12 mind blowing social media metrics facts…

New post on Online Marketing Hub

12 Mind-Blowing Social Media Metrics Facts (Charts)
by christopherjanb
What Social Media Metrics Mean For Your Business
Tracking social media performance in achieving key business objectives is critical to proving your marketing effectiveness. Without it, your ability to get additional budget, resources and (dare I say it?) keep your job are at risk.

To understand the disconnect between social media engagement and driving business results, examine these 3 data points:

88% of businesses will use social media for marketing in 2014, based on eMarketer’s projections. Social media use for business is mainstream. It’s baked into companies’ business plans. Yet don’t jump to the conclusion that businesses can measure how social media contributes to achieving their goals.
88% believe social media is important to be competitive, according to Hootsuite’s Social Business Benchmark Survey. Translation: At a minimum, you need to be present on social media to keep up with your competitors, even if you can’t figure out what it’s doing for your bottom line.
50% of the c-suite understand social media’s power based on Useful Social Media’s The State of Social Media 2014. Similarly 43% say executive buy-in is a challenge in the Social Business Benchmark Survey. Remember: you need c-suite support to get budget and resources.
12 Mind-blowing social media metrics facts (with charts)
So, what do businesses track to determine social media success?

Here are 12 mind-blowing social media metrics facts.

34% of executives are confident they measure social media correctly according to The State of Social Media 2014.
YIKES!!! This means 66% of executives doubt that they’re tracking social media right. This is consistent with the Social Business Benchmark Survey that found that 39% of respondents believe they can transform social media data into actionable insights.

Why do they believe that?

1. Assessing the easy-to-measure stuff.
This should be no surprise. Social media started as something marketers did on the side and backed into social media metrics later.

In The State of Social Media 2014, the top 3 metrics were:

48.7% measure activity or engagement.
47.3% measure web traffic.
47.0% measure followers or likes.
At best these metrics show that your social media marketing yields interaction. But, that’s not enough.

Social Media Explorer’s Jason Falls clarified this challenge best, “Fan acquisition means doing something to get the attention of users on a social network so they will opt in to your messaging. Customer acquisition is doing something to convince a person to purchase something.”

Actionable Social Media Metrics Tips:

You can improve your ability to convert traffic into leads or sales in the following ways.

Include a social media call-to-action to increase response. Consider driving prospects to join your email list or other interim step in the purchase process.
Use tailored landing pages to drive sales related actions. Keep the branding and scent consistent so social media followers stay and take action.
Incorporate unique tracking codes that can be measured on your sales systems. I’ve seen many firms use fewer codes and be unable to measure the origin of the sale.
2. Tracking branding.
Even traditional media has difficulties measuring branding impact. Therefore it’s no surprise that less than 1 in 5 can do so via social media, according to The State of Social Media 2014.

18.1% measure sentiment. Sentiment can be a soft metric attributable to branding.
On social media, your branding must go beyond your name and logo. It must be recognizable in an image, photo or presentation to help make an impression on your target audience without being promotional.

Actionable Social Media Metrics Tips:

Ensure your brand is social media savvy. Here are 35 social media branding attributes to help you.
3. Monitoring reputation on social media.
Based on Social Business Benchmark Survey, monitoring what’s said about your company is highly important. Specifically:

81% of respondents use social media to learn about their firm’s reputation.
79% of respondents use social media to monitor external communications.
A key reason to have social media monitoring is to track potential issues with your company, brand(s), and/or senior executives so you’re able to respond quickly and appropriately. If you’re lucky there should be nothing to track.

Actionable Social Media Metrics Tips:

Ensure your firm has a set of social media policies. Don’t just create a set of social media policies. Make sure your employees understand how to handle themselves when they’re representing your firm.
Have a social media crisis plan to respond to an issue. Be prepared. Make sure key people are on call when a crisis hits.
4. Measuring leads and sales.
According to The State of Social Media 2014, less than 1 in 4 marketers measure sales.

23.3% measure leads.
19.5% measure sales.
These metrics contribute to your firm’s bottom line. They’re the type of hard data I recommend tracking.

Yet they’re difficult to measure. In most cases, it’s not marketers’ fault. Unfortunately that’s not a good enough reason to give you more budget and resources.


8% to 46% of the time, depending on the platform, social media is the first, last or only platform touched by the customer, based on AOL research. Social media has its greatest impact on the middle of the purchase funnel where it’s difficult to track.

Actionable Social Media Metrics Tips:

You can improve your business’s ability to generate leads and sales using social media. Here are a few suggestions

Create a business blog to support sales. Focus on answering your customers’ questions and showing them how to use and style your products. Link to your product pages where appropriate.
Use LinkedIn to build relationships with prospects. Get your employees, especially your sales team, engaged on LinkedIn on a regular basis. This works better for B2B although it can be useful for supporting your B2C business through supplier and distributor relationships. (Here are some useful LinkedIn tactics to help you.)
Post presentations, ebooks and PDFs on SlideShare – B2B social media gold to get qualified sales leads. At a loss for ideas? Take the Lee Odden Epic Content Curation approach to ebooks.
Build your Pinterest presence. B2C marketers can take this social media interaction to the bank. (Here are the Pinterest tips you need.)
50% of respondents in The State of Social Media 2014 said they could track social media ROI, up from 44% in 2013. This compliments Extole research‘s finding that 52% of marketers find it difficult to measure social media ROI.

This should be no surprise. As any MBA student can tell you – without the ability track sales, you can’t calculate ROI.

5. Reducing costs and returns.
Social media can save sales and returns (a form of negative revenues).

73% of respondents value the ability to resolve customer complaints and questions on social media, according to the Social Business Benchmark Survey. These factors help convert prospects into customers and keep customers from making returns.
Actionable Social Media Metrics Tips:

Promote your social media customer service across all of your social media presences and owned media. Let people know where to get problems resolved.
Count hard numbers in terms of comments, reviews and issues to ensure that they’re handled appropriately.
In total, these social media metrics facts make the case for better connecting your social media activity with your lead generation and sales processes on your website, via phone or in your retail establishments.

To this end, it’s important to ensure that your firm’s sales and costs analytics systems can capture your social media tracking codes.

What other social media metrics do you think are important and why?

BTW, here are some useful related article on: 5 Things You Can Do Get Social Media Driving Revenue.

Happy Marketing,
Heidi Cohen

Heidi Cohen is the President of Riverside Marketing Strategies.
You can find Heidi on Google+, Facebook and Twitter.
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The 12 mind blowing social media metrics facts page was posted “By Mike Armstrong”.

Infographics tips…

New post on Online Marketing Hub

25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary
by christopherjanb

A few weeks ago here on Copyblogger, Demian Farnworth presented the infographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party.

More than just a superficial presence, an infographic is a significant asset pillar with diverse possibilities that help you grow your media empire.

Today, let’s equate the Internet to the world of pop music. In this case, infographics are The Beatles.

They’re irresistible. They create massive hits. At their best, they balance style and substance.

They can be relentlessly imaginative. And like John, Paul, George, and Ringo, they can communicate sophisticated ideas to a mass audience.

Yep, they’re lovable. How lovable?

The factoid below comes from a 2012 infographic by NeoMam Studios.

Even stories about infographics sizzle. I wrote “The Most Important Thing You Need to Know About Infographics” and it climbed to the number one spot on my chart last year.

Before we brainstorm infographic ideas, let’s discuss why infographics work.

Why do we love infographics?
Here are 15 reasons I’ve assessed:

They’re so webable. First, I must offer my theory and ask you to live with my funny new word. Although data visualizations exist in traditional media, they’ve exploded in the digital age because they perfectly suit new media and the devices we use to consume information.
We’re visual creatures. The fun, interactive infographic, “13 Reasons Why Your Brain Craves Infographics,” makes this case with powerful data points.

They simplify complex ideas. Infographics aid comprehension by pairing text with straightforward pictures.
They’re easy to share. We love to share information we find valuable. It feeds our appetites for being conduits of wisdom. Creators and publishers of infographics encourage you to share their content and often simplify the process by providing code you can embed on your website.
They’re familiar. The general recipe for infographics features ingredients we’re comfortable with: illustrations, icons, charts, diagrams, and captions. The familiarity speaks to us and obliterates any objections.
They travel well. Infographics are multi-screen portable. They translate nicely to slides and also tend to work on paper.
They’re fast. Up above, in Number Two, you see an interesting data point about how fast we’re able to process visual information. The process of reading takes time. Given our short attention spans, the speed with which we can absorb visual information makes infographics attractive.
They’re less taxing. A related, but slightly different idea than the one above about speed is we give ourselves a little break when we digest information aided by visuals. We encounter a lot of information daily. We can only read so much. The data below comes from:
Welcome to the information age — 174 newspapers a day, The Telegraph.
Measuring Consumer Information, International Journal of Communication, Vol 6.
How Little Do Users Read?

People thrive on data. We’re drawn to data and proof points. I like this presentation from Juice, Inc. that explains how data drives exploration, understanding, presentation, discovery, motivation, learning, and above all, “doing.”
They tell stories. A lot of infographics use storytelling tactics including characters, conflicts, problems, and resolutions. Stories hold our attention as we relate to characters and go on journeys with them.
They promote branding. When infographics are republished, a brand travels with the image, which usually includes a logo and URL.
People search for them. Because they’re so useful (and often entertaining), people search for infographics, as evidenced in the statistic presented above. Since search engines can’t index the content within an image, headlines often appear with the explicit label “Infographic”.
People collect them. Do you do this? I sure do. I stash infographics for safekeeping on Pinterest and in my swipe files if I suspect I’ll want to reference them (or use them) again in the future.
They dominate the page. I believe one of the many factors that make infographics appealing is they tend to dominate a webpage.
They’re generally large and colorful. Unlike plain text, infographics defeat distractions and help us focus on the content.
Ready to create your own infographic?
Here are 25 infographic types, themes, and concepts:

Process. Create an infographic to explain a process. They’re ideal for breaking down and simplifying a multi-step process that may otherwise appear intimidating.
Comparison. These images may include sections such as: before and after, this vs. that, old way vs. new way, us and them, etc.
Timeline. Infographics help illustrate the evolution of a subject matter.
Roundup. Various types of roundups, such as quotes, reviews, favorites, etc. can be presented as a collection.
Components. Just as it’s useful to break down a process into steps, you can decouple the components of just about anything to aid understanding, i.e., an engine, recipe, or team.
Instructions. Use an infographic to simplify complex tutorials or communicate how to complete a task.
Charts and tables. Simple charts or tables featuring icons or images representing a topic create visual interest.
Categories. Take any category of interest to your audience and tell a story with an infographic. Check out one of my favorites, “The Genealogy of Pop/Rock Music”. Amazing.
Study of a “universe.” Produce massive visual collections on: beers, bands, books, bikes, beaches, etc. Here’s The Ultimate Infographic on Infographics from Curata.
Warnings. This popular article style tends to be irresistible. A list of dangers, myths, or mistakes is a powerhouse for infographics, too.
Metaphor. I love it when an interesting metaphor presents a concept. I bet you do too.
Résumé. Job hunting? The résumé as an infographic is such an engaging idea, services such as vizualize.me and kinzaa.com have sprung forth.
Report. Research and survey results offer great value in traditional report formats, but the same information, or highlights from it, make compelling infographics.
Product or service. You may not score a viral hit with an infographic that showcases what you sell, but you’re likely to have an engaging tool that presents your goods to potential buyers.
Trend. Showcasing a trend in an infographic makes a newsworthy story even more fun.
Past to present. This is another timeline idea that displays the history of a topic.
Place or event. Any place (from a nation to a campground) or any event (from a war to a conference) can be summarized in an infographic.
Guide. A rather obvious theme, I know, but any “how to” begs to be transformed into an infographic.
Family tree. These can be downright intoxicating. You can use a tree, flow chart, or similar symbols to explain relationships.
Cause and effect. You probably see a “this caused that” form of presentation more than you realize. It’s simple and smart.
Biography. Perform a search for “biography of Steve Jobs infographic” and you’ll discover some amazingly creative graphics. Study them for inspiration.
Story. Simple one here. Tell a story, like a picture book.
Manifesto. This approach can be a stellar branding tool. Write a manifesto that defines what you stand for and have a great designer create an infographic that makes you proud.
List. Don’t ignore this age-old, can’t-miss tactic for communicating fascinating, useful content.
Acronym. Spell out an acronym or abbreviation, with pictures, of course, and you’ll have a double-whammy simplification of a robust idea.
Grow your audience with infographics
Which type of infographic will you make to reach and educate a larger audience?

Share your thoughts about incorporating infographics into your content strategy over on Google+.

Editor’s note: If you found this post useful, we recommend that you read How to Make Winning Infographics Without Risk by Demian Farnworth.

Flickr Creative Commons Image via Saad Faruque.

About the Author: Barry Feldman operates Feldman Creative and provides clients content marketing strategies that rock and creative that rolls. Barry also authors “Content Marketing Minds” at Social Media Today, and he was recently named a Top 40 Digital Strategist by Online Marketing Institute and one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. He recently released a comprehensive strategic workbook “The Planner for Growing Your Business with Effective Online Marketing.” If you would like a piece of his mind, visit his blog, The Point.

The post 25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary appeared first on Copyblogger.

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The post about Infographics page is posted “By Mike Armstrong”

Mobile Marketing Statistics

New post on Online Marketing Hub

Here are the Latest Facts on Mobile Marketing. They Will Surprise You
by christopherjanb

We are spending 2 hours 51 minutes a day on our mobile devices. The only other media we spend more time on is TV at 4 hours and 21 minutes.

This amount of increasing attention for mobiles has some big implications for advertising and marketing budgets.

This mobile momentum is also partly driven by two technologies that have intersected that are both addictive and compulsive.

Social networks and mobile devices.

This is one of the reasons Facebook bought Instagram for future mobile advertising. Mark Zuckerberg has also stated that Facebook would continue to focus on growing its mobile advertising and with 62% of its revenue in Q2 of 2014 now coming from mobile ads, that goal is being fulfilled.

The emerging buzz about mobile marketing
Emarketer came out with a survey, not so long ago, based on the scheme of things in US market and the upcoming trends in advertising spending. What it revealed was that over the next few months we will see a massive jump in the ad spending, something the likes of which hasn’t been witnessed in over a decade. This 5% increase in ad spend hasn’t been seen since 2004.

The US market alone will witness an investment in excess of $180 billion in the ads in just one year.

It is also predicted that digital ad spend will almost match TV by 2017 and mobile will be a big chunk of that.

But as mind boggling as this figure is, what caught our interest was another piece of stat which suggests that the biggest chunk of this ad expenditure will come from mobile advertising. Here are some more facts on mobile marketing that may grab your attention.

When they compared the mobile advertising trends of 2013 with the expected trends (based on quantitive analysis), they found out that the marketeers will be spending more than 80 percent on mobile advertising as compared to the amount they was invested in 2013.
When we compare it with the traditional advertising mediums, 2015 will see mobiles accounting for 14% of the total ad spending in US, while newspapers will witness a decline to 8.6% and magazines to 7.9%. The radio ads won’t fare any better at 8.2%.
And then you have Business Insider that comes out with equally startling figures. As per their studies, between 2013 and 2018, we are going to witness a five-year compound annual growth rate of close to 50% in the mobile advertising revenue.

This massive leap in mobile advertisement spending hardly comes as a surprise to those not novices to the workings of the virtual world.

Advertisers can only be expected to broadcast their products and services in the places they find their targeted audience at. And the mobile phone realm is not just the place where they find their targeted audience, but they gain a hell of a lot of consumers who aren’t very fond of window-shopping.

Formulaic advertisement
The effect of radio and print advertisements on the end user is well documented, and so is the case with the TV advertisements. But the fact that they have been talked about enough doesn’t take anything away from their impact on the consumers, and their significance for advertising professionals. They have been reliably known to establish an instant connect with the end users and that’s precisely why they have remained the go-to mediums for companies looking to pitch its product to a massive customer base. And television commercials have been seized with a keen desire by the same brands, owing to their chief virtues that we are more than aware of.

Be it on the television at your home, the electronic hoardings out side, or the giant screens of movie halls, we are accustomed to our daily dose of TV ads. Thanks to improved quality and creativity standards, the TV ads work and work well.

Why mobile marketing?
The question is then, why suddenly this lean towards mobile marketing?

It rather is a result of the constant pursuit of better results and smaller budgets. The key here is not to overplot the ad content, but to pitch it on a medium that consumers carry with them all the time.

Sitting at a coffee joint
Watching a ridiculously insipid television soap
Killing time at office
On a bus ride
….. and so on
You can’t overstate the fact that the world is going more mobile by the hour and all marketeers are doing is keeping up. As for the mobile shopping, those tiny ads keep getting user’s attention. Unlike the brick and mortar stores, buying unneeded items is much too common on Smartphones, where all you need is a few taps on the screen.

Now, if that doesn’t make advertisers of the world smack their lips in temptation, nothing else will!

Guest Author: Lucie Kruger is an eminent Senior Content Editor and IT consultant for Mobiers Ltd, a leading mobile application development company. You can also contact her, if you are looking forward to hire mobile application developer.

The post Here are the Latest Facts on Mobile Marketing. They Will Surprise You appeared first on Jeffbullas’s Blog.

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Here are the Latest Facts on Mobile Marketing. They Will Surprise You

The Mobile Marketing Statistics from the US page was posted “By Mike Armstrong”