjanb

It is hard to believe how many people are still ignoring the increase in mobile internet usage. It is certainly not news to anyone that the majority of people are running around using their phones and tablets to access the web. But what do the latest statistics have to say:

Mobile web traffic increased to 38% last year, while desktop web traffic decreased by 16%

This information is thanks to an epic study by GlobalWebIndex of over 360 pages which can be found here.

So the evidence is irrefutable. But does that mean that businesses online are taking notice of this, or even understand what it means? In many cases I think not.

Exploring the problem of lack of mobile websites a little further, it is useful to see what kind of impact this can have:

67% of users claim they are more likely to buy from a mobile ready website

which is a statistic from Google that should scare most business owners with no mobile strategy in place.

So in this post I am going to show you:

Another important reason you must have a mobile ready website in 2015
How to test if your website is mobile ready right now
What your options are to get yourself a mobile ready website
What I think the best choice is for most business owners
Let’s get started…

Google Is Taking It A Step Further – Mobile Friendly Labels
That your customers are expecting a mobile optimized experience when they visiting your website is a big incentive to get it right. However recently, Google have taken the issue a step further by experimenting with mobile friendly labels in search results.

These labels will be assigned to websites that are considered mobile friendly, and Google have a set of criteria which your site must meet:

Minimal use of software that does not typically work on mobile (like Adobe Flash)
Text that can be read without needing to zoom
Responsively designed websites
Sufficient spacing between links on mobile pages (easier to tap on links)
You can get more in-depth information on this from Google themselves and even test your website using their “mobile friendly” tester.

Google are also ranking sites depending on how good the mobile experience is too, according to the Search Engine Land article I mentioned earlier:

We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.

Now it is time to get a little more practical and see how you can get mobile friendly with your website.

Mobile Websites for the Regular Business Owner
The simplest thing you can do as a business owner, entrepreneur or startup is to implement a responsive web design. You have probably heard this term before, but just in case, here is the definition from Wikipedia:

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience

In plain English, Responsive Web Design makes your website change to fit the device and size it is being viewed on. So users do not have to zoom/pinch in order to read or interact with your site.

What happens in practical terms is that some elements move, others are removed or simply resized. Actually anything is up for grabs, so fonts can change and which images are loaded too. It is a flexible system designed to adapt to a the huge range of devices we now have available to us.

Below is a picture to show you what a my website looked like on a PC, Tablet and Smartphone after a Responsive Design change.

Responsive Websites change with the device

How To Check If Your Website Is Responsive
If you believe that your website is already mobile responsive, then you can go grab a coffee. However, I would also test it to make sure.

There are a few simple ways you can do this:

Simply open your website on various devices (ones you own, or borrow a friends, or go to the Apple Store or local phone store)
Test your site online for mobile responsiveness (simply enter your website URL and watch the results)
Although there are so many devices you can never actually know if your website appears perfectly everywhere, it is worth knowing how it looks on the main ones like – iPhone, iPad, Samsung Galaxy, Samsung Note, Laptops and PCs.

Note: To truly test your website you should also test it on a variety of browsers like Chrome, Safari, Firefox and Internet Explorer (as well as different versions), but I know you probably don’t have the time and patience for that!

How Do You Get A Responsive Website?
There is no one size fits all solution to getting a mobile website, but moving to responsive design is one of the best options available. Especially when you are on a tight budget.

Below will give you a few ideas that you can use depending on your particular scenario so that you can see what is possible.

1. You Have A WordPress Based Website
This is the most familiar scenario for me, as I work with WordPress based websites all the time. Quite simply all you have to do in this case is find a suitable WordPress Theme that is Mobile Responsive and then adapt anything that does not fit or work in the new layout.

Note: Mobile Responsive is a term all WordPress Theme designers highlight in their designs and even show you in the demos.

Here are some places you can find some great free themes to start with:

40+ Free Mobile Responsive WordPress Themes (Hongkiat)

40+ Free Responsive WordPress Themes (Design Crazed)

40+ Beautiful Responsive WordPress Themes (ColorLib)

2. You Have Another Content Management System (like Joomla, Drupal etc)
Honestly, I have zero experience with these systems, but a quick search on Google tells me that Joomla and Drupal do have responsive design based templates. In fact, after a quick search, here are a few places to find them:

10+ Responsive Joomla Templates (Hongkiat)

25 Free Responsive Joomla Templates (Design Crazed)

50+ Responsive Drupal Themes (Free Design Web)

3. You Have A Hand-Built Website (Not Based on WordPress)
You will definitely need an experienced designer in this case, but it does not have to be a difficult job. I have personally adapted non-responsive websites in the past and sometimes you can be lucky and things are easy to change. It all depends on the complexity of the website and the layout that was implemented.

If you want to get started understanding what is needed on the technical side, you can do a bit of reading with the following posts (beware, some of it gets technical):

Understanding Responsive Web Design

30 Useful Responsive Design Tutorials

22 Best Responsive CSS Frameworks for Web Design

Other Mobile Options
If you have a bigger budget there are a few other options you can consider when planning your assault on the mobile world.

Mobile Apps
If you budget allows for it, Mobile Apps can be a great way of reaching your audience on mobile devices.

Apps have a lots of advantages over responsive design such as:

designed to work specifically on a device (like an iPhone, iPad etc)
run faster and smoother than a browser
hold the attention of the user
There are however downsides which should also not be ignored:

each device type needs a separate app (Apple/iOS, Adroid, BlackBerry)
development costs are typically higher and versions need to be maintained
you need to convince the user to download the app
If you have a bigger brand or are offering specific functionality that is well suited to an Mobile App, I would certainly consider it. However if you are only copying your website to an app, then it is not worth the investment in my opinion.

Separate Mobile Website
This is not a method I am personally very fond of, but it is an option for some businesses. In fact, before responsive design became popular, it was the main way of dealing with mobile.

This requires a completely separate website, so takes a significant investment as you have to design it completely. However it has the advantage of serving the mobile users a version tailored to their needs. Many websites still use this and you will often see a mobile.website.com or m.website.com, where they have given a specific subdomain of their site over to the mobile version.

If you are considering this as an option, beware of the downsides:

you will need to maintain two copies of everything that appears on both sites
potentially not all mobile devices will display the site optimally (unlike most responsive sites)
there are potential SEO issues as you have duplicate content
Final Thoughts
Understandably entering the mobile world for many website owners is a daunting step that whey would rather not take. However, the growing needs and desires of your customers or clients means that you can no longer afford to ignore this tidal wave of a trend!

If you had to pinch and zoom and scroll around until your fingers hurt just to find what you wanted on a website, would you really buy from there? I think you would hit the back button too. So take a serious look at your website and ask yourself:

is my website really mobile ready?
does it serve my customers needs on the go?
are my most important products and services easy to find, even on a mobile?
Would you enjoy using your own website on a mobile phone? If not, then now is the time to take some action!

Author information
Ashley Faulkes

Ashley is a professional web developer, online marketer and co-founder of Entice Online Marketing. He loves helping people get more customers online and make sense of the online world. When he is not tapped to his computer, you will find him in the Swiss Alps yodeling or making Swiss chocolate disappear.
TwitterGoogle+LinkedIn
The post Why You Can’t Ignore Mobile Web in 2015 (And What You Can Do About It) appeared first on SteamFeed.

For more including images see:
https://omhub.wordpress.com/2015/02/12/why-you-cant-ignore-mobile-web-in-2015-and-what-you-can-do-about-it/

The “Why You Can’t Ignore Mobile Web in 2015 (And What You Can Do About It)” page was posted “By Mike Armstrong”

Technical Website Audit Checklist for 2015

New post on Online Marketing Hub
Technical Website Audit Checklist: 2015 Edition

by christopherjanb
Posted by GeoffKenyon

Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015. Some of the biggest changes were the addition of sections for mobile, international, and site speed.

This checklist should help you put together a thorough site audit and determine what is holding back the organic performance of your site. At the end of your audit, don’t write a document that says what’s wrong with the website. Instead, create a document that says what needs to be done. Then explain why these actions need to be taken and why they are important. What I’ve found to really helpful is to provide a prioritized list along with your document of all the actions that you would like them to implement. This list can be handed off to a dev or content team to be implemented easily. These teams can refer to your more thorough document as needed.

Quick overview
Check BoxCheck indexed pages
Do a site: search.
How many pages are returned? (This can be way off so don’t put too much stock in this).
Is the homepage showing up as the first result?
If the homepage isn’t showing up as the first result, there could be issues, like a penalty or poor site architecture/internal linking, affecting the site. This may be less of a concern as Google’s John Mueller recently said that your homepage doesn’t need to be listed first.
Check BoxReview the number of organic landing pages in Google Analytics

Does this match with the number of results in a site: search?
This is often the best view of how many pages are in a search engine’s index that search engines find valuable.
Check BoxSearch for the brand and branded terms

Is the homepage showing up at the top, or are correct pages showing up?
If the proper pages aren’t showing up as the first result, there could be issues, like a penalty, in play.
Check BoxCheck Google’s cache for key pages
Is the content showing up?
Are navigation links present?
Are there links that aren’t visible on the site?
PRO Tip:
Don’t forget to check the text-only version of the cached page. Here is a
bookmarklet to help you do that.
Check BoxDo a mobile search for your brand and key landing pages

Does your listing have the “mobile friendly” label?
Are your landing pages mobile friendly?
If the answer is no to either of these, it may be costing you organic visits.
On-page optimization
Check BoxTitle tags are optimized
Title tags should be optimized and unique.
Your brand name should be included in your title tag to improve click-through rates.
Title tags are about 55-60 characters (512 pixels) to be fully displayed. You can test here or review title pixel widths in Screaming Frog.
Check BoxImportant pages have click-through rate optimized titles and meta descriptions
This will help improve your organic traffic independent of your rankings.
You can use SERP Turkey for this.
Check Box

Check for pages missing page titles and meta descriptions

Check BoxThe on-page content includes the primary keyword phrase multiple times as well as variations and alternate keyword phrases

Check BoxThere is a significant amount of optimized, unique content on key pages

Check BoxThe primary keyword phrase is contained in the H1 tag

Check Box

Images’ file names and alt text are optimized to include the primary keyword phrase associated with the page.

Check BoxURLs are descriptive and optimized
While it is beneficial to include your keyword phrase in URLs, changing your URLs can negatively impact traffic when you do a 301. As such, I typically recommend optimizing URLs when the current ones are really bad or when you don’t have to change URLs with existing external links.
Check BoxClean URLs
No excessive parameters or session IDs.
URLs exposed to search engines should be static.
Check BoxShort URLs
115 characters or shorter – this character limit isn’t set in stone, but shorter URLs are better for usability.
Additional reading:
Best Practices for URLs
URL Rewriting Tool
mod_rewrite Cheat Sheet
Creating 301 Redirects With .htaccess
Content
Check BoxHomepage content is optimized
Does the homepage have at least one paragraph?
There has to be enough content on the page to give search engines an understanding of what a page is about. Based on my experience, I typically recommend at least 150 words.
Check BoxLanding pages are optimized
Do these pages have at least a few paragraphs of content? Is it enough to give search engines an understanding of what the page is about?
Is it template text or is it completely unique?
Check BoxSite contains real and substantial content
Is there real content on the site or is the “content” simply a list of links?
Check BoxProper keyword targeting
Does the intent behind the keyword match the intent of the landing page?
Are there pages targeting head terms, mid-tail, and long-tail keywords?
Check BoxKeyword cannibalization
Do a site: search in Google for important keyword phrases.
Check for duplicate content/page titles using the Moz Pro Crawl Test.
Check BoxContent to help users convert exists and is easily accessible to users
In addition to search engine driven content, there should be content to help educate users about the product or service.
Check BoxContent formatting
Is the content formatted well and easy to read quickly?
Are H tags used?
Are images used?
Is the text broken down into easy to read paragraphs?
Check BoxGood headlines on blog posts
Good headlines go a long way. Make sure the headlines are well written and draw users in.
Check BoxAmount of content versus ads
Since the implementation of Panda, the amount of ad-space on a page has become important to evaluate.
Make sure there is significant unique content above the fold.
If you have more ads than unique content, you are probably going to have a problem.
Additional reading:
How to Write Magnetic Headlines
SEO Copywriting Tips for Improved Link Building
The Ultimate Blogger Writing Guide
Tips to Earn Links and Tweets to Your Blog Post
Duplicate content
Check BoxThere should be one URL for each piece of content
Do URLs include parameters or tracking code? This will result in multiple URLs for a piece of content.
Does the same content reside on completely different URLs? This is often due to products/content being replicated across different categories.
Pro Tip:
Exclude common parameters, such as those used to designate tracking code, in Google Webmaster Tools. Read more at
Search Engine Land.
Check BoxDo a search to check for duplicate content
Take a content snippet, put it in quotes and search for it.
Does the content show up elsewhere on the domain?
Has it been scraped? If the content has been scraped, you should file a content removal request with Google.
Check BoxSub-domain duplicate content
Does the same content exist on different sub-domains?
Check BoxCheck for a secure version of the site
Does the content exist on a secure version of the site?
Check BoxCheck other sites owned by the company
Is the content replicated on other domains owned by the company?
Check BoxCheck for “print” pages
If there are “printer friendly” versions of pages, they may be causing duplicate content.
Site architecture and internal linking
Check BoxNumber of links on a page
100-200 is a good target, but not a rule.
Check BoxVertical linking structures are in place
Homepage links to category pages.
Category pages link to sub-category and product pages as appropriate.
Product pages link to relevant category pages.
Check BoxHorizontal linking structures are in place
Category pages link to other relevant category pages.
Product pages link to other relevant product pages.
Check BoxLinks are in content
Does not utilize massive blocks of links stuck in the content to do internal linking.
Check BoxFooter links
Does not use a block of footer links instead of proper navigation.
Does not link to landing pages with optimized anchors.
Check BoxGood internal anchor text

Check BoxCheck for broken links
Link Checker and Xenu are good tools for this.
Additional reading:
Importance of Internal Linking
Internal Linking Tactics
Using Anchor Links to Make Google Ignore The First Link
Successful Site Architecture for SEO
The SEO Guide to Site Architecture
Information Architecture and Faceted Navigation
Technical issues
Check BoxProper use of 301s
Are 301s being used for all redirects?
If the root is being directed to a landing page, are they using a 301 instead of a 302?
Use Live HTTP Headers Firefox plugin to check 301s.
Check Box”Bad” redirects are avoided
These include 302s, 307s, meta refresh, and JavaScript redirects as they pass little to no value.
These redirects can easily be identified with a tool like Screaming Frog.
Check BoxRedirects point directly to the final URL and do not leverage redirect chains
Redirect chains significantly diminish the amount of link equity associated with the final URL.
Google has said that they will stop following a redirect chain after several redirects.
Check BoxUse of JavaScript
Is content being served in JavaScript?
Are links being served in JavaScript? Is this to do PR sculpting or is it accidental?
Check BoxUse of iFrames
Is content being pulled in via iFrames?
Check BoxUse of Flash
Is the entire site done in Flash, or is Flash used sparingly in a way that doesn’t hinder crawling?
Check BoxCheck for errors in Google Webmaster Tools
Google WMT will give you a good list of technical problems that they are encountering on your site (such as: 4xx and 5xx errors, inaccessible pages in the XML sitemap, and soft 404s)
Check BoxXML Sitemaps
Are XML sitemaps in place?
Are XML sitemaps covering for poor site architecture?
Are XML sitemaps structured to show indexation problems?
Do the sitemaps follow proper XML protocols?
Check BoxCanonical version of the site established through 301s

Check BoxCanonical version of site is specified in Google Webmaster Tools

Check BoxRel canonical link tag is properly implemented across the site
Make sure it points to the correct page, and every page doesn’t point to the homepage.
Check BoxUses absolute URLs instead of relative URLs
This can cause a lot of problems if you have a root domain with secure sections.
Site speed
Check Box

Review page load time for key pages

Is it significant for users or search engines?
Check BoxMake sure compression is enabled
Gzip Test
Check Box

Enable caching

Check Box

Optimize your images for the web
Google’s guide to optimizing your images
Check Box

Minify your CSS/JS/HTML

Check BoxUse a good, fast host
Consider using a CDN for your images.
Check Box

Optimize your images for the web
Google’s guide to optimizing your images
Additional reading:
Google Page Speed Insights
Best Practices for Page Speed

Mobile
Check BoxReview the mobile experience
Is there a mobile site set up?
If there is, is it a mobile site, responsive design, or dynamic serving?
Check Box

Make sure analytics are set up if separate mobile content exists

Check Box

If dynamic serving is being used, make sure the Vary HTTP header is being used

This helps alert search engines understand that the content is different for mobile users.
Google on dynamic serving.
Check BoxReview how the mobile experience matches up with the intent of mobile visitors
Do your mobile visitors have a different intent than desktop based visitors?
Check BoxEnsure faulty mobile redirects do not exist
If your site redirects mobile visitors away from their intended URL (typically to the homepage), you’re likely going to run into issues impacting your mobile organic performance.
Check BoxEnsure that the relationship between the mobile site and desktop site is established with proper markup
If a mobile site (m.) exists, does the desktop equivalent URL point to the mobile version with rel=”alternate”?
Does the mobile version canonical to the desktop version?
Official documentation.
International
Check BoxReview international versions indicated in the URL
ex: site.com/uk/ or uk.site.com
Check BoxEnable country based targeting in webmaster tools
If the site is targeted to one specific country, is this specified in webmaster tools?
If the site has international sections, are they targeted in webmaster tools?
Check BoxImplement hreflang / rel alternate if relevant
Documentation
Check BoxIf there are multiple versions of a site in the same language (such as /us/ and /uk/, both in English), update the copy been updated so that they are both unique

Check BoxMake sure the currency reflects the country targeted

Check BoxEnsure the URL structure is in the native language
Try to avoid having all URLs in the default language
Analytics
Check BoxAnalytics tracking code is on every page
You can check this using the “custom” filter in a Screaming Frog Crawl or by looking for self referrals.
Are there pages that should be blocked?
Check BoxThere is only one instance of a GA property on a page
Having the same Google Analytics property will create problems with pageview-related metrics such as inflating page views and pages per visit and reducing the bounce rate.
It is OK to have multiple GA properties listed, this won’t cause a problem.
Check BoxAnalytics is properly tracking and capturing internal searches

Check BoxDemographics tracking is set up
Check BoxAdwords and Adsense are properly linked if you are using these platforms
Instructions for linking AdWords
Instructions for linking AdSense
Check BoxInternal IP addresses are excluded
Official documentation
Check BoxUTM Campaign Parameters are used for other marketing efforts
Google URL Builder
Check BoxMeta refresh and JavaScript redirects are avoided
These can artificially lower bounce rates.
Check BoxEvent tracking is set up for key user interactions
Event Tracking Documentation
This audit covers the main technical elements of a site and should help you uncover any issues that are holding a site back. As with any project, the deliverable is critical. I’ve found focusing on the solution and impact (business case) is the best approach for site audit reports. While it is important to outline the problems, too much detail here can take away from the recommendations. If you’re looking for more resources on site audits, I recommend the following:

Helpful tools for doing a site audit:
Annie Cushing’s Site Audit
Web Developer Toolbar
User Agent Add-on
Firebug
Link Checker
SEObook Toolbar
MozBar (Moz’s SEO toolbar)
Xenu
Screaming Frog
Your own scraper
Inflow’s technical mobile best practices

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

For more including images see:
https://omhub.wordpress.com/2015/01/19/technical-site-audit-checklist-2015-edition/

Technical Website Audit Checklist for 2015 page posted “By Mike Armstrong”

Special SME Web Marketing Package for Christmas…

Welcome to the new special offer web marketing package for SME’s for Christmas!

This special SME Web Marketing Package is available from now up until 31/12/14.

6 Months Web Marketing for £200 per month.

IMG_0154.PNG
That’s a total of just £1,200 (or you can buy the package for just £1,000 if paid for upfront in one payment!).

The Special SME Web Marketing package for Christmas would consist of:
6 Months of Local SEO services;
6 Months of Social Media Management;
& 6 Months of Advertising via the MA Consultancy & WelshBiz Websites, Blogs & Network of Social Media Accounts with over 200,000 followers.

To subscribe to the special SME Web Marketing package or to discuss your web marketing requirements further please call: 07517 024979 or email: maconsultancy1@gmail.com .

You might also like these other Christmas Marketing Offers.

The Special SME Web Marketing Package for Christmas page was written “By Mike Armstrong”

Special Corporate Web Marketing Package for Christmas…

Welcome to the new special offer web marketing package for Corporate Companies for Christmas!

This special Corporate Web Marketing Package is available from now up until 31/12/14.

6 Months Web Marketing for £500 per month.

IMG_0154.PNG
That’s a total of just £3,000.

The Special Corporate Web Marketing package for Christmas would consist of:
6 Months of Local, Regional & National SEO services;
6 Months of Social Media Management;
& 6 Months of Advertising via the MA Consultancy & WelshBiz Websites, Blogs & Network of Social Media Accounts with over 200,000 followers.

To subscribe to the special Corporate Web Marketing package or to discuss your web marketing requirements further please call: 07517 024979 or email: maconsultancy1@gmail.com .

You might also like these other Christmas Marketing Offers.

The Special Corporate Web Marketing Package for Christmas page was written “By Mike Armstrong”

SEO News & Advice

New post on Online Marketing Hub

The Danger of Crossing Algorithms: Uncovering The Cloaked Panda Update During Penguin 3.0
by christopherjanb
Posted by glenngabe

Penguin 3.0 was one of the most anticipated algorithm updates in recent years when it rolled out on October 17, 2014. Penguin hadn’t run for over a year at that point,
and there were many webmasters sitting in Penguin limbo waiting for recovery. They had cleaned up their link profiles, disavowed what they could, and were
simply waiting for the next update or refresh. Unfortunately, Google was wrestling with the algo internally and over twelve months passed without an
update.

So when Pierre Far finally
announced Penguin 3.0 a few days later on October 21, a few things
stood out. First, this was not a new algorithm like Gary Illyes had explained it would be at SMX East. It was a refresh and underscored
the potential problems Google was battling with Penguin (cough, negative SEO).

Second, we were not seeing the impact that we expected. The rollout seemed to begin with a heavier international focus and the overall U.S impact has been underwhelming to say the least. There were definitely many fresh hits globally, but there were a number of websites that should have recovered but didn’t
for some reason. And many are still waiting for recovery today.

Third, the rollout would be slow and steady and could take weeks to fully complete. That’s unusual, but makes sense given the microscope Penguin 3.0 was under. And this third point (the extended rollout) is even more important than most people think. Many webmasters are already confused when they get hit
during an acute algorithm update (for example, when an algo update rolls out on one day). But the confusion gets exponentially worse when there is an extended rollout.

The more time that goes by between the initial launch and the impact a website experiences, the more questions pop up. Was it Penguin 3.0 or was it something else? Since I work heavily with algorithm updates, I’ve heard similar questions many times over the past several years. And the extended Penguin 3.0 rollout is a great example of why confusion can set in. That’s my focus today.

Penguin, Pirate, and the anomaly on October 24

With the Penguin 3.0 rollout, we also had Pirate 2 rolling out. And yes, there are some websites that could be impacted by both. That added a layer of complexity to the situation, but nothing like what was about to hit. You see, I picked up a very a strange anomaly on October 24. And I clearly saw serious movement on that day (starting late in the day ET).

So, if there was a third algorithm update, then that’s three potential algo updates rolling out at the same time. More about this soon, but it underscores the confusion that can set in when we see extended rollouts, with a mix of confirmed and unconfirmed updates.

Penguin 3.0 tremors and analysis
Since I do a lot of Penguin work, and have researched many domains impacted by Penguin in the past, I heavily studied the Penguin 3.0 rollout and published a blog post based on analyzing the first ten days of Penguin 3.0 which included some interesting findings for sure.

And based on the extended rollout, I definitely saw Penguin tremors beyond the initial October 17 launch. For example, check out the screenshot below of a website seeing Penguin impact on October 17, 22, and 25.

But as mentioned earlier, something else happened on October 24 that set off sirens in my office. I started to see serious movement on sites impacted by Panda, and not Penguin. And when I say serious movement, I’m referring to major traffic gains or losses all starting on October 24. Again, these were sites heavily dealing with Panda and had clean link profiles. Check out the trending below from October 24 for several sites that saw impact.

A good day for a Panda victim:
A bad day for a Panda victim:
And an incredibly frustrating day for a 9/5 recovery that went south on 10/24:

(All on the link below)!

I saw this enough that I tweeted heavily about it and
included a section about Panda in my Penguin 3.0 blog post. And that’s when something wonderful happened, and it highlights the true beauty and power of the internet.

As more people saw my tweets and read my post, I started receiving messages from other webmasters explaining that they saw the same exact thing, and on their websites dealing with Panda and not Penguin. And not only did they tell me about, they showed me the impact.

I received emails containing screenshots and tweets with photos from Google Analytics and Google Webmaster Tools. It was amazing to see, and it confirmed
that we had just experienced a Panda update in the middle of a multi-week Penguin rollout. Yes, read that line again. Panda during Penguin, right when the internet world was clearly focused on Penguin 3.0.

That was a sneaky move Google… very sneaky. 🙂

So, based on what I explained earlier about webmaster confusion and algorithms, can you tell what happened next? Yes, massive confusion ensued. We had the
trifecta of algorithm updates with Penguin, Pirate, and now Panda.

Webmaster confusion and a reminder of the algo sandwich from 2012
So, we had a major algorithm update during two other major algorithm updates (Penguin and Pirate) and webmaster confusion was hitting extremely high levels. And I don’t blame anyone for being confused. I’m neck deep in this stuff and it confused me at first.

Was the October 24 update a Penguin tremor or was this something else? Could it be Pirate? And if it was indeed Panda, it would have been great if Google told us it was Panda! Or did they want to throw off SEOs analyzing Penguin and Pirate? Does anyone have a padded room I can crawl into?

Once I realized this was Panda, and started to communicate the update via Twitter and my blog, I had a number of people ask me a very important question:

“Glenn, would Google really roll out two or three algorithm updates so close together, or at the same time?”

Why yes, they would. Anyone remember the algorithm sandwich from April of 2012? That’s when Google rolled out Panda on April 19, then Penguin 1.0 on April 24,
followed by Panda on April 27. Yes, we had three algorithm updates all within ten days. And let’s not forget that the Penguin update on April 24, 2012 was the first of its kind! So yes, Google can, and will, roll out multiple major algos around the same time.

Where are we headed? It’s fascinating, but not pretty

Panda is near real-time now
When Panda 4.1 rolled out on September 23, 2014, I immediately disliked the title and version number of the update. Danny Sullivan named it 4.1, so it stuck. But for
me, that was not 4.1… not even close. It was more like 4.75. You see, there have been a number of Panda tremors and updates since P4.0 on May 20,
2014.

I saw what I was calling “tremors”
nearly weekly based on having access to a large amount of Panda data (across sites, categories, and countries).
And based on what I was seeing, I reached out to John Mueller at Google to clarify the tremors. John’s response was great and confirmed what I was seeing.
He explained that there was not a set frequency for algorithms like Panda. Google can roll out an algorithm, analyze the SERPs, refine the algo to get the desired results, and keep pushing it out. And that’s exactly what I was seeing (again, almost weekly since Panda 4.0).

When Panda and Penguin meet in real time…
…they will have a cup of coffee and laugh at us. 🙂 So, since Panda is near-real time, the crossing of major algorithm updates is going to happen.
And we just experienced an important one on October 24 with Penguin, Pirate, and Panda. But it could (and probably will) get more chaotic than what we have now.
We are quickly approaching a time where major algorithm updates crafted in a lab will be unleashed on the web in near-real time or in actual real time.

And if organic search traffic from Google is important to you, then pay attention. We’re about to take a quick trip into the future of Google and SEO. And after hearing what I have to say, you might just want the past back…

Google’s brilliant object-oriented approach to fighting webspam
I have presented at the past two SES conferences about Panda, Penguin, and other miscellaneous disturbances in the force. More about those “other
disturbances” soon. In my presentation, one of my slides looks like this:

(See link below)!

Over the past several years, Google has been using a brilliant, object-oriented approach to fighting webspam and low quality content. Webspam engineers can craft external algorithms in a lab and then inject them into the real-time algorithm whenever they want. It’s brilliant because it isolates specific problems, while also being extremely scalable. And by the way, it should scare the heck out of anyone breaking the rules.

For example, we have Panda, Penguin, Pirate, and Above the Fold. Each was crafted to target a specific problem and can be unleashed on the web whenever Google wants. Sure, there are undoubtedly connections between them (either directly or indirectly), but each specific algo is its own black box. Again, it’s object-oriented.

Now, Panda is a great example of an algorithm that has matured to where Google highly trusts it. That’s why Google announced in June of 2013 that Panda would roll out monthly, over ten days. And that’s also why it matured even more with Panda 4.0 (and why I’ve seen tremors almost weekly.)

And then we had Gary Illyes explain that Penguin was moving along the same path. At SMX East, Gary explained that the new Penguin algorithm (which clearly didn’t roll out on October 17) would be structured in a way where subsequent updates could be rolled out more easily.
You know, like Panda.

And by the way, what if this happens to Pirate, Above the Fold, and other algorithms that Google is crafting in its Frankenstein lab? Well my friends, then we’ll have absolute chaos and society as we know it will crumble. OK, that’s a bit dramatic, but you get my point.

We already have massive confusion now… and a glimpse into the future reveals a continual flow of major algorithms running in real-time, each that could pummel a site to the ground. And of course, with little or no sign of which algo actually caused the destruction. I don’t know about you, but I just broke out in hives. 🙂

Actual example of what (near) real-time updates can do After Panda 4.0, I saw some very strange Panda movement for sites impacted by recent updates. And it underscores the power of near-real time algo updates.
As a quick example, temporary Panda recoveries can happen if you don’t get out of the gray area enough. And now that we are seeing Panda tremors almost weekly, you can experience potential turbulence several times per
month.

Here is a screenshot from a site that recovered from Panda, didn’t get out of the gray area and reentered the strike zone, just five days later.

(See link to article below)!

Holy cow, that was fast. I hope they didn’t plan any expensive trips in the near future. This is exactly what can happen when major algorithms roam the web in real time. One week you’re looking good and the next week you’re in the dumps. Now, at least I knew this was Panda. The webmaster could tackle more content problems and get out of the gray area… But the ups and downs of a Panda roller coaster ride can drive a webmaster insane. It’s one of the reasons I recommend making
significant changes when you’ve been hit by Panda. Get as far out of the gray area as possible.

An “automatic action viewer” in Google Webmaster Tools could help (and it’s actually being discussed internally by Google)
Based on webmaster confusion, many have asked Google to create an “automatic action viewer” in Google Webmaster Tools. It would be similar to the “manual
actions viewer,” but focused on algorithms that are demoting websites in the search results (versus penalties). Yes, there is a difference by the way.

The new viewer would help webmasters better understand the types of problems that are being impacted by algorithms like Panda, Penguin, Pirate, Above the
Fold, and others. Needless to say, this would be incredibly helpful to webmasters, business owners, and SEOs.

So, will we see that viewer any time soon? Google’s John Mueller
addressed this question during the November 3 webmaster hangout (at 34:54).

http://ift.tt/1zj066n

John explained they are trying to figure something out, but it’s not easy. There are so many algorithms running that they don’t want to provide feedback
that is vague or misleading. But, John did say they are discussing the automatic action viewer internally. So you never know…

A quick note about Matt Cutts
As many of you know, Matt Cutts took an extended leave this past summer (through the end of October). Well, he announced on Halloween that he is extending his leave into 2015. I won’t go crazy here talking about his decision overall, but I will
focus on how this impacts webmasters as it relates to algorithm updates and webspam.

Matt does a lot more than just announce major algo updates… He actually gets involved when collateral damage rears its ugly head. And there’s not a
faster way to rectify a flawed algo update than to have Mr. Cutts involved. So before you dismiss Matt’s extended leave as uneventful, take a look at the
trending below:

Notice the temporary drop off a cliff, then 14 days of hell, only to see that traffic return? That’s because Matt got involved. That’s the
movie blog fiasco from early 2014 that I heavily analyzed. If
Matt was not notified of the drop via Twitter, and didn’t take action, I’m not sure the movie blogs that got hit would be around today. I told Peter from
SlashFilm that his fellow movie blog owners should all pay him a bonus this year. He’s the one that pinged Matt via Twitter and got the ball rolling.

It’s just one example of how having someone with power out front can nip potential problems in the bud. Sure, the sites experienced two weeks of utter
horror, but traffic returned once Google rectified the problem. Now that Matt isn’t actively helping or engaged, who will step up and be that guy? Will it
be John Mueller, Pierre Far, or someone else? John and Pierre are greatly helpful, but will they go to bat for a niche that just got destroyed? Will they
push changes through so sites can turn around? And even at its most basic level, will they even be aware the problem exists?

These are all great questions, and I don’t want to bog down this post (it’s already incredibly long). But don’t laugh off Matt Cutts taking an extended leave. If he’s gone for good, you might only realize how important he was to the SEO community
after he’s gone. And hopefully it’s not because your site just tanked as collateral damage during an algorithm update. Matt might be running a marathon or trying on new Halloween costumes. Then where will you be?

Recommendations moving forward:
So where does this leave us? How can you prepare for the approaching storm of crossing algorithms? Below, I have provided several key bullets that I think every webmaster should consider. I recommend taking a hard look at your site now, before major algos are running in near-real time.

Truly understand the weaknesses with your website. Google will continue crafting external algos that can be injected into the real-time algorithm.
And they will go real-time at some point. Be ready by cleaning up your site now.
Document all changes and fluctuations the best you can. Use annotations in Google Analytics and keep a spreadsheet updated with detailed
information.
Along the same lines, download your Google Webmaster Tools data monthly (at least). After helping many companies with algorithm hits, that
information is incredibly valuable, and can help lead you down the right recovery path.
Use a mix of audits and focus groups to truly understand the quality of your site. I mentioned in my post about aggressive advertising and Panda that human focus groups are worth their weight in gold (for surfacing Panda-related problems). Most business owners are too close to their own content and websites to accurately measure quality. Bias can be a nasty problem and can quickly lead to bamboo-overflow on a website.
Beyond on-site analysis, make sure you tackle your link profile as well. I recommend heavily analyzing your inbound links and weeding out unnatural links. And use the disavow tool for links you can’t remove. The combination of enhancing the quality of your content, boosting engagement, knocking down usability obstacles, and cleaning up your link profile can help you achieve long-term SEO success. Don’t tackle one quarter of your SEO problems. Address
all of them.
Remove barriers that inhibit change and action. You need to move fast. You need to be decisive. And you need to remove red tape that can bog down
the cycle of getting changes implemented. Don’t water down your efforts because there are too many chefs in the kitchen. Understand the changes that need to be implemented, and take action. That’s how you win SEO-wise.

Summary: Are you ready for the approaching storm?
SEO is continually moving and evolving, and it’s important that webmasters adapt quickly. Over the past few years, Google’s brilliant object-oriented approach to fighting webspam and low quality content has yielded algorithms like Panda, Penguin, Pirate, and Above the Fold. And more are on their way. My advice is to get your situation in order now, before crossing algorithms blend a recipe of confusion that make it exponentially harder to identify, and
then fix, problems riddling your website.

Now excuse me while I try to build a flux capacitor. 🙂

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For more on this Article including the images and graphs see:
http://omhub.wordpress.com/2014/11/12/the-danger-of-crossing-algorithms-uncovering-the-cloaked-panda-update-during-penguin-3-0/

The SEO News & Advice page was posted “By Mike Armstrong” to the SEO Blog category.

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The “Web Marketing Training Courses in Cardiff, Newport, South Wales, Wales or the rest of the UK” page was written “By Mike Armstrong”

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The “Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK” page was written “By Mike Armstrong”

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