Tag: The Voice Of Social Media Blog

The Voice of Social Media Episode on the Mike Armstrong Podcast – #TheVoiceofSocialMedia

Listen to the most recent episode of my podcast: #TheVoiceofSocialMedia Increase Your Social Media Engagement with other people’s content 💪🙌😎🏴󠁧󠁢󠁷󠁬󠁳󠁿🇬🇧🌍 #SMM https://anchor.fm/mike-armstrong9/episodes/TheVoiceofSocialMedia-Increase-Your-Social-Media-Engagement-with-other-peoples-content–SMM-eg916q

#TheVoiceofSocialMedia Increase Your Social Media Engagement with other people’s content 💪🙌😎🏴󠁧󠁢󠁷󠁬󠁳󠁿🇬🇧🌍🎙 – Another The Voice of Social Media Episode where #TheVoiceofSocialMedia & #KingofMarketing Mike Armstrong talks about the importance of liking and engaging with other people’s social content in order to help them out and have the favour returned so that you can have your marketing and messages go much further 👑🎙 #SocialMedia #MikeArmstrong #YouCanDoIt #PositivityPodcast #Motivation #MotivationalPodcast #Entrepreneurship #PersonalDevelopmentPodcast #SalesPodcast #MarketingPodcast 😎 #Sales #Marketing #PersonalDevelopment #WOLFofWALES #WOW 🐺🏴󠁧󠁢󠁷󠁬󠁳󠁿 #WOWPodcast #SalesTraining #LifeCoaching #BusinessTraining from #MikeArmstrong Teaching people how to achieve their goals and dreams via various motivation, education and personal development teachings! #MikeArmstrongSalesTraining #MikeArmstrongMarketingTraining #MikeArmstrongBusinessTraining #MikeArmstrongEntrepreneurTraining #MikeArmstrongTraining #MATraining on his #YouCanDoItPodcast – #MikeArmstrongPodcast / #MikeArmstrongPodcasts – Rapid Business Growth, Personal Development and Sales & Marketing Training & Advice From #MikeArmstrong on the #YouCanDoItPodcast #YCDI #YCDIPodcast featuring the #Awesome Mike Armstrong #AwesomeArmstrong – #Motivation #Motivated #Motivational #MotivationalPodcast – #10x #20x #Infinityx  #BusinessGrowth #RapidBusinessGrowth #PersonalGrowth #PersonalDevelopment 🚀😎 – #MikeArmstrongYouCanDoItPodcast – More About Mike;  Mike is “The Awesome Mike Armstrong” – A #Philanthropic #Entrepreneur who loves to help people. He’s also an Author, Speaker, Mentor, Coach, Blogger, Vlogger & Podcaster who lives to help people especially; Struggling Business Owners and Entrepreneurs who need a lift and those suffering with Mental Health issues #MentalHealth #MentalWellbeing #MentalHealthSupport. Mike has spent years cultivating an awesome global network, and is currently building an #AwesomeArmy of similarly minded #Philanthropist #Entrepreneurs and is happy to share the contacts and the love with those who are deserving. If that’s you please get in touch with Mike. Mike Armstrong of Mike Armstrong Ltd | MA Group | MA Consultancy | MA Web | MA Training | Marketing Wales / WelshBiz | Tourism Wales | Things To Do In | MA News | MAN Media | MA Property | Mike Armstrong News & Mike Armstrong’s You Can Do It Podcast.

Mike’s areas of Interest and Expertise include Welsh Business News & Events, UK Business News & Events, Global Business News & Events, Business Advice & Personal Development, Rapid Business Growth, Happiness, Success, Goal Achieving, Knowledge Sharing, Elite Performance, as well as Sales & Marketing Mentoring, Coaching, Training and Services inc. Sales & Marketing Strategy & Services, Social Media Strategy & Services, SEO Strategy & Services, Content Marketing Strategy & Services, Ecommerce Strategy & Services, Business Growth Strategy & Services and Property Maintenance, Property Management and Property Development Joint Ventures (JV’s) – All aimed at Biz Owners, Entrepreneurs, Speakers, Coaches, Startups, Networkers, Global Networks and people in need of help, support, love and a pick me up etc.

MA Website – https://mikearmstrong.me #MikeArmstrong

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#MikeArmstrongNews

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Search & connect with Mike Armstrong in any social media as well as MA Consultancy & WelshBiz!

Also pls join one or all of my Cardiff Businesses, Welsh Businesses, UK Businesses, Global Businesses, Global Networkers, Entrepreneur Zone, Wolf of Wales Fans, Mental Health Support Group, or Mike Armstrong Podcast Fans – Groups on FB 👍😎 or the #AwesomeArmy if you want to get involved and join the team!

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

#TheVoiceofSocialMedia Episode on the Mike Armstrong Podcast Show – #KingofMarketing

Listen to the most recent episode of my podcast: #TheVoiceofSocialMedia #KingOfMarketing talking about LinkedIn Pods 🎙& LinkedIn Marketing Strategies https://anchor.fm/mike-armstrong9/episodes/TheVoiceofSocialMedia-KingOfMarketing-talking-about-LinkedIn-Pods–LinkedIn-Marketing-Strategies-eg04so

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Instagram Updates IGTV App and Adds New IGTV Preview Option for Stories

Instagram has revamped its IGTV app to put more emphasis on top creators, while it’s also adding a new option to promote IGTV content via Stories.

https://www.socialmediatoday.com/news/instagram-updates-igtv-app-and-adds-new-igtv-preview-option-for-stories/575940/

FREE Business Advice on LinkedIn – #TheVoiceofSocialMedia

If you are in business and you are not using LinkedIn then you are seriously missing a trick and could be missing out on so much.

However it’s also not enough to just be on LinkedIn. You need to have an engaging and completed profile that use the right key words and descriptions of you in order to attract the right sort of people.

You also need to use the posting feature on LinkedIn as it is currently the best social media platform for you to get organic reach without having to pay for it in the form of business advertising etc.

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Facebook’s New ‘Community Help’ Lets Neighbors Assist Each Other Amid COVID-19

Image via Facebook

Facebook has unveiled a new feature called ‘Community Help’, which allows US residents to volunteer to get groceries on their neighbors’ behalves, or have someone else within their vicinity to run errands when they are not able to. It also lets users donate to fundraisers amid the coronavirus pandemic.

The feature displays posts within a 50-mile radius of the users’ location. The concept is alike social network Nextdoor, which unifies neighbors to help each other out by picking up medical supplies for others, get quick updates on the virus and exchange items including toilet paper and disinfecting agents.

Facebook noticed that people were communicating with each other and asking for help on its platform. Therefore, the new tool was created to bridge those who need assistance and those who wish to offer help.

[via CNN, cover image via Facebook] http://www.designtaxi.com/news/409328/Facebook-s-New-Community-Help-Lets-Neighbors-Assist-Each-Other-Amid-COVID-19/

A Fab Outstanding Network Event and Masterclass with Pat Slattery Followed by a fab LinkedIn seminar with Martin Murtagh…

Today was another fab Outstanding Network Event which also included a business master class for the Legend that is Pat Slattery.

Success Habits

Me listening to Pat…

This Masterclass was followed by a LinkedIn Seminar from one of the Outstanding Members, Martin Murtagh.

Martin Murtagh

I know LinkedIn pretty well and still walked away learning some new things and be reminded of a few more. I also got to see some of the latest LinkedIn Stats which was fab!

LinkedIn Seminar…

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

How to Use Online Reviews to Market to Different Generations [Infographic]

Reviews play a key role in the modern path to purchase – but according to this report each generation values reviews a little differently.

https://www.socialmediatoday.com/news/how-to-use-online-reviews-to-market-to-different-generations-infographic/575068/

Business News Coronavirus News Positive Coronavirus News and Sports News from Mike Armstrong – See https://mikearmstrong.me/news

For Business Advice follow the link or visit one of our Blogs: Entrepreneur Zone | King of Marketing | The Voice of Social Media | Networking Grapevine | British Business News |

Twitter’s Working to Keep its Systems Running Amid Rising Demand and Supply Chain Issues

Twitter has outlined how it’s working to keep it systems operating amid unprecedented demand during the COVID-19 lockdowns.

https://www.socialmediatoday.com/news/twitters-working-to-keep-its-systems-running-amid-rising-demand-and-supply/575067/

Business News Coronavirus News Positive Coronavirus News and Sports News from Mike Armstrong – See https://mikearmstrong.me/news

For Business Advice follow the link or visit one of our Blogs: Entrepreneur Zone | King of Marketing | The Voice of Social Media | Networking Grapevine | British Business News |

Instagram’s Testing a New Set of Animated Selfie Stickers for Stories

Instagram is testing out an interesting new selfie sticker option which overlays your image over a rounded, animated background.

https://www.socialmediatoday.com/news/instagrams-testing-a-new-set-of-animated-selfie-stickers-for-stories/575064/

Business News Coronavirus News Positive Coronavirus News and Sports News from Mike Armstrong – See https://mikearmstrong.me/news

For Business Advice follow the link or visit one of our Blogs: Entrepreneur Zone | King of Marketing | The Voice of Social Media | Networking Grapevine | British Business News |

Facebook Adds New Tools for Facebook Live Amid Rising Demand and Usage

Facebook is rolling out a new set of updates for Facebook Live, with demand for live-stream content rising amid the COVID-19 lockdowns.

https://www.socialmediatoday.com/news/facebook-adds-new-tools-for-facebook-live-amid-rising-demand-and-usage/575060/

Business News Coronavirus News Positive Coronavirus News and Sports News from Mike Armstrong – See https://mikearmstrong.me/news

For Business Advice follow the link or visit one of our Blogs: Entrepreneur Zone | King of Marketing | The Voice of Social Media | Networking Grapevine | British Business News |

Google Pledges $800 Million to COVID-19 Relief and Support Efforts – #PositiveCoronavirusNews

Google has pledged a massive $800 million to a range of COVID-19 relief and support efforts.

https://www.socialmediatoday.com/news/google-pledges-800-million-to-covid-19-relief-and-support-efforts/575057/

Business News Coronavirus News Positive Coronavirus News and Sports News from Mike Armstrong – See https://mikearmstrong.me/news

For Business Advice follow the link or visit one of our Blogs: Entrepreneur Zone | King of Marketing | The Voice of Social Media | Networking Grapevine | British Business News |

Instagram’s Testing a New Option to Promote the Sale of Gift Cards via Your Business Profile

Instagram is testing a new option which would enable brands to provide a new ‘Gift Cards’ link option on their profile.

https://www.socialmediatoday.com/news/instagrams-testing-a-new-option-to-promote-the-sale-of-gift-cards-via-your/574982/

Business News and Sports News from Mike Armstrong – See http://mikearmstrong.me

For Business Advice follow the link or visit the Entrepreneur Zone

Facebook Launches New Messenger COVID-19 Community Hub to Highlight Key Connectivity Tools

Facebook has launched a new coronavirus community hub for Messenger, in order to provide tips on how people can connect via the messaging app amid the COVID-19 lockdowns.

https://www.socialmediatoday.com/news/facebook-launches-new-messenger-covid-19-community-hub-to-highlight-key-con/574980/

Business News and Sports News from Mike Armstrong – See http://mikearmstrong.me

For Business Advice follow the link or visit the Entrepreneur Zone

Facebook Releases New Digital Literacy Resources for Kids and Parents, Tips for Supporting Remote Workers

Facebook has launched a new set of learning resources for kids and parents to help them safely navigate the internet, while its also shared a new listing of tips for remote workers. 

https://www.socialmediatoday.com/news/facebook-releases-new-digital-literacy-resources-for-kids-and-parents-tips/574977/

TikTok Launches Celebrity-Hosted, Daily Live-Streams to Entertain Users Amid COVID-19 Lockdowns

TikTok has launched a new entertainment and information initiative to help lighten the mood amid the COVID-19 lockdowns.

https://www.socialmediatoday.com/news/tiktok-launches-celebrity-hosted-daily-live-streams-to-entertain-users-ami/574970/

Business News and Sports News from Mike Armstrong – See http://mikearmstrong.me

For Business Advice follow the link or visit the Entrepreneur Zone

Pinterest Launches Verified Merchant Program for Brands That Deliver High Quality Customer Service

Pinterest has launched a new ‘Verified Merchant’ program which adds a blue checkmark to approved profiles, while also boosting Pin exposure.

https://www.socialmediatoday.com/news/pinterest-launches-verified-merchant-program-for-brands-that-deliver-high-q/574967/

Business News and Sports News from Mike Armstrong – See http://mikearmstrong.me

For Business Advice follow the link or visit the Entrepreneur Zone

McDonald’s Apologizes For Splitting Its Logo Up To Portray Social Distancing

Image by McDonald’s Brazil via Ads of the World

McDonald’s delivery fell flat when it tweaked its logo to promote social distancing.

The marketing gimmick, produced by advertising agency DPZ&T for McDonald’s Brazil, saw the Golden Arches being split apart with the two halves standing away from each other.

The fast food chain told customers that the updated emblem signified the need to stay “separated for a moment to always be together.”

It turned out to be a badababa-bad move, and social media users criticized the stunt, describing that this was its only action in response to the coronavirus outbreak.

Customers argued that there were more important steps to take instead of amending a logo, such as giving employees paid sick leave while its restaurants are shut down to contain COVID-19.

“Shame on everyone [for] turning this pandemic into an award brief,” one Twitter user wrote.

Since then, McDonald’s Brazil has apologized for the campaign, telling the New York Post, “As a brand that operates in nearly 120 countries, we share a collective responsibility to help our communities in times of need.”

The company also apologized “for any misunderstanding of the intent to remind our customers and communities on the importance of social distancing during these uncertain times.”

Image by McDonald’s Brazil via Ads of the World

Shame on this idea and this agency. Shame on everyone turning this pandemic into an award brief 💔

— Rafa Pérez Hevia (@rafapcolombia) March 20, 2020

Hey @McDonalds I made a better social distancing ad for you. pic.twitter.com/ZB38IRRiX2

— Jesse Alkire (@JesseAlkire) March 22, 2020

[via Creative Bloq, images by McDonald’s Brazil via Ads of the World] http://www.designtaxi.com/news/409199/McDonald-s-Apologizes-For-Splitting-Its-Logo-Up-To-Portray-Social-Distancing/

8 Ways for Your Business to Stay Ahead During the COVID-19 Outbreak [Infographic]

Looking for ways to keep things moving amid the COVID-19 lockdowns? Check out these tips. 

https://www.socialmediatoday.com/news/8-ways-for-your-business-to-stay-ahead-during-the-covid-19-outbreak-infogr/574907/

LinkedIn Shares Tips on What to Post During COVID-19 Lockdowns

LinkedIn has shared a new list of tips on what to post to help stay connected on the platform amid the COVID-19 lockdowns.

https://www.socialmediatoday.com/news/linkedin-shares-tips-on-what-to-post-during-covid-19-lockdowns/574905/

1. “Post about your experiences”

LinkedIn says that providing your personal stories and insights is key to maximizing engagement on the platform, and building a presence within your respective communities.

“Share a post on your feed about what your new work day looks like. Just got done with a video interview? Share a couple of learnings and tips in an article in case it helps others who might be going through the same thing. Simply posting a question, like – “how do I boost team morale?” – is also a great way to get the insights you need, surface other points of view you hadn’t considered, help others and forge new connections.”

Many people hesitate in sharing their personal experience, as they don’t want to reveal some perceived flaw or weakness, but in these times, there’s a good chance that other business people are feeling what you’re feeling, and asking the same questions you are about how to forge a path ahead.

In this respect, sharing your thoughts could be a great way to build new connections, and establish a stronger presence within your professional network. 

2. “Discover and comment on conversations that are most relevant to you”

In addition to posting your own thoughts, LinkedIn also recommends branching out by searching for discussions relevant to your interests and experiences.  

“Searching hashtags is a fast way to do this. If you recently discovered a video conferencing hack that helped your team have more efficient meetings, search #videoconference and comment on posts with your advice. Found an effective way to keep your kids occupied while you take a work call? Share your story and tag co-workers or close connections who may need similar advice.”

Since re-introducing hashtags to its platform a few years back, LinkedIn has been working on ways to make them a bigger focus, and a better way to sort and discover relevant discussions. Now, hashtags may actually be more relevant on LinkedIn than they are on Twitter, where the hashtag concept started, as they enable you to seek out relevant discussions and engage with other professionals in your field/s of interest.

A simple comment can go a long way, and may lead to more opportunities in future. 

3. “Be yourself and offer your unique perspective”

This one’s a little more contentious – though the recommendation is coming from LinkedIn itself, so it would have the data to back it up.

LinkedIn notes that not everything you share on the platform has to be about work, specifically.

“Some of the most successful posts come from professionals who discuss lessons they’ve learned from their personal lives, show appreciation for their team, or share words of encouragement, like this positivity thread and post about ways to spread kindness.”

Now, in this context, LinkedIn has kept its definitions confined to professional-related content, but some people do post overly personal, non-work related updates to LinkedIn. And those don’t always go over so well with users.

How you feel about this will come down to personal interpretation, but I would note that not all of your life experiences need to relate to business culture, not everything should be used as a metaphor for climbing the corporate ladder or maximizing your “hustle”, day-to-day.

LinkedIn says that the key here is to be genuine, “which makes you more approachable and better reflects who you really are”.

The specifics in this case do matter, and it is worth considering the value or utility of what you’re posting within the context of the people who’ll see it on the platform. But there is value in highlighting the need for more empathetic connection – especially in times like this. 

4. “Stay informed with trusted news and share your thoughts”

Right now, people are looking for information. Unfortunately, the answers generally being sought are not available, as no one knows the full impacts of the current crisis, but people are looking to get the latest news, and discuss what it means for them and their industries.

On this front, LinkedIn recently added a new Trending News element which specifically focuses on COVID-19, and features key updates from experts, including the World Health Organization and the Centers for Disease Control and Prevention.

LinkedIn COVID-19 info panel

LinkedIn notes that following the latest news, and sharing articles to your feed, can be another way to engage in the broader conversation, “and engage and inform your LinkedIn community”.

In addition to these tips, LinkedIn has also provided three specific notes on communications in the time of COVID-19, and how brands should look to approach their messaging during the pandemic.

As noted by LinkedIn:

On LinkedIn the number of articles about coronavirus increased by 17X between February 1 and March 17. The biggest topics of discussion we’ve seen on LinkedIn are perspectives and advice on remote working, social distancing, crisis management, business continuity, online learning, collaboration and more. For example, “remote working” searches on LinkedIn Learning tripled in March.”

With higher sensitivity around the topics of discussion, particularly in a marketing and branding sense, LinkedIn advises that businesses should also consider focusing on:

  • Managing employees through change
  • Leading with trust
  • Adapting to drive business continuity

LinkedIn says that companies should consider how they can reinforce company culture though their posts, and keep employees connected virtually via relevant updates, while they should also consider how they can assist in the current situation and demonstrate corporate responsibility.

LinkedIn post from 3M

That doesn’t necessarily mean providing updates on every aspect of your internal operations and processes, however. In this example, 3M is announcing its move to increase production of medical supplies to assist in COVID-19 response efforts. That’s both relevant to the current effort, and valuable for potential customers and partners to know, underlining what the brand stands for and how it’s looking to help.

No doubt you’ve received a heap of emails in the past week from brands outlining their efforts to respond to COVID-19, but much of this information is not overly helpful to customers who are dealing with their own situations. Many of these emails are also too long to be relevant – what people need to know right now is how your business is looking to help, and what it can offer to address key concerns and problems. That’s the messaging that you need to consider.

These are some good tips, and if you’re looking for ways to improve your LinkedIn approach, it’s worth incorporating them into your approach. 

And it is worth considering how you get back to communicating with your audience. The economic impacts of the COVID-19 pandemic will be significant, but they’ll only be made worse by businesses waiting it out and seeing what comes next. Many, of course, have been forced into this situation, due to the shutdown of events and venues, but many other companies can still operate, and can adjust their focus to adapt to the current situation.

It’s not ideal, and no one wants to be operating in this environment. But it also looks set to be like this for some time. The more you can look to get back to a level of “normal”, the more you can lessen the broader economic impacts moving forward.

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For more LinkedIn News, Social Media News or Coronavirus News please click the links.

Please also see our The Voice of Social Media Blog

Snapchat Adds Dedicated COVID-19 Update Section to Discover Tab

Snapchat has added a new COVID-19 update panel into its Discover section.

https://www.socialmediatoday.com/news/snapchat-adds-dedicated-covid-19-update-section-to-discover-tab/574900/

For more Social Media News or Coronavirus News please click the links.

Please also see our The Voice of Social Media Blog

Pinterest Provides Tips on How Brands Can Communicate Amid the COVID-19 Pandemic [Infographic]

Pinterest has provided a new set of tips to help brands maintain connection with their audiences amid the COVID-19 pandemic. 

https://www.socialmediatoday.com/news/pinterest-provides-tips-on-how-brands-can-communicate-amid-the-covid-19-pan/574883/

4 Reasons Why Facebook Ads are Critical for Your Business During COVID-19

Does COVID-19 mean that you shouldn’t advertise on Facebook? If your business is in a position to keep the campaigns going, it could be the key thing that helps keep you afloat.

https://www.socialmediatoday.com/news/4-reasons-why-facebook-ads-are-critical-for-your-business-during-covid-19/574635/

There is no other way to say it, it’s a scary time to be a marketer and/or business owner right now.

With all the uncertainty around how long the COVID-19 pandemic is set to impact virtually every aspect of how we live, it’s hard to decide what’s best for business when it comes to marketing. Should you stop your marketing and advertising initiatives in the midst of the crisis? And if you continue to advertise at this time, how will your message be received by consumers who are also stressed about their own situation? 

In the end, each business and marketer needs to make the best decision for their own unique circumstance in order to ensure their business survives. However, if you are able to continue marketing, even in a scaled-back capacity, it is likely to be beneficial, and could end up being the thing that keeps you afloat through the difficult weeks and months ahead. 

Before we jump into the reasons why Facebook Ads are critical for your business during COVID-19, there is one key consideration to be aware of. While this is still a good time to advertise (you’ll find out why below), you should note that conversions are not likely to roll in as they usually would. In the short term, your campaigns may not generate bottom-line results – however there are other benefits to keeping your awareness campaigns going.

1. Digital attention is at an all-time high

With most businesses closed, and most people staying at home in order to reduce the potential spread of the virus, social media usage is surging.

Since people aren’t going out to bars or engaging in outdoor activities, they’re turning to Facebook and Instagram much more than normal – which means that the amount of available impressions is also on the increase, and the capacity for your ads to reach your target audience is equally on the rise. This will lead to lower overall operating costs for your campaigns.

We wouldn’t necessarily recommend the testing of any new initiatives during this time, however those who can afford to keep their campaigns running for the next 30, 60 or 90 days will be doing so in a more favorable market for attention.

2. Many of your competitors are pausing their campaigns

Whenever there’s a disruption to “business as usual”, the first reaction that many businesses have is to pause their ad campaigns, with a view to restarting them again once the situation dies down. And that is exactly why you should keep your Facebook Ads going (if you can afford to) during this particular crisis.

With your competitors likely out of the running, your shared customer base will be ripe for the taking. And again, with competition for the same audience lower, you’ll inevitably see lower operating costs (CPC, CPMs) as well, thus making your spend even more impactful.

Analysts are predicting that Facebook’s ad revenue, based on the current situation, will decline by 19% for the year, or around $15.7 billion in total. That’s a lot of potential competition that won’t be your ad auctions.

3. Brand awareness is a low-cost objective 

Since conversions are likely to slow down due, understandably, to larger concerns occupying people’s thoughts, it could also be a good idea to shift to a lower-cost objective, like Brand Awareness, with your Facebook Ads.

Brand Awareness ads are geared towards generating as many impressions as possible among your target audience in the hopes of generating greater brand recall. Facebook measures this by asking those who were served the ad if they remember seeing it two days after being served. This can be seen as a double-dip, because if they don’t remember it, they’ll be reminded through this process. 

These campaigns typically generate results for a few cents, and are great at keeping brand awareness high. If you need to scale back budgets, and believe that awareness is more business-critical than conversion at this stage, this is the way to go.

4. You have the opportunity to serve people now, and win business later

While there are some key business reasons why you would want to keep your Facebook Ad campaigns active during a time like this, it’s important to also consider how your brand will be perceived by its audience as a result. Given this, we highly recommend that brands consider changing their messaging or offers in order to serve people, as opposed to hard selling at this stage.

Changing your approach just a little in the short term can help you win the trust and admiration of consumers in the longer view. You can do this by offering discounts, freebies in the future, or even complimentary access to premium services.

We shouldn’t kid ourselves into thinking that advertising isn’t about making money, however we should definitely be sensitive about how we do it. Offering helpful, thoughtful service, and/or increased value and utility in a time of need won’t be forgotten when the crisis passes.

We wish you well in weathering this time of uncertainty and anxiety. It’s challenging for everyone – and for marketers, maintaining the balance between business need and issue-sensitivity will remain a difficult balancing act.

Consider the situation your audience is facing, what they need, and where your business can help, and you can build thoughtful, respectful campaigns and offers that will also go a long way towards helping your business make it through the crisis. 

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For more Facebook News, Social Media News or Coronavirus News please click the links.

Please also see our The Voice of Social Media Blog

Social Media Report

A little trust, a little love, and a lot of convenience…

From digital detoxing and data security to the demand for fast and personalized experiences, new forces are changing the rules of customer engagement. 

But amid all these changes, there are timeless customer needs that won’t be changing anytime soon. 

In this ebook, you’ll discover three keys to customer engagement that you can use to build a lasting marketing strategy.

What You’ll Learn

  • What today’s customers expect from your brand on social
  • The 3 C’s of customer engagement
  • How real brands are putting these principles into practice

See Report Below…

Rest of the 2020 Social Media Report Slides.

For more Facebook News, or Social Media please click the links.

Please also see our The Voice of Social Media Blog & Entrepreneur Zone Blog

Business News and Sports News from Mike Armstrong – For other Business Advice & News see http://mikearmstrong.me & http://mikearmstrong.me/news/

YouTube Cuts Video Quality Worldwide To Ease Internet Traffic During Lockdowns

Image via AngieYeoh / Shutterstock.com

YouTube will play its videos on the default standard definition to all users globally instead of its usual high-definition quality to help ease the burden on internet networks as usage spikes during lockdowns worldwide.

The video streaming platform previously intended to reduce its viewing quality in Europe, but will now extend its policy to the rest of the world. YouTube estimates to run its videos on standard definition for 30 days as people stay indoors during the COVID-19 outbreak.

However, the platform told CNN that users will still be able to switch to a higher definition by manually changing the resolutions of their videos.

YouTube explained that the move was initiated “to minimize stress on the system during this unprecedented situation.”

The website has additionally shared a thread of some of its creators’ videos to provide company to those in self-isolation. Check out a few of them below.

For those of you who can #StayHome, some creator #WithMe videos to help you keep boredom, hunger and cabin fever at bay.

— YouTube #StayHome (@YouTube) March 18, 2020

@zoeherdt Real Time Read #WithMe for storytime 📚 – Find more page-turning vids on this Read With Me playlist: https://t.co/790HQ47vYb

— YouTube #StayHome (@YouTube) March 18, 2020

Terri-ann’s Kitchen’s for that awesome Jerk Chicken 🍗 – Find more delicious vids on this Cook #WithMe playlist: https://t.co/OhsTRZGc2t

— YouTube #StayHome (@YouTube) March 18, 2020

@drawwiffwaffles sketch #WithMe for getting the creative juices flowing ✏️ – Find more creativity-sparking vids on this Draw with Me playlist: https://t.co/cGg6zejtpw

— YouTube #StayHome (@YouTube) March 18, 2020

[via CNN, cover image via AngieYeoh / Shutterstock.com] http://www.designtaxi.com/news/409195/YouTube-Cuts-Video-Quality-Worldwide-To-Ease-Internet-Traffic-During-Lockdowns/

Popular Phone Call Trick Could Keep Females Safe From Sleazy Cab Drivers

Image via Shutterstock

Females taxi passengers might be all-too-familiar with dodgy drivers who continuously make them question their safety during the ride.

To combat this issue, social media users are pre-recording videos mimicking phone calls to signal to drivers that they aren’t the only people aware of their trip.

The fake phone calls could start with sentences like, “I can see your location.” Callers might also claim that they are sending someone outside to pick the recipient up, covertly sending out a warning to sleazy drivers attempting to harm female passengers alone in their cars.

There are also interactive “templates” created by social media users that prompt others to fill in the silences with their own speech to make the conversations believable.

Another video to use if you’re stuck in an uncomfortable situation pic.twitter.com/ORx6j92n9D

— niggathée chalamet (@haaniyah_) March 14, 2020

Teens on Tiktok are making fake conversation videos that people can play if they’re feeling unsafe in an Uber pic.twitter.com/OCbQOmrjet

— niggathée chalamet (@haaniyah_) March 14, 2020

Tiktok is truly saving lives out here pic.twitter.com/LTKFGv37KC

— niggathée chalamet (@haaniyah_) March 14, 2020

[via Dazed, cover image via Shutterstock] http://www.designtaxi.com/news/409180/Popular-Phone-Call-Trick-Could-Keep-Females-Safe-From-Sleazy-Cab-Drivers/