How Platforms are Promoting Safety and Mental Health

A growing number of platforms are publicizing their dedication to make good on a fundamental responsibility to prioritize and invest in the health and wellness of its users.

Pinterest recently introduced a series of emotional wellness activities including deep breathing exercises for users searching for solutions to better manage their stress and anxiety. Instagram has also made strides in this regard, releasing a tool, Restrict and expanding its suicide and self-harm content ban.

Additional apps are taking cues from these efforts including Snapchat, TikTok, and Facebook. Here’s a look at the latest and why they matter in the grand scheme of our industry.

Snapchat: ‘Here For You’

Ninety-percent of all 13- to 24-year-olds use Snapchat to engage with their friends. This particular demographic is especially vulnerable and internal company research has proven this by showing feelings of stress, depression and anxiety to be the top mental health issues reported by users and their close friends.

Similarly to Pinterest’s mission, ‘Here For You’ is geared more toward offering resources and starting important conversations that resolve these feelings and issues and less about uprooting the product. Specifically, the process works by linking users to a “special section within Snapchat’s search results” when they search criteria indicating they’re in need of support around issues such as anxiety, depression, stress, grief, suicidal thoughts, and bullying.

Illustrated below, if a user were to type in the word “anxiety” they’d be given a selection of short shows to pick from including the series “Chill Pill.” A mixture of original programming made with support from local experts will also be available targeted to topics of suicide, depression, and eating disorders.

According to the announcement, proactive in-app support is just one step towards “what will be a bigger health and wellness push from Snapchat” to be rolled out over the next few months.

“We feel a real responsibility to try to make a positive impact with some of our youngest, sometimes most vulnerable users on our platform,” said Vice President of Global Policy, Jen Stout in a statement to Fast Company. “We know this is the first step of a lot of work we want to do to provide the right resources to our users.”

‘TikTok Tips’: An Influencer-Led Safety and Well-Being Advice Account

Last month, TikTok updated its Community Guidelines to address potential issues with misinformation and expanded its rule around acceptable in-app behavior. Today, the company is taken yet another stand towards helping users make better decisions that are safer and better for their mental health and wellbeing through a new influencer led account dubbed TikTok Tips.

The premise is to use familiar TikTokers to run the feed and dish out fun and friendly reminders to fellow users around how to manage their privacy settings and to take a break from the app. Messages encompass simply getting some added rest while others reinforce the benefit of participating in IRL activities with family and friends to as crucial for building memories.

“We’re on a mission to promote privacy, safety, and positive vibes!” states the account’s description — one that aligns with the platform’s broader mission to serve as an environment of a positive, safe space free of judgment.

While it’s too early to make any declarations on how effective it will be in getting people to re-check their usage and take mental breaks from their constant scrolling, initial video uploads show promising engagement. Two, in particular, have garnered 16.9 million views and 17.2 million views respectively.

‘Facebook’s ‘Hobbi’: An App Dedicated to Tracking Your Personal Progress

In a nod to Pinterest, Facebook is looking to help users focus on their personal growth and development in a new app, Hobbi, via its New Product Experimentation (NPE) team.

As you may guess from its name, Hobbi is dedicated towards giving users an outlet to collect images of their hobbies and interests and sort them into boards so they can easily map their progress. Themed collections can include gardening, cooking, DIY arts and crafts, and more. Outside of the ability to create video highlight reels of your work to share externally on other platforms, Hobbi is not a social networking app, rather an editor and organizer. The editing options and controls are limited, a stark contrast compared to the likes of Instagram. It’s unique in that rather than serving as an outlet to broadcast, its intended use is as a personal log for your achievements, a resource for personal reflection and a compass for growth.

“You might just surprise yourself with how much you have done,” the app description states, encouraging people to push the boundaries and meaningfully engage in the activities that bring them joy, relief, and happiness.

If you’re a company that caters to younger demographics, especially Gen Z, you’ll want to keep tabs on these initiatives and fundamental shifts. Why? Because they are at the heart of what these audiences care about, are interested in, and expect when establishing their loyalty to the brands they purchase from, and the apps they spend their time on.

Learn more about Empathy Economics as part of our 2020 global theme: HUMAN.X and help us establish a human-first, experience-driven approach to digital marketing. Read the official announcement here and secure your early-bird discount today to save 10% on your full-conference pass to #SMWNYC (May 5-7, 2020).



The post How Platforms are Promoting Safety and Mental Health appeared first on Social Media Week.


Here’s How Your Brand Should Innovate for Gen Z

By now most marketers can recognize that Gen Z wields tremendous power. As of this year, these individuals account for 40 percent of global consumers and hold more than 44 billion in spending power. Looking ahead to 2030, it’s estimated they’ll comprise 30 percent of the labor force.

They’re young, digitally savvy, and entrepreneurial reflected in an early but profound understanding of how technology can transform the way we work and live. All of this translates into unique online behavior that brands must continue to try to wrap their strategies around.

Navigating Gen-Z: New Research from Snap Inc. and CASSANDRA

A growing number of businesses are weaving in influencer partnerships, adapting to the rise of ‘dark social’ or a more private, permission-based online environment, tapping into new markets for streaming and social media entertainment, and incorporating videos into their tactics as a means of securing attention in a crowded space.

In the midst of all of these changes, consumer experience has emerged as a leading differentiator indicated by recent findings that show that more than half (64%) of Gen Z shoppers feel brands should provide a personalized experience when interacting with them. As ad budgets become increasingly devoted to social channels (total ad spend across social platforms is projected to reach $517 billion globally by 2023), how can brands prepare today and ensure they innovate in a way that drives brand awareness today and keeps them relevant in the years ahead?

According to a new study commissioned by Snap Inc and CASSANDRA , the answer isn’t as complicated as one may think. Here are a few highlights distilling the key insights and themes from the results.

Don’t negate the influence of emotional and practical utility

Though trends point to Gen Zers being responsive to edgy and visual marketing campaigns, this doesn’t mean you need to spend months or years and a hefty budget on your products. Amongst the four criteria for brand innovation identified by the survey group included an emphasis on customer happiness, expanding access to goods and services, and brands that deliver on opportunities that make us happier.

As a best practice, when making choices on adopting the latest emerging technologies, simplicity should be a priority in terms of how plan to improve your offering. Accessibility and affordability are critical to this demographic both in the brands they use and when they are those they haven’t yet.

Take social listening seriously

Gen Zers have a go-getter mentality and feel genuine joy when they’re able to contribute to positive social change. They want to support brands who are active in delivering on its goals and mission and feel as though they play an instrumental role in ensuring the journey is successful.

In this vein, proactively seeking and reacting to consumer feedback is another important mark of innovation not only to the benefit of consumers but in enabling the business to identify unique ways to stay ahead of the curve of its competitors. Eighty-percent of respondents shared that they are more likely to support a company if they feel their feedback makes a difference. A slightly larger percentage, (82%) report they are more inclined to advocate for a brand if the company actually enacts changes based on shared feedback.

Risk-taking doesn’t mean changing your brand’s identity

It’s hard to not put the words innovation and risky into the same sentence. More often than not, it involves getting creative and stepping out of your comfort zone which can present both challenges and rewards.

Gen Z shares the common belief that today’s brands have an obligation to innovate (64%) and that this is table-stakes for staying relevant in an ever-evolving landscape (62%). At the same time, they’re pretty specific about what this looks like in action. For example, they don’t want companies overhauling their identities for the sake of innovating. Instead, they’d much rather prefer them expand their offerings, redesign their products, and act on opportunities to grow beyond their standard, run-of-the-mill products and services (78%).

Indeed, we live in a fast-paced world that only continues to increase in speed and present us with greater opportunities to connect with our audiences through new platforms and technologies. The best mentality we can have as a response? Don’t try to be something you’re not and don’t overthink.

As this survey has shown, the path to success is truly much simpler than we think and boils down to making genuine efforts to connect with our audiences on a deeper, emotional level by listening to them and helping make their lives easier.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.


The post Here’s How Your Brand Should Innovate for Gen Z appeared first on Social Media Week.


From Vine to Byte: Has Short-Form Video Gone Full Circle?

Short-form video content is taking the digital space by storm with platforms and brands catering to shorter attention spans and a heightened expectation of relevancy and memorability. This is no longer optional in our mobile-driven world. In fact, recent projections estimate that total revenue from short-form videos are expected to hit $13 billion this year.

In the spirit of understanding where this trend began and where we are today, let’s take a look at the platforms that have played an important role in its development.


Vine, the six-second looping video app was founded by Dom Hofmann, Rus Yusupov, and Colin Kroll in 2012. It was acquired by Twitter in 2012 for $30 million before it officially launched on January 24th, 2013 as an iOS application. The Android version closely followed that summer. Within a two-month span, Vine rapidly gained popularity becoming the most popular and most utilized video-sharing app in the market.

In April of 2013, Vine earned the title of most-downloadable free app from the App Store triggering the release of the desktop version in May of the following year. At its peak, Vine boasted 200 million monthly active users.

Vine’s claim to fame was the introduction of new memes and slang still referenced widely today such as “on fleek” and “What are thoooose?” Music labels including Island Records and Republic records quickly took notice, reaching out to Vine personalities like Shawn Mendes expressing interest in recording contracts.

To users’ disappointment, Vine shut down in 2016 facing increasing competition from other platforms who were looking for a piece of the short-form video action. Hofmann proceeded to tease a possible Vine 2.0 in December of 2017 — a project that was postponed partially due to prohibited legal fees.


Launched in 2011, Snapchat or Snap for short, was a hub dedicated only for ephemeral photo and text sharing. The concept was born by three founders Evan Spiegel, Reggie Brown and Bobby Murphy under the name Picaboo and only amassed 127 users. Following a disagreement over equity share, Spiegel and Murphy rebranded the app to Snapchat after removing Brown from the endeavor.

The app was swift in its rise to fame, particularly among younger users. According to 2019 research, 90 percent of all 13-24-year-olds and 75 percent of all 13-34-year-olds use Snapchat in the U.S. Overall, the app has amassed more than 210 million daily active users to date.

Snapchat’s competitive edge remains in its ability to tap into augmented reality and deliver one-of-a-kind immersive experiences through filters and interactive lenses. Many would claim today Snapchat was the OG “Stories” before Instagram and Facebook hopped on the bandwagon. Building off of this, in 2015 Snapchat unveiled “Discover,” a fun and interactive source of content from media partners.

The app continues to strive for as close to in-person interactions as possible. Users are able to share photos and videos that only last several seconds before they disappear, leaving no history of their quirky and embarrassing moments. The key terms here are private and permission-based, including notifications for when someone has saved or screenshotted one of your Snapchats.


While Instagram is known for its polished posts (static photos and video), and later, its Stories format—first pioneered by Snap—the platform has made moves to avail the short-form content trend. In 2015, Instagram launched the Boomerang app, which has since been folded within its Stories feature. By capturing a video via the Boomerang filter, users can create GIF-like, looping content.

On the whole, Instagram has made Stories its home for short-form video. Similar to Snap and unlike Vine and TikTok, these bits of content are ephemeral by nature—that is, unless the user or brand chooses to pin the Story to their profile page. This is a tactic used by many influencers and brands in order to make short-form videos a more permanent part of their profiles.

In addition to their short-form features via Stories, Instagram has pushed forward with IGTV, a deliberately longer-form format. Instagram even created a dedicated app to IGTV, but recently sunsetted it. TechCrunch reported that only 1 percent of users downloaded the additional app, testing the hypothesis that users had an appetite for a longer-form experience outside of Instagram proper.


Since its launch in 2017, TikTok, originally known as Musical.ly, has gained notable traction among tweens and teens around the globe.

The platform continues to grow in size and scale, surpassing 1.5 billion downloads as of November 2019 on the App Store and Google Play. The same year, TikTok also reached the 1 billion download threshold and was named the seventh most downloaded mobile app of the decade.

Beyond lip-syncing Gen Z-ers, major brands and A-list celebs including Coca-Cola, Nike, Google and Khloé Kardashian are using TikTok to push sponsored posts or run ad campaigns that appeal to younger, influential audiences. From a general user standpoint, the app also serves as a popular hub for extracting meme-able content to share with friends and family.

Dance clips are highly popular as well as tumbling and stunt-centered sports including gymnastics and cheerleading. Comedy too is a prominent theme across uploads given this is a space where users are encouraged to step away from the filtered and flawless and focus on the authentic ways to depict their true personalities.


Eight years after teasing a Vine predecessor, Don Hoffman is looking to make good on his promise to give users what they asked for with Byte. “We’re bringing back six-second looping videos and the community that loved them,” the app’s description states in the iOS App Store. “Nostalgia is our starting point, but where we go next is up to you.”

Similarly to Vine, Byte gives people the choice to upload videos recorded outside of the app or use the built-in camera to shoot their six-second clips. Content is also easily downloadable from the app for easy cross-platform use in cases where you may want to share with your Twitter or Instagram followers. In a nod to TikTok’s “For You” page, Byte is set up such that once you open the app, your timeline of content is fed on an endless scroll.

As far as the audience the app seems to be attracting in its early stages, a variety of users have downloaded the app. This includes people new to the short-form game and current TikTokers and former Viners.

Brands may soon be able to test the waters with Byte as well, the app recently teasing in a tweet that, “Very soon, we’ll introduce a pilot version of our partner program, which we will use to pay creators. Byte celebrates creativity and community, and compensating creators is one important way we can support both. Stay tuned for more info.”

From Vine as the pioneer and one step in the evolution paving the way for Snapchat, Instagram, and TikTok, it appears Byte is the bookend to the story. While long-form still has its place in storytelling, there’s no denying we’re in a mobile-first age where quick, digestible, and dynamic are the criteria dominating the strategies to communicate value and drive traffic to businesses.


The post From Vine to Byte: Has Short-Form Video Gone Full Circle? appeared first on Social Media Week.


Snap Fights to Renew Its Dominance with Shopping and Rumored Event Capabilities

In the past several years, Snap has sunken in the rankings for popular social media apps as its competitors profit off facsimiles of its key features. But now, it’s fighting back by adding new features inspired by some of those rivals.

On the Way: Shops for Official Users

Like Instagram, Snapchat has had “swipe up” capabilities within Stories, to allow “official” (Snap vernacular for verified) users to link to stores or items for purchase, for some time. Now, also like Instagram, they’re partnering with Shopify to create in-app stores for some of these users. Early confirmed merchants include Kylie Jenner, Kim Kardashian, Spencer Pratt, and Bhad Babie, with more users set to debut in the coming months.

Although this might seem – and in some ways, likely is – a move to keep users engaged, there are additional benefits to this strategy for Snap as a company. By allowing some of its creators to sell on the platform with relative ease, they protect their exclusive rights to the ad revenue generated from these accounts. The only exception to the “shares of ad revenue” rules are store owners who also have shows on Snapchat’s Discover channel, like Jenner (of “Ask Kylie”) or Bhabie (of “Bringing Up Bhabie”).

Further, introducing this e-commerce model means users will stay in the app longer. Wallaroo Media’s Brandon Doyle praised this side effect of the new feature: “Any time you cut down on a click you increase conversion rates, and [you can] add that to the fact that these shops will fit the aesthetic of Snap.”

In Development: Snapchat Events

One of Facebook’s most popular features is its Events capability, allowing people to easily share event details and estimate attendance. Events is so popular, in fact, that it’s being used to prop up the less utilized Stories feature. If the investigations of Jane Manchun Wong are to be believed, Snapchat is looking to do something similar.

The beta version of Snapchat Events would allow users to create “invites” that would share details for a given event, and integrate with Snap Maps to easily share the location. Given the newness of the feature, it is unknown whether these events would only be visible to close friends, could be made public to all Snapchat users, or some combination of the two. But on a platform that still dominates largely for its ability to keep friends connected without the scrutinizing eye of more public apps, it makes sense to create a way to easily assemble your people.

Will Swiping Back Work?

In some circles, the introduction (or rumored introduction) of these features might seem a bit like stealing. But it’s important to remember here that Snapchat has been the victim of a few feature “thefts” in the past. Stories now dominate Facebook and Instagram because Snapchat popularized them first, and filters crept up on Instagram because of their high use on Snapchat first. These moves, as well as the introduction of original programming and gaming, are all being deployed with hopes of restoring the app to its onetime glory.

What’s clear is that the company is listening and observing better than ever before. After a gradual exodus from the platform, made worse by an ill-executed platform redesign, they’re taking note of what’s working in the marketplace…and seeking to make it their own. As the platform wars continue, it’ll be fascinating to see where Snap lands in the ranking of public opinion.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.


The post Snap Fights to Renew Its Dominance with Shopping and Rumored Event Capabilities appeared first on Social Media Week.


Snap’s New Camera Desktop App Aims to Add Magic in New Places

Snap is attempting to rebound from its recent troubles by once again reinventing its image. In the past several months, it’s aimed to be known as a social media platform, to plant the seeds for an entertainment company, and–as of this week–now testing the waters of being a digital camera company.

This week’s introduction of Snap Camera is yet another move to lure non-Snapchat users toward their products, by allowing them to use the app’s popular lenses (or filters) on third-party live streaming or video chat apps. Easily integrated with platforms and products like YouTube, Skype, Zoom, and Twitch, Snap Camera moves the familiar “bunny ears,” “flower crowns,” and other popular AR-enabled looks to new spaces. Users will be able to mark favorite lenses for repeated use. And although it may feel unlikely for the non-Snapping population to take advantage of this new app, the company’s latest foray into use by the general population shows promise for those who miss the AR-powered accessories from the now-defunct Google Hangouts On Air.

Snap Camera’s unveiling at TwitchCon feels apropos, given the utility it’ll have for those streaming their gaming experiences and the custom integration it’ll have to the platform. Some of the featured lenses are related to frequently streamed games, like Overwatch, World of Warcraft, and League of Legends.

Because Snap Camera doesn’t require a Snapchat account for use, the Mac and Windows-enabled app is a means for Snap to expand its reach beyond its current user base. It has an added benefit beyond sharing its most attractive feature with non-users: it elevates the work of creators developing lenses. “Bringing Snapchat AP experiences to the desktop,” head of Snap’s camera platform Eitan Pilipski says, is a way to “find new distribution channels for [lens] creators to surface their work.”

The Lens Studio will prominently feature lenses created by Snap’s community and will be available as options for users seeking the perfect augmentation for their next conference call or newly created video.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Snap’s New Camera Desktop App Aims to Add Magic in New Places appeared first on Social Media Week.


Snap Is Betting You’ll Want to “Discover” Their Original Programming

“What I love about Snap is that it has the beating heart of an entertainment company inside it.”

It was with this bold statement that Snap’s Head of Original Content Sean Mills unveiled the company’s ambitious plans for a slate of original programming to live under its Discover tab. Snap Originals will be a collection of scripted and reality micro-programs, created in partnership with television powerhouses like Bunim-Murray Productions (creators of The Real World) and the Duplass brothers’ creative agency.

Twelve “serialized” shows are planned for the rollout, differing in that they will follow a narrative over a “season.” Programming currently created by partners such as ESPN, Viacom, the NBA and the NFL doesn’t follow that model, thus making this a true departure for the platform. Among new offerings: Class of Lies, a show about college students who start a true crime podcast after a friend goes missing; Endless Summer, a show in the vein of MTV’s Laguna Beach; and Co-Ed, another college-set project by the aforementioned Duplass brothers.

“Fast-Paced and Hyper Visual”

Snap Originals are shot vertically, average five minutes in length, and will premiere daily; Mills is counting on this pacing and style to engage users in a way different from other streaming content providers. The goal? To distinguish the platform as a home for programming that mimics the habits of existing Snapchat users. Snap’s VP of Content Nick Bell buys strongly into this methodology, pointing out, “Really good mobile content is cut vertically; it’s very fast-paced, it’s hyper-visual—and that’s really how Snapchatters are communicating.”

A Chance to Reassert Authority

Taking cues from existing users and how they create content is seen as key to bringing in new viewers—and hopefully, new Snapchat users. “If the programming really resonates with the demographic, people will go into school or the workplace and they’ll tell their friends about it,” Bell speculated. “We hope that’ll bring new people into the app,” likely in the way House of Cards and Orange is the New Black did for Netflix, or The Handmaid’s Tale for Hulu. Mills is optimistic about the foothold this will allow Snap to reclaim after a controversial redesign and a loss of users: “I feel like I’m watching the beginning of a fundamentally new medium, where people are just waking up to how you have to take a very different creative approach.”

Originals allow Snapchat to expand in areas where it already excels. In addition to capitalizing upon the success of programming already hosted on Discover (18 current shows exceed 10 million viewers monthly), its programming will feature augmented reality elements other streaming shows haven’t yet debuted. Swiping up during a show will let users interact with filters from the world of the show, engaging viewers in a wholly new way.

Debra Aho Williams lauded Snap for the “creative and unique” elements of its medium, and says what Mills and Bell are likely thinking: “If it keeps executing and making smart moves, then things will turn around for the company.”

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Snap Is Betting You’ll Want to “Discover” Their Original Programming appeared first on Social Media Week.


5 Intriguing Insights Into The Future Of Snapchat

If there’s ever a time for Snapchat to turn its fortunes around, it’s now.

Competitors are reeling from a variety of scandals—Facebook’s appearances on Capitol Hill, Twitter dealing with an onslaught of bots and trolls. Snapchat’s users are young, the company stores much less data than its social media brethren, and its ethos of sharing privately should resonate in an era of privacy worries.

It’s no surprise then that Snap CEO Evan Spiegel recently allowed Bloomberg into some of the company’s most guarded sanctums, including a special ceremony where employees share dark secrets. Clearly, the company feels it’s time for good press.

Will this new mindset be enough to help Snapchat turn a profit for investors? If you’re a business or marketing agency that has turned away from the company in recent years in favor of skyrocketing social media star Instagram, is there any reason to look back? Here are some insights from the Bloomberg profile that everyone should be aware of:

1. They encourage vulnerability—for now

For this article, Spiegel allowed a reporter to enter the company’s “Council,” where employees gather and both speak and listen “from the heart” about their past, and hopes for the future. It’s an oddly intimate concept.

Will it continue as the company evolves? It remains to be seen whether a company this big can maintain the little guy ethos that brought Snap to prominence, and as the rest of the article details, Snap is maturing rapidly.

2. They see Facebook as the villain

At one point during a board meeting, Spiegel was quoted as saying “What I think that people are starting to see is that other companies really are trying to make as much money as possible and really don’t care how that happens”—a subliminal shot at Facebook.

Snap employees “see Mark Zuckerberg’s social network as the villain in their virtuous fight against vanity and virality.” The irony is that Snap must now prove to advertisers that Snap’s take on how to grab users eyeballs—intimacy, a lack of polish—is a similar but better fit than Facebook’s.

3. Their CFO might be their savior

For an article about how important it is for the Snap CEO to turn it around, the most intriguing nugget may be the reference to another executive. Former Amazon executive Tim Stone, the new CFO, was called “a lone bright spot,” and is receiving the kind of praise from analysts that has eluded Spiegel. It may end up being Stone who steadies the ship, not unlike how Sheryl Sandberg came aboard Facebook as COO and provided the experience and vision that the CEO then lacked.

4. Snap thinks they can what Facebook does for advertisers—but cheaper

The thrust of Snap’s resurgence will be built around this idea: That Facebook and Instagram may be bigger stars, but no other platform can touch the intimacy has with its users, at so low a price point.

Indeed, a recent Adidas shoe campaign was unveiled on Snapchat and saw a 100-percent sell-through within six hours, with a ton of reach in the target market of young females—drawing particular praise for how the company seamlessly connects the digital with the physical.

5. The company prioritizes itself and its workers

When the company discussed priorities during a board meeting, “building a sustainable business,” actually came in at number five. The company is looking first at improving employee performance, followed by boosting daily users, revenue, and time spent on the app. While gains in the first four areas should lead to greater sustainability, it’s telling that the company is focused on improving from within most of all.

Even as the company experiences its growing pains, the Adidas campaign shows that they’ll continue to serve as a useful platform for brands in certain markets and demos. The question is, will they ever expand beyond those core competencies, or continue to lose ground? Time will tell.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post 5 Intriguing Insights Into The Future Of Snapchat appeared first on Social Media Week.


#Snapchat to Reveal Financials Within a Week – #SocialMedia

Snap Inc, the secretive technology company that owns the popular messaging service Snapchat, is due to reveal its financials within a week as it moves toward its eagerly awaited initial public offering, sources familiar with the situation said on Friday. The Venice, California-based company will publish the registration document it secretly filed with U.S regulators…


Here’s Why Snapchat IPO Rumors Are Intensifying

The company that owns the popular Snapchat messaging service is working on going public at a value of $25 billion or more, according to a report on Thursday. Snap Inc. aims to hit the market as early as late March, the Wall Street Journal reported citing anonymous sources. Thanks to advertising revenue from Snapchat, Snap…