Tag: Web Design

Volvo Takes Flat, Minimalist New Logo Out On A Spin

Old logo (left) VS new logo (right). Images via ID 30079654 © Pricopsorin | Dreamstime.com and Volvo

As automakers depart from a fuel-drenched history, they’ve also lightened up their logos along with pacts to go electric. Volvo appears to be the latest to give its branding a make-under, and even with all the minimalist redesigns that have appeared in recent years, this one is truly barebones.

Image via Volvo

The rebrand strips off the metallic polish as well as the middle bar from the famous ‘iron mark’ emblem, leaving the matte Volvo wordmark to float in the center. For old time’s sake, the Swedish car company has kept the circle and diagonal arrow, although the area where the arrow sits has been snipped off to add dimension to the flat design.

Meanwhile, the refreshed typeface appears slimmer and more elegant.

Old logo (left) VS new logo (right). Images via Wikimedia Commons (public domain) and Volvo

A standalone wordmark envisions the Volvo script with more space between the letterforms. Volvo has another version of it specifically for products and small screens for when “clear visibility of the Volvo spread word mark can’t be ensured,” a spokesperson told Australian automotive news site Drive.

Old script (above) VS new logo (below). Images via Wikimedia Commons (public domain) and Volvo

The first cars to sport the new branding will be rolled out in 2023. Volvo says it will be a “gradual” transition; the company commenced the switch on its main website, social media channels, and mobile app, and intends to move “in other areas step by step” before phasing out the old version.

[via Drive, images via various source] http://www.designtaxi.com/news/415904/Volvo-Takes-Flat-Minimalist-New-Logo-Out-On-A-Spin/

‘Great British Bake Off’ Whisks Up Giant Cakes Out Of Real-World Objects

[Click here to view the video in this article]

Image via Channel 4

Everything is cake,” as the meme says. Pedestrians across the UK are getting a sweet taste of it with full-blown sweet treats baked into the real world.

As part of a delicious stunt teasing the return of The Great British Bake Off, the dessert of the day is a multi-tiered, 78-foot ‘cake’ decorated over a building on Argyle Street in Glasgow.

Image via Channel 4

Image via Channel 4

Cake needs to be eaten with cutlery, so giant hands can dig in with the 23-foot spoon on the side, which is complete with whipped cream, sprinkles, and a cherry on top.

Image via Channel 4

The activation was produced by Channel 4’s in-house creative agency, 4Creative, and includes outdoor digital screens in Leeds, London, Glasgow, and Manchester reflecting the weather with raining sprinkles and the ilk.

Image via Channel 4

Delectable out-of-home prints and television teasers feature coastal cliffs as Victoria sponge cakes, a tower block as a mille-feuille pastry, and more.

As well as promoting the television baking battle, Channel 4 hopes the food-themed makeovers would help sweeten people’s mundane days, especially after over a year of lockdowns. “People love indulging in the ‘Bake-Off’ escapism every year,” explains Channel 4 marketing director Amber Kirby. “This campaign imagines how cake can make life just that little bit sweeter; transforming the mundane, the everyday, and the sometimes serious, into something that just makes you smile.”

Image via Channel 4


Image via Channel 4

[via Campaign and Ad Age, videos and images via Channel 4] http://www.designtaxi.com/news/415903/Great-British-Bake-Off-Whisks-Up-Giant-Cakes-Out-Of-Real-World-Objects/

Twitter Teases ‘Heads Up’ Feature To Alert You When The Trolling Gets Too Much

Image via Primakov / Shutterstock.com

Twitter developers have been pretty busy lately, with the introduction of a whole slew of new features, some of which include Super Follows and Tip Jar.

Now, it’s trialing yet another feature, which will warn users to back away from heated online debates that could take a toll on their mental health. Aptly named ‘Heads Up’, a popup screen will appear when a user begins replying to a thread that the algorithm considers “intense.”

The message also tells users that facts matter, differing perspectives have value, and that everyone should “remember the human” on the end of the other screen. If you’re still keen on joining the discussion, simply indicate “Count Me In” to continue.

It’s still unclear how exactly Twitter will know which conversations are too “intense.” When asked about Heads Up, Christine Su, the company’s lead of conversational safety, said that it would be looking at a conversation’s “vibes.”

Additionally, the social media platform will also be rolling out ‘Word Filters’, allowing users to mute selected words, phrases, or topics from appearing on their timelines.

Plus, there’ll be a feature that allows you to quietly remove yourself from conversations you’d rather not be in, without the other party knowing you’ve left.

All these features are still in beta, and just as many others in the past, may not make it to the actual app in the end. Still, those who’ve been part of an unpleasant Twitter debate may appreciate the reminder to stay away from others or remove themselves when things get rough.

[via Input, cover image via Primakov / Shutterstock.com] http://www.designtaxi.com/news/415902/Twitter-Teases-Heads-Up-Feature-To-Alert-You-When-The-Trolling-Gets-Too-Much/

NSFW: OnlyFans Creators Start ‘Collaboration’ Cabin In Response To Content Ban

[Click here to view the video in this article]

Video screenshot via @demonspiit

A “vacation” has recently gone viral on TikTok, though this time, not for its luxury or cost. Instead, a rented cabin getaway, named ‘Origami Camp’ (a supposed play on the word “orgy”) garnered attention for being a “collaboration” space for TikTok and OnlyFans creators.

Origami Camp was the brainchild of @hawkhatesyou and @the_gothbaby, who in the wake of OnlyFans’ shocking announcement had wanted to create a safe space for creators to gather.

As the company backtracked its ban on adult content several days later, the two then decided to turn the event into a place creators could connect and collaborate at instead.

“The purpose of the Origami Camp was to get some creators who know each other together to collar and make TikToks, plus any other content [we] were comfortable making since all of us are sex workers,” Natasha Noel (@babygirlnoell), one of the creators at the event, told Mashable.

The creators uploaded a whole slew of content from their meetup, with those on OnlyFans being obviously NSFW. On TikTok, however, followers got to see behind-the-scenes footage of what these creators were working on, and of course, the unmissable TikTok dances.

According to Mashable, videos under the Origami Camp hashtag have garnered over 20 million views since. None of the participants had expected it to blow up, but this seems to be indicative of the influence famous content creators have online.

“The group was honestly completely blown away and excited that we made such an impact on the internet over the weekend,” said Noel.

Another camper, Luna (@lunababyy69) expressed similar sentiments. She said: “Our community deals with so much backlash from [both] regular people and platforms that will completely censor us. It was nice to finally get some recognition for the years of work we’ve put into our content.”

Many comments on social media reflected the demand for similar events, despite the stigma and attention the recent event was getting. It’s unclear if Origami Camp will become a regular event or a one-off party.

No matter if the content they create suits your tastes, it’s certainly eye-opening to see the lengths creators will go to, and the amount of time they will spend for a chance to go viral.

[via Mashable, cover image via @demonspiit] http://www.designtaxi.com/news/415898/NSFW-OnlyFans-Creators-Start-Collaboration-Cabin-In-Response-To-Content-Ban/

Marie Antoinette’s Diamond Bracelets To Go Up For Auction In Pristine Condition

Portrait of Marie Antoinette, painted by Élisabeth Vigée (1783). Image via Oh Paris / Flickr (CC BY 2.0)

In 1791, Marie Antoinette packed an extravagant diamond bracelet set along with other precious belongings and sent them away, expecting to reunite with them. Little did she know she’d never see her priced items again, or that she’d be the last queen to rule over France.

Remembered for her taste for the finer things and being quite the spendthrift, Marie Antoinette was a known enemy of fighters in the French Revolution, and her apathy for social classes below royalty only exacerbated this hatred.

In 1776, two years into her reign, Marie Antoinette purchased a pair of three-strand diamond bracelets for 250,000 livres, “a huge sum at the time,” details Christie’s. She paid for them using her own gemstones, along with funds from her husband, Louis XVI.

Image via Christie’s

Now, this storied jewelry set is poised to go up for sale on November 9 for US$2 to US$4 million, though it could demand even higher. Apart from carrying 112 diamonds, the bracelets present an opportunity “to wear jewelry that was once worn by the famous queen,” Christie’s jewelry specialist Marie-Cécile Cisamolo told Agence-France-Presse.

The bracelets each feature three larger gems in the center, serving as barrettes. Meanwhile, four diamonds on each side create a clasp. This has been the design that reached Marie Antoinette’s hands centuries back, and nothing has changed, so it’s probably worth even more.

The pair also appears to be kept in the same condition as when it was purchased in 1776.

Under threat by the French Revolution, Marie Antoinette shipped the jewels in a wooden chest to be held safely by Count Mercy-Argenteau, former Austrian ambassador to France who had left his post to take office in Brussels, in 1791. She imagined she’d see them again, but this dream was cut short as she and her husband were guillotined in 1793.

After Marie Antoinette’s death, Austrian emperor Francis II had an inventory of her belongings made. The bracelet set was item number six.

The jewelry can be seen worn by the French royals’ surviving daughter, Marie-Thérèse Charlotte de France, in an 1816 portrait, tracing the bracelets “all the way back to Marie Antoinette,” Cisamolo detailed to AFP.

Marie-Thérèse Charlotte de France, the daughter of Louis XVI and Marie Antoinette, pictured wearing her mother’s bracelets. Image via Wikimedia Commons (public domain)

[via Smithsonian Magazine, images via various sources] http://www.designtaxi.com/news/415901/Marie-Antoinette-s-Diamond-Bracelets-To-Go-Up-For-Auction-In-Pristine-Condition/

Humans Lost Our Tails Somewhere In The Timeline, And This Mutation Could Be Why

Image via ID 38077017 © Lukas Blazek | Dreamstime.com

It’s not something that crosses our minds every day; but yes, the primate ancestors we were derived from, according to the theory of evolution, had—and still continue to have—tails.

So that should mean we would’ve had tails at one point, right?

Even Darwin called it. Once, he wrote, “I believe the Os coccyx gives attachment to certain muscles, but I cannot doubt that it is a rudimentary tail.” Imagine that: a human with a tail. Multiple, even.

But clearly, we don’t have them now. And the apes that appeared in the fossil record, which date back 20 million years, didn’t either. The true, concrete reason for this evolutionary change has never been recognized.

Until now, at least. A team of scientists based in New York believes they have narrowed it down to a specific genetic mutation, one that caused mice to stop growing tails when they were investigated in the study published last week.

“This question—where’s my tail?—has been in my head since I was a kid,” Bo Xia, a graduate student in stem cell biology at the NYU Grossman School of Medicine and an author of the paper, tells The New York Times.

Still determined to find an answer, he set out on the grand quest to find out. To start, he looked at how other animals’ tails were formed.

In the early stages of an embryo’s development, a set of master genes directs parts of the spine to begin growing the identifiable protrusions that come in the form of a neck, for example.

At the other end of the spine, a tail bud is developed. This contains a chain of vertebrae, muscles, and nerves. Further growth ensures the tail sprouts. So, it should mean that not having this bud would hinder the growth of a tail.

An alteration in the master genes must’ve changed this, Xia thought, and he studied the DNA of six species of apes without tails to nine species of monkeys with tails. His findings revealed a mutation shared by humans and tail-less apes in the form of a gene called TBXT.

To test this, Xia and his colleagues genetically engineered mice with the TBXT mutation found in humans. This comes in the form of 300 genetic letters in the middle of the gene.

When the mice embryos developed, many of them didn’t develop a tail. Others only managed to grow a short one. It seems to confirm Xia’s theory almost perfectly.

What must’ve happened, the findings suggest, is that the mutation must’ve accidentally occurred to some ape who grew a coccyx (tailbone) rather than a tail.

But what fascinated the team was the fact that not only did a seemingly disadvantageous mutation allow the ape to survive, but it also thrived to the point where it was able to pass it on to future generations. In turn, the offspring were able to thrive so well without a tail that it became the norm for apes; and consequently, humans.

It surprised scientists so much because, as it turns out, a tail isn’t “just” a tail. It’s a pretty great built-in tool, in fact. Apart from helping to balance weight when the primates began to walk upright instead of on all fours, it also let monkeys hang from trees.

Apes were, and are, larger than monkeys. It should’ve been more crucial for them to have a tail because their size made them more likely to fall. And those falls, in turn, were more likely to be fatal or injure them greatly. A tail for balance—isn’t that supposed to be what they needed more than their relatives?

One question appears solved, and that’s the question of how and why us humans don’t have a tail. That can be attributed to the TBXT gene.

But the other question is why our ape ancestors lost them when they would’ve been much better off having one. Unfortunately, Xia and his team’s findings don’t provide any hints.

And for us, we would’ve maybe had the opportunity to still hang from trees after a long day at work.

[via The New York Times, image via ID 38077017 © Lukas Blazek | Dreamstime.com] http://www.designtaxi.com/news/415900/Humans-Lost-Our-Tails-Somewhere-In-The-Timeline-And-This-Mutation-Could-Be-Why/

NASA Unveils Sneak Images Of Its Most Powerful Rocket Ever Built

[Click here to view the video in this article]

Image via NASA’s Exploration Ground Systems

NASA recently released never-before-seen pictures of its Space Launch System (SLS) Rocket, the most powerful spacecraft the agency has ever built.

The rocket is currently being assembled at the Kennedy Space Center in Florida, and will be used to launch the Artemis 1 mission—which will send an Orion spacecraft to the moon’s orbit. The date for takeoff isn’t set just yet, but it could happen any time in 2021 or 2022.

Upon looking at the pictures, you’ll realize the SLS rocket is huge. Its center is 212 feet high, and weighs 188,000 pounds. Just before the actual mission, the Orion spacecraft will be added to the top of the rocket, making the behemoth even larger.

The new sneak peeks were captured as NASA ran an Umbilical Release and Retract Test (URRT), which helps test if all of the SLS’ connections are working in sync. The rocket has myriad umbilicals connected to it at any given time, supplying it with fuel, power, and even coolant.

According to CNET, while Artemis 1 will be an uncrewed mission, it will help prepare NASA for its highly-anticipated Lunar Lander Mission, in which American astronauts will return to the Moon.

Take a look at the amazing pictures and footage below.

NEW FOOTAGE 🚨 Watch as the different platforms around the SLS rocket retract as part of the Umbilical Release and Retract Test (URRT) at @NASAKennedy. @NASAGroundSys conducted the test to prepare for future #Artemis I stacking and launch activities >> https://t.co/HNSKsaXf8c pic.twitter.com/IV8MrSwrYn

— NASA_SLS (@NASA_SLS) September 22, 2021

These new photos of the @NASA_SLS show an unobstructed view of the rocket with the retraction of 10 work platforms for the Umbilical Release and Retract Test (URRT) inside of High Bay 3 in the Vehicle Assembly Building at @NASAKennedy. pic.twitter.com/D8HKe7R79u

— NASA's Exploration Ground Systems (@NASAGroundSys) September 20, 2021

More images of @NASA_SLS taken around the Umbilical Release and Retract Test (URRT) inside High Bay 3 in the Vehicle Assembly Building. Teams will continue tests inside the building before transporting @NASA_Orion and stacking it atop the SLS, completing assembly for Artemis I. pic.twitter.com/6oNKELnL1m

— NASA's Exploration Ground Systems (@NASAGroundSys) September 23, 2021

[via CNET, cover image via NASA’s Exploration Ground Systems] http://www.designtaxi.com/news/415897/NASA-Unveils-Sneak-Images-Of-Its-Most-Powerful-Rocket-Ever-Built/

Android Officially Rolls Out Ability To Control Your Phone Using Your Face

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Video screenshot via Android

This week, Google publicly rolled out new accessibility features for Android, which will now allow users to control their smartphones by using facial gestures.

One of the updates, ‘Camera Switches’, is a feature that detects users’ facial movements through the device’s camera. Users can then set six gestures—look right, look left, look up, smile, raise eyebrows, or open their mouths—to correspond to tasks on the smartphone.

For example, users can set “look right” to open notifications, or “look up” to return to the home screen.

According to CNET, Camera Switches is the new version of Switch Access, a feature Google released in 2015 that allowed users with limited dexterity to access their devices using adaptive switches. With the update, users can now operate their devices without using their hands or voices.

As an addition to Camera Switches, Android has released a new app: ‘Project Activate’. With this app, users making use of the facial gestures can customize actions to be linked to a certain function. Making a phone call to a particular person could be as easy as raising an eyebrow.

It’ll also allow users to answer yes or no to questions, take a moment to type their response into a speech-generating app, or to send a text to their caregiver.

Video screenshot via Android

Currently, Project Activate is available on the Google Play Store in the US, UK, Canada, and Australia.

To access Camera Switches, users can head to their smartphone settings, tap on ‘Accessibility’, then ‘Switch Access’ under the ‘Interaction Controls’ section. Simply grant permission to the feature and it’ll start working.

It’s heartening to see that, as technology progresses, not only are tech companies upgrading smartphone cameras or processing chips, but they’re also creating better accessibility tools for those who need them most.

[via CNET, cover image via Android] http://www.designtaxi.com/news/415896/Android-Officially-Rolls-Out-Ability-To-Control-Your-Phone-Using-Your-Face/

McDonald’s Trades Its Golden Arches For OutrageOus LOgO Designed PrO BOnO

Spoof logo designed by Emily Zugay, screenshot via McDonald’s Facebook profile

Internet users went into a McFlurry as McDonald’s replaced the profile pictures across its official social media channels with a radically different logo. A huge departure from the memorable monogram, the revamp features an oversized ‘O’ you’d be able to spot a mile from any restaurant.

To complete this supposed rebrand, the fast-food chain even altered some of its display names to read “mcdOalds.”

Depending on whether you’re in on the joke about this change, you might be lovin’ it. McDonald’s is, in actual fact, one of the latest brands to adopt a satirical redesign from artist Emily Zugay, who has been dishing out design critiques on TikTok and giving logos objectively jarring “improvements.”

Brands love them so much, they’ve requested to have their logos roasted and overhauled by Zugay, who says she has a degree in design. Companies that have trusted the designer and gone ahead with a (temporary) logo transition include The Washington Post, Tinder, NASCAR, and Tampax. The Detroit Lions went further and even printed team shirts displaying her revamp of its logo.

Spoof logo designed by Emily Zugay, screenshot via McDonald’s Instagram profile

After being commissioned by McDonald’s, the designer returned with what could be its greatest makeover since its founding.


hi welcome to mcdOalds #mcd #mcdonalds #mcdoalds @Emily’sTikTok.edu

♬ original sound – mcdOalds

“I don’t think you meant for your logo to look suggestive, but right now this looks like two knees to me,” Zugay responded. “I don’t want to think about knees when I’m eating my McChicken.”

Zugay seemed to be making a reference to a long-standing Freudian theory that the Golden Arches appear the way they do to subliminally remind diners of a mother’s nourishing breasts.

McDonald’s has few qualms about experimenting with its logo, having turned its branding into directional signs and M-shaped haircuts in the past. However, it’s rare for the company to deviate from the Golden Arches.

The “new” wordmark is set in a casual, ‘Jokerman’-like typeface, with the ‘O’ in the middle dramatically magnified. Zugay explained that McDonald’s could lean into this makeover to venture into the untapped category of onion rings. She had no issues with the red and yellow color scheme, though, and decided to keep it.

hi welcome to mcdOalds

— mcdOalds (@McDonalds) September 23, 2021

“hi welcome to mcdOalds,” the brand tweeted, introducing its new logo. It’s now splashed across platforms, amusing—and confusing—many.

i wOnt tell if u wOnt

— mcdOalds (@McDonalds) September 23, 2021

It’s official! McDonalds has rebranded! from


Spoof logo designed by Emily Zugay, screenshot via McDonald’s Twitter profile

[via r/graphic_design, images via various sources] http://www.designtaxi.com/news/415899/McDonald-s-Trades-Its-Golden-Arches-For-OutrageOus-LOgO-Designed-PrO-BOnO/

Gadgets Can Get An ‘Infinite’ Lifespan Without Any Batteries In New Power System

Image via Northwestern University

Rapid developments in the industry bring cutting-edge capabilities to devices today, but a zero-percent battery remains the simple factor in rendering once-powerful technologies to a dead cluster of material.

Computer engineers from the Northwestern University and the Delft University of Technology (TU Delft) came up with a battery-free Game Boy last year to test out the potential future of battery-free electronic devices.

A combination of solar energy and kinetic energy from the user’s gameplay allowed for the device to run pretty much unlimited for the indefinite future.

Now, further developments mean that the same team has devised a new platform utilizing the same technology. This is said to allow makers, hobbyists and novice programmers to build their own devices that run on the same source of power.

Combine this with MIT’s recent toolkit to allow creators to design and make their own wearables, and who knows what’ll happen.

“Makers all over the internet are asking how to extend their devices’ battery life,” says Josiah Hester, who co-leads the team. “They are asking the wrong question. We want them to forget about the battery and instead think about more sustainable ways to generate energy.”

The system is called BFree, and uses the energy-harvesting hardware BFree Shield alongside a version of Python said to be power-failure-resistant. Only a basic understanding of the programming language is required in order to transform a simple device into one that won’t need to rely on batteries anymore.

“With this technology, novice programmers can now turn their DIY battery-powered motion sensor, for example, into a solar-powered sensor with an infinite lifetime,” explains Northwestern University in the press release.

But what happens to solar energy when the sun isn’t around on a rainy November evening? The team has already thought this through: running the devices intermittently.

This will mean that a gadget will still run “perpetually” due to the way it pauses its calculations when power is interrupted. But when the power returns, the device will automatically resume from where it stopped. This can all be done without some long list of calculations and commands.

Besides saving energy and ensuring that the device won’t get caught out too much, the technology is more intuitive for the user. Conventional programs lose all their memory of what happened immediately before power failure, and this won’t.

Apart from having pretty cool bragging rights for a device that will literally never die so long as you’re using it, the technology will also be much better for the earth since there won’t be any batteries to discard.

The reason the system was designed in the first place was to tackle the problem of growing e-waste, which amounts to around 50 million tons worldwide in a single year.

“Many people predict that we’re going to have a trillion devices in this Internet of Things [IoT],” Hester explains. “That means a trillion dead batteries or 100 million people replacing a dead battery every few minutes. That presents a terrible ecological cost to the environment.”

With the release of this energy-harvesting method to the public, the team hopes to democratize the process for the creators of DIY electronic devices.

“What we’re doing… is truly giving power to the people. We want everyone to be able to effortlessly program devices in a more sustainable way.”

[via Interesting Engineering, image via Northwestern University] http://www.designtaxi.com/news/415895/Gadgets-Can-Get-An-Infinite-Lifespan-Without-Any-Batteries-In-New-Power-System/

AI Can’t File For Patents Yet As ‘A Machine Cannot’ Have Rights, Courts Rule

Image via ID 158693898 © Bang Oland | Dreamstime.com

Back in 2018, inventor Dr Stephen Thaler filed for two patent applications in the UK, but didn’t list himself as the creator. Instead, he said his artificial intelligence (AI) DABUS should be awarded with the patent.

Dr Thaler’s appeal for his AI to be credited hasn’t been successful, with the UK Court ruling that AI can’t be legally listed as an inventor on a patent.

According to a report by the BBC, Lady Justice Elisabeth Laing of the Appeal Court presided over the case, determining that “only a person can have rights. A machine cannot.”

The inventor has since taken his legal claims to other countries. In Australia, he was successful at convincing a judge that creations by AIs should qualify for a patent. He was less fortunate in the US, with the District Judge ruling that “only natural persons may be named as an inventor in a patent application.”

Judge Leonie M Brinkema did say the rules could change in the future, should AI be advanced enough to successfully meet the definitions of an inventor. Now, however, “that time has not yet arrived, and, if it does, it will be up to Congress to decide how, if at all, it wants to expand the scope of patent law.”

If AIs are eventually allowed to file for patents, would it diminish the prestige of human inventors throughout history? While this still remains very much a gray area, it won’t be surprising to see more AI creators coming up with such challenges in the near future.

[via Engadget, cover image via ID 158693898 © Bang Oland | Dreamstime.com] http://www.designtaxi.com/news/415894/AI-Can-t-File-For-Patents-Yet-As-A-Machine-Cannot-Have-Rights-Courts-Rule/

Flashy Wearable Electric Vehicle Concept Is A Futuristic ‘Jacket’ You Can Drive

[Click here to view the video in this article]

Image via SAIC Design

R, a new brand under Shanghai Automotive Industry Corporation
(SAIC) Design, aims to deliver a cutting-edge electric vehicle (EV) experience catered toward customers who are fashion-driven.

So, its latest concept, the ‘R RYZR’, integrates a jacket and a vehicle. The RYZR Smart-JKT acts as its key, connecting the user to their car by simply sitting in its seat.

Most of us still use car keys. Unlocking the car using your phone is already pretty high-tech as it is, let alone a jacket.

Image via SAIC Design

The idea stems from an overhaul in the way transportation has been framed especially over the last 12 months. Urban mobility, while relying on public transport networks, has posed a health hazard when it comes to the pandemic.

More personal transport systems are now a priority in many consumers’ lives, the brand explains, especially in crowded areas of the world.

The concept vehicle, therefore, aims to deliver a high-tech solution. Described as a fusion between a bike and a car, taking the best of each world: the agility of the motorcycle while retaining the stability of the car.

And this results in some pretty unique architecture, too. There’s a “spine” that runs down the center of its body, likening it to humans. Two seats are suspended on either side of this spine, offering up an “unparalleled” view of the road.

Image via SAIC Design

All the wheels on the vehicle remain open, which is meant to allow for full visibility and spatial awareness while giving the driver the ability to “carve and lean through the streets.”

Image via SAIC Design

In this lies the key to a “thrilling yet safe urban experience,” the design studio writes.

Apart from this, there’s also the central steering control. Mounted in the center, this will allow both passengers to share the driving experience. Thanks to drive-by-wire tech, this controller is designed to operate independently regardless of its location, according to SAIC.

Image via SAIC Design

Advanced Design Director Carl Gotham tells autoevolution that the EV was born of the need for “ultimate ease of use.” He calls the concept a “visceral vision of the future of urban travel.”

“It combines the aesthetic of cutting-edge technical apparel and augmented reality with futurism,” he states. “It’s an exploration of unconventional modes of transports for the future.”

This, he continues, will bring with it “new architectures, new experiences and new emotions.”

[via autoevolution, images via SAIC Design] http://www.designtaxi.com/news/415892/Flashy-Wearable-Electric-Vehicle-Concept-Is-A-Futuristic-Jacket-You-Can-Drive/

Valentino Teams Up With Bootleg Clothing Designer To Launch ‘Vaccinated’ Hoodies

Image via Valentino

Typically, when high-end fashion brands come across bootleg versions of their merchandise, it ends in a lawsuit.

This time, however, Valentino did the unexpected when it chanced upon a knockoff version of its famed ‘V’ logo.

Earlier in the year, streetwear brand Cloney had made a bootleg version of Valentino’s design, but with the word “vaccinated” in place of the usual brand name.

Pierpaolo Piccioli, the luxury house’s creative designer, had come across the hoodie on Instagram, and instead of going after the fake, he purchased all of the site’s remaining five hoodies.

After which, Cloney’s copycat became even more famous, with Piccioli posting a picture of himself donning the hoodie on Instagram, and gifting another to Lady Gaga. Now, Valentino is officially teaming up with Cloney to sell the design as an official garment.

According to Input, 100% of the proceeds from the sale of the hoodie—which costs US$750—will go towards UNICEF and the World Health Organization’s Covax program. This initiative helps supply COVID-19 vaccines to countries that don’t have much access to them.

In an interview with the New York Times, Piccioli explained why he ended up collaborating with the streetwear brand. He said: “I didn’t want to steal the idea—even though I wish I had it first.”

The designer explained that he was successful in convincing Cloney’s founder, Duke Christian George III, to “donate” the idea to Valentino.

The luxury brand is now manufacturing the garment in its factories, with the materials altered to match its hefty price tag. People won’t forget about Cloney either, with the brand’s tag included on the hoodie’s left sleeve.

“I can talk about ruffles and bows, but sometimes you have to use your voice to say what you really believe, and I believe it is our social responsibility to get vaccinated. It’s not a symbol of freedom to not be vaccinated. It’s a symbol of lack of respect for others,” said Piccioli.

Want to get your hands on the hoodie? Head over here to check it out.

Image via Valentino

[via Input, images via Valentino] http://www.designtaxi.com/news/415891/Valentino-Teams-Up-With-Bootleg-Clothing-Designer-To-Launch-Vaccinated-Hoodies/

Tesla Breaks Ground On New Megafactory Factory In California To Make ‘Megapacks’

Image via Sonny Dhaliwal

Tesla’s battery packs for the energy sector of the company have, until now, been produced solely at its Nevada site, the Gigafactory. However, it has been announced that it’s expanding this to a new facility: the Megafactory.

This is situated in Lathrop, California. As the name may hint, it’ll be used to produce Megapacks, which will be the company’s biggest batteries for stationary energy storage, per Electrek.

It’s the third product the company has developed to store energy in one place, following on from the Powerwall and Powerpack. Built for large-scale deployment, the company touts its abilities as “giga-scale.”

One unit of the Megapack contains a 3 MWh battery system with battery modules, bi-directional inverters, and thermal management systems. It’s also said to be 10 times faster to install than other models on the market.

Image via Tesla

Lathrop’s mayor, Sonny Dhaliwal, made the announcement on Facebook on Wednesday.

“This development means more prosperity for our city, more employment opportunities for our residents, and a brighter future for our planet,” he writes.

[via Electrek, images via Sonny Dhaliwal and Tesla] http://www.designtaxi.com/news/415890/Tesla-Breaks-Ground-On-New-Megafactory-Factory-In-California-To-Make-Megapacks/

IKEA Opens Digital Museum Where Departed Catalogs & Iconic Designs Live

Image via Inter IKEA System B.V. 2020

When IKEA sunsetted its signature annual catalogs, it predictably caused an uproar. “It’s a big chunk of IKEA’s culture; what was it thinking?” was the question that ran through the heads of many. Well, it turns out that the company is thriving post-catalogs; not only is it refocusing its energy on making creative instruction manuals, but it’s also extending the lifespan of furniture by fighting to keep products off landfills. And, most recently, the Swedish furniture giant hosted the first-ever IKEA Festival, a global, full-day event that anyone could attend to connect with others and to gain home inspiration.

The virtual era has driven the brand to thrust its business model online, and it has taken up the challenge in unexpected ways. The latest move sees the company expanding the IKEA Museum in Älmhult, Sweden, into the digital realm, giving us IKEA Museum Digital.

The company details in a news release that the digital museum is “the most extensive online source of knowledge and facts about the Swedish home furnishing brand.” Here, guests can flip through seven decades of IKEA catalogs, explore over 100 stories about founder Ingvar Kamprad, as well as discover the brand’s most iconic designs since the 1940s.

Founder Ingvar Kamprad with the OGLAN chair, photographed in 1965. Image via Inter IKEA System B.V. 2020

IKEA’s inner workings are told through the diverse perspectives of the people who helped assemble its growth, along with historical documents, movies, and artifacts. Some of these—including its failures—“have never been shared publicly before,” says Jutta Viheriä, Strategic Initiatives Leader at the IKEA Museum. “We have done our best to tell it like it was.”

The platform is “a true wonderland for everyone who’s just remotely interested in design and product development,” IKEA describes in its announcement on Instagram.

Moving its museum to a 24/7 destination accessible by all, IKEA’s archival collection can be found online and viewed in English and Swedish.

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A post shared by IKEA (@ikea)

[via IKEA] http://www.designtaxi.com/news/415893/IKEA-Opens-Digital-Museum-Where-Departed-Catalogs-Iconic-Designs-Live/

$2,000 Smart Scooter Is ‘Puncture-Proof’ And Even Tells You When To Make Turns

Image via Unagi Scooters

Unagi Scooters has unveiled what it claims to be the “world’s first smart scooter,” named the ‘Model Eleven’. While that statement has been made years ago by another company, boy, is this scooter smart.

Not only will it get you to your destination, but the scooter also offers directions on the go, and has an advanced driver-assistance system (ADAS) sensor installed.

The device is truly an all-in-one marvel. Users will be able to play their favorite tunes from the scooter’s built-in Bluetooth speaker, which also delivers turn-by-turn audio instructions to guide them to their destinations.

Image via Unagi Scooters

According to Engadget, the company partnered Google for the navigation features. Users can simply enter their destination on their smartphone, and the scooter will pick up their location and provide directions via audio and on the display screen.

Starting from US$2,440, the Model Eleven certainly isn’t a small investment. For enhanced security, the scooter comes with a motion sensor alarm system, which will sound should someone try to steal it. Plus, there’s GPS tracking akin to Apple’s ‘Find My’ feature, with the user being able to halt a stolen scooter right from the app.

Image via Unagi Scooters

If you’ve got some extra cash to spare, why not try the higher-end model with an ADAS sensor? This function allows the scooter to differentiate between pedestrians, stop signs, traffic lights, and cars on the road. It’ll even warn you if you’re on path for a possible collision.

Both models are made from carbon fiber, making the Model Eleven the highest, full-suspension scooter on the market, as per Unagi.

Image via Unagi Scooters

It’s foldable too, so you won’t have any troubles fitting it into your car or taking it on the tube. Notably, the scooter’s tires are also “puncture-proof,” so you won’t have to stop halfway on your journey should it roll over a sharp object.

To snag one of Unagi’s Model Eleven scooters, head over here. It’s currently only available for pre-order on an Indiegogo campaign, though it’s likely big box retailers will start stocking them in the near future.

The standard Model Eleven costs US$2,440, with the ASAS model going for US$2,860.

Image via Unagi Scooters

[via Engadget, images via Unagi Scooters] http://www.designtaxi.com/news/415889/2-000-Smart-Scooter-Is-Puncture-Proof-And-Even-Tells-You-When-To-Make-Turns/

Bottle From Japanese High School Experiment Washes Up In Hawaii 37 Years Later

Image via Scott Van Hoy / Unsplash

37 years ago in Japan, a group of students from the Choshi High School Natural Science Club released a fleet of bottles containing rolled-up messages into the sea and watched them drift away.

This was part of a science experiment to study the ocean’s currents, per Japanese newspaper Mainichi Shimbun. 750 bottles were released over a year, between 1984 to 1985, from Miyakejima Island, which is near Tokyo.

Around 50 bottles have been discovered over the years since, and these have turned up in the prefectures of Okinawa, Akita, and Kyoto. Some of them were discovered in the Philippines, China, and even the west coast of the US, as reported by Yomiuri Shimbun.

However, the last one to turn up was in 2002, on the island of Kikaijima in southern Japan. That was believed to have been the last one, as almost two decades have passed since then.

But just last week, a nine-year-old Abbie Graham picked up an inconspicuous-looking bottle on a beach in Hawaii’s Paradise Park, more than 3,700 miles away from Miyakejima Island. Inside it, there was a contact form and a letter explaining the bottle’s origins.

The Hawaii Tribune-Herald states that the letter, written in several languages, also appealed to the bottle’s finder to contact the school.

The bottle, having been tossed around by waves for almost four decades, was shaped oddly and sported an incredibly rusty cap. It was so rusty that the girl’s family had to break it open to get to the postcard stock paper inside.

“I thought it was trash, and she thought it was treasure,” Abbie’s father, John Graham, told the news outlet. Because seawater had seeped inside, it “stunk,” he continued. “What did it smell like, Abbie?”

“Wet cat” was her answer.

The form was filled out and mailed back to the school, and Abbie is keen to go find another one. Meanwhile, the science club’s members, now in their 50s, were reminded of their time at school and the experiment they thought had concluded in 2002.

Mayumi Kanda, who’s currently 54, was a member of the club at Choshi High. She wanted to thank those involved for finding the bottle after all this time. As she tells the Mainichi Shimbun, “I was surprised; it revived nostalgic memories of my high school days.”

[via Insider, cover image via Scott Van Hoy / Unsplash] http://www.designtaxi.com/news/415888/Bottle-From-Japanese-High-School-Experiment-Washes-Up-In-Hawaii-37-Years-Later/

Apple Reportedly Developing Sensors To Detect If You’re Depressed, Need A Break

Image via Vividrange / Shutterstock.com

It’s clearer than ever that we need to keep health at the top of our priorities, and Apple appears to be developing its technology in accordance.

While it was reported before that there was a possibility AirPods could be used to track respiratory health and the Watch may comes with blood sugar monitoring features, the Wall Street Journal has divulged that the tech giant has its eyes set on detecting poor mental health.

Given the recent surfacing of reports showing Instagram’s detrimental effect on its users’ mental health, particularly that of teen girls, this news comes at pretty apt timing.

In collaboration with UCLA and the pharmaceutical company Biogen, Apple is working on two separate research projects. The UCLA partnership is termed ‘Seabreeze’ and focuses its research on depression and anxiety.

Meanwhile, the Biogen project is codenamed ‘Pi’ and is focused around “mild cognitive decline,” WSJ reports.

These projects will utilize sensor data to track things like mobility, physical activity, sleep patterns, and typing behavior, among others. The researchers hope that by tracking patterns related to these, they can form a set of signals to create algorithms.

It’s hoped that, in the future, can reliably detect if users are beginning to develop symptoms.

For ‘Seabreeze’, building the algorithm will reportedly involve data collection from iPhone cameras, keyboards, and microphones. If the user has an Apple Watch, data relating to movement, vital signs, and sleep will be taken into account too.

Facial expressions, speaking patterns, walking pace and frequency, and typing speed are some of the areas the researchers are studying. These findings will then be compared to results from a questionnaire investigating the individual’s emotions.

‘Pi’ is doing something similar, but the project’s basis apparently stems from a study done a few years ago which showed that 31 adults with some form of cognitive impairment tended to use their Apple products differently from a control group without the impairment.

It has been noted by Gizmodo that Apple has added a new feature to the Health app in iOS 15 that ties in perfectly to these projects: Walking Steadiness. While it was implemented to be able to detect if a user is at risk of suffering a serious fall in a 12-month period, it would lend itself to the research purportedly underway.

Although there’s no telling if the research will ever reach a public debut and a fully developed feature to be implemented in an upcoming software update, it looks promising as a widely beneficial feature.

Plus, it may prove to be more accessible to Apple’s customers. Almost everyone has a smartphone, which will be an iPhone in Apple’s case, but not everyone will own accessories such as AirPods or the Apple Watch.

In the same way as many physical illnesses, early detection of mental health conditions and a prompt to get it checked out professionally could help the user to receive treatment before it worsens.

[via The Wall Street Journal, image via Vividrange / Shutterstock.com] http://www.designtaxi.com/news/415887/Apple-Reportedly-Developing-Sensors-To-Detect-If-You-re-Depressed-Need-A-Break/

New EU Proposal Will Mandate All Phones To Use USB-C, Even The iPhone

Image via Hermiadi Eher / Shutterstock.com

Earlier this week, it was reported that the European Commission was working on a new law that would see all smartphones using the same charging cable.

Now, more of the proposal—which will force manufacturers to come up with a “universal charging solution”—has come to light.

Politicians in Europe have shown broad support for such a bill, with the Commission saying that under the current rules, it estimates disposed or unused charging cables make up over 11,000 tonnes of waste each year.

“Having one common charging standard would be a victory for common sense in the eyes of consumers,” explained Ben Wood, an analyst at CCS Insight.

The proposal states that all smartphones sold in the EU would be mandated to come with a USB-C charging port, so as to allow customers to recycle old charger cables even when getting a new device. One smartphone maker that’s likely to be hit the hardest, should this law come into effect, is Apple.

While most high-end Android devices already use a USB-C port, Apple has elected to use a custom creation, what it calls the “Lightning Port.” In recent years, however, it has fitted newer MacBook and iPad models with USB-C charging ports, though the brand doesn’t seem to keen on making changes to its smartphones.

“We remain concerned that strict regulation mandating just one type of connector stifles innovation rather than encouraging it, which in turn will harm consumers in Europe and around the world,” the tech giant told the BBC.

The proposed rule change will apply to a whole range of devices, from smartphones to tablets, cameras, headphones, portable speakers, and even handheld game consoles. Fast charging will also be standardized across the board, with devices capable of the function being able to charge at the same speeds no matter the brand.

The Commission hopes that the law will be passed into effect in 2022, which will then give manufacturers 24 months (till 2024) to make the necessary changes to their charging ports.

“We gave [the] industry plenty of time to come up with their own solutions, now time is ripe for legislative action for a common charger. This is an important win for our consumers and environment, and in line with our green and digital ambitions,” said Commission Vice-President Margrethe Vestager.

[via BBC, cover image via Hermiadi Eher / Shutterstock.com] http://www.designtaxi.com/news/415886/New-EU-Proposal-Will-Mandate-All-Phones-To-Use-USB-C-Even-The-iPhone/

‘Queen’s Gambit’ Vinyl Art Is Filled With Optical Illusions That Win The Mind

Image via Mondo

If you thought the cube above was partially extended instead of laid out flat, then checkmate. Unintentionally coinciding with The Queen’s Gambit’s Emmy win for Outstanding Limited or Anthology Series, Mondo has unveiled a vinyl soundtrack with artwork just as trippy as the hallucinations in the miniseries.

The release, an official collaborative piece with Netflix, comprises nearly 40 tracks of the stirring score by composer Carlos Rafael Rivera. Mondo describes that the artwork, created by graphic designer Alan Hynes, “will play games with your mind.” Beth Harmon (played by Anya Taylor-Joy) peeks out of the corner of the jacket, which looks like a 3D chessboard.

Within, you’ll find stills decked in black and white, along with green, a reference to the green pills Beth had been taking ever since she was a little girl.

Peer at this hallucinogenic masterpiece in the images below.

Image via Mondo

Image via Mondo

Image via Mondo

[via Slash Film and Screen Rant, images via Mondo] http://www.designtaxi.com/news/415885/Queen-s-Gambit-Vinyl-Art-Is-Filled-With-Optical-Illusions-That-Win-The-Mind/

LOL: Giant Inflatable Moon Escapes From Moon Festival, Explores Earth’s Surface

Image via Nick Fewings / Unsplash (CC0)

On September 20, 2021, Moon took its first steps on the earth. It was one small step for a moon, one giant, lunatic event for the headlines.

Around this time of the year, during the full harvest moon, east Asian countries celebrate their own versions of the Mid-Autumn Festival. Among these rituals from this year was a festival in the Henan province of China, which involved a giant inflatable moon.

Metro.co.uk has the footage: it shows the highlight rolling away from the event, hilariously sparking a chase between men and the moon.

The balloon is seen tumbling down a road, with no signs of pausing its orbit around the planet.

Meanwhile in China…

A giant moon escaped the Moon Festival in Henan province on Monday morning.

Some natural satellites just can't be caged 🌝 pic.twitter.com/lw7Wa78GPz

— Metro (@MetroUK) September 22, 2021

Weirdly enough, this wasn’t the only phenomenon this year involving a rogue moon. South China Morning Post reports that a glowing celestial installation deflated in the sea on Thursday, after strong winds from a thunderstorm had loosened it from its platform and blew it into the water.

It seems like not even gravity could hold them down.

A 'giant moon' installation on a tugboat off Kwun Tong promenade ended up deflated in the sea two days after the Mid-Autumn Festival celebrations pic.twitter.com/tFWzo48XEN

— SCMP Hong Kong (@SCMPHongKong) September 23, 2021

[via Boing Boing, Metro.co.uk and South China Morning Post, cover image via Nick Fewings / Unsplash (CC0)] http://www.designtaxi.com/news/415884/LOL-Giant-Inflatable-Moon-Escapes-From-Moon-Festival-Explores-Earth-s-Surface/

Neopets Announces First-Ever NFTs Of Over 20K Unique Collectible ‘Pets’

Image via Neopets Metaverse

In the heyday of Neopets, owners would comb the web game in search of rare paintbrushes to customize their pets with.

Now, at the height of non-fungible tokens (NFTs), a similar concept will come to surface. The much-loved game is launching The Neopets Metaverse Collection, where 20,500 “equally unique, algorithmically generated lovable Neopets” will be up for adoption as part of a partnership with Solana-based exchange Raydium.

Image via Neopets Metaverse

The array will feature Neopets adorned with different backgrounds, assets, clothing, emotions, and personality. The company says that “millions” of unique combinations were created, but only 20,500 of them ended up being minted.

Image via Neopets Metaverse

The collection will arrive in mid-October, and Neopets will disclose the actual date closer to launch. Keep your eyes peeled, because you wouldn’t want to lose out on a Tug ‘O’ War with another owner. Find out more here.

Image via Neopets Metaverse

Image via Neopets Metaverse

Image via Neopets Metaverse

Image via Neopets Metaverse

Image via Neopets Metaverse

Image via Neopets Metaverse

[via PR Newswire, images via Neopets Metaverse] http://www.designtaxi.com/news/415883/Neopets-Announces-First-Ever-NFTs-Of-Over-20K-Unique-Collectible-Pets/

Impossible Pork Is Trotting Across The Globe As A Realistic Meat Substitute

Image via Impossible Foods

If you’re a self-professed carnivore, don’t turn a snout at this announcement just yet. After serving samples to guests at CES 2020, Impossible Foods is finally launching its pork substitute commercially, and taste-testers apparently prefer this version to the pig.

The vegan-friendly Impossible Pork is described to have 37% fewer calories than USDA 70/30 ground pork, less than half the total fat, 18g of protein and 0mg of cholesterol.

Promotional visuals envision it in spaghetti, patties, and dim sum—essentially, anything that’s supposed to contain ground pork would do.

Image via Impossible Foods

According to the plant-based meat alternative company, blind taste tests of 200 people in Hong Kong concluded with “more than half” ranking Impossible Pork above actual ground pork in terms of “flavor liking, texture liking, and purchase intent.” Impossible, you say?

Video via Impossible Foods

Interestingly, its plant origin doesn’t automatically make it acceptable for religions that prohibit eating pork. While Impossible Foods had developed the pork alternative with the intention to obtain halal and kosher certifications, CNET quotes that “the authorizing bodies will not certify a product called ‘pork.’” The company wishes to keep the name, and is thus no longer looking at being certified.

Image via Impossible Foods

Impossible Pork will first debut to the masses at Momofuku Ssäm Bar in New York City’s Pier 17, where founder David Chang intends to serve it as ragu to be paired with the restaurant’s spicy rice cakes. It will then make its way to more than 100 Hong Kong restaurants on October 4 and in Singapore eateries in the fall.

Image via Impossible Foods

Image via Impossible Foods

Image via Impossible Foods

Image via Impossible Foods

[via CNET, images via Impossible Foods] http://www.designtaxi.com/news/415882/Impossible-Pork-Is-Trotting-Across-The-Globe-As-A-Realistic-Meat-Substitute/

‘Soled Out’: A Collection Of Vintage Sneaker Print Ads Celebrating An Iconic Era

Image via Phaidon and featured with permission

A collaboration between publishing house Phaidon and Sneaker Freaker magazine has seen the creation of SOLED OUT: The Golden Age of Sneaker Advertising: a massive 720-page book showcasing and celebrating vintage sneaker print advertisements in all their nostalgic glory.

Created as a “celebration of the rubber, leather and mesh we wear on our feet,” the book is described as “an analysis of key moments that include the embrace of pseudo-science, the auto-erotic obsession, the ubiquity of the Futura typeface, and the evolution of the cross-trainer craze.”

Image via Phaidon and featured with permission

Most of the material has been sourced by the magazine’s “bossman,” Simon “Woody” Wood, from between the 1970s to the turn of the millennium, but there is one chapter focused on Converse in the 1930s.

His efforts going through flea markets and eBay have come to fruition in this collection of print, which becomes increasingly precious in a rapidly digitized world.

Feast your eyes on 900 throwback advertisements from well-known brands such as Converse, Adidas, Nike, PUMA, Reebok, and New Balance. There are even Michael Jordan’s iconic campaigns and Larry Bird’s unforgettable Converse Weapon endorsements.

Image via Phaidon and featured with permission

Sneaker advertisements are so special because of the “unapologetic” nature of their designers. “From the scientific to the political—and the hilariously risqué—no subject was off-limits,” writes Phaidon.

Brands’ signature slogans, like Nike’s “Just Do It,” are splashed across the pages. But clap-backs from rival brands, like ASICS’ “Just Doing It Doesn’t Do It,” provide an insight into the witty competition that defined the sneaker industry of the time.

Of course, the graphics, imagery, and typography across the 13 brand-focused chapters are beautifully resonant with their time, yet managing to look like they could still fit into today’s campaigns.

The book “isn’t just a tribute to the evolution of athletic footwear,” the magazine explains. “It’s also long overdue props for the army of creatives that laid the groundwork for a multi-billion dollar business.”

SOLED OUT: The Golden Age of Sneaker Advertising will be available for US$69.95 and can now be pre-ordered on Phaidon’s website. There’s also a limited edition of the book: this boasts a denim-inspired blue cover, riding the high of its contents’ retro aesthetic.

Image via Phaidon and featured with permission

Coming Soon: SOLED OUT is written and assembled by Sneaker Freaker. Published by @Phaidon. On sale October 20. #soledout #soledoutbook https://t.co/nNqFZ63VT7 pic.twitter.com/LrkDnOCg2G

— Sneaker Freaker (@snkrfrkrmag) September 21, 2021

[via Phaidon and featured with permission] http://www.designtaxi.com/news/415881/Soled-Out-A-Collection-Of-Vintage-Sneaker-Print-Ads-Celebrating-An-Iconic-Era/

Netflix Confirms Originals For Over A Dozen Roald Dahl Favorites After $1B Deal

[Click here to view the video in this article]

Video screenshot via Netflix

In 2018, Netflix revealed it was partnering with The Roald Dahl Story Company to create original animated series based on the famed author’s books.

Now, after a three year wait, the golden ticket’s finally here—for a hefty sum of US$1 billion.

The streaming giant finally announced the long-awaited deal, which could be one of the largest-ever investments in children’s programming, as per The Hollywood Reporter.

Previously, Netflix had hinted that upcoming titles could include adaptations of Charlie and the Chocolate Factory, The Enormous Crocodile, and The BFG, to name a few.

Just how much the brand has spent on securing the rights to Dahl’s worked as not gone unnoticed, especially with a nine-figure price tag. It’s believed that Netflix has acquired 16 of the author’s works in total, and will make “premium animated event series and specials” based on those stories.

The Hollywood Reporter speculated that while no plans have been revealed just yet, the production budget for such a high-profile series is likely to be above US$500 million.

“Netflix is known for innovative and high-quality storytelling. There is no other place in the world that can deliver animated entertainment for the whole family at such quality and scale,” said Gideon Simeloff, Strategy Director for The Roald Dahl Story Co.

[via The Hollywood Reporter, cover image via Netflix] http://www.designtaxi.com/news/415880/Netflix-Confirms-Originals-For-Over-A-Dozen-Roald-Dahl-Favorites-After-1B-Deal/