Tag: SouthEastBiz

Mike Armstrong on the Fire in the Belly Podcast – #MikeArmstrong #MikeArmstrongNews #MikeArmstrongPodcasts

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Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

7 tips for those looking to start a podcast…

1. Choose a Topic You’re Passionate About

Before you hit record, it’s a good idea to give serious thought to why you’re starting this podcast in the first place. And don’t take this step lightly! Starting a podcast takes a lot of hard work (maybe more than you think). Not everybody is cut out for it. But we’ll assume that you are.

A good starting point is to figure out which topic you can talk about naturally and endlessly. Your true passion. We all have one. What’s yours? A good measure is to do a test show with no notes or preparation whatsoever. Can you fill 30 to 60 minutes just talking about your topic off the top of your head and make it interesting? Good! You found your topic.

Now, search iTunes for other podcasts in your niche. Did you choose a crowded niche with many existing podcasts? Try to think of ways to differentiate your show from theirs. For example, you can choose a sub-niche with a more targeted audience.

2. Brand Your Podcast

Now that you’ve chosen your topic, it’s time to start crafting your podcast. Just like creating products or services, your podcast is its own brand. Branding your podcast starts with choosing a good name.

Pick something that is both memorable and speaks to your topic/audience. It’s my opinion that direct, descriptive names work better than abstract or overly creative names. Before you can hook your audience with your killer smile and groundbreaking content, you’ll need them to tune in. That’s why your podcast name needs to jump out and grab them. Remember that much of your audience will be discovering your podcast via iTunes or Google search. So it’s a good idea to include a keyword or two within your show’s name.

Next, you’ll need a logo. For a podcast, it’s important to come up with an attention grabbing logo and a show image for your iTunes listing. Again, it’s about crafting your brand to stand out in iTunes podcast search results.

3. Format and Structure

Will this be an audio or video podcast? It’s my belief that video podcasts have an easier time gaining traction with an audience simply because they are more personal. Aside from offering valuable content, you’re selling your personality, and video is the most effective and authentic way to do that. It’s a good idea to offer an audio-only version of the podcast for those who prefer to listen and don’t want to download bulky video files.

Now we need to structure the show. Let’s start with your schedule. Once a week? Once a month? Whatever schedule you choose, be sure to keep it consistent. A quick way to lose audience members is to release a show four weeks in a row, then go on hiatus for several months. People appreciate a regular schedule, and even a regular day of the week.

Finally, you need to choose your show length. Break it down into segments and allot a certain amount of time to each segment. I believe 30 to 50 minutes is a good length for an episode as it’s long enough to pack in quality, in-depth conversation, and short enough to fit within the typical work commute. Some prefer quick episodes of under 20 minutes each. Again, consistency is key. You don’t want to set your audience’s expectation for 45 minute episodes, then do a 15 minute episode.

4. Plan Your Content

Now it’s time to map out the most important aspect of your podcast, the content. Podcasts are no exception to the adage “content is king.” Your topics, conversation flow, personality, and overall engagement are what will ultimately determine the success of your podcast.

It’s a good idea to keep a running list of show topics. As soon as an idea strikes, note it down and plan it for an upcoming show. One way my co-host Dave and I come up with topics is to simply recognise when we stumble upon a great topic for a show. We’ll be having a spontaneous chat, talking shop about freelancing and web design, when suddenly it’s apparent we’ve hit on something interesting and relevant for the show. Write it down.

Some podcasts break each episode into segments. If your niche is somehow tied to current events, it may be a good idea to cover news topics as part of your show. Perhaps a guest interview is a main component in your format. Plan for each of these segments and keep in mind the timing and flow of each.

Finally, it’s beneficial to think about some kind of script for your show. This will be different for everyone. My preference is to have a few sentences written out beforehand to use as the introduction to the show; something to get it off to a strong start and introduce the topic and guest properly. The rest of the show’s topics are planned using short bullet lists indicating which points I want to hit on.

The idea is to make sure I’m covering what I want to cover, while keeping the delivery natural and somewhat improvised. Again, it’s up to you to find the right balance.

5. Record, Broadcast, and Edit Your Podcast

Now on to some of the technical aspects for creating a video podcast. Surprisingly, there are quite a few tools needed to piece together a working podcast. Here are the ones we use:

Blue Yeti USB Condensor Microphone— I strongly recommend investing in a quality microphone. It will drastically improve the audio quality of your show. The Yeti USB mic is reasonably priced and it delivers great sound.

Skype — All of our shows start with a Skype video chat. Now that Skype 5 includes the ability to have video conference calls, it’s a perfect choice for having a three-way conversation. Plus, the sheer popularity of Skype makes it easy on our guests who are already comfortable using the platform for online conversation.

ScreenFlow — This is a great app for recording and editing screencasts. It’s easy to use and packs in powerful editing features.

Blip.tv — With the finished recording edited and exported, it’s time to put it up on the web and submit it to the iTunes podcast directory. Luckily, Blip.tv makes all of this very easy. Plus it’s got great reporting tools to check the popularity and reach of your podcast.

BoinxTV — BoinxTV serves as our virtual control room, allowing us to produce a live web broadcast for our show. It has features to allow for quick switching between cameras and screens and other visual effects like captions and transitions.

Justin.tv or UStream — Both are viable options for when you want to broadcast live on the web. We feed our output from BoinxTV into one of these services to fire up the live show. We then embed the video and chat room right on our website for the audience to participate live.

CamTwist — This little utility allows us to route the video feed between BoinxTV and Justin.tv or UStream.

Audio Hijack Pro — This fun little app is used to route the audio from Skype into BoinxTV. Be sure to check out the psychedelic sound effects you can apply in the process!

Skype Call Recorder — This plugin for Skype adds functionality to let you record a Skype call. This can be useful if you’re only interested in making a recorded podcast (not broadcasting live). Plus, it comes packaged with handy utilities for splitting a conversation into individual movie files, and stripping an MP3 audio file from your movie file.

6. Grow Your Audience

With your podcast created and released to the world, now comes the hard part: promoting your podcast and growing your audience.

I’m a believer that if you focus your efforts on creating the most interesting and engaging content possible, you will naturally attract an audience and grow a community around your work. But there are a few things you can do to help move things forward:

  • Have a solid website. Something professional, clean and simple. The focus is your podcast, so let the design of your site support that. I recommend going with a quality, premium WordPress theme to get up and running quickly.

  • Build community around your podcast. Encourage your audience to participate in your live chat (if you have one). Ask for feedback, conduct surveys and polls, keep a close eye on your podcast’s analytics (via blip.tv). Know which topics garner the most interest from your audience and let your audience help shape the direction of your podcast.

  • Sharing is great. Ratings are better. As with any web content, social media integration is a must for your podcast to help your audience spread the word faster. If your podcast is largely distributed via iTunes, you’ll want to encourage subscribers to rate and review your podcast to help boost its standing within the iTunes directory. This is one of the best ways for your audience to help you get discovered.

7. Monetise Your Podcast

Just like starting a blog, starting a podcast should be about quality, authentic content first and monetization second. You can’t have the latter without the former. That said, there are several methods to monetize your podcast which are worth considering:

  • Try to sell advertising placements on your show. Just like advertising on a blog, this requires a significant audience in order to bring in real revenue. It also runs the risk of turning off your audience who may not want to hear plugs in between quality content.

  • A more viable approach, and one that may be more lucrative, is to simply build your personal brand using your podcast as the medium. Hosting a podcast — particularly a video podcast — is a great way share your personality and let your ideas shine. Today’s wisdom dictates that promoting your personal brand can translate into building a prosperous business. Just watch any video by Gary Vaynerchuk and I think you’ll agree.

Have Fun!

I hope you find this guide helpful as you plan your video podcast. No matter what niche you’re in — live or recorded, video or audio — the key is to have fun with it and let your passion for the topic shine through. Now press record and start podcasting!

This was taken from an article on Mashable called 7 tips to starting a successful podcast.

You can find our own podcast – The Mike Armstrong Podcast by clicking the Link!

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Tottenham do NOT plan to sell Harry Kane this summer, amid talk of £200million Manchester United transfer

Tottenham have absolutely no plans to sell talisman striker Harry Kane this summer. Reports surfaced over the weekend that Spurs would be willing to …

Tottenham do NOT plan to sell Harry Kane this summer, amid talk of £200million Manchester United transfer

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Tottenham do NOT plan to sell Harry Kane this summer, amid talk of £200million Manchester United transfer

Tottenham have absolutely no plans to sell talisman striker Harry Kane this summer. Reports surfaced over the weekend that Spurs would be willing to …

Tottenham do NOT plan to sell Harry Kane this summer, amid talk of £200million Manchester United transfer

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Morning Motivation – Positive Coronavirus News #PositiveCoronavirusNews

Business News Coronavirus News and Sports News from Mike Armstrong – See https://mikearmstrong.me/news

For Business Advice follow the link or visit one of our Blogs: Entrepreneur Zone | King of Marketing | The Voice of Social Media | Networking Grapevine | British Business News |

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Coronavirus: Gary Neville outlines 5 things that must happen while the epidemic threatens the season

Gary Neville has outlined five things he believes must happen to patch things up in the Premier League amid the coronavirus epidemic. The spread of …

Coronavirus: Gary Neville outlines 5 things that must happen while the epidemic threatens the season

Business News Coronavirus News and Sports News from Mike Armstrong – See https://mikearmstrong.me/news

For Business Advice follow the link or visit one of our Blogs: Entrepreneur Zone | King of Marketing | The Voice of Social Media | Networking Grapevine | British Business News |

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Police ask train passengers why they travel as the coronoavirus blockade continues

The police will stop the passengers on the train to question them about their movements as the coronavirus blockade continues, with everyone urged to…

Police ask train passengers why they travel as the coronoavirus blockade continues

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Sussex Business News from Haywards Heath Business Association

Please see our latest Blog summarising what we know so far about yesterday’s announcement by the Chancellor: https://www.onthespottax.co.uk/blog/entry/2020/03/26/coronavirus-a-new-world-grants-for-sole-traders The grants are targeted towards established trading sole traders and partnerships who mostly live off their trading profits. This seems to be the last major financial package…

The post Coronavirus – A New World! – Grants For Sole Tradersappeared first on Haywards Heath Business Association.

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The Chancellor, has announced a new Self-employment Income Support Scheme to support self-employed people who have been adversely affected by COVID-19. GOV‌.UK has further details about who is eligible for the scheme and how it will work. Self-employed people do not need to get in…

The post COVID-19 Self-employment Income Support Scheme – Stay safe onlineappeared first on Haywards Heath Business Association.

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As St Peter & St James are not trading through their shops at the moment they are trying to raise as much as they can on their eBay site. Due to this they are looking to borrow 3 digital cameras and 3 weighing scales for…

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On Wednesday 25th March we held our first ‘Ask the Expert’ zoom meeting on Business Finance in conjunction with Simply Business Finance Limited and Mid Sussex District Council . During this difficult time we’re opening these events up to our members and non-members in the local area…

The post Calling all members – Please consider sharing HHBA updates with your own contacts!appeared first on Haywards Heath Business Association.

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The Government has released some new information about a tax helpline to support businesses affected by Covid-19. More information can be found here: https://www.gov.uk/government/news/tax-helpline-to-support-businesses-affected-by-coronavirus-covid-19?utm_source=abf58be4-7483-44cd-bb85-455b78fce0ae&utm_medium=email&utm_campaign=govuk-notifications&utm_content=immediate   The Local Enterprise Partnership (Coast to Capital) have set up an on-line portal through which businesses can record details of…

The post Business impacts of Covid-19 – tax helpline appeared first on Haywards Heath Business Association.

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At the Jonathan Lea Network we have recently noticed an increase in enquiries about wills. We do hope this is more to do with many us now not having to go to work (or at least travel to their usual office) and therefore some of us…

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Following further restrictions to limit the spread of coronavirus announced on 23 March 2020, the Chancellor has announced that the retail, hospitality and leisure discount will also apply to estate agents, lettings agencies and bingo halls that have closed as a result of Covid-19 measures….

The post Expanded Retail Discount – new types of property added appeared first on Haywards Heath Business Association.

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Below is information on the next Micro Business Grant Scheme which is scheduled to launch at the end of April. Micro Business Grant A4 flyer 2020+3 A guidance note is also available for businesses interested in applying. Micro Business Grant Scheme – Guidance Note v4…

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Here, at Travail Employment, we’re working hard to source employment for people whose work lives have been adversely affected by the Coronavirus outbreak.  We’re taking an influx of calls from candidates who are able – and need – to work.  If you’re business is within…

The post We’re here to help at Travail Employment appeared first on Haywards Heath Business Association.

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Join Stephanie Drinkwater for a virtual coffee, chat or call, please message first on sdrinkwater@handpicked.co.ukRegional Account Manager Hand Picked Hotels Dear valued guests, loyalty members and friends of Hand Picked Hotels Our wonderful guests and loyal and valued team members are at the heart…

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These products  are designed to preserve long term wellness that carries you through all your body’s  highs and lows. Together the 3 products  Build,Sustain and Enhance  your body’s performance levels. The products will boost your your Immune  System and achieve  a long term state of well…

The post HHBA Member – Global Health Solutions appeared first on Haywards Heath Business Association.

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With the ‘Lock-Down’ situation taking hold, it is even more important to know there are people out there willing to help and support you, with your technology, computers, smart devices as you use them even more to work from home, keep in touch with family…

The post Providing support for: Tech; Computers; Smart Devices – working from home! appeared first on Haywards Heath Business Association.

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The council have had specific concerns raised over the prospect of increased fly-tipping and particularly in relation to builders’ waste as they continue to operate.  In case anyone was unaware, the WSCC Transfer Stations (e.g. Burgess Hill) remain open for commercial waste and it is…

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How to create relevant and authentic brand imagery on lockdown by Rebecca Downie. Read the full article here >> Rebecca Downie Photography – HHBA Member directory profile

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The coronavirus pandemic is set to fundamentally change the way we live our lives. It’s an anxious and upsetting time, and while the primary concern is health, our financial wellbeing is also important. Many are worrying about losing their jobs, paying their mortgages and how…

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Here is the link to the DMH Stallard website with all of our coronavirus related news and articles we have published to date – https://www.dmhstallard.com/coronavirus-updates There is a particular good one with Q&A’s about the Job Retention Scheme.

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Business News and Sports News from Mike Armstrong – See http://mikearmstrong.me

For Business Advice follow the link or visit the Entrepreneur Zone