SEO tags can have an impact on your search rankings. Here’s a look at some of the key tags you should be aware of, and how they’re used.
1. Twitter Marketing
Set up a Twitter Account and Follow up to 5,000 of your target audience.
A large proportion will follow you back and those that don’t can be unfollowed so that you can follow some more.
This could be a particular niche or businesses / consumers in a certain geographical location. Whilst you are building followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.
2. Facebook Marketing, Facebook Pages and Facebook Group Marketing
Use your personal Facebook account to connect with potential customers and partners, also create a Facebook Page and get your friends, potential partners and target audience (clients etc) to like and share your page. Whilst you are building likers & followers and when you have thousands of followers, send out information, tips, offers, competitions and advice that would be useful and of interest to your target audience.
You can also set up groups for your target audiences and get some of those to join your group where you can also share information, tips, offers, competitions and advice that would be useful and of interest to your target audience.
3. LinkedIn Marketing and LinkedIn Company Pages
Make sure you have a good LinkedIn profile page that covers everything that you do including all of your skills and which links to your company website, blog and Facebook page etc. Also add links to any video that you might have etc.
Also create a Company page on LinkedIn (you need an email address on a registered domain to do this) and regularly post information, tips, offers, competitions and advice that would be useful and of interest to your target audience via your LinkedIn company page and your regular posts facility on LinkedIn.
Finally on LinkedIn regularly connect with lots of people in your target audience on LinkedIn (but not to many all at once though as LinkedIn can block you). Also join lots of groups full of your target audience and connect with them via the group (Something linkedin allows you to do more aggressively than just connecting with people).
Create a blog or ideally add a blog to your existing website or get a new website with a blog already included and start blogging regularly about your business, products and services etc.
This can help to improve the Seo of your website and get it associated with more keywords to help you get indexed more regularly the search engines and helping you to appear higher up and more often in the internet page ranks.
5. Keyword Content Marketing via content pages on your website
You should have an existing website or get a new website and create great keyword written landing pages for your business, as well as every single product and service and geographical area covered etc.
This will help to improve the Seo of your website and get it associated with more keywords to help you appear higher up and more often in the internet search engine page ranks helping you to get more enquiries.
If you need any help with any of the above please call: 07517 024979 or email: firstname.lastname@example.org
Here at MA Consultancy we offer three different types of Link Building Services to help increase the ranking of your website:
These Link Building Services are:
- Blogger Outreach Programme
- & Relevant Website Standard Links or Content on relevant sites with a Keyword Link
Costs for the Link Building Services Cardiff, South Wales, Wales:
You can get some of our Link Building Services Cardiff, South Wales, Wales for prices from just £200.
For more about the Link Building Services Cardiff, South Wales, Wales including the various different packages available, please follow the link or contact us on: 07517 024979 or email: email@example.com
This page was written and posted “By Mike Armstrong”
New post on Online Marketing Hub
Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings
Posted by GaryMoyle
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
Search behavior is fundamentally changing, as users become more savvy and increasingly familiar with search technology. Google’s results have also changed significantly over the last decade, going from a simple page of 10 blue links to a much richer layout, including videos, images, shopping ads and the innovative Knowledge Graph.
We also know there are an increasing amount of touchpoints in a customer journey involving different channels and devices. Google’s
Zero Moment of Truth theory (ZMOT), which describes a revolution in the way consumers search for information online, supports this idea and predicts that we can expect the number of times natural search is involved on the path to a conversion to get higher and higher.
Understanding how people interact with Google and other search engines will always be important. Organic click curves show how many clicks you might expect from search engine results and are one way of evaluating the impact of our campaigns, forecasting performance and exploring changing search behavior.
Using search query data from Google UK for a wide range of leading brands based on millions of impressions and clicks, we can gain insights into the how CTR in natural search has evolved beyond those shown in previous studies by
Catalyst, Slingshot and AOL.
The NetBooster study is based entirely on UK top search query data and has been refined by day in order to give us the most accurate sample size possible. This helped us reduce anomalies in the data in order to achieve the most reliable click curve possible, allowing us to extend it way beyond the traditional top 10 results.
We developed a method to extract data day by day to greatly increase the volume of keywords and to help improve the accuracy of the
average ranking position. It ensured that the average was taken across the shortest timescale possible, reducing rounding errors.
The NetBooster study included:
65,446,308 (65 million) clicks
311,278,379 (311 million) impressions
1,253,130 (1.2 million) unique search queries
54 unique brands
11 household brands (sites with a total of 1M+ branded keyword impressions)
Data covers several verticals including retail, travel and financial
We also looked at organic CTR for mobile, video and image results to better understand how people are discovering content in natural search across multiple devices and channels.
We’ll explore some of the most important elements in this article.
How does our study compare against others?
Let’s start by looking at the top 10 results. In the graph below we have normalized the results in order to compare our curve, like-for-like, with previous studies from Catalyst and Slingshot. Straight away we can see that there is higher participation beyond the top four positions when compared to other studies. We can also see much higher CTR for positions lower on the pages, which highlights how searchers are becoming more comfortable with mining search results.
A new click curve to rule them all
Our first click curve is the most useful, as it provides the click through rates for generic non-brand search queries across positions 1 to 30. Initially, we can see a significant amount of traffic going to the top three results with position No. 1 receiving 19% of total traffic, 15% at position No. 2 and 11.45% at position No. 3. The interesting thing to note, however, is our curve shows a relatively high CTR for positions typically below the fold. Positions 6-10 all received a higher CTR than shown in previous studies. It also demonstrates that searchers are frequently exploring pages two and three.
When we look beyond the top 10, we can see that CTR is also higher than anticipated, with positions 11-20 accounting for 17% of total traffic. Positions 21-30 also show higher than anticipated results, with over 5% of total traffic coming from page three. This gives us a better understanding of the potential uplift in visits when improving rankings from positions 11-30.
This highlights that searchers are frequently going beyond the top 10 to find the exact result they want. The prominence of paid advertising, shopping ads, Knowledge Graph and the OneBox may also be pushing users below the fold more often as users attempt to find better qualified results. It may also indicate growing dissatisfaction with Google results, although this is a little harder to quantify.
Of course, it’s important we don’t just rely on one single click curve. Not all searches are equal. What about the influence of brand, mobile and long-tail searches?
Brand bias has a significant influence on CTR
One thing we particularly wanted to explore was how the size of your brand influences the curve. To explore this, we banded each of the domains in our study into small, medium and large categories based on the sum of brand query impressions across the entire duration of the study.
When we look at how brand bias is influencing CTR for non-branded search queries, we can see that better known brands get a sizable increase in CTR. More importantly, small- to medium-size brands are actually losing out to results from these better-known brands and experience a much lower CTR in comparison.
What is clear is keyphrase strategy will be important for smaller brands in order to gain traction in natural search. Identifying and targeting valuable search queries that aren’t already dominated by major brands will minimize the cannibalization of CTR and ensure higher traffic levels as a result.
How does mobile CTR reflect changing search behavior?
Mobile search has become a huge part of our daily lives, and our clients are seeing a substantial shift in natural search traffic from desktop to mobile devices. According to Google, 30% of all searches made in 2013 were on a mobile device; they also predict mobile searches will constitute over 50% of all searches in 2014.
Understanding CTR from mobile devices will be vital as the mobile search revolution continues. It was interesting to see that the click curve remained very similar to our desktop curve. Despite the lack of screen real estate, searchers are clearly motivated to scroll below the fold and beyond the top 10.
NetBooster CTR curves for top 30 organic positions
1 19.35% 20.28% 20.84% 13.32% 8.59%
2 15.09% 16.59% 16.25% 9.77% 8.92%
3 11.45% 13.36% 12.61% 7.64% 7.17%
4 8.68% 10.70% 9.91% 5.50% 6.19%
5 7.21% 7.97% 8.08% 4.69% 5.37%
6 5.85% 6.38% 6.55% 4.07% 4.17%
7 4.63% 4.85% 5.20% 3.33% 3.70%
8 3.93% 3.90% 4.40% 2.96% 3.22%
9 3.35% 3.15% 3.76% 2.62% 3.05%
10 2.82% 2.59% 3.13% 2.25% 2.82%
11 3.06% 3.18% 3.59% 2.72% 1.94%
12 2.36% 3.62% 2.93% 1.96% 1.31%
13 2.16% 4.13% 2.78% 1.96% 1.26%
14 1.87% 3.37% 2.52% 1.68% 0.92%
15 1.79% 3.26% 2.43% 1.51% 1.04%
16 1.52% 2.68% 2.02% 1.26% 0.89%
17 1.30% 2.79% 1.67% 1.20% 0.71%
18 1.26% 2.13% 1.59% 1.16% 0.86%
19 1.16% 1.80% 1.43% 1.12% 0.82%
20 1.05% 1.51% 1.36% 0.86% 0.73%
21 0.86% 2.04% 1.15% 0.74% 0.70%
22 0.75% 2.25% 1.02% 0.68% 0.46%
23 0.68% 2.13% 0.91% 0.62% 0.42%
24 0.63% 1.84% 0.81% 0.63% 0.45%
25 0.56% 2.05% 0.71% 0.61% 0.35%
26 0.51% 1.85% 0.59% 0.63% 0.34%
27 0.49% 1.08% 0.74% 0.42% 0.24%
28 0.45% 1.55% 0.58% 0.49% 0.24%
29 0.44% 1.07% 0.51% 0.53% 0.28%
30 0.36% 1.21% 0.47% 0.38% 0.26%
Creating your own click curve
This study will give you a set of benchmarks for both non-branded and branded click-through rates with which you can confidently compare to your own click curve data. Using this data as a comparison will let you understand whether the appearance of your content is working for or against you.
We have made things a little easier for you by creating an Excel spreadsheet: simply drop your own top search query data in and it’ll automatically create a click curve for your website.
Simply visit the NetBooster website and download our tool to start making your own click curve.
It’s been both a fascinating and rewarding study, and we can clearly see a change in search habits. Whatever the reasons for this evolving search behavior, we need to start thinking beyond the top 10, as pages two and three are likely to get more traffic in future.
We also need to maximize the traffic created from existing rankings and not just think about position.
Most importantly, we can see practical applications of this data for anyone looking to understand and maximize their content’s performance in natural search. Having the ability to quickly and easily create your own click curve and compare this against a set of benchmarks means you can now understand whether you have an optimal CTR.
What could be the next steps?
There is, however, plenty of scope for improvement. We are looking forward to continuing our investigation, tracking the evolution of search behavior. If you’d like to explore this subject further, here are a few ideas:
Segment search queries by intent (How does CTR vary depending on whether a search query is commercial or informational?)
Understand CTR by industry or niche
Monitor the effect of new Knowledge Graph formats on CTR across both desktop and mobile search
Conduct an annual analysis of search behavior (Are people’s search habits changing? Are they clicking on more results? Are they mining further into Google’s results?)
Ultimately, click curves like this will change as the underlying search behavior continues to evolve. We are now seeing a massive shift in the underlying search technology, with Google in particular heavily investing in entity- based search (i.e., the Knowledge Graph). We can expect other search engines, such as Bing, Yandex and Baidu to follow suit and use a similar approach.
The rise of smartphone adoption and constant connectivity also means natural search is becoming more focused on mobile devices. Voice-activated search is also a game-changer, as people start to converse with search engines in a more natural way. This has huge implications for how we monitor search activity.
What is clear is no other industry is changing as rapidly as search. Understanding how we all interact with new forms of search results will be a crucial part of measuring and creating success.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
For more including images see:
This page about SEO and Page Rankings has been posted “By Mike Armstrong”
If you are adopting or implementing a content marketing strategy and looking to provide content writing on a blog or a website to help improve your ranking under certain “Keyword Searches” in the Internet Search Engine Rank Pages (SERP’s), then you should look to post or write content regularly.
You should also write 300 to 500 words and should use the keyword (or keyword phrase) that you are looking to rank high for regularly throughout the content, and within your Headers and meta descriptions etc.
If you are looking for help with a content marketing strategy, content marketing or content writing services or Keyword Analysis or hot spot details in order to get the most out of your content or your content marketing please call: 07517 024979 | or email: firstname.lastname@example.org
*If you like this SEO post you might also like this other SEO post:
SEO Tip / Search Engine Optimisation:
The Content Marketing & Content Writing for Search Engine Optimisation page was posted “By Mike Armstrong”
If you want your Website to improve its ranking in the Internet search engines, and have it associated with more keywords in order to get more traffic integrate a blog to your website and start a content marketing strategy!
Write about your products, services, staff, events, case studies and offers and share you marketing material.
If you need help use the advice of a content marketing specialist or outsource some of the content marketing services to an outsourced service provider like MA Consultancy:
07517 024979 | email@example.com
*If you liked this SEO Tip – You might like our Social Media & SEO Training:
The Search Engine Optimisation Tip / SEO page was written “By Mike Armstrong”
New post on Online Marketing Hub
Announcing the 2014 Local Search Ranking Factors Results
Posted by David-Mihm
Many of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year’s Local Search Ranking Factors survey results.
Here they are!
Hard to believe, but this is the seventh year I’ve conducted this survey—local search has come a long way since the early days of the 10-pack way back in 2008! As always, a massive thanks to all of the expert panelists who in many cases gave up a weekend or a date night in order to fill out the survey.
New this year
As the complexity of the local search results has increased, I’ve tried to keep the survey as manageable as possible for the participants, and the presentation of results as actionable as possible for the community. So to that end, I’ve made a couple of tweaks this year.
Combination of desktop and mobile results
Very few participants last year perceived any noticeable difference between ranking criteria on desktop and mobile devices, so this year I simply asked that they rate localized organic results, and pack/carousel results, across both result types.
Results limited to top 50 factors in each category
Again, the goal here was to simplify some of the complexity and help readers focus on the factors that really matter. Let me know in the comments if you think this decision detracts significantly from the results, and I’ll revisit it in 2015.
Factors influenced by Pigeon
If you were at Matt McGee’s Pigeon session at SMX East a couple of weeks ago, you got an early look at these results in my presentation. The big winners were domain authority and proximity to searcher, while the big losers were proximity to centroid and having an address in the city of search. (For those who weren’t at my presentation, the latter assessment may have to do with larger radii of relevant results for geomodified phrases).
My own takeaways
algorithmic model that Mike Blumenthal developed (with help from some of the same contributors to this survey) way back in 2008 continues to stand up. Nonetheless, there were a few clear shifts this year that I’ll highlight below:
Behavioral signals—especially clickthrough rate from search results—seem to be increasing in importance. Darren Shaw in particular noted Rand’s IMEC Labs research, saying “I think factors like click through rate, driving directions, and “pogo sticking” are valuable quality signals that Google has cranked up the dial on.”
Domain authority seems to be on its way up—particularly since the Pigeon rollout here in the U.S. Indeed, even in clear instances of post-Pigeon spam, the poor results seem to relate to Google’s inability to reliably separate “brands” from “spam” in Local. I expect Google to get better at this, and the importance of brand signals to remain high.
Initially, I was surprised to see authority and consistency of citations rated so highly for localized organic results. But then I thought to myself, “if Google is increasingly looking for brand signals, then why shouldn’t citations help in the organic algorithm as well?” And while the quantity of structured citations still rated highly for pack and carousel results, consistent citations from quality sources continue to carry the day across both major result types.
Proximity to searcher saw one of the biggest moves in this year’s survey. Google is getting better at detecting location at a more granular level—even on the desktop. The user is the new Centroid.
For markets where Pigeon has not rolled out yet (i.e. everywhere besides the U.S.), I’d encourage business owners and marketers to start taking as many screenshots of their primary keywords as possible. With the benefit of knowing that Pigeon will eventually roll out in your countries, the ability to compare before-and-after results for the same keywords will yield great insight for you in discerning the direction of the algorithm.
As with every year, though, it’s the comments from the experts and community (that’s you, below!) that I find most interesting to read. So I think at this point I’ll sign off, crack open a
GABF Gold-Medal-Winning Breakside IPA from Portland, and watch them roll in!
2014 Local Search Ranking Factors
For more on this article or content marketing see:
The 2014 Local Search Ranking Factors page was posted “By Mike Armstrong”
A Recent post from Online Marketing Hub
This is a Big Problem on Many Websites. Here Are 6 Simple Ways to Fix It
A few days ago I started reading Dr. Robert Anthony’s “Magic Power of Super Persuasion”and surprisingly, I found out something really useful that can be applied online.
Let me explain.
People who listen to others and show an interest in their stories tend to attract more friends. These kind of people are also perceived as trustworthy. On the other hand, people who talk only about themselves, either of good or bad, are perceived as weak, shifty or untrusty.
The same thing happens with websites.
Remember that the “www” is only a protocol, a communication bridge between the information provider and the consumers. If the website’s owner is shouting out loud how great his products or services are, he is often confronted with rejection. On websites and blogs this is called “bounce rate“. They come to your site read one page and bounce out without reading anything else or clicking on other pages.
This is one of the key performance indicators of a website or blog and it is a major issue. This is a big problem on many websites but their owners don’t know it.
Why measure the performance of your site?
Let me take a guess. It’s because you want more from your online business.
Your most precious tool is the website that helps you to achieve the business objectives. In order to get to the desired goals, you need to define metrics and set up a target value to see how are you doing against your objectives. I know that this may sound like a first year college marketing class, but it is essential to understand the importance of measuring the right metrics.
Why measure bounce rate?
A 70% Bounce Rate is telling you that more than half of the website’s visitors are going away without visiting more than one page. Ouch! This is terribly bad, especially if you don’t manage to do micro-conversions such as Facebook Likes, Newsletter subscriptions, etc. The fact is that you probably constantly lose prospects for your business without having a hook or idea about how to make them return to your website ever again.
This will cost you.
How to find your bounce rate?
Log in your web analytics software – I’ll use Google Analytics as an example. You can access the following reports by going to Behavior>>Site content>>All Pages.
Moving forward, you need to find out why are these things happening on your website. You have two simple and cheap ways to get this kind of information:
1. Web analytics
Figure out bounce rates for each important page of the website.
If it’s an ecommerce, include in the analysis the homepage, category page, product page. Don’t try to look at the cart page, because it has to deal with another metric – the cart abandonment rate.
On the other had, if you run a blog check the homepage and the pages with the highest traffic volume.
Pro tip: Only analyze the most popular pages. These pages need to be optimized either to increase the time on site or to optimize conversion rates. This is a matter of prioritization based on potential, importance and ease.
2. Customer’s feedback
Use surveys to find out directly from visitors what’s making them to run away from your website. A few examples of questions to discover abandoning reasons and get insights:
Question 1: What determined you not to subscribe to one of our plans?
It’s to expensive
I don’t need it now
I’m comparing prices
I don’t know
Question 2: Can you tell us what would you like to see on this page?
Open answer: […]”
The most common causes for high bounce rates
There are a few key causes for high bounce rates.
1. Poor website design
You have only a few seconds to convince people that your site is credible. If its design isn’t appealing, you need to consider some fixes. I don’t recommend you to do a entire website redesign, because it may lead to a drop in conversion rates. The main reason for this drop is the sudden change that would confuse people who visit the website regularly and who is are already consuming your content or products. My advice is to use conversion optimization tactics to improve the design step by step without wondering how a change would affect the website’s key performance indicators.
2. There is no “Call to Action”
People arrive on the website and they don’t know what to do. If they’re not encouraged to do anything, they’ll consume the information they need and then go away.
Create a conversion funnel and make sure to track each goal. For example, in the first phase, your goal would be to transform visitors into subscribers. Here, you can apply some email collecting tactics that I’ve talked about in a previous post about growing an email list. But collecting emails is not enough. You need to move subscribers to the next funnel stage and transform them into leads. In case you have a complex product, you may want people to sign up for a free trial and try your product.
3. The website’s traffic is irrelevant
This may take you back to defining your business objectives. What’s the website’s role in the business? How does it support your business and how do you make money with it? If these questions don’t have clear answers, you wouldn’t know where to work on improvement. Another reason would be that your Adwords Campaigns are poorly managed.
4. The website is difficult to use
Have you tested the website at its launch? Are you sure that people don’t get stuck when they navigate on its pages? Consider a usability testing or a flow analysis in Analytics to spot the blockages on your website.
6 Simple Fixes to Reduce Bounce Rate
1. Focus on conversion rate optimization
Create a plan for conversion rate optimization and then start to improve the website step by step. I encourgae you to bookmark this link; it’a a complete guide to creating an effective A/B testing plan and it includes tips on how to integrate A/B testing in the conversion rate optimization strategy.
2. Optimize load time
Third party plugins have a negative effect on load time. Check out this infographic to learn more about what’s causing pages to load in time and how to fix speed page issues
3. Check for technical errors
Analyze bounce rates by device, resolution and other similar segmentation criteria. Go deeper with the analysis to figure out the anomalies and fix them.
4. Make links intuitive
Figure out how easy is to follow the links to the conversion page/thank you page and ensure that visitors can intuitively click through without thinking too hard.
5. Consider optimizing the Adwords campaigns
Remain committed to what you promised to the visitors in the ads. Also, keep the same tone of voice, fonts and colors on the landing page. Don’t drive visitors that clicked on one of your ads on irrelevant pages because it increases the chances to bounce.
6. Eliminate confusion
Have clear call to actions on each important page of your site.
Notice that these guidelines can help you in your attempt to reduce bounce rate, but remember that your website is unique and there is no “one size fits all” solution. You just have to start analyzing your website and see why are things happening like this and not in the way you want them to happen.
For more see:
Page posted “By Mike Armstrong”
Would you like to get more leads, website visitors or customer from the Google Search Engines?
Do you want to get to the top of the Internet result pages for your core Keywords, including the products & services that you offer?
If you answered yes to the above and you are from Cardiff or the wider South Wales area then the SEO Services Cardiff on offer from MA Consultancy are for you!
About our SEO Services Cardiff!
The SEO Services Cardiff we offer include On-site Optimisation and Off-site Optimisation.
On-site Optimisation includes Blogging, Content writing, Key Word Grouping, Image naming and Keyword improving within Meta tags, Meta Page Descriptions, URLs and Headers etc. This also includes increasing time spent on site and page views as well as decreasing bounce rates.
Off-site Optimisation includes Social Media Marketing, Link Building, Content Marketing, Directory Listings, Adwords Marketing and other Marketing techniques & ways of increasing traffic to your website!
What the SEO Services Cardiff we can provide can do for your business!
All of the SEO Services Cardiff that we offer including the on-site optimisation services and the off-site optimisation services will help your business website to increase its ranking and it’s position in the Search Engines Page ranks. This will improve the number of web visitors and enquiries that you receive which (*as long as the products and services that you are offering are in demand and competitively priced against others) would result in you getting more customers!
*If the increase in traffic and enquiries were not resulting in more customers I would also be able to help you improve your product offering or proposition in order to help you get more customers.
As well as getting you more website traffic, enquiries & customers our off-site optimisation services including Directory Listings and Social Media Marketing services will also help to increase your brand awareness whilst the on-site optimisation service of blogging can help improve your standing within your industry as well as increasing the number of Keywords and subject areas / topics that your website gets associated with.
Costs for our SEO Services Cardiff!
As the amount of SEO work required can vary on the competitiveness of the Keywords you are looking to rank for and the geographical territory that you want to be found for my costs are quoting for on a bespoke basis once I’m able to review the market and determine what is involved to get you the results that you need.
Our SEO Services Cardiff can cost from £100 a month up to £1,000 a month and would be subscribed for a minimum of 3 months but can often be required for 6 months or even 12 months to achieve the desired results.
If you need to rank high on page 1 for less competitive keyword phrases, on a local Cardiff basis, against competitors with less SEO activity the costs would be far lower than of you were looking to rank high on page 1 for High competitive keyword phrases, on a UK basis on a Sector where all competitors are taking part in a high level of SEO activities themselves.
What to do if you are interested in our SEO Services Cardiff?
If you would like our SEO Services Cardiff or simple want a free review or a no obligation quotation please call us on: 07517 024979 or email: firstname.lastname@example.org
The SEO Services Cardiff page is posted “By Mike Armstrong”