Make sure you're not making these common SEO mistakes.
Make sure you're not making these common SEO mistakes.
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When you want to make an impression on people, you no doubt do things to enhance your personality. You wear the clothes that suit you best or if you’re a business, show off the best of your packaging and messaging.
Most social media bios – including Instagram – function as your digital personality. It’s an extension of what people expect in real life, whether the impression they get is accurate or not. And it’s where people instinctively go when trying to understand you (or your brand). Your Instagram bio is the information section of your account, and it's the first impression visitors to your profile page have of you.
Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your value to your audience. In this article, we’ll share some ideas for making the most of your Instagram bio and examples of some of our favorites.
An Instagram bio is the section at the very top of every Instagram profile that displays:
Your bio is the first point of contact and should reflect your brand and personality as much as possible. A good bio encourages action from the visitor (‘Shop Now’, ‘Subscribe’, ‘Contact Us’) or gets them invested enough to engage with the content you offer.
When thinking through which of these features to include in your bio, consider the following:
There are different ways to approach your Instagram bio. Here’s a breakdown of how you can set yours up using examples from existing accounts.
Many people choose to keep their bios as simple as possible. Some just outright state what they are like So It Goes magazine with no other information.
And some accounts like Kinfolk just have their link-in-bio and business category up and leave the rest of their information blank. (P.S. This is only likely to work if your target audience doesn’t require much information from Instagram as a channel of communication).
Some bios just go straight to the point with the information new followers might be looking for. It can even save them a Google search if the way they would typically find out the information in your bio is by clicking through several pages.
Getaway House details all the places you can find its rental cabins, saving you a fruitless click to their website.
Newspaper Club states several offerings for its audience – print your own newspaper, get it delivered anywhere in the world, and get free samples.
Ting’s Chips tells you right away where you can find its products.
You can choose the route of the Quirky™ Instagram bio by using alternative imagery. This tactic depends on your brand personality – not many people expect “cute and fun” from their logistics company.
Chubby Home uses emojis that match its cute and friendly brand personality.
Visceral Home uses alternative fonts to grab attention. But keep in mind that fonts outside what you normally get on Instagram may not be very accessible as screen readers may be unable to pick them up.
If you want to get people to do something immediately, your Instagram bio is just the place to tell them.
The Cosmic Latte asks visitors to sign up for their newsletter.
Byredo says to “shop online and in-stores.”
Make the sale right off the bat by offering deals to visitors – after all, they’re potential customers.
Wild One offers several deals to visitors, from a discount on shopping a specific product to free shipping on orders over a certain amount.
Free Mvmt Shop offers unlimited access in your first week of use for $25.
Some potential customers need a little more convincing than others, so calm their worries with the reasons they should trust your brand.
Kola Goodies does this by mentioning publications they’ve been featured in like Forbes and Bon Appetit. For anyone wondering if they should try a new food brand, this can make them more confident.
Chamberlain Coffee uses this strategy by highlighting its connection to popular founder Emma Chamberlain.
If you’re looking for more ways to optimize your Instagram bio, here are some of our top recommendations:
You and your business will evolve – and your social media bios should evolve in tandem. Instagram bios don’t need to be static – you can edit them to your heart’s content, so take advantage of the freedom to highlight any new projects or releases or start a new campaign.
Beyond optimizing your account, you might also be focused on growth, whether of your followers or overall metrics. Take the chance to start scheduling your Instagram posts through Buffer and build the organic momentum that will take your Instagram page from “meh” to “must-follow.”
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Question: I have a lot of great ideas, but I find that I don’t have enough time to make all of them come to life. What do you recommend?
Creating content can be fun, especially when you have many ideas to work on, but it’s also super time-consuming. There are many workarounds to this, from content repurposing and cross-posting to content batching – the highlight of today’s article.
Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.
With this strategy, you make content in batches to use for over a long time period. For example, instead of creating a new graphic every time a post is ready to go live, you work on several images several weeks in advance.
Content batching is a productivity and planning technique that can help you improve the creation process for you and your business.
The main goal of content batching is to help you stay ahead of the curve so you can focus your energy on other areas of your business. It also helps you:
For anyone looking to be more consistent with publishing content, creating content in batches is a great way to do all the hard work in one go, so you have multiple options for future use.
Content pillars are the themes or topics used to guide what you post for your brand. A baby clothes brand will post baby and parent-related content, and a logistics company will post transportation and (e)commerce content.
Some ways to identify content pillars include:
An example of a brand that knows its content pillars is Ello Products, which sells reusable food and liquid storage products. Across its social media, the brand publishes content that tends to be centered around these things: sustainability, meal prepping, and customer-driven campaigns.
Outlining your pillars keeps your evergreen content cohesive so audiences know what to expect outside of time-bound content. You can discover what content pillars will resonate with your audience through a mix of competitor and audience research, as well as experimentation with different options.
Experimenting is particularly important because the results from your analytics can help you better determine what your audience connects with and what you should leave behind. Bonus tip: if you use Buffer to schedule content, you can easily track your analytics within your account!
For content batching to be effective, you must plan ahead of time. The ideal outcome of batching is to help you be productive while reducing procrastination, which means you must put in a lot of initial effort for the eventual outcome.
If you’re looking for ideas for content to create, here are some of our suggestions.
The Cosmic Latte is an account that provides its audience with content meant to educate and entertain about astrology. When visiting their account, their audience can expect to see content around relevant topics like horoscopes or customer testimonials.
This is a great example because, with astrology-focused content, you can plan farther ahead. After all, the information is based on predictions that can be interpreted for different audiences. As long as the creator keeps track of what’s up next, whether that’s Virgo season or a full moon, they can stay ahead of the curve and plan content accordingly.
Callout: You can use Buffer’s Drafts feature to put down your ideas as they come and expand on them when you’re ready. This way, you don’t spend too much time brainstorming and can dedicate time to the creation process.
This is the bulk of the work of batch-creating content for social media, and it relies on proper organization with a content calendar or similar tracking system. At Buffer, we use Notion to keep track of what projects we’re working on, so we always know when a piece of content is meant to be published and can create it ahead of time. This method works for us because we have a clear view of everything we need to get out but can also move things around if we need to.
A great way to avoid spending hours in a day creating content is to set aside specific hours in a day or days in a week to work on specific parts of your content that you can do at once. For example, you might spend a few hours on a Monday creating the visual content for your brand, whether that’s product photography or creating images in Canva or Photoshop. Then you can dedicate a Tuesday to drafting the copy that goes along with your imagery and so on.
The final piece of the puzzle that makes content batching so effective: scheduling.
If you’re worried that scheduling ahead of time affects the performance of your posts, fear not! We’ve answered that question, but the short answer is that it doesn’t. If anything, it helps you stay consistent with scheduling so you never have to worry about forgetting to post.
And of course, you should use Buffer to schedule your batch-created content – get started here.
In other words, don’t put pressure on yourself to post on social media, batched content or not. Life happens, and part of avoiding burnout is understanding that some days, you just won’t be able to get anything up, and that’s okay.
Instead of doing hours' worth of work, bake content batching into your weekly process so you do smaller amounts with the same effect of having content ready ahead of time.
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