Tag: Social Media News

Facebook Releases Limited Version of New Gaming App on iOS Due to App Store Regulations

Facebook has launched its new Facebook Gaming app on iOS, though in a slightly different form to the Android version.

https://www.socialmediatoday.com/news/facebook-releases-limited-version-of-new-gaming-app-on-ios-due-to-app-store/583178/

Facebook Adds New Sponsored Post Options for Groups

Facebook is adding a new sponsored post option for groups, providing new ways for group admins to make money, and for brands to connect with engaged audiences.

https://www.socialmediatoday.com/news/facebook-adds-new-sponsored-post-options-for-groups/583176/

TikTok Stands Firm as White House Makes September Deal Deadline Official

After The White House issued an Executive Order which will essentially see TikTok banned if it's not sold to a US business, TikTok has criticized the Government's process, and threatened legal recourse.

https://www.socialmediatoday.com/news/tiktok-stands-firm-as-white-house-makes-september-deal-deadline-official/583170/

Twitter Shares New Data on Latest Conversation Trends Around COVID-19 [Infographic]

Twitter has published a new listing of trending topics in the US amid the varying approaches to the COVID-19 pandemic.

https://www.socialmediatoday.com/news/twitter-shares-new-data-on-latest-conversation-trends-around-covid-19-info/583100/

Snapchat Adds New Voter Registration Tools Ahead of the 2020 US Election

Snapchat is rolling out some new voter registration tools as part of its efforts to encourage civic participation among its user base.

https://www.socialmediatoday.com/news/snapchat-adds-new-voter-registration-tools-ahead-of-the-2020-us-election/583096/

Facebook Promotes the Use of Hashtags on Posts – But Will it Improve Post Reach?

Facebook is once again pushing the use of hashtags on posts – but do Facebook searchers actually care?

https://www.socialmediatoday.com/news/facebook-promotes-the-use-of-hashtags-on-posts-but-will-it-improve-post-r/583094/

YouTube Publishes New Data on Rising Trends During COVID-19

YouTube has published a new set of insights into rising topic trends during COVID-19, which were interestingly reflected across regions.

https://www.socialmediatoday.com/news/youtube-publishes-new-data-on-rising-trends-during-covid-19/583089/

Google Expands Audio Advertising Options to Help Brands Tap Into Increased Audio Engagement

Google is adding a range of new audio ad options as more consumers turn to podcasts, digital radio and other streaming options.

https://www.socialmediatoday.com/news/google-expands-audio-advertising-options-to-help-brands-tap-into-increased/583086/

Facebook Launches New $25 Million Program to Support Black Creators

Facebook has announced a new, $25 million fund to help black creators maximize their online presence.

https://www.socialmediatoday.com/news/facebook-launches-new-25-million-program-to-support-black-creators/583081/

TikTok Will Build a $500m Data Center in Ireland as Buy-Out Negotiations Continue

TikTok is building a new data center to house information in European users as Microsoft widens the scope of its potential deal for the platform. 

https://www.socialmediatoday.com/news/tiktok-will-build-a-500m-data-center-in-ireland-as-buy-out-negotiations-co/583080/

TikTok Will Build a $500m Data Enter in Ireland as Buy-Out Negotiations Continue

TikTok is building a new data center to house information in European users as Microsoft widens the scope of its potential deal for the platform. 

https://www.socialmediatoday.com/news/tiktok-will-build-a-500m-data-enter-in-ireland-as-buy-out-negotiations-con/583080/

Twitter Adds New Labels to Accounts from State-Affiliated Media

Twitter will now label accounts that represent state-affiliated media, in order to better inform users about the content being shared by these accounts.

https://www.socialmediatoday.com/news/twitter-adds-new-labels-to-accounts-from-state-affiliated-media/583076/

Facebook Launches New Video Interview Series to Share More Insight into its Product Development Process

Facebook has launched a new video series that will provide more insight into its product development process, along with coming features.

https://www.socialmediatoday.com/news/facebook-launches-new-video-interview-series-to-share-more-insight-into-its/583016/

YouTube Updates Video Analytics, Adds Quick Stories Insights in the App

YouTube is adding some new analytics options for creators, including quick insights into Stories performance.

https://www.socialmediatoday.com/news/youtube-updates-video-analytics-adds-quick-stories-insights-in-the-app/583008/

LinkedIn Launches New ‘In It Together’ Ad Campaign in the UK

LinkedIn has launched a new ad campaign in the UK to promote its efforts to support professionals impacted by COVID-19.

https://www.socialmediatoday.com/news/linkedin-launches-new-in-it-together-ad-campaign-in-the-uk/583006/

Twitter Publishes New Data on the Rising Gaming Discussion on the Platform

Twitter has published a new set of stats looking at the rising conversation around gaming via tweet, which, in 2020, has reached record-high levels.

https://www.socialmediatoday.com/news/twitter-publishes-new-data-on-the-rising-gaming-discussion-on-the-platform/583003/

TikTok Updates Efforts to Counter Misinformation and Election Interference on its Platform

Amid ongoing discussions around its future in the US, TikTok has announced a new set of measures to combat misinformation ahead of the US Presidential Election.

https://www.socialmediatoday.com/news/tiktok-updates-efforts-to-counter-misinformation-and-election-interference/582995/

TikTok Valued at Around $30 Billion, as Microsoft Evaluates Takeover Offer

Microsoft is working through various elements of a possible buy-out of TikTok, which could be an incredible difficult process within the six-week deadline.

https://www.socialmediatoday.com/news/tiktok-valued-at-around-30-billion-as-microsoft-evaluates-takeover-offer/582990/

Instagram Launches it TikTok-Like ‘Reels’ Functionality in 50 New Regions

Instagram has announced the launch of its TikTok-like Reels functionality in 50 new regions, including the US.

https://www.socialmediatoday.com/news/instagram-launches-it-tiktok-like-reels-functionality-in-50-new-regions/582981/

Instagram Launches its TikTok-Like ‘Reels’ Functionality in 50 New Regions

Instagram has announced the launch of its TikTok-like Reels functionality in 50 new regions, including the US.

https://www.socialmediatoday.com/news/instagram-launches-its-tiktok-like-reels-functionality-in-50-new-regions/582981/

Who Are You IRL? Social Media Vs Reality [Infographic]

The life that people portray online is often not representative of their reality. Take a look at these stats.

https://www.socialmediatoday.com/news/who-are-you-irl-social-media-vs-reality-infographic/582921/

8 Reasons to Start a Facebook Community for Your Business

Promoting your business on Facebook is hard work. The cost-per-click is constantly growing. Organic reach is dramatically decreasing since Facebook has prioritized ‘posts that spark conversations and meaningful interactions.’ Considering this, what should a business do?

Facebook can be a powerful and cost-effective channel to promote your business by investing nothing in advertising. The answer is in the runoff: it’s time to create and grow your own Facebook group.

Almost every business owner has already tried to benefit from a Facebook page. And it has turned out that having a business page on Facebook doesn’t necessarily end up with engagement, referral traffic, and closed deals without an advertising budget. Why? First, most businesses don’t know how to engage their prospective clients. Second, a business page on Facebook is often viewed as an advertisement. Rather than manage a business page, switch your focus to building a Facebook group for your business.

Building a Facebook group for your business is a viable way to build a fan community, bring people together, and build a great marketing platform at the same time. Facebook groups allow you to be helpful and relatable to your prospective clients as well as understand their goals and partner with them to overcome challenges.

Learn more about your target audience

Use your Facebook group as a focus group for your target audience. While members are expecting to get useful information from the community, you can also collect valuable insights from them. For instance, built-in Facebook functionality called Facebook Insights provides details about your community members and their activity.

Also, your Facebook community members’ discussions, comments, and feedback will help you discover what your community needs from you. It’s a handy and easy-to-adopt way to validate your business ideas.

At Chanty, our fans help us shape our product map. We let our group know about ideas for features or product updates and gather their feedback. Here’s one of regular polls we conduct in the Chanty community on Facebook:

Engage with prospects on a personal level

A Facebook group will humanize your company with the help of social connections, nonbusiness interactions, and friendly communication. Your brand will get an opportunity to show its human side, not just a company logo.

Facebook groups allow you to build rich and human relationships with prospecting clients. Customers don’t want to engage with brands and join the conversation provoked by a business. Facebook groups remove this barrier and gives you the opportunity to be more personal, which builds connection and trust with your company.

Here are a few tips on how to start engaging your Facebook community:

  • Be present in the group on a daily basis
  • Post useful and relevant links (not promotional ones)
  • Ask group members to contribute or give feedback
  • Organize contests and promotions
  • Offer incentives for activity

Receive organic testimonials

Testimonials are a part of a wider concept called social proof, which is a way to show your prospects that others have already found your products or services to be of high value. Testimonials prove that your business is trustworthy, featuring those who have purchased from you and had a positive experience.

There are a few ways you can benefit from testimonials:

  • Testimonials build trust around your business
  • Testimonials impact sales
  • Testimonials increase website traffic
  • Testimonials ensure a higher conversion rate on your website (sign-ups, downloads, etc.)

How can you use your Facebook community to gather and feature testimonials? If your fans aren’t already posting their own testimonials, gently ask some of your customers to post a positive experience in the group. Or when you’re promoting an offer, reach out to existing clients and ask them to write positive feedback about your offer.

build trust around your company by providing value

Without credibility, your Facebook group won’t be highly engaged; you won’t drive attention to your offers and your polls won’t receive feedback. There’s a simple rule: to build trust, you must provide value and serve your followers.

Share first-hand experience, hold question-and-answer sessions, create exclusive content for your group, and provide the community with valuable and entertaining information. Your Facebook community is not an advertising platform. Instead, it’s a place for you to explain, motivate, inspire, and teach.

Gain hot leads with one post

When the group members are warmed up with valuable content and meaningful interactions, pin a post to the top or roll out an announcement. Your Facebook group will give you a highly targeted audience to which you can present your offer. However, try not to be overly spammy and make sure that your proposal provides value to your group members. Here’s an example of regular offers in one private Facebook group. As you can see, this post has brought a few hot leads to the group owners.

Generate networking opportunities

Your Facebook group will unite your potential clients, existing clients, fan base, and even potential business partners. Your Facebook group can turn into a platform where you and your potential business partners can solidify relationships that otherwise may not have occurred.

As seen here, this Facebook group devoted to SaaS marketing allows a group member to find almost 30 business opportunities in the blink of an eye. That means anyone can simply click the green JOIN GROUP button and dive deeply in the world of valuable collaboration and partnership.

Get in front of your prospects and clients every day

An increasing number of people are searching on Facebook to find products and services to solve their challenges. 1.73 billion users are visiting the social networking site on a daily basis. As a result, Facebook makes it easy for prospects to find you and join your Facebook community.

What can you do to appear in your fans’ feeds more often and get even more exposure? Here’s a list of tested-and-tried activities:

  • If you host a webinar, list your events, and invite people in your group.
  • Share your company’s blog posts in your group if the content is highly relevant and valuable..
  • Ask your group members to share your content IF it is highly relevant and valuable.
  • Stream live video with Facebook Live. The intimacy of live video creates the sense for the group members that they are getting a behind-the-scenes peek and creates emotional bonds between you and your fans.
  • Avoid link-dropping and direct advertising. Make sure to provide context to any sales message.

Offer an excellent service hub to your clients

In your Facebook group, support clients when they complain about your business. Be transparent and share updates when you’re working through issues. Answer quickly and candidly to questions, so that your customers know that you are there for them.

Overall, Facebook business pages are hard to grow organically, but you have the opportunity to grow a Facebook group by focusing on engagement and communication, not on direct advertising. While a Facebook community is not a small task take lots of your time and energy too. But in the long run, Facebook groups enhance your relationships with the target audience and expand your business growth.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post 8 Reasons to Start a Facebook Community for Your Business appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/08/8-reasons-to-start-a-facebook-community-for-your-business/

Evolving Video Consumption Patterns: What Your Brand Needs to Know

In 2010 the ubiquity of smartphones was at its all-time peak followed by an influx in user-generated content (UGC). Today, mobile video is at an inflection point where premium video content is dubbed a social currency — especially by the likes of Millenials and Gen Z. In fact, according to a new report from Snapchat in partnership with the National Research Group, global mobile viewership is on the rise 6 percent year-over-year (YoY).

With mobile content that allows Millenials and Gen Z to stay informed and initiate conversations about what they’re engaging with, these experiences continue to find significance for their convenience and, most importantly, their role to allow younger demographics to be key contributors to cultural conversations as opposed to passive observers.

Here’s a breakdown of the report’s main findings:

Mobile is the main event

Per the report’s findings, mobile has officially secured the top spot for where we spend our time. Specifically, between 2014 and 2020 screen time on smartphones has multiplied by more than 1.5x — that’s an increase from 2.5 hours per day to 4 hours and 18 minutes. Of this, 47 minutes, or 20 percent, of time is allocated towards video viewing.

How does this stack up to traditional TV viewing? Despite added TV time for Gen Z and Millennial consumers while isolating at home, younger generations are still prioritizing mobile video. This is supported by a comparison between TV and mobile viewership in just the last two years which shows that mobile lagged behind TV by two minutes until recently, where it now leads it by a whopping 29 minutes. This growth is undoubtedly led by younger consumers, 73 percent of which claim they watch more video on their smartphones than they did just a year ago — up from 65 percent.

The big takeaway here to note? Premium mobile video is shaping a new viewing standard of storytelling. This is underscored in mobile’s dominance over desktop viewership as seen in spikes on OTT, gaming consoles, and other connected devices. In 2020 alone, we’re experiencing a 40 percent increase in daily engagement across both short-form and long-form content.

Key elements of engaging mobile video content

Snapchat outlines three fundamental principles to bear in mind to ensure you’re providing an effective mobile experience: personal connection, share-worthiness, and relatability. When combined, it leaves viewers feeling informed, better connected, and motivated to express themselves and participate in the dialogue.

Aside from the physical vertical video creating a sense of intimacy and being immersed, successful mobile content has emotional through-line to the story it’s sharing. They contain characters or narratives that feel relevant and open the window of opportunity to discover and share their own experiences as part of a larger, meaningful community. According to Snapchat’s findings, 3 in 4 Gen Z and Millennial consumers associate short-form premium mobile video with moving characters/personalities, and storylines that give them a sense of excitement, adventure, or suspense.

Whether in the form of a tutorial being used to overcome a specific obstacle or a simple but quirky video good for a laugh, mobile experiences are choices that are intentional and of the moment. This hyper-relevance ultimately drives hyper-connection as it becomes fuel for navigating day-to-day life.

Short-form as a social currency

Perhaps the biggest takeaway laid out in this report is the fact that yes, short form as a format is convenient and more easily accessible — but its intrinsic value goes beyond entertainment. Particularly in the context of the global pandemic, the social currency afforded by mobile video has enabled Gen Z and Millenials to cope by helping them practice personal growth and wellness (77%), stay connected to family and friends who they can’t see face-to-face (76%), and staying informed (59%).

No matter the length, people will share things that represent them, and that enables them to grow and thrive. With mobile video continuing to serve a range of needs every day from practicing mindfulness to mastering a new skill, Snapchat anticipates the number of viewers to grow to 2.72 billion by 2023. The connection and self-expression viewers seek in mobile video experiences will become even more central in the future and met by expansion in areas including AR delivering next-level social participation and immersion.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post Evolving Video Consumption Patterns: What Your Brand Needs to Know appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/08/evolving-video-consumption-patterns-what-your-brand-needs-to-know/

Will Triller Dethrone TikTok?

Since 2018, TikTok has been the talk of the neighborhood. It’s the new kid on the block that brands and influencers alike are attracted to in order to stay ahead and connect more innovatively with one another. In just a few short years, the app’s evolved into the hub of internet sensations including Lil Nas X, Charli D’Amelio, Addison Rae, and dance trends like “The Renegade,” “Say So,” and the #DistanceDance.

This past April the app surpassed 2 billion downloads on both the Google Play Store and Apple’s App Store. Recently, however, TikTok has dominated the news including threats to have it banned in the US — its fate now uncertain unless an American company, like Microsoft, acquires it.

Amidst the uncertainty, competitors are looking for windows of opportunity including video-sharing app Triller. Read on to learn more about the basics of this app, why it’s experiencing a moment in the digital space, and what’s next.

Triller at a glance

Triller, first introduced in 2015, was dubbed as “an entertainment platform built for creators.” Similarly to TikTok, Triller is built for short-form, flawless video content that can be shared in seconds and created for trending challenges, music videos, and other viral clips. A key perk that differentiates it from TikTok? Triller auto-edits your takes into a single flawless clip. As stated in the official app store description “You do you, Triller does the rest.”

Outside of its auto-editing algorithm, you can customize content with over 100 filters, text, drawings and emojis, access the top music tracks from your personal music library, and directly share your content across your other platforms including Twitter, Facebook, Instagram, a simple text message or email, or store it in your camera roll and decide how you want to use it later. Another useful element especially in an age of social distancing — you can collaborate with friends in a group video.

So just how popular is Triller? As of early July, it garnered 50 million monthly active users, but more recently, the app soared to the top spot in every category in the app store across 50 countries, including the United States, Australia, and Italy. According to an official announcement, Triller now boasts more than 250 million downloads worldwide — a 20x increase.

Who’s on Triller?

Millions have made Triller videos to date including Chance the Rapper, Justin Bieber, Rae Sremmurd, Rita Ora, and Kevin Hart. Marshmello, Skip Marley, Juicy J, Martin Garrix, Millie Bobby Brown, Brad Paisley, Blac Chyna and Mike Tyson are also known for their presence on the platform while others, including rappers Snoop Dogg and Lil Wayne, are leading investors in the company.

This summer, a few of Triller’s most notable creators with a combined following of nearly 50 million, Josh Richards, Noah Beck, Griffin Johson and Anothy Reeves, revealed they’d be leaving TikTok and onboarding with Triller. As part of the deal, they will be advisers and equity shareholders in the company.

What’s next?

TikTok isn’t counting itself out just yet. On August 7th at 8:30pm ET, The Weeknd will take to the platform, in the form of a digital avatar, to perform his fourth studio album “After Hours” during a virtual concert. In what TikTok is referring to its “first-ever in-app cross reality experience,” the event will be livestreamed on the company’s official account (@tiktok).

With the future of TikTok unknown, other platforms are wasting no time trying to get a competitive edge. Triller itself unveiled new filters, camera tools, and the acquisition of Hallogen, a go-live app slated to introduce a monetization feature in the near-time. Snapchat shared it would be rolling out a TikTok-like music feature this fall. Finally, last month Instagram officially confirmed that its competitor app, Reels, will launch this summer.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post Will Triller Dethrone TikTok? appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/08/will-triller-dethrone-tiktok/

SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic]

Get a better understanding of some of the key SEO considerations you need to factor in with this listing.

https://www.socialmediatoday.com/news/seo-checklist-the-positive-negative-signals-you-need-to-know-about-info/582911/