Tag: smw

2018 Social Media Week London Day 3 Recap Digest

Social Media Week London concluded it’s 9th annual conference on Friday, November 16 at the QEII Conference Center in with sessions from brand and publishers like LinkedIn, BBC, Wavemaker, and We Are Social.

Speakers from some of the biggest brands in the world discussed topics including why video is the most effective way to speak to your audience, how to leverage social insights for agility, and GDPR.

Miss out on anything from the first two days of Social Media Week London 2018? Check out our coverage from Wednesday and Thursday.

Check out all the main stage session recaps below and sign up for SMW Insider to watch future sessions live or on-demand.

Fighting the Dopamine Drip: How Brands Can Overcome Our Shortening Attention Spans – Hosted by Wavemaker

In a world where average Facebook video view lengths are less than 2 seconds, Instagram Stories are viewed for less than a second and people are scrolling the height of Big Ben on their feeds every day, how can we capture enough attention to tell a story worth listening to?

At Social Media Week London 2018, Dom Whitehurst, head of digital engagement at Wavemaker shared the irony that as we all spend more time on our phones – ignoring our friends, partners and children – our interaction with content is reducing in length. Or is it?

Whitehurst disagrees with Microsoft’s 2015 report findings that due to our increasingly digital lifestyles “you now have a shorter attention span than a goldfish”.

He argues that our fascination and focus on shorter attention spans have changed our relationship with the content we’re producing. We’re trying to tell the same stories but in shorter and shorter packets and as such, every time we shorten the story, we lose something, and it all become less impactful.

Read the full recap of Wavemaker’s “Fighting the Dopamine Drip: How Brands Can Overcome Our Shortening Attention Spans” session and watch the full session playback on SMW Insider.

 

Vkontakte: An Introduction to Europe’s Largest Social Network – Hosted by Socialgist

For the most part, Social Media Week London has narrowed its focus to a specific set of platforms. Facebook, Instagram, Snapchat, and YouTube have been mentioned countless times.

But as Socialgist reminded us on Friday morning, there’s more to social than just these US-based outlets. As the official data licensing partner for Russia’s Vkontakte, Socialgist gave us a peek inside Europe’s biggest social network, and one of few outlets whose use outpaces its US-based alternatives.

Read the full recap of Socialgist’s “Vkontakte: An Introduction to Europe’s Largest Social Network” session and watch the full session playback on SMW Insider.

 

Tap For Sound: Can Audio Ever Be Shareable On Social? – Hosted by BBC

Lots of content has evolved into being highly shareable on social media. Longform writing is accessible through links. Photos and videos are embeddable. But one medium manages to elude the potential for easy shareability: audio.

With 5.9 million people listening to podcasts, this shouldn’t be hard. And yet, getting audio to the same point of virality as video or photos has consistently proved difficult. In an easy and informative conversation, BBC’s Rowan Collison spoke to digital editor Anna Doble and BBC Radio presenter Shaun Keaveny about their take on the challenge, and how they’ve managed to overcome it—or to ignore the charge outright.

Read the full recap of BBC’s “Tap For Sound: Can Audio Ever Be Shareable On Social?” session and watch the full session playback on SMW Insider.

 

Global Influence: How to Capitalize on the Rise of Influencer Marketing Around the World – Hosted by Traackr

Many have talked about influencers, but few have tried to scale influencer marketing from a global perspective.

Joel Backaler, Managing Director of Frontier Strategy Group and Author of a new book, “Global Influence: How to Capitalize on the Rise of Influencer Marketing Around the World,” shared key takeaways from his book at Social Media Week London 2018. For this book, Backaler interviewed more than 100 brand executives, agencies, marketing technology vendors as well as influencers to shed light on what’s working and what’s not.

According to Backaler, when executed properly, brands partner with relevant influencers can drive true business outcomes across wide-ranging areas, such as product launches, product development, and corporate reputation management.

In this session, he summed up the steps to grow business both at home and overseas by effectively implementing influencer marketing into business strategy.

Read the full recap of Traackr’s “Global Influence: How to Capitalize on the Rise of Influencer Marketing Around the World” session and watch the full session playback on SMW Insider.

 

Who Exactly Are We? Exploring Difference in our Social Media vs. ‘Real Life’ Identities – Hosted by Social Media Week

Marketers and social media practitioners are constantly trying to cut through, to maximize their increasingly stretched spend, hoping that one day, their ideas will be the ones that go viral. However, do they know who they are targeting? And with the immersion of internet and mobiles into our everyday lives, people can be different people across various social media platforms — so, who exactly are we?

In this interactive session at Social Media Week London 2018, Dr. Geraint Evans, an award-winning marketing professional, writer, and presenter, encouraged audiences to find the answers to these questions by exploring them together.

Read the full recap of SMW’s “Who Exactly Are We? Exploring Difference in our Social Media vs. ‘Real Life’ Identities” session and watch the full session playback on SMW Insider.

 

Can Privacy & Personalisation Co-Exist? – Hosted by Wayin

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Facebook and Google are being called before Congress and the EU. GDPR has drastically changed disclosure of how data is used. Several US states are starting to explore enacting their own data protections.

And Wayin’s Rich Jones couldn’t be more excited about it all.

“As marketers, it’s going to make us better.”

His session, presented in conjunction with Bauer Media Group, posed a provocative question: “Can Privacy and Personalization Co-Exist?” As you may have guessed, he believes they can. The secret? Where the data we employ comes from- and crucially, who gives it to us. Jones believes we’re moving away from a third party data economy, into a first party data economy…but we are moving into a zero party economy. In this model of data gathering, we need not worry about having to stealthily steal data, nor should we worry about seeming creepy as we try to infer it. We can just ask. We should just ask.

Read the full recap of Wayin’s “Can Privacy & Personalisation Co-Exist?” session and watch the full session playback on SMW Insider.

 

Why Everyone Who Works in Social Media Now Works in Politics and WHY It Matters – Hosted by FleishmanHillard Fishburn

At Social Media Week London 2018, Brett Kobie, SVP and Director at FleishmanHillard hosted a panel featuring Peoples Vote’s Director of Marketing Sarah Baumann, Head of International Communications EMEA at Bridgestone, Shweta Kulkarni Van Biesen, and Founder and CEO of Hubbub UK, Trewin Restorick to discuss how social media has shaped politics.

The current state of UK politics is similar to a pile of sick on road the morning after that nobody wants to go outside to clear up. Luckily, thanks to social media, they don’t have to. Whatever we do or say online has impact. Everybody has an opinion and technology has provided us with more tools than ever to voice them.

Kobie picked apart the thoughts of Kulkami Van Biesen, Restorick and Baumann to outline the effects social media has on brands, corporations, the individual and why it matters to, ultimately, the world.

Read the full recap of FleishmanHillard Fishburn’s “Why Everyone Who Works in Social Media Now Works in Politics and WHY It Matters” session and watch the full session playback on SMW Insider.

 

You’ve Got the Audience, Now What? – Hosted by Jungle Creations

Branded content may still be a new way of advertising but, in video format shared via social media, it is the most effective way to speak to your audience… according to Jamie Bolding, Founder and CEO Jungle Creations.

At Social Media Week London, Bolding shared the new model of creating valuable content, by working in partnership with brands to bring. more value to an audience.

Traditionally, ads are placed around valuable content to fund the creation of more valuable content to carry on growing an audience. Paywalls, merchandise, e-commerce and events are used to drive new business and convert audiences into customers.

Branded content, however, has unparalleled reach with genuine engagement and is the most effective form of advertising when done right.

Read the full recap of Jungle Creations’ “You’ve Got the Audience, Now What?” session and watch the full session playback on SMW Insider.

 

How LinkedIn Uses LinkedIn for Marketing – Hosted by LinkedIn

Every customer journey online starts with a search engine, asking a question. The search results appear you click on a relevant link and your problem is solved. You might even make a purchase. Simple!

Jason Miller, LinkedIn’s head of content and social media, asked himself if this could also be applied to B2B marketing. At Social Media Week London, and on his final day working for LinkedIn, he shared the answer in terms of how LinkedIn uses LinkedIn for marketing.

Miller shared the story of one piece of content produced for LinkedIn marketing solutions and how they extract every ounce of value out of every piece of content they produce.

Read the full recap of LinkedIn’s “How LinkedIn Uses LinkedIn for Marketing” session and watch the full session playback on SMW Insider.

 

Think Forward: The Key Trends to Know for 2019 – Hosted by We Are Social

2018 has been a rough year, and as Harvey Cossell, Head of Strategy at We Are Social said, “there was a bump in the road.” It’s a year when people felt that their identities were under threat.

Politically, surveillance and data capture has been a main source of concern, and we’ve read it all over the news; culturally, appropriation and homogenization are making people feel uncomfortable. This has caused repercussions — according to Cossell, more than 390,000 people have deleted their Facebook accounts.

Amidst this crisis, brands are expected to have a voice that speaks directly with consumers, as well as a role in driving cultural change. People expect honesty, proper representation, and innovation that’s balanced with responsibility.

In this session, hosted by We Are Social at Social Media Week London 2018, Cossell sat down with Paul Greenwood, Head of Research & Insights at We Are Social, Cameron-James Wilson, creator of Shudu, the world’s first digital supermodel, and Leila Fataar, Founder of Platform 13, to shed light on a wide range of topics that concern and overwhelm brands.

Read the full recap of We Are Social’s “Think Forward: The Key Trends to Know for 2019” session and watch the full session playback on SMW Insider.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post 2018 Social Media Week London Day 3 Recap Digest appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/2018-social-media-week-london-day-3-recap-digest/

Get “Closer” to Social Media Week Toronto

Social Media Week Toronto, also known as #SMWTO, is part of a vast network of global Social Media Week conferences and events taking place throughout the year around the world.

Following last year’s successful run Toronto, Social Media Week will return again to the city from Nov. 12 to Nov. 16, along with cities around the world including London, Zurich, Manila, Holland and others.

We spoke with the organizers of SMW Toronto about the upcoming event, what sessions the team is most excited about, and what local trends they are seeing in their market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

Social Media Week Toronto will unpack 2018’s biggest stories in social media, and explore the emerging trends that businesses need to be aware of. #SMWTO will also delve into issues around social media and mental health, and how consumers and industry professionals alike can achieve a healthier relationship with social media.

What are the sessions that you are most excited about?

We can’t wait to meet Lola Tash and Nicole Argiris, who are the brains behind one of our team’s favourite Instagram accounts, @MyTherapistSays. Our team has been tagging each other in their popular memes for years! In addition, with over 3 million followers, the ‘Meme Queens’, have proven time and again that originality infused with timely and topical content is the way to go.

We’re also really excited about our panel DIY Stars: YouTube Creators “The Sorry Girls,” Amanda Rach Lee & The Icing Artist. These talented young women were able to create massive YouTube followings simply by following their craft: from art illustrations, decorating cakes, or taking old clothes or putting creative DIY touches to home decor and design.

What’s more, our team is thrilled to be welcoming VICE Media to the SMWTO stage. VICE is a media company unlike any other. As the fastest growing media company for youth in the world, the brand is a natural leader in the digital space. Nina Sudra, General Manager at VICE Canada will share how VICE Canada has excelled at staying relevant and active in culture.

We’re also excited to welcome Peter Hand, Head of Strategy at VIRTUE (VICE) as we explore the topic of reaching and connecting with generation Z in a modern media landscape. Learn more about Peter Hand’s session here:

How do your overall agenda tie into this year’s global theme?

In line with the global SMW theme, “Closer,” Toronto’s #SMWTO will explore our complicated relationship with social media – as consumers, media and marketers – as we take a look back at our city’s top social media stories of 2018 and gain a glimpse into what lies ahead in the year to come.

2018 was a turbulent year for social media. Major tech companies like Facebook have been in the spotlight for one controversy after another and data breaches have continued to shatter consumers trust in social media channels.

And who can ignore the multitude of emerging studies highlighting how social media is being linked to technology and mental health issues?

That being said, 2018 wasn’t all doom and gloom for social media. This was the year of the Twitter movement – the hashtag #MeToo continued to gain momentum, changing lives and organizations around the world.

This past year, consumers have looked to achieve a healthier, more balanced relationship with social media – opting to follow users that kept it “real” on social, participate in healthy debates, and practice turning off their phones in order to be present when connecting with people in real life.

Toronto’s Social Media Week has been built with these concerns and trends in mind. We’ve assembled the industry’s best and brightest influencers, creators, thought leaders and mental health professionals to address the pressing questions we have about the role social media is playing in our lives.

Which partners or brands are you most excited to be working with this year?

The power of social media made 2018 the year of immersive art here in Toronto. Social media helped to propel AGO’s Kusama Infinity Mirrors exhibit to unprecedented success (so much that they are now raising funds for a permanent exhibit).

The trend of Instagram-friendly installations continues with two of the most buzz-worthy spots in Toronto right now: The Happy Place and The Museum of Illusions. We’re excited to be partnering with them both.

The Happy Place is a massive pop-up experience filled with picture-perfect art and multi-sensory immersive rooms. Meanwhile, Toronto’s newest museum, The Museum of Illusions, is known for its visual, sensory and participatory experience that’s designed with Insta-worthy moments in mind.

Our VIP All Access Attendees will have exclusive tours of both spaces on the last day of SMWTO — we couldn’t think of a better way to end the week on such a high note!

What are some local trends you are seeing in your market?

2018 was the year of the social movement in social media. Hashtag movements, social campaigns, and mission-based marketing continued to gain momentum, especially when it comes to politics.

Toronto journalism has taken a more modern approach to news coverage of recent elections. On October 22, Chris Clover hosted CBC Toronto’s municipal election special from the Twitter Canada headquarters in Toronto. He anchored CBC Toronto’s first-ever vertical video broadcast, reaching an unprecedented audience on Facebook, Twitter, YouTube, and online.

What are some of the key questions that will be addressed during your edition of SMW?

Is social media bringing us closer together or is it driving us apart? And what does this mean for us as a business and marketers?

Where can potential attendees get news and updates about your conference?

• Website: socialmediaweek.com (https://www.socialmediaweektoronto.com/)
• Facebook: https://www.facebook.com/smwiToronto/
• Twitter: https://twitter.com/SMWiToronto
• Instagram: https://www.instagram.com/smwitoronto/
• Linkedin: https://www.linkedin.com/company/smwi-toronto
• Hashtag: #SMWTO

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Social Media Week Toronto appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-toronto/

Get “Closer” to Social Media Week Toronto

Social Media Week Toronto, also known as #SMWTO, is part of a vast network of global Social Media Week conferences and events taking place throughout the year around the world.

Following last year’s successful run Toronto, Social Media Week will return again to the city from Nov. 12 to Nov. 16, along with cities around the world including London, Zurich, Manila, Holland and others.

We spoke with the organizers of SMW Toronto about the upcoming event, what sessions the team is most excited about, and what local trends they are seeing in their market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

Social Media Week Toronto will unpack 2018’s biggest stories in social media, and explore the emerging trends that businesses need to be aware of. #SMWTO will also delve into issues around social media and mental health, and how consumers and industry professionals alike can achieve a healthier relationship with social media.

What are the sessions that you are most excited about?

We can’t wait to meet Lola Tash and Nicole Argiris, who are the brains behind one of our team’s favourite Instagram accounts, @MyTherapistSays. Our team has been tagging each other in their popular memes for years! In addition, with over 3 million followers, the ‘Meme Queens’, have proven time and again that originality infused with timely and topical content is the way to go.

We’re also really excited about our panel DIY Stars: YouTube Creators “The Sorry Girls,” Amanda Rach Lee & The Icing Artist. These talented young women were able to create massive YouTube followings simply by following their craft: from art illustrations, decorating cakes, or taking old clothes or putting creative DIY touches to home decor and design.

What’s more, our team is thrilled to be welcoming VICE Media to the SMWTO stage. VICE is a media company unlike any other. As the fastest growing media company for youth in the world, the brand is a natural leader in the digital space. Nina Sudra, General Manager at VICE Canada will share how VICE Canada has excelled at staying relevant and active in culture.

We’re also excited to welcome Peter Hand, Head of Strategy at VIRTUE (VICE) as we explore the topic of reaching and connecting with generation Z in a modern media landscape. Learn more about Peter Hand’s session here:

How do your overall agenda tie into this year’s global theme?

In line with the global SMW theme, “Closer,” Toronto’s #SMWTO will explore our complicated relationship with social media – as consumers, media and marketers – as we take a look back at our city’s top social media stories of 2018 and gain a glimpse into what lies ahead in the year to come.

2018 was a turbulent year for social media. Major tech companies like Facebook have been in the spotlight for one controversy after another and data breaches have continued to shatter consumers trust in social media channels.

And who can ignore the multitude of emerging studies highlighting how social media is being linked to technology and mental health issues?

That being said, 2018 wasn’t all doom and gloom for social media. This was the year of the Twitter movement – the hashtag #MeToo continued to gain momentum, changing lives and organizations around the world.

This past year, consumers have looked to achieve a healthier, more balanced relationship with social media – opting to follow users that kept it “real” on social, participate in healthy debates, and practice turning off their phones in order to be present when connecting with people in real life.

Toronto’s Social Media Week has been built with these concerns and trends in mind. We’ve assembled the industry’s best and brightest influencers, creators, thought leaders and mental health professionals to address the pressing questions we have about the role social media is playing in our lives.

Which partners or brands are you most excited to be working with this year?

The power of social media made 2018 the year of immersive art here in Toronto. Social media helped to propel AGO’s Kusama Infinity Mirrors exhibit to unprecedented success (so much that they are now raising funds for a permanent exhibit).

The trend of Instagram-friendly installations continues with two of the most buzz-worthy spots in Toronto right now: The Happy Place and The Museum of Illusions. We’re excited to be partnering with them both.

The Happy Place is a massive pop-up experience filled with picture-perfect art and multi-sensory immersive rooms. Meanwhile, Toronto’s newest museum, The Museum of Illusions, is known for its visual, sensory and participatory experience that’s designed with Insta-worthy moments in mind.

Our VIP All Access Attendees will have exclusive tours of both spaces on the last day of SMWTO — we couldn’t think of a better way to end the week on such a high note!

What are some local trends you are seeing in your market?

2018 was the year of the social movement in social media. Hashtag movements, social campaigns, and mission-based marketing continued to gain momentum, especially when it comes to politics.

Toronto journalism has taken a more modern approach to news coverage of recent elections. On October 22, Chris Clover hosted CBC Toronto’s municipal election special from the Twitter Canada headquarters in Toronto. He anchored CBC Toronto’s first-ever vertical video broadcast, reaching an unprecedented audience on Facebook, Twitter, YouTube, and online.

What are some of the key questions that will be addressed during your edition of SMW?

Is social media bringing us closer together or is it driving us apart? And what does this mean for us as a business and marketers?

Where can potential attendees get news and updates about your conference?

• Website: socialmediaweek.com (https://www.socialmediaweektoronto.com/)
• Facebook: https://www.facebook.com/smwiToronto/
• Twitter: https://twitter.com/SMWiToronto
• Instagram: https://www.instagram.com/smwitoronto/
• Linkedin: https://www.linkedin.com/company/smwi-toronto
• Hashtag: #SMWTO

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Social Media Week Toronto appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-toronto/

Get “Closer” to Social Media Week Holland

Social Media Week comes to Holland this year from Nov. 14 to Nov. 16. As one of the world’s leading conference series, Social Media Week brings together leaders from all around the world to share insights and trends on social media, marketing, technology, innovation, and more.

This year, with the global theme, “Closer,” SMW Holland is paying tribute to the power of technology in bringing people together.

We spoke with the organizers of SMW Holland about the upcoming event, what sessions the team is most excited about, and what local trends they are seeing in their market.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

One of the most important takeaways from Social Media Week Holland will be that technology and communication come hand-in-hand. Technology can boost communications and vice versa. This an overall takeaway that is in every session during #SMWNL.

Another one is: Think bigger. Be ambitious. Who’s your overall business or personal hero? Nike? Elon Musk? Make that the goal in your field of work.

Finally, conferences like ours are not just about analyzing trends. What’s far more interesting and inspiring is how you apply the trends — how the Dutch police uses VR in order to investigate crime scenes and solve murders? How a chain of hotels use AI for their reservations? How the UN uses AR for awareness?

What are some sessions that your team is excited about?

Without any doubt, this year’s most exciting session is “UN’s Under the Blue Helmet & Clouds over Sidra VR Experience,” hosted by Kristin Gutekunst of the United Nations. Kristin has extensive experience in campaigning for development, particularly through the combination of high-level advocacy strategies, grassroots mobilization, youth engagement, and innovative communications such as immersive and new media.

Second up must be “Meme-ology 101: The New Digital Language,” with Reddit’s Head of Brand Strategy Joe Federer. Joe believes that great social marketing is based on great content — content that ladders up to a meaningful brand purpose and, just as importantly, gets people to share it. In his own words, “Understanding what makes for great social content requires a real nerd. I am that nerd.”

We are also excited about our speaker Guido Berben, partner-manager at Tikkie, an initiative of the Dutch ABN AMRO bank. Tikkie is a clever app that makes paying fun, social, easy and open, so we are looking forward to what Guido wants to share.

How do your overall agenda tie into this year’s global theme?

We confidently say that SMW Holland at The Hague is all about this year’s global theme of Social Media Week: “Closer.” There’s plenty of excellent examples of how technology plays a role in getting people more connected, closer to each other, and more aware of important issues. The UN’s VR experience immerses people into the life of peace soldiers around the world.

And in a way – amongst all these technological and digital innovations – there is always a need to meet people in person. To interact face-to-face, to chat, to agree or disagree and to enjoy a drink or two. In that perspective, #SMWNL gets us closer in every sense.

Which partners or brands are you most excited to be working with this year?

As mentioned before we are so proud to have the UN in our lineup during #SMWNL. At the same time, we are also thrilled for the participation of BMW i, Google, Lidl, KPN, Tikkie, Reddit, Randstad, the Dutch National Police, and so many more.

What are some local trends you are seeing in your market?

A few local trends in our market can be found on stage as well. One of them will be that the closer an agency is to customers, the better the outcome. And by “Closer,” it does not only refer to the business side of a brand, but more importantly, physical and emotional connection to customers.

What are some of the key questions that will be addressed during your edition of SMW?

#SMWNL recognizes that there are a lot of questions out there — questions about how to apply AI, AR or VR to marketing; how to integrate bots and voice tech into businesses; what’s the key strategy in making a social media campaign successful; how to explore the potential of influencer marketing, etc.

But don’t you worry, we have got all the answers.

Where can potential attendees get news and updates about your conference?

To keep up with all news and updates on Social Media Week Holland, please check out our Facebook, Twitter, Instagram, LinkedIn, and our website.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Social Media Week Holland appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-holland/

Get “Closer” to Social Media Week Kyiv

This year, Social Media Week comes to Kyiv, Ukraine for the very first time. With “Closer” being the theme of the year, Social Media Week Kyiv will dive into the discussion of the intensifying conflicts between individualism and community.

SMW Kyiv will be held from Nov.15 to Nov. 16 at Depositphotos Kyiv HQ in Kyiv, Ukraine. We spoke with the SMW Kyiv team about their upcoming event on what to expect from the event.

What do you think will be the most important attendee takeaways from your city’s SMW conference?

They will learn to adopt a fresh perspective on local and global social media practices and trends. We’ve got a great lineup of speakers, so every attendee will find inspirations for their own businesses!

What are some of the sessions that your team is most excited about?

We are excited about Myths around governmental SMM, a session with Ulana Suprun and Yulia Hrytsenko, both of whom are from The Ministry of Health of Ukraine. This session talks about the most up-to-date ways of communication practices that the Ukrainian government is building to improve people’s lives.

Another session we are proud to present is about incorporating integrated communication practices. This session will be brought to you by a city that inspires us — Berlin. In this one hour session, Christian Artopé of GUD.berlin will share an entertaining and engaging story about the transformation of Berlin’s public transport company, BVG.

We are also excited for the series of performances from our local Bazilik SMM School. The school runs courses for small- and medium-sized local business and startups. We are looking forward to learning from them the best practices they’ve taught to clients — all in Kyiv style.

How does your overall agenda tie into this year’s global theme?

Our big idea this year is merging local and global — encouraging local businesses to adopt global practices and try on ambitious global ideas, but also, for global businesses to learn from local cases, in order to see how they can learn from each other.

Which partners or brands are you most excited to be working with this year?

This year we are working with two great local startups with global ambitions: PublBox and YouScan.

Where can potential attendees get news and updates about your conference?

All updates will be posted to our Facebook event page. In addition, a Telegram channel will be available for quick updates on the spot.

What are some local trends you are seeing in your market?

  • A shift in the focus of social communication from posting photos, gossips and events to bringing value to people’s life.
  • The search for the right tone of voice.
  • The use of precise micro-targeting to get the right audience.
  • Making the right content for the right channel.
  • Using more animations and videos.

What are some of the key questions that will be addressed during your edition of SMW?

We want to understand the state we are in as a professional community — how did we grow over the past years when we were affected by revolution and war; what should we learn from international experts, and where are the best practices that make us stand out in an international context; what are the values we share with the world; would it be possible to establish rules for the development of a sustainable social media market.

Until then, go visit SMW Kyiv’s website to learn more about their speakers, agenda, and more!

Excerpt: As Social Media Week debuts in Kyiv, Ukraine this November, leaders from home and abroad are ready to share with attendees the best social media practices they’ve seen in the industry.

The post Get “Closer” to Social Media Week Kyiv appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/11/get-closer-to-social-media-week-kyiv/

Get “Closer” to Platform Agility with Buzzfeed’s Antonia Bonello at SMWLDN

Creating content that people want to read about the dangers of road accidents is a high bar to reach, but Buzzfeed UK’s Associate Creative Director Antonia Bonello counts doing so in conjunction with Aviva during Road Safety Week among her professional points of pride. Long-form content, translated into shorter snippets and even games, got across information that helped people learn and have conversations around this crucial topic. And as someone who admitted to liking the conversation part the most (“maybe that’s because I’m a bit chatty!”), you should anticipate a lively and insightful presence at Bonello’s midday Wednesday session at Social Media Week London.

The nimble and agile approach that Buzzfeed champions was key to tailoring content that could convey even this heavy message and engage readers across social media platforms—Bonello will be sharing the strategies she uses to accomplish this at her SMWLDN session, How to Remain Agile and Nimble in the Platform Space.

Fewer than 110 passes remain. Claim yours before they’re gone!

Remaining nimble as an organization means not only staying in motion, but moving with intention. At Buzzfeed, that intention is data-driven and heavily informed by user feedback. Bonello’s session will delve into how to use the data you have available to drive decision making and strategy. This data has to go beyond vanity metrics; as she sees it, “you can learn so much more from what people are saying than just a ‘like.’” And when you show care and consideration for the details people reveal via comments and shares, users respond in kind.

“Content shouldn’t be thought of necessarily as traditional advertising. It should be thought of as more of a gift or what a brand can do for a person, rather than what a consumer can do for a brand.”

It takes a special culture in an organization to develop skill in interacting this way. Bonello cites risk-taking and courage, as well as sympathy and empathy, as key to hearing and acting on user experiences in a meaningful way. “How do you make a friend? You do it by listening, talking, and learning about each other. And that’s actually what Buzzfeed does,” she noted as we talked about the impact of brand listening. “That’s what brands should do: listen and interact with people on a human level, rather than it just being transactional.”

Look forward to a session that thoughtfully explores how digital data and connections between humans can interlace to inform future content and marketing moves, and much more. Those aiming to engage meaningfully across platforms won’t want to miss this session, presented by Buzzfeed on Wednesday, November 14th, at 12pm GMT during Social Media Week London.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Get “Closer” to Platform Agility with Buzzfeed’s Antonia Bonello at SMWLDN appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/10/get-closer-to-platform-agility-with-buzzfeeds-antonia-bonello-at-smwldn/

Introducing Leads2Scale: A New Podcast for Marketers Who Want to Achieve More in Social Media

Here at Social Media Week we are excited to unveil our brand new podcast, Leads2Scale!

Hosted by SMW’s Founder and Executive Director, Toby Daniels, Leads2Scale aims to provide listeners with practical insights and emerging trends in social media with the goal of helping you achieve your marketing objectives, scale your audience and generate more leads.

Each episode will feature interviews with leading experts, marketing practitioners, entrepreneurs and technology visionaries who will cover topics including:

  • How to grow your audience while reducing the cost of customer acquisition
  • How to generate new leads, prospects and gain new customers
  • How to track and measure customer behavior online
  • How to use data to make better and more informed decisions
  • How to manage campaigns on a budget
  • How to work with influencers and manage influencer driven campaigns
  • How to determine which marketing technology products to invest in
  • How to understand the regulatory space and new rules and guidelines
  • How to grow your professional network
  • and much more!

Our aim is to release one new episode a week and if you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at leads2scale@socialmediaweek.org.

Our first guest is Suzy’s Founder and CEO, Matt Britton. Featured in this episode, Matt discusses the most significant and impactful shifts in the industry, what inspired him to start his first company, how he pivoted Crowdtap and what he is planning to do with Suzy and how 5G is going to change the game for smart devices and video consumption in the near future.

Listen to our first two episodes and subscribe via the following platforms: Anchor, Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Castbox, Overcast, and Stitcher.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post Introducing Leads2Scale: A New Podcast for Marketers Who Want to Achieve More in Social Media appeared first on Social Media Week.

http://socialmediaweek.org/blog/2018/08/introducing-leads2scale-a-new-podcast-for-marketers-looking-to-scale-their-businesses/