Tag: Sales & Marketing Training

Introbiz Online Networking Event With Serial Entrepreneur and Business Coach, Lisa Johnson as well as Launch of the Introbiz Global Summit – #Introbiz

Introbiz Online Networking Event With Serial Entrepreneur and Business Coach, Lisa Johnson • Introbiz
— Read on introbiz.co.uk/networking-event/introbiz-online-networking-event-with-introbiz-founders-tracey-and-paul-smolinski-5/

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Free Sales Training & Advice from the WOLF of Wales 🐺🏴󠁧󠁢󠁷󠁬󠁳󠁿

Listen to the most recent episode of my podcast: Another WOLF of WALES 🐺 🏴󠁧󠁢󠁷󠁬󠁳󠁿 Episode on Why to stop selling in order to become great at Sales 🤯 https://anchor.fm/mike-armstrong9/episodes/Another-WOLF-of-WALES—Episode-on-Why-to-stop-selling-in-order-to-become-great-at-Sales-ed2vh5

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Free Sales Training on the WOLF of Wales Podcast 🐺🏴󠁧󠁢󠁷󠁬󠁳󠁿

Listen to the most recent episode of my podcast: WOLF of WALES Episode 3 – How to use pricing & packaging of products or services for Business Growth https://anchor.fm/mike-armstrong9/episodes/WOLF-of-WALES-Episode-3—How-to-use-pricing–packaging-of-products-or-services-for-Business-Growth-ed5l9u

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Have you listened yet, to our Welsh Business Podcast with Motivation and Business Coaching Episodes and Entrepreneur Chats…

#MikeArmstrongPodcasts
Welcome to Mike Armstrong’s Podcast page on the Mike Armstrong Website.

The Mike Armstrong Podcast aka Mike Armstrong’s You Can Do It Podcast is a Business Podcast / Entrepreneur Podcast / Positivity Podcast for People Interested in Business Growth #Infinityx, Sales & Marketing, Networking, Sales Training, Motivation, Positivity and so much more.

The Mike Armstrong podcast has regular features such as;

Mikes Likes – What Mike Likes #MikesLikes
MikesMoans – What Mike Dislikes / What’s Wrong With Armstrong #MikesMoans #WhatsWrongWithArmstrong / #WWWA
WOLF of WALES – A Sales Training Feature – #WOLFofWALES #WOW #WOWPodcast
Welsh Dragon’s Den – A Business Startup & Investment Section
The Voice of Social Media – Social Media News & Advice #TheVoiceofSocialMedia
King of Marketing – Marketing News & Advice – #KingofMarketing
Networker2018 – Networking News & Advice – #Networker2018
As well as Morning Motivation & Daily Motivation #MorningMotivation / #DailyMotivation & Positivity / Positive Vibes & Positive Mindset #Positivity #PositiveVibes #PositiveMindset

#BusinessNetworking, #BusinessNews & #BusinessAdvice for #Entrepreneurs / #EntrepreneurZone !

Who’s the Podcast for?

The Mike Armstrong’s You Can Do It Podcast is great for Business Owners, Entrepreneurs and People new in Sales, Looking to Join Sales or Looking to Improve Their Sales Abilities and Performance as wel as Entrepreneurs, Infinityx’ers and those in need of a lift!

If you are looking for Mike Armstrong’s Podcast or the Mike Armstrong’s You Can Do It Podcast please take a look at the following links.

Mike Armstrong’s You Can Do It Podcast On Anchor FM
Link to Mike Armstrong’s Podcast On Anchor FM – https://anchor.fm/mike-armstrong9

Mike Armstrong’s You Can Do It Podcast On Google
Link to Mike Armstrong’s Podcast On Google Podcasts – https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8xMTMxMzU2MC9wb2RjYXN0L3Jzcw==

Mike Armstrong’s You Can Do It Podcast on Spotify
Link to Mike Armstrong’s Podcast On Spotify – https://open.spotify.com/show/7nbSXkHuGZC0T5DpqDCJhx

Mike Armstrong’s You Can Do It Podcast On Breaker
Link to Mike Armstrong’s Podcast On Breaker – https://www.breaker.audio/mike-armstrongs-weekly-podcast

Mike Armstrong’s You Can Do It Podcast On Overcast
Link to Mike Armstrong’s Podcast On Overcast – https://overcast.fm/itunes1493024564/mike-armstrong-s-weekly-podcast

Mike Armstrong’s You Can Do It Podcast On
Link to Mike Armstrong’s Podcast On Pocket Casts – https://pca.st/wspp8ad6

Mike Armstrong’s You Can Do it Podcasts on Radio Public
Link to Mike Armstrong’s Podcast On Radio Public – https://radiopublic.com/mike-armstrongs-weekly-podcast-6B0kQQ

Mikes Moans – What’s Wrong With Armstrong?
Link to the first MikesMoans feature – https://anchor.fm/mike-armstrong9/episodes/Mikes-Moan-about-Negative-Press–Media-via-regular-feat–whats-wrong-with-Armstrong-ed0tiq #WhatsWrongWithArmstrong

Morning Motivation & Welsh Business News From Mike Armstrong’s Podcast
Link to a Morning Motivation podcast and some Welsh Business News – https://anchor.fm/mike-armstrong9/episodes/Motivation–WelshBizNews-From-Mike-Armstrong-about-upcoming-Introbiz-NetworkingMasterclass-Events-ed1tha

The Introbiz Network
Testimonial for the Introbiz Network – Wales’ Biggest Business Network and Business Expo With Global Online Networking Events & Global EntrepreneurMasterclasses!

The Outstanding Network
Testimonial for The Outstanding Network – A Group offering Business Support & Networking – https://anchor.fm/mike-armstrong9/episodes/Business-Networking–Support-via-The-Outstanding-Network-run-by-Irish-Entrepreneur-Pat-Slattery-ed2jiq

Sales Training from the WOLF of WALES 🐺 🏴󠁧󠁢󠁷󠁬󠁳󠁿 #WOLFofWales #WOW #WOWPodcast
Link to the first WOLF of WALES feature episode – Sales Training On to get around or work with the gate / receptionist – https://anchor.fm/mike-armstrong9/episodes/Introduction-to-another-regular-feat–on-the-Mike-Armstrong-Podcast-called-the-WOLF-of-WALES–WOW-ed2mer

Link to the second WOLF of WALES feature episode – Sales Training On “Why to stop selling to become a better sales person! 🤯 – https://anchor.fm/mike-armstrong9/episodes/Another-WOLF-of-WALES—Episode-on-Why-to-stop-selling-in-order-to-become-great-at-Sales-ed2vh5

Business Investing From The Welsh Dragon’s Den
Link to regular feature Welsh Dragon’s Den On The Mike Armstrong Podcast – https://anchor.fm/mike-armstrong9/episodes/Introduction-to-Regular-feature-Welsh-Dragons-Den-On-the-Mike-Armstrongs-Podcast-ed3f7c

Mike Armstrong Interview on the Introbiz Members Podcast
Link to Mike Armstrong’s Interview on the Introbiz Members Podcast! – https://anchor.fm/tracey–smolinski/episodes/Introbiz-member-Mike-Armstrong-from-MA-Consultancy-talking-all-things-marketing-and-growth-ecpfg8
— Read on mikearmstrong.me/mike-armstrongs-podcast-you-can-do-it/

WA

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

The Voice of Social Media Episode on the Mike Armstrong Podcast – #TheVoiceofSocialMedia

Listen to the most recent episode of my podcast: #TheVoiceofSocialMedia Increase Your Social Media Engagement with other people’s content 💪🙌😎🏴󠁧󠁢󠁷󠁬󠁳󠁿🇬🇧🌍 #SMM https://anchor.fm/mike-armstrong9/episodes/TheVoiceofSocialMedia-Increase-Your-Social-Media-Engagement-with-other-peoples-content–SMM-eg916q

#TheVoiceofSocialMedia Increase Your Social Media Engagement with other people’s content 💪🙌😎🏴󠁧󠁢󠁷󠁬󠁳󠁿🇬🇧🌍🎙 – Another The Voice of Social Media Episode where #TheVoiceofSocialMedia & #KingofMarketing Mike Armstrong talks about the importance of liking and engaging with other people’s social content in order to help them out and have the favour returned so that you can have your marketing and messages go much further 👑🎙 #SocialMedia #MikeArmstrong #YouCanDoIt #PositivityPodcast #Motivation #MotivationalPodcast #Entrepreneurship #PersonalDevelopmentPodcast #SalesPodcast #MarketingPodcast 😎 #Sales #Marketing #PersonalDevelopment #WOLFofWALES #WOW 🐺🏴󠁧󠁢󠁷󠁬󠁳󠁿 #WOWPodcast #SalesTraining #LifeCoaching #BusinessTraining from #MikeArmstrong Teaching people how to achieve their goals and dreams via various motivation, education and personal development teachings! #MikeArmstrongSalesTraining #MikeArmstrongMarketingTraining #MikeArmstrongBusinessTraining #MikeArmstrongEntrepreneurTraining #MikeArmstrongTraining #MATraining on his #YouCanDoItPodcast – #MikeArmstrongPodcast / #MikeArmstrongPodcasts – Rapid Business Growth, Personal Development and Sales & Marketing Training & Advice From #MikeArmstrong on the #YouCanDoItPodcast #YCDI #YCDIPodcast featuring the #Awesome Mike Armstrong #AwesomeArmstrong – #Motivation #Motivated #Motivational #MotivationalPodcast – #10x #20x #Infinityx  #BusinessGrowth #RapidBusinessGrowth #PersonalGrowth #PersonalDevelopment 🚀😎 – #MikeArmstrongYouCanDoItPodcast – More About Mike;  Mike is “The Awesome Mike Armstrong” – A #Philanthropic #Entrepreneur who loves to help people. He’s also an Author, Speaker, Mentor, Coach, Blogger, Vlogger & Podcaster who lives to help people especially; Struggling Business Owners and Entrepreneurs who need a lift and those suffering with Mental Health issues #MentalHealth #MentalWellbeing #MentalHealthSupport. Mike has spent years cultivating an awesome global network, and is currently building an #AwesomeArmy of similarly minded #Philanthropist #Entrepreneurs and is happy to share the contacts and the love with those who are deserving. If that’s you please get in touch with Mike. Mike Armstrong of Mike Armstrong Ltd | MA Group | MA Consultancy | MA Web | MA Training | Marketing Wales / WelshBiz | Tourism Wales | Things To Do In | MA News | MAN Media | MA Property | Mike Armstrong News & Mike Armstrong’s You Can Do It Podcast.

Mike’s areas of Interest and Expertise include Welsh Business News & Events, UK Business News & Events, Global Business News & Events, Business Advice & Personal Development, Rapid Business Growth, Happiness, Success, Goal Achieving, Knowledge Sharing, Elite Performance, as well as Sales & Marketing Mentoring, Coaching, Training and Services inc. Sales & Marketing Strategy & Services, Social Media Strategy & Services, SEO Strategy & Services, Content Marketing Strategy & Services, Ecommerce Strategy & Services, Business Growth Strategy & Services and Property Maintenance, Property Management and Property Development Joint Ventures (JV’s) – All aimed at Biz Owners, Entrepreneurs, Speakers, Coaches, Startups, Networkers, Global Networks and people in need of help, support, love and a pick me up etc.

MA Website – https://mikearmstrong.me #MikeArmstrong

MA News Site – https://MikeArmstrong.me/news/

#MikeArmstrongNews

#MikeArmstrongPoems

#PositiveCoronavirusNews

MA Podcast – https://anchor.fm/mike-armstrong9

#MikeArmstrongPodcasts

#YouCanDoItPodcast #WOLFofWALES #WOWPodcast

Co. Websites – www.maconsultancycardiff.com #MAConsultancy

www.marketing.wales  #WelshBiz

Search & connect with Mike Armstrong in any social media as well as MA Consultancy & WelshBiz!

Also pls join one or all of my Cardiff Businesses, Welsh Businesses, UK Businesses, Global Businesses, Global Networkers, Entrepreneur Zone, Wolf of Wales Fans, Mental Health Support Group, or Mike Armstrong Podcast Fans – Groups on FB 👍😎 or the #AwesomeArmy if you want to get involved and join the team!

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Listen to or watch Entrepreneur chats and more on the Mike Armstrong Podcast or the Mike Armstrong You Tube Channel #MikeArmstrong

Check out my podcast, Mike Armstrong’s Podcast – Mike’s You Can Do It Podcast – MikeArmstrongPodcasts by #MikeArmstrong , on Anchor! https://anchor.fm/mike-armstrong9

https://www.youtube.com/channel/UCOLbKJHTSDNXtiQnd_JSWCw

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Like Exploring and Finding New Podcasts?

Check out my podcast, Mike Armstrong’s Podcast – Mike’s You Can Do It Podcast – MikeArmstrongPodcasts by #MikeArmstrong , on Anchor! https://anchor.fm/mike-armstrong9

Like Exploring & Finding New Podcasts?

Interested in; #Positivity #Motivation #Entrepreneurship #EntrepreneurChats #EntrepreneurTalks #SportsTalks #PositiveMindset #Business #PersonalDevelopment #LifeCoaching #BusinessCoaching #Sales #Marketing #SocialMedia #Networking #WelshBusiness #UKBusiness #WelshBiz #UKBiz #BusinessNetworking and more.

Then check out the #MikeArmstrongPodcast #YouCanDoIt #YouCanDoItPodcast for regular features such as #MikeLikes #MikesMoans #MorningMotivation #Networker2018 #KingofMarketing #TheVoiceOfSocialMedia #NetworkingGrapevine etc.

If you are a #Podcaster, you enjoy #Podcasting or an #Entrepreneur that would like to come on to the #Podcast and chat about your business or any of the subjects above please get in touch with mike via https://MikeArmstrong.me #PodcastCommunity #PodcastFamily #Entrepreneurs #SalesPeople #Marketers

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

#TheVoiceofSocialMedia Episode on the Mike Armstrong Podcast Show – #KingofMarketing

Listen to the most recent episode of my podcast: #TheVoiceofSocialMedia #KingOfMarketing talking about LinkedIn Pods 🎙& LinkedIn Marketing Strategies https://anchor.fm/mike-armstrong9/episodes/TheVoiceofSocialMedia-KingOfMarketing-talking-about-LinkedIn-Pods–LinkedIn-Marketing-Strategies-eg04so

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Sales Training / Telesales Tips from #MikeArmstrong #WOLFofWALES

Listen to the most recent episode of my podcast: #WOLFofWALES #MikeArmstrong Giving some telesales sales tips and insights for those who need it🐺🏴󠁧󠁢󠁷󠁬󠁳󠁿💪😎🙌 https://anchor.fm/mike-armstrong9/episodes/WOLFofWALES-MikeArmstrong-Giving-some-telesales-sales-tips-and-insights-for-those-who-need-it-ef93ve

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

15 Top Business Startup Tips #Startups #MikeArmstrong

#MikeArmstrong

When starting a business the strategy is to do some analysis on the Market Place and some market research (Google is a great place to do this).

1. Check what your competitors are doing and what markets they are aiming at and see if there’s a gap in the market.

2. Then once you see there is, think about what you story and message is and to what audience you are aiming it at.

3. Work on the branding so that it’s telling the right message to the right audience including the name very important.

4. Check the name is Free on Companies House / Registration, Google and all major social platforms.

5. Work on a content portfolio so that you can share the message and synergy messages as well as product and service info and other content, in many ways and to attract many different people in your target segment or segments, regularly with different messages without switching them off.

6. Set up all the things / assets a new business needs – well Optimised Website with Blog, Off-site Blog and a marketing / lead generation add on), Google and Bing Listings, Facebook Pages (for Company and target niches), Facebook Groups for Company and target niches).

LinkedIn Company Pages and Groups a format for profiles for all staff, Twitter Account or Accounts, Instagram, Directory Listings, Geographical and Niche Directories, Podcast, YouTube Channel, Tick Tock, Pinterest etc.!

7. Regularly post good content and squeeze good advertising messages in between with good offers and good call to actions, build up audiences and get them to visit part of your website, your online store, YouTube channel etc.

8. Add an email capture Form to your website for building a database to email too.

9.Go Networking

10. Add some landing pages and look at FB advertising and adwords etc.

11. Consider Selling on Amazon or Ebay,

12. Attend Events, Expos, maybe host some!

13. Consider trying Telesales and/or Field Sales / Solution sales etc.

14. Do some Organic SEO and link building strategies for your website and blog (podcast and YouTube channels etc.)

15. Do some Content Marketing in other sites and blogs and some PR etc.

#Success

#Marketing

#Sales

#WorkOnYou #Infinityx

#YourNetworkIsYouNetworth

#BeConfident

#BecomeAMillionaire

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Interesting Blog Post From Marketo on the 3 Essentials of a Successful Qualified Leads Program…

Business Growth Training

Business Growth Training

The 3 Essentials of a Successful Qualified Leads Program

By: 

In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is merely browsing inventory.

Before the internet, this heat check was usually performed in person. Sales reps would get a good sense of how interested someone was in their company’s products or services by spending some time with them.

Qualified leads would ultimately receive more attention—the sales rep might play 18 holes with them to help close the deal. For people looking to buy later, an occasional phone call to nurture the relationship would suffice.

But with the way modern customers conduct online research prior to purchasing, the human interaction aspect of qualifying leads has all but disappeared.

Many companies today have turned to innovative marketing automation software to analyze a prospect’s digital engagement behavior and determine whether they’re qualified enough to move on to the next step in the sales cycle.

But successfully qualifying leads for sales means having three key fundamentals in place:

1. A solid definition of “lead”

First things first. What’s a lead? At Marketo, we define a lead as any “qualified prospect that is starting to exhibit buying behavior.” That could mean when somebody begins following a social media account, subscribes to an email newsletter, or browses a product page on a website.

Of course, every business should have its own definition for what a lead is. Why? Because differentiating a lead from a non-lead will help you determine who’s worth nurturing and who’s not.

If you haven’t yet defined what a lead is for your organization, here’s how to get started:

Schedule a sit-down between sales and marketing. Talk about what your target market looks like, who’s in your database already, and what kind of buyers are currently closing deals. You’ll also want to discuss things like when to start lead nurturing and what makes a bad lead.

Marketing operations usually has access to the tools, systems, and data that tell you everything you need to know.

Once you’ve developed a solid definition, write it down. You’ll what to share what you’ve come up with so everyone’s on the same page.

And don’t forget to meet regularly. Your definition of a lead will change as your business grows or your priorities shift.

2. An effective lead scoring system

With a lead scoring system, you can assign values to prospects based on actions they take, behaviors they exhibit, and more. This will help you rank leads to determine which prospects are ripe for nurturing and which are ready to engage with your sales team.

There are four attributes you must identify through your lead scoring system:

  • Lead fit: Collecting information around your prospects’ demographics (title, role, location), firmographics (industry, company size, name of company) and BANT (budget, authority, need, time) will give you an idea of whether they fit your ideal buyer profile. You can capture a lot of demographic and firmographic information through a registration page form. Gathering BANT data may require getting to know your prospects a little bit better—perhaps through progressive profiling.
  • Lead interest: Studying your prospects’ online body language by analyzing how they engage with your brand will give you insight into how interested they are in your product or service. The more interest they show, the more likely they are to buy—and the more heavily you should shower them with attention and valuable content. 
  • Lead behavior: Certain prospect behavior shines a light on where they are in the customer journey. Visiting a website or attending a webinar are the signs of an early-stage prospect. Checking out a pricing page or watching a solution demo reveal buyer intent. You can take advantage of this information by offering early-stage prospects more educational content and passing off leads with high buyer intent to sales. 
  • Buying stage/timing: Knowing when your lead intends to buy is extremely important. If a prospect is just beginning to research a product, it’s not the time to put the hard sell on them. Instead, send valuable information about how the product can help solve their problems. By closely evaluating a prospect’s behavior, you’ll get a firm sense of where they are in the buying journey.

Developing a lead scoring system is a core component of lead management—and no department is better suited to help your company bring this system into fruition than your marketing operations team.

That’s because marketing operations has access to the data required to establish a lead scoring program—so it doesn’t have to rely on guesswork.

3. A culture built on testing and optimization

Like most things in marketing, your lead nurturing program shouldn’t be a set-it-and-forget-it endeavor. You’ll want to regularly test what’s working and what’s not so you can optimize your processes.

But what exactly should you be testing? In a word: Everything.

The goal of your lead nurturing program is to provide satisfying customer experiences that align with your audiences’ preferences and ultimately drive sales.

So, scrutinize every method you use to engage with your prospects. Measure how people respond to your social media posts, the offers on your websites, and the material in your videos.

Email nurture streams, in particular, provide a plethora of opportunities to test and optimize. You can:

  • Assess how different variations of a subject line impact open rates
  • See if click-through rates improve by swapping your content type
  • Evaluate whether readers respond better to short or long emails
  • Change the layout to learn what kind of design resonates most with readers
  • Modify send frequency to get a better idea of how often audiences want to be contacted

By creating a culture of testing and optimization, sales and marketing can collaborate to turn qualified leads into surefire customers.

A new frontier of qualifying leads emerges with AI

The three fundamentals above will go a long way toward helping you successfully qualify leads for sales. But like we’ve seen before with the emergence of the internet, there’s always something new around the corner ready to shake up the status quo.

Today, that’s AI.

Sales reps currently spend a lot of time and attention just determining if a prospect is a qualified lead. Sometimes, it’s all for naught, as a months-long engagement could develop into nothing.

Hiring more sales reps isn’t the answer. But leaning on innovative conversational AI and machine learning could be.

Instead of an employee interacting with a prospect, an AI-driven bot could communicate with them. When a person visits a website, the bot can converse with them, help them, and, most importantly, collect the valuable insight needed to decide if they’re a qualified lead.

This allows human sales reps to limit their focus to building relationships with prospects who are actually worth their time.

A chance to transform lead qualification

With a few key principles and an eye on the future, you can do wonders for your lead qualification program. And it won’t be long until your entire organization feels the effects—experiencing more closed deals and higher revenue.

Download The Definitive Guide to Sales Lead Qualification and Sales Developmentto learn more.

See how Marketo Engage can supercharge your Marketing ROI

Learn More

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

Interesting Blog Post From Marketo on the 3 Essentials of a Successful Qualified Leads Program…

Business Growth Training

Business Growth Training

The 3 Essentials of a Successful Qualified Leads Program

By: 

In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is merely browsing inventory.

Before the internet, this heat check was usually performed in person. Sales reps would get a good sense of how interested someone was in their company’s products or services by spending some time with them.

Qualified leads would ultimately receive more attention—the sales rep might play 18 holes with them to help close the deal. For people looking to buy later, an occasional phone call to nurture the relationship would suffice.

But with the way modern customers conduct online research prior to purchasing, the human interaction aspect of qualifying leads has all but disappeared.

Many companies today have turned to innovative marketing automation software to analyze a prospect’s digital engagement behavior and determine whether they’re qualified enough to move on to the next step in the sales cycle.

But successfully qualifying leads for sales means having three key fundamentals in place:

1. A solid definition of “lead”

First things first. What’s a lead? At Marketo, we define a lead as any “qualified prospect that is starting to exhibit buying behavior.” That could mean when somebody begins following a social media account, subscribes to an email newsletter, or browses a product page on a website.

Of course, every business should have its own definition for what a lead is. Why? Because differentiating a lead from a non-lead will help you determine who’s worth nurturing and who’s not.

If you haven’t yet defined what a lead is for your organization, here’s how to get started:

Schedule a sit-down between sales and marketing. Talk about what your target market looks like, who’s in your database already, and what kind of buyers are currently closing deals. You’ll also want to discuss things like when to start lead nurturing and what makes a bad lead.

Marketing operations usually has access to the tools, systems, and data that tell you everything you need to know.

Once you’ve developed a solid definition, write it down. You’ll what to share what you’ve come up with so everyone’s on the same page.

And don’t forget to meet regularly. Your definition of a lead will change as your business grows or your priorities shift.

2. An effective lead scoring system

With a lead scoring system, you can assign values to prospects based on actions they take, behaviors they exhibit, and more. This will help you rank leads to determine which prospects are ripe for nurturing and which are ready to engage with your sales team.

There are four attributes you must identify through your lead scoring system:

  • Lead fit: Collecting information around your prospects’ demographics (title, role, location), firmographics (industry, company size, name of company) and BANT (budget, authority, need, time) will give you an idea of whether they fit your ideal buyer profile. You can capture a lot of demographic and firmographic information through a registration page form. Gathering BANT data may require getting to know your prospects a little bit better—perhaps through progressive profiling.
  • Lead interest: Studying your prospects’ online body language by analyzing how they engage with your brand will give you insight into how interested they are in your product or service. The more interest they show, the more likely they are to buy—and the more heavily you should shower them with attention and valuable content. 
  • Lead behavior: Certain prospect behavior shines a light on where they are in the customer journey. Visiting a website or attending a webinar are the signs of an early-stage prospect. Checking out a pricing page or watching a solution demo reveal buyer intent. You can take advantage of this information by offering early-stage prospects more educational content and passing off leads with high buyer intent to sales. 
  • Buying stage/timing: Knowing when your lead intends to buy is extremely important. If a prospect is just beginning to research a product, it’s not the time to put the hard sell on them. Instead, send valuable information about how the product can help solve their problems. By closely evaluating a prospect’s behavior, you’ll get a firm sense of where they are in the buying journey.

Developing a lead scoring system is a core component of lead management—and no department is better suited to help your company bring this system into fruition than your marketing operations team.

That’s because marketing operations has access to the data required to establish a lead scoring program—so it doesn’t have to rely on guesswork.

3. A culture built on testing and optimization

Like most things in marketing, your lead nurturing program shouldn’t be a set-it-and-forget-it endeavor. You’ll want to regularly test what’s working and what’s not so you can optimize your processes.

But what exactly should you be testing? In a word: Everything.

The goal of your lead nurturing program is to provide satisfying customer experiences that align with your audiences’ preferences and ultimately drive sales.

So, scrutinize every method you use to engage with your prospects. Measure how people respond to your social media posts, the offers on your websites, and the material in your videos.

Email nurture streams, in particular, provide a plethora of opportunities to test and optimize. You can:

  • Assess how different variations of a subject line impact open rates
  • See if click-through rates improve by swapping your content type
  • Evaluate whether readers respond better to short or long emails
  • Change the layout to learn what kind of design resonates most with readers
  • Modify send frequency to get a better idea of how often audiences want to be contacted

By creating a culture of testing and optimization, sales and marketing can collaborate to turn qualified leads into surefire customers.

A new frontier of qualifying leads emerges with AI

The three fundamentals above will go a long way toward helping you successfully qualify leads for sales. But like we’ve seen before with the emergence of the internet, there’s always something new around the corner ready to shake up the status quo.

Today, that’s AI.

Sales reps currently spend a lot of time and attention just determining if a prospect is a qualified lead. Sometimes, it’s all for naught, as a months-long engagement could develop into nothing.

Hiring more sales reps isn’t the answer. But leaning on innovative conversational AI and machine learning could be.

Instead of an employee interacting with a prospect, an AI-driven bot could communicate with them. When a person visits a website, the bot can converse with them, help them, and, most importantly, collect the valuable insight needed to decide if they’re a qualified lead.

This allows human sales reps to limit their focus to building relationships with prospects who are actually worth their time.

A chance to transform lead qualification

With a few key principles and an eye on the future, you can do wonders for your lead qualification program. And it won’t be long until your entire organization feels the effects—experiencing more closed deals and higher revenue.

Download The Definitive Guide to Sales Lead Qualification and Sales Developmentto learn more.

See how Marketo Engage can supercharge your Marketing ROI

Learn More

Business and Sports News from Mike Armstrong – See http://mikearmstrong.me

MA Training – Business Training and Sales & Marketing Training, Plus Business Mentoring, Business Coaching & Business Advice from Experienced UK Business Advisors

Business Training including Sales Training, Marketing Training, Web Design Training & Social Media Training

— Read on matrainingwales.wordpress.com

https://mikearmstrongnews.wordpress.com/2019/09/08/ma-training-business-training-and-sales-marketing-training-plus-business-mentoring-business-coaching-business-advice-from-experienced-uk-business-advisors-4/

Sales & Marketing Tips & Advice Videos via #KingofMarketing YouTube Channel…

Sales & Marketing Tips & Advice Videos via #KingofMarketing YouTube Channel…

https://matrainingwales.wordpress.com/2019/06/05/sales-marketing-tips-advice-videos-via-kingofmarketing-youtube-channel/
— Read on matrainingwales.wordpress.com/2019/06/05/sales-marketing-tips-advice-videos-via-kingofmarketing-youtube-channel/

https://mikearmstrongnews.wordpress.com/2019/06/12/sales-marketing-tips-advice-videos-via-kingofmarketing-youtube-channel/

Free Sales & Marketing Training Wales…

Sales & Marketing Training Wales Videos on YouTube.

If you are looking for Sales & Marketing Training, Tips & Advice, please feel free to take a look at the Sales & Marketing Training Videos on our YouTube Channel.

The Sales & Marketing Training, Advice and Tips Videos are recorded by Sales & Marketing Consultant, Business Wales Mentor and former Key Account Corporate Sales Director, Key Accounts Telesales Manager and Reseller, Affiliate Partner Channel Director, Mike Armstrong from The UK based Sales & Marketing Consultancy and Digital Marketing Agency In Wales, MA Consultancy.

What Sales & Marketing Training Videos are there?

So far we have done Sales & Marketing Training Videos, Advice & Tip on:

  • Business Networking
  • Telesales
  • Fields Sales
  • Social Media Marketing
  • LinkedIn Marketing
  • Facebook Page Marketing
  • Instagram Marketing
  • Website Marketing & SEO
  • Link Building
  • Blogging
  • Content Marketing
  • Content Creation
  • Marketing Apps and so much more.

You can find all of the Sales & Marketing Training, Advice & Tips Videos via our Sales & Marketing Tips of the day Playlist:

www.youtube.com/playlist

Please feel free to share the videos on to others, who may benefit from the advice and if you can subscribe to our You Tube channel that would be great 👍.

For all other Sales & Marketing Consultancy, Training & Speaking enquiries please feel free to call Mike on 07960 872549.

https://welshbizuk.wordpress.com/2019/04/23/free-sales-marketing-training-wales/

Sales & Marketing Training Videos on YouTube…

Sales & Marketing Training Videos on YouTube…

https://matrainingwales.wordpress.com/2019/04/22/sales-marketing-training-videos-on-youtube/
— Read on matrainingwales.wordpress.com/2019/04/22/sales-marketing-training-videos-on-youtube/

https://mikearmstrongnews.wordpress.com/2019/04/22/sales-marketing-training-videos-on-youtube/

Free Sales & Marketing Tips / Free Sales & Marketing Training via YouTube

If you are looking for some Free Sales & Marketing Tips or Free Sales & Marketing Training you can find many videos concentrating on many different aspects of Sales and Marketing including Field Sales and Telesales, Social Media Marketing, Blogging and Business Networking as well as general Business Advice and Training via the Mike Armstrong / MA Consultancy / #KingofMarketing / #Networker2018 YouTube Channel.

The link to the Sales & Marketing Tips Videos Playlist is here!

In addition to Free Sales & Marketing Tips / Free Sales & Marketing Training, you can also find Playlist on:

    Motivation
    Business Marketing
    Various Entrepreneurs
    Business Training
    & Sport

https://welshbizuk.wordpress.com/2019/04/13/free-sales-marketing-tips-free-sales-marketing-training-via-youtube/

Business Training Videos via our YouTube Chat…

www.youtube.com/playlist

https://mikearmstrongnews.wordpress.com/2019/04/08/business-training-videos-via-our-youtube-chat/

Sales & Marketing Tips via our YouTube Channel…

www.youtube.com/playlist

https://mikearmstrongnews.wordpress.com/2019/04/07/sales-marketing-tips-via-our-youtube-channel/

Sales & Marketing Tips of the day – Instagram Marketing Tips via our Entrepreneur & Business Training YouTube Channel

Sales & Marketing Tips of the day – Instagram Marketing Tips via our Entrepreneur & Business Training YouTube Channel

https://matrainingwales.wordpress.com/2019/03/31/sales-marketing-tips-of-the-day-instagram-marketing-tips-via-our-entrepreneur-business-training-youtube-channel/
— Read on matrainingwales.wordpress.com/2019/03/31/sales-marketing-tips-of-the-day-instagram-marketing-tips-via-our-entrepreneur-business-training-youtube-channel/

https://mikearmstrongnews.wordpress.com/2019/03/31/sales-marketing-tips-of-the-day-instagram-marketing-tips-via-our-entrepreneur-business-training-youtube-channel/

Sales & Marketing Tips via Business Training YouTube Channel…

www.youtube.com/playlist

https://welshbizuk.wordpress.com/2019/03/31/sales-marketing-tips-via-business-training-youtube-channel/

Mike Armstrong’s Business Training Page on Eventbrite

Mike Armstrong from Welshbiz, MA Consultancy, MA Training and MA Web is using Eventbrite to organize 9 upcoming events. Check out Mike Armstrong from Welshbiz, MA Consultancy, MA Training and MA Web’s events, learn more, or contact this organizer.
— Read More on www.eventbrite.co.uk/o/mike-armstrong-from-welshbiz-ma-consultancy-ma-training-and-ma-web-17553474178

https://mikearmstrongnews.wordpress.com/2019/03/30/mike-armstrongs-business-training-page-on-eventbrite/

Sales & Marketing Training Courses in South Wales or the rest of Wales

For Sales & Marketing Training Courses in South Wales or the rest of Wales including Web Marketing Training Courses, Social Media Training Courses, SEO Training Courses, Blogging Training Courses, WordPress Training Courses, Content Writing or Content Marketing Training Courses or other Tailored Sales & Marketing Training Courses such as Telesales, Field Sales, Exhibition Sales, Networking, Account Management or Solution Sales Training Courses please visit our Sales & Marketing Training Courses page on Eventbrite or call: 07517 024979 (or email: maconsultancy1@gmail.com) with your requirements.

Sales & Marketing Training Course in South Wales or the rest of Wales Prices:

All of our off the shelf Sales & Marketing Training Courses in South Wales or the rest of Wales are £200 for 3 hours or £500 for a full day. Our tailored training courses can be any amount of time for a price to be agreed.

Sales & Marketing Training Course in South Wales or the rest of Wales Styles:

We can train individuals one on one or in groups of people up to 100. The training can be interactive, with the use of laptops and smart phones etc. or can be presentation style with the use of PowerPoint and questions and answers, or a mixture of both.

Who our Sales & Marketing Training Courses in South Wales or the rest of Wales are suitable for:

We train all level of users or individuals and can adapt our training to the audience so can deliver strategy training to board members, management and business owners, and can provide basic setup, basic usage, beginner, standard or advanced versions of our courses for different staff members, business owners or users, depending on the existing levels they are at.

The “Sales & Marketing Training Courses in South Wales or the rest of Wales” page was written “By Mike Armstrong”

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Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK

Business Training including Sales & Marketing Training Courses in Cardiff, South Wales, Wales
Business Training

For Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK including;

  • Web Marketing Training Courses,
  • Social Media Training Courses,
  • SEO Training Courses,
  • Blogging Training Courses,
  • WordPress Training Courses,
  • Content Writing or Content Marketing Training Courses
  • Other Tailored Sales & Marketing Training Courses such as Telesales, Field Sales, Exhibition Sales, Networking, Account Management or Solution Sales Training Courses

Please visit our online Sales & Marketing store, Social Media & Marketing Masterclass, Sales Training Wales or Sales Training Cardiff pages on Eventbrite or call: 07517 024979 (or email: maconsultancy1@gmail.com) with your requirements.

Sales & Marketing Training Courses Cardiff, South Wales & Wales Prices:

All of our off the shelf Sales & Marketing Training Courses are £200 for 3 hours or £500 for a full day. Our tailored training courses can be any amount of time for a price to be agreed.

Sales & Marketing Training Courses Cardiff, South Wales & Wales formats:

We can train individuals one on one or in groups of people up to 100. The training can be interactive, with the use of laptops and smart phones etc. or can be presentation style with the use of PowerPoint and questions and answers, or a mixture of both.

Who our Sales & Marketing Training Courses Cardiff, South Wales, Wales are suitable for:

We train all level of users or individuals and can adapt our training to the audience so can deliver strategy training to board members, management and business owners, and can provide basic setup, basic usage, beginner, standard or advanced versions of our courses for different staff members, business owners or users, depending on the existing levels they are at.

The “Sales & Marketing Training Courses Cardiff, Newport, South Wales, Wales or the rest of the UK” page was written “By Mike Armstrong”

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