Tag: Social Media News

The Rise of New Short-Form Video App Zynn Could Spell Trouble for TikTok

New short-form video app Zynn is on the rise, and that could present new challenges for TikTok – in more ways than one.

https://www.socialmediatoday.com/news/the-rise-of-new-short-form-video-app-zynn-could-spell-trouble-for-tiktok/578733/

Twitter’s Making it Easier to Add Alt-Text Descriptions to Uploaded Images

Twitter's making it easier for users to add alt-text descriptions to their uploaded images, with a dedicated '+ALT' icon on the image.

https://www.socialmediatoday.com/news/twitters-making-it-easier-to-add-alt-text-descriptions-to-uploaded-images/578731/

TikTok’s ABCDEs of Great Brand Content [Infographic]

TikTok has outlined some of its key pointers for brands looking to establish connection with audiences via the app.

https://www.socialmediatoday.com/news/tiktoks-abcdes-of-great-brand-content-infographic/578730/

Twitter Adds Option to Include Custom Banners on Lists

Twitter will now enable users to upload custom header images on lists, which will be displayed when lists are shared via URL.

https://www.socialmediatoday.com/news/twitter-adds-option-to-include-custom-banners-on-lists/578729/

Google Launches Discovery Ads in All Regions, Providing New Ways to reach Browsing Consumers

Google has expanded the availability of its Discovery Ads, providing a new way to reach users across its apps.

https://www.socialmediatoday.com/news/google-launches-discovery-ads-in-all-regions-providing-new-ways-to-reach-b/578727/

President Trump Calls for Regulation of Social Platforms After Fact-Check Markers Were Adds to His Tweets

After Twitter fact-checked some of President Trump's tweets regarding mail-in ballots, the President has now vowed to push for increased regulation of social platforms.

https://www.socialmediatoday.com/news/president-trump-calls-for-regulation-of-social-platforms-after-fact-check-m/578728/

Facebook Adds New AR Tools for Creators, Including Music-Activated Effects

Facebook is adding some new AR tools to its Spark AR creation platform, where people can create their own digital effects for Stories.

https://www.socialmediatoday.com/news/facebook-adds-new-ar-tools-for-creators-including-music-activated-effects/578726/

Facebook Launches New Music Collaboration App ‘Collab’ As it Seeks to Stay Ahead of Rising Trends

Facebook's experimental NPE team has released yet another test app, this time focused on music collaboration.

https://www.socialmediatoday.com/news/facebook-launches-new-music-collaboration-app-collab-as-it-seeks-to-stay/578716/

Google Adds New Tools to Help Businesses Call for Support and Promote Online Options During COVID-19

Google is adding some new ways for businesses to promote donation options, and alternate, online offerings, during COVID-19.

https://www.socialmediatoday.com/news/google-adds-new-tools-to-help-businesses-call-for-support-and-promote-onlin/578711/

Instagram Announces Next Stage of IGTV Monetization, New Revenue Options for Instagram Live

Instagram has announced a new way for creators to generate revenue from Instagram Live, and the next stage of ads in IGTV content.

https://www.socialmediatoday.com/news/instagram-announces-next-stage-of-igtv-monetization-new-revenue-options-fo/578705/

LinkedIn is Considering New Reactions to Express More Responses During COVID-19

LinkedIn is considering new Reactions types to help users express responses to COVID-19 reports.

https://www.socialmediatoday.com/news/linkedin-is-considering-new-reactions-to-express-more-responses-during-covi/578643/

Twitter Puts its Support Behind Campaign to End Government-Implemented Internet Shutdowns

Twitter has put its support behind a group campaigning against internet shutdowns around the world.

https://www.socialmediatoday.com/news/twitter-puts-its-support-behind-campaign-to-end-government-implemented-inte/578640/

Twitter Adds Fact-Check Notification to Tweets from President Trump Regarding Mail-In Ballots

After months of criticism over its inaction on questionable claims in tweets from President Trump, Twitter has added fact-check labels to some of his tweets.

https://www.socialmediatoday.com/news/twitter-adds-fact-check-notification-to-tweets-from-president-trump-regardi/578642/

How to Sell on Facebook and Instagram [Infographic]

How do you set up a shop and sell goods on Facebook? Here's an overview of the current process.

https://www.socialmediatoday.com/news/how-to-sell-on-facebook-and-instagram-infographic/578641/

Here’s How Facebook and Pinterest are Making Shoppable Content Easier to Navigate

The number of Pinners who engaged with shoppable product pins has increased nearly half (44%) year-over-year. During a time when browsing the aisles of a favorite store just isn’t possible, the platform has doubled down on its exploration of ways to improve product discovery and customize listings with a focus on facilitating purchase behavior and mimic that IRL storefront look and feel.

Last month, the platform unveiled features allowing users to shop in-stock products inspired by their own Pins. It also introduced a new Shop tab that functions as a personal shopping list. Fast forward to today, Pinterest is making an even bigger push for shoppable content with a new feature, “Shopping Spotlights,” that centers on purchases driven by curations from guest editors, including influencers and publishers.

Shopping Spotlights

In a statement to WWD, Amy Vener, Head of Retail Strategy and Marketing at Pinterest explained the impetus follows an 18-month theme in product development around bridging the gap between people finding inspiration and enabling them to take action. “Putting [Pinterest] users in the hands of these experts based on trends that are timely, and connecting them to the products they can buy, was a key reason why we launched the Shopping Spotlights feature.”

Shopping Spotlights is accessible via a feed of highlighted panels along the top of the “Search” tab. Content is hand-picked by guest experts and fashion leaders including author Elaine Welteroth, fashion blogger Blair Eadie, and interior designer Sarah Sherman Samuel. Per the official announcement, they will soon be joined by top fashion and lifestyle publishing partners Refinery29, Domino, Who What Wear, InStyle, Nylon, and Harper’s Bazaar. Beyond editors’ picks of influential fashion, publisher, and home tastemaker content, users are able to more seamlessly shop curated ideas based on the most relevant Pinterest trends of the moment.

How does it work? Simply tap through on any Spotlight to see themed collections including products linking directly to in-stock pages where you can make your purchase. In some cases you’ll encounter items from brands who are directly contributing to notable causes such as COVID-19 relief. The platform reports that over the past few weeks, searches for “help small businesses” and “support small businesses” have increased by more than 350 percent.

Facebook “Shops”

Similarly to Pinterest, Facebook is making its own moves to enhance its platform for the purpose of bringing people the joy of shopping as well as help businesses in their pivot to e-commerce.

The platform currently has its Marketplace while Instagram offers the capability to buy products featured in posts and ads. Its latest efforts, however, go even further. Called “Shops” the latest update makes it possible for businesses to turn their Facebook and Instagram pages into digital storefronts. Announced via a live stream, CEO Mark Zuckerberg explained that expanded e-commerce is vital to rebuilding the nation’s economy. “We’re seeing a lot of small businesses that never had online businesses get online for the first time,” he said.

Each business can select the products they want to feature and then design the shop to their liking including picking a coverage image and accent colors that showcase their brand. Beyond the brand’s Facebook page and Instagram profile, products will appear in stories or in promoted content.

In-app and Live integrations

As the update develops, Facebook is working towards purchases made directly from a chat within WhatsApp, Messenger or Instagram Direct. It also plans to integrate loyalty programs with shops and give users the chance to shop while they engage in a live stream. In this scenario, brands can tag items from their catalogs so they appear at the bottom of their Live.

Finally, Instagram Shop is slated to launch this summer where users can browse items in Instagram Explore. There they can find inspiration from collections from their favorite brands on the @shop account. Later in the year, it plans to add a dedicated shopping tab to its navigation bar.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post Here’s How Facebook and Pinterest are Making Shoppable Content Easier to Navigate appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/05/heres-how-facebook-and-pinterest-are-making-shoppable-content-easier-to-navigate/

How ViacomCBS Pivoted to Air Culturally Conscious Campaigns During the Kids Choice Awards

The COVID-19 crisis has caused a mass shuffle in TV advertising that’s required brand marketers to sidestep their current ad campaigns to make room for culturally sensitive content with updated messaging. When it was announced in April that the KCAs would air in early May, Velocity quickly approached the show’s sponsors with strategies to update their campaigns, where necessary, enabling the brands to continue to support the show and promote their messages.

“Everything about this year’s Kids’ Choice Awards was focused on providing an entertaining experience for kids and families in the comfort of their own homes, from the homes of all their favorite celebrities and heroes. It was much more intimate, since we were adhering to social distancing guidelines, but also lighthearted and relatable for our fans,” says April McKenzie, Vice President of Activation at Velocity. “Our advertisers wanted to ensure their campaigns provided maximum impact while aligning with the current reality. We worked swiftly to reimagine the content and adjust any creative developed for the original live show that was planned for March.”

ViacomCBS x MilkPEP

Among the partners who updated their campaigns were Mattel Barbie and Milk Processor Education Program (MilkPEP). George Sholley, Vice President of Production at Velocity, shared, “Working with each brand, we were able to edit some of the shots or add in new pieces of content to ensure the creative reflected the current global situation while maintaining their core messages.”

“We’re nimble by nature,” adds Lisa Bull, another VP of Activation at Velocity. “For Barbie and MilkPEP specifically, we needed to adjust the creative to reflect the current environment for our audience. Together, with our partners, we were able to move quickly to deliver amazing creative with timely messages.”

MilkPEP worked with Velocity to create a custom campaign that included 2-minute and 30-second cuts. Filmed in February, they featured Olympic-hopeful skateboarder Bryce Wettstein performing choreographed tricks and dance moves with kid-dancers and professional BMX riders at a skate park. Velocity re-cut the original spots, weaving together a series of single-person shots to replace the group scenes. The final moments of the ad encouraged viewers, “Wherever you are, whatever you do…milk it.”

“Less than a month ago, you wouldn’t have to think twice about creating and airing an ad that showed kids skateboarding together and having fun. But, times have clearly changed,” explains Justin Kovics, VP and Group Creative Director at Velocity. “We had to ensure the message our partners wanted to express wasn’t tone deaf in the current climate of social distancing, especially because kids are a huge part of the Kids’ Choice Awards’ audience.”

“We are grateful for our partnership with Nickelodeon and agency Campbell Ewald,” said MilkPEP CEO Yin Woon Rani. “We were impressed with how quickly we could make changes to the spot to reflect social distancing and represent a positive example of how to reflect that behavior to this important audience.”

DJ Livia and Mattel’s Barbie

Prior to COVID-19, the in-house branded content studio created custom content for Mattel Barbie®. The initial creative centered on a young girl, showcasing her talents, and featured a group of kids dancing together to a performance by 13-year-old DJ Livia. Given that schools are currently closed and social distancing measures are in place, the content had the potential to be confusing or alarming to kids. So, Velocity used remote capture to record a message from DJ Livia in which she explained that the footage was shot previously and encouraged her fans to stay indoors.

“We’re using music to remind girls that they can be anything,” DJ Livia says in the video. She then went on to remind fans that “play is never canceled.”

“We were really able to lean in and leverage the power of DJ Livia as an influencer and a real girl realizing her passion, to send a positive message to audiences tuning into the awards show, while also making sure the brand’s original message didn’t get lost,” says Jared Elliott, VP and Group Creative Director at Velocity.

According to Mattel, the updated creative enabled the brand to reinforce its message at a critical time. “The Barbie brand believes in play, even during these difficult times,” says Aimee London, Senior Director of Marketing at Mattel. “Working with DJ Livia to pivot our approach by celebrating at home, allowed us to show girls they can be anything, while also celebrating imagination and social connection.”

Continuing the digital pivot

Nickelodeon’s 33rd Annual Kids’ Choice Awards was vastly different from any previous show. It represented a radical shift from a traditional awards ceremony filmed in front of kids, families, and celebrities alike, to one that was produced remotely with virtual celebrity cameos and at-home musical performances. In another mark of nimble production, it featured commercial creativity that reflected the current state of the world.

As brands continue to adjust to the “new normal” caused by COVID-19, Velocity continues to find creative ways to adapt and connect with audiences—even when they can’t be in the same room together. From remote production capabilities, to crafting relevant and meaningful content on the fly, the creative team continues to bring brand ideas into being.

“The shop is not closed by any stretch of the imagination,” says Sholley. “We are able to make things happen remotely, and we are especially well-equipped for this moment.”

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post How ViacomCBS Pivoted to Air Culturally Conscious Campaigns During the Kids Choice Awards appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/05/how-viacomcbs-pivoted-to-air-culturally-conscious-campaigns-during-the-kids-choice-awards/

Why Reddit is Launching a Community-Driven Advertising School

With the sudden shift away from the classroom in many parts of the globe, billions are learning from home and left wondering whether the adoption of online learning will continue to persist post-pandemic. Platforms are rising to the occasion and offering resources and tools amidst the unknown future of the education market including Reddit.

In the spirit of helping those impacted boost their job skills, which could also help to facilitate more connections within the professional community, the platform is targeting younger demographics via a new online advertising school program titled, “r/Advertising School.”

A community-driven learning opportunity

Kicking off on June 1st and taking place weekly, classes of up to 50 students will gather with a teacher — director level or above — specializing in their area of expertise. The program encompasses a range of creative disciplines in the advertising space including art direction, copywriting, production, media planning, brand building, digital/social.

Each class will consist of a half-hour of lecture with actionable takeaways and 15 minutes of discussion. Following this, the instructor will issue an assignment to the group. Students who complete the assignment can submit it for review and solicit feedback and insights into their work from others in a collaborative style.

Following the sessions, video conferences will immediately be posted on Reddit at r/Advertising, so any community member will be able to participate. Community members can ask questions or inquire about the assignment and additional resources throughout the week as a follow-up.

The spearheads

The concept behind R/advertising was conceived by Joe Federer, Reddit’s former head of brand strategy, Goodby Silverstein and Partners’ Dan Greener, Neha Guria and Edward King, and Shannon Smith, a freelance art director.

Per Ad Age, Greener and Federer had been inspired after connecting at a Reddit workshop and conversations on the advertising subreddit. Federer currently moderates the r/Advertising community and recently hosted several community happy hours during which he and Greener noticed an uptick in interest in those looking to engage and learn more about advertising opportunities. “We thought it would be cool to formalize these—bring in a few pros way smarter than we are to educate the community and beyond. And then with COVID, people started losing their jobs and internship, and we thought now would be the best time to provide this sort of free resource to a community already struggling to get back on its feet,” said Greener.

Ultimately, the goal is to get students to hear perspectives from practitioners from agencies and leading companies including Gooby, Grey, Apple, Truth and Consequences, and production company Tool. From there, it is the hope they’ll be more informed before dedicating time and financial resources to portfolio school. “Maybe we could get students who wouldn’t have ordinarily considered a career in advertising into the game—or help folks who are struggling to get a leg up,” Greener added.

The future of online learning

From presentation skills to critical and creative thinking to personal branding, now more digital literacy is imperative, and added skills of digital technologies are not only needed but required in this “new normal.” With this, embracing the communication and marketing tools at your disposal are key as the definition of “marketable skills” continues to evolve. As an example, digital certification is a booming trend with Facebook’s Blueprint, Twitter Flight School, Hubspot Academy, Hootsuite, and Pinterest Academy leading in the space.

While the future of the marketing and advertising industry remains unknown, and many universities around the country celebrate graduations and new chapters for young professionals, these are the platforms lending a hand to prepare them. As they navigate emerging expectations, being able to respond and adapt quickly will be key and these educational resources will provide the practices and tip needed to advance their careers in fundamentally positive ways.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post Why Reddit is Launching a Community-Driven Advertising School appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/05/why-reddit-is-launching-a-community-driven-advertising-school/

Twitter Expands test of Messenger-Like Chat Window for DMs

Twitter is now live testing its new DM chat window with a subset of users.

https://www.socialmediatoday.com/news/twitter-expands-test-of-messenger-like-chat-window-for-dms/578632/

Facebook Updates Name for Libra Digital Wallet from ‘Calibra’ to ‘Novi’

Facebook has changed the name of its Calibra cryptocurrency wallet to Novi as it continues to seek ways to make its payments project work.

https://www.socialmediatoday.com/news/facebook-updates-name-for-libra-digital-wallet-from-calibra-to-novi/578626/

New Report Suggests Facebook Ignored Research Which Suggested That it Contributed to Societal Division

A new report from the Wall Street Journal has suggested that Facebook failed to act on findings that it had contributed to societal division.

https://www.socialmediatoday.com/news/new-report-suggests-facebook-ignored-research-which-suggested-that-it-contr/578621/

New Report Suggests Facebook Ignored Research Which Indicated That it Contributed to Societal Division

A new report from the Wall Street Journal has suggested that Facebook failed to act on findings that it had contributed to societal division.

https://www.socialmediatoday.com/news/new-report-suggests-facebook-ignored-research-which-indicated-that-it-contr/578621/

How Brands Can Lean into Levity in Messaging

People want to express humor, even during times of crisis, and welcome brands that give them tools to help express positivity both online and in messaging. In partnership with Suzy and Holler, SMW took a closer look at this topic through a survey conducted of 500 U.S. adults, which explores how their behavior has evolved during COVID-19 and how brands can play a role in fueling positivity in conversations.

Additional pieces of Holler’s proprietary messaging data were explored, including research into Twitter behaviors by sentiment and emotion, led by the company’s data science team during March and April. This information was aggregated to reveal top sentiments being expressed on social media during the pandemic. Further insights around Holler’s content usage and share rates were also extracted for the purposes of this report.

The Impact of Humor

Ninety-four percent of respondents reported using humor the same or more than they were prior to the pandemic. Of this group, 73 percent claim using humor to help loved ones overcome difficulties, and 82 percent report it serving as a useful way to cope with the current state of the world. The big takeaway with these figures: Humor helps people relate to one another and diffuse negative situations by alleviating stress and anxiety.

Another key finding in the study showed that happiness is the most widely expressed emotion in messaging, even as our country faces an unprecedented pandemic. The term happy is up more than half (59%) at the end of April compared to the end of March. When comparing late April to February, happy chat is still up 50 percent. When observing trends of social media platforms like Twitter throughout the months of March and April, the emotion expressed the most was happiness — accounting for 37 percent of all tweets over other sentiments including anger, fear, and sadness.

Humorous Content Fuels Positive Digital Conversations

Holler’s 2020 State of Messaging Report states that in messaging, 73 percent of people find they are their most authentic selves. It really isn’t surprising, therefore, that this is also where people are sharing the most humorous content. Broken down, text messaging took the lead in this space (60%) followed by Facebook Messenger (56%). During an age of social distancing, many people (53%) are also sharing humor the old-fashioned way, during phone calls.

The Opportunity for Brands

What does this all mean for brands? Shying away from humor during uncertain times can do more harm than good. Seventy-percent of people say they would share branded content they thought was funny or cool, with that sentiment skewing even higher at 84 percent in the 18 to 24 age group. In addition, 78 percent report funny ads make them feel happiness or excitement.

What the numbers depict is that brands should lean on levity to connect with people in a meaningful, non-offensive way within messaging. People will continue to use humor in many different ways, both to combat negative emotions and inspire positivity, and it is up to brands to join the conversation and participate in ways that will fuel positivity through humor.

For more insights on the power of humor and levity during a time of crisis, access the full report here.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post How Brands Can Lean into Levity in Messaging appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/05/how-brands-can-lean-into-levity-in-messaging/

Facebook Launches New App Called ‘CatchUp’ to Facilitate Group Phone Chats

Facebook experimental app team NPE has released its sixth new app, as the company looks to find new use cases.

https://www.socialmediatoday.com/news/facebook-launches-new-app-called-catchup-to-facilitate-group-phone-chats/578566/

Facebook Provides Tips on How Financial Services Providers Can Connect with Consumers on Social [Infographic]

Facebook's latest research report looks at what social media users are looking for from finance providers, and how companies can connect at a time of need.

https://www.socialmediatoday.com/news/facebook-provides-tips-on-how-financial-services-providers-can-connect-with/578543/

The Most Popular Pinterest Search Categories [Infographic]

What are the most popular categories on Pinterest? Check out this listing from Tailwind.

https://www.socialmediatoday.com/news/the-most-popular-pinterest-search-categories-infographic/578542/