Tag Archives: Search Engine Optimisation Cardiff

SEO Cardiff

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Are you looking for SEO Cardiff or Search Engine Optimisation in Cardiff?

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If you have a website, or even not, in this day and age, you have probably heard of SEO (Cardiff) or Search Engine Optimisation (Cardiff)!

SEO or (Search Engine Optimisation) simply refers to the process of making websites and their domain name more visible in Search Engine Rankings helping you to increase your profile, website traffic and customer base.

Seo Cardiff or Search Engine Optimisation Cardiff refers to the process of making Cardiff Businesses websites and their domain name more visible in Search Engine Ranking, helping to increase the profile, website traffic and customer base of Cardiff based businesses.

There are many factors that Search Engines take into account when visiting your site in order to give it a ranking and an SEO Company in Cardiff providing you with SEO Cardiff Services would take this into consideration when working on improving the website rankings for your Business in Cardiff.

The SEO Company Cardiff would look at these factors to compile a ranking for the pages of your site for different search terms or Keywords and that is why SEO Cardiff is so important.

Good SEO Cardiff would make sure that people who are searching for the information, service or products that your business or company provides, are being directed to you and not your competitors.

You should be thinking about implementing SEO Cardiff as soon as you start thinking about getting a website or starting a business, in the Cardiff or wider South Wales area.

SEO Cardiff for Cardiff Startups

SEO Cardiff is important if and when you are registering the domain of your website (which often gets over looked by people new to website ownership) and potentially even when choosing the name of your Cardiff business.

If you pick the keywords of your product or service and add them to your name or include them in your domain this can give you a competitive edge in the search engines.

For more about our SEO Cardiff please call 07968286126 or email: info@maconsultancycardiff.com

SEO Cardiff Terms

Here are some SEO Cardiff terms that every webmaster / website owner and ideally business owner or company director should know:

1. SEO:
SEO stands for Search Engine Optimisation. This term is used to describe the overall process of making your website more visible and rank higher in the Google search ranking pages and the ranking pages of other search engines such as Bing & Yahoo etc. SEO can also be used to refer to the practitioner of SEO services.

SEO Cardiff

SEO includes thousands of factors and techniques and can also be referred to as Digital marketing, Search Engine marketing, Page Rank marketing, Website marketing and Organic Search marketing.

SEO Cardiff refers to the providing of SEO Services to businesses in the Cardiff Area.

2. Domain name / Web Address:
This is the name you use to call your website. You have to register a domain name in order to be given your www. Web address. When registering your Cardiff Business domain name please consider the advice from an SEO Consultant in Cardiff!

3. Organic Search ranking:
This is the natural ranking of your website in the search engines as apposed to the paid for Adwords ranking that you see at the top and bottom of the pages.

If you want to rank high amongst Cardiff, Wales or UK searches for you Cardiff based Products or Services you should subscribed to SEO Cardiff services!

4. Crawler / Spider
A crawler or spider is a bot (or piece if Technology) that Search Engines use to search the internet and all the websites on it in order to collect data about the websites to be able to rank them.

SEO Cardiff services will ensure that when a crawler searches your website it will result in your Website ranking higher.

The crawler will regularly visit your site and analyse its content.

They visit your site to keep up to date with changes and add new content.

This is how Search Engines keep their results relevant and up to date!

5. Keywords / Search terms
Keywords play a massive role in SEO Cardiff.

Your keywords should relate to the information, services or products that you provide. Cars.com for example will use Cars as its primary keyword.

Keywords should be used on your site to ensure Search Engines can recognise what that page is about and therefore show that page to the correct searchers!

Often single keywords are very competitive as thousands or millions of sites will be using them so often 3-4 keywords combined will get better results. For example “UK cars for sale” could be much better. An SEO Cardiff consultant can help you research the best Keywords and a Marketing Specialist will help you think of additional “Keyword” markets to help you attract more visitors!

6. SERP:
Search Engine Results Page. This is the list of results that a Search Engine displays after being given a certain keyword or combination of Keywords to search. Your SEO Cardiff services will help you rank higher up the SERP including the all important Google SERP.

The higher up the SERPs you are, the better! As above can also be referred to as organic (natural ranking).

7. META Description / Meta Keywords & Meta Tags:

A META description briefly describes what the page is about. The META description you set is often seen below the clickable link to your website in the SERPs as a summary.

You can also set META keywords or Meta Tags to let Search Engines know what terms should be relevant to the page.

An SEO Cardiff specialist would help you to create the best META descriptions for your page.

8. Title Tag:
The title tag is the main heading of a web page as defined by the ‘title’ tags in HTML.

The title tag is the blue link text that you click on in a search result.

It also appears in the top of your browser window or tab.

Search Engines use the title tag to describe what your website is about.

If your title tag is wrong, chances are your website will not be found by the people it should be, so getting this right and including the correct keywords, is very important.

An SEO Cardiff practitioner will help you to have the right Title Tags for your web pages to ensure higher rankings in the SERPs.

9. Sitemap
A sitemap allows users and Search Engines to navigate your site more easily in order to be able to analyse the content.

It is important to have a sitemap as it can help Search Engines identify all the pages on your site, some of which otherwise may not have been visited by the crawler.

An SEO Cardiff Consultants can work with your website designer to ensure you have a good site map for your website.

10. Backlinks:
When a link to your site appears somewhere else on the web, it is referred to as a backlink. Search Engines see this as a sign that your site must have some useful information as other people and websites are referring to it. This helps with your SERP.

An SEO Cardiff consultant will help you to build back links to your website whilst SEO Cardiff Services will provide backlinks to your website.

11. Off page or offsite Optimisation:
This refers to the wider sales and marketing process of getting your web address out in the real world and across the Internet so that you have lots if back links and inline advertising and press releases etc in order to send traffic to your website and to help increase your SERP. This includes the ever growing importance of the use of Social Media.

An SEO Cardiff should help you with this or direct you to a Social Media or Marketing Company in Cardiff. MA Consultancy covers all SEO, Social Media and Wider Marketing Activities.

12. Internal Link:
Internal links are links between pages on your own site. This can help crawlers get around your site and identify the topics that the website revolves around.

SEO Cardiff Services will provide you with internal links.

13. Pagerank:
Google produces a Pagerank or PR value every few months as a general guide to the quality of all websites.

You SEO Cardiff Services will lift your page rank over time.

The higher the Pagerank of a website is, the better but there are some low PR sites with great search visibility and some high PR sites with low visibility.

14. Online Advertising & Campaign Management:

This refers to the activity of marketing your website online. It is often referred to as google Adwords as they are the market leaders, but you can advertise with Bing and Yahoo as well as Twitter, Facebook, LinkedIn & Google+ / Google Places.

The campaign management refers to the management of the ad campaign including reviewing and analysis as well as the addition and reviewing of prices and keywords etc.

Your SEO Cardiff can provide you with advice or Services around online advertising activities.

15. Pay per Click marketing / PPC / (Google) Adwords:
This refers to the online paid for advertising as in your online advertising campaigns.

16. Cost per click / CPC:
This refers to the price you pay for every click on to your website from your online advertising.

17. Impressions:
This refers to the number of searches carried out with your chosen keywords or keyword combinations.

18. Social Media Marketing:
This refers to the offsite or off page marketing of your website via the popular social media platforms as well as the engagement of customers and prospects via the same mediums.

An SEO Cardiff should help you with this or direct you to a Social Media or Marketing Company in Cardiff. MA Consultancy covers all SEO, Social Media and Wider Marketing Activities

19. Video Marketing:
This refers to the offsite or off page marketing of your website via video, often using the popular video sharing site, “YouTube”. This can also be a great way to engage with customers and prospects via another popular medium. It can be referred to as YouTube marketing after the market leader.

An SEO Cardiff should help you with this or direct you to a Specialist Video Marketing Company in Cardiff. MA Consultancy covers all SEO, Social Media and Wider Marketing Activities

20. Picture Marketing:
This refers to the offsite or off page marketing of your website via the popular platform of using images.

An SEO Cardiff should help you with this or direct you to a Specialist Picture Marketing Company in Cardiff. MA Consultancy covers all SEO, Social Media and Wider Marketing Activities

There are a number of picture sharing social media platforms that allow you to do this (Instagram and PInterest being two) and these are great for advertising product as well as engaging customers and prospects.

Summary of why you need SEO Cardiff?

All of the social media, video marketing and picture marketing can help with SEO and increasing your SERP, as well as increasing the number of visitors to your website, which in itself can help with your Search Engine Page Ranking.

The increase in your Search Engine Page ranking would result in you getting more website traffic.

As long as your business proposition and product or service is good and your market is plentiful then this extra traffic would reduce in more sales (ecommerce) or more inbound leads or enquiries (and more customers), if you are not selling online!

Other services provided by MA Consultancy, on top of those for SEO Cardiff

As well as providing SEO, I provide sales and marketing consultancy and services and business marketing services so if in the example above you get a lot of traffic and not many customers or sales, I can provide consultancy and services to help you improve those results, from competitor and market analysis, pricing and packaging improvements, on site optimisation and so much more.

Now that I have found an SEO Cardiff Company, what’s next?

If you are a new business, startup business, SME business or Company in the Cardiff area and you are looking for an SEO Company in Cardiff to help you get up the Internet search engines and therefore more customers, please try MA Consultancy Cardiff on 07969 286126 or info@maconsultancycardiff.com

We use the combined services of an SEO Company in South Wales, along with services off a Marketing Company in South Wales and a Sales & Marketing Consultancy in South Wales, to ensure you get a step ahead of your competition.

Google Author: “By Mike Armstrong” – Blog | Google Profile

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