Tag: Sales

7 Instagram Marketing Strategies That Will Increase Your Sales

As more and more companies depend on social media to boost their reach and grow their audience, having a strategy in place is what matters most. You cannot simply hop on when you feel like it and post what you want. You need to understand who your audience is and how to sell to them in the right way.

Here are a fews reasons why social media can benefit your business:

  • It is a great way to build brand recognition.
  • You can connect with your audience and start conversations with them online.
  • Social media can help you learn more about your ideal customer through online engagement.
  • It is a cost-effective way to grow your brand reach.
  • You can also subtly market your product.

Once you realize the importance of social media, you can begin to explore various strategies that will make optimal use of your time and help your company make more money in the long run.

Be subtle with your marketing

According to Statista, the 18-24-year-old age group is the largest demographic in reference to the user base on Instagram.

Gen Z is going to be your target audience with Instagram and it is imperative that you realize that the age-old marketing techniques aren’t going to work with them. 69% of Gen Z said they find online ads disruptive so your aim should be to focus on non-invasive marketing techniques.

A good example is Apple’s ‘Shot on an iPhone’ campaign on Instagram where they post pictures that have been shot using an iPhone:


Source

This simple strategy allows Apple to form relationships with their audience by using their pictures taken on their iPhone and is also a much less invasive marketing technique than others.

Invest in micro-influencer marketing

Do not be afraid to invest in micro-influencer marketing. This is an affordable and non-invasive way to grow your brand on Instagram.

A great example of a company that does this is GymShark.

Gymshark was founded by Ben Francis when he was only 19 years old and has grown to be a popular eCommerce fitness brand. The success of the brand is largely thanks to the emphasis it puts on micro-influencer marketing.

Essentially what Gymshark does is reach out to fitness influencers on Instagram with large followings asking if they would be interested in partnering with the brand. These influencers will then create sponsored posts for Gymshark that will help them reach a whole new audience- the influencer’s audience to be specific.

In some cases, influencers will even add a link to Gymshark’s online store within their bio.

This marketing strategy works so well is because it is reaching your ideal audience without a heavy lift on your end.

For a Facebook ad, you have to trust that an algorithm will put your ad in front of the right people. However, influencer marketing makes sure you are reaching the right people. In the case of Gymshark, that means people who are interested in fitness.

Another great part about this strategy is that it is not as annoying to the viewer. You are not pushing an ad in front of their face that they will probably scroll by. Instead, it is much more subtle. The influencer’s followers who want to know what they are doing and wearing anyway will see your product authentically showcased within their posts.

Use Instagram tools

A good way to grow your Instagram platform is to use tools that can give you a more ‘behind the scenes’ look at what is going on.

Tools can help you focus on your analytics and past posts. This way you will be able to figure out what is working for your brand and what posts do well for you. You can also use tools for scheduling, following the right people, creating a strategy, editing images, etc.

A few tools that you should consider:

  • Grum: Having a schedule for posting is important if you want to appear professional to your audience. You cannot simply post at random with no strategy in mind. Grum helps you schedule out posts in advance so that you can get all of your social media work done in one day.
  • Owlmetrics: Looking at the data is always a good way to understand what is working for you and what you could be doing better. Owlmetrics shows you real-time analytics such as follower gender, like history, follower geo-distribution, and more.
  • Brand Mentions: BrandMentions is a social media tracker that allows you to monitor your brand and your competitors on multiple social media platforms such as Instagram, Facebook, and Twitter.
  • Zyro: This free logo maker from Zyro is a great way to create an awesome logo for your brand that you can use below every image you post on Instagram and maybe even for your profile picture if you like. Zyro is 100% free, has tons of templates, and is extremely customizable.
  • Ampfluence: Ampfluence is the best Instagram marketing agency to use if you want to see solid growth for your account. They do this by creating a customized strategy that will help you reach your target audience and grow your followers.

Let Instagram amplify your content

The end goal of your Instagram strategy should be to focus on an omnichannel approach.

For example, if you have already created written content for your blog or recorded an episode for your podcast, you can use that to create micro pieces which you can then use on other channels (posts, IG slides, IGTV videos, etc.) to get more out of your already existing content. Use IG as an amplifier.

This can even be done with the courses that you create for your audience. You can give your audience a sneak peek of a premium course by creating well thought out Instagram posts or even IGTV videos.

I always say: You have two companies – a media company and your ‘real business’ (in that exact order). The sooner you understand and accept that the sooner you will succeed with your Instagram marketing and business.

Utilize IGTV

IGTV is a relatively new feature on Instagram that lets you post longer videos with no ads (as of now at least). Also, since it is a new feature Instagram is pushing IGTV content in the feed.

Creating an IGTV channel on your Instagram is like having a mini YouTube account connected to your Instagram. You can use it to showcase DIY videos, tutorials, create a series, etc.

IGTV lets you create more episodic content that can be centered around one theme in particular. This can be really engaging for your viewers and they will come back for more.

The Budget Mom (personal finance) is a good example of a brand that takes advantage of IGTV:

Promote engagement by hosting giveaways and contests

A great way to get your audience to engage with your brand is to host giveaways and contests. It is one of the more affordable Instagram marketing strategies and is pretty easy to implement.

You can do this by following a few steps:

  • Figure out your end goal: What do you want out of this? More brand awareness, more followers, or more likes?
  • Decide on a giveaway prize
  • Create an awesome post description and hashtag to go along with your giveaway announcement
  • Decide on eligibility criteria for participants
  • Read Instagram’s rules regarding giveaways
  • Figure out how you are going to promote your giveaway: This could be by paying for ads, investing in influencer marketing, or relying on your own audience to spread the word.
  • Decide on the length of your giveaway: You need to set a time limit. Do you want your giveaway to last for a few days or a few months? When will you announce the winners? Ideally the bigger the prize, the longer you can convince people to wait.
  • Launch and promote your giveaway

A giveaway can be a great way to not only grow your brand but also learn more about your audience. New brands, in particular, see great success with this strategy.

Share user-generated content

A lot of brands make the mistake of only focusing on creating their own content instead of trying to get users to participate in the creation process. The focus should be on getting users to love your brand as much as you do.

Aerie, an activewear brand, does an awesome job of this. They constantly post user-generated content of women who wear their apparel.

This works wonders for a couple of reasons:

  • It helps your audience relate to your brand more because they are seeing people just like them using your brand and loving it.
  • If you share a picture that was posted by someone who loves your brand, it is likely that they will become even more passionate about your products and there is nothing better than referral traffic.
  • People who would love to be featured on your page are even more likely to post images wearing your clothes/ using your product/etc.

Creating a social media strategy for your small business is one of the core components of your digital marketing efforts. It is important to keep in mind that your strategy should align with your goals and should be tailored to your business.

It will take time to figure out exactly who your audience is and the best way to reach them but hopefully, these 7 ideas gave you a place to start.

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The post 7 Instagram Marketing Strategies That Will Increase Your Sales appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/09/7-instagram-marketing-strategies-that-will-increase-your-sales/

6 Brands Using UGC to Drive Trust and Sales

Gaining customer trust is an uphill task. There are two pressing challenges that you must address when using user-generated content: moderating the types of UGC your customers post and making sure that potential buyers who see this content visit relevant pages on your website.

So, how do you get a handle on this and make sure that your brand’s UGC helps you earn trust and drive sales? You have to make sure that the UGC you use serves a specific purpose. Let’s explore how other brands are doing this through key takeaways from each brand that will inspire you to do the same for your business.

Connect with Potential and Existing Buyers 

Any buyer looking for a sales automation tool will always read through a couple of reviews to see what other buyers say about different tools that are available. Reviews help form a brand perception that determines a buyer’s emotional attitude towards a particular brand.

To nurture this connection, you need to make sure that your UGC inspires trust and surprises at the same time.

 

Example #1: Reply

Take a look at how Reply used UGC in their reviews:


Photo courtesy of Reply

Numbers never lie and they inspire trust because they’re a reflection of results. Impressive open rates, click-through rates, and sales opportunities from outbound emails come as a surprise to most potential buyers.

Key takeaway: When collecting UGC from your customers, ask for real data that show how your product improved their business.

 

Example #2: ContactMonkey

In addition to using real data to reflect product results, you should also reaffirm the choices that your potential buyers are making.

4 out of 10 business owners aren’t happy with their cash flow due to the COVID-19  pandemic, which means that they’re bound to be cautious about how they spend their money to avoid going out of business.

Show off your customers and what they think about your product to help reaffirm the choices buyers are making–this will help you earn trust. This is something that ContactMonkey pulls off nicely.

Going beyond results, ContactMonkey shows who their customers are and what they do:

Photo courtesy of ContactMonkey

For a potential user, this is reassuring and there’s a guarantee that they will get value for their money.

Key takeaway: Use UGC to reaffirm to new buyers that they made the right choice. It encourages trust and loyalty leading to recurring payments.

 

Build a Content Library

Ecommerce purchases done on mobile are expected to grow to 72.9% by 2021 — a scenario that the pandemic will accelerate. Several elements influence a potential customer’s purchase decision on a mobile device, one of them being a library of related content in the business’ niche.

 

Example #3: Sleep Junkie

Content can be a great asset especially if it helps you answer questions that potential customers are asking on Google.

While it’s easy to assume that there’s nothing much one can explore about sleep, people are actually curious about this topic. And Sleep Junkie has a blog post on the same topic:

Is that what their readers would want to read about? A quick search on Google using the keyword “facts about sleep” confirms this, both in the search results and ‘people also ask’ section. The same trend also appears in the related searches section.

Sleep Junkie has found the content their audience is looking for, so they can double down on the same to push potential buyers to the next stage of the funnel, leading to more sales. Our verdict? Even without customer testimonials, knowing what your potential customers want to read and answering it in your content helps you win their trust.

Key takeaway: Look for content that your audience loves then improve it or produce similar content. It helps you earn their trust because they know you’re listening to them.

 

Example #4: Buzzsprout

Buzzsprout asking their customers to share the lessons they’ve learned while growing their podcasts. Then, they packed the responses into a blog post on their site. When potential customers read this content, they will be more likely to trust the Buzzsprout product because they’re getting advice from customers, instead of the company itself.

Key takeaway: Send out a survey and ask customers to share their thoughts on a common challenge and how they overcame it using your product. Publish it as a blog post and then promote it to your leads.

 

Boost Social Media Reach and Growth

2.4 billion Facebook users spend close to one hour on the platform every day. Given that 30% of these users discover new brands on Facebook, using UGC to create a memorable first impression will help you earn their trust.

UGC will allow you to discover what topics your audience cares about, the pain points to focus on, and the objectives you need to address in your ads, campaigns, and landing pages to improve your conversion rates.

 

Example #5: Cubefunder

On Cubefunder’s landing page, they display customer testimonials, images, and videos. When running paid ads to this page, they should use the same testimonial and image or video to maintain consistency between ads and a landing page.

Photo Courtesy of Cubefunder

Key takeaway: If you’re using UGC to run ads, make sure that your ad copy and landing page align. Also, images and colors should be similar to maintain look and feel.

 

Example #6: LMNT

The purpose of social media is to connect, but not with a faceless, apathetic brand filled with nothing but ads. Brands on social media should have personality, specifically one that connects with their audience emotionally.

LMNT started a campaign to support the front lines amidst COVID-19. Team LMNT posted a series video of themselves on social media, thanking front-line workers and asking viewers to send an email about front-line workers’ situations in their area. In response, Team LMNT distributed more than 350,000 stick packs to these professionals to show their support.

Not only did the campaign boost brand awareness and converting consumers, but it also developed a deeper connection and a long-lasting impact with consumers and front-line workers alike:

Photo courtesy of LMNT

If you’ve used UGC for your business already, it’s easy to feel like you’ve maxed out its potential to help earn trust and drive sales. However, take notes from these brands and elevate your UGC by using it to connect with potential customers, build a content library, and boost your social media reach and growth.

Join 100,000+ fellow marketers who advance their skills and knowledge by subscribing to our weekly newsletter.

The post 6 Brands Using UGC to Drive Trust and Sales appeared first on Social Media Week.

http://socialmediaweek.org/blog/2020/08/6-brands-using-ugc-to-drive-trust-and-sales/

Free Sales Training & Advice from the WOLF of Wales 🐺🏴󠁧󠁢󠁷󠁬󠁳󠁿

Listen to the most recent episode of my podcast: Another WOLF of WALES 🐺 🏴󠁧󠁢󠁷󠁬󠁳󠁿 Episode on Why to stop selling in order to become great at Sales 🤯 https://anchor.fm/mike-armstrong9/episodes/Another-WOLF-of-WALES—Episode-on-Why-to-stop-selling-in-order-to-become-great-at-Sales-ed2vh5

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Free Sales Training on the WOLF of Wales Podcast 🐺🏴󠁧󠁢󠁷󠁬󠁳󠁿

Listen to the most recent episode of my podcast: WOLF of WALES Episode 3 – How to use pricing & packaging of products or services for Business Growth https://anchor.fm/mike-armstrong9/episodes/WOLF-of-WALES-Episode-3—How-to-use-pricing–packaging-of-products-or-services-for-Business-Growth-ed5l9u

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Have you listened yet, to our Welsh Business Podcast with Motivation and Business Coaching Episodes and Entrepreneur Chats…

#MikeArmstrongPodcasts
Welcome to Mike Armstrong’s Podcast page on the Mike Armstrong Website.

The Mike Armstrong Podcast aka Mike Armstrong’s You Can Do It Podcast is a Business Podcast / Entrepreneur Podcast / Positivity Podcast for People Interested in Business Growth #Infinityx, Sales & Marketing, Networking, Sales Training, Motivation, Positivity and so much more.

The Mike Armstrong podcast has regular features such as;

Mikes Likes – What Mike Likes #MikesLikes
MikesMoans – What Mike Dislikes / What’s Wrong With Armstrong #MikesMoans #WhatsWrongWithArmstrong / #WWWA
WOLF of WALES – A Sales Training Feature – #WOLFofWALES #WOW #WOWPodcast
Welsh Dragon’s Den – A Business Startup & Investment Section
The Voice of Social Media – Social Media News & Advice #TheVoiceofSocialMedia
King of Marketing – Marketing News & Advice – #KingofMarketing
Networker2018 – Networking News & Advice – #Networker2018
As well as Morning Motivation & Daily Motivation #MorningMotivation / #DailyMotivation & Positivity / Positive Vibes & Positive Mindset #Positivity #PositiveVibes #PositiveMindset

#BusinessNetworking, #BusinessNews & #BusinessAdvice for #Entrepreneurs / #EntrepreneurZone !

Who’s the Podcast for?

The Mike Armstrong’s You Can Do It Podcast is great for Business Owners, Entrepreneurs and People new in Sales, Looking to Join Sales or Looking to Improve Their Sales Abilities and Performance as wel as Entrepreneurs, Infinityx’ers and those in need of a lift!

If you are looking for Mike Armstrong’s Podcast or the Mike Armstrong’s You Can Do It Podcast please take a look at the following links.

Mike Armstrong’s You Can Do It Podcast On Anchor FM
Link to Mike Armstrong’s Podcast On Anchor FM – https://anchor.fm/mike-armstrong9

Mike Armstrong’s You Can Do It Podcast On Google
Link to Mike Armstrong’s Podcast On Google Podcasts – https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8xMTMxMzU2MC9wb2RjYXN0L3Jzcw==

Mike Armstrong’s You Can Do It Podcast on Spotify
Link to Mike Armstrong’s Podcast On Spotify – https://open.spotify.com/show/7nbSXkHuGZC0T5DpqDCJhx

Mike Armstrong’s You Can Do It Podcast On Breaker
Link to Mike Armstrong’s Podcast On Breaker – https://www.breaker.audio/mike-armstrongs-weekly-podcast

Mike Armstrong’s You Can Do It Podcast On Overcast
Link to Mike Armstrong’s Podcast On Overcast – https://overcast.fm/itunes1493024564/mike-armstrong-s-weekly-podcast

Mike Armstrong’s You Can Do It Podcast On
Link to Mike Armstrong’s Podcast On Pocket Casts – https://pca.st/wspp8ad6

Mike Armstrong’s You Can Do it Podcasts on Radio Public
Link to Mike Armstrong’s Podcast On Radio Public – https://radiopublic.com/mike-armstrongs-weekly-podcast-6B0kQQ

Mikes Moans – What’s Wrong With Armstrong?
Link to the first MikesMoans feature – https://anchor.fm/mike-armstrong9/episodes/Mikes-Moan-about-Negative-Press–Media-via-regular-feat–whats-wrong-with-Armstrong-ed0tiq #WhatsWrongWithArmstrong

Morning Motivation & Welsh Business News From Mike Armstrong’s Podcast
Link to a Morning Motivation podcast and some Welsh Business News – https://anchor.fm/mike-armstrong9/episodes/Motivation–WelshBizNews-From-Mike-Armstrong-about-upcoming-Introbiz-NetworkingMasterclass-Events-ed1tha

The Introbiz Network
Testimonial for the Introbiz Network – Wales’ Biggest Business Network and Business Expo With Global Online Networking Events & Global EntrepreneurMasterclasses!

The Outstanding Network
Testimonial for The Outstanding Network – A Group offering Business Support & Networking – https://anchor.fm/mike-armstrong9/episodes/Business-Networking–Support-via-The-Outstanding-Network-run-by-Irish-Entrepreneur-Pat-Slattery-ed2jiq

Sales Training from the WOLF of WALES 🐺 🏴󠁧󠁢󠁷󠁬󠁳󠁿 #WOLFofWales #WOW #WOWPodcast
Link to the first WOLF of WALES feature episode – Sales Training On to get around or work with the gate / receptionist – https://anchor.fm/mike-armstrong9/episodes/Introduction-to-another-regular-feat–on-the-Mike-Armstrong-Podcast-called-the-WOLF-of-WALES–WOW-ed2mer

Link to the second WOLF of WALES feature episode – Sales Training On “Why to stop selling to become a better sales person! 🤯 – https://anchor.fm/mike-armstrong9/episodes/Another-WOLF-of-WALES—Episode-on-Why-to-stop-selling-in-order-to-become-great-at-Sales-ed2vh5

Business Investing From The Welsh Dragon’s Den
Link to regular feature Welsh Dragon’s Den On The Mike Armstrong Podcast – https://anchor.fm/mike-armstrong9/episodes/Introduction-to-Regular-feature-Welsh-Dragons-Den-On-the-Mike-Armstrongs-Podcast-ed3f7c

Mike Armstrong Interview on the Introbiz Members Podcast
Link to Mike Armstrong’s Interview on the Introbiz Members Podcast! – https://anchor.fm/tracey–smolinski/episodes/Introbiz-member-Mike-Armstrong-from-MA-Consultancy-talking-all-things-marketing-and-growth-ecpfg8
— Read on mikearmstrong.me/mike-armstrongs-podcast-you-can-do-it/

WA

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Listen to or watch Entrepreneur chats and more on the Mike Armstrong Podcast or the Mike Armstrong You Tube Channel #MikeArmstrong

Check out my podcast, Mike Armstrong’s Podcast – Mike’s You Can Do It Podcast – MikeArmstrongPodcasts by #MikeArmstrong , on Anchor! https://anchor.fm/mike-armstrong9

https://www.youtube.com/channel/UCOLbKJHTSDNXtiQnd_JSWCw

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Like Exploring and Finding New Podcasts?

Check out my podcast, Mike Armstrong’s Podcast – Mike’s You Can Do It Podcast – MikeArmstrongPodcasts by #MikeArmstrong , on Anchor! https://anchor.fm/mike-armstrong9

Like Exploring & Finding New Podcasts?

Interested in; #Positivity #Motivation #Entrepreneurship #EntrepreneurChats #EntrepreneurTalks #SportsTalks #PositiveMindset #Business #PersonalDevelopment #LifeCoaching #BusinessCoaching #Sales #Marketing #SocialMedia #Networking #WelshBusiness #UKBusiness #WelshBiz #UKBiz #BusinessNetworking and more.

Then check out the #MikeArmstrongPodcast #YouCanDoIt #YouCanDoItPodcast for regular features such as #MikeLikes #MikesMoans #MorningMotivation #Networker2018 #KingofMarketing #TheVoiceOfSocialMedia #NetworkingGrapevine etc.

If you are a #Podcaster, you enjoy #Podcasting or an #Entrepreneur that would like to come on to the #Podcast and chat about your business or any of the subjects above please get in touch with mike via https://MikeArmstrong.me #PodcastCommunity #PodcastFamily #Entrepreneurs #SalesPeople #Marketers

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Sales Training / Telesales Tips from #MikeArmstrong #WOLFofWALES

Listen to the most recent episode of my podcast: #WOLFofWALES #MikeArmstrong Giving some telesales sales tips and insights for those who need it🐺🏴󠁧󠁢󠁷󠁬󠁳󠁿💪😎🙌 https://anchor.fm/mike-armstrong9/episodes/WOLFofWALES-MikeArmstrong-Giving-some-telesales-sales-tips-and-insights-for-those-who-need-it-ef93ve

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Please listen to the New Mike Armstrong Podcast…

#MikeArmstrongPodcasts

As a reader of the Mike Armstrong News site I’m asking you for a quick favour. I have recently set up the Mike Armstrong Podcast and I need some listeners.

Could you please check out the Business / Entrepreneur Podcast featuring Sales & Motivation Too, in order to see if you like it.

The Mike Armstrong Podcast aka Mike Armstrong’s You Can Do It Podcast is a Business Podcast / Entrepreneur Podcast for People Interested in Business, Sales & Marketing, Networking, Sales Training, Motivation, Positivity and so much more. The podcast has regular features such as;

Mikes Likes #MikesLikes – MikesMoans / What’s Wrong With Armstrong

#MikesMoans #WhatsWrongWithArmstrong / #WWWA

WOLF of WALES – A Sales Training Feature #WOLFofWALES #WOW #WOWPodcast

Welsh Dragon’s Den – A Business Startup & Investment Section

As well as Motivation & Positivity

Business Networking, Business News & Business Advice!

The Mike Armstrong’s You Can Do It Podcast is great for Business Owners, Entrepreneurs and People new in Sales, Looking to Join Sales or Looking to Improve Their Sales Abilities and Performance!

If you are looking for Mike Armstrong’s Podcast or the Mike Armstrong’s You Can Do It Podcast please take a look at the following links.

Mike Armstrong’s You Can Do It Podcast On Anchor FM

Link to Mike Armstrong’s Podcast On Anchor FM – https://anchor.fm/mike-armstrong9

Mike Armstrong’s You Can Do It Podcast On Google

Link to Mike Armstrong’s Podcast On Google Podcasts – https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8xMTMxMzU2MC9wb2RjYXN0L3Jzcw==

Mike Armstrong’s You Can Do It Podcast on Spotify

Link to Mike Armstrong’s Podcast On Spotify – https://open.spotify.com/show/7nbSXkHuGZC0T5DpqDCJhx

Mike Armstrong’s You Can Do It Podcast On Breaker

Link to Mike Armstrong’s Podcast On Breaker – https://www.breaker.audio/mike-armstrongs-weekly-podcast

Mike Armstrong’s You Can Do It Podcast On Overcast

Link to Mike Armstrong’s Podcast On Overcast – https://overcast.fm/itunes1493024564/mike-armstrong-s-weekly-podcast

Mike Armstrong’s You Can Do It Podcast On

Link to Mike Armstrong’s Podcast On Pocket Casts – https://pca.st/wspp8ad6

Mike Armstrong’s You Can Do it Podcasts on Radio Public

Link to Mike Armstrong’s Podcast On Radio Public – https://radiopublic.com/mike-armstrongs-weekly-podcast-6B0kQQ

Mikes Moans – What’s Wrong With Armstrong?

Link to the first MikesMoans feature – https://anchor.fm/mike-armstrong9/episodes/Mikes-Moan-about-Negative-Press–Media-via-regular-feat–whats-wrong-with-Armstrong-ed0tiq #WhatsWrongWithArmstrong

Morning Motivation & Welsh Business News From Mike Armstrong’s Podcast

Link to a Morning Motivation podcast and some Welsh Business News – https://anchor.fm/mike-armstrong9/episodes/Motivation–WelshBizNews-From-Mike-Armstrong-about-upcoming-Introbiz-NetworkingMasterclass-Events-ed1tha

The Introbiz Network

Testimonial for the Introbiz Network – Wales’ Biggest Business Network and Business Expo With Global Online Networking Events & Global EntrepreneurMasterclasses!

The Outstanding Network

Testimonial for The Outstanding Network – A Group offering Business Support & Networking – https://anchor.fm/mike-armstrong9/episodes/Business-Networking–Support-via-The-Outstanding-Network-run-by-Irish-Entrepreneur-Pat-Slattery-ed2jiq

Sales Training from the WOLF of WALES 🐺 🏴󠁧󠁢󠁷󠁬󠁳󠁿 #WOLFofWales #WOW #WOWPodcast

Link to the first WOLF of WALES feature episode – Sales Training On to get around or work with the gate / receptionist – https://anchor.fm/mike-armstrong9/episodes/Introduction-to-another-regular-feat–on-the-Mike-Armstrong-Podcast-called-the-WOLF-of-WALES–WOW-ed2mer

Link to the second WOLF of WALES feature episode – Sales Training On “Why to stop selling to become a better sales person! 🤯 – https://anchor.fm/mike-armstrong9/episodes/Another-WOLF-of-WALES—Episode-on-Why-to-stop-selling-in-order-to-become-great-at-Sales-ed2vh5

Business Investing From The Welsh Dragon’s Den

Link to regular feature Welsh Dragon’s Den On The Mike Armstrong Podcast – https://anchor.fm/mike-armstrong9/episodes/Introduction-to-Regular-feature-Welsh-Dragons-Den-On-the-Mike-Armstrongs-Podcast-ed3f7c

Mike Armstrong Interview on the Introbiz Members Podcast

Link to Mike Armstrong’s Interview on the Introbiz Members Podcast! – https://anchor.fm/tracey–smolinski/episodes/Introbiz-member-Mike-Armstrong-from-MA-Consultancy-talking-all-things-marketing-and-growth-ecpfg8

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Another Fantastic day of Zoom Online Business Networking – 3 Events in one day!

Had a great time networking online at the Introbiz Swansea Networking and Masterclass Event this morning from 8.30am until 11am. It was great …

Another Fantastic day of Zoom Online Business Networking (2 Events down, 1 to go)!

The 3rd event of the day was the Introbiz Online Masterclass Event with Peter Wilcock, which was brilliant too.

The ex COO of Virgin Media and Author of Camel in the Tent, talked about his Sales history and his broadband history. He talked about team building, mindset and how in the early days at Comcast, he employed people with the right mind set and grew the conversion rates from the 12% industry average up to around 50% often using people with no prior cable experience but who just had the right mindset for achieving higher targets.

He gave lots of advice including the three boxes Advice for employment and for making things happen.

He said all sales guys have some or all of these but the best have all three:

1. Natural Talent

2. Good Training

3. Positive Mindset

He also said that if you wanted to achieve anything then you need to follow the next three boxes.

1. Why

2. Plan

3. Action

“Once you work out your why, you need to make a plan and once you have worked out your plan you need to take action.”

Peter Wilcock Speaking At Introbiz Masterclass Event.

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Another Fantastic day of Zoom Online Business Networking – 3 Events in one day!

Had a great time networking online at the Introbiz Swansea Networking and Masterclass Event this morning from 8.30am until 11am. It was great …

Another Fantastic day of Zoom Online Business Networking (2 Events down, 1 to go)!

The 3rd event of the day was the Introbiz Online Masterclass Event with Peter Wilcock, which was brilliant too.

The ex COO of Virgin Media and Author of Camel in the Tent, talked about his Sales history and his broadband history. He talked about team building, mindset and how in the early days at Comcast, he employed people with the right mind set and grew the conversion rates from the 12% industry average up to around 50% often using people with no prior cable experience but who just had the right mindset for achieving higher targets.

He gave lots of advice including the three boxes Advice for employment and for making things happen.

He said all sales guys have some or all of these but the best have all three:

1. Natural Talent

2. Good Training

3. Positive Mindset

He also said that if you wanted to achieve anything then you need to follow the next three boxes.

1. Why

2. Plan

3. Action

“Once you work out your why, you need to make a plan and once you have worked out your plan you need to take action.”

Peter Wilcock Speaking At Introbiz Masterclass Event.

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Interesting Blog Post From Marketo on the 3 Essentials of a Successful Qualified Leads Program…

Business Growth Training

Business Growth Training

The 3 Essentials of a Successful Qualified Leads Program

By: 

In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is merely browsing inventory.

Before the internet, this heat check was usually performed in person. Sales reps would get a good sense of how interested someone was in their company’s products or services by spending some time with them.

Qualified leads would ultimately receive more attention—the sales rep might play 18 holes with them to help close the deal. For people looking to buy later, an occasional phone call to nurture the relationship would suffice.

But with the way modern customers conduct online research prior to purchasing, the human interaction aspect of qualifying leads has all but disappeared.

Many companies today have turned to innovative marketing automation software to analyze a prospect’s digital engagement behavior and determine whether they’re qualified enough to move on to the next step in the sales cycle.

But successfully qualifying leads for sales means having three key fundamentals in place:

1. A solid definition of “lead”

First things first. What’s a lead? At Marketo, we define a lead as any “qualified prospect that is starting to exhibit buying behavior.” That could mean when somebody begins following a social media account, subscribes to an email newsletter, or browses a product page on a website.

Of course, every business should have its own definition for what a lead is. Why? Because differentiating a lead from a non-lead will help you determine who’s worth nurturing and who’s not.

If you haven’t yet defined what a lead is for your organization, here’s how to get started:

Schedule a sit-down between sales and marketing. Talk about what your target market looks like, who’s in your database already, and what kind of buyers are currently closing deals. You’ll also want to discuss things like when to start lead nurturing and what makes a bad lead.

Marketing operations usually has access to the tools, systems, and data that tell you everything you need to know.

Once you’ve developed a solid definition, write it down. You’ll what to share what you’ve come up with so everyone’s on the same page.

And don’t forget to meet regularly. Your definition of a lead will change as your business grows or your priorities shift.

2. An effective lead scoring system

With a lead scoring system, you can assign values to prospects based on actions they take, behaviors they exhibit, and more. This will help you rank leads to determine which prospects are ripe for nurturing and which are ready to engage with your sales team.

There are four attributes you must identify through your lead scoring system:

  • Lead fit: Collecting information around your prospects’ demographics (title, role, location), firmographics (industry, company size, name of company) and BANT (budget, authority, need, time) will give you an idea of whether they fit your ideal buyer profile. You can capture a lot of demographic and firmographic information through a registration page form. Gathering BANT data may require getting to know your prospects a little bit better—perhaps through progressive profiling.
  • Lead interest: Studying your prospects’ online body language by analyzing how they engage with your brand will give you insight into how interested they are in your product or service. The more interest they show, the more likely they are to buy—and the more heavily you should shower them with attention and valuable content. 
  • Lead behavior: Certain prospect behavior shines a light on where they are in the customer journey. Visiting a website or attending a webinar are the signs of an early-stage prospect. Checking out a pricing page or watching a solution demo reveal buyer intent. You can take advantage of this information by offering early-stage prospects more educational content and passing off leads with high buyer intent to sales. 
  • Buying stage/timing: Knowing when your lead intends to buy is extremely important. If a prospect is just beginning to research a product, it’s not the time to put the hard sell on them. Instead, send valuable information about how the product can help solve their problems. By closely evaluating a prospect’s behavior, you’ll get a firm sense of where they are in the buying journey.

Developing a lead scoring system is a core component of lead management—and no department is better suited to help your company bring this system into fruition than your marketing operations team.

That’s because marketing operations has access to the data required to establish a lead scoring program—so it doesn’t have to rely on guesswork.

3. A culture built on testing and optimization

Like most things in marketing, your lead nurturing program shouldn’t be a set-it-and-forget-it endeavor. You’ll want to regularly test what’s working and what’s not so you can optimize your processes.

But what exactly should you be testing? In a word: Everything.

The goal of your lead nurturing program is to provide satisfying customer experiences that align with your audiences’ preferences and ultimately drive sales.

So, scrutinize every method you use to engage with your prospects. Measure how people respond to your social media posts, the offers on your websites, and the material in your videos.

Email nurture streams, in particular, provide a plethora of opportunities to test and optimize. You can:

  • Assess how different variations of a subject line impact open rates
  • See if click-through rates improve by swapping your content type
  • Evaluate whether readers respond better to short or long emails
  • Change the layout to learn what kind of design resonates most with readers
  • Modify send frequency to get a better idea of how often audiences want to be contacted

By creating a culture of testing and optimization, sales and marketing can collaborate to turn qualified leads into surefire customers.

A new frontier of qualifying leads emerges with AI

The three fundamentals above will go a long way toward helping you successfully qualify leads for sales. But like we’ve seen before with the emergence of the internet, there’s always something new around the corner ready to shake up the status quo.

Today, that’s AI.

Sales reps currently spend a lot of time and attention just determining if a prospect is a qualified lead. Sometimes, it’s all for naught, as a months-long engagement could develop into nothing.

Hiring more sales reps isn’t the answer. But leaning on innovative conversational AI and machine learning could be.

Instead of an employee interacting with a prospect, an AI-driven bot could communicate with them. When a person visits a website, the bot can converse with them, help them, and, most importantly, collect the valuable insight needed to decide if they’re a qualified lead.

This allows human sales reps to limit their focus to building relationships with prospects who are actually worth their time.

A chance to transform lead qualification

With a few key principles and an eye on the future, you can do wonders for your lead qualification program. And it won’t be long until your entire organization feels the effects—experiencing more closed deals and higher revenue.

Download The Definitive Guide to Sales Lead Qualification and Sales Developmentto learn more.

See how Marketo Engage can supercharge your Marketing ROI

Learn More

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Interesting Blog Post From Marketo on the 3 Essentials of a Successful Qualified Leads Program…

Business Growth Training

Business Growth Training

The 3 Essentials of a Successful Qualified Leads Program

By: 

In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is merely browsing inventory.

Before the internet, this heat check was usually performed in person. Sales reps would get a good sense of how interested someone was in their company’s products or services by spending some time with them.

Qualified leads would ultimately receive more attention—the sales rep might play 18 holes with them to help close the deal. For people looking to buy later, an occasional phone call to nurture the relationship would suffice.

But with the way modern customers conduct online research prior to purchasing, the human interaction aspect of qualifying leads has all but disappeared.

Many companies today have turned to innovative marketing automation software to analyze a prospect’s digital engagement behavior and determine whether they’re qualified enough to move on to the next step in the sales cycle.

But successfully qualifying leads for sales means having three key fundamentals in place:

1. A solid definition of “lead”

First things first. What’s a lead? At Marketo, we define a lead as any “qualified prospect that is starting to exhibit buying behavior.” That could mean when somebody begins following a social media account, subscribes to an email newsletter, or browses a product page on a website.

Of course, every business should have its own definition for what a lead is. Why? Because differentiating a lead from a non-lead will help you determine who’s worth nurturing and who’s not.

If you haven’t yet defined what a lead is for your organization, here’s how to get started:

Schedule a sit-down between sales and marketing. Talk about what your target market looks like, who’s in your database already, and what kind of buyers are currently closing deals. You’ll also want to discuss things like when to start lead nurturing and what makes a bad lead.

Marketing operations usually has access to the tools, systems, and data that tell you everything you need to know.

Once you’ve developed a solid definition, write it down. You’ll what to share what you’ve come up with so everyone’s on the same page.

And don’t forget to meet regularly. Your definition of a lead will change as your business grows or your priorities shift.

2. An effective lead scoring system

With a lead scoring system, you can assign values to prospects based on actions they take, behaviors they exhibit, and more. This will help you rank leads to determine which prospects are ripe for nurturing and which are ready to engage with your sales team.

There are four attributes you must identify through your lead scoring system:

  • Lead fit: Collecting information around your prospects’ demographics (title, role, location), firmographics (industry, company size, name of company) and BANT (budget, authority, need, time) will give you an idea of whether they fit your ideal buyer profile. You can capture a lot of demographic and firmographic information through a registration page form. Gathering BANT data may require getting to know your prospects a little bit better—perhaps through progressive profiling.
  • Lead interest: Studying your prospects’ online body language by analyzing how they engage with your brand will give you insight into how interested they are in your product or service. The more interest they show, the more likely they are to buy—and the more heavily you should shower them with attention and valuable content. 
  • Lead behavior: Certain prospect behavior shines a light on where they are in the customer journey. Visiting a website or attending a webinar are the signs of an early-stage prospect. Checking out a pricing page or watching a solution demo reveal buyer intent. You can take advantage of this information by offering early-stage prospects more educational content and passing off leads with high buyer intent to sales. 
  • Buying stage/timing: Knowing when your lead intends to buy is extremely important. If a prospect is just beginning to research a product, it’s not the time to put the hard sell on them. Instead, send valuable information about how the product can help solve their problems. By closely evaluating a prospect’s behavior, you’ll get a firm sense of where they are in the buying journey.

Developing a lead scoring system is a core component of lead management—and no department is better suited to help your company bring this system into fruition than your marketing operations team.

That’s because marketing operations has access to the data required to establish a lead scoring program—so it doesn’t have to rely on guesswork.

3. A culture built on testing and optimization

Like most things in marketing, your lead nurturing program shouldn’t be a set-it-and-forget-it endeavor. You’ll want to regularly test what’s working and what’s not so you can optimize your processes.

But what exactly should you be testing? In a word: Everything.

The goal of your lead nurturing program is to provide satisfying customer experiences that align with your audiences’ preferences and ultimately drive sales.

So, scrutinize every method you use to engage with your prospects. Measure how people respond to your social media posts, the offers on your websites, and the material in your videos.

Email nurture streams, in particular, provide a plethora of opportunities to test and optimize. You can:

  • Assess how different variations of a subject line impact open rates
  • See if click-through rates improve by swapping your content type
  • Evaluate whether readers respond better to short or long emails
  • Change the layout to learn what kind of design resonates most with readers
  • Modify send frequency to get a better idea of how often audiences want to be contacted

By creating a culture of testing and optimization, sales and marketing can collaborate to turn qualified leads into surefire customers.

A new frontier of qualifying leads emerges with AI

The three fundamentals above will go a long way toward helping you successfully qualify leads for sales. But like we’ve seen before with the emergence of the internet, there’s always something new around the corner ready to shake up the status quo.

Today, that’s AI.

Sales reps currently spend a lot of time and attention just determining if a prospect is a qualified lead. Sometimes, it’s all for naught, as a months-long engagement could develop into nothing.

Hiring more sales reps isn’t the answer. But leaning on innovative conversational AI and machine learning could be.

Instead of an employee interacting with a prospect, an AI-driven bot could communicate with them. When a person visits a website, the bot can converse with them, help them, and, most importantly, collect the valuable insight needed to decide if they’re a qualified lead.

This allows human sales reps to limit their focus to building relationships with prospects who are actually worth their time.

A chance to transform lead qualification

With a few key principles and an eye on the future, you can do wonders for your lead qualification program. And it won’t be long until your entire organization feels the effects—experiencing more closed deals and higher revenue.

Download The Definitive Guide to Sales Lead Qualification and Sales Developmentto learn more.

See how Marketo Engage can supercharge your Marketing ROI

Learn More

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Business Growth / Sales & Marketing Consultancy & Mentorship…

For more see www.maconsultancycardiff.com

https://welshbizuk.wordpress.com/2019/09/08/business-growth-sales-marketing-consultancy-mentorship/

How to successfully negotiate…

How to successfully negotiate…

https://matrainingwales.wordpress.com/2019/09/01/how-to-successfully-negotiate/
— Read on matrainingwales.wordpress.com/2019/09/01/how-to-successfully-negotiate/

https://welshbizuk.wordpress.com/2019/09/06/how-to-successfully-negotiate/

Sales & Marketing and Motivation Videos…

www.youtube.com/playlist

https://mikearmstrongnews.wordpress.com/2019/05/27/sales-marketing-and-motivation-videos/

Sales & Marketing Tips Videos…

Sales & Marketing Training Wales Videos on YouTube.

If you are looking for Sales & Marketing Training, Tips & Advice, please feel free to take a look at the Sales & Marketing Training Videos on our YouTube Channel.

The Sales & Marketing Training, Advice and Tips Videos are recorded by Sales & Marketing Consultant, Business Wales Mentor and former Key Account Corporate Sales Director, Key Accounts Telesales Manager and Reseller, Affiliate Partner Channel Director, Mike Armstrong from The UK based Sales & Marketing Consultancy and Digital Marketing Agency In Wales, MA Consultancy.

What Sales & Marketing Training Videos are there?

So far we have done Sales & Marketing Training Videos, Advice & Tips on:

  • Business Networking
  • Telesales
  • Fields Sales
  • Social Media Marketing
  • LinkedIn Marketing
  • Facebook Page Marketing
  • Instagram Marketing
  • Website Marketing & SEO
  • Link Building
  • Blogging
  • Content Marketing
  • Content Creation
  • Marketing Apps and so much more.

You can find all of the Sales & Marketing Training, Advice & Tips Videos via our Sales & Marketing Tips of the day Playlist:

www.youtube.com/playlist

Please feel free to share the videos on to others, who may benefit from the advice and if you can subscribe to our You Tube channel that would be great 👍.

For all other Sales & Marketing Consultancy, Training & Speaking enquiries please feel free to call Mike on 07960 872549.

https://welsheventsblog.wordpress.com/2019/04/24/sales-marketing-tips-videos/

Grant Cardone On Winning

Grant Cardone On Winning

https://websitedesignwales.wordpress.com/2019/03/07/grant-cardone-on-winning/
— Read on websitedesignwales.wordpress.com/2019/03/07/grant-cardone-on-winning/

https://mikearmstrongnews.wordpress.com/2019/04/22/grant-cardone-on-winning/

Sales & Marketing Tips via our YouTube Channel…

www.youtube.com/playlist

https://mikearmstrongnews.wordpress.com/2019/04/07/sales-marketing-tips-via-our-youtube-channel/

Sales & Marketing Tips of the day – Instagram Marketing Tips via our Entrepreneur & Business Training YouTube Channel

Sales & Marketing Tips of the day – Instagram Marketing Tips via our Entrepreneur & Business Training YouTube Channel

https://matrainingwales.wordpress.com/2019/03/31/sales-marketing-tips-of-the-day-instagram-marketing-tips-via-our-entrepreneur-business-training-youtube-channel/
— Read on matrainingwales.wordpress.com/2019/03/31/sales-marketing-tips-of-the-day-instagram-marketing-tips-via-our-entrepreneur-business-training-youtube-channel/

https://mikearmstrongnews.wordpress.com/2019/03/31/sales-marketing-tips-of-the-day-instagram-marketing-tips-via-our-entrepreneur-business-training-youtube-channel/

Sales Training from Grant Cardone

Sales Training from Grant Cardone

https://matrainingwales.wordpress.com/2019/01/23/sales-training-from-grant-cardone/
— Read on matrainingwales.wordpress.com/2019/01/23/sales-training-from-grant-cardone/

https://mikearmstrongnews.wordpress.com/2019/03/07/sales-training-from-grant-cardone/

3 Words To Explode Your Sales

3 Words To Explode Your Sales

https://matrainingwales.wordpress.com/2019/03/03/3-words-to-explode-your-sales/
— Read on matrainingwales.wordpress.com/2019/03/03/3-words-to-explode-your-sales/

https://mikearmstrongnews.wordpress.com/2019/03/06/3-words-to-explode-your-sales/

Sales & Marketing Training Courses in South Wales or the rest of Wales

For Sales & Marketing Training Courses in South Wales or the rest of Wales including Web Marketing Training Courses, Social Media Training Courses, SEO Training Courses, Blogging Training Courses, WordPress Training Courses, Content Writing or Content Marketing Training Courses or other Tailored Sales & Marketing Training Courses such as Telesales, Field Sales, Exhibition Sales, Networking, Account Management or Solution Sales Training Courses please visit our Sales & Marketing Training Courses page on Eventbrite or call: 07517 024979 (or email: maconsultancy1@gmail.com) with your requirements.

Sales & Marketing Training Course in South Wales or the rest of Wales Prices:

All of our off the shelf Sales & Marketing Training Courses in South Wales or the rest of Wales are £200 for 3 hours or £500 for a full day. Our tailored training courses can be any amount of time for a price to be agreed.

Sales & Marketing Training Course in South Wales or the rest of Wales Styles:

We can train individuals one on one or in groups of people up to 100. The training can be interactive, with the use of laptops and smart phones etc. or can be presentation style with the use of PowerPoint and questions and answers, or a mixture of both.

Who our Sales & Marketing Training Courses in South Wales or the rest of Wales are suitable for:

We train all level of users or individuals and can adapt our training to the audience so can deliver strategy training to board members, management and business owners, and can provide basic setup, basic usage, beginner, standard or advanced versions of our courses for different staff members, business owners or users, depending on the existing levels they are at.

The “Sales & Marketing Training Courses in South Wales or the rest of Wales” page was written “By Mike Armstrong”

20141112-092524.jpg

Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK

Business Training including Sales & Marketing Training Courses in Cardiff, South Wales, Wales
Business Training

For Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK including;

  • Web Marketing Training Courses,
  • Social Media Training Courses,
  • SEO Training Courses,
  • Blogging Training Courses,
  • WordPress Training Courses,
  • Content Writing or Content Marketing Training Courses
  • Other Tailored Sales & Marketing Training Courses such as Telesales, Field Sales, Exhibition Sales, Networking, Account Management or Solution Sales Training Courses

Please visit our online Sales & Marketing store, Social Media & Marketing Masterclass, Sales Training Wales or Sales Training Cardiff pages on Eventbrite or call: 07517 024979 (or email: maconsultancy1@gmail.com) with your requirements.

Sales & Marketing Training Courses Cardiff, South Wales & Wales Prices:

All of our off the shelf Sales & Marketing Training Courses are £200 for 3 hours or £500 for a full day. Our tailored training courses can be any amount of time for a price to be agreed.

Sales & Marketing Training Courses Cardiff, South Wales & Wales formats:

We can train individuals one on one or in groups of people up to 100. The training can be interactive, with the use of laptops and smart phones etc. or can be presentation style with the use of PowerPoint and questions and answers, or a mixture of both.

Who our Sales & Marketing Training Courses Cardiff, South Wales, Wales are suitable for:

We train all level of users or individuals and can adapt our training to the audience so can deliver strategy training to board members, management and business owners, and can provide basic setup, basic usage, beginner, standard or advanced versions of our courses for different staff members, business owners or users, depending on the existing levels they are at.

The “Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK” page was written “By Mike Armstrong”

20141112-092524.jpg