Elon Musk’s infamous Twitter buyout is shaping up to be a little more than the billionaire can handle, apparently, driving the Tesla boss to make quick bucks from his namesake.
The perfume is being sold under one of his other ventures, The Boring Company, and it’s weirdly called Burnt Hair by Singed. As for its scent, it is eloquently described as “the essence of repugnant desire.” The closest we get to an actual description is that it smells similar to when you lean over a candle.
— Elon Musk (@elonmusk) October 11, 2022
In a tweet, Musk described that it was only natural he’d go down the fragrance route.
Each bottle costs US$100 and will begin shipping in the first quarter of 2023. Since its launch, it has sold over 10,000 bottles and amassed the wealthiest person alive a million dollars, which he claims is to help with his Twitter deal.
Please buy my perfume, so I can buy Twitter
— Elon Musk (@elonmusk) October 12, 2022
After its inaugural sales, he is now touting himself as a “perfume salesman,” a description that is now reflected in his account’s bio.
The Boring Company has had a track record of taking boring or out-there items and making them highly sought-after. For example, in 2018, it sold flamethrowers for US$500 each and raked in a cool $10 million.
[via Reuters and Bloomberg, images via Boring Company and 188100223 © Hutchinsphoto | Dreamstime.com]